Giulietta previews in Jozi 100 years ago, a red blooded Italian racing car manufacturer was born… 90 years ago, Guiseppe and Enzo secured race victory at Mugello… 70 years ago, they became a revered national Italian emblem… 60 years ago, they won the first ever Formula One World Championship… 55 years ago, the Giulietta icon was born… Now, you can secure a piece of motoring history for yourself.
Knowing Alfa Romeo is to understand uncompromised beauty, to understand the birthplace of legendary desirability. It is knowing why an automobile is more than moving parts, more than pressed leather, electric current, cold steel and hot oil. It is knowing that a car has a beating heart, a soul, a name. It is knowing that desire is forceful, tangible yet inexplicable, and that compromise plays no part in the reasoning of the heart. It is knowing that every experience in an Alfa Romeo is to be enjoyed, a privilege, an event, the embodied aspiration of vehicle ownership… Owning an Alfa Romeo is displaying a passion, it is owning individuality, an elite understanding amongst fellow Alfistis. It is owning a desire for perfection, innovation, legendary performance and beauty by design. Owning an Alfa Romeo is to own the spirit of Italy, the scarlet hearts of Bertone, PininFarina, Giugiaro and Zagato. It is owning a history of passion, a piece of the Quadrifoglio, a need to manifest the joy of driving.