1 minute read

SECONDARY LOGO

Next Article
BRAND PHOTOGRAPHY

BRAND PHOTOGRAPHY

The secondary logo or known as the ‘alternative logo’ uses components from your main logo but in a different layout.

This Agave plant and when the business was established.

Advertisement

Having this logo allows for more flexibility for your brand. For example if your primary logo doesn’t fit within a certain space your secondary logo can be used instead.

Notes:

The secondary logo has a condensed feel, embodying what the primary logo represents. It removes the tagline while keeping the agave, which represents the business's product, and the established year.

Gives consumers a quick reminder of what they can expect.

This article is from: