May 15-16, 2015
www.socialmediaforgoodconference.org www.kimseyokmu.org.tr @KYM_Academic
www.socialmediaforgoodconference.org
OVERVIEW The social media boom in the last decade has brought tremendous opportunities for the restructuring of civic initiatives in social projects. It has not only brought an increased attention to the ways they are viewed, supported and conducted, but also empowered “unheard voices� apart from traditional agencies. The increasing speed as well as the quantity and intensity of the information generated and accessed provided a wider user base, ranging from individuals to NGOs and other civic initiatives the channels to address a wider community with any content instantly and freely and reach their objectives. Following the International Conference on Philanthropy and Peacebuilding, organized in April 2014, in collaboration with the Journalist and Writers Foundation and Istanbul Bilgi University, Kimse Yok Mu (KYM) aims to provide a platform for exchange of insights and experiences between academicians and practitioners through the International Conference on Social Media for Good and reveal the theoretical contributions and representative practices of the new generation of internet applications that generate social benefit.
01
May 15-16, 2015
ORGANIZER Kimse Yok Mu (KYM) is an international non profit humanitarian aid and development organization based in Turkey with 31 branches throughout the country which also provides humanitarian relief in over 113 countries, as well as having 200,000+ volunteers assisting its operations around the globe. KYM was established in 2002 as a Turkish humanitarian aid organization and was granted Public Interest Association status in 2006 and the Turkish Grand National Assembly Outstanding Service Award in 2008. Besides, in 2010 KYM was granted United Nations ECOSOC Special Consultative Status.
ORGANIZING COMMITTEE • • • • • • • • • •
Levent Eyüboğlu, Vice-President, Kimse Yok Mu International Non-Profit Humanitarian Aid and Development Organization, Istanbul Assoc. Prof. Osman Köroğlu, Department of Sociology, Fatih University, Istanbul Assist. Prof. Erkan Saka, Department of Communication Design and Management, Istanbul Bilgi University, Istanbul Assist. Prof. Önder Çetin, Department of Sociology, Fatih University, Istanbul Assist. Prof. Alper Dede, Department of Political Science and Public Administration, Zirve University, Gaziantep Burak Bakay, Digital Marketing Professional, Istanbul Hacer Polat, Department of Academic Studies, Kimse Yok Mu International Non-Profit Humanitarian Aid and Development Organization, Istanbul Zeynep Görüryılmaz, Project Manager, Kimse Yok Mu International Non-Profit Humanitarian Aid and Development Organization, Istanbul Mustafa İlhan, Department of Media Relations, Kimse Yok Mu International Non-Profit Humanitarian Aid and Development Organization, Istanbul Osman Geniş, Department of Media Relations, Kimse Yok Mu International Non-Profit Humanitarian Aid and Development Organization, Istanbul
www.socialmediaforgoodconference.org
KEYNOTE SPEAKERS Andrei ABRAMOV
Mr. Andrei Abramov, former Chief of the NGO Branch of the Department of Economic and Social Affairs has 33 years of diversified professional and progressive experience in supporting United Nations intergovernmental policy making, negotiations and preparing various policy documents. He worked on the agendas of many UN decision making bodies, including the Security Council, the Second, Third and Fifth Committees of the General Assembly, ECOSOC, Commissions on the Status of Women and Human Rights, CEDAW and the NGO Committee. He represented the United Nations in various international fora and UN interagency task forces, civil society meetings and executive committees. Before joining the NGO Branch he performed the functions of the Principal Social Affairs Officer in the Office of the Special Adviser on Gender Issues and Advancement of Women. Prior to his joining the Office, he worked in peacekeeping in various capacities carrying out political analysis, participating in negotiations and other peacemaking and peacekeeping activities.
Timo LUEGE
Timo Luege worked as a journalist for nearly 10 years before joining the International Federation of Red Cross and Red Crescent Societies (IFRC) as a Senior Communications Officer. At the IFRC he worked in the organization’s media team and launched the IFRC’s social media activities. He then joined the International Committee of the Red Cross (ICRC) as a Protection Delegate before starting his own consultancy company called “Social Media for Good.” Today his clients include UN agencies, the Red Cross Red Crescent Movement and NGOs. His field missions include deployments to Haiti, Liberia, the Philippines and Myanmar.
01
May 15-16, 2015
www.socialmediaforgoodconference.org
CONFERENCE PROGRAM THURSDAY - MAY 14, 2015 19.30 - 22.00 Wellcome Reception FRIDAY - MAY 15, 2015
08.30 - 09.00 Registration and Wellcome Coffee 09.00 - 09.15 Opening Speech 09:15 - 09:45 Keynote Speech (->) “EMPOWERMENT OF CIVIL SOCIETY THROUGH INFORMATION TECHNOLOGY ” Andrei ABRAMOV, Former Chief of NGO Branch of the ECOSOC USA 09:45 - 11:15 Session I:
Social Media as an Agent of Crisis Management (->) SOCIAL MEDIA AND CRISIS MANAGEMENT Rajib SUBBA PhD, Tung BUI PhD University of Hawaii at Manoa, USA (->) SOCIAL MEDIA AS AN ALTERNATIVE DISPUTE RESOLUTION NETWORK Anandana KAPUR, Filmmaker & Founder Director Cinemad India LLP, India Shruti NAGPAL, Assist. Prof. Dr. Vivekananda School of Journalism and Mass Communication, Guru Gobind Singh Indraprastha University, India (->) EAST JAPAN EARTHQUAKE AND SOCIAL MEDIA Tsuda DAISUKE, Journalist, Media Activist, Chief Executive Officer of Neo-logue, Japan 11:15 - 11:30 Coffee / Tea Break
01
May 15-16, 2015
11:30 - 13:00 Session II
Social Media for Raising Awareness (->) ROLE OF SOCIAL MEDIA IN THE AWARENESS CREATION by NGO’s WORKING ON THE PREVENTION OF ONLINE VICTIMIZATION Debarati HALDER, PhD, Advocate & Managing Director, Centre for Cyber Victim Counselling (CCVC), India Jaishankar KARUPPANAN , PhD, Senior Asst. Prof. Dr. Manonmaniam Sundaranar University, India (->) HASHTAGS OF HOPE : HOW SOCIAL MEDIA HAVE TRANSFORMED THE WORLD INTO A BETTER PLACE Zainul Abid KOTTAKULATH, Journalist BBC News, India (->) MANAGING SOCIAL MEDIA FOR GOOD: EXPERIENCES IN MALAYSIA Prof. Dato’ Dr. Ahmad Redzuan Abd Rahman, Rector Universiti Teknologi MARA, Malaysia 13:00 - 14:00 Lunch
www.socialmediaforgoodconference.org
14:00 - 15:30 Session III
e-Philanthropy (->) SOCIAL MEDIA AND PHILANTHROPIC GROUPS IN EGYPT Yosra El GENDI, Research Officer American University in Cairo, Egypt (->) THE ROLE AND LONG-TERM EFFECTS OF SOCIAL MEDIA PHILANTHROPY AND ITS IMPACTON DONATION GIVING Amela TROKIĆ Heriot Watt University, Umea University and Politecnico di Milano, Italy (->) THE SCOPE AND POTENTıAL OF CROWDFUNDING IN DIASPORA PHILANTHROPY TOWARD THE GLOBAL SOUTH Shawn Teresa FLANIGAN, Assoc. Prof. Dr. San Diego State University, USA 15.30 - 15.45 Coffee / Tea Break
