HRM 10.6 Service Appartment Supplement

Annual Guide to Serviced Apartments PLUS Building a community

At your

service Delivering much more than a hotel or condo

Special Supplement Free with HRM Singapore Issue 10.6

» news

Luxury, Emirati-style More expats in the Middle East are opting for the ease of life offered by serviced apartments there. Many are willing to spend extra cash each month to live in style and comfort.

Charles Sack, an airline captain in Dubai, said he decided to spend an additional Dh2,000 (US$544) a month on a room at South Ridge Apartments near the Burj Khalifa. It made for an easy transition from his previous dwelling in Hong Kong.

“It’s a short-term lease, so I can move somewhere else when I find the right place,” he said. “The maid comes once a week … It’s better to spend a little up front than to get something for a year and not like it.”

In response to the higher demand, developers in Dubai and Abu Dhabi will be adding hundreds of these homes to the market in the coming year. Many are competing based on price.

Martha Fitzharris, an assistant operations manager at the estate agency Better Homes, said, “There is stiff competition right now as new companies come into the market with very low introductory rates, though I think some will weather it better than others, depending on the location, quality and level of services they have to offer for the market rates. Some companies will have to either upgrade their services or lower their rates even further in order to survive the current market”.

Clear skies ahead The outlook for the Serviced Apartments industry seems rosy, if the results from the 2010 Global Serviced Apartments Industry Report are anything to go by.

Charles McCrow, MD, The Apartment Service, says the number of serviced apartments in operation has grown significantly since the group’s last report. “The number of serviced apartments shows an increase of 11.2%, whilst the corporate housing total has risen by 53.7%. The total apartment listings worldwide, compared to 2008 have grown by 15.9% to 523,922,” he said.

Serviced apartments are becoming more and more an essential part of the ‘thinking process’ on how Small and Medium Enterprises (SMEs) and large corporate clients handle their staff accommodation requirements and this includes Hotel Booking Agents and Travel Management Companies.

On changes that serviced apartment operators would like to make in the industry, the top response was for “greater standardisation in terms of apartment grading, pricing, cancellation policies, and quality control,” according to the report. A global reservations system also is high on the list of wishes for re­spondents.

In Asia, The Apartment Service found that Bangalore was the cheapest location for serviced apartments, with a studio costing just $54 against $252 for the same product in Singapore. However, the most expensive city was Mumbai, where a two-bed apartment cost $454 a night.

Silver celebration

Chong Kee Hiong, CEO of Ascott Residence Trust Management Limited (left), presents the grand prize to Tomo Takuma at Ascott Raffles Place in Singapore

Many expatriates and travellers alike love the privacy, freedom and style of a serviced apartment – so how about enjoying one for the next 25 years? One lucky Ascott guest has received just that as part of the Group’s 25th anniversary celebrations this year.

35-year-old Tomo Takuma, a Japanese expatriate based in Shanghai, China, won the grand prize in a series of awards shared among Ascott guests throughout the globe. He is now eligible to enjoy a three-night stay in any of the group’s residences around the world every year until the year 2035.

“I can’t believe my luck,” the HR and Administration Manager said. “In Japan, winning a prize of such magnitude is unheard of.

I have never won such a big prize in my life.”

He is looking at making his first stop in Europe. “I love red wine and the first place I want to visit is the Ascott property in Bordeaux, France.”

London savings call Serviced apartments are proving one answer to the problem of sky-high accommodation prices in the central business district of London. The advantage of flexible renting options means businesses and expatriates pay only for what they use, but still enjoy all the trimmings of a private home while in the UK capital.

“London’s position as one of the world’s most expensive cities has prompted many visitors to explore different ways of cutting the cost of their stay,” Guy Nixon, CEO of Go Native, an online accommodation search tool, says. “One option that has seen an increase in popularity is the use of alternative types of accommodation, such as serviced or leased apartments.”

Prices for serviced apartments can start from just £59 (US$85) a night – a significant saving when compared to the £160 (US$231) charged by even low-end hotels in London.

