KETTERING HIGH STREET HERITAGE ACTION ZONE Programme Design
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Introduction Following the submission of our Expression of Interest earlier this year, we are pleased to present our Programme Design for the Kettering High Street Heritage Action Zone 2020-2024. This proposal presents a package of interventions based on priorities identified within existing strategies and from focused engagement with stakeholders and members of the public over the last six months. We would like to extend our thanks to our Historic England Lead Officer, Dr Dale Dishon, for her valuable support in developing our shared vision into this Programme Design.
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Contents Introduction ................................................................................................................ 1 Overview of Kettering Town Centre ........................................................................... 3 Overview of Kettering Town Centre HSHAZ proposal ................................................ 4 Planned works ............................................................................................................ 6 Funding Profile ........................................................................................................... 9 Scheme management .............................................................................................. 11 Scheme objectives and Logic Model ........................................................................ 13 Strategic links and policy alignment ......................................................................... 19 Community Engagement .......................................................................................... 22 Summary .................................................................................................................. 29
Appendices 1. Kettering Town Centre Analysis and Vacancy Report 2. Project Summary and Templates 3. Condition Survey 4. Anticipated Annual Funding Profile 5. HSHAZ Project Manager Job Description and Person Specification 6. Risk Assessment 7. Conservation and Economic Development Policies 8. Kettering Town Centre Survey 9. Current HSHAZ promotional and engagement material 10. Letters of Support
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Overview of Kettering Town Centre Kettering is a market town in North Northamptonshire which is rich in heritage and much of its town centre is located within a conservation area. The town grew in the 19th century from boot and shoe manufacturing for which Northamptonshire remains famous today. The town centre retains a considerable amount of its historic street scene, much of it inspired by J.A Gotch, Kettering’s renowned architect. Unfortunately, some of these buildings have fallen into disrepair. The town centre has suffered significant decline in retail over recent years with its primary retail role overtaken by Rushden Lakes, a 445,000 sqm out of town retail and leisure space to the east of Northamptonshire. As set out in our expression of interest, the challenges facing the town centre are set out below: • • • • • •
Fragmented ownership Loss of major retailers such as Marks and Spencer in recent years The number of large but inflexible retail spaces Linear nature impacts on consistent footfall throughout the town centre Erosion in character of historic High Street with poor quality shop frontage Poor public realm beyond award winning Market Place
Decline in the town centre is at a tipping point and action, focused on the key strengths, is needed now. The town centre’s greatest asset is its historical setting and cultural facilities. Kettering is the only historical primary town centre in North Northamptonshire, and this uniqueness offers an opportunity to define our future legacy and placement within the anticipated North Northamptonshire unitary area. These assets are the main source of civic pride, which differentiates the offer from competitor town centres. It is acknowledged that major retail is unlikely to return and that a vibrant future for the town centre must be based on a mix of community, leisure, cultural, residential and retail uses. Our proposed HSHAZ programme is focused on facilitating this transition, through cultural and heritage led regeneration.
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Overview of Kettering Town Centre HSHAZ proposal The HSHAZ programme has come at a crucial point for Kettering Town Centre. The challenges highlighted in the previous section ‘Overview of the Town Centre’ can be mitigated against, but intervention is required to achieve this. Kettering Borough Council, whilst committed custodians of the town centre, acknowledge our investment of money and resource alone is not enough to meet the scale of the challenge. We need to galvanise not only wider investment of funding but also of community commitment to evoke change. With investment from Historic England and the private sector we have the opportunity to leverage, deliver and act as a catalyst for transformational change, with community commitment and achieve a lasting legacy. A more detailed analysis of the proposed Kettering Town Centre HSHAZ area is set out in Appendix 1. A map of the proposed Kettering HSHAZ area which illustrates three priority ‘hotspots’ (green, yellow and red areas) for intervention during the programme is set out below. More detailed maps of the Kettering HSHAZ area and targeted ‘hotspots’ are provided within Appendix 1. The projects in this proposed scheme programme, are outlined in the Project Summary Table and individual Project Templates in Appendix 2. All the projects focus on interventions to overcome or minimise the identified challenges; from offering capital investment for specific improvements to historic buildings and street scene; through to enabling investment which focuses on education and community engagement to improve civic pride and encourage property owner Kettering HSHAZ map & priority accountability – giving a sense of pride of place and thereby securing the future of the historic buildings, whilst bringing more life into the town centre. As will be demonstrated, the projects closely align with existing strategies and policy frameworks. They also build on a number of existing proposals which require external funding to become financially feasible. Much of this programme scheme is based on building the bridge between what has been inviable previously to unlock exciting schemes and realise much needed transformational regeneration. 4|Page Commercially sensitive information has been removed from this document
As a Council we view our role as a custodian of the town centre, acting as a catalyst for change by developing a foundation for our community to flourish. Like many Councils, the availability of funding to deliver regeneration is a significant challenge, one that sees councils seeking developer contributions, which are generally scarce for town centre regeneration, as well as competing for external funding. Having said this, we have been successful in both securing funding and delivering significant regeneration initiatives. An example is the award winning Market Place, which involved public realm and a new Market Place building consisting of new restaurant units and high quality residential apartments. The regeneration of the Market Place was complemented by a modest but focused Shopfront improvement grant. The Council worked extensively with property owners in promoting and helping to bring forward restoration and improvements to heritage buildings in Kettering Town Centre, which has been previously recognised by Historic England. An example of this is the former Corn Exchange which is now the Kino Lounge, this involved improvements to the frontage and signage of this significant building, as well as, wider signage improvements to other poor frontages, which included Mystic Diners. The regeneration of the Market Place acted as catalyst which we have witnessed through the realisation of further private investment, such as, the Market Inn and Wildwood. This area is now a thriving hub for the eatery and night-time economy. Our key objective for the HSHAZ programme is to create a similar catalyst within the identified HSHAZ area, with a specific focus on the High Street, Market Street and top of Gold Street / Silver Street. In addition to HSHAZ, we have a project underway with Northamptonshire County Council, to regenerate the Gallery, Library and Museum (GLaM), the buildings fall within the HSHAZ boundary but are not eligible for investment through this programme, however we perceive this project as complementary in strengthening our objective of delivering cultural and heritage led transformational regeneration for Kettering. Initial feasibility work has been completed and we are now progressing with the detailed feasibility and surveys required for a planning application and listed building consent, in anticipation of securing future funding. In preparation for this, we will be seeking pre-planning application advice from Historic England in due course. In relation to town centre regeneration projects, we have, this year through secured S106, completed a ÂŁ350,000 regeneration of Meadow Road Park. This urban park, located close to the Meadow Road gateway entrance to the town centre, has been transformed into a green space for all ages, with new equipment and seating as well as event space. The public realm improvements this programme will deliver enables us to also reconnect this urban park with the High Street, which we believe will develop into a much used and recognised leisure and cultural asset for town centre residents and visitors.
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Planned works This section sets out the planned works to be delivered by the proposed HSHAZ programme, which contains a mix of physical regeneration and enabling activities. The planned works broadly align with those set out in our Expression of Interest, although the scale of some projects have been readjusted to reflect feedback from more detailed appraisals of work which we have undertaken, and discussions with our Lead Officer from Historic England. The planned interventions which make up our HSHAZ Programme are as follows: 1. Shopfront/frontage Improvement Grant Scheme This grant programme will provide match funding to encourage local businesses and landlords to improve their shopfronts / frontages. Given the number of units within the HSHAZ area (200) and the scale of poor-quality frontages, this grant scheme has been scaled-up from our initial Expression of Interest. This will allow a greater number of shopfronts and frontages to be improved, with a greater impact on the wider street scene. By improving a larger number of frontages it is anticipated to act as a catalyst for future inward investment, as well as initiating a ‘domino’ effect which will ripple within, and beyond, the HSHAZ boundary. Applications will align to the existing Shopfront Design Guidance, though this will be reviewed prior to the launch of the grant scheme to ensure it is applied within the context of the changing roles of town centres. 2. Residential / Alternative Conversion Grant Scheme This grant programme will facilitate conversion towards residential and alternative uses, including the conversions of vacant upper floors. This will initially focus on buildings which have planning permission, but which have not come forward due to viability constraints. 3. Historic Building Improvement Grant Scheme A grant scheme will be launched to support necessary structural improvements to key buildings within the HSHAZ area. Appendix 3 provides a conditions survey undertaken by our Planning team. It indicates that, in general, there are a modest number of buildings requiring structural repairs and, on this basis, the amount of funding requested for this grant programme has been scaled back from our initial Expression of Interest. Buildings identified as requiring support are set out in the project template. It is recognised more detailed analysis, including that of internals, will identify further structural work required. Guidelines, criteria and robust decision making for all three grant schemes will be developed. The HSHAZ Project Manager, which is covered in point 6. below, will be responsible for managing the delivery of all aspects of the Kettering HSHAZ programme from inception to completion, this will include; being responsible for promoting the schemes, taking applications through approval, and ensuring the work is carried out to appropriate standards. It is proposed that the HSHAZ Programme Board will be responsible for monitoring and evaluating the grants. More work to agree 6|Page Commercially sensitive information has been removed from this document
the grant award process will take place in the New Year. We will work with Historic England to ensure this process is robust and transparent. 4. Public Realm This scheme, delivered directly by Kettering Borough Council, will make substantial improvements to public realm leading from the award-winning Market Place along to the edge of McDonalds in the High Street, and down Meadow Road. This will substantially improve two gateways into the Town Centre which are currently unwelcoming, cluttered and discourage footfall. 5. Street Scene Complementary to the public realm work, improvements to the street scene are required along the northern end of the High Street and the length of Gold Street. This will involve the further removal of clutter along with new street furniture, planting, lighting, interpretation and signage. This will improve the street scene and encourage an increase in footfall and dwell time. Where appropriate, improvements will be made to the street scene throughout the HSHAZ area to bring about a greater sense of consistency and improved aesthetics. All public realm and street scene improvements will align to the existing Kettering Public Realm SPD. 6. High Street Heritage Action Zone Project Manager Recruitment will take place for a full-time Project Manager; this role will be responsible for the delivery of the Kettering High Street HAZ for the four year programme period. Key roles and responsibilities are set out in the project template in Appendix 2 and the Job Description and Personal Specification, which has been reviewed and agreed by the Councils Job Evaluation Panel is set out in Appendix 5. 7. Specialist Advice This advice will be drawn down by the HSHAZ Project Manager, and will ensure consistent conservation quality, and provision of specialist technical support for the individual schemes requesting grants. Additionally, and where needed, it will provide technical expertise towards policy framework revisions. This will complement the skillset of the Project Manager and will be accessed as required on a project-by-project basis. 8. Specialist Advice – Historic England Through our work with Historic England we have identified opportunities to utilise Historic England’s research and listing advisory time specifically for key buildings; • • •
HE Listing Team to provide updated/expanded list descriptions for two Grade II listed buildings within the HSHAZ; HE Research Team to carry out investigation into the history and significance to assist with the Listing updates; HE Research Team also to assist with production of a digital version of the Town Centre trail. 9. Community Engagement, Education and Promotion
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To be delivered in the run up to and during the HSHAZ programme period, this strand will consist of a package of events, promotional media, awareness raising, education and development of a statistical representative community think tank. A breakdown is provided in the project template within Appendix 2 and further detailed information can be found within the Community Engagement section on page 22 of this document. 10. Revised Policy Framework A modest but integral part of the programme, this element will see the review and revision of existing supplementary planning documents to ensure they facilitate improvements during the programme and a lasting guidance for investment to come. This will include shopfront guidance as well as supporting individual development briefs for key buildings.
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Funding Profile The overall funding profile for the HSHAZ scheme is set out below. A more detailed funding profile, broken down by annual anticipated spend is provided in Appendix 4. Project
Public Realm Street Scene Shopfront Improvement Grants Residential Conversion Grants Building Improvement Grants HSHAZ Project Manager Education, Engagement & Promotion Specialist Consultancy Policy Docs.
HE Funding
LA Funding
Sub total
530,000
1,454,000
1,984,000
100,000
100,000
200,000
300,000
300,000
600,000
250,000
250,000
500,000
100,000
100,000
200,000
100,000
100,000
200,000
50,000
50,000
100,000
40,000
40,000
80,000
10,000
10,000
20,000
1,480,000 2,404,000
3,884,000
Private Match Combined (anticipated) total 180,000 250,000 40,000 470,000
1,984,000 200,000 780,000 750,000 240,000 200,000 100,000 80,000 20,000 4,354,000
The Anticipated Annual Funding Profile (Appendix 4) has been based on the majority of scheme grants being awarded in years 2 and 3, this is to allow time in year 1 of the programme for promotion to take place and schemes to be developed and to set up appropriate systems to manage and access the grants. Public realm and street scene improvements are scheduled to commence in year 1, as this is within the control of the Council and can be delivered within satisfactory procurement and installation timeframes due to existing public realm guidance. It is also important in demonstrating progress, to enthuse members of the public, potential grant applicants and as a catalyst for additional investment, giving the programme momentum. The funding profile is based on a 50/50 spilt between Kettering Borough Council and Historic England, with the exception of public realm in which the Council will be contributing a greater investment to ensure the maximum level of impact is delivered, 9|Page Commercially sensitive information has been removed from this document
and take the opportunity to bring forward works to the associated Meadow Road gateway, which falls out of the HSHAZ area. Additional funding will be leveraged from the private sector in the form of match funding for the grant schemes to an anticipated amount of £470,000. The level of match funding has been assessed against the likely commercial return which could be generated by the applicant for completing associated work. For example, structural repairs will be subject to lower match funding requirements, as opposed to residential conversion where the short to medium term financial benefit to the applicant can be evidenced. At the time of this submission; the proposed Kettering HSHAZ Programme, the funding profile and the financial commitment, has been endorsed by the Council’s Executive Committee (on Wednesday 4th December 2019). The final budget proposal for the HSHAZ programme will be submitted to our Full Council on 13th January 2020, which will conclude our internal governance process.