01
May 15-16, 2015
15:45 - 17:15 Session IV
Social Media in Capacity-Building (->) LOCAL COMMUNITIES AND SOCIALIZED CITIZENS: THE ROLE OF SOCIAL NETWORKS IN SUSTAINABLE URBAN DEVELOPMENT Christopher DELATORRE, Managing Editor Worldwide Initiatives for Grantmaker Support (WINGS), USA (->) SOCIAL NETWORKING STRATEGIES FOR INNOVATIVE CAPACITY BUILDING AND LEARNING IN STUDENT KNOWLEDGE NETWORKS: A COMPARISON BETWEEN ALBANIA AND ESTONIA Oliana SULA, Lecturer, PhD Candidate Estonian Business School, Estonia Tiit ELENURM, Assoc. Professor, PhD, Head of the Department, Head of the International Business Administration (MBA) Curriculum Committee Estonian Business School, Estonia Gentjan SHAQIRI, Lecturer, PhD Candidate University of Tirana, Albania (->) OPTIMIZING NGO USE OF SOCIAL MEDIA EFFECTIVELY TO INCREASE ONLINE SOCIAL CAPITAL AND IMPROVE YOUTH PARTICIPATION Neelum MAQSOOD, Assoc. Researcher, Institute of Development and Economic Alternatives, Pakistan SATURDAY, 16 MAY 2015 09.30 - 10.00 Keynote Speech (->) “THE TRANSFORMATIVE AND DISRUPTIVE POWER OF SOCIAL MEDIA IN DISASTER RESPONSE” Timo LUEGE, Independent Communications Consultant Founder of sm4g.com , Germany
www.socialmediaforgoodconference.org
10:00 - 11:30 Session V
Youth for Social Good Projects (->) ASEAN REUSABLE BAG CAMPAIGN 2015: CAMPAIGNING AND RAISING AWARENESS USING REUSABLE BAG THROUGH SOCIAL MEDIA in ASEAN COUNTRIES Ranitya NURLITA Bogor Agricultural University, Indonesia Cut Ervida DIANA Ar-Raniry State Islamic University, Indonesia (->) SELSEBİL WATERWELL PROJECT Pelin AKPOLAT - Genc Iz Academy, Fatih University, Turkey Ayşenur CÜCİ - Genc Iz Academy, Fatih University, Turkey (->) ORGANOSI 2.0 (ORGANIZATION 2.0) A PLATFORM FOR SELF-ORGANIZED NETWORKS OF SOCIAL SOLIDARITY Eleni-Revekka STAIOU, PhD. Candidate National and Kapodistiran University of Athens, Greece 11:30 - 11:45 Coffee / Tea Break 11:45 -13:15 Session VI
Social Media, Youth Activisim and Empowerment (->) I CARE: ADDING NEW FEATURE ON TWITTER TO MAXIMIZE THE ROLE OF TWITTER AS A RAISING SUPPORT AND HUMANITARIAN FUND MEDIA FOR SOCIAL MOVEMENT Agnes YULISA, Fathimah FAKHRUNNISA, Indra MUHAMMAD Bogor Agricultural University, Indonesia (->) CAN SOCIAL MEDIA FOSTER SOCIAL INCLUSION OF YOUTH AT RISK? THE DEBATE AND EVIDENCE FROM KENYA Caleb Maikuma WAFULA, Independent Research Consultant Kenyatta University, Kenya (->) UNIVERSITY STUDENTS’ AWARENESS ON POWER OF SOCIAL MEDIA TOOLS FOR SOCIAL GOOD Hasan TINMAZ, Assist. Prof. Dr. Istanbul Gelisim University, Turkey 13:15 - 14:30 Lunch
01
May 15-16, 2015
14:30 - 16:00 Session VII
Cyber - activism (->) HARNESSING THE SOCIAL SPACE FOR COMMON GOOD: THE ROLE OF THE SOCIAL MEDIA IN MOBILIZING HUMANITARIAN INTERVENTION AND GLOBAL SOLIDARITY DURING CRISES Clayton Hazvinei VHUMBUNU, Assoc. Researcher Southern African Research and Documentation Centre (SARDC); PhD Candidate, University of KwaZulu, South Africa, Zimbabwe Walter MİRONGA, Independent Researcher Zimbabwe (->) SOCIAL MEDIA: HUMAN EXPERIENCE AT A DISTANCE Kalina YORDANOVA, PhD ACET Assistance Centre for Torture Survivors, Bulgaria (->) SOCIAL MEDIA AND DEMOCRATIC PROCESS IN CHINA: AN EVOLUTION FROM INSIDE Qian SUN, Digital Media Professional Ruptly.tv, Germany (->) USING SOCIAL MEDIA AGAINST HATE SPEECH Shaban DARAKCHI, Assist. Prof. Dr.Bulgarian Academy of Sciences, Bulgaria 16:00 - 16:15 Coffee / Tea Break 16:15 - 16:45 Conclusion and Prospects 16:45 - 17:00 Closing Speech
www.socialmediaforgoodconference.org
14 MAY 2015, THURSDAY 19:30 - 22:00 Wellcome Reception 15 MAY 2015, FRIDAY 08:30 - 09:00 Registration and Wellcome Coffee 09:00 - 09:15 Opening Speech 09:15 - 09:45 Keynote Speech “EMPOWERMENT OF CIVIL SOCIETY THROUGH INFORMATION TECHNOLOGY” Andrei ABRAMOV Ex-NGO Branch Chief of ECOSOC
May 15-16, 2015
www.socialmediaforgoodconference.org
09:45 -11:15 - Session I: Social Media as an Agent of Crisis Management SOCIAL MEDIA AND CRISIS MANAGEMENT Rajib SUBBA PhD, Tung BUI PhD University of Hawaii at Manoa, USA Virtual communities have evolved from small technical communities to open-toall, ubiquitous, global phenomena ushered in by social network sites. As envisioned by Hiltz and Turoff in 1978 computer supported communication is transforming our society with the emergence of one specific type of online community, i.e., social networking sites (e.g., Friendster, MySpace, HI5, Facebook). Friendster, founded in 2002, has more than 115 million registered members. Similarly, Facebook, founded in 2004, alone had 1.23 billion monthly active users at the end of December 2013. “If Facebook were a physical nation, it would now be the third-most populous on earth” (Economist, 2010 ). And it may become the largest “country” on earth by 2016 . The proliferation of online communities in recent years has created a rich and complex online social environment. Such online communities are not limited to what they were initially envisioned for. For example, members of these communities are not only limited to staying in touch with family and friends but also may express, communicate, share, collaborate, debate and reflect. Activities in such communities are not only limited to updating personal status, writing short stories and sharing experiences about daily life, but are transcending toward encompassing other activities, including disaster and crisis response. In recent crises, Facebook provided a platform for disaster survivors, victims, helpers and others to play a role in emergency response, humanitarian assistance and disaster relief efforts. Such social networking
sites are “digital habitats” (Wenger et. al, 2009) where the information, resources and users, during and after crisis converge online. Convergence behavior in crisis was first studied by Fritz and Matthewson in 1957. They defined convergence behavior as a spontaneous and massive movement of people, messages and assets toward the crisis struck site. Realizing its importance in crisis management, researchers have studied convergence behavior since then. With the rise of social media, convergence behavior is getting more significance for crisis managers. With the advent of social media understanding the nature of social behaviors in crisis management becoming vital for crisis managers. Given that social media provides important redundant means of communication in a disaster situation and that social media usage appears to increase significantly during crises, it is critical for researchers to develop a better understanding of the uses and characteristics of social media in modern times. Data collected after the 2010 Haiti earthquake will be used to study how netizens use social media in recent times. Moreover we intend to shed lights on how these online communities institutionalize their crisis management initiatives over a period of time. We expect such findings will be useful for large-scale crisis management.
