LOCAL CONTENT AND SERVICE REPORT TO THE COMMUNITY JULY 2015 - JUNE 2016 (FY16)
OUR MISSION KET’s mission is to make Kentucky a better place and strengthen its communities by educating, inspiring, informing, and connecting its citizens through the power of public media.
OUR VISION KET distinguishes itself as the most-trusted, preeminent source of high-quality educational and public media—in classrooms, homes, and communities—to meet the diverse needs of Kentucky. KET produces and provides innovative and relevant programs and services, giving all citizens access to in-depth information and to cultural and educational opportunities.
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OUR VALUES LEARNING EQUITY
lifelong pursuit of knowledge
equal access to needed resources
FAIRNESS
respect for all voices
CREATIVITY
encouragement of imagination, invention, and expression
INNOVATION
appropriate use of advanced techniques and technologies
EXCELLENCE
achievement of high quality and effectiveness
INTEGRITY
adherence to the highest standards of conduct
DIVERSITY
inclusion in our workforce, services, and content
COMMUNITY
working together toward common goals
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EARLY CHILDHOOD EDUCATION
In early childhood education, KET helps prepare our
KET-produced toolkits of classroom resources and lesson
children to be kindergarten ready and successful in school.
plans – plus hands-on workshop trainings – in pre-literacy,
KET provides PBS KIDS programming to every Kentucky
science, math, arts and social-development.
child via our 16-transmitter broadcast network, online and
During FY16, the Corporation for Public Broadcasting
on mobile. KET and PBS KIDS are leaders in reaching
selected KET as one of 11 stations nationwide to receive
families – especially those who need it most. PBS stations
a Ready to Learn Community Collaboratives for Early
reach more children age 2-5, more moms with young
Learning and Media grant. With the help of this and other
children, and more children from low-income homes than
grant programs, KET directly reached more the 2,700
any other children’s TV network.
parents and 4,000 early childhood professionals across
Given the data from the Kentucky Department of Education indicating that 50% of the children in our state aren’t prepared to enter kindergarten, PBS KIDS programs like Sesame Street, Curious George and The Cat in the
the state to demonstrate how concepts vital to creating kindergarten readiness can be taught through PBS Kids programs as well as through simple, everyday objects and activities.
Hat, are especially important. Furthermore, for the many
In Floyd County, for example, Superintendent Henry Webb
Kentucky children who are not in any formal preschool
noted the strides they have made – with the help of KET
environment before entering kindergarten, KET is one of
resources – in preparing children to enter school: “The
the only high-quality early childhood education resources
work KET has done has helped us raise our percentages
accessible to every home in Kentucky.
of children who are kindergarten ready. Right now, it’s at
The KET ‘Everyday Learning’ Early Childhood Initiative provides childcare workers and preschool instructors with
about 80 percent!” REPORT TO THE COMMUNITY
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THE YEAR AT A GLANCE PBS KIDS resources can help close the math
achievement gap for children from low-income families and better prepare them for Kindergarten. *
2,700 PRESCHOOL TEACHERS AND CHILDCARE WORKERS enrolled in the KET Childcare Training program for state licensing requirements. Provided 192 courses and training events to 4,000 childcare workers and 2,700 parents, impacting an estimated
90,000 children.
In a recent study, children who used media content from PEG + CAT showed notable IMPROVEMENT in their understanding of critical math concepts, such as 3-D shapes and patterns. **
* Engaging Families in Early Mathematics Learning: A Study of a Preschool Family Engagement Model. WestEd, 2014. ** Llorente, C., & Pasnik, S. (2014). Peg + Cat Content Study. A Report to the CPB-PBS Ready To Learn Initiative. New York and Menlo Park, CA: EDC-SRI.
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K-12 EDUCATION
“I receive a significant amount of joy and happiness
schools in Kentucky to participate in the Reporting Labs
every time I get the chance to tell a new story.”
and provided mentoring both in the schools and at KET’s
Those could be the words of any number of professional
production facilities.
writers or journalists. But instead they were spoken by
Jailen, who was among 20 talented middle and high
Louisville high school student Jailen Leavell, talking
school storytellers from 11 states selected for summer
about his experience with a KET media arts project.
internships at the PBS NewsHour in Washington, D.C.,
Bringing learning to life is at the heart of what we do at KET. For students like Jailen, a junior at Pleasure Ridge
epitomizes what happens when students become active learners.
