Ad Campaign Gatsby
Project Statement Background Gatsby, a hair wax company was found in Japan in 1978. It was produced by Mandom Corporation, a manufacturer of cosmetics and beauty products established in 1927. Ever since its stage of development, the theme of the series is "the fundamental mankind's love". Its brand name was in fact almost decided on another proposed idea. However, the then president Mr Hikoji Nishimura read F. Scott Fitzgerald's The Great Gatsby and sympathized about Gatsby's way of life. Consequently the series was titled "GATSBY" after resolution of copyright and trademark right issues. Now Gatsby has grown into a total grooming brand with products of various categories including hair styling, face care, body care, shaving, hair color and fragrance to name just a few. Objective Since the very beginning, Gatsby's mission has always been "to support men around the world to achieve their aspirations". We are always listening to consumers and investigating what they like. Desires and aspirations change according to the region and culture of where consumers live, from day to day, from hour to hour. And we change along with them too.
Unique selling point Varieties of colors depends on the style you want. Price Around $10. The recent container of the prod uct looks small but it can last for a long period. Target Audience It’s presence as the most well-known standard men’s cosmetics brand favored by young men for day-to-day use. To fulfill men’s fashion sense, we have developed a broad range of categories and products that cater to all kinds of grooming situations in daily life. Dificulties The project is more popular in Japan and not that much in the US. Tone of voice/Mood There are lots of colors of the containers depends on the stlye the clients want, and they mostly have humors in the ads.
Moodboard
Competitors
Obsessed with freedom of style. Celebrating clientfocused stylists who welcome the challenge to design their future. It is for both men and women.
coco started with the idea of connecting beauty, environment with a mission to unleash individual style through products that care for your hair and the world we live in. Most all product ingredients are naturally derived, harvested from all parts of the world, to deliver not only great personal style, but an improved lifestyle – all this at an incomparable value.
American Crew is more than just a lifestyle brand or a salon supplier. It's a landmark in the history of men's grooming. It's the leading salon brand created for men specifically to meet the needs of stylists. Today American Crew continues its commitment to being one of the world's most innovative and interesting companies. Around the globe, it consistently pioneers the latest styles and the most innovative products made exclusively for men.
Sketches
Style Guide
Maven Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Maven Pro Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Bibliography
http://www.beautylish.com/articles/industry?page=3 http://www.bajiroo.com/2013/03/funny-words-have-fun-atbajiroo-31-photos/funny-fun-word-text-letters-image-pics-logo-humor-fun-photos-22/ http://shoutthoughts.com/how-to-choose-colors-for-your-business-logo/ http://pixshark.com/men-hair-png.htm http://wallpaperswide.com/lion_5-wallpapers.html
Collateral - Ads
Collateral - Coupon
Back
Front
Collateral - End cap