Published monthly Canadian Mortgage Professional (CMP) is Canada’s leading independent magazine for mortgage brokers and professionals. Launched in 2005, its pages are dedicated to all the latest news, developments and changes that affect the industry along with dedicated sales and marketing features that enable Canadian mortgage brokers to further develop their businesses. With over 10,000 copies distributed every month, CMP is the most effective way to reach professionals throughout Canada’s mortgage broking industry. CMP has evolved into more than just a magazine. Each quarter, a separate CMP Guide publication now accompanies the magazine, with each taking an in-depth look at a pertinent broker-related topic. Previous CMP Guides have focused on insurance, commercial lending, sub-prime lending and more. Furthermore, CMP is closely associated with the hugely popular annual Mortgage Awards event, which in 2009 will cover 21 award categories and promises to attract more than 500 industry professionals from across the country. And, in other industry firsts, later this year the magazine will launch a comprehensive mortgage broker service directory and wall planner.
2008/09 media information
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ISSUE 3.8
ISSUE 3.6
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SPECIA L FOCU S New im migrant produc ts
OUTSID ER Mortgag INSIGHT e predicti industry ons PROFILE Dale Bi lton
PLUS: SPECIA L Techno FOCUS lo lifesave gical rs REFER R Apprais ER SERIES in accoun g tants PROFILE Sheila Hawkins
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editorial focus
editorial CMP provides essential reading for everyone in, and related to, the mortgage industry - from the CEOS of large broker groups to single operators. CMP is dedicated to providing a monthly forum for industry debate along with the very latest news, features and profiles that keep mortgage brokers ahead of the game.
IN EVERY ISSUE News The only dedicated mortgage and mortgage broker news section, covering the latest issues and stories of importance to mortgage professionals throughout Canada. This includes appointments and upcoming events.
News Analysis Taking an in-depth look at a topic or issue that’s particularly important to the mortgage brokerage industry.
Cover Story The hottest and most pertinent topics covered in-depth with input and commentary from mortgage leaders and professionals in the know.
Sales Tips ‘Real world’ sales techniques that help mortgage brokers achieve more business. From building a rapport to closing, every issue provides invaluable information on how even the most experienced of mortgage brokers can achieve more sales.
Insight A case study report from within one of Canada’s leading mortgage brokers.
Marketing How to effectively market yourself and your brokerage. From local radio ads and sponsorship to direct mail and networking guides. All marketing features are written to support and inform all mortgage professionals - from the single operators to the large groups looking at national campaigns.
Provider Spotlight CMP profiles and discusses what specific lenders are offering brokers in terms of products and services.
Focus Providing brokers with an in-depth look at what’s available in a specific product, service or market category.
Profile Every issue CMP interviews a leading personality and achiever from within the industry. What are his or her secrets to success? What do they love about their industry? How did they get into it? What advice and wisdom can they offer others?
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NEW! CMP Top 50 (residential) brokers Launched in 2008, the Top 50 features those brokers lending out the highest amounts of residential mortgages in Canada.
NEW! Broker Sentiment Poll A new addition to the CMP survey stable, this article, which will run for the first time early next year, will ask brokers to evaluate the strength of both their businesses and that of the mortgage brokering industry for the year previous and the 12 months ahead.
NEW! CMP Top 25 commercial brokers Also launched in 2008, the Top 25 focuses on brokers lending out the highest amounts of commercial mortgages in Canada.
CMP special features
special NEW! CMP Wall Planner (calendar) Another addition to the CMP product range, this 33” by 21¾” wall planner (calendar) will include a complete listing of important broker-related dates for 2009, along with public holidays broken down by province. ISSUE 3.3
GOOD
AS
GOLD… CMP Canadian Mortgage Awards 2008 Winners PLUS: SPECIAL FOCUS Eyeing the seniors market
CMP Mortgage Awards winners wrap A complete summary of who won what at the CMP Mortgage Awards, which is to be held on April 3, 2009.
REFERRER SERIES Brokers and financial planners
PROFILE Greg Williamson
Brokers on lenders survey form enclosed PUBLICATIONS MAIL AGREEMENT #41261516
Superbrokers
ISSUE 3.6
A complete run down of the who’s who of the mortgage brokerage networks in Canada, and what each offers brokers who join them.
Brokers on Banks survey
PLUS:
Each year brokers rank the banks in relation to six categories, including products, service and rates, with the banks retaining right of reply.
SPECIAL FOCUS Technological lifesavers REFERRER SERIES Appraising accountants PROFILE Sheila Hawkins
Top 3 banks
Brokers on Non-banks survey
swap order
Similar to the Brokers of Banks survey, brokers provide feedback on the nonbanks they use, with the same organizations having the option of responding to the results.
e: Exclusiv 2nd Annual Brokers on Banks Survey Results PUBLICATIONS MAIL AGREEMENT #41261516
ISSUE 2
Guide to Commercial Mortgages GUIDES GUIDES
ISSUE
3
Guide to Insura nce
PLUS:
PLUS:
Can Can mortga ada sustain ge insu six rance provide Title insu rs? rance uncove red Credito advantar life insuran ce ges
Commercial versus residential mortgages Ten introductory steps to commercial lending Ten advanced tips: Moving up from small commercial deals Unique commercial deals
COVER
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CMP Guides
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Each quarter, the CMP editorial team puts together a separate stand-alone publication on an important broker-related topic. These guides, which are distributed with CMP, have to date focused on sub-prime lending, Insurance, Commercial lending, Guide to a broker’s first year and beyond, Investment products.
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ISSUE 3.8
• Our readers are the industry’s serious professionals and decision makers. We reach over 10,000 dedicated, active mortgage brokering professionals every month, which provides desirable demographics delivering a highvalue target to advertisers • A recent CMP reader survey revealed strong reader satisfaction and usage rates • The majority of survey respondents said they read every issue of CMP • Readers said they passed on their copy of the magazine to interested colleagues • Most readers said they were happy with the editorial content in CMP, relying on it to keep them informed of not only industry news but the latest products and services of relevance to them • Current advertisers tell us CMP provides the right target audience for their products and/or services
ISSUE 3.6
reader profile
prof ile PLUS: SPECIAL FOCUS Technological lifesavers REFERRER SERIES Appraising accountants PROFILE Sheila Hawkins
the The rise of ortgage nded m ra -b er ok br
Top 3 banks swap order
ive: Exclus2nd Annual Brokers on Banks Survey Results
FOCUS Broker training
REFERRER SERIES Leveraging real estate relations
PUBLICATIONS MAIL AGREEMENT #41261516
PUBLICATIONS MAIL AGREEMENT #41261516
“
CMP - Covering topics that truly matter to your business, Canadian Mortgage Professional is a must read for all mortgage industry professionals nationwide. As a lender in the sub-prime mortgage market, AGF Trust Company looks to form valuable partnerships that will help to benefit mortgage brokers and the industry alike. Our relationship with CMP is one of those partnerships that helps us to provide brokers with market information and product knowledge thereby providing brokers with innovative and unique solutions to be successful. Eric Larocque, Trust Marketing Manager, AGF Trust Company
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PROFILE Don Stoddart
”
total distribution
distribute totaldistribution-10,594 Alberta 12% British Columbia 26%
Ontario 44%
Atlantic 7%
Prairies 11%
BY PROVINCE Ontario
4,520 copies
British Columbia
2,720 copies
Alberta
1,320 copies
Prairies
1,217 copies
Atlantic
817 copies
Others including suppliers etc. 2%
Lawyers Real Estate and related and Valuers professionals 5% 3%
Lenders 4%
Mortgage Brokers/ Originators 86%
BY SECTOR Mortgage Brokers/Originators
9,069 copies
Lenders
526 copies
Lawyers and related professionals
368 copies
Real Estate and Valuers
250 copies
Other sindunding suppliers etc.
381 copies
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advertising rates and specifications - print
advertise Double page Trim: (w) 16.5” x (h) 10.875” Bleed: (w) 16.75” x (h) 11.125 Type: (w) 16” x (h) 10.375”
Double page spread
$6,300
Full page
$3,300
Half page
$1,950
Third page
$1,650
Quarter page banner
$1,500
Nominated position
15% loading
Company profile
Page rate plus 15% loading
Frequency discounts
12 issues – 12.5% 6 issues – 7.5%
Premium Positions Full page Trim: (w) 8.25” x (h) 10.875” Bleed: (w) 8.5” x (h) 11.125” Type: (w) 7.75” x (h) 10.375”
Half page (Horizontal) Type: (w) 7.25” x (h) 5” No Bleed required
Inside Front Cover
45%
Outside and Inside Back Cover
45%
Pages 3 and 5
45%
Pages 7, 9 and 11
30% 1 x = $600 per insertion
Classified
3 x = $500 per insertion 6 x = $400 per insertion 12 x = $300 per insertion
Half Page (Vertical) Trim: (w) 3.875” x (h) 10.875” Bleed: (w) 4.125” x (h) 11.125” Type: (w) 3.375” x (h) 10.375”