Park High School, that means providing the opportunity
KET offers countless opportunities to support learning
to experience real-world journalism and television
both inside and outside the classroom:
production – which involves thinking critically, problem-
• hands-on workshops in the KET Media Lab
solving, synthesizing information and investigating
• KET Distance Learning courses
important topics – through the PBS NewsHour Student
• thousands of engaging and interactive digital resources
Reporting Labs. In FY16, KET sponsored three high
through PBS Learning Media REPORT TO THE COMMUNITY
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THE YEAR AT A GLANCE Instructional Resources & Services In K-12 education, KET has produced more than 3,000
I’m so grateful for KET! It’s our state’s best educational resource by far!
-
digital classroom resources in science, mathematics,
A Franklin County media specialist
health, history, social studies, the arts and early childhood as a leading national partner in PBS LearningMedia – a comprehensive online multimedia
Professional Development
learning service provided by KET in partnership with
KET launched three new professional development
the Kentucky Department of Education. Since 2014,
courses:
Kentucky students and teachers have utilized more than
• Classroom Video Production
3.5 million PBS LearningMedia resources.
• Promoting Positive Behavior in Schools III • Exploring Your School’s Data More than 65,000 PD certificates were awarded to
Supported by a grant from the Kentucky Department of
educators during FY16.
Education, KET launched EXPLORACIONES, a world languages toolkit to provide much-needed resources for teaching languages at the elemenary level. More than 2,000 students participated in KET Distance Learning Courses in Arts and Humanities, Latin, German, Chinese and Spanish. All are available for dual credit from Morehead State University.
Consultants & Trainings KET Education Consultants provided 764 workshops,
High school student JAILEN LEAVELL
events and consultations to nearly 11,000 teachers, students and parents.
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ADULT EDUCATION
KET delivers educational resources that begins in the
Fast Forward is proven – 90% of students using Fast
preschool years and extend through high school and
Forward pass the test and earn a GED® credential.*
beyond. We also recognize that not everyone follows
That’s well above the national average. Researchers
the same educational path.
also reported that Fast Forward is quickly becoming
When Amanda Isner-Cheek was just 14, her life began to change, and not for the better. Her mother moved her
“a regular part of the repertoire for adult-learning instructors.”
to small town where the school lacked special programs
GED Testing Service reports that the pass rate of
to help her with her ADD and dyslexia. After dropping
students using Fast Forward surpasses the average
out of high school, things got worse for Amanda when
national pass rate in every subject area.
her mother died. Her life was spiraling out of control as she turned to drugs, got a divorce, was incarcerated and lost custody of her child.
After receiving her GED certificate, Amanda was named the Fast Forward Kentucky Student of the Year. Now, she has begun taking classes at Western Kentucky
As Amanda attempted to put her life back together,
Community and Technical College with the goal of
she realized the lack of a high school diploma was a
becoming a substance abuse counselor.
barrier she needed to overcome. She turned to the Lyon County Adult Learning Center – and KET’s Fast Forward test-preparation learning system. Thanks to a
* Source: Arroyo Research Services independent evaluation of users with complete GED® test results, 2016
partnership between KET and Kentucky Adult Education (KAE), Fast Forward is available in all adult education centers statewide. REPORT TO THE COMMUNITY
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THE YEAR AT A GLANCE FAST FORWARD IS HIGHLY EFFECTIVE –
90% of students using Fast Forward pass the
test and earn a GED® credential.*
Fast Forward added more than
9,000 NEW USERS in FY16.
1,000
More than ADULT EDUCATION INSTRUCTORS participated in live and virtual workshops conducted by KET,
2,500 educators through
and KET provided online training to GED Test Info courses on PBS TeacherLine.
Dropping Back In — including a new fifth episode — was re-released in both Spanish and English and aired in 47 states.
GED graduate AMANDA ISNER-CHEEK
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IN THE COMMUNITY. FOR THE COMMUNITY.