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Scheme management The management of the programme can be broken into key interlinked features which are outlined below. A risk assessment and mitigation against scheme risks identified is provided in Appendix 6. HSHAZ Project Manager A new full time HSHAZ Project Manager will be recruited for the four year programme period. Currently the local authorities within Northamptonshire are subject to a local government reform, and it is anticipated that as of April 2021 Kettering Borough Council, along with the other Northamptonshire local authorities, will cease to exist and will be replaced with a North Northamptonshire unitary authority. The Kettering HSHAZ programme and related roles and activities, along with all other ongoing commitments, will be absorbed within the new sovereign council from vesting day. We anticipate a related statement of commitment to be included within the terms and conditions and Memorandum of Understanding which will be agreed between the Council and Historic England. This role will manage and lead the Kettering HSHAZ programme and will draw upon additional retained consultancy including; specialist architectural resource to inform and support schemes. They will be the main interface with Historic England, be responsible for the annual reviews and final review, measure use of public funding against the Public Value Framework, as well as, other responsibilities set out in the programme delivery guidance. They will be supported internally by a multidisciplined team consisting of: • • • • •
Economic Development Legal Procurement Finance Cultural Services
The post will be lined managed by the Head of Development Services and administrative support will be provided within that team. More detail is set out in the project template in Appendix 2. A job description and person specification are attached as Appendix 5. This post is currently going through the appropriate HR procedures with a view to advertising the role in January 2020. As this post is crucial to the delivery of the programme, our Historic England Lead Officer will be on the shortlisting and interview panel. The risk assessment outlines the mitigations in place if we are unable to recruit successfully. Kettering HSHAZ Programme Board It is our suggestion that the board will consist of officers and elected members from the council and representatives from the Cultural Consortium, Community Expert Group and Historic England. The board will be responsible for monitoring and evaluating relevant HSHAZ grant schemes and ensuring continuity between the HSHAZ capital schemes and future cultural programme. 11 | P a g e Commercially sensitive information has been removed from this document
The Programme Board will be led by the Project Manager. The following programme governance is proposed: • • • • • • • • • • • •
Portfolio Holder for Regeneration Portfolio Holder for Community, Leisure & Youth Member of the Opposition Party Lead officer from Historic England KBC Senior Management Team Sponsor KBC Head of Development Services KBC Head of Commercial & Economic Development KBC Group Accountant KBC Economic Development and Regeneration Manager KBC Legal representative Representative of the Cultural Consortium Representative identified from the Community Engagement activities
It is important that the elected members on the board have an understanding of the strategic alignment of the activities in the programme. We will be liaising with Members and requesting formalised appointments for the board in January 2020. Community Engagement Our framework for the community engagement plan is based on a desire to build ongoing meaningful place-based engagement based on a regenerative approach; Engagement, Participation, Partnership and Leadership, via a variety of activities including; stakeholder workshops, information & consultation events, community portal, community champions, engagement with key groups and robust statistically based community representation. The plan will be developed early 2020 in readiness for the commencement of the programme. As part of our community engagement and in preparation for the submission of the programme design, we have commenced extensive public and stakeholder engagement. More detailed information on the existing and future engagement is provided within the Community Engagement section on page 22 of this document and within Appendix 9. Cultural Programme Kettering Borough Council will play a partnership role within the future cultural programme to influence, support and ensure there is synergy with the HSHAZ programme. However, it is recognised that whilst the HSHAZ programme very much focuses on the physical improvements to our historic town centre, the cultural programme is to be seen as a grass root enabler for cultural activity and experience within, and beyond the HSHAZ boundary. We would suggest a representative from the following groups is included within the Cultural consortia; Kettering Civic Society Kettering Arts Centre Picture the Difference
Friends of Art Gallery & Museum Churches (Fullers, Tollers, St Peter’s, St Edwards) Kett Fest
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Kettering Borough Council (Cultural Kettering Futures Partnership Services) Community Health & Wellbeing Northamptonshire Heritage Forum Tresham College Secondary & Primary School rep Friends of Kettering Library
Scheme objectives and Logic Model The vision for Kettering Town Centre, as set out in our Town Centre Delivery Plan; is for it to be a vibrant place at the heart of the community that is characterful, distinctive and fun. Our overarching objective for the Kettering HSHAZ Programme is to realise this vision through the interventions set out in the scheme programme and future delivery of a local cultural programme. The next section Strategic Links and Policy Alignment on page 19 provides more detail regarding how the HSHAZ programme will align with existing policies. In order to better articulate the scheme objectives a logic model has been produced and is included overleaf. This demonstrates the relationship between the key scheme objectives, the activities, the resources available and the expected outcomes.
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Heritage Action Zone: Kettering Town Centre Logic Model Rationale: The impact of nationally declining retail has had a severe impact on Kettering Town Centre. Evidence of decline includes high vacancies including larger units in prominent locations. Footfall is declining year on year and the town centre street scene is increasingly blighted by inferior signage and degrading heritage assets and public realm. These factors contribute to a poor-quality experience for its users. The HSHAZ programme offers an opportunity to build on the quality regeneration of the Market Place and invigorate the high street to the benefit of its users whilst at the same time restoring heritage asset significance. Public money assistance is required to deliver upon the aspirations of the Council as there is little appetite for market investment in public areas. The necessary funds available for the Council to intervene in comprehensive way are subject to developer contributions which shall not be in place for many years. Failure to act would see further decline within the high street if the present situation continues without intervention. The HSHAZ programme will enable high street improvements to be delivered in a way that will have instant and long-lasting benefits to the town centre and provide quality sense of place. The physical improvements will lead to a restored sense of civic pride. Integral to the HSHAZ will be a strong cultural engagement programme which links to the emerging Cultural programme completing the three complementary strands of the scheme programme. Please note that some activities support more than one of the aims and objectives and therefore they are not apportioned as set out in the financial profile. Please also refer to the annual funding profile in Appendix 4. Aims & Objectives Reveal the architectural significance of key historic buildings
Inputs & Resources
Activities (projects)
Outputs
Outcomes Short Term
Outcomes Intermediate
Investment from Historic Building Historic buildings Prevent the fabric of Increased dwell KBC - £400,000 Grant restored identified buildings time in the Town from deteriorating Centre HE - £400,00 Shopfront and further and ensure frontages General their key features are Private sector – improvement to preserved anticipated match street scene £220,000 Key historic buildings contain
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Outcomes Long Term Historic and cultural significance of Kettering Town Centre is recognised beyond Northamptonshire
Staff, HAZ Programme Board, Business Owners
vibrant uses and are safeguarded
Raise the quality Investment from Public Realm and Improved public Improvement to the of the KBC - £1,554,000 Street Scene realm and feel of the Town conservation area entrances to 2 Centre and generate HE- £630,000 through improved gateways into the enthusiasm for the public realm and Town Centre. remaining HSHAZ street scene Improved street programme. scene throughout the HSHAZ area. Increase occupation of vacant units
Investment from Shopfront and Shopfronts and KBC - £300,000 Frontages Grant frontages improved and HE - £300,000 restored Private sector – anticipated match £180,000
Catalyst for further investment
Reduce and Facilitates reverse the completion of decline in footfall public realm throughout the Town Centre
Improved shopfront Restored civic and frontages pride and improved sense of well being
Staff, HAZ Programme Board, Business Owners
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Growth in civic pride and dwell time
Catalyst for further investment
The Town centre successfully transitions into a new role based on a hub for the community safeguarding its future for generations to come
Facilitate more Investment from Residential Housing new homes in the KBC - £250,000 Conversion Grant proposals unlocked and Town Centre HE - £250,00 new homes created in line Private sector – with Area Action anticipated match Plan targets £250,000
More people living in the town centre & future of converted buildings safeguarded
Staff, HAZ Programme Board, Property Owners Create a lasting legacy through education, revised policy framework, restored civic pride, wellbeing and as a catalyst for further investment
Investment from HSHAZ Project KBC - £200,000 Manager HE - £200,000 Volunteers Staff
Specialist advice and support to landlords and Specialist Advice business owners Policy Framework delivered Promotion, education and engagement
Increased town New residents centre living adds loving where they vibrancy, live, creating a supports eateries more vibrant and and night-time cohesive economy community. Increase in civic pride and improved quality of life.
Business owners Downward trend committed to of vacancy rates protection of their halted buildings & Heritage is responsibilities to the protected wider conservation Up to date policy area Civic pride& framework in sense of place Policy framework wellbeing is facilitates a Successful improved successful transition alignment to for the Town Centre Cultural which enhances its programme historical features achieved Increased historical awareness embedded
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Civic pride is restored Residents champion the Town Centre to attract more visitors Kettering’s historical assets become renowned and a tourism offer is secured
Education activities delivered Active community Investment by engagement in KBC – £50,000 the HSHAZ HE – £50,000 programme Volunteers Staff Community think tank participants
Promotion, education and engagement
Community think Community involved Civic pride & Civic pride is tank delivered in the shaping of the sense of well restored programme and its being is improved Successful Residents legacy Activities champion the alignment to Cultural Promotional material continue post Town Centre to successfully HAZ funding attract more programme achieved engages businesses visitors Increased and residents historical Community awareness events & activities embedded delivered
Assumptions: The historic and cultural assets of External Factors: External and internal risks and their mitigations will be Kettering Town Centre are its greatest strength. This is covered in more detail in the risk assessment. To summarise, assuming a view shared by a recent survey of town centre users continued central government support for the HSHAZ programme, KBC who considered these assets as the greatest attraction remain committed and this is will be verified as the programme goes through and opportunity for the future of the town centre. The our committee process during December and January. This commitment will proposed HSHAZ programme therefore focuses on continue with the new Unitary as set out in the Risk Assessment. Low take priorities which are shared by all. As part of a recent up by business owners is another external risk factor as we face an uncertain Task and Finish Group looking into the Town Centre time economically. we worked with landlords and businesses to also ascertain their priorities. It was clear from that exercise 17 | P a g e Commercially sensitive information has been removed from this document
that there was demand for grant funding to enable improvements to shopfronts and buildings. We have also awarded planning applications for residential conversions which have not come forward due to viability. The residential conversion grant will help bridge the gap. These are all set out in more detail in the project templates. Fundamental to the programme is to ensure a lasting legacy and to monitor and evaluate progress.
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Strategic links and policy alignment The HSHAZ programme complements a number of policy documents for Kettering as set out for reference in Appendix 7. These demonstrate how the proposed programme clearly aligns with existing policies, majority of which are from a planning and conservation perspective. From a wider perspective below are further strategic links: Community and well-being The health of the Town Centre is also about social well-being and it is here we see one of the greatest anticipated legacies of the HSHAZ programme. The Kettering Partnership consists of a range of stakeholders who work to improve quality of life. Their community plan references the regeneration of Kettering Town Centre including the need for improved public realm and the importance of preserving buildings for future generations. Transport Kettering Borough Council chair the Kettering Transport Group which is delivering a number of road, pedestrian and cycle improvement schemes around and into the Town Centre. The street sign, public realm and improved wayfinding proposed will align and complement this work, as well as the Kettering Town Centre Transport Strategy. Sustainability The legacy of the HSHAZ programme is fundamental. There are a number of outputs which together secure this legacy. These include: •
• •
Education of property owners – supporting owners regarding their responsibilities as owners of historic buildings. This will be delivered by the HSHAZ Project Manager Clear criteria within all grant schemes to ensure recipients are required to maintain any works supported Catalyst for further investment - we recognise from our earlier modest shopfront scheme that, given the large number of units in the Town Centre, we must support a larger number of shopfront renovations in order to create a substantial impact on the street scene. A more modest scheme would enable us to tackle a few key buildings but not create the ‘snowball effect’ required to inspire other units, such as those outside the conservation area, to invest in their buildings
Access and interpretation We will increase access and information about our heritage through the refresh of signage and interpretation boards in the first instance. Our community engagement programme will deliver a range of initiatives to increase awareness of our heritage over the four years. This will include the town centre trail as well as a digital E-heritage resource. Our community engagement will link closely to the emerging Cultural Programme. Through physical improvements we aim to expose and enhance historic features for the public to enjoy, as well as bringing buildings back into use or to increase use, through restoration and conversion to new uses. Additionally, through 19 | P a g e Commercially sensitive information has been removed from this document
improvements to the public realm which is currently uneven and makes access difficult, we will be making this section of the Town Centre more accessible to those with mobility issues. Links to national HSHAZ programme investment objectives The proposed Kettering Town Centre Heritage Action Zone aligns with all seven investment objectives of the national HSHAZ programme. Whilst the information above demonstrates these links, the table below provides a summary of this alignment. Investment Objective To revitalise historic streets by investing in the repair and restoration of vacant or under-utilised heritage assets and public realm assets Address changing consumer demands by using the local historic character and distinctiveness to differentiate the high street from competitors and provide unique and memorable experiences
To add economic value over the long term by creating and facilitating new employment and training opportunities which can be taken up by local people
To invest in clusters of historic buildings and the associated public realm and stimulate new private investments in mixed commercial, leisure, residential and community uses
To work with local communities to develop a greater understanding and appreciation of the heritage on their high street
Kettering High Street HSHAZ links Direct alignment through grant schemes set out in planned works Building on support for the heritage and cultural assets from recent public survey. Community engagement and cultural programme will focus on experience and recognition of historical surroundings to restore civic pride and differentiate from contrasting offer of competitors. Physical improvements will also enhance local character and historic features Investment in buildings will support more varied use, safeguarding existing employment and creating new jobs. Learning opportunities will also be available for local people through community engagement and cultural programme Direct alignment through grant schemes set out in planned works. Shopfront grants in particular will focus on clusters of buildings to stimulate further investment by owners of surrounding buildings. New public realm and street scene improvements are also proposed. As a package of physical improvements, the objective is to bring new residential into the Town Centre along with new mixed uses in currently redundant or under used buildings. One legacy of the programme is to act as a catalyst for further investment both during the programme and beyond Will be delivered through community engagement and Cultural Programme. Currently trialling increased awareness through Heritage trail and explore
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To work with local businesses and communities to ensure that local needs, knowledge, insight and narratives drive the local investment programme To create public value through effective use of public resources and through influencing existing or planned regeneration initiatives to maximise their wider socio-economic benefits
opportunities around utilising digital engagement tools to bridge the gap between the past and present – leaving a lasting legacy for future generations. In additional to community engagement, Kettering Borough Council have and will continue to engage with local businesses, property owners and through representatives such as the Kettering Town Centre Partnership The investment by Historic England will lever in £2,404,000 investment from Kettering Borough Council and an anticipated further £470,000 from the private sector. The planned works align with planned regeneration initiatives and utilise reserves allocated for this purpose along with secured developer contributions.