Quarter Page Banner Trim: (w) 8.25” x (h) 2.6875” Bleed: (w) 8.5” x (h) 2.9375” Type: (w) 7.75” x (h) 2.4375”
Artwork Specifications Please supply all artwork in PC format only. Either EPS, Tiff or PDF format with the following requirements: All files must be 300 dpi high resolution with CMYK process colour EPS files must be in outline path for all fonts and embed images
Third Vertical Panel Trim: (w) 2.6875” x (h) 10.875” Bleed: (w) 2.9375”x (h) 11.125” Type: (w) 2.1875” x (h) 10.375”
Third Horizontal Panel Trim: (w) 8.25” x (h) 3.625” Bleed: (w) 8.5” x (h) 3.875” Type: (w) 7.75” x (h) 3.125”
Tiff files must be in PC format, flatten with no layer PDF files must be press optimised and embedded with images and fonts All Double page ads and Full page ads must be in presss optimised PDF files 5mm bleed with crop marks are required for Double page ads, Full page ads and Panels ads to be supplied on artwork where specified
Classified Trim: (w) 3.5171” x (h) 2.2805” Bleed: (w) 3.7671” x (h) 2.5305” Type: (w) 3.0171” x (h) 1.7805”
Ad files in Microsoft Word, Excel, PowerPoint or other software are NOT acceptable Materials received should be in printable file with no conversion required
For all advertising inquiries, please contact: Scott Clarke Tel: 416 644 8740 ext 232 scott.clarke@kmimedia.ca
5
Brendan Dillon Tel: 416 644 8740 ext 237 brendan.dillon@kmimedia.ca
KMI Publishing 100 Adelaide Street West, Suite 300, Toronto, Ontario M5H 1S3 Tel: (416) 644 8740 Fax: (416) 203 8940 www.kmipublishing.com
Company or Product Profile
Belly Band
Full-page advertisement with stick on flyer/card etc.
Full page
$3,750
Double page
$7,000
Loose leaf Insert
$6,500*
Loose-leaf Out-Sert
$6,500*
Full-page advertisement with stick on flyer/card etc.
$9,500*
Premium Double Page Stich In Insert
$11,000
*2 pages / 4 Sides (Position middle of the magazine)
Double Page Stich in Insert Single Page Stich In Inset
$8,500*
2 pages / 4 sides (position between signature pages – 2 Pages each end of the magazine)
Single Page Stich In Inset
$5000
(One Page Two Sides)*
Belly Band
Double Page Stich in Insert
$12,000*
All material to be printed by the client to printers specifications and sent to KMI Publishing for inserting, stitching etc.
“
Canadian Mortgage Professional Magazine has proven to be an important resource for our business. On more than one level, our company has experienced benefits from reading CMP. As a mortgage broker, the magazine is a great resource for us to access innovative sales and marketing techniques. From a more corporate perspective, the magazine keeps us current on the industry by reporting on personnel changes and the most significant company movements. CMP magazine gives our firm a new and better way to keep its finger on the pulse of the mortgage industry. GARTH ELLIS, President, VERICO Ellis Mortgages Canada
advertising rates – innovative solutions
eadvertise
”
For all advertising inquiries, please contact: Scott Clarke Tel: 416 644 8740 ext 232 scott.clarke@kmimedia.ca
Brendan Dillon Tel: 416 644 8740 ext 237 brendan.dillon@kmimedia.ca
KMI Publishing 100 Adelaide Street West, Suite 300, Toronto, Ontario M5H 1S3 Tel: (416) 644 8740 Fax: (416) 203 8940 www.kmipublishing.com
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advertising rates – internet and e-newsletter
advertise Site Profile www.canadianmortgageprofessional.com is for Canadian mortgage brokers and other industry professionals looking for coverage on the latest news, mortgage-related product and service information and hot issues impacting their businesses.
Site benefits www.canadianmortgageprofessional.com presents advertisers with a large mortgage broker readership who are committed to making a purchasing decision.
e-Newsletter The CMP e-Newsletter is sent out to readers once a month, keeping them fully up-to-date about all things mortgage broker related. It’s yet another cost-effective way for an advertiser to target the 10,000-plus mortgage brokers across Canada.
Advertising Spaces Website
1 2
1 Leaderboard Size - 728 x 90 (one position available) Cost – $1000 »» file type - gif, JPEG, Flash6 maximum file size 29KB 2 Banner size - 468x60 location - run of site, section specific Cost – $850 file type - gif, JPEG, Flash6 maximum file size 29KB e-Newsletter Banner size - 468x60 Cost – $850 per newsletter »» file type - gif, JPEG (note, flash files are not available on newsletter) maximum file size 29KB
NOTE: When supplying a Flash6 file, you must also supply the backup creative in a separate gif or jpg file (so, supply two files, each no more than 29kb in size).