May 15-16, 2015
www.socialmediaforgoodconference.org
SOCIAL MEDIA AS AN ALTERNATIVE DISPUTE RESOLUTION NETWORK Anandana KAPUR, Filmmaker & Founder Director Cinemad India LLP, India Shruti NAGPAL, Assist. Prof. Dr. Vivekananda School of Journalism and Mass Communication, Guru Gobind Singh Indraprastha University, India Hannah Seligson’s article Facebook’s Last Taboo: The Unhappy Marriage writes that it is ‘…harder to find on the social network of over one billion people… the documentation of strife, anxiety, discord or discontent — states that anyone who has been married knows are a natural part of the emotional kaleidoscope of the institution.’ Yet, she also maps the subtle shift where the culture of ‘undersharing’ may be changing to accommodate reflection, mediation and acceptance. This echoes our central hypothesis that online networks could provide an alternate framework for negotiating issues arising out of familial and marital discord. While, there exists a culture of mediation where elders of a community encourage resolution through discussion and structures like the Panchayat/quorum of village elders form the basis of decentralized decision making for modern day India, there is severe restriction on women’s access to legal literacy and aid. There is a culture of silence and oppression which does not allow them to freely express, narrate, record and address the abuse, neglect or disagreements that they may have with the spouse, family or even community. Pursuing a legal resolution is even more taboo. It is here that online forums can provide a space for women to log, pursue and even be counseled on related issues. Through the course of the paper we will examine existing models of mediation forums and identify a working model that is applicable to the Indian context. An important objective will be to reflect on the culture the model will operate in because confessions and individual concerns do not always translate to action offline. Also, internet penetration
in India is not at desirable levels for a pancountry model. However, instead of regarding social media as the culprit behind failed urban Indian marriages, we hope to present social media as an alternate dispute resolution network. Whether the dispute is a case of fraud, demand for dowry, physical or sexual assault, affected parties conceal/withhold information for fear of being ostracized. There is also the additional cost of travel, paper work and related formalities. Online forums can facilitate anonymous access to and relatively cheaper participation in mediation processes. It has been observed that ‘men have more access to the legal system in India’ (Singh, 2012) and several women do not seek recourse for fear of being socially and economically marginalized. It is here that an online mediation model with a neutral facilitator (in this case the State/ recognised authority) can enable ‘multiple parties to participate in interest-based negotiation’. Traditional mediation can also be given a boost in the arm with options like chat, email, discussion forums, video diaries/ catalogues etc. Online forums are also archives of social exchanges and can prove to be a very useful record of conduct, intent and social trends for family courts. As technology advances, the usefulness of online mediation will only increase and we hope to present a working model of online mediation as an alternate form of dispute resolution for India and her family courts.
May 15-16, 2015
www.socialmediaforgoodconference.org
EAST JAPAN EARTHQUAKE AND SOCIAL MEDIA Tsuda DAISUKE, Journalist, Media Activist, Chief Executive Officer of Neo-logue, Japan 11:15 - 11:30 - Coffee / Tea Break
May 15-16, 2015
www.socialmediaforgoodconference.org
11:30 - 13:00 - Session II : Social Media for Raising Awareness ROLE OF SOCIAL MEDIA IN THE AWARENESS CREATION BY NGO’s WORKING ON THE PREVENTION OF ONLINE VICTIMIZATION Debarati HALDER, PhD, Advocate & Managing Director, Centrefor Cyber Victim Counselling (CCVC), India Jaishankar KARUPPANAN, PhD, Senior Assist. Prof. Dr. Manonmaniam Sundaranar University, India Social media has revolutionized the process of awareness building for crime prevention and providing aid for philanthropic causes. Notably, Twitter and Facebook were widely used to inform public about the availability of blood during an emergency, the situation in the seized hotel and telephone numbers of the hospitals during the Mumbai terror attack on 26th November, 2008 in India. While this was a positive example of usage of social media, internet and cyber space including social media have been repeatedly misused by perpetrators to victimize common individuals, especially, women and children. Instances like revenge porn and trolling are now rampant in the social media. One of the main causes for such negative use of social media is the huge audience that can be attracted through interactive platform. However, this particular factor can be used in a positive way by NGOs’ that creates awareness in the prevention of online victimization. In recent times, several NGOs such as the Centre for Cyber Victim Counselling (CCVC) of India, and Working to Halt Online Abuse (WHOA) of the US, are using social media such as Facebook, Twitter, Google+ etc., to spread maximum awareness regarding the online victimization of youth and children. From the practical experiences of the authors, it has been seen that such awareness campaigning has tremendous effect on the youth, especially women. Various ‘pages’ maintained by these NGOs’ provide the victims as well as the general public a platform to share their experiences, expectations and fears with
experts. As social media provide anonymity, victims may express their feelings without the fear of being recognized. In this presentation, we aim to examine, how social media helps in awareness building and prevention of online crime; does social media really help victims, especially women and children? What are the adverse effects that NGOs’ must be concerned? We will also provide suitable recommendations for better usage of social media by the NGOs working towards prevention of online victimization.
May 15-16, 2015
www.socialmediaforgoodconference.org
HASHTAGS OF HOPE : HOW SOCIAL MEDIA HAVE TRANSFORMED THE WORLD INTO A BETTER PLACE Zainul Abid KOTTAKULATH, Journalist BBC News, India In recent years, social media has evolved from being just a platform for communication to an effective tool for social change. The digital revolution has substantially transformed the way people understand the world and society especially at times of crises and disasters. During my day-to-day work at the BBC, I have come across many occasions when social media, due to its immediacy and intimacy, have become a major catalyst in bringing massive changes by creating awareness among the people beyond borders. The power of social media has been much more evident at the time of disasters. For example several movements led by users on Twitter and Facebook were the highlight of 2014 whether it’s the global “IceBucketChallenge” campaign, India’s Kashmir flood rescue or “BringBackOurGirls” movement. Such awareness campaigns also help in preventing an imminent social problem. For example the hashtag campaign “IWillRideWithYou” helped avert a huge backlash against Muslims in Australia in the aftermath of the Sydney attack. In this paper I would like to shed more light on this theme exploring various aspects of the topic. My paper will feature case studies on some successful social media campaigns from different continents to prove the universality of the trend. I will also include a case study comparing two disasters that happened before and after the digital revolution illustrating what impact social media (or lack of it) had on them. More importantly, my paper will discuss the future of the topic focusing on the increasing trend among charities and other NGOs to use the social media in a systematic way to widen their reach. At present, news and corporate organizations have been experimenting innovative and new approaches to utilize
potential of social media. Compared to this, social media is yet to get a place on top of the agenda of charities and NGOs. But the pace at which the social media landscape has been evolving suggests that a decade or so from now, it will be used by every organization to innovate and enhance the way of their doing business. The paper will also touch upon the debate over whether hashtags are capable to bring change on their own unless supported by other institutions like government.
May 15-16, 2015
www.socialmediaforgoodconference.org
MANAGING SOCIAL MEDIA FOR GOOD: EXPERIENCES IN MALAYSIA Ahmad Redzuan Abd Rahman, Prof. Dato’ Dr., Rector Universiti Teknologi MARA, Malaysia Humans keep inventing and improvising tools to help their everyday lives. One of the tools invented includes the social media that connects internet users. These internet users are able to share information, ideas, personal messages and others among themselves. Social media has its own advantages and disadvantages depending on its usage. Wise users will not misuse this media. However, this social media has its own weaknesses or disadvantages when it is not properly used and abused by some people with bad motives and
intentions. This paper will discuss and suggest ways on how social media can be managed and used wisely so that it will benefit humans and the world. The discussion includes the use of social media in education, politics, daily lives and also during world crisis. Some negative elements of social media will also be highlighted besides the roles of the government, NGOs, organizations and individuals controlling this social media usage.