Kettering Borough Council are working with other funders in relation to the complementary Gallery, Library and Museum (GLaM) project. This has included meetings with the National Lottery Heritage Fund last year. More recently, during this summer, we had a meeting with the Arts Council during which wider strategic projects were discussed including the Kettering HSHAZ. Following the announcement that Kettering HSHAZ had been successful in progressing through to the Programme Design stage, we updated those who provided letters of support which included property owners and local businesses. As part of this update we have continued to encourage their comments and views on priorities for the HSHAZ. More detail on this and the community engagement activities can be found on page 22 and within appendix 9. Private sector interest is still evident, and our planning team have ongoing engagement with property owners where planning permissions are in place. Planning will escalate these discussions, including with owners of key buildings, when we have confirmation from Historic England. We also attended a meeting of the Kettering Town Centre Partnership to update on the proposed HSHAZ so this information is further relayed to local businesses and interest is increasingly fostered.
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Community Engagement As a town of heritage and cultural assets we are fortunate to have a range of stakeholders such as the Friends of the Art Gallery and Museum, Civic Society and representative of the three town centre churches all of whom supported the expression of interest. We will continue to draw on their wealth of knowledge. It is, however, vitally important that we involve a much wider audience, including those who have not been involved before. We have already made progress with engagement. Over the course of this summer we ran a public survey seeking views about Kettering Town Centre and asking members of the public to identify their priorities. A copy of the survey is provided in Appendix 8 and we received almost 700 responses. The top assets and opportunities identified for the future vitality of the Town Centre was its historic surroundings and cultural facilities. Leading up to the development of the Kettering Programme Design we have engaged with a wide variety of local key stakeholders, this included those who provided letters of support for the expression of interest, as well as other identified groups. Copies of all letters of support are provided in Appendix 10. This engagement (combination of letters, meetings and telephone discussions) focused on providing them with an update on progress and asked them to provide their views on which areas of the HSHAZ they believe needed greatest investment, as well as their wider ideas and opinions of the progression of the programme design. Key Stakeholders Engaged; Ellandi Brightkidz
Kettering Civic Society Friends of Kettering Library
North Northamptonshire Joint Planning Kettering Old Delivery Unit Foundation
Grammar
Berrys
Fuller Baptist Church
Kettering Business Network
Northamptonshire Surprise
School
Friends of Kettering Art Gallery and Museum Northamptonshire Heritage Forum
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St Peter and St Paul Church
Kettering Town Centre Partnership
Federation of Small Businesses
Toller United Reformed Church
Kettering Town Partnership
Centre
Youth
During December we held two community roadshows, linking with existing Town Centre Christmas events, to further engage with the community. During these roadshows we asked people about their feelings on the Town Centre, their favourite buildings, their ideas to improve the look, feel and experience. We also asked their views on how they would like to be engaged and these comments will be fed into the development of the Community Engagement Plan. Over the course of the two roadshows we engaged with over 100 members of the public and collected over 60 survey responses To start raising awareness of the Heritage Action Zone we launched a new web page www.kettering.gov.uk/HAZwhich includes an online survey, to date we have received over 300 responses. The responses from the survey demonstrate a clear alignment between the projects in the HSHAZ and the priorities identified by the community We have been targeting promotion across our social media platforms; Enterprise Kettering (Business audience), This is Kettering (visitor, events and resident focus) and Kettering BC (council news/ updates focus). We have also trialled a heritage trail ‘Historic High Street Hero’ aimed at young people and their parents to encourage them to think about the buildings in the town centre, 23 | P a g e Commercially sensitive information has been removed from this document
their historic features and more generally about the history of the town centre. This was trialled and enjoyed by a group of primary school pupils and their teachers from a local school, St Mary’s Primary, and feedback will be used to make necessary improvements. The children each received a special Historic Hero badge as thanks for their involvement. A further trial with a local training provider, KTS, will take place in the New Year to engage with young adults.
Copies of the promotional material, draft trail and examples of the events and social media posts are attached in Appendix 9. Future Community Engagement Moving forward, we will take a multi-layered approach to community engagement that will both ensure participation and the development of an informative knowledge base that will help inform decision-making. This approach is set out in the diagram below:
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We will build on the engagement work carried out so far. We will hold a series of information and consultation events utilising all available facilities including one of the empty town centre shops. These events will focus on themes arising from the survey, recent stakeholder and community feedback and the proposed improvement schemes to ensure these meet current local priorities. This too can help to shape and inform the focus of the local Cultural Programme. We will also work directly with local schools, community groups and churches so we gather the views of as many representatives of those using (and not using) the Town Centre as possible. Whilst Kettering Borough Council has a good relationship with local community groups it is important to us that we capture the views of members of the public and other audiences who do not normally engage. As part of the ongoing survey work, we will be asking respondents to propose the best mechanism for ongoing feedback which will be used to develop a robust Town Centre Engagement Strategy which will be used in preparation of the programme and engagement plan throughout its delivery. In order to ensure maximum engagement with a wide and as representative audience as possible, we are aiming to set up a Heritage and Culture Community Think Tank that is statistically representative of the local community. This would be engaged with using contemporary research techniques. We will look at the feasibility of attaining external expertise to assist us in this area. Our thinking is that this Think Tank will form part of a knowledge-base that will evolve. The Think Tank could, with some adjustment of representation and focus, also later broaden its remit to be used by any future Cultural Consortium to help inform their work, thus adding longevity and continuity to the approach. Its primary focus will however be focussed on the Town Centre Heritage Action Zone. We intend to include a forward strategy as part of the initiative’s legacy. We anticipate utilising powerful tools and will bring in external expertise to help us deliver this effectively. In addition to further developing and delivering an engagement strategy we will hold specific ‘Your heritage your future historic high street’ workshops as well as using more creative and engaging opportunities such as theatre and public art to involve members of the public. We will be very keen to embrace any archaeological opportunities relating to any public realm works planned. The opportunities to engage with the community before, during and after any works will be fully embraced. It is also important that we develop our use of social media as a platform with the local community given this is already actively used by the community currently. Finally, we intend to complement our own engagement with expertise and commission external support, perhaps working with a University, to ensure community involvement continues effectively throughout the programme.
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Community Engagement Plan Our Objectives; 1. Focus on ‘Place’ as an anchor for local community identity We will ensure effective place-based community engagement: a. Ensure local community is both the primary beneficiary and co-deliverer of local development b. Put the local community at the centre of activity, caring for and utilising the character and stories of their local high street c. Ensure a perpetual, regenerative approach is adopted to building involvement and support for the local community based on the following model: Taking a regenerative approach to building place-based engagement
2. Focus on balanced, regenerative approach to developing the Community through Engagement, Participation, Partnership and strong Leadership. We will ensure that a perpetually developing approach to building capacity in the community is adopted to make them more resilient, strategic and expert in themselves. In order to do this, we will: 26 | P a g e Commercially sensitive information has been removed from this document
a. Ensure the application of strong engagement and participatory practices with local communities to support the effective delivery of the project. b. Develop capacity within community organisations to make them more resilient, strategic and expert in themselves. We have mapped out some of the planned engagement activity in relation to the regenerative approach-principles, shown below. Over the next three months we will work these up into a detailed, resourced and timed constrained plan that will be drive and support the delivery of the project and ensure that engagement remains focussed on the local place and develops over time. This balanced approach is illustrated by the diagram below:
Development of future engagement plan A detailed plan showing engagement activity, timescales and allocated resources will be put together in the following months. The plan will build on the format below in order to ensure that a balanced, sustainable approach is developed. Type of involvement Engagement
Activity 1. Effective and tactful community outreach 2. Community promotion, consultation and base-line evaluation events i.e. the ‘Your heritage your future high street’
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3. 4. Participation
Partnership
Leadership
1. 2. 3. 4. 5. 6. 1. 2. 3. 4. 1. 2. 3. 4. 5.
workshops, town centre consultation shop, Town Centre Conference and additional follow-up on-street surveys Heritage and Culture Think Tank Local Heritage Awards – led by the community, judged by the community Community Portal Microsite – content driven by the community Archaeological-street initiative Community Art Project Expert members of the Heritage and Cultural Think Tank Community capacity building advice and training programme Lunchtime and evening talks on ‘expert’ areas Community champions and mentors Community partnership promotion and recruitment Specialist training in key areas Partnership with local schools and colleges Community leaders and place-shapers Community self-management Community-led legacy partnership development Review of recommendations of community evaluation Community development appraisal and forward planning
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Summary This Programme Design and supporting information has demonstrated the challenges Kettering Town Centre currently faces, alongside the opportunities from its heritage and cultural assets. It is these assets which make Kettering unique, both to the communities of North Northamptonshire and beyond. The projects within this programme build on existing visions and proposals from the public and private sector, to deliver transformational heritage and cultural led regeneration. We have the opportunity to regenerate our Town Centre for our residents but to also strive to develop our tourism offer, bringing much needed visitors and investment into the area. We look forward to the next four years working in partnership with Historic England to revive Kettering’s Historic Town Centre and lay the foundations for a lasting legacy, securing a more vibrant and sustainable future for generations to come.
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Appendix 1
ABSTRACT
KETTERING HIGH STREETS HERITAGE ACTION ZONES PROGRAMME Photographic Evidences that documents and illustrates the nature and scale of some of the problems facing Kettering Town High Street
Poor public realm & links between open spaces, barriers to pedestrian movement, unsympathetic shopfronts, degrading heritage assets, low footfall levels (appendix 1) and vacancy are challenges that meet Kettering Town High Street
1.
1-9 (cons) Piccadilly Buildings, Sheep Street An attractive range of last century commercial buildings fronting a recently improved tree-lined public realm area with parking. Upper leaded lights and mouldings of the shop fronts (architects Gotch and Saunders) Opportunity to improve signage to units 1 and 2 but generally holds good examples of traditional shopfront
2.
George (Naseby Hotel) corner of Sheep Street/George Street Vacant since early-2016 – damaging impact on the vitality and vibrancy of the locality Planning Permission granted under KET/2018/0027 for ‘Partial demolition and redevelopment of the site to provide 29 no. residential units and A3 restaurant’
(Taken from Planning Statement: KET/2018/0027)
Development stalled due to viability Issues. Opportunity to unlock granted re-development
through funding and thereby secure optimal viable use.
3.
Corner of Market Place/ George Steet Poor bin storage arrangements for commercial uses harm the areas visual amenity Alternative arrangements to be explored with operators
4.
Public Library, Sheep Street Grade II Listed Invasive plant species Northamptonshire County Council owned building – its removal to be taken up by KBC with owners separate to HAZ
5.
16-11a (cons) Market Place Dating from the 1920s-30s – range of commercial buildings of varying threestorey heights. Enclosing the eastern edge of the Market Place which has seem Public Realm improvement. Opportunity to continue traditional shopfront on ‘Lets Rent’ and ‘Staykleen’ improvements and repair/replace upper floor
windows and architectural detailing particularly above 11a Market Place ‘Brian Eccles – Hearing Centre’. Also, cobbling under archway.
6.
The Royal Hotel, Market Place Grade II Listed 1878. Jacobean style. Formerly The White Hart Hotel, where Queen Victoria stayed 1844. Red brick, stone dressings, Dutch gabled Welsh slated roof behind cornice and parapet. 3 storeys, rusticated quoins. Semicircular bow window left of centre. Porch on right with Ionic pilasters. Stable and carriage court and service buildings remain to the rear (complete with steel frame roof canopy and floor cobbles)
Under new ownership and has been undergoing a period of steady investment including the carrying out of unlawful work to windows – the unlawful work cannot be dealt with through HAZ. Opportunity - still original windows in place with the opportunity to repair those together with sensitive treatment of architectural detailing, removal of frontage clutter and invasive plants. This building is a key component within the Conservation Area in a dominant location that given its current poor appearance has a negative influence within the area.
7.
2 Market Street
Poor signage of a temporary nature in a prominent corner location with the CA and within setting of LB’s 1900 (approx.) rebuild.
8.
19-29 Market Street Consists of a coordinated complete rebuilding of the Sun Hotel and adjoining Jacobean style shops to the south side of Market Street of the 1870s-1880s. Includes 19 & 21 and 22 & 23 Market Street – Grade II Listed: Interesting design in variation of Jacobean style by J A Gotch. (1894). Red brick, tiled roof with 5 gables interspersed with polygonal chimneystacks corbelled at 1st floor window level. 3 storeys, mullioned and transomed 2 light casement windows to upper floors. Similar ground floor windows, 2 with arched lights. 1st floor band and sill band. Cornice mouldings over lintels. Moulded eaves band. Has an important place in the Conservation enclosing a
public realm improvement street to the south linking Market Place with Horsemarket Enjoys a relatively vibrant night-time activity however during shopping hours is quiet and rather forlorn owing to significant level of ground floor and upper level vacancy. In addition, some of the shopfronts have not been handled sensitively and there is facia plant growth and clutter that detracts from the otherwise pleasing character of the streetscape. The opportunity is there through HAZ to promote occupation – particularly to the ground floor and to improve on the appearance of the range of Listed Buildings within the CA and in still a sense of place that feeds off the existing improvements evident in the immediate locality.
9.
11-14 Market Street Further examples on inappropriate CA signage such as the ‘temporary’ boards above ground floor and such as at the takeaway to the far right of the photograph
10.
15-17 High Street, Kettering Particularly attractive ornate building with rusticated stone pilasters and decorative cornice and festoons Negative impacts caused to its significance through inappropriate signage, vacancy to the upper floor and erosion of architectural features through poor maintenance and facia clutter
11.
12-14 High Street Interesting chequeboard papapet and moulded arched window heads. Vacant and large inappropriate facia. ‘Market Harborough’ Building Society signage is also not traditional and is an opportunity for improvement
12.
19 High Street (recently Gala Bingo) former Regal Cinema The splendid Art Deco Cinema frontage (how splendid this would look with its original flagpoles reinstated and with uplighting to the concave roof feature) Currently vacant and has been subject to wellpublicised criminal usage of late. Has a very large internal space and could lend itself to many other entertainment/ recreational uses. Its re-opening would reappoint its position as a focus for High Street foot fall and have an invigorating impact to this part of the Town.
13.
Corner of High/Market Street
The Public Realm Improvements and Council lead initiative associated with the re-development of ‘Market Place Buildings’ enclosing the south side of Market Place has had a regenerative impact to surrounding commercial units.
(Market Place – High Quality Public Realm)
However, the Public Realm Improvements halt abruptly at the High Street and from there-on the street is characterised by poor uneven surfacing, street clutter and a distinct sense that the High Street is been forgotten. This together with a poor lack of connectively to link the north end of the High Streeet (Newlands Shopping Centre) and Market Place contributes to poor foot fall returns and High Street vacancy. Please see Appendix 1 for footfall figures. Clutter has been added to in the last few weeks through provision of the circular seating. HAZ gives the opportunity to repair High Street linkages, thereby increasing footfall and returning High Street vibrancy and in-still sense of Place.
