Contents Cover
28 Holiday money-makers With the help of licensees and industry professionals, we came up with 10 profit-building ideas for the holiday season
Features
16 Marketing: Beer presentation Is presenting beer the way it was intended worth the costs involved? 46 Food: Fresh food, fresh ideas With a more health-conscious public, serving organic food might just be the next big thing 54 Profile: Ultra Supper Club Ultra owner Brenda Lowes shares why fine dining and a nightclub are a winning combination
What’s on tap
24 Business building: Case study Toronto’s Duke of York pub doubled its sales on a Tuesday thanks to a trivia league 38 Business building: Sales strategies Bolster beverage sales in no time with seven simple tips from U.S. sales expert Bob Brown 47 Human resources: Staff retention Rather than accepting high turnover, incentive programs give you a leg-up on the competition 44 Food: Dessert menus Capitalize on your customers’ sweet tooth with menu advice from Gavin Harrison and Mike Hilton CEO Mike Shipley
Associate Editor
Christine Otsuka VP – Editorial and Operations Simon Parker President Tim Duce National Sales Manager Scott Clarke Sales Manager Trevor Biggs Design Manager Jacqui Alexander Chief Sub-editor Moira Daniels
4
54 52 Wine: Selecting a wine list Tips on how to create a wine list that will boost sales from wine guru Neil Fortes 58 Compliance: Curbing holiday excess Compliance expert Sandy Yates gives you tips to avoid overservice fines, closures and liability suits
Regulars 1 Editorial 6 News 10 International trends 12 News Analysis: Recession proof your business, plus Q&A with Corby Distilleries’ Howard Kirke 60 Provincial Roundup 64 Last Call: Laura Wright of ALSA
Graphics Designer Ruby Alvarez Jnr Designer Renee Ryan Sub-editor Rachel Naud Traffic Marni Parker Research Marie Small Suzanne Sharma Office manager Marni Parker Administrative assistant Sabrina Magyar
www.liquorcanadamagazine.com
58
Subscriptions Tel (416) 644 8740 Fax (416) 203 8940 subscriptions@kmimedia.ca Advertising enquiries Tel (416) 644 8740 EXT 236 Trevor.biggs@kmimedia.ca Editorial enquiries Tel (416) 644 8740 EXT 250 Christine.otsuka@kmimedia.ca
46 KMI Publishing and Events 100 Adelaide St West, Suite 300 Toronto, Ontario M5H 1S3 Canada www.liquorcanadamagazine.com Printed by Quebecor World www.quebecorworldinc.com
Sydney • Singapore • Hong Kong • Shanghai • Toronto
Liquor
Canada
News Analysis Recession tips
www.liquorcanadamagazine.com www.liquorcanada.com
5