Food Organic
Fresh food, fresh ideas As people grow more health-conscious, restaurant and bar owners react. Serving organic food is one way to capitalize on a stronger consumer emphasis on health and separate your business from the competition Words by Christine Otsuka Photos by Dine.To
W
hile Magic Oven calls itself “hand-crafted pizza,” its claim to fame is a menu comprised of local and organic ingredients. But the company wasn’t always organic. Owner Tony Sabherwal says when it initially opened in 1997, organic options weren’t available. Today, he 46 46
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uses 17 different suppliers to source his ingredient list. With all the options out there for consumers, Sabherwal was looking for a way to differentiate himself from the Pizza Pizzas of the world. Six years ago he made the switch to organic products and has since opened three more locations, bringing
his total to six. He’s currently working toward a fully organic menu. All his meats and cheese are organic and pizzas have the option of being made with organic spelt crust. The tomato sauce is made from non geneticallymodified tomatoes. They’re grown, plucked and then converted into sauce right away.