(Public Realm Improvments abrupty half at the ‘No Entry’ street signs)
#
14.
22-32 (Even) and 37 High Street Further examples of poor signage to buildings of architectural merit within the CA on the High Street’s Meadow Road approach
15.
Meadow Road/ High Street Poor quality public environment with little positive interaction with buildings along a key pedestrian approach to the High Street from the recently improved Meadow Road Play Area and Open Space Only western half of High Street within the HAZ (CA) so any public realm improvements will need to link in with other projects. Opportunity for seats of streets
16.
41-49 High Street (‘Savers’ and former ‘M&S)
Poor signage and vacancy have negative impact particularly vacancy in such a prominent and central location. However, falls outside HAZ (CA) and therefore for the Council to encourage occupation through other projects
17.
51-55 High Street (‘B&M’) Wide Street frontage in a central High Street location with corner returns on secondary approaches from Wadcroft Car park. Upper floors have a pleasant character but are let down by the expansive and poorly designed signage and shopfront that have no redeeming qualities. Ideal opportunity for shopfront improvements.
18.
Corner of Dryland Street and High Street A rather galling raised platform area created between ‘Costa’ and ‘Bewitched’ that appears to be little used and acts as a barrier to easy movement from the High Street Dryland Street approach Removal would be relatively simple and would open up this small area and give an opportunity for a small focal piece
19.
34-36 High Street (Also see above photo) Prominent three storey property with commercial ground floor and residential above from the 1920-30s with ornate detailing and characterful timber windows that contribute to CA. Some of the windows are showing signs of distress and in need of repair. Opportunity here.
20.
38-46 (Even) High Street Three-storey early 1900’s building including corner former public house property with an interesting design in variation of Jacobean style probably by Kettering architect J A Gotch. The property is red-brick under a tiled-roof with stone moulded mullioned and transomed windows to upper floors. Similar ground floor windows to Huxloe Place return in moulded stone with arched window setts and ground floor bay. There are moulded bands
and a moulded rearing stallion to the High Street upper elevation. Similar to Market Street Listed Buildings The upper floors of the building are vacant and do not appear to have been used for some considerable time with significant pigeon ingress seen through internal inspection. The ground floor front elevations have a modern shopfront with a recessed entrance and has been vacant since January 2019. Upper floor to vacant 38 has permission for residential granted recently under KET/2019/0303. Opportunity for shop front improvements, facia clutter removal and opening up windows on Huxloe return and possible assistance to residential. Street clutter can also be seen and notably the very high unfinished aluminium street-light which is throughout the High Street HAZ are unwelcome recent additions.
21.
49-58 High Street
Interesting row of varied Victorian commercial units with poor signage, including A-boards on the street. ‘Santander’ building (60-64 High Street) to the far left of the building has recently refurbished its shopfront to a decent level and is there for reference. Opportunity to create a consistent approach to shopfront in a prominent location on the curve to the Bakehouse Hill triangular public realm area. The original kerb stones are still in place following the areas pedestrianisation.
22.
Intersection of High/Lower/Gold Street (ref: Bakehouse Hill Key public space within the Town Centre is a rather bland and uninteresting space with a poor on street seating arrangement and broken clock. The space accommodates a weekly market which continues along High Street along with frequent use by a ‘Doughnut’ and ‘Burger’ trailer and charity gazebos, which impede pedestrians and block access to shops.
There is conflict between pedestrians and vehicles and as a result, the space is not conducive to relaxed wandering and sitting. Bakehouse Hill; creates a public urban space that punctuates the top of the main High Street acting as a counterbalance to the Market Place at the lower end of the High Street. The space has the opportunity to support the retail function of the town centre, to enhance the shopping experience that Kettering offers and deliver an exemplar quality public realm such as that seen the opposite end of the High Street at Market Place. Its re-development has been explored in previous documents such as in the ‘Kettering Public Realm Strategy 2011’. See below an illustrative Plan for the area, taken from that document:
Only part of the Bakehouse Hill area is within the HAZ
(eastern and southern edges) and thereby requires synergy with other projects to be fully realised such as that associated with the action plan for the Council owned building at 73-75 High Street. Concept image of how the space could look:
23.
2, 30, 34 to 38 and 66 Gold Street Examples of vacancy within the HAZ continues into Gold Street. The expansive void frontage of the former ‘Courtyard Bridal Boutique’ and the adjacent double frontage former ‘New Look’ present a significant deleterious void facing the ‘Newlands’ Centre access which brings down the vibrancy of the location.
Some of the upper floors have significant architectural interest and have consent for residential. The opportunity to explore vacancy and improved shop fronts should be taken. In is understood anecdotally that the ‘Newlands’ Centre are proposing their own improvements to their frontage – opportunity to collaborate.
24.
40 – 48 (even) Gold Street
Poor signage to a notable building of character – again – probably by Gotch. Brings down the overall character of the building and its contribution to the CA
Examples of street clutter and poor surfacing which prevents easy pedestrian movement and has a detracting visual impact
25.
Montagu Street (between Silver/Newland Street and Victoria/Eskdaill Street intersections)
Montagu Street consists of a trafficked enclosed linear secondary shopping street with parking to the north side. There is a mix of commercial uses present with some vacancy with buildings of varying heights, design and age, including a Listed Building and other noteworthy buildings. Many of the Victorian buildings have been white-washed. There is a range in the quality of the shopfronts with some poor examples interspersed with some original traditional examples. The public realm is uninspiring with narrow footpaths and standard, very tall, lighting poles.
26.
1 to 7 Montagu House, Montagu Street Ornate architectural detailing – possibly 1 Montagu is Gotch with later interpretations at 3-7. The upper floor elevations are let down by poor signage
27.
25 Montagu Street Grade II Listed 1880’s building (former private members club). Externally, the building has an ornate three-storey red brick, stone and tile frontage, a slate roof and a variety of wooden painted casement windows, some set within stone mullions. Internally there are high ceilings with a notable dance hall. To the rear is an associated former bowling green. The building has been vacant for at least four years and is subject to anti-social behaviour and general neglect which together within its street prominence and long frontage has a damaging impact to the area. It has permissions/consents granted in early 2018 for conversion to 10 apartments. This has not been implemented due to what is understood to be viability issues. Opportunity
28.
Silver Street & Dalkeith Place A vehicular street with a variety of buildings including some gems (former Old Rising Sun PH) interspersed with commercial vacancy and a predominance of poor signage, street clutter which cumulatively present a poor
quality and shabby environment for shoppers.
Whilst this area may not be a priority for HAZ significant contribution could be made through improvements to shop frontages and public realm.
29.
15 Dalkeith Place (Earl of Dalkeith PH), Dalkeith House (Former Liberal Club) and Abacus PH These three locally important buildings are located at the juncture between the Horsemarket and its associated recent public realm improvements centred around the Bus interchange and Silver Street to the north. The signage to Abacus could be improved. The Former Liberal Club (Remi’s) has been closed for many years and is therefore
having a negative impact in the street. Currently being considered by Historic England for Listing. The building has permission granted to it under KET/2018/0736, which includes the upper floors being converted to residential. This may need assistance to be realised.
30.
Horsemarket Was subject to public realm improvements at the same as Market Place with its link via Market Street and has a pleasant character. Contains the recently Listed ‘Drinking Water Fountain’
The shopfronts enclosing to the west have some poor signage and there is vacant land to the east which rather undoes some of the good work done to the public realm improvements.
31.
Church Walk - Pedestrian link between Horsemarket and Corn Market Hall Car park Well-used footpath between the Council Offices and Horsemarket. Unpleasant experience in places due to the high walls to the eastern edge to the former Police Station and Magistrates Court and closed board fencing to its west side, which recent replaced a stone wall within the Listed curtilage of Heritage Court. Development brief currently under preparation for the
Police Station site and it is understood that Section 106 monies in association with Peterborough Diocesan land elsewhere will reinstate the wall – these projects need to link in with HAZ Oddly and unlike most other parts of the Town there are some traditional street lights here that could be rolled out elsewhere.
32.
Memorial Gardens - Garden to the east of Church Walk
Sandwiched between the Grade I Listed Church of St Peters and St Pauls and the Grade II Listed United Reformed Church this walkthrough ‘Memorial Garden’ is a place for reflection and is unpleasantly overlooked by the former Police Station to the north. In addition, some of the stone caskets are in a sorry state of repair
33.
Alley way leading east of Market Place Well used pleasant approach from London Road with St. Peters and St Pauls graveyard to the south. Walls is showing significant leaning – other sections have fallen so there is a risk here in terms of visual impacts but also safety
34.
Access gate from St. Peters and St Pauls through to the Council Offices
Within Grade I Listed Church curtilage Showing signs of distress – its repair should be explored. Very well used High Street approach from the Council Offices and its associated car park
35.
Graveyard to east of St Peters and St Pauls Within Grade I Listed Church curtilage Homeless encampment within grounds that has been in place for months including attachment of guide ropes to historic wall on boundary with Council car park– visible and damaging land use activity to area’s character Not within scope of HAZ – to be dealt with through other avenues
36.
Bowling Green Road
Bowling Green Road, despite the large amount of traffic it receives, is a pleasant experience with mature trees lining, wide verges and a Victorian terrace enclosing to the south. The north side is Manor House Gardens, Council Offices. To its eastern extent is the rear blank elevation of the swimming pool which is not ideal, and Drovers Hall has some architectural detailing worthy of note and could do with some maintenance work.
Appendix – 1 Footfall Survey The most recent Council Kettering Town Centre Health Check Monitoring Report included the findings of a September 2018 Pedestrian Footfall Flows Survey approved by Council in February 2019. The findings of this and a more recent footfall survey are discussed:
Pedestrian Footfall Flows Survey A footfall survey is a key indicator of the health and vitality of shopping streets. Footfalls are measured by the numbers and movement of people on the streets, in different parts of the centre at different times of the day, who are available for businesses to attract into shops, restaurants or other facilities. This indicator is useful over time to indicate trends both as a result of local and national influences. The original footfall survey for Kettering Town Centre was undertaken in December 2008 and has been updated on an annual basis up to this year, 2018. The same methodology is used, undertaking surveys on both a market day and non-market day, and pedestrian footfall was counted in the same locations. The two tables below show the results of the September 2018 survey, compared to the September 2017 survey. The survey took place on two weekdays, one a non-market day and one on a market day.
The 2018 footfall survey shows that footfall has decreased on a non-market day (Monday), compared to 2017. There has been a significant increase in the footfall at Tanners Lane, Dryland Street and Market Street. However, Sheep Street, Market Place, High Street all saw significant decreases, with smaller decreases on Gold Street. On a market day the 2018 footfall survey shows that footfall has increased compared to 2017. There has been a significant increase in footfall at Dalkeith Place and Dryland Street and Sheep Street Although Market Place, Lower Street, Tanners Lane, Gold Street and Market Street all saw a fairly significant decrease in footfall compared to 2017. The baseline data from December 2008 does not allow a direct comparison with the figures from September 2017; however the most recent footfall counts were undertaken in December 2017 and 2018 and allow for a more direct comparison. The overall trend for a non-market day shows that during December 2008 and the same month in 2013 there was a decrease of around 6% and then a very small decrease the following year in 2014 and 2015. For 2016, there was a decrease of 12% from the previous year again; with a subsequent decrease of 3.1% in 2017. This year’s figures again show a decrease of 12.8% on a non-market day. As for a market day there was an 11% decrease between 2008 and 2013 and then an increase of 7% in December 2014 and a decrease of 7 % in December 2015 with a subsequent increase of 17.9% in
2016. For 2017, there was a decrease of 12.6% in the number of pedestrians counted, compared to the figures for 2016. This year’s figures indicate a decrease of 22.1%. The pedestrian flow survey from September shows a significant overall decrease in footfall on a nonmarket day, despite a number of increases in various locations in the town centre. The findings on a market day are more positive, given that there was a small increase. The December footfall survey however shows a decrease on both a non-market and market day. In both months, results for the market days showed a higher overall amount of pedestrian activity. The pedestrian flow survey from September 2018 shows a significant overall decrease in footfall on a non-market day, despite a number of increases in various locations in the town centre. The findings on a market day are more positive, given that there was a small increase. The December footfall survey however shows a decrease on both a non-market and market day. In both months, results for the market days showed a higher overall amount of pedestrian activity. A more recent footfall survey was carried out in September 2019 and is due to be presented for Council approval as part of an updated Kettering Town Centre Health Check Monitoring Report in early 2020. However, this information in available and is presented in a graph below together with data relating to previous footfall counts:
On Monday (Non-market day) there was an overall increase of 9.98% from 2018 figures. On Friday (Market day) there was a decrease of 30.95% from last year’s figure. This shows that the non-market day footfall figures appear to be holding at recent figures, but this is against a background of significant decreasing trends since 2008. The Market day figures however show a significant decrease in footfall against a recent background where figures have stayed reasonably constant and notably above non-market day figures. This may or may not represent a new trend for downward trajectory for market days, but it is a worry to Town Centre vitality. This type of survey and notably the survey undertaken as part of the annual Health Check is also demonstrative of the Council’s ability to monitor and evaluate the state of its High Street. Rolling forward this Health Check survey can be tailored to the HAZ and thereby can record the football rates as well as vacancy for the duration of the scheme.
Vacancy Survey As part of the Council’s annual Town Centre monitoring duties a Kettering Town Centre Health Check has been carried out. A comprehensive Health Check was completed in August 2009 in order to establish the baseline position. Updates have been published in February 2011, September 2012, November 2013, November 2014, November 2015, January 2017 and January 2018. This health check included surveying uses in the Town Centre, footfall (see elsewhere in the HAZ submission) and vacancy rates. Up-to-date vacancy rates shall also be given and presented on the shapefile provided in the submission documents. The most recent published figures were approved in February 2019 and relate to surveys carried out in September 2018. These surveyed measured the width of vacant frontage and total number of vacant units within the study area and are set out below. The referred ‘Plan Area’ relates to the Town Centre area defined in the Kettering Town Centre Area Action Plan. As such whilst the HAZ would be a smaller area than that subject to the Health Check Area it is a good source of vacancy data as the majority of the Primary Shopping Frontage (PSF) is with the HAZ.