May 15-16, 2015
www.socialmediaforgoodconference.org
13:00 - 14:00 Lunch 14:00 - 15:30 Session III : e-Philanthropy SOCIAL MEDIA AND PHILANTHROPIC GROUPS IN EGYPT Yosra El GENDI, Research Officer American University in Cairo, Egypt The main question that this paper wishes to tackle, is how social media is impacting philanthropy in Egypt. Indeed, the impact of social media on philanthropy cannot be underestimated. It has given a boom to civil society and philanthropic work in different ways. On an individual level, it has transformed the way individuals connect and communicate with one another horizontally. The dynamic social media environment has increased their prospects to engage and participate in both online and offline activities. On a group level, social media has reduced the threshold of group formation and facilitated the building of virtual communities, thus allowing an endless possibilities of initiatives. Even though many discuss the impact of social media on societies in a unified manner, this paper argues that social impacts of social media is contextual and must be examined relative to the actors using it as well as the current legal, political, social, economic and cultural..etc context of any society. Previous research has shown that social media empowers both informal (noninstitutionalized) as well as institutional forms of civil society in Egypt (El Gendi, 2014). I argue in this research that social media has strengthened informal grassroots forms of philanthropy as well as formal institutionalized forms. I hypothesize that while the latter depended on the organizations’ brand name as well as and the social media marketing ability of the administrator the former depended on the ability of individuals and small groups to establish trust within their social network, in a horizontal fashion, to which social media is indispensable.
Social capital is defined by OCED to be “networks together with shared norms, values and understandings that facilitate co-operation within or among groups.� The establishment of these norms, allow people to interact and cooperate easier. A range of classifications of social capital include horizontal social capital (towards peers) versus vertical social capital (towards a form of authority). It also includes social capital with people based on a sense of common identity and those to which the identity differs significantly (Keely, 2007: 103). In this research, I focus on a 10 Egyptian informal philanthropic groups and pages on Facebook and 10 formal philanthropic pages of renown NGOs. I examine their message and strategies and activities and compare their different methods of using social media. I mainly examine their strategies for building social capital among the group, which is particularly important if the group do not know one another beforehand. I place that in the greater philanthropic and civil society context of Egypt. This research will present how formal and informal philanthropic groups use social media differently. This will not only point to their different marketing strategies, but also how social media address different needs for both groups. It will also address the limitations of social media based philanthropy in Egypt and present recommendations for developing the use of social media for both types of groups.
May 15-16, 2015
www.socialmediaforgoodconference.org
THE ROLE AND LONG-TERM EFFECTS OF SOCIAL MEDIA PHILANTHROPY AND ITS IMPACTON DONATION GIVING Amela TROKIĆ Politecnico di Milano, Italy The success of social networks worldwide has led to an increased use of social media by both individuals and organizations. While its uses are multifold, philanthropic organizations have arguably found the most success when using social media for campaigning, particularly fundraising and raising awareness. This paper investigates how social media has transformed the way in which philanthropic organizations conduct these activities for their cause/s. The paper investigates this by analyzing three points; the role of social media in philanthropic activities, the long-term effects of social media philanthropy, and, the impact social media campaigns have had on how donations are spread among charitable causes. It looks at the role social media plays particularly in raising awareness and garnering support in both monetary, such as fundraising, and nonmonetary forms through the various sharing options of social networks. By analyzing these roles, the paper aims to determine whether organizations are able to enable long-term
success of their social media campaigns or if they are limited to short-term successes. This includes an organization’s ability to turn social media campaigns into long-term behavioural and psychological changes which increase the understanding and support for the promoted cause/s. Additionally, it investigates the risks associated with social media campaigns in the long-term for philanthropic organizations. Namely, the difficulty in mitigating the threat of rapidly growing social media campaigns leading to a potential publicity disaster when they go viral because organizations cannot control the campaign and often lack the resources to support the growth. Finally, the paper aims to show how charitable donations are affected by social media philanthropy, namely how individuals decide where to donate.
May 15-16, 2015
www.socialmediaforgoodconference.org
THE SCOPE AND POTENTIAL OF CROWDFUNDING IN DIASPORA PHILANTHROPY TOWARD THE GLOBAL SOUTH Shawn Teresa FLANIGAN, Assoc. Prof. Dr. San Diego State University, USA This paper offers a conceptual framework for a distributed social networking application for CSOs, where engaged publics can address issues specific to their communities while contributing to a more comprehensive and timely global reporting structure. The goal is to show that a distributed model of communication can help to increase the impact of local organizations, while inspiring new ways to distribute resources, manage infrastructure and nurture local economies. Urban resilience is now a top concern for the social sector, where data and cross-sector partnerships are key. In lieu of a comprehensive interoperable system for civic engagement, based on their broad appeal, mainstream social networks would seem ideal. But issues around transparency and ownership make centralized services problematic for civic participation. Research shows that, while emerging technologies can help drive sustainable urban growth, centralized communication is prone to failure. Through positing a community-based system for organizations and individuals that includes cross-sector partnerships, this discussion highlights the potential for an interoperable and widely adopted distributed social networking solution for local communities, where economic development and social agency are both central. The role of metanetworks in implementing this solution is also considered. Introduction The purpose of this discussion is to present the need for a distributed social networking apparatus for civil society organizations (CSOs) and to advance the role of metanetworks in implementing it. Such an apparatus would help to facilitate urban development through local civic participation and cross-sector collaborations. I do not seek to prescribe a
concrete methodology by which to employ an alternative to centralized social networking, but rather to convey the importance and viability of implementing a distributed system. Here “CSO� refers to both civil society organizations and community-based organizations. The conceptual framework presented aims to enable CSOs to make more informed decisions around connecting their work with that of other organizations through distributed social networking practice. I begin with an overview of global urbanization as it relates to current social sector initiatives. I postulate data and the rise of mobile technology as a medium for connecting local communities and CSOs, and explain why centralized social networking is insufficient for the system proposed. To illustrate the potential for a robust social ecosystem within a distributed framework, I give hypothetical examples using existing social apps and initiatives, and I consider participation incentives and the role of metanetworks. Finally, I recommend next steps for implementation.
May 15-16, 2015
www.socialmediaforgoodconference.org
15.30 - 15.45 - Coffee / Tea Break 15:45 - 17:15 - Session IV: Social Media in Capacity-Building LOCAL COMMUNITIES AND SOCIALIZED CITIZENS: THE ROLE OF SOCIAL NETWORKS IN SUSTAINABLE URBAN DEVELOPMENT Christopher DELATORRE, Managing Editor Worldwide Initiatives for Grantmaker Support (WINGS), USA By 2050 two thirds of the global population will reside in cities. Urban planning and resilience is a top concern for the social sector, where data and cross-sector partnerships are now central to social justice and peace initiatives. But the sector lacks a comprehensive user-friendly tool for managing real time civic participation. A theoretical model of local community building and co-ownership facilitated by new generation internet applications, supported by CSOs, and cultivated by engaged publics can help drive the missions of local organizations and increase their impact, while inspiring new ways to distribute resources, manage infrastructure and nurture local economies. There is also potential for cross-sector partnerships, where public and private entities can use the data generated to inform urban initiatives. Furthermore, through increased reportability, the data shared and knowledge disseminated from within these communities via social networks and digitally immersive activities can inform a more robust global reporting system via meta networks. The broad appeal and real-time nature of social networks makes them an ideal site for testing a new model of community-focused civic engagement. But issues around transparency and content ownership make existing social networks problematic for data collection and reporting. Moreover, many social networks are reliant on corporate governance and subject to changing political interests. A robust social sector global reporting structure should function fluidly across borders, while protecting the fundamental rights of participants and reflecting local cultures of giving.
In this presentation I will offer a conceptual framework for a community-based digitally immersive social networking application for CSOs, where engaged publics can address issues specific to their communities while contributing to a more comprehensive and real-time global reporting structure. To illustrate the transformative power of emerging technologies, I will collectively describe technology, civil society and meta networks as a ’nexus’ for democratized learning, connected activism and social gamification. How emerging technologies can help facilitate the growth of urban communities and document the evolution of cities during periods of widespread growth will be considered. I will also discuss how Motivation 3.0 (autonomy, purpose and ‘flow’) and new power models and values are key for civic engagement. Lastly, I will present for discussion the role of meta networks in facilitating a more democratized and robust global reporting system.
