IMI Spotlight on Isabel O’Cathey, Junior Account Manager

SPOTLIGHT ON Isabel O’Cathey

Junior Account Manager

What are your responsibilities within IMI?

My responsibilities within IMI are simply to make my clients’ lives easier while supporting their beverage marketing efforts! As a Junior Account Manager, I have the wonderfully unique opportunity to develop exciting beverage programming that is supported by exceptional supplier partnerships. A lot of hard work and a little bit of creativity and fun can make for a very meaningful responsibility at IMI Agency.

What is a recent accomplishment you achieved in Building Better Beverage Business™ for an IMI client?

This year has brought with it the uphill and optimistic battle of creating opportunities in new spaces — from the recent launch of the InterContinental Hotel & Resort’s 75th anniversary cocktail(s), to proudly supporting the reopening of 50+ Delta Sky Club lounges amid a pandemic. 2021 in and of itself has had a lot of professional triumphs to Build Better Beverage Business.

What do you like about your job with IMI?

What I have always loved about my job with IMI is that it’s been the perfect culmination of all my career experiences brought to a fold in the one thing I love to do — build relationships and trust with

all kinds of people. From 10 years of bartending to brand management at Taco Mac and Ted’s Montana Grill, to an Anheuser-Busch on-premise distributor, to now agency life, I have seen it all! I like to set goals every year that elevate my personal expectations of the various beverage programs I work on so that my clients are making a mark in innovation and are best-in-class for their segment.

Tell us a little bit about yourself.

I have been in the F&B industry since I was 16 and it definitely runs in the DNA. I am a big Tampa Bay Buccaneers fan and loved sharing their 2021 Super Bowl win with my Tampa family. I just recently got married in September to my husband, Ryan! I’m an ocean girl by heart and spent my childhood living on both the West and East Coasts.

What are your hobbies outside of work?

I love to hike around the Chattahoochee River National Recreation Area with my chocolate lab/boxer, Haze or drive up to the North Georgia mountains to spend a weekend. I love to host dinner parties at our house and pair new wines and interesting cocktails to share with my friends (and leave the delicious cooking to my husband, who also is a chef!).

What is your favorite adult beverage?

Red wine! More specifically, Oregon Pinot Noirs and Washington Cabernets are the current favorites.

What is your favorite travel destination?

I am lucky to call both Portland, Oregon and Islamorada, Florida Keys my homes away from home and love to visit family whenever possible. My favorite and most unique travel destinations so far have been to New Zealand and Australia!