Compared to the figures from September 2017, the immediate above shows that the vacancy rates in the town centre have increased from 9.85% to 13.94%, an increase of 4.09% when using the meterage data. However, when calculating this using the number of units (Figure 7) there is also a significant increase in vacancy rates from 10.53% to 12.62% with the biggest increase in vacant units seen in the Primary Shopping Frontages, with an increase from 13 to 26 vacant units (100%). Within the Primary Shopping Frontages, vacancy rates have increased to 9.86% with an increase of 5.51 from 4.35%. This shows that stores with larger frontages are now vacant. The largest and most significant change to the Primary Shopping Frontages since last year’s survey was Marks and Spencer at 45-49 High Street, which has been vacant since August 2018. The Marks and Spencer store was a significant anchor to Kettering High Street and left a big gap. A more recent vacancy survey was carried out in September 2019 and is due to be presented for Council approval as part of an updated Kettering Town Centre Health Check Monitoring Report in early 2020. Nevertheless, this raw data is available and is presented in a graph below together with data relating to previous vacancy counts (2013-2019):
The September 2019 overall vacancy rate has been calculated to be 14.32% which has increased from 2018 figure of 13.94%, based on frontage meterage. Vacancy figures based on the number of units have also been shown. Through this measure the vacancy rate has also increased from 13.83% to 14.41%. These rates are notably higher than the national average which is around 11.5%. The above shows the overall picture for the Town Centre as a whole, whilst its area is wider than the HAZ it is an important and robust exercise in data collection that demonstrates Town Centre (including HAZ) vacancy levels. Turning to HAZ vacancy; this data is illustrated on the shapefile provided within the submission and whilst it focusses on vacancy within the defined HAZ it also includes adjacent vacant buildings that exert a heavy influence on the HAZ, notably the former Marks and Spencer store at 45 High Street, Kettering. The number of vacant units within the HAZ is currently 28 units. This figure includes two units that have closed since the September 2019 survey was carried out. These additional two units are in key High Street locations and consist of the former Oxfam unit at 10-12 High Street and the former ‘Bridal Boutique’ at 30 Gold Street, Kettering. The total number of units within the HAZ is 188. This thereby equates to HAZ vacancy of approximately 14.9%. This demonstrates that the HAZ is doing no better than the wider vacancy survey illustrates. This shows that the downward vacancy trend is continuing and if the recent closures is anything to go by it could reasonably be said that there are two additional vacancies every six months. Such vacancy has negative impacts to High Street vitality and vibrancy in terms of footfall but also in terms of streetscape with voids having an adverse effect on the way the HAZ is experienced. These figures, however, whilst worrying by themselves do not tell the whole story as many of the vacant units within the HAZ and adjacent to it consist of prominent and often significant buildings of interest with long frontages. These include The Naseby/ George Hotel, former Gala bingo/ Regal Cinema, Dalkeith House, former M&S, former New Look and 25 Montagu Street. The vacancy and declining state of these buildings cannot be having a positive impact on the High Street and promote a decline in shopping confidences and the willingness of visitors to spend time in the Town Centre. This survey and the robust nature of the surveys undertaken as part of the annual Health Check is demonstrative of the Council’s ability to monitor and evaluate the state of its High Street. Rolling forward this Health Check survey can be tailored to the HAZ and thereby can record the vacancy rates as well as footfall for the duration of the scheme to the benefit of all its partners.
--End--
Appendix 2 Project Summary and templates This appendix provides a summary of all the sub-projects within the Kettering HSHAZ in the table below. The summary table is then supported by project templates which go into more detail for each sub-project. Project summary table Project
Title
Start Date
End Date
HE funding £
Project 1 Project 2
Shopfront Grants Residential Conversion Grants Historic Building Grants Public Realm - High Street/Meadow Road Street Scene Improvements – High Street/Gold Street HSHAZ Project Manager HSHAZ Specialist Advice Promotion, Education and Community Engagement Policy Framework
July 2020
March 2024 March 2024
July 2020
Project 3 Project 4 Project 5
Project 6 Project 7 Project 8 Project 9 Total
Combined Total
300,000
Match Funding £ 300,00
250,000
250,000
500,000
March 2024
100,000
100,000
200,000
April 2020
March 2021
530,000
1,454,000
1,984,000
April 2020
March 2021
100,000
100,000
200,000
December 2019
March 2024
100,000
100,000
200,000
July 2020
March 2024
40,000
40,000
80,000
December 2019
March 2024
50,000
50,000
100,000
July 2020
March 2024
10,000
10,000
20,000
1,480,000
2,404,000
3,884,000
July 2020
600,000
The table above includes anticipated private sector match from grants which is estimated at £470,000 which would take the total combined total to £4,354,000.
Commercially sensitive information has been removed from this document
Project Templates Project Title Description of Project and its objectives
Shopfront Grants Poor signage has a negative impact on the street scene. This project is to provide grants to encourage landlords and businesses within the HAZ area to restore and improve their shopfronts. The objectives of the project are to enhance the street scene in keeping with its historic surroundings and act as a catalyst for further improvements on shopfront frontages outside of the conservation area. By improving the street scene, the town centre is a more attractive place to shop, work and live and therefore the ultimate objective is drive growth in footfall. There are over 200 units in the Town Centre and a large proportion are of a low standard. The budget for this scheme reflects the scale of premises who may be eligible and the importance of high participation to facilitate a transformational rather than piecemeal improvement to the street scene. Through consultation with stakeholders, the public, internal expertise and Historic England we have identified three keys areas of focus, which should be considered priority ‘hotspots’; being, Market Street, east end of High street (leading from Market Place) and top of Gold Street leading into Montagu Street. The grant scheme will be delivered by the HAZ Project Manager supported by appropriate marketing to encourage take up especially in the first year of the HAZ programme.
Kettering Borough Council has an existing Shopfront Design Guidance which will guide early applications. During the first year of the HAZ programme a Shopfront Design SPD will be updated, retaining the principles of the existing guidance, but dedicated to Kettering Town Centre, reflecting the changing role of the Town Centre and with more detailed guidance to provide a lasting legacy.
Commercially sensitive information has been removed from this document
Project Category Estimated Outputs
Shopfront Grant The exact outputs will be determined when the grant guidance is agreed. Based on comparative Shopfront schemes within conservation areas where a maximum grant of £20,000 is available but average grants are in the region od £10,000 the estimated outputs would be as follows: •
Project Leader Project Leader contact details
Circa. 30 Shopfronts improved. However, it is our intention, where possible, that investment is targeted towards key buildings which are likely to require an ‘above average’ grant based on works anticipated, therefore this estimated output figure is likely to reduce.
HAZ Project Manager Yet to be recruited. Will be line managed by: James Wilson - Head of Development Services jameswilson@kettering.gov.uk Tel: 01536 534216
Commercially sensitive information has been removed from this document
Project Partner organisation contact details Budget Start Date End Date Project Title Description of Project and its objectives
Kettering Borough Council Bowling Green Road Kettering NN15 7QX Total HE £600,000 £300,000 July 2020 launch of programme March 2024
KBC Capital £300,000
Residential Conversion Grant Kettering Town Centre Area Action Plan 2011-2021 provided a policy framework to create 1000 new homes in the Town Centre. The majority of new residential has been created on the periphery but limited new residential has come forward within the retail core despite the number of buildings with vacant upper floors. Residential is important to the Town Centre in bringing creating more vibrancy, day and night. It offers sustainable living benefiting from its close links to the railway station and safeguards the future of those buildings whatever the use of the ground floor. Despite an increase in planning applications for residential conversions on upper floors, not all have been delivered. This is mostly due to the high costs of converting historic buildings against the comparatively low cost of housing in the area. The purpose of this grant is to bridge this viability gap so schemes with existing planning applications can come forward and also to encourage more proposals. The grant also gives an opportunity to raise standards to ensure the Town Centre offers a mix of housing quality to suit a range of budgets and lifestyles.
Commercially sensitive information has been removed from this document
Project Category Estimated Outputs
New development The exact outputs will be determined when the grant guidance is agreed. The scope of intervention required will vary from project to project.
The estimated outputs, are as follows: • •
5 buildings converted for residential use 60 new dwellings created
However, during the 4 year programme we will also work with additional property owners to bring forward further plans for conversion so outputs would be higher. Project Leader Project Leader contact details
HAZ Project Manager James Wilson - Head of Development Services jameswilson@kettering.gov.uk Tel: 01536 534216
Project Partner organisation contact details
Kettering Borough Council Bowling Green Road Kettering NN15 7QX Total HE £500,000 £250,000 July 2020 launch of programme March 2024
Budget Start Date End Date
KBC Capital £250,000
Commercially sensitive information has been removed from this document
Project Title Description of Project and its objectives
Historic Building Grant The objective of this project is to facilitate essential repairs to protect historic buildings in the HAZ area from decline and to facilitate conversion of new uses. An initial building condition appraisal (which is providing in the supporting evidence) undertaken by internal Planning and Building control officers suggests there are a small number of buildings requiring structural support work. Those that do are of historic significance to the High Street. The proposed budget reflects the scale of improvements which are modest but nonetheless integral to protecting significant buildings in the HAZ area. This project is complementary to the Shopfront/frontages and Residential Conversion Grants. Additional buildings may be identified on closer appraisal including work to internals which are mostly unknown at this time.
Project Category Estimated Outputs
Capital Works The exact outputs will be determined when the grant guidance is agreed and when the scale of internal conditions is better known. Based on the initial condition appraisal which has identified buildings that could benefit from a grant the estimated outputs would be as follows: •
4 historic buildings repaired
Alongside the grant programme will be an educational programme to support landlords and businesses owners with their responsibility managing a listed building to prevent further neglect. These outputs are set out in the Enabling and Delivery project template. Commercially sensitive information has been removed from this document
Project Leader Project Leader contact details
HAZ Project Manager Yet to be recruited. Post will be managed by:
Project Partner organisation contact details
Kettering Borough Council Bowling Green Road Kettering NN15 7QX Total HE £200,000 £100,000 July 2020 launch of programme March 2024
Budget Start Date End Date Project Title Project Description
James Wilson - Head of Development Services jameswilson@kettering.gov.uk Tel: 01536 534216
KBC Capital £100,000
Public Realm Phase 1 (High Street to McDonalds/Meadow Road) This project will improve a key stretch of the Town Centre pedestrianised zone where public realm is currently of a poor standard. The objective is to vastly improve 2 gateways into the town centre and the quality of the public realm between them to generate increased footfall and act as a catalyst for further investment. The public realm improvements will include new paving, lighting, street furniture and public art. These improvements will link with an earlier award-winning public realm scheme to transform the Market Place. At present the public realm improvements from the Market Place halt abruptly at the High Street. This creates a distinct sense that the High Street has been forgotten and adds to the lack of connectivity between the south and north ends of the town.
Commercially sensitive information has been removed from this document
The majority of costs will be attributed to the installation of high-quality natural stone paving which is in keeping with the historic surroundings. The cost to extend this throughout the town centre is prohibitive though there are long term pipeline plans to complete utilising future S106. The area from the High Street will transform the poor gateway and follow down to Meadow Road, another gateway into the Town. As can be demonstrated in the photographs provided, the current paving is very uneven which is challenging to wheelchair users, those with buggies and with mobility issues. These improvements will therefore make the area more accessible.