May 15-16, 2015
www.socialmediaforgoodconference.org
SOCIAL NETWORKING STRATEGIES FOR INNOVATIVE CAPACITY BUILDING AND LEARNING IN STUDENT KNOWLEDGE NETWORKS: A COMPARISON BETWEEN ALBANIA AND ESTONIA Oliana SULA, Lecturer, PhD Candidate Estonian Business School, Estonia Tiit ELENURM, Assoc. Professor, PhD, Head of the Department, Head of the International Business Administration (MBA) Curriculum Committee Estonian Business School, Estonia Gentjan SHAQIRI, Lecturer, PhD Candidate University of Tirana, Albania Business students are active users of online social networks. Their online social networking priorities include entertainment, leisure, news, personal matters as well online social networks are used for academic purposes. Online social networks create virtual communities which allow knowledge sharing and collaborative learning. They have the potential to create ties that cannot be created in face-to-face networks. Knowledge sources cannot be limited only to strong ties such as relatives and friends, weak ties provided online social networks such as Facebook, LinkedIn or Google+ can be explored to share knowledge. Business students should not only be prepared to manage their knowledge inside the organisations where they will work but also they should be able to lear and manage their own knowledge. Innovative ideas often emerge from combining different sources of knowledge. Co-innovation and cocreation processes demand socialisation and exchange not only in face-to-face networks but also towards online global networks where innovative ideas can be born. Innovative business opportunities and co-innovation risk can be monitored through alternative sources of knowledge such as online social networks. Acquiring knowledge in online social networks is a form experiential learning which transform the learning cycle. Exchanging knowledge in online social networks is limited by some barriers such as the lack of trust, physical distance, the absence of empathy, privacy
concern, technical problems or the nature of co-innovation risk. The aim of this paper is explore the nature of networking strategies that can improve innovative learning and can overcome innovative learning barriers in business student online knowledge networks. We distributed 120 pilot questionnaires to Albanian and Estonian business combined with 10 semi-structured interviews to young student entrepreneurs. Students overcome innovative learning barriers through creating specialized online communities inside social networks, specialised orientation in order to scan, filter and monitor knowledge, active assertive participation and the use of networking competencies and networking capacity building are crucial in overcoming learning barriers. A typology of online networking strategies for innovative learning focusing in mentoring is suggested.
May 15-16, 2015
www.socialmediaforgoodconference.org
OPTIMIZING NGO USE OF SOCIAL MEDIA EFFECTIVELY TO INCREASE ONLINE SOCIAL CAPITAL AND IMPROVE YOUTH PARTICIPATION Neelum MAQSOOD, Assoc. Researcher, Institute of Development and Economic Alternatives, Pakistan Non-governmental organizations now have the powerful tool of social media to reach their target audience and spread key messages of their work. Social media is a two-way communication process where information is shared by both consumers and producers. This exchange also allows NGOs to gather information they need from the consumers. This paper will focus on development NGOs and use interpretive and critical research theory to produce recommendations useful for them in building stronger social capital and engaging youth in their work. First, this paper will analyze findings from five focus group discussions and town hall meetings with youth in both rural and urban areas of Pakistan to understand their concerns and capabilities as well as their access to technology. This will help in creating a systematic guide for NGOs to actively involve the youth. These meetings will also be used to understand how best to engage youth in various activities such as contribution to blogs, volunteering or field work. Secondly, two case studies will be conducted on NGOs to understand the challenges that exist in the use of social media in engaging major stakeholders including the youth, donors and other organizations. This case study will identify the risks and barriers associated with social media and recommend strategies that can be used by NGOs to overcome these. This case study will analyze NGOs’ experience with different forms of social media and determine how successful their outreach has been. Further, theories of communication will be used to recommend how social media can be effectively used by NGOs in building social capital, reaching the right audience and increasing the participation of various stakeholders especially the youth. One of these theories is adaptive structuration
that states that group interaction is influenced by group composition, norms, and communication networks and depends on the resources and rules of social interaction which are always fluid. How the interaction between the group unfolds will depend on these factors and needs to be kept in view before designing a communications strategy. Another theory of communication is the information diffusion theory that states that there are some key patterns and nodes through which information diffuses. This information diffusion process can help NGOs in creating better networks and more inter-linked online communities. Creating a strong social network is also possible by keeping the lessons from Social Information Processing Theory in view which states that meanings are bound by culture and interaction in communicative mediums is also influenced by the social culture. The unique contribution of this paper is to advance the understanding of how NGOs can use social media better to reach the youth and to strengthen the links between their work and the community at large.
May 15-16, 2015
www.socialmediaforgoodconference.org
16 MAY 2015, SATURDAY 09.30 - 10.00 - Keynote Speech “THE TRANSFORMATIVE AND DISRUPTIVE POWER OF SOCIAL MEDIA IN DISASTER RESPONSE” Timo LUEGE Independent Communications Consultant Founder of sm4g.com, Germany The increased availability of mobile Internet access around the world is connecting people, organizations and communities like never before. In addition to changing lives and relationships, it also has a significant impact on how information flows in the case of natural disasters. Whereas in the past, formal disaster response organizations and authorities had a natural information monopoly, today many people affected by disasters have access to information at the same time or faster than professional responders. Currently these changes are more visible in high and middle income countries than in developing countries. But that is changing and organizations involved in disaster response need to adapt. According to a 2014 report by the GSM Alliance, “the developing world overtook the developed world in terms of smartphone connections in 2011 (…) By 2020, four out of every five smartphone connections worldwide will come from the developing world.” And where smartphones go, social media follows. Social media and similar communication systems are transforming disaster response. They are empowering affected people by putting tools at their fingertips that can provide them with access to data that was previously only available to official disaster response organizations. By leveling the information playing field, social media puts individuals and communities in a position where they can make better decisions for
themselves and better challenge decisions made by others. At the same time, social media is disruptive because it can undermine traditional hierarchies. Following the 2011 Japanese earthquake for example, many users preferred peer-generated resources such as social media updates, blogs or YouTube videos to traditional and official information resources. Social media can also significantly help increase situational awareness through crowd sourced incident reporting systems, verification mechanisms and online crisis mapping. As the Ebola crisis As the Ebola crisis has shown, these systems are particularly powerful when used to connect remote and local skills and resources. All of this has significant implications for both national and international response authorities. They not only must be more transparent and responsive, but have to radically change their approach to communication. Currently, many organizations view tools such as social media mainly as a channel to connect with donors in high income countries. Going forward, disaster responders need to view these technologies as operational tools to mobilize virtual volunteers, improve their understanding of the crisis and - most critically - to include affected people as knowledgeable, active and influential participants in the response.
