Barista Del Barrio Brand Presentation

BRAND PRESENTATION

Business Name: Kevin Grijalva | Graphic Design Attention of: Barista Del Barrio Date: 06/08/2023

Barista Del Barrio

Barista Del Barrio is a Mexican breakfast and cafe business that combines traditional Mexican ingredients with high-quality coffee to create a unique and inspiring experience for its customers. The business is dedicated to providing exceptional service and a warm and welcoming atmosphere that fosters a sense of community. Its tagline, "Taste the culture, feel the love," reflects the business's aim to create an environment where customers can escape the stresses of daily life and feel like part of the Barista Del Barrio family.

Honesty

Humility

Quality

Connection

Nostalgia

MOODBOARD

During the creative direction stage, this moodboard was chosen as the best fit for your business!

Mood boards are a group of design elements that include images, concepts, colors and styles proposed for the direction, look and feel of the visual identity. Giving you a clear understanding of the design direction that the brand identity will follow.

Direction:

The moodboard has a traditional Mexican feel, featuring organic accents, bold colors, and a sense of nostalgia. It also has an aspect of youthfulness and modernism.

LOGOS

A brand logo is a symbol, emblem, typographic, or the combination of all used by businesses to mark its brand’s identity. Having a unique logo helps your customers to identify & remember your product and quality of your brand.

It’s important that your logo is responsive and can be used in a variety of different spaces. That’s why variations of your primary logo have been designed.

This Agave plant is inspired by the original design and essence of the Arizona Desert.

PRIMARY LOGO

You primary logo is the main signature of your brand. This should be used most frequently when space allows for it.

A business tagline that reflects the aim to be a part of the BDB family.

Think of your primary logo as the trunk of a tree and the other logo variations as the branches.

Notes:

In short, the logo embodies the brand's roots and gives consumers a quick reminder of what they can expect, with a nostalgic Mexican feel.

Highlight’s that the business was established in 2017.

Mexican Breakfast & Café ESTD 2017

Retaining the main logo name.

SECONDARY LOGO

The secondary logo or known as the ‘alternative logo’ uses components from your main logo but in a different layout.

This Agave plant and when the business was established.

Having this logo allows for more flexibility for your brand. For example if your primary logo doesn’t fit within a certain space your secondary logo can be used instead.

Notes:

The secondary logo has a condensed feel, embodying what the primary logo represents. It removes the tagline while keeping the agave, which represents the business's product, and the established year.

Gives consumers a quick reminder of what they can expect.

Mexican Breakfast & Café

ESTD 2017

SUBMARK LOGO

Adding a coffee bean serves to balance the design and embody the coffee that BDB serves.

The Submark Logo is another variation of your logo with a different layout giving you versatility when using your branding.

Tastetheculture, feelthelove

The tagline reflects the aim to be a part of the BDB family and what the business serves, with the added Mexican breakfast and cafe line. It is wrapped in a ring around the logo mark.

This is to be used when your other variations don’t fit in the required space.

Notes:

The submark is an ultra-condensed, memorable, space-saving logo that includes the tagline and what BDB serves. It contains the logo mark in the center, with its distinctive qualities that you can't miss.

The coffee pot was a distinct icon in the original brand. Now, it has been incorporated into the letter B, along with some steam.

LOGO MARK

Logo Marks are a simplified version of your main logo. This consists of either 2 letters or an icon/symbol. Having something simple works well when you have a more confined space to fill.

Notes:

The simple yet iconic BDB logo, incorporating a pot and coffee bean, creates a distinctive quality and nostalgia that pays homage to the community and owners of the established BDB brand. The acronym "BDB" serves as the logo mark for the brand.

Adding a coffee bean serves to balance the design and embody the coffee that BDB serves.

The letter D from "Del" is morphed within the two Bs to form BDB. This iconic acronym is now part of the BDB family and forms the logo mark, created by the community and owners.

Using a set of consistent fonts for your business is going to be crucial because it sets the tone.

FONTS

Your fonts have been chosen to pair perfectly with each other as well as your brand identity. Having different sets of fonts allows for the design to not be repetitive. By using consistent typography across your brand will make you recognisable and memorable.

The semibold font

"Signika Negative" was specifically designed for wayfinding and signage, making it ideal for use in this subheading.

Experience nostalgia with our exclusive Barista Del Barrio coffee mug. Featuring our name, it's the perfect way to remember to "Taste the culture, feel the love!" as you sip your coffee.

The playful and bold personality of this font makes it well-suited for headlines, giving them a charming look.

Signika Negative is effective due to its low contrast and tall structure, which allows for impactful calls to action.

BUY NOW

Signika Negative in medium has incredible clarity. Its gentle sans-serif look improves readability in small sizes.

PRIMARY FONT: LILY SCRIPT ONE

The primary font is your default typeface & should be used within headers & titles.

SECONDARY FONT: SIGNIKA NEGATIVE

The secondary font compliments your primary font. This will be used on subheadings & body copy.

SUPPORTING FONT: MYRA 4F CAPS

Your supporting font fits nicely with both the primary and secondary font.

Lily Script is a playful, sturdy, and bold font with romantic qualities and a nostalgic feel that brings BDB to life. Its bold personality is well-suited for headers and titles.

a b c d e f g h i j k l m n o p q r s t u v w x y z

Selected for its gentle character, this font is designed to enhance the clarity of information for wayfinding and signage purposes. Its low contrast nature was chosen for BDB's subheadings and body copy.

a b c d e f g h i j k l m n o p q r s t u v w x y z

The playful nature of the typeface complements both the primary and secondary fonts. Its bold feel and capital forms, which resemble a coffee mug handle, bring together the two font styles.

a b c d e f g h i j k l m n o p q r s t u v w x y z

COLOR PALETTE

Creating a distinct and complimentary color palette is going to be an important part of building brand recognition. Your color palette will be used across your socials, stationery, website and so much more. On the next page is the proposed color palette and why it’s been chosen or your business.

A lively and cheerful color can evoke Mexican nostalgia, bringing warmth and joy to a brand. Its orange tones are linked to a spirit of adventure.

BARRIO BEIGE CANELA CREMA SEA GREEN AGAVE BLACK

Representing tranquility, this color enhances the natural aspect of the brand and supports its print materials, distinguishing the brand's core nature from its marketing nature.

Colors resembling loyalty and trust are core to BDB and its values. The brand is grounded by the colors of cinnamon, connecting it boldly to the earth.

This calming and soothing color adds to the already serene and lively environment of BDB, bringing a sense of elegance and sophistication, and promoting relaxation.

Touching on the agave symbolism within Mexican culture, this also adds to the brand's earthiness. Its darker shade compliments marketing materials and vitalizes the rest of the palette.

Associated with sophistication, this timeless color further adds strength to the brand's palette. It can be used to support text, headlines, body copy, and more.

DESIGN ASSETS & ILLUSTRATIONS

Illustrations & patterns are an exciting element to your brand. This is where you can bring in your brand personality and create a memorable brand experience.

It’s also an effective way to build brand recognition that carries through your business’ physical presence, at every touch point, and helps you maintain cohesive branding.

A brand pattern was designed for areas such as food packaging and background elements, adding a fun and youthful quality to the brand. Iconic imagery, such as the burrito, cinnamon, and the popular "Horchesso," was incorporated into the design.

A starter set of brand stickers not only provides a marketing opportunity for our generation of sticker-loving youth, but also adds an element to the branding of BDB.

Additional pattern assets can be added to marketing materials and packaging with a modern twist. You can also use icons from the brand pattern to enhance the visual appeal.

Burrito Bowl OR

Seeing your Instagram feed with the proposed branding can really help visualise the possibilities of what you can do with your brand.

SOCIAL MEDIA & PHOTOGRAPHY

This also allows you to visually see how the branding elements like color palettes, fonts, photography etc. should be used alongside one another.

Knowing what photography direction to follow helps keeps your brand consistent.

Family-style photos showcase the connection and loyalty between family members & brand

BRAND PHOTOGRAPHY

About:

Following a certain photography style within your brand is going to help with showcasing your brand voice, whilst staying consistent.

Having a certain style within your brand can be recognisable to your audience. This direction can be used on your website, & social media.

Photography Direction:

The selection describes the use of family-style photos, food with a desert background, and color-blocked imagery to highlight the connection and loyalty between family members and the BDB brand, as well as the brand's roots in the desert and its culture. These elements contribute to a coherent brand voice across all channels. This approach aligns with the new visual identity of BDB, which incorporates bold colors, playful fonts, and iconic imagery to create a warm and nostalgic feel while also reflecting the brand's youthfulness and modernism.

Food with a golden sunshine and desert background can highlight the brand's roots in the desert and its culture.

Using color-blocked imagery with brand colors is essential to maintain a coherent brand voice across all channels.

Capture dynamic shots of business personnel showcasing their contributions and achievements, using both brand assets and natural shots.

@barista_del_barrio

BDB Updates!

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We can deliver information to the BDB family in a concise and direct manner with our brand voice in mind by using organic shapes and text.

MOCKUPS

Mockups do a great job of showing your brand in action so you can really get a feel for how your brand will look. This is going to give you a really clear idea of how your branding can be used on stationery and more!

Please note: the mockups are just to show your brand in action and aren’t real.