Commercially sensitive information has been removed from this document
The stretch between these gateways incorporates a number of integral buildings which require improvements and our ambition is by introducing transformed public realm, this will act as a catalyst for improvements whether through other HSHAZ interventions or by private investment alone. A similar catalyst was realised following the transformation of the Market Place. Although Meadow Road lies outside of the proposed HSHAZ area as it is not within the conservation area, its completion is integral to that area of town and the improvement of another gateway to drive footfall. The dotted line on the map above highlights the border of the conservation area with Meadow Road lying outside. Kettering Borough Council are therefore
Commercially sensitive information has been removed from this document
committing a much greater match to implement this project in recognition that this area cannot be matched by Historic England. These costs are based on those identified in the 2011 Public Realm Strategy and the works to the Market Place
Commercially sensitive information has been removed from this document
These have been verified and re-costed at current prices following advice from WSP (who deliver transport and infrastructure programmes within the County) and our own in-house engineering team. Project Category Estimated Outputs Project Leader Project Leader contact details Project Partner organisation contact details Budget Start Date End Date
Public Realm Improvement 1680sqm of public realm improved HAZ Project Manager with project support from in house Engineer and Economic Development Team HAZ Project Manager yet to be recruited Kettering Borough Council Bowling Green Road Kettering NN15 7QX Total HE KBC Capital £1,984,000 £530,000 £1,454,000 1 April 2020 with design and public consultation. On site September 2020 March 2021
Commercially sensitive information has been removed from this document
Project Title Project Description
Street scene improvements This project will focus on improving the street scene along the High Street and into Gold Street which does not form part of the public realm improvements. The objective of this project is to: • • • •
Project Category
Remove clutter of unnecessary signage which detracts from the surroundings and acts as barrier Update lighting, signage and street furniture to better reflect the historical surroundings and improve the standard throughout the Town Centre Provide consistency to the blend with public realm improvements to the southern end of the High Street Facilitate public art and interpretation boards to support community engagement and participation and to support lasting legacy
Public Realm Improvement
Commercially sensitive information has been removed from this document
Estimated Outputs Project Leader Project Leader contact details Project Partner organisation contact details
To be determined in scoping exercise HAZ Project Manager with project support from in house Engineer and Economic Development Team HAZ Project Manager yet to be recruited
Start Date End Date
Kettering Borough Council Bowling Green Road Kettering NN15 7QX Total HE £200,000 £100,000 1 April 2020 March 2021
Project Title Description of Project and its objectives
High Street Heritage Action Zone Project Manager The recruitment of a full time Project Manager responsible for the delivery of the Kettering High Street Heritage Action Zone. This is a new post created for the duration of the four year programme and will have the following key responsibilities:
Budget
• • • • • •
KBC £100,000
Management of the programme including implementation of all grants schemes and delivery of public realm to the best standards Management and reporting of budgets Key liaison with Historic England Working with building owners, specialist consultants and contractors to being forward grant applications and deliver in accordance with programme objectives Lead the HSHAZ Programme Board and ensure synergy with Cultural Programme Contribute to revised policy frameworks
This is an integral role which will be supported by a multi-disciplinary team from the council including planning, economic development, finance and cultural service colleagues. Commercially sensitive information has been removed from this document
Project Category
• Community Engagement • Project Delivery • Capacity Building Businesses supported with conservation advice Updated policy framework Links to emerging Cultural Programme
Estimated Outputs
Project Leader Project Leader contact details
James Wilson/Rochelle Mathieson James Wilson - Head of Development Services jameswilson@kettering.gov.uk Tel: 01536 534216 Rochelle Mathieson – Head of Commercial & Economic Development rochellemathieson@kettering.gov.uk 01536 534350
Project Partner organisation contact details Budget Start Date End Date
Kettering Borough Council Bowling Green Road Kettering NN15 7QX Total HE KBC Capital £200,000 £100,000 £100,000 December 2019 - preparation of job description and person specification in readiness for recruitment process in January 2020. March 2024
Commercially sensitive information has been removed from this document
Project Title Description of Project and its objectives
Project Category Estimated Outputs Project Leader Project Leader contact details
High Street Heritage Action Zone Specialist advice In order to ensure the consistent conservation quality of the 3 grant programmes; Shopfront and frontages, Residential Conversion and Historic Buildings, we will need to have access to the expertise of a conservation accredited architect and building surveyor at relevant points in the programme delivery. This support may also be required to contribute to training to property owners and to add additional expertise dependent on skills set of appointed Project Manager (see risk assessment for more details). We would also like to have the input of specialist advice regarding any revised policy frameworks. We are proposing to tender for specialist consultancy for the duration of a HAZ programme which is then commissioned on a project by project basis. • Community Engagement • Project Delivery • Capacity Building Businesses supported with advice from conservation accredited architect and building surveyor James Wilson/Rochelle Mathieson James Wilson - Head of Development Services jameswilson@kettering.gov.uk Tel: 01536 534216 Rochelle Mathieson – Head of Commercial & Economic Development rochellemathieson@kettering.gov.uk 01536 534350
Project Partner organisation contact details Budget Start Date End Date
Kettering Borough Council Bowling Green Road Kettering NN15 7QX Total HE £80,000 £40,000 July 2020 March 2024
KBC £40,000
Commercially sensitive information has been removed from this document
Project Title Description of Project and its objectives
Promotion, Education and Community Engagement This modest but integral element to the delivery of the High Street HAZ with deliver the following: • • • • • • • •
Information and education events to engage the community Community Panel activity Promotional material and social media activity to engage and raise awareness amongst the community and visitors Promotional material for physical regeneration schemes Share the news about the overall programme including the role of Historic England Ensure synergy between HSHAZ and the emerging cultural programme Support HSHAZ Project Manager with collecting evidence for evaluation and monitoring Launch of E-heritage initiatives
Project Category Estimated Outputs
• Community Engagement • Capacity Building Increased awareness of historic and cultural importance of Kettering amongst the public to ensure lasting legacy High level of awareness of HSHAZ programme and the role of Historic England amongst the public HSHAZ Project Manager supported with clear promotional material in raising interest of grant schemes Links to emerging Cultural Programme
Project Leader
Rochelle Mathieson - Head of Commercial & Economic Development Guy Holloway – Head of Corporate & Cultural Services Rochelle Mathieson – Head of Commercial & Economic Development rochellemathieson@kettering.gov.uk 01536 534350
Project Leader contact details Project Partner organisation contact details
Kettering Borough Council Bowling Green Road Kettering NN15 7QX
Commercially sensitive information has been removed from this document
Budget
Total HE KBC Capital £100,000 £50,000 £50,000 December 2019 – Community engagement already underway. Examples of promotional material provided in supporting evidence March 2024
Start Date End Date Project Title Description of Project and its objectives Project Category Estimated Outputs
Policy Framework revision A modest but integral part of the programme, this element will see the review and revision of existing supplementary planning documents. Any revisions will retain the principles of existing SPD’s but ensure these are relevant, up to date and facilitate high standards of development and improvements. This will ensure the grant programmes are delivered to the best standards and the provide a lasting legacy. • Heritage Assessment • Capacity Building Updated policy framework
Project Leader Project Leader contact details
James Wilson James Wilson - Head of Development Services jameswilson@kettering.gov.uk Tel: 01536 534216
Project Partner organisation contact details
Kettering Borough Council Bowling Green Road Kettering NN15 7QX Total HE £20,000 £10,000 July 2020 March 2024
Budget Start Date End Date
KBC £10,000
Commercially sensitive information has been removed from this document
APPENDIX 3
KETTERING HSHAZ PROGRAMME BUILDING CONDITION APPRAISAL NOTE This involved a town walk with the Council’s Building Control Manager and was conducted from the public realm together with some knowledge relating to internal building conditions. The ‘Royal Hotel’ (Grade II Listed) stable block has experienced significant structural issues over the last several years and is likely to need further intervention in the future. At this time, it is not clear whether there is a structural engineering solution that could preserve the buildings significance. In any event the buildings location away from the ‘High Street’ and the level of intervention that is probably necessary to secure it is considered to go beyond the scope of what would be possible through the HAZ programme. That being the case, it is identified that whilst many of the buildings could benefit from some investment, much of the works involved would not likely be structural, but instead would be cosmetic through poor signage, ironmongery, joinery and general lack of maintenance. There may however be scope for some structural work put forward as part of the submission as the internals to many of the buildings are not known particularly to the known Listed Buildings. There are likely to be other such examples where the programme could assist in minor structural work to other significant buildings in the high street. For those reasons a request for funds relating to structural work has not been excluded although to reflect the above findings the amount forms a relatively small proportion of the overall submission. Sean Bennet – Senior Development Officer (Conservation)
[Type here] Commercially sensitive information has been removed from this document
Appendix 4
Anticipated Annual Funding Profile Historic England Project
Year 1
Year 2
Year 3
Year 4
Total
Revenue Budget Project Management Promotion, Education, Engagement Policy Consultancy Indicative Revenue Budget
25,000
25,000
25,000
25,000
100,000
15,000
20,000
10,000
5,000
50,000
-
10,000 4,000 54,000
16,000
16,000
4,000
10,000 40,000
61,000
51,000
34,000
200,000
30,000
120,000
120,000
30,000
300,000
10,000
40,000
40,000
10,000
100,000
25,000
100,000
100,000
25,000
250,000
Historic England Capital Budget Shopfront Improvement Grants Building Improvement Grants Residential Conversion Improvement Grants Street Scene Public Realm Indicative Capital Budget
Indicative HAZ Submission
KBC
-
-
-
-
-
-
695,000
260,000
260,000
65,000
1,280,000
749,000
321,000
311,000
99,000
1,480,000
100,000 530,000
100,000 530,000
Appendix 4 Project
Year 1
Year 2
Year 3
Year 4
Capital
Revenue Budget Project Management Promotion, Education, Engagement Policy
25,000
25,000
25,000
25,000
100,000
15,000
20,000
10,000
5,000
50,000
-
10,000
Consultancy Indicative Revenue Budget
4,000 54,000
16,000
16,000
4,000
10,000 40,000
61,000
51,000
34,000
200,000
30,000
120,000
120,000
30,000
300,000
10,000
40,000
40,000
10,000
100,000
25,000
100,000
100,000
25,000
250,000
KBC Capital Budget Shopfront Improvement Grants Building Improvement Grants Residential Conversion Improvement Grants Street Scene Public Realm Indicative Capital Budget
Indicative HAZ Submission
-
100,000 727,000
727,000
-
-
-
-
100,000 1,454,000
892,000
987,000
260,000
65,000
2,204,000
946,000
1,048,000
311,000
99,000
2,404,000
Year 1
Year 2
Year 3
Year 4
Total
Private Project Revenue Budget
Appendix 4 Project Management
-
-
-
-
-
Promotion, Education, Engagement
-
-
-
-
-
Policy
-
-
-
-
-
Consultancy
-
-
-
-
-
Indicative Revenue Budget
-
-
-
-
-
Private Capital Budget Shopfront Improvement Grants Building Improvement Grants Residential Conversion Improvement Grants
18,000
72,000
72,000
18,000
180,000
4,000
16,000
16,000
4,000
40,000
25,000
100,000
100,000
25,000
250,000
Street Scene
-
-
-
-
-
Public Realm
-
-
-
-
-
47,000
188,000
188,000
47,000
470,000
47,000
188,000
188,000
47,000
470,000
Indicative Capital Budget
Indicative HAZ Submission
Appendix 5 JOB DESCRIPTION SECTION ONE Service: Development Services:
Post Title:
Planning Management / Development Section
Grade: Post Number:
High Street Heritage Action Zone Project Manager 32 – 35 (£34,788 - £37,849) Fixed 4 Year Contract
SECTION TWO Responsible to: Head of Development Services Key relationships: Head of Commercial & Economic Development, HSHAZ Programme Board and Historic England lead officer Responsible for: - None SECTION THREE – Overall purpose of job To manage the delivery of all aspects of the Kettering High Street Heritage Action Zone (HSHAZ) programme (match funded by Historic England) from inception to completion. Promote and conserve key aspects of the Town Centre’s built heritage by fostering a deeper understanding and appreciation of the historic environment, encourage sustainable, heritage-led regeneration and public realm improvement within a specified area of the Town. SECTION FOUR – Principal Responsibilities Key Duties/ Responsibilities 1.
Manage and deliver the Kettering HSHAZ programme, working in partnership with a multidisciplinary team to agreed timescales, terms and conditions, to include (but not limited to): implementation and delivery of shopfront improvement scheme, residential conversion scheme, historic building improvement scheme and public realm improvement schemes to best professional standards.
2.
With the support of Council finance officers, manage all aspects of the programme’s financial operations (total project value of £4m), including making grant calculations, providing financial forecasts, processing and submitting funding claims and ensuring that the programme meets all financial, budgetary and audit requirements of the Council and Historic England.
3.
Work with building owners, stakeholders, specialist consultants and contractors to bring forward successful grant applications, associated
Appendix 5 planning applications and projects, ensuring compliance with Historic England requirements and the objectives of the HSHAZ programme as a whole. 4.
Assess the appropriateness of proposals for repairs and refurbishment and eligibility in principle for grant under the Kettering HSHAZ programme, taking into account current planning legislation and guidance.
5.
Utilise appropriate resources to carry out historical research into heritage assets and public realm affected by the HSHAZ, to inform the works.
6.
Lead and coordinate the HSHAZ Programme Board and associated preparation and presentation of formal reports, to the Board, elected members, committees and external stakeholder groups. Ensure the Board is effectively monitoring and evaluating project milestones, both for the programme as a whole as well as individual grants, and ensure alignment of Kettering HSHAZ programme to the Cultural Programme.
7.
Assist building owners (including the Council) in the appointment of appropriate architects or building surveyors, structural engineers, quantity surveyors, and the like, with the necessary skills and experience of working with historic buildings.
8.
Work effectively in partnership with Council officers and external organisations to secure the successful delivery of HSHAZ initiatives. Engage and liaise with local heritage, community groups and the general public to facilitate and develop opportunities for joint working and collaboration, including: delivering relevant heritage, community and educational events as part of the overarching programme.
9.
Supervise casual staff and/ or volunteers in both site- and office-based environments.
10.
To maintain confidentiality of data held by Kettering Borough Council where this is not in the public domain.
11.
To deputise for the senior officers, as required on HSHAZ matters.
12.
The post holder may from time to time be required to carry out other duties provided they are within the general level of responsibility of the post and within the abilities of the post holder.
13.
To assist in ensuring all decisions taken and processes carried out are lawful and that relevant legislative requirements are acted upon appropriately. SECTION FIVE – General Responsibilities
Appendix 5
1.
To deliver a high quality customer focussed service.
2.
To meet and manage personal performance targets and contribute to team and service targets through personal endeavour and team working.
3.
To champion the highest standards of behaviour and professionalism.
4.
To communicate and champion the Council’s values, professional behaviours and priorities to employees, partners and the public.
5.
To respond appropriately to customer enquiries and provide accessible customer information in a range of media, including by letter, telephone, email and face-to-face (both on site, in the office and through the Customer Service Centre).
6.
To undertake professional development as appropriate, to ensure that knowledge and performance standards are maintained and developed.
7.
To support other team members by undertaking research and through coaching and mentoring as appropriate.
8.
To contribute to the development and implementation of appropriate community engagement. SECTION SIX – Main levels of contact
Internal:
Senior Management Team, Corporate Management Team and all other levels of staff within the organisation and elected members.
External:
Historic England lead officer, specialist consultants, HSHAZ Programme Board, Community Engagement Panel, Cultural Consortium, Town Centre property and business owners and other external parties. SECTION SEVEN – Special features of the post
1.
The post holder will be required to attend committee meetings and public consultation events, which could be held in the evenings.
2.
Professional fees paid to one relevant professional body annually.
3.
The post holder is required to use appropriate personal protective equipment at all appropriate times.
Appendix 5 SECTION EIGHT Job Description prepared by: (Manager) James Wilson…………
Date: Nov. 2019
Approved by: (Personnel) ……………………………………………
Date ……………………..
Agreed by: (Post holder) ……………………………………………..
Date ……………………..
Appendix 5
PERSON SPECIFICATION Service Unit: Section:
Development Services Planning Management
Post Title: High Street Heritage Action Zone Project Manager Grade: Post:
Attributes Relevant Experience
Essential •
Broad experience in conservation / heritage including management of change to heritage assets
•
Experience of working with and coordinating multiple stakeholders as part of a heritage related project including budget management to a conclusion
•
Experience of working with the techniques and traditions of historic building construction
•
Experience and ability to communicate effectively with elected members, business / property owners, volunteers
32 – 35 (£34,788 - £37,849) 4 year fixed term contract
Desirable
•
Membership of a relevant professional organisation (e.g. RTPI, IHBC, RICS, RIBA)
•
Experience of procurement and contract administration
•
Experience at presenting in an open forum
•
Experience in urban design and planning
•
Specific experience of delivering area-based grant schemes
How Identified Application form and Interview
Appendix 5 and/ or community groups and able to present complex information in the most appropriate format. •
Experience of managing and administering grant fund programmes
Education and Training
•
Special Knowledge and Skills
•
A degree or equivalent in a relevant discipline such as Architecture, Planning, Conservation or Regeneration Knowledge and understanding of current regeneration and conservation issues and the planning process
•
Excellent negotiation skills
•
Understanding of public, private and voluntary sector interests
•
Analytical skills and the ability to problem-solve within the context of the historic environment
•
Ability to organise workload to meet agreed delivery targets and perform at a high level whilst under pressure
•
Excellent customer service skills
•
Post-graduate degree or additional qualifications in a relevant subject
Application form and Interview
•
Practical experience of Geographic Information Systems and shapefile
Application form and Interview
•
Technical presentation skills –e.g. desk top publishing, exhibition design, PowerPoint
•
Considerable experience in gathering, analysing and presenting statistical information
Appendix 5
Any Additional Factors
•
Ability to communicate at all levels through a range of media (i.e. telephone, letter, email, face to face)
•
Enthusiasm and ability to work as part of a team
•
Ability to use Microsoft packages such as Word, Excel, PowerPoint and Outlook
•
Good time management skills and ability to work to strict deadlines
•
Ability to write concise and accurate reports to tight deadlines
•
Politically sensitive and diplomatic
•
Current full driving licence
•
Ability and willingness to attend occasional evening and weekend meetings or events
Application form and Interview
Appendix 5
Prepared by: (Manager) J Wilson …………………….……………………. Date: November 2019 Approved by: (Personnel) ……………………………………………………. Date ………………………..
