in the Mix Winter Issue 2021

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SPOTLIGHT ON Isabel O’Cathey Junior Account Manager

What are your responsibilities within IMI? My responsibilities within IMI are simply to make my clients’ lives easier while supporting their beverage marketing efforts! As a Junior Account Manager, I have the wonderfully unique opportunity to develop exciting beverage programming that is supported by exceptional supplier partnerships. A lot of hard work and a little bit of creativity and fun can make for a very meaningful responsibility at IMI Agency. What is a recent accomplishment you achieved in Building Better Beverage Business™ for an IMI client? 2

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in the Mix Magazine in the Mix Magazine

This year has brought with it the uphill and optimistic battle of creating opportunities in new spaces — from the recent launch of the InterContinental Hotel & Resort’s 75th anniversary cocktail(s), to proudly supporting the reopening of 50+ Delta Sky Club lounges amid a pandemic. 2021 in and of itself has had a lot of professional triumphs to Build Better Beverage Business. What do you like about your job with IMI? What I have always loved about my job with IMI is that it’s been the perfect culmination of all my career experiences brought to a fold in the one thing I love to do — build relationships and trust with


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