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» feature

At your

service “Serviced apartment”: it sounds enviable – but what does it really mean? Just what do these residences offer when compared with a hotel or condominium? On behalf of the modern expatriate, HRM finds out

E

very incoming expatriate family has choices when it comes to accommodation. From hotels to condominium apartments to landed properties in the outer suburbs, there are a wide range of options to suit all tastes and budgets. The serviced apartment is certainly featured in many transition periods, providing newly arrived families with a temporary place to call home from the moment they land in-country. But this choice is often discarded when the search for something more permanent begins. That, residence operators say, is a shame – since serviced apartments offer the same, if not more, services and facilities than hotels or condominiums.

Add to this, the relaxed, but social atmospheres available, and you can see why more and more expatriates – and their families – are reconsidering the 2

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serviced apartment option. They provide stylish and practical accommodation on both long and short term arrangements, with a host of finishing touches to ensure every guest feels like number one.

Never a dull moment No matter what the interest, sport or hobby, the typical serviced apartment in Singapore – and throughout Asia – will have something to offer. And best of all, these facilities are all located in the same building, just a short elevator ride from the guest’s home away from home.

Thierry Douin, Vice President and General Manager, Shangri-La Hotel (and Apartments), Singapore, says each residence will have a standard set of services to keep their guests relaxed, entertained and energised. “A typical serviced apartment offers housekeeping services, cable television, internet access,

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swimming pool and recreational facilities as well as arrival transfers, to name a few,” he says.

But then some residences will go one step further, to provide those special “extras” as a way of differentiating themselves from the increasingly competitive market. “On top of the usual services, Shangri-La Apartments provides added benefits such as extra cable (television) channels, and complimentary use of the Apartments’ business centre.”

Being attached to a five-star hotel, Shangri-La apartments can go even further, offering its guests the best of both worlds. Douin says the bar, dining and recreational facilities at the Shangri-La Hotel are also a hit with guests at the Shangri-La Apartments.

“Among these privileges, guests are most appreciative of the convenience of 24-hour room service, access to the hotel’s restaurants, the security of the premises, the 24-hour gymnasium, and the 15 acres of landscaped gardens at the hotel,” he says.

Henrietta Chong, General Manager, Great World Singapore, describes the services and facilities available for her guests as “all-encompassing”. She points particularly at the residence’s recently refurbished gymnasium. Conveniently located on the second floor of the building, it offers the most modern and expansive range of any serviced apartment facility, she says. “It’s the

envy of all condominium residents.” On the same level, Great World’s community swimming pool is also an envy-earning facility. At close to the size of an Olympicdistance pool, it is popular with guests of all ages and backgrounds.

Great World also distinguishes itself through its housekeeping arrangements – where “less is more” is the ruling mantra. Residents there enjoy cleaning and housekeeping services three times a week, rather than the daily service seen at many other hotels and serviced residences. Chong says this is because privacy is a number one priority for Great World and its guests. “This is their home,” she says. “And many residents prefer to have fewer intrusions.”

Staying active Serviced apartments are also well known for the active social life they can bring to their guests. As the next HRM feature details, most residences offer a wide range of organised activities and events for their guests. These can range from simple swimming classes to tours of local tourism sites. There also events and classes for children and monthly theme parties for their parents.

Many of these events take advantage of the same facilities for which serviced apartments enjoy popular custom. Chong says she’s always pleased to see the different groups using the swimming pool, for example. Great World has also turned two of its apartment spaces into a special “Kids Lounge” with separate outdoor playground facilities.

The special touch Every serviced apartment works to offer something a little different from the competition. Sometimes, just an enviable location can be enough, Douin saying that Shangri La Apartments’ close contact with Singapore’s famed shopping belt of Orchard makes it a clear winner for many guests and their families.

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“For tourists and visitors, ShangriLa Apartments is a convenient five minute walk to Orchard Road, the country’s main shopping district,” he says. “They also enjoy the use of a complimentary scheduled shuttle service to the city.”

If staying at home, Shangri-La guests also enjoy access to the professional standard tennis court, barbecue facilities and a fully equipped business centre – just more advantages of being connected to the famous hotel of the same name.

Great World has its own special differentiating factor. It is one of the only serviced apartment residences offering space for pets. Indeed, Chong says the group welcomes them in all their shapes and sizes. One family apartment is even home to a Great Dane – one of the world’s largest breeds of dog!

