Allied Domecq Spirits National Account Team
An Interview with Donna Frederick A National Account Salesperson Legend
I am fortunate to be sitting with Donna Frederick, truly one of the sales stars in the national accounts onpremise channel and a longtime friend of IMI Agency and in the Mix magazine. As Donna retired at the end of 2020 after a successful and rewarding 45year career in beverage alcohol, I had to take a quick walk with her down memory lane. — Celeste Dinos
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in the Mix Magazine
Celeste Dinos: Tell us about your career journey. How did you get your start in the alcohol beverage industry? Donna Frederick: I always considered myself the luckiest person in this world. The opportunities I have had in this industry — I mean, no one could have ever predicted how crazy or wonderful this journey would have been. It has been amazing. I cannot tell you how thankful I am. For me, it began in the mid-seventies when I started bartending in Connecticut. After a while, I was looking to do something