May 15-16, 2015
www.socialmediaforgoodconference.org
10:00 - 11:30 Session V: Youth for Social Good Projects ASEAN REUSABLE BAG CAMPAIGN 2015: CAMPAIGNING AND RAISING AWARENESS USING REUSABLE BAG THROUGH SOCIAL MEDIA in ASEAN COUNTRIES Ranitya NURLITA Bogor Agricultural University, Indonesia Cut Ervida DIANA Ar-Raniry State Indonesia
Islamic
University,
Nowadays, using disposable packaging is increasing due to the tendency of society who want to practical life. The paradigm of practical life it has caused the dynamics of society that have a lot of rubbish especially plastic waste. Data from Environment Protection Body (EPB,2008), an agency of the environment in the United States, about 500 billion to 1 trillion plastic bags used around the world every year. That means, as the amount of plastic waste quite a lot. These problems will be more complicated if the paradigm of ‘practical life’ continues to be run by the community, then the salvation of the Earth and its contents will be increasingly threatened. Unimaginable if all people apply practical lifestyle continue to dump rubbish. From this background, it will be held ASEAN Reusable Bag Campaign on 2015. ASEAN Reusable Bag Campaign is a project will be held by Indonesia, Malaysia, and Philippines to invite people to reduce the use of dispossal plastic bag and change it with reusable bag to make a better environment. The campaign is consists of six activities: Plastic Bag Diet, Reusable Bag Goes to Campus, Reusable Bag Goes to School, Shopping with Reusable Bag, Reusable Bag Design Competition, and ASEAN Reusable Bag Education Forum and Expo 2015. Social Media as a new platform to helping our campaign. The goals are raising awareness in using reusable bag as part of the lifestyle (everywhere, everytime), to empower ASEAN youth to care about environment and create an avenue for them to begin/continue their journey in environment protection and conservation, for
demonstration: one person, one reusable bag to reduce using plastic bag use, to create and/ or strengthen ASEAN youth collaborations, learn about environmental protection and conservation in theory and application through innovative entrepreneurship of reusable bag design and use. We using the social media to campaigning and raising the awareness such as Twitter @ ASEAN_RBC, Instagram @asean_rbc, Facebook Fanpage : ASEAN Reusable Bag Campaign, Youtube : ASEAN Reusable Bag Campaign, email : reusablebagcampaign@gmail.com, and website : ranityanurlita.wix.com/reusablebagcampaign. It can be conclude, the Social Media as a effective way to help the community to move toward a green living style, since it have a very influential effect on environmental protection. On the other hand, the social media campaign really helpful to share the world to lead the changes on living style through reducing plastic bag. It can be said that by reducing the amount of use of plastic bag into switching to reusable bag could decrease the impact on environmental damage. Moreover, it has a lot of advantages from starting with small thing by campaign on social media. There are; we could persuade people on the world to decrease the relience on plastic bag, it could be as a solving problem of environmental damage by decreasing the amount of plastic waste, it as one of alternative for people to be easy carrying in case of buying anything in order to store it, and the most importantly is the environmental protection. We know that social media will helping our campaign to ASEAN.
May 15-16, 2015
www.socialmediaforgoodconference.org
SELSEBIL WATERWELL PROJECT Pelin AKPOLAT Genc Iz Academy, Fatih University, Turkey Ayşenur CÜCİ Genc Iz Academy, Fatih University, Turkey Genciz Academy is a student association consist of only women. Now we have 496 volunteers. Except from it in our community we have 4 platforms and plus it 25 clubs which interested in different domains. Within one year we have just done so many projects, courses, seminars, conferences, trips and humanitarian aids. Hopefully we will be continiue. I should mention that we dont have any financial supporters. For example we; We are just students at university and from this academy. We don’t gain anything like money, house, car or career. But for us it doesn’t matter. Because there are served to humanity. We just gain from here just human kinds and universial norms. Let me introduce one of our project. It called “Selsebil Well Porject”.The aim of this project is to open 100 water wells in Africa. Till today we have just open 35 water wells and hopefully by the and of this month we want to finish all of them. Otherwise 31 water wells is under construction. About this project we can say it’s our biggest project that aspired to service of humanity and cultural interaction. Apart from our country those people have different language, religious, culture, colours, race have achieved that support just for the save of humanity. In connection therewith as we know “SOCIAL MEDIA” always plays most important and biggest role on ideas. Facing the direction of our project, role of media is vital importance. For example; when we start well project, we need to show people “What is our goals?”.The first step for it; we open facebook, twitter, instagram accounts. The second one is we arranged meeting with great physique newspapers and magazines. Like Zaman, Today’s Zaman, Bugün, Aksiyon, Yeni Asya. The third
step is TV programmes. We joined live show programmes and radio shows. Like channels of Samanyolu, Bugün, Kanaltürk, Irmak, Mehtap, MC. Except from theese varities I want to give to you one example from me; regularly when ı mentioned people with Selsebil hashtag, I was choosing some names. It doesn’t matter “A” or “G” or “S”.Name of accounts were changing every time, may be “Ali” may be “John” may be “Nadya”. As a result of it we gain 6 water well with this way. They aware importance of thirst way of social media. Photographies on facebook are also so important. We dont have any chance to go Africa yet with photografies on social media people can understand and feel how is situation in Africa. Especially twitter is biggest part of our commitment. On twitter we every week change our hashtags like;#Selsebilkuyulari#Waterforafrica etc. Social media is the best way of use it very well in our oraganisation each areas of social media. And we believe that this kind of movements (like media). And I want to give one example from Turkey, from where I live city of Mersin. When one girl was turning of her home from university, was assulted from bus driver and he cut her fingers and every piece of her body. After this situation organisation and we went to her family, listened to their troubles and talked with them. After this event we decided to open one water well for our sister who died in the brutal rape. So we opened one water well in Africa and now that well called with her name “OZGECAN ASLAN”. Even if she will live in our heart, please we dont want to open new water wells more. Let me introduce about one of our new Project; It is called “EVE”.Eve means first lady on the world. From ancient times we have problem of violence has not solved. It’s still common all of the states. We thought source of this problem must be only “Educate man” or “Educating man”.Against this problem; all socities always punished men or put
May 15-16, 2015
away them from their wife, children, special life. But as a result of it doesn’t work. Sexual abuse, violance, beating, hate crime all theese facts are of course common and we are often facing with them. This type of violance is gender-based meaning that the acts of violance are committed against women expressly because “THEY ARE WOMEN”.On the other hand it depends on social protection, traditions, violation of legitimacy.
About it ı should mention that nobody is born as murderers or criminals, it is discussed in a cycle of violence. Finishing my summary I will say one sentence from heart of “EVE”,-CHAİNS OF VİOLENCE-related on literacy and ignorance.We believe all of us break the chains!
www.socialmediaforgoodconference.org
ORGANOSI 2.0 (ORGANIZATION 2.0) A PLATFORM FOR SELF-ORGANIZED NETWORKS OF SOCIAL SOLIDARITY Eleni-Revekka STAIOU, PhD. Candidate National and Kapodistiran University of Athens, Greece The Organosi 2.0 (Organization 2.0) research initiative aims at developing an onlineaccessible database for the grassroots social movements of mutual aid and solidarity organized by citizens in Greece. This database can be used for disseminating information about these movements, whereas one more objective is to support collective discussion and interaction for creating new ideas, as well as assessing the use of social media as a platform for developing self-organized movements. The Organosi 2.0 initiative was launched in December 2011 as part of the research effort of Mrs. Eleni-Revekka Staiou, member of the Digital Media for Participation research group of the Laboratory of New Technologies in Communication, Education and the Mass Media, with a view to collecting information about as many as possible self-organized grassroots movements on an accessible website, providing the opportunity for information, communication, collaboration as well as new ideas for social solidarity and mutual support. In order for self-organized grassroots movements to be listed on the Organosi 2.0 platform, they need to comply to the following criteria: •Cover a sector where the care of the state is missing – namely, provide services which in principle, and under better circumstances, could be provided, or at least enabled, by public agencies •Realize concrete activities, going beyond protest to action – namely, organize events, offer services and have a tangible and practical contribution to meeting social needs •Do not make discriminations of any kind – the Organosi 2.0 platform does not list social movements that proclaim political, religious or
any other sort of discriminations. More than 550 Self-organized movements are grouped in different categories, depending on their exact topics of reference (human rights, healthcare, drugs and vaccines, food and groceries, clothes, producer-to-consumer trading, alternative currencies, stuff exchange, service exchange, course offers, time banks, carpooling, biking, art and culture, care about the city, care about nature, other topics) as well as their geographical region, and can be searched in the corresponding categories and maps of the http://organosi20.gr webpage. The Organosi 2.0 initiative does not adopt, neither criticize, the views of the self-organized movements listed. A mechanism for rating and moderated comments is available to all visitors of the Organosi 2.0 website.