“It’s a very unique concept in our industry,” Chong says. “(But) we welcome pets as part of the family.” In all, the complex currently houses around 30 dogs, with a smaller number of cats also housed there (Chong says both cats and dogs get along well with each other). As a further service, Great World has a handy pet information corner – with useful tips and advice on keeping pets happy and healthy. Pet owners can also access a specialist pet store in the adjacent Great World Shopping Centre.

Looking further ahead Serviced apartments are always looking for that new edge to draw in more guests – in the inevitable marketing war between them and hotels and condominiums. Both Chong and Douin say that their best tools for this lie in the constant and comprehensive feedback that they receive from those that have stayed with them.

A typical serviced apartment offers housekeeping services, cable television, internet access, swimming pool and recreational facilities” Thierry Douin, Vice President and General Manager, Shangri-La Hotel

That was the basis for a complete refurbishment of ShangriLa Apartments just two years ago. “In 2007, Shangri-La Apartments underwent a refurbishment,” Douin says. “The apartment units now offer crisp, contemporary designs and furnishings.”

Such a response to guest surveys and feedback is nothing unusual. “Over the years, we have expanded our services and facilities to include complimentary broadband Internet access and a 24-hour gymnasium,” he added.

“We will continue to improve our services and facilities on an ongoing basis, bearing the evolving needs of our guests in mind.”

Chong says feedback is particularly important at this time, as she is seeing a change in demographics affecting the demand-side of the market. “The demographics have shifted to the emerging markets,” she says. As such, clients are becoming “more sophisticated” in their wants, needs and demands.

Shangri-La will be adjusting its guest promise and style accordingly.

“Over the years, we’ve collected a great deal of feedback from our guests,” she says. That has resulted in such improvements as the upgraded gymnasium and swimming pool. “People became much more interested in health and lifestyle issues and we acted on that feedback.”

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» Frasers Hospitality

The gold standard A

s the dynamics of travel change rapidly to cater to an increasingly savvy, sophisticated travelling community, the concept of extended-stay accommodation – either for business or for pleasure – is taking on a totally new dimension.

“Innovation” is the new by-word. And there is a single-minded focus on accommodation that is carefully tailored to individual requirements.

It is this dedication to innovation and finely-tuned residences and services that has propelled Frasers Hospitality into a leadership position in the extended stay market in just 12 years of operation.

From the establishment of two flagship properties in Singapore in 1998 – Fraser Suites River Valley and Fraser Place Robertson Walk – the company has become a global force in Gold Standard serviced residences with 31 properties and 4800 individual residences in 19 countries around the world.

A diverse portfolio ranges from beautifully restored terrace houses that capture the rich history of London’s Kensington, to elegant apartments

created behind a historic façade on Paris’ Champs Elysees; from ultra-modern accommodation atop Bahrain’s premier integrated shopping and leisure development to modern, chic loft apartment living at Fusionopolis, Singapore’s new, integrated lifestyle hub.

Attention to detail is reflected through four distinct brands: Chic, cosmopolitan and energetic are the key drivers of the Fraser Place brand which is aimed at those who lead a demanding professional life, and require leading-edge connectivity and equipment and easy access to state-of-the-art fitness facilities, restaurants and other entertainment options; The Fraser Residence brand provides versatile and customised accommodation and services in keeping with individual tastes and requirements; The Fraser Suites brand offers luxurious accommodation for senior executives and their families and can be found in locations that reflect the rich cultural flavor of the host country; And the Fraser Resorts brand offers beachfront living for true leisure seekers

and showcases a signature spa, pool and sundeck roof.

New to Frasers Hospitality’s portfolio is the Modena brand which introduces a whole new lifestyle concept aimed at a new breed of traveller, the “road warrior” who wants all the modern convenience at his or her fingertips to complement a hectic 24/7 work and play lifestyle that crosses several time zones.

Services and facilities include a deli-cum-grocery for grab-and-go convenience, up-to-the-minute leisure interests such as gaming machines, and a Laundromat with a difference – complete with comfortable seating and flat screen television sets, allowing guests to multitask with ease.

But perhaps what really sets Frasers Hospitality apart is its focus on Gold Standard service, provided by a close-knit “Frasers family” of staff, dedicated to taking care of guests and their families and reflected in the many recent awards including SPRING Singapore’s Excellence in Service Award 2005-2009, HM Magazine Sydney’s Serviced Apartment Property of the Year 2009, and Business Traveller Asia-Pacific Awards’ Best Serviced Residence Brand in Asia-Pacific (2009). + To experience the Fraser Difference, please call Global Sales Toll-free 1-800 FRASERS (372 7377) or (65) 6415 0326, email: sales@frasershospitality.com, website: www.frasershospitality.com

Fraser Suites Sydney

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» Shangri-La Apartments

A Sanctuary within a Sanctuary P

ositioned as “A Sanctuary Within A Sanctuary”, the Shangri-La Apartments are situated within the peace and tranquility of Shangri-La Hotel, Singapore, where residents can enjoy its prime location within a residential district that is only minutes away from the famed shopping belt of Orchard Road.

Opened in October 1997, the ShangriLa Apartments were built at a cost of approximately S$70 million and comprise of 127 units of one, two and three bedrooms. The apartments are styled after the functionality of hotel accommodation but with the warmth and comforts of home. In true ShangriLa style, bougainvillea planters can be found overhanging from each large balcony, giving apartment interiors a bright and sunny appeal. Warm colours run throughout each apartment where all curtains, bedcovers, upholstery, carpets and even cushions have been carefully picked to blend harmoniously with each other. High ceilings and chandeliers further enhance the overall elegance of each unit, whilst tasteful paintings adorn the walls.

Whilst the interiors provide for a cosy and warm atmosphere, the Serviced Apartment lobby gives residents and guests a grand sense of arrival. Large traditional crystal chandeliers hang in the two-storey high lobby which features floor-to-ceiling glass panels, making the abundant greenery outside seem part of the room. A delightful feature found within the grounds is a koi pond that can be viewed from either the lobby or an adjoining gazebo.

Other facilities include a two-tier swimming pool and jacuzzi, tennis court, barbecue pits, common launderette, a business centre and meeting room.

In-room features include local and direct 8

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international phone lines, facsimile, cable television, an entertainment centre, a personal in-room safe, a fully equipped kitchen and complimentary broadband Internet service. Residents enjoy signing privileges at Shangri-La Hotel and access to the 24-hour gymnasium and facilities at the hotel’s Health Club. Other benefits include complimentary shuttle bus service to Orchard Road, complimentary use of the common launderette, laundry pick up and delivery, daily maid service (except Sundays and public holidays) and 24-hour room service. Friendly and efficient staff are on hand to greet and assist residents at any hour of the day or night.

To find out more about reserving a serviced apartment, kindly call + Shangri-la Apartments 1 Anderson Road, Singapore 259983 + Tel: (65 6213 4600 or + e-mail: serviceapartment.sls@shangri-la.com

» Crown Worldwide Group

The Crown Difference – Corporate Social Responsibility D

emonstrating our commitment to the well-being of the communities in which we operate is one of the core philosophies of the Crown Worldwide Group. We believe in being good corporate citizens and taking responsibility for the impact we make on the developing and mature societies where we operate.

The Crown Worldwide Group has been serving the international business community for more than four decades.

Having operations in many of the developing countries of the world has given us the opportunity to experience their social development first-hand.

Many of our staff members live in the developing nations of the world and they are the same people who have built Crown to what it is today. Crown’s management, as well as its global staff, has a unique and personal understanding of how our

cv2009SG_May_pr012_1.indd 1

business activities affect the societies in which we operate.

Our role in corporate responsibility is not only recognised, but also plays a critical role, in the culture of our organisation. Through a dedicated Corporate Social Responsibility effort, the company remains committed to its community outreach programmes and to continuously reducing its impact on the environment.

Because Crown is in the business of transporting between communities of varied socio-economic standings, it believes it must contribute to local communities in need.

In fact, helping local communities in need has been part of Crown’s culture for decades. This is driven by the inherently global and human nature of Crown’s relocation business and by the personal

passion of its Chairman, Jim Thompson.

Today, taking action to help local communities is one of the company’s four fundamental corporate commitments.

Crown has established policies to secure the ISO 14001, or comparable environmental accreditations, in three of its biggest markets – Hong Kong, Australia and the UK, with other worldwide locations now following suit.