PUBLIC AFFAIRS Kentuckians count on KET’s public affairs programming to stay informed and gain a greater understanding of the many complex issues facing our state and nation. Kentucky Tonight, Comment on Kentucky, and Connections with Renee Shaw delivered weekly insights and analysis, while live legislative coverage and the nightly highlights on Legislative Update ensured that every person had unparalleled access to the legislative process.
JOHN HALL: THE KENTUCKY COMMODORE From the academic halls at Vanderbilt University to the competitive business world at Ashland Oil, prominent Kentuckian John Hall has thrived with both tenacity and compassion. KET’s profile of Hall showcased not only his business success but also the more than two decades Hall has spent since retirement dedicating his life to philanthropic work that has affected hundreds of thousands.
BLACK WOMEN WRITERS Three acclaimed Kentucky authors spearheaded a forum to address the unique challenges of being a Southern black woman. Moderated by KET’s Renee Shaw, the forum featured writers Nikky Finney, Crystal Wilkinson and Bianca Lynn Spriggs and addressed the many complex issues and experiences that have influenced their writing.
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HEALTH Health Three60 addressed smoking cessation and youth mental health. Production of Kentucky Health began in KET’s downtown Louisville studio and continued to address numerous health issues with Dr. Wayne Tuckson. And with continued support from the Foundation for a Healthy Kentucky, KET worked across several series to provide in-depth, ongoing reports focused on two critical areas: oral health care and opioid addiction.
OPIOID INITIATIVE The opioid epidemic is a major health crisis in Kentucky, with overdoses from opioids claiming the lives of more than 1,000 people every year. As part of an intense, multi-platform look at both the crisis and those attempting to battle the epidemic, KET began its Inside Opioid Addiction initiative. In FY16,
11 programs were produced including several from the 2016 National Rx Drug Abuse & Heroin Summit in Atlanta.
ARTS & CULTURE KET showcased our state’s vibrant arts scene and shared stories from our collective cultural history and heritage. Kentucky Muse brought viewers a biography of pioneering musician and Kentucky native Merle Travis and went behind the scenes of the Kentucky Humanities Council’s Kentucky Chautauqua program. Plus, Kentucky Life and Kentucky Collectibles remained audience favorites.
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KET ORIGINAL PRODUCTIONS
PUBLIC AFFAIRS – WEEKLY SERIES
GENERAL ASSEMBLY COVERAGE
Kentucky Tonight
Legislative Update nightly during sessions
Comment on Kentucky
Regular Session Live coverage
Connections with Renee Shaw
overnor’s State of the Commonwealth Address – G Live coverage
One to One with Bill Goodman
PUBLIC AFFAIRS SPECIALS General and Primary Election Inauguration Day Live coverage Kentucky Chamber Day Fancy Farm Rx Drug Abuse & Heroin Summit SOAR Innovation Summit Dropping Back In “Building a Better Life” Health Three60
“Clearing the Smoke”
“The Out of Control Child: Help for Families”
Education Matters
“College Financial Aid Call-in”
“Student Voices”
“Empowering Students Through Technology”
Special Session Live coverage Legislative Interim Meetings Live coverage
ARTS & CULTURE – WEEKLY SERIES Kentucky Collectibles Kentucky Life
ARTS & CULTURE – SERIES/SPECIALS Great Conversations at the Kentucky Author Forum Kentucky Muse “Kentucky Chautauqua” Kentucky Muse “Merle Travis: Guitar Man” Travis Pickin’: A Musical Tribute Haunting Tales Louisville’s Olmsted Parks Kentucky Writers Hall of Fame Ceremony Black Women Writers Forum
Severe Weather: Staying Safe
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OTHER SERIES/SPECIALS
German
John Hall: The Kentucky Commodore
Healthy Me (Early Childhood)
Conversations with Champions
Kentucky Chautauqua
Prominent Kentuckians in the U.S Senate “Happy Chandler, Earle Clements and Thruston Morton: The Rivalry That Defined an Era and Launched a Career”
Language Arts: Resources for Adult Education
Voting Rights: Past, Present and Future News Quiz
INSTRUCTIONAL RESOURCES, COURSES AND ONLINE LEARNING
Latin Lincoln: I, Too, Am a Kentuckian Mandarin Chinese Muse Moments Music Toolkit News Quiz
All Around Me (social studies)
Promoting Positive Behavior in Schools III
Art to Heart (arts)
Spanish
Arts in Culture
Virtual Physics Labs
Classroom Video Production
Visual Arts Toolkit
Dropping Back In
A World of Stories