May 15-16, 2015
www.socialmediaforgoodconference.org
11:30 - 11:45 - Coffee / Tea Break 11:45 -13:15 - Session VI: Social Media, Youth Activisim and Empowerment I CARE: ADDING NEW FEATURE ON TWITTER TO MAXIMIZE THE ROLE OF TWITTER AS A RAISING SUPPORT AND HUMANITARIAN FUND MEDIA FOR SOCIAL MOVEMENT Agnes YULISA, Fathimah FAKHRUNNISA, Indra MUHAMMAD Bogor Agricultural University, Indonesia Nowadays, information technology has developed quickly. From year to year, even month to month, innovations in information technology is continued to be found so that the public is becoming more disadvantaged and began to rely on information technology, especially in social media. Social media can spread a social movement to raise support, appeal to the masses, spread ideas without restricted area and in a short time. One of the most popular social media platforms today is Twitter. We Are Social Research firm until the third quarter of 2014 mention that total Twitter’s active users in worldwide reached 271 million people and total Facebook’s active users reached 1.32 billion. However, in our country Indonesia, there were approximately 20 million active Twitter users. Even, there was a new trend in the use of twitter in addition to communicating with friends, also began to be used for political campaigns as do the two candidates the President of the Republic of Indonesia that utilize Facebook and Twitter to gather support. During his presidential campaign of the Republic of Indonesia in June 2014 there were 95 million tweets about the election and not a bit of trending topics from Indonesia. Not only that, some social movements on twitter in several times also have been unable to support the world for a variety of social movements such @charitywater movements that raise support and funds for the provision of clean water. The results for the three years of this movement is able to raise up to $ 15 million which is enough to help provide clean water for one million people in Uthopia, Uganda, and India.
The method we used in this paper is a qualitative method with descriptive approach. The collection of data in the form of literature, case studies on the effectiveness of @charitywater movement in collecting funds and raise awareness, and do the survey with sampling of random twitter users about the interest and effectiveness of ‘social movements’ in social media Twitter. In this paper we propose the new idea by adding new features on twitter called “I Care”. This feature allows users to participate actively in humanitarian campaign and make a donation to support humanitarian projects. These features raise global humanitarian projects that actively campaigned on twitter so that the users can easily obtain specific information about the social movements of humanity that is being executed. And then, Twitter users can support this project by only retweet-ing an existing tweet. With one small step, users not only deploy the project to the rest of the world, but also automatically donated Rp10 for one retweet they did. This features is also having a sub-menu that allows users to donate money specifically for the humanitarian project.
May 15-16, 2015
www.socialmediaforgoodconference.org
CAN SOCIAL MEDIA FOSTER SOCIAL INCLUSION OF YOUTH AT RISK? THE DEBATE AND EVIDENCE FROM KENYA Caleb Maikuma WAFULA, Independent Research Consultant Kenyatta University, Kenya This study seeks to interrogate how social media can foster social inclusion in the context of youth at risk with a view of enhancing policy and engagement strategies for these groups. Social media is arguably one of the great success stories of the 21st century; interestingly, progress on a systematic analysis of these experiences and shared conceptual understanding lags behind as this topic has, so far, been under researched and this avenue in social inclusion and youth empowerment has not been thoroughly explored not only with respect to the object of the study, due to the diversity of Social media platforms but also in the context of youth at risk in Kenya and even less regarding its potentials, and limitation. What does exist are fragmented pieces of literature that tends to be skewed on youths’ use of social media, viewed through “moral panics” lens, associated with fear and concerns about their health, safety and social development; yet there is evident indication of the ability of social media to achieve wider “transformative” inclusion objectives. Increasingly, government and development agencies have been slow in understanding the impacts of this revolution or adapting to it, thus excluding many from the benefits of the greatest revolution in technologysphere. This has raised more questions than provided answers about the current policies and engagement strategies as exemplified by persistent challenges facing the youths, thus necessitating a more in-depth study that can yield more accurate, fact-based understanding of how social media can foster social inclusion of youth at risk. More specifically, this study sets out to explore the impacts of these phenomena on various dimensions of youth wellbeing: personal communication; social
engagement; self identity; access to social support; Economic gains; civic and political engagement; and educational reasons. While on the drivers of social exclusion, the study seeks to investigate critically the pitfalls facing youth at risk in Social media use. Above all the study seeks to identify best practices and initiatives needed to strengthen the social media use towards social inclusion. In addressing the above study objectives, the study seeks to be empirically-driven, guided by multiple theoretical frameworks based on a “deep-dive” methodology, with inductive methods to gather both qualitative information and quantitative data. The rationale for mixing is that neither quantitative nor qualitative methods are sufficient by themselves to capture the trends and details of the situation, such as how social media can foster social inclusion. The quantitative assessment as well as soliciting the views from youths at risk will use a quasi-experimental design to establish the impacts of social media, using Propensity Score Matching. This will be complemented by qualitative fieldwork (focus group discussions, in-depth interviews and key informant interviews) to collect detailed information on how social media can foster social inclusion of youth at risk, as well as broader contextual data.
May 15-16, 2015
www.socialmediaforgoodconference.org
UNIVERSITY STUDENTS’ AWARENESS ON POWER OF SOCIAL MEDIA TOOLS FOR SOCIAL GOOD Hasan TINMAZ, Assist. Prof. Dr. Istanbul Gelisim University, Turkey It is an inevitable fact that youth has been using social media for different purposes, such as keeping in touch with other people, sharing photos/videos, playing games. Different social media tools have been offering a variety of opportunities to their users; chatting, creating interest-sharing groups, sharing photos and/ or videos, and informing about coming events. Those free-of-charge services are becoming charming for all people from different ages, educational backgrounds and cultures. From the usage statistics, it seems that the social media tools have been used by the youth at most. Within the youth, the university students have been perceived more literate in terms of information technology, social consciousness, and so on. There have been many studies on these purposes related with different subject matter areas, like communication, psychology, education, human-computer interaction. On the other hand, there have been limited studies on how social media tools trigger offline social interaction specifically related with volunteerism, social good, activism, and so forth. Moreover, it is uncertain how much the youth is aware while sharing or neglecting some posts on social media in terms of social good activities. In other word, when a youngster sees a social media post which is a call of action for volunteering, how s/he reacts; sharing the post online, neglect the post or realize what the post offers offline. This study questions how much youth is aware of their social media shares related with social good. The major research question is whether or not the youngster is aware of when s/he shares or neglects a social media post which is about social good. To serve this purpose, students of engineering faculty (computer, mechatronic
and civil engineering departments) have been selected with convenient sampling method. Moreover, Facebook, Twitter, Instagram and Youtube have been selected (from general usage statistics in Turkey) as social media tools for the scope of the study. In order to gather data, the researcher will develop an instrument and ask students to fill it voluntarily. Afterwards, the instrument will be checked for validity and reliability (with Cronbach alpha coefficient). Collected data will be analyzed statistically including frequencies and comparisons (such as departmental and gender based). From the results, the researcher will discuss about how aware or responsible the youth is when they use selected social media tools for social good.