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» Ovolo

Inspiring

Design-Conscious Living T

he traditional adage of ‘location, location, location’ defining the merit of a property is only the start of the formula for cutting-edge Hong Kong boutique serviced apartment brand Ovolo. “Our key philosophy is also to make living so much easier, more enjoyable and effortless,” says founder Girish Jhunjhnuwala.

The lifestyle focus of this leading independent provider of both short and longer-term sanctuaries, therefore, embraces key additional aspects.

Award-winning intelligent design by brothers Johnny and Paul Kember, of renowned architects KplusK, maximises a feeling of space, bathing apartments and public areas in natural light to nurture the soul.

State-of-the-art technology and communications are also key elements, from latest 42-inch LCD TVs and surround-sound home theatre systems, to “smart lighting”, i-Pod docks and statutory wi-fi internet.

After an inevitably hectic day in this city that never sleeps, recuperation is in

“possibly the most comfortable beds” in the Hong Kong serviced apartment market.

Libraries of books, DVDs and video games cater for relaxation “downtime” while in-house business centres cover all the key aspects of after-hours work commitments, from faxing to printing.

Given that a clientele ranging from high-flying executives to younger professionals on more modest budgets, and even families “on the road”, may not have the time or energy to shop for themselves, extensive concierge services feature order-in food and wine and free grocery deliveries, as well as laundry.

Ovolo is also an instant ticket to an “in the know” social life that might otherwise take months or even years to establish. With the Ovolo Indulge guide plus discounts and privileges thrown-in at Hong Kong’s hippest bars, restaurants, nightclubs, spas, beauty salons and fitness centres, you’ll never miss a good night out. Ovolo’s guests also receive complimentary membership at fashionable California Fitness.

In this environmentally-aware age, eco-friendliness and sustainability are also high on the agenda. Ovolo prides itself on maintaining a low carbon footprint wherever possible, with bamboo flooring, and costly but low-consumption LED and fluorescent lighting.

Ongoing green efforts extend to eco-friendly paint, non-toxic cleaning products, light sensors and switches to reduce consumption, re-usable canvas shopping bags and even eco-kettles.

New openings Newly-opened in Western district, one of the oldest areas of Hong Kong, a complex acquired from a boutique operator at 111 High Street, Sai Ying Pun is part of Ovolo’s latest expansion.

“It’s the ultimate urban retreat, close enough to Central and Cyberport, yet far enough away to unwind – the perfect elixir to Hong Kong’s hectic pace,” founder Girish Jhunjhnuwala says.

Also newly-acquired is the “optimum residence for the sophisticated, urban professional” – at 222 Hollywood Road, Sheung Wan. Its look is inspired by the neighborhood’s edgy and stylish character yet its interiors are plush and comfortable. + home2home lifestyles management ltd + 1704 Universal Trade Centre, 3 Arbuthnot Road, Central Hong Kong + Tel: +852 2165 1000 + Fax: +852 2790 5490 + Email: info@home2home.hk

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Forming bonds Many expatriates only stay in their serviced-apartment homes for a brief period. However, they are still able to form communities and lasting bonds with each other. HRM looks at how apartment providers are helping to build these communities within their buildings

By Shalini Shukla

A

braham Maslow put it best in his now-famous “hierarchy of needs”. According to the philosopher, all of us have certain emotional needs alongside the physical demands of food, water and shelter. These include the need for love, affection and “belonging” – part of human beings’ innate nature to avoid feelings of loneliness and isolation. It’s this that helps us to build communities and societies wherever we find ourselves.

That’s certainly evident in the wide range of serviced apartments available to expatriates in Singapore.

Operators say that whilst guests certainly prefer the familiarity of staying with other foreigners as well as the wide range of services that a 12

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serviced apartment offers in comparison to a hotel, they also have a need to form bonds with their neighbours, to develop a close-knit society within their new home. With their targeted clienteles, serviced apartments offer a natural community of expatriate professionals in Singapore. But many are taking notice of this growing desire for connections and going the extra mile to offer community-living experiences for their guests. From group activities to communal recreational spaces, serviced apartment providers are coming up with new ideas to make their guests’ temporary relocation stints more comfortable, enjoyable and familiar.

