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Wine & Bubbly
Brand Style Guide
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Kerrie Wang
Humble beginnings always make for a great story and we’ve been kicking back and relaxing from the start.
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Table of Contents
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Overview
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Mission Statement
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History
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Color Palette
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Do’s and Don’ts
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Typefaces
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Clear Space
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Minimum Size
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Trademark
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Overview In 1986, Barefoot Wine was born in the basement of a small home in Modesto, CA. We used to face financial issues and lack of experiences at the beginning of the business. But after 20 years of challenges and obstacles, now we become one of the best selling wine brands in the US. We produce different flavors of wine that are good and also affordable with a strong commitment to supporting the community. Today, Barefoot is known as the wine that doesn’t take itself too seriously. We care about the community and show the love to those who need help. We came up with the name Barefoot not only because we hold activities and community services at the beach, such as beach rescue project, beach volleyball, barbecue...etc.
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but also we state that nobody should be barefoot because we don’t have shoes. That’s why we also partnered with Soles4Souls to distribute shoes for those who need them. We hold an event called Walking for a Cause to support the non-profit organization around the world. Through this event, we do fund-raising and also increase the awareness of important local causes. Other than Walking for a Cause, they also hold events to support LGBTQ. They think thatanyone has a right to get Barefoot and have a great time.
Mission Statement
Our passion is giving back and we believe that starts right in the community. We believe that diversity is a passion close to our hearts and sole and good things happen to those who do good, that’s why we use real-life examples such as doing community services and supporting non-profit organizations to give back to the communities.
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History
In 1965 most people were tinkering with cars in their garage. Davis Bynum was tinkering with wine. He created Barefoot Bynum Burgundy in that tiny room. But our spirited ways really began with our founders, Michael Houlihan and Bonnie Harvey. In 1986, they took a sleepy label and gave it Sole. Both agreed it was time for a wine that didn’t take itself too seriously. So, Barefoot Cellars was created (Bonnie liked the namebecause it was easy to pronounce) and initially run out of their home. Some say the office was so small you had to go outside to change your mind.
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Logo
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Color Palette Primary Color
CMYK 25C . 100M . 100Y . 27K RGB 147R . 26G . 29B HEX #931A1D
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CMYK 35C . 95M . 78Y . 52K RGB 99R . 20G . 30B HEX #63141E
Example
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BAoRoET F
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Logo Color
One-Color Logo
Black and White Logo
If the logo is on a white background, use:
For one color logo, use:
If you can’t use color:
Crimson
• Produce our logo in black • If the background is black, please reverse out.
Wine CMYK 25C . 100M . 100Y . 27K RGB 147R . 26G . 29B HEX #931A1D
Crimson CMYK 35C . 95M . 78Y . 52K RGB 99R . 20G . 30B HEX #63141E
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BARoET
CMYK 25C . 100M . 100Y . 27K RGB 147R . 26G . 29B HEX #931A1D
On a red background, reverse out.
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Wine
Crimson
Black
CMYK 25C . 100M . 100Y . 27K RGB 147R . 26G . 29B HEX #931A1D
CMYK 35C . 95M . 78Y . 52K RGB 99R . 20G . 30B HEX #63141E
CMYK 0C . 0M . 0Y . 100K RGB 0R . 0G . 0B HEX #63141E
The logo is reversed out on the colored background in order to identify the logo.
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Do’s and Don’ts Do
Don’t
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Add elements to the logo
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Outline the logo to help it stand out.
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Do
Don’t
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Add a graphic style like a drop shadow or gradients.
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Change the color of the logo.
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Do
Don’t
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Stretch or disort the logo
B A RE
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Change the placement of the logo.
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BAoRoET F
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Don’t
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Change the relationship of the mark to the type.
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Typefaces Logo
Blowhole Italic
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ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()
Helvetica Plain
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
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Compatible Body Copy
Gill Sans Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Helvetica Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
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Helvetica Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Helvetica Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
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Clear Space Maintain clear space around the signature to protect the logo from distracting graphics or typography.
x
x
For the both signature and symbol, measure clear space by the height of the “x” in Barefoot for vertical space, and the width of the ”x” for horizontal, which is the letter “B“ in the word Bare.
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Never allow typography or other elements to“invade” the signature or the symbol. Never redraw or alter the logo, including the placement and size relationship of its letter or symbol.
Wine & Bubbly
x
x
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B
Minimum Size
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1/2 “
The signature reproduces well at almost any size. Going too small, however, can damage the logo’s integrity and effectiveness. Scale the logo down no further than 1/2”
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Imagery
The brand imagery creation involves a system that allows for the combination of inspirational, concetual imagery and dynamic lifestyle photography that is authentic, meaningful, and impressive.
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Trademark
Barefoot, Barefoot Bubbly, Barefoot on the Beach, the Barefoot logo, the Footprint design, Barefoot Wine Beach Rescue Project, Get Barefoot and Have a Great Time!, Barefoot Wine Get Barefoot and Have a Great Time! and Barefoot Republic are registered trademarks of E. & J. Gallo Winery.
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Good things happen to those who do good.
LOCAL LOVE 27
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Wine & Bubbly
barefoot.com