Appendix 6
Kettering High Street Heritage Action Zone Risk Assessment This risk assessment is based on the outline projects specified in proposed Scheme Programme. The main risks, impact and mitigations are set out below: Project
Risk
Enabling and Delivery
Failure to recruit HAZ Project Manager HAZ Project manager leaving part way through programme
Impact on Project High - Possible delay on start of programme
Mitigation It is important that this post is in place for the start of the HAZ programme. We have been working with Historic England to develop a job description and person specification so that the post is ready to be advertised in January. By starting the recruitment process in January there would be enough time to re-run the process if we are unable to recruit. By including consultancy support in the project, this offers some flexibility on the range of skills the HAZ Project Manager has. For instance, if their technical skills are not as strong we could pick up the gap through retained consultancy (within the proposed budget). Likewise if they are more technical and less engagement focused, they could be supported by colleagues and given further training when in post. The aim by having this flexibility is that we increase the range of applicants and reduce the risk of not recruiting. We have also carefully assessed the renumeration so that it generates sufficient interest and quality of applications. If we were unable to recruit then we would assess the most appropriate options to ensure the programme is still launched.
This would involve a mix of consultancy support alongside a temporary secondment of either the existing planning officer supporting this HAZ Scheme Programme Design until the post is successfully recruited. If the Project Manager leaves during the programme, we would recruit immediately. Assuming unitary timetable proceeds as proposed, from 2021 we would have access to permanent conservation officers within the new Unitary to cover any absence. From April 2020, a shadow council will be formed so these mitigations may still be an option. Shopfront Grants
Historic Building Grant
Residential Grant
Lack of take-up
Lack of take-up
Lack of take-up Grants insufficient to attract high standard conversations
High – impact on spend profile
Medium – impact on spend profile
High – impact on spend profile and inability to deliver high quality conversations
Increased promotion of the scheme, work with stakeholders to understand reasons behind low take up and review criteria/match as appropriate and in consultation with HE. Due diligence will also be in place to ensure grants are awarded and paid against robust guidelines Increased promotion of the scheme, work with stakeholders to understand reasons behind low take up and review criteria/match as appropriate and in consultation with HE. We will be contacting of those buildings identified in the condition survey in Appendix 3 in January 2020 to develop a pipeline of applications. Due diligence will also be in place to ensure grants are awarded and paid against robust guidelines Work with stakeholders to review criteria and match in consultation with HE We will be contacting of owners of buildings with existing planning permissions in January 2020 to develop a pipeline of applications.
Overall programme
Lack of support from new Unitary authority
Lack of Lack of community buy engagement in, failure to increase from the community pride Community in all aspects of the project
HAZ Board
Failure to recruit members to the Board Managing conflicting priorities
High – impact on viability of the scheme
Medium – impact on effective delivery and legacy
Due diligence will also be in place to ensure grants are awarded and paid against robust guidelines Subject to legislation, now to be completed post election, Kettering Borough Council will cease to exist from April 2021. The Kettering HSHAZ programme and related roles and activities, along with all other ongoing commitments, will be absorbed within the new sovereign council from vesting day. We anticipate a related statement of commitment to be included within the terms and conditions and Memorandum of Understanding which will be agreed between the Council and Historic England
We have developed an extensive community plan which is set out in our scheme programme and will use resources to go into communities and schools to actively engage. This will be an ongoing process, community engagement will be a standard item on the HAZ board meetings. In developing a community engagement plan we have focused on providing a variety of channels to get engage with differing levels of involvement. We will also ask members of the public how they wish to be engaged through the community roadshows in December along with an online survey. These comments will be fed into the plan. High – ability to Although impact is high, the level of risk is considered low. There deliver effective, is a high level of buy in from stakeholders to deliver a open programme. transformation change for Kettering Town Centre against an Impact on agreed vision. It is vital we get the Terms of Reference and procedures correct from the onset
partnership working
Appendix 7
ABSTRACT
HIGH STREETS
Kettering Borough Council has robust strategic planning policy and supplementary planning guidance in place to protect and enhance heritage and conservation and promote economic activity whilst at the same time can demonstrate commitment to implementing these policies and objectives. The opportunity is there to add to these policies through directions and site-specific guidance with the HAZ programme being complemented by other Council initiatives.
HERITAGE ACTION ZONES (HAZ) PROGRAMME Conservation and economic development policies
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Statement of Kettering Borough Council’s Heritage Conservation Planning Policies The Development Plan includes several relevant Planning Policy and supplementary guidance’s relating to heritage and conservation matters. These include Policy 2 (Historic Environment) of the adopted North Northamptonshire Joint Core Strategy 2011-2031 (Adopted July 2016) which at its heart looks to protect, preserve and enhance the historic environment where development would impact upon a heritage asset and/or its setting. The Plan was subject to Inspector examination and has a plan period that exceeds the timescales subject to the HAZ programme and thereby is a key overarching Plan that will be in place throughout the programme’s delivery. The Kettering Conservation Area 2007 Appraisal (see cover) consists of a robust evidence base that discusses the significance of the Conservation Area and notable heritage features including identified harm. Kettering Town Centre Area Action Plan (KTCAAP) 2011-2021 (adopted July 2011) is a component of the development plan approved by Full Council and says that the vision for Kettering town centre is ‘To create a vibrant heart for Kettering; a place that is characterful, distinctive and fun.’ It places a programme of regeneration (Suite 16) at its forefront and seeks heritage conservation at Policy 12. ‘Suite 16’ was refreshed in the Full Council approved Kettering Town Centre Delivery Plan 2018-2025 covering a period with exceeds the HAZ programme and notably discusses the requirement for a connecting open space strategy. Kettering Public Realm Strategy is a useful Supplementary Planning Document locally adopted in September 2011 sitting behind the KTCAAP that seeks to raise standards and provide a benchmark for improved quality of streets in the town. The Shopfront Design Guidance is stated to be read in conjunction with the KTAAAP and the Town Centre Conservation Area Appraisal and seeks to guide attractive well-presented shopping streets.
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Conservation and Economic Development Planning Policies Introduction Planning law requires that applications for planning permission must be determined in accordance with the development plan, unless material considerations indicate otherwise. The development plan for Kettering Borough consists of the Saved Policies of the adopted Kettering Borough Local Plan (1995) and the adopted North Northamptonshire Joint Core Strategy (2016), with the National Planning Policy Framework (NPPF) as a significant material consideration in planning applications. Other material considerations include Supplementary Planning Documents & Guidance. Limited weight can be afforded to the emerging Local Plan Part II as it is in the early stages of adoption. The relevant conservation and economic prosperity policies in the above-mentioned documents shall be discussed below demonstrative of the committed ability of the local authority to support and sustain local economic activity and conservation preservation. National Policy The National Planning Policy Framework (NPPF) adopted 2018 sets out the Government’s planning policy and is the framework within which locally prepared plans can be produced. It’s broad aims for achieving sustainable development is within its Chapter 2 and would be relevant to any development within the HAZ. Chapter 6 of the Framework seeks to build a strong, competitive economy and 7 aims to ensure the vitality of town centres. Chapter 16 deals with development relating to heritage assets and seeks to conserve and enhance the historic environment. Local Planning Policy Local Plan for Kettering Borough (Adopted January 1995 – Updated July 2016) Saved Policy 64 – Shopping: Development within Established Shopping Areas; says that:
Planning permission will be granted for proposals for new or upgraded shopping development within the established shopping areas of Burton Latimer, Desborough, Kettering and Rothwell as defined on the Proposals Map where the proposal would improve the range or quality of shopping facilities or the shopping environment and is suited in character, size and operational requirements to the established shopping areas. Whilst this policy is dated its generality is consistent with the aspirations of the NPPF and thereby would be a consideration for development within the HAZ. North Northamptonshire Joint Core Strategy (JCS) (2016) The JCS’s adoption by Inspector Examination and its relatively recent adoption means that this Policy Document is the key part of Development Plan and for any development within the HAZ. Its
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presumption in favour of sustainable development Policy 1 below is consistent with the NPPF’s chapter 2:
Policy 2 relates specifically to development associated with the Historic Environment and is the key informing policy when considering impacts on heritage assets:
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Place Shaping Policy 8 would be relevant to HAZ proposals as it discusses the general principles of development that schemes should be guided by including; creation of good connections and safe places, respecting character and residential amenity:
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Policy 12 – Town Centres and Town Centre Uses - aims to support the vitality of town centres. This is achieved by securing and maintaining vibrant mixes, enhancing public realm and improving town centre accessibility. This Policy puts in place the support to enable the town centre to flourish and deliver sustained local economic activity with town centre use flexibility and mix at its core.
A further JCS Policy relating to Economic Prosperity is found at 22, which has more overarching aims to secure sustainable economy throughout the whole of the Plan area and includes prioritising
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existing sites for regeneration, safeguarding existing employment sites and the enhancement of tourism and cultural assets:
The mentioned JCS policies, whilst not exhaustive would be the primary policy consideration for development within the HAZ that requiring planning permission or/and listed building consent and promoting sustainable and appropriate town centre development. Kettering Town Centre Area Action Plan 2011-2021 (KTCAAP) This Development Plan document sits behind rather than beside the aims of the JCS considering that its Plan period ends shortly and that its adoption pre-dates the NPPF and JCS. Most of its policies shall be relevant, depending where a development is located; including those related to commercial offices (4); culture, tourism and leisure (5); residential (6); and pedestrian & cycle network (10). However, the most pertinent would be policy 3 in relation to development within the primary shopping area and 12 which deals with heritage conservation. Policies 3 and 12 are shown below with the whole KTCAAP document available to view on the Council website: https://www.kettering.gov.uk/downloads/download/38/kettering_town_centre_area_action_plan_ ktcaap.
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The KTCAAP also gives illustrative examples of envisaged public realm improvements and discusses the Council’s wider ‘Suite 16’ initiative which sets out the regeneration aims for Kettering Town Centre. This ‘Suite 16’ initiative has now been picked up by the recently adopted Kettering Town Centre Delivery Plan, which is discussed below. Supplementary Planning Guidance The relevant documents here consist of the (1) Kettering Conservation Area Review; (2) Kettering Town Centre Delivery Plan; (3) Kettering Public Realm Strategy; and; (4) Kettering Borough Shopfront Design Guidance. The contributions of each document toward the delivery of the HAZ programme shall be discussed in turn below: 1. Kettering Conservation Area Review This document was produced for Kettering Borough Council by Donald Insall Associates – Architects and Historic Building Consultants – published in March 2007. It provides a brief overview of the planning context and summary of the special interest of the sonservation areas before looking in more detail at the setting, historic development and spatial character analysis. Then follows discussion of key issues affecting the area and management proposals. Whilst this document is not completely comprehensive, seldom such appraisals can ever be, and there may be some omissions it is a substantial and very useful resource that the HAZ programme can draw from with many of the key buildings, subject to HAZ interventions discussed. And whilst certain parts of the Conservation Area and some buildings may have experienced some change since the publication of this document it is still very relevant. That being the case it would not be sensible to carry out a further conservation area review with the intention to produce bespoke appraisals as necessary as the programme progresses. A copy of this conservation area review is available for inspection on the Council website:
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https://www.kettering.gov.uk/downloads/file/167/kettering_conservation_area_appraisal_ adopted_30032007 2. Kettering Town Centre Delivery Plan The Kettering Town Centre Delivery Plan (KTCDP) was recently adopted at Full Council and was explicitly published to run alongside and take over from the ‘Suite 16’ programme of projects that were discussed within the KTCAAP and sit alongside the Public Realm Strategy (discussed below). KTCAAP has a Plan period to 2021 whereas the Delivery Plan runs to 2025. This is important as the adoption of the Delivery Plan and its Plan period now coincides with the timings of the HAZ programme. The KTCDP is designed as a high level plan that sets priorities for investment and includes 20 projects which reflect feedback gathered from a Town Conference event in September 2017 and says that some projects will come forward by the Council and that some will be delivered through public and private sector investment. Projects include relevant short-term provisions such as ‘seats on streets’ and long terms projects at ‘Bakehouse Hill’ and ‘Connecting Open Spaces’ there are also ongoing projects such as those relating to ‘Town Centre Partnerships’, ’Digital Development’. ‘Arts & Culture Revitalised’ and ‘Markets’ that are relevant. Whilst this document is lacking in detail it does demonstrate a commitment by the Council to deliver such projects beyond the KTCAAP timescales and a clear path of travel for projects that would overlap with HAZ interventions. In particular the ‘Connecting Open Spaces’ project which says:
The whole documents can be seen on the Council website: https://www.kettering.gov.uk/downloads/download/13782/kettering_town_centre_deliver y_plan This document together with other supplementary planning guidance are very useful when defining HAZ projects and interventions and means that it can feed off some of the good work that has already been done and ensure a positive well-planned programme. 3. Kettering Public Realm Strategy This Strategy was commissioned by Kettering Borough Council to help deliver environmental improvements to the town centre with a vision up to 2031. The strategy is a Supplementary Planning Document to the KTCAAP, providing an integrated approach to the design of the
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streets and spaces between buildings and includes several objectives. These objectives are as follows:
These objectives are expanded upon throughout the document and goes into site-specific detail including the vision for public realm intervention and change in a way that will promote town centre vitality and a quality sense of place. The document also provides ‘outline-costings’ which is a useful starting point. This is a very detailed document compiled seemingly by a specialising in urban design and provides a base to inform the type of quality public realm that should be aspired to through the HAZ programme and again ensures that the project can begin on a positive well-placed footing. This Public Realm Strategy document is available for inspection on the Council website: https://www.kettering.gov.uk/downloads/file/322/kettering_public_realm_strategy 4. Kettering Borough Shopfront Design Guidance This document should be read along side the local and national heritage and conservation policies and general policies that relate to character and appearance matters and is designed to inform basic design principles to shopfront alterations. The document is largely illustrative and provides a showcase to well-design shopfronts; see the below extract for an example:
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Whilst this document may not fit all circumstances its general theme and advocated approaches are those that could inform shopfront interventions coming forward through the HAZ programme during year 1 and is a good resource for shop owners and project workers. At the early stages of the project there is a need to update the SPD specifically for Kettering Town Centre to provide consistency and to better reflect its changing role and the uses of its buildings. Other material documents In addition to the above there are various documents and literature resources available that are associated with the HAZ that would be useful and could be material planning considerations and evidence bases used to inform HAZ interventions. These documents include information submitted as part of planning applications such as those associated with the Listed Building at 25 Montagu Street and various pictorial publications available in Kettering Library, Kettering Museum and the Council’s Planning Offices such as the ‘Kettering- Then and Now’ book published in 1997. Conclusion The above Planning Policies and supporting documents are available to the Council when considering development within the HAZ and demonstrate the robust and comprehensive ability of the Council to support heritage and conservation and sustain local economic activity through planning decision making. In addition, the above also goes to show the proactive work that has already been undertaken to drive regeneration projects forward with delivery evident on the ground. The HAZ programme will continue that good work going forward.
