COLOR PALETTE

Creating a distinct and complimentary color palette is going to be an important part of building brand recognition. Your color palette will be used across your socials, stationery, website and so much more. On the next page is the proposed color palette and why it’s been chosen or your business.

A lively and cheerful color can evoke Mexican nostalgia, bringing warmth and joy to a brand. Its orange tones are linked to a spirit of adventure.

Barrio Beige Canela Crema Sea Green Agave Black

Representing tranquility, this color enhances the natural aspect of the brand and supports its print materials, distinguishing the brand's core nature from its marketing nature.

Colors resembling loyalty and trust are core to BDB and its values. The brand is grounded by the colors of cinnamon, connecting it boldly to the earth.

This calming and soothing color adds to the already serene and lively environment of BDB, bringing a sense of elegance and sophistication, and promoting relaxation.

Touching on the agave symbolism within Mexican culture, this also adds to the brand's earthiness. Its darker shade compliments marketing materials and vitalizes the rest of the palette.

Associated with sophistication, this timeless color further adds strength to the brand's palette. It can be used to support text, headlines, body copy, and more.