Echoes and Reflections Everyday Math Everyday Science Exploraciones (Spanish) Exploring Your School’s Data KET Fast Forward KET Fast Forward Basics workbook series KET Fast Forward Skills for Success workbooks
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PBS AND PBS KIDS
THE YEAR AT A GLANCE Downton Abbey bids farewell - Fan favorite
Science and nature kicked off FY16 in a big way with
popular series from Masterpiece provided a satisfying
live miniseries brought together scientists, filmmakers,
“Downton Abbey” ended its six-season run, as the
conclusion to the story of an Edwardian-era royal family and its staff in a rapidly changing world. The finale drew nearly 10 million viewers nationwide, exceeding all
the premiere of Big
Blue Live. This unprecedented
animal behaviorists and other experts to document the amazing rejuvenation of Monterey Bay. Viewers were able to see one of nature’s great “reality shows” delivered through state-of-the-art filming technologies
other broadcast networks during its time period. While the end of “Downton Abbey” was bittersweet,
and live reports from air, sea and below the waves.
viewers found new dramas to love. Indian
Ken Burns returned to the subject of baseball with
British colonialism in the 1930s, presented another tale
important figure in our nation’s most important game.”
Summers, set against the historical backdrop of
a wide-reaching profile of what he calls “the most
of society on the cusp of change. A Place to Call
Home, a post-war drama set in Australia, quickly
Jackie Robinson told the story of how this
legendary player rose from humble origins to break
endeared itself to KET viewers as well.
the game’s color barrier, and how he waged a fierce,
At long last, one of the most-asked viewer questions –
Americans.
“When will there be a new season of Doc Martin?”
lifelong battle for first-class citizenship for all African
– was answered when season seven of the fish-out-
And finally, American Masters brought viewers in
story of the cantankerous, blood-adverse doctor living
most famous native daughters in Loretta Lynn:
of-water comedy/drama once again picked up on the in a quirky English coastal village.
KET is Kentucky’s source for PBS programs. Science, history, the arts and more come to life through the engaging and thought-provoking content from PBS.
Kentucky and across the nation the story of one of our
Still a Mountain Girl.
PBS is the 5th mostwatched network among all broadcast & cable channels.
For the 13th consecutive year, the American public ranked PBS #1 IN PUBLIC
TRUST and an excellent value for tax dollars.
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Nurturing the Whole Child Kentucky families depend on KET to
brand for school readiness, ranking first in
deliver PBS KIDS – the number one educational
delivering on every measured skill – math, reading,
media brand for children – through television,
social, emotional and beyond. *
digital platforms and community-based programs. KET and PBS KIDS bring learning to life for all children with content that supports and nurtures
In the same survey, PBS KIDS led all networks
in improving kids’ behavior, with 74% of parents saying their child exhibits more positive
the whole child.
behavior after engaging with PBS KIDS.
In a recent survey, parents ranked PBS KIDS as
* Smarty Pants, 2014
the most trusted and relied upon media
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KET ANYWHERE
KET and PBS programs are on demand, any time, on practically any device: - KET.org
- KET Legislative Coverage app for Apple and Android - KET and PBS channels on YouTube - Apps for iPhone, iPad, and Android
- Channels for Roku, Apple TV, Android TV, Amazon Fire TV, and Windows 10
- PBS KIDS apps for iPhone, iPad, and Android - KET on iTunes U
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A new KET
Education website launched
in FY16, making it easier than ever for teachers,
students and parents to interact with hundreds of thousands of dynamic learning resources. Total FY16 page views on KET.org were 4.7
million. More than 2.6 million videos were viewed on KET.org and related video platforms, a 39% increase over FY15. Providing an additional benefit to members, KET Passport launched in FY16. The service offers
The KET Legislative Coverage app was updated and now is available for Android devices. Nearly 100,000 views
of legislative video occurred across the app and
KET.org.
extended access to many PBS programs online or through streaming devices like Apple TV and Roku.