For all advertising inquiries, please contact: Scott Clarke Tel: 416 644 8740 ext 232 scott.clarke@kmimedia.ca
7
Brendan Dillon Tel: 416 644 8740 ext 237 brendan.dillon@kmimedia.ca
KMI Publishing 100 Adelaide Street West, Suite 300, Toronto, Ontario M5H 1S3 Tel: (416) 644 8740 Fax: (416) 203 8940 www.kmipublishing.com
deadlines
advertise e Why you should advertise with CMP
»» CMP provides a unique platform to access a high percentage of your target audience on a national scale »» Build awareness and brand loyalty with professionals who are well placed to utilize your services/products »» High reader response towards advertising that corresponds with specific editorial environment »» Engaging and un-biased editorial gives readers a more acceptable outlook on advertising messages »» CMP is a credible medium. Mortgage professionals turn to it as a source for information on new products and services in the industry »» More than 10,000 monthly copies are distributed
Advertising booking and materials deadlines Issue No
Issue Month
Ad Booking Deadline
Ad Materials From Clients
3.11
Nov
16-Oct
20-Oct
3.12
Dec
13-Nov
17-Nov
4.1
Jan
11-Dec
12-Jan
4.2
Feb
05-Feb
09-Feb
4.3
Mar
05-Mar
09-Mar
4.4
Apr
02-Apr
06-Apr
4.5
May
30-Apr
04-May
4.6
Jun
28-May
01-Jun
2009 Wall Planner booking and materials deadline Issue No
Issue Month
Ad Booking Deadline
Ad Materials From Clients
Wall planner
Dec
30 Oct
5 Nov
8
Mergers in the making
John Denton interview
HUMAN CAPITAL
HC
Challenging the status quo
Environmental law Towards a national trading platform
NEWS COOs: Law firms expand the C-suite
ISSUE 6.8
PROFILE:
INTERNATIONAL HR:
Cancer PROFILE:Sweden Council SAP
TEAMBUILDER:
EXPERT INSIGHT: Cricket legend HRIS John Buchanan
+ Inside Great Eastern + Driving High Performance
International sourcing & recruitment Offshoring Mobility & relocation Migration
Sizing up the competition
F Te RE ch E & GU Ou ID tso E urc ing
Delivering the CSR message
on the move
www.legalbusinessonline.com cover.indd 2
16/07/2008 10:19:41 AM
of
the
Corporate conflict: creating Respectful Workplace Programs OFC_final.indd 2
Adding Real Value: Dave Ulrich
The Seven Deadly Sins of HR: Lance J Richards
25/07/2008 12:56:58 PM
First Homebuyer’s Guide TOP 100 fastest growing suburbs Save $12,343 off your loan
ER
N
zine Maga ness -Busi copies) 15,000 ess-to than less Businrun
HR & GLOBALISATION
Price inc. GST $6.50
DEALS ROUNDUP LATERAL MOVES UK, US REPORTS IN-HOUSE VIEW REGULATORY UPDATES
ISSUE 8.8
ISSUE 6.7
HR
ALB Special Report: Canberra 2008
Year
IN
W (print
LLS BE D
AR AW
SP AB 06 20
T
IS
ISSUE 8.9
AL
zine
of
the
Year
Maga ness -Busi copies) 15,000 ess-to than less Businrun
FIN (print
LLS BE D
AR AW
SP AB 06 20
September 2008 No.87
$9.95 (GST incl.)
www.yourmortgage.com.au
Buying Investing Managing Borrowing
Move or improve?
4 ways to profit from your upgrade
Buying your first home
SUPERBROKERS Commission cuts
&INANCIALS s #HECKLISTS s 3TRATEGIES
Debt consolidation
and consolidation
Save cash and avoid the traps
GOODBYE MORTGAGE
PLUS Expat brokers The attraction of Australia
Wipe $105,000 off your loan and celebrate sooner!
Target markets Civil servants Five minutes with Suncorp’s Brad Steele
OFC_8_9 .indd 2
NOW INSIDE 11/08/2008 4:39:50 PM
$9.95 (incl. GST)
Plus!
First Home Saver Account: Is it for you?
OFC_spine.indd 1
KMI Publishing and Events, publisher of Canadian Real Estate and Canadian Mortgage Professional magazines, is based in Toronto, ON. KMI is part of Key Media, an Australian-based publishing and events company, which has a head office in Sydney, Australia, and further offices in Hong Kong and Singapore. Key Media is a leading organizer of conferences, gala dinners, award ceremonies and events. Combined these include a packed calendar of professional education (to include conferences and seminars), trade shows, industry summits and award ceremonies. Key Media is also a leading publisher of specialist industry news magazines. Currently the company publishes Asian Legal Business China, Asian Legal Business Hong Kong, Asian Legal Business Singapore, Australian Broker, Australasian Legal Business, Canadian Mortgage Professional, Canadian Real Estate, HRM Singapore, Human Capital Australia, Mortgage Professional Australia, MPA Lender, Your Investment Property and Your Mortgage.
www.canadianmortgageprofessional.com
30/07/2008 2:00:18 PM