May 15-16, 2015
www.socialmediaforgoodconference.org
13:15 - 14:30 - Lunch 14:30 - 16:00 - Session VII : Cyber-activism HARNESSING THE SOCIAL SPACE FOR COMMON GOOD: THE ROLE OF THE SOCIAL MEDIA IN MOBILIZING HUMANITARIAN INTERVENTION AND GLOBAL SOLIDARITY DURING CRISES Clayton Hazvinei VHUMBUNU, Assoc. Researcher Southern African Research and Documentation Centre (SARDC); PhD Candidate, University of KwaZulu, South Africa, Zimbabwe Walter MIRONGA, Independent Researcher Zimbabwe The rapid rise and expansion of the Social Media both in high income and low income countries globally has undoubtedly redefined personal and interpersonal interactions at all levels from national and sub-national, regional and sub-regional, and international levels. It is thus unfortunate, that the maximum benefits of social networking through the social media sites such as Facebook, Twitter, Blogs, qq.com, YouTube, among others are yet to be fully explored to advance, promote and protect the interests, aspirations and needs of communities when it matters most. This opportunity has been left unexploited to the extent that the “social space” created by the Social Media has been left to be hijacked by some elements who wantonly and unrestrainedly spew and spread anti-social messages, cyber-warfare, terrorism, racism and hate speech. This paper will critically explore how the dynamic pathways and internet-based technologies presented by the advent of the Social Media can progressively transform the humanitarian landscape through coordinated mobilization and rallying global solidarity in times of humanitarian crises. Using mainly David Easton’s Systems Theory as a framework of analysis, the paper analyse how the Social Media can be used as a tool and platform to strategically reconfigure cross-border cooperation by different actors and players from the state, citizens, NonGovernmental Organizations (NGOs), private sector, for humanitarian cause. With the World
Bank estimations that by the year 2013, there were 6, 627 billion mobile cellular subscriptions globally and 38,1 per every 100 people being internet users, the potential power within the Social Media is inexplicably enormous and can no longer be under-estimated. The primary argument advanced by this paper is that the Social Media can be a key mobilization tool when it comes to humanitarian intervention and propping up global solidarity in times of humanitarian crises. For illustrative purposes, the recent humanitarian crises, such as the Ebola Outbreak in West Africa; kidnapping of the 200 girls in Chibok, Northern Nigeria by the Boko Haram; and humanitarian cases driven by political turmoil in Sudan, Syria, and Somalia will be used to explain the practicability and feasibility of the proposed strategies. This paper will further recommend the use of a dynamic approach which this researcher has termed the “Community-Based Social Media Monitoring and Assessment System” for implementation by Humanitarian Organizations and Community-based Organizations (CBOs). Further, coordination and implementation strategies necessary to enhance the efficacy and positive impact of the proposed system will be presented.
May 15-16, 2015
www.socialmediaforgoodconference.org
SOCIAL MEDIA: HUMAN EXPERIENCE AT A DISTANCE Kalina YORDANOVA, PhD ACET Assistance Centre for Torture Survivors, Bulgaria Social media is gaining popularity. Internet platforms such as Facebook, Twitter and Instagram are used for social sharing and building reputation. Surely, social media can promote volunteerism, improve the capacity of NGOs and encourage young people’s involvement in philanthropic causes. Yet, there is a flipside of social media with regards to social benefits. By interdisciplinary welding of psychology and cultural anthropology, this paper investigates how social media works against social benefit. Without arguing against social media in general but voicing some rather unobvious grievances, this paper seeks to demonstrate that social media offers a substitute for genuine activism. The paper uses the example of a Facebook-based webpage which was designed to support war refugees but has been gradually transformed into the terrain for interpersonal struggle and promotion. In order to ground my arguments in theory, I use the anthropology of violence and the psychoanalytic understanding of internet media. In his book Iraq at a Distance anthropologist Antonius Robben is arguing that ‘(w)e have resorted to ethnographic imagination at a distance to analyze the consequences of the war on Iraqi society’ because these consequences cannot be studied directly through fieldwork (Robben 2010: 3). As a result, contemporary war with its large scale destruction and its geographical removal from the reach of the Western public is being reported and analyzed at a distance. Respectively, media has become the new battleground for war. But can we fully grasp the victims’ experience at a remove from the geographical theatres of war? Do we really
engage with their suffering while sharing a video or posting a photograph on our Facebook wall? This paper argues that social media allows as to experience pressing social issues by proxy. My second argument is that social media allows people to follow and comment on a certain event without putting them under the obligation to participate in it. Furthermore, social media allows for a great degree of selection of the facts of life. Thus for example, people only open what interests them. In his paper Psychoanalysis and/of the Internet British scholar Robert Young (2005) demonstrates that by ignoring or deleting certain information, choosing a discussion and launching never-ending debates media users are actually maintaining their illusion of control over reality while having no real impact on it. Internet makes communication easier. People can use false names or delete their social media profiles. One can express emotions by using ‘smileys’. People can put everything on the internet without much reflection on the consequences. All these facts transform social media into a non-place. I am using the term ‘non-place’ (Augé 1997: 63) to describe a nonanthropological place which is not concerned with identity, genuine interpersonal exchange and time continuity but a space which is transitional, temporary and ephemeral. I conclude that social media helps people evade existential anxieties related to lonesomeness and isolation but this does not necessarily mean their true involvement in social issues. Thus, social media often creates a comfortable virtual world of (illusionary) sharing with little implication on reality.
May 15-16, 2015
www.socialmediaforgoodconference.org
SOCIAL MEDIA AND DEMOCRATIC PROCESS IN CHINA: AN EVOLUTION FROM INSIDE Qian SUN, Digital Media Professional Ruptly.tv, Germany This paper will investigate the influence of social media, with a special focus on Weibo (Chinese equivalence of twitter), within the overall Cyber space in China. The central question is whether the prevalence of social media within the society is facilitating a normative change and transforming China towards modern democracy. Employing Jürgen Habermas’s theory of public sphere combined with the deliberative model, the overarching theoretical framework constructs the necessities and suitability of applying this theory to analyze social media in Chinese context. With the latest research of participatory journalism serving as another guiding frame, the case study of Yihuang incident illustrates the power of social media and how it reforms the conventional
methodology of political communication by empowering the civil society. I will conclude that social media has special significance in a society like China. It operates as the agent for transforming the political habits of Chinese citizens and ultimately fosters China’s political evolution.
May 15-16, 2015
www.socialmediaforgoodconference.org
USING SOCIAL MEDIA AGAINST HATE SPEECH Shaban DARAKCHI, Assist. Prof. Dr.Bulgarian Academy of Sciences, Bulgaria This abstract represents a research devoted to the connection between social media and hate speech. Hate speech is potentially growing in the modern societies across the world and thus destroying democratic principles, human dignity and tolerance. This paper will trace problematic aspects of hate speech, social media and different ways of analyzing and reacting against hate speech using social media. Having in mind the importance of social media nowadays and all ongoing protest waves in the world, online activism is more than important in the peace making processes because social media gives to people the chance to respond back, to organize themselves and to react. Only in this way can be achieved legitimacy among people and respectively legal public policies which are relevant to people’s needs. The main thesis of this paper is that social media could be really influential against hate speech if we know how a certain hate speech is constructed. Only in this way we can build up an alternative way to react against hate speech and create more tolerant societies and use social media into public policies and educational programs. The first part of the survey presents different kinds of hate speech online outlining the important distinction between freedom of speech and hate speech. This part will be used as a theoretical framework to explore how
16:00 - 16:15 Coffee / Tea Break 16:15 - 16:45 Conclusion and Prospects 16:45 - 17:00 Closing Speech
different kinds of hate speech are constructed and used on social media. The second part of the survey presents variety of social actions and platforms which tackle hate speech messages on social media. A comparison between leading social campaigns will be made and the weak and the strongest parts of them will be also outlined. The third part of the survey consists of empirical research where content analyses are made to explore which are the best methods and strategies to confront hate speech online. The main method to be used is content analysis of big amount of social media hate speech and their leading messages. Theoretical basis which this survey departs from are these of public opinion by Pierre Bourdieu and the role of social media by Anthony Giddens. As expected results of the survey will be summarized the main ways used from social media to spread the messages of hatred, the main motivation and different kinds of hate speech. Additionally an extensive and reflexive analysis of successful tools for fighting hate speech online will be presented. Based on this, the conclusion of the survey will try to promote and propose different measures and tools which could be used by general public, NGO’s and policy makers.
May 15-16, 2015
www.socialmediaforgoodconference.org www.kimseyokmu.org.tr @KYM_Academic