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FISCAL YEAR 2016 OPERATING REVENUE
State General Funds 56% Grants/Entrepeneurial 17%
CPB 15%
Private Donations 12%
State General Funds Grants/Entrepreneurial CPB Private Donations
$12.6 M $3.8 M $3.4 M $2.7 M
TOTAL
$22.5 M
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KENTUCKY’S ONLY STATEWIDE MEDIA
KET COVERAGE MAP KET’s broadcast and education services originate
from the O. Leonard Press Telecommunications Center in Lexington. KET operates a production center at
the Capitol in Frankfort and a studio and community outreach office on Main Street in Louisville.
Cincinnati
Charl./Hunt. Louisville
Lexington
Evansville
Tri-Cities
Bowling Green Paducah/Cape G. Nashville
Knoxville
DMA RANK
TV MARKETS
KY HH
TOTAL HH
49
Louisville
500,030
653,710
63
Lexington
472,550
472,550
36
Cincinnati
170,160
868,900
67
Charleston/Huntington
104,800
434,540
103
Evansville
107,710
276,130
82
Paducah/Cape Girardeau
90,810
370,560
182
Bowling Green
78,280
78,280
29
Nashville
67,680
67,680
62
Knoxville
26,830
26,830
97
Tri-Cities, TN
12,770
12,770
TOTAL
1,631,620
3,261,950
TV CHANNELS KET— High-definition KET and PBS programming KET2 — How-to, travel and lifelong-learning programs, PBS encores KET KY— Kentucky issues, heritage, history, and culture
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AWARDS AND KEY PARTNERSHIPS
COMMUNITY LEADERSHIP 2016 National Friends of Public Broadcasting Volunteer Management Award, Julie Schmidt
2016 OHIO VALLEY REGIONAL EMMY AWARD NOMINATIONS Kentucky Life “Marty Brown” - Gary Pahler Kentucky Life “Sultana Disaster” - Paul Smith Kentucky Life “Abandoned: Sherman Cahal” - Steve Shaffer Kentucky Life “Himlerville” - Paul Smith
2016 LEXINGTON ADVERTISING FEDERATION ADDY AWARDS Silver: Visions magazine (design) - Tim Bischoff, Amy Crittenden, John Dawahare, Dave Hamon, Todd Piccirilli, Ellen Soileau, Justin Stewart, Missy Upton Silver: “The Sun Shines Bright” KET Icon ad (full-page print) - Tim Bischoff, John Dawahare, Lisa Meek, Todd Piccirilli, Steve Shaffer
PRSA THOROUGHBRED CHAPTER AWARDS KET Content Service (specialized PR approach) - Tim Bischoff, Todd Piccirilli, Tom Martin
Kentucky Muse “Kentucky Chautauqua” - Matt Grimm, Nick Helton Louisville Life “Rudell Stitch” - Gary Pahler American Graduate Champion: “Chenoweth Allen” - Steve Shaffer Program Host/Moderator - Amy Hess
NATIONAL EDUCATIONAL TELECOMMUNICATIONS ASSOCIATION AWARDS NewsQuiz, Instructional Media – Broadcast Program - Allison NeCamp, Mary Duncan, Brandon Wickey, Anna Gordon Exploraciones, Instructional Media – Teacher Resource - Teresa Day, Carla Gover, Sara O’Keefe, Mary Duncan
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KEY PARTNERSHIPS 55,000 Degrees Capitol Environmental Education Center City of Louisville - Office for Safe and Healthy Neighborhoods Commerce Lexington Community Action Council’s Policy Council and School Readiness Committee ConnectKentucky Council on Postsecondary Education Eastern Kentucky University Education Professional Standards Board Family & Caregiver Engagement and Transition to Kindergarten Action Networks Fayette County’s Birth to 5 School Readiness Project FEMA Forward in the Fifth Foundation for a Healthy Kentucky GED Testing Service® Governor’s Office of Early Childhood Greater Louisville, Inc. and GLI Arts & Cultural Attractions Jefferson County Public Schools KentuckianaWorks Kentucky Adult Education Kentucky Arts Council Kentucky Association of School Librarians Kentucky Broadcasters Association Kentucky Cable and Telecommunications Association Kentucky Center for the Arts Kentucky Chamber of Commerce Kentucky Community and Technical College System Kentucky Cooperative Extension Kentucky Department of Education Kentucky Department of Fish and Wildlife Kentucky Division of Emergency Management Kentucky Environmental Education Council Kentucky Higher Education Assistance Authority