Commitment to implementing these policies The Council have led and successfully completed many of the public realm improvement projects discussed in the above supplementary planning guidance documents above. For instance, look to the Kettering Public Realm Strategy for discussion on the implemented improvements to Market Place and Horsemarket and its connecting road Market Street and approach along Sheep Street. This has led to those areas, especially Market Place being a catalyst for private investment with popular and unique restaurants and drinking establishment offerings being drawn to the area together with it being a focus for community activities. This regeneration project has resulted in a vibrant Market Place and a place where people are attracted to as a place to meet and linger as well as provide a high-quality public realm for all to enjoy. This is the type of public realm that the Council is keen to continue to deliver at High Street and on to Gold Street with a longer-term vision to have it spill into secondary roads at Lower/Montagu and Silver Street. The HAZ is seen as an exciting opportunity to deliver on some of these public realm improvements whilst at the same time capturing and reinvigorating the historic building environment that enclose the public realm on the journey. Look also toward the Kettering Town Centre Delivery Plan where the following projects associated with Eskdaill Street receiving two-way traffic and Meadow Road Urban Park Phase I have been completed broadly within the short-term timescales given within that document; by March 2019. The evident success and timeliness of the delivery of these projects go to demonstrate the Council’s commitment to implementing its own aspirations and how with the assistance of the HAZ
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programme some of these projects can be realised ahead of time whilst also including previously unplanned development to buildings. Development management support the wide initiatives laid out across the supplementary planning guidance documents through its decision making, whilst at the same time adhering to Planning Policy. For instance; within that last two years various residential schemes above ground floor within the Town Centre have received planning approval. These include approvals at Naseby/George Hotel, above 25 and 38 High Street, above 34/38 and 46 Gold Street, Dalkeith House and also notably a 33 unit scheme above the Post Office in Lower Street, whilst at the same time ensuring that the commercial use to the ground floor remains available. These actions by the Council in its planning decision-making shows that it is committed to implementation of its policies and look to support a vibrant mix of uses within the Town Centre whilst looking to also ensure that opportunity for sustained economic activity is protected now and in the future. For these reasons Kettering Borough Council has a robust planning policy base in place and can demonstrate drive and commitment to deliver on its aspirations in support of its Town Centre and thereby would be a good partner for Historic England.
Additional planning policy work needed to protect or enhance the area By virtue of the Council’s planning policy framework already in place there is no overriding requirement for an updated Conservation Area Appraisal, shopfront design guide or any other supplementary planning guidance documents to be produced. There may however be a place for Article 4 directions to certain buildings within the High Street, such as the likely ‘Gotch’ buildings to protect their facia and architectural detailing. There is also likely to be a place for the creation of bespoke design strategies to certain buildings and/or a development briefs to include accepted alternative uses that would be accepted for the building. In addition whilst the existing Public Realm SPD is thorough (even including material palettes and illustrative street furniture already evident at Market Place and Horsemarket) there is likely to be need to draw up bespoke designs for the public realm improvements areas planned at Meadow Road/High Street (south).
Other initiatives that complement the HAZ programme It is expected that the HAZ programme shall link in with other projects and initiatives underway or otherwise planned within or adjacent to the HAZ. These are discussed elsewhere within the submission.
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Appendix 8
Kettering Town Centre Survey 2019 We want your views! Town centres are changing and although they are still important places for shopping, they will also be increasingly important as places to live, work and enjoy leisure time. Last year the Kettering Town Centre Delivery Plan (2018-2025) was adopted by Kettering Borough Council, to recognise the changing face of our town. It outlines a series of projects the Council aims to deliver or influence. Our vision is for Kettering town centre to be a vibrant place at the heart of the community that is characterful, distinctive and fun. Earlier this year the Council also established a cross party working group to gain a better understanding of the changes and issues impacting Kettering town centre, as well as reflecting on the positive activities and unique aspects of our town. This group will talk to local businesses and residents and submit a report and proposal to the Executive Committee later this year on how the Council can help the transition from a retail-led centre, to a community-led town centre. We want your views and ideas! Please answer the following questions by 15th August 2019, to help inform the Town Centre Task & Finish Group’s proposal. Return your response to: Communications, Kettering Borough Council, Bowling Green Road, Kettering, NN15 7QX. You can also fill in the survey online at www.kettering.gov.uk/towncentresurvey 1. Which type of visitor to Kettering town centre best describes you? FF Live locally (Kettering Borough)
FF Day visitor
FF Work in town centre
FF Overnight visitor
2. How old are you? FF 16-24
FF 45-54
FF 25-34
FF 55-64
FF 35-44
FF 65+
3. What is your gender? FF Male
FF Prefer not to say
FF Female
4. Which best describes your current occupational status? FF Education / Training
FF Retired
FF Employed full-time
FF Self-employed
FF Employed part-time
FF Unemployed
FF Looking after home / family
5. How often do you visit Kettering town centre? FF 3+ times per week
FF Once or twice a month
FF Once or twice a week
FF Rarely
6. How has your frequency of your visiting Kettering town centre changed over the last year? FF More often
FF Less often
FF About the same
7. How do you normally travel to Kettering town centre? FF Bus
FF Train
FF Car
FF Walk
FF Cycle
8. What is your MAIN reason for visiting Kettering town centre? FF Café / restaurants
FF Live in town centre
FF Cultural services (Art Gallery, Library, Museum)
FF Lunchtime food purchase
FF Events
FF Markets
FF Financial / professional services (bank, Post Office, council services)
FF Shopping
FF Health care services (doctors, dentist, blood test)
FF Work in town centre
FF Leisure facilities (gym, swimming pool, dance/exercise class, park)
FF Other? (please specify)
FF Walk / browse
9. What other reasons do you visit the town centre for? (please tick all those which are applicable to you) FF Café / restaurants
FF Live in town centre
FF Cultural services (Art Gallery, Library, Museum)
FF Lunchtime food purchase
FF Events
FF Markets
FF Financial / professional services (bank, Post Office, council services)
FF Shopping
FF Health care services (doctors, dentist, blood test)
FF Work in town centre
FF Leisure facilities (gym, swimming pool, dance/exercise class, park)
FF Other? (please specify)
FF Walk / browse
10. How long do you spend (on average) when visiting Kettering town centre? FF Less than an hour
FF 3-4 hours
FF Up to 2 hours
FF 4+ hours
11. How much did you spend on your last visit to Kettering town centre? FF Nothing
FF £50+
FF Less than £20
FF Prefer not to say
FF £20-£50
12. Why do you use the shops/services in Kettering town centre as opposed to going somewhere else? FF Attractive / well-maintained town centre
FF Holiday / day trip
FF Closeness to work
FF Quality and variety of cafĂŠ/restaurants
FF Convenience / closest main shopping area
FF Quality and variety of shops / services
FF Friends / family
FF Specific shops / service
FF Good access (parking / public transport)
FF Other? (please specify)
13. Where else do you shop / access services? FF Corby
FF Rushden Lakes
FF Market Harborough
FF Stamford
FF Northampton
FF Other? (please specify)
14. Reason for using this place? FF Attractive / well-maintained
FF Variety and quality of shopping
FF Car parking
FF Wide offer (shopping, leisure, entertainment)
FF Closest shopping / service centre to home
FF Other? (please specify)
FF Good public transport
15. What do you think are the greatest challenges facing Kettering Town Centre today? Please pick 5 and rank them 1-5 (1 being the biggest challenge) FF Cost of parking
FF Number of vacant shops
FF Cost of running a business in the town centre e.g. rents and business rates
FF Online shopping
FF Decline in the number of market stalls
FF Reduced footfall
FF Lack of shops / services offering what you want
FF Town centre environment
FF Out of town shopping
FF Multiple ownership of town centre units and absent landlords FF Number of national retailers closing down
Any further comments or other challenges?
16. What do you think are Kettering town centre’s greatest assets? Please pick 5 and rank them 1-5 (1 being the greatest asset) FF Cultural facilities such as the Art Gallery, Library and Museum
FF Night life
FF Events such as Kettering by the Sea and community led events such as Kettfest
FF Quality of independent shops
FF Historic buildings and surroundings FF Leisure facilities (swimming pool, parks, gyms) FF Market Place
FF Pedestrianised zone FF Variety of cafes and restaurants Are there any other features which are an asset? Do have any comments on how the town centre can make more of these assets?
17. What do you think are the key opportunities which could help the town centre evolve? Please pick 5 and rank them 1-5 (1 being the most important) FF Communication about what’s on and happening / marketing
FF Public realm (street paving)
FF Different trading hours
FF Restaurants / cafes
FF Ensuring the town centre is clean and tidy
FF Review of parking charges and ways to pay
FF Leisure and entertainment facilities
FF Shop front improvements
FF Markets FF More events
FF Support new business start-ups with business rates discounts
FF More services such as health care
FF Variety of businesses
FF Residential in the town centre
FF Public open space such as seating Are there any other opportunities or suggestions?
18. Any further comments?
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What is a High Street Heritage Action Zone? High Street Heritage Action Zones (HAZ) are a Historic England initiative intended to: “Breathe new life into our town centres by re-vitalising historic buildings and helping to regenerate a vibrant place for locals, businesses and visitors” Historic England work with local people and partners (including local authorities) through joint-working, grant funding and sharing skills to help: • Restore historic buildings and put them back into use • Improve conservation areas to kick-start regeneration • Recognise ‘unsung’ places for their unique character and heritage.
How do you feel about Kettering town centre’s historic buildings?
What physical improvements can be made to our town centre?
What’s your favourite historic building?
How can we make the town centre look more welcoming and smart?
Please drop your answers into the Kettering Borough Council offices or email them to economicdevelopment@kettering.gov.uk. For more information on the scheme visit www.kettering.gov.uk/haz
Become a Historic High Street Hero! Kettering has the opportunity to become a High Street Heritage Action Zone (HAZ) and secure funding to improve our historical town centre but we need your help! Being a Historic High Street Hero is a really important job, you can spot things that need fixing and let us know what you like. Join us on a fun trail, give us your views, collect the clues and receive your award.
Kettering
FACT: In 1803 William Knibb was born in Market Street and became a famous missionary Question 3: Look up high at the old buildings, they stand in a perfect curve, look closely and note what you see: Things to fix:
This is your town centre and we want you to feel proud of where you live, shop and have fun. Join us on a fun trail, give us your views, collect the clues and receive your award. MON TA G
Things you like:
REEN
STRE
ING G
LO ND ON RO AD
ET
HOR SEMA RKET
3
CLUE to spot: can you find the blue plaque – take a photo!
E ET
RE
REE ND ST
STR
T MARK E T S
LD
DR YL A
GO
6
RO AD
AND
BOWL
R E ET U ST
N
L EW
ET
T
LO
W
S ER
TR
H STR EET
4
SHEEP STREET
MARKE T STREE T
NORT HAM PTO N RO AD
HIG
5
2 1
T
EE
FACT: A local architect called J A Gotch designed a lot of buildings in Kettering including the HSBC building Question 4: Look at where you walk and things around you . How can we make the area look more welcoming and smart?
FACT: The Alfred East Art Gallery, based in Sheep Street, opened in 1913 Question 1: What is your favourite building and why?
CLUE to spot: Find the arch next to HSBC – look up at the ceiling – what colour/s is it? QUESTION 5: Which 3 buildings stand out as needing improvement?
CLUE to spot: The row of buildings has a name, fill in the missing letters
C C
L
L
FACT: Kettering’s Market Charter was granted by Henry III in 1227 Question 2: What do you enjoy doing in this space?
FACT: Andrew Fuller helped found the Baptist Missionary Society and he is remembered in the Fuller Church Question 6: Look at where you walk and things around you, how can we make the area look more welcoming and smart?
CLUE to spot: The Corn Exchange is now home to The Kino Lounge but years ago it was home to another fun activity - look to the side to find out…… Answer:
How would you like to be kept up to date on this project? Face to face
Website
Please provide your email address if you are happy to receive updates regarding this project:
Please read our Privacy Policy and the relevant Privacy Notice to find out how Kettering Borough Council processes your personal information: www.kettering.gov.uk/privacy If you require a printed copy of our Privacy Policy or a Privacy Notice, please contact us on 01536 410 333 or visit our Customer Service Centre.
Love Kettering? This is your town centre and we want you to feel proud of where you live, shop and have fun. Kettering has the opportunity to become a High Street Heritage Action Zone (HAZ) and secure funding to improve our historical town centre. We want to involve you in the journey so please let us know how you’d prefer us to get in touch with you.
How would you like to be kept up to date on the this project? Face to face
Website
Please provide your email address if you are happy to receive updates regarding this project:
Please read our Privacy Policy and the relevant Privacy Notice to find out how Kettering Borough Council processes your personal information: www.kettering.gov.uk/privacy If you require a printed copy of our Privacy Policy or a Privacy Notice, please contact us on 01536 410 333 or visit our Customer Service Centre.
Kettering has the opportunity to become a High Street Heritage Action Zone (HAZ) to secure funding to improve our historical town centre, but we need YOUR help! We want to involve you on the journey so please let us know: • How you feel about the town centre? • What you do and don’t like about our historic town centre? • What physical improvements can be made? • How you would like to be involved and kept informed? This is your town centre and we want you to feel proud of where you live, shop and have fun.
Montague Street
Ketterimg
Market Place
High Street
Silver Street
Parish Church
The Library
Appendix 9 Community Engagement (activities November – December 2019)
Social Media Post advertising the online survey, over 240 responses received so far.
Engagement Roadshow which took place during the Kettering Christmas Market on 5th December.
Appendix 9
Engagement Roadshow which took place during the Teenage Market on Saturday 7th December. Over the two engagement roadshows we spoke to over 100 members of the public and collected over 60 survey responses.
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