Kentucky Historical Society Kentucky Humanities Council Kentucky Press Association Kentucky’s Public Radio Stations Kentucky Science Center Kentucky Valley Educational Cooperative Leadership Kentucky Legislative Research Commission LexArts Louisville Cultural Consortium Louisville’s Campaign for Grade-Level Reading Louisville Free Public Library Louisville Ready for K Alliance Louisville Urban League Metro United Way Morehead State University Murray State University National Center for Families Learning National Weather Service Nature Preserves Commission PBS Newshour Student Reporting Labs Pine Mountain Settlement School Prichard Committee for Academic Excellence Promise Zone Neighborhood SOAR (Shaping Our Appalachian Region) University of Kentucky University of Louisville University Press of Kentucky
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LEADERSHIP AND GOVERNANCE
The governing body for KET is the Kentucky Authority for Educational Television, an agency of the Commonwealth of Kentucky in the Education & Workforce Development Cabinet. The KET Foundation and the Commonwealth Fund for KET support the mission and work of the Authority by
KET FOUNDATION INC. •M embers of the Kentucky Authority for Educational Television
•M ary Butler, Lexington (Friends of KET representative)
•S hae Hopkins, KET Executive Director (Treasurer)
managing and soliciting funds and contributions that support local productions, services, and the acquisition of PBS and other programs. The Friends
FRIENDS OF KET EXECUTIVE COMMITTEE
of KET, a statewide group of volunteers, help promote
• President: Sean Mestan, Princeton
programs and services in communities across the
• President-elect: Donna Wear, Paducah
commonwealth.
KENTUCKY AUTHORITY FOR EDUCATIONAL TELEVISION • Chair: Rusty Cheuvront, Louisville
• Vice Chair: Donna Moore Campbell, Lexington • Secretary: Hilma Prather, Somerset
• Executive Committee At Large: Dr. Suvas Desai, Lexington
• Executive Committee At Large: Heidi Margulis,
• Secretary/Treasurer: Martha Deener, Lexington • Vice President: Kathy Brauer, Henderson • Vice President: G. Dan Griffith, Owensboro • Vice President: Romanza Johnson, Bowling Green • Vice President: A. Dale Josey, Louisville • Vice President: Martha Deener, Lexington • Past President: Nancy Thames Richmond • Nominating Chair: Carol Beirne, Ft. Wright
Louisville
• David Couch, Frankfort
• Stephen Pruitt, Ph.D., Kentucky Commissioner of Education, Frankfort
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COMMONWEALTH FUND FOR KET INC.
KET SENIOR MANAGEMENT
• Chair: Nick Nicholson, Lexington
• Shae Hopkins, Executive Director and CEO
• Chairman Emeritus: John R. Hall, Lexington
• Tim Bischoff, Senior Director, Marketing and Online Content
• Secretary: Kimberly D. Patton, Hebron • Treasurer: John S. Domaschko, Edgewood • Mira S. Ball, Lexington • Kathy Brauer, Henderson
(Friends of KET representative)
• Vickie Yates Brown Glisson, Louisville • Donna Moore Campbell, Lexington • Rusty Cheuvront, Louisville • Shae Hopkins, KET Executive Director • Bill Jones, Paducah
• Craig Cornwell, Senior Director, Programming • Tonya Crum, Senior Director, Education • Jorge Gonzalez, Senior Director, Technology • Linda Hume, Senior Director, Finance and Administration • Linda Randulfe, Senior Director, Production Operations • Michele Ripley, President, Commonwealth Fund for KET • Julie Schmidt, Senior Director, External Affairs
• James H. “Mike” Molloy, Lexington • Hilma Prather, Somerset • William T. Young Jr., Lexington
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600 Cooper Drive • Lexington KY 40502 (800) 432-0951 • (859) 258-7000 facebook.com/KET • @KET KET.org •