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A community and home Fraser Hospitality is one such organisation. Its “Your Space; Your Family; Your Community;” branding pitch has been deliberately moulded to highlight the sense of community that exists within each of its residences.

Tonya Khong, General Manager, Frasers Hospitality Singapore, says the group’s “Fraser Friends” programme offers monthly customised activities based on varying lifestyle pursuits.

Regardless of the length of stay, all in-house residents are welcome to participate in the events, helping to build an active living community from the organisation’s residents.

“Frasers encourages and fosters interaction among residents,” she

says. “It helps to make their stay enjoyable, their adaptation to a new country smooth, and their assimilation to a new culture, stress-free.”

The serviced apartments also offer regular sports and recreational activities for its guests. These range from golf tournaments and football matches, to scuba diving courses and kayaking options. There are also a wide number of creative and lifestyle pursuits catered for through the group’s activities office. Guests and their families can choose from classes on cooking, pottery, hair dressing or even flower arranging. What’s more – the apartment managers also arrange for day trips to local tourist spots, including Kusu Island and the

Interaction helps make adaptation to a new country smooth, and assimilation to a new culture stress-free” Tonya Khong, General Manager, Frasers Hospitality Singapore

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Singapore Zoo, as well as qualified instructors conducting yoga, aerobics and Pilates sessions.

For young guests, Frasers has a dedicated “Kid’s Club” that plans fun and educational activities including straw painting, vegetable printing and glass tinting sessions.

The longest-term residents It’s a similar situation at the Ascott Group. Combining the Ascott, Somerset and Citadines brands, this Singapore-based serviced residence group says social interaction amongst its residents is an important part of its brand promise. And it’s certainly had some success – with one guest staying there for over 25 years! Ong Kee Leng, Singapore General Manager, Ascott, says this fact alone is testimony that guests feel at home at the residence.

The serviced apartment group has organised various activities to coincide with local celebrations such as Chinese New Year, Mid Autumn festival, Hari Raya as well as Christmas. Ong says that through events like these, residents are given both an enjoyable social occasion and an insight into the local take on these important cultural events. In addition to these activities, dedicated Resident Managers and their teams also organise visits to local attractions, as well as local eateries where the residents can enjoy local cuisine.

“All our residents are invited to participate in these activities, regardless of their tenure with us,” Ong says.

A party atmosphere Most serviced residences have common areas for recreation, relaxation and social interaction.

These spaces also make for fantastic event venues – so that residents can 14

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enjoy special events and parties in their own buildings. The fun is just an elevator-ride away.

Frasers, for example, organises monthly “themed” get-togethers for residents to mingle and socialise.

Recently, the serviced apartment organised a Japanese Festival Night.

Other cultural party themes have included an (Arabian) Night of a Thousand Tales, German Oktoberfest and the traditional Christmas and New Year celebrations. Surprise birthday parties have also been

arranged for in-house residents.

One key annual event is the “Fraser Fiesta”, which has been taking place for the last three years. More than just a party, this event encourages community spirit amongst residents through fund-raising for charity organisations. Last year, residents were invited to a fun-filled day with entertainment and games at Fraser Suites River Valley, Singapore, which in turn, fostered teamwork and provided further bonding and networking opportunities.

Activities galore So what kinds of perks do serviced apartments provide their residents to build up the community spirit within their premises? Here’s just a few examples: » Golf tournaments

» Aerobics

» Football matches

» Pilates

» Scuba-diving courses

» Day trips to local tourist spots/ eateries

» Kayaking » Cooking » Pottery » Hair-dressing » Flower arrangement » Yoga

» Activities centred around local celebrations » Themed/cultural parties » Weekly barbeque sessions

» Park Avenue Suites

A haven you can call home J

ust a short distance from the central business district, Park Avenue Suites is situated near the Singapore River and the shopping paradise of Orchard Road, an excellent combination of accessibility and aesthetic surroundings.

Park Avenue Suites is surrounded by many food and beverage outlets and near the entertainment area of the yuppies.

There are many specialised retail shops and even Cold Storage supermarket in the same complex. Staying in Park Avenue Suites has never been more convenient. You will enjoy easy access to nearby MRT stations and major expressways. Park Avenue Suites’ close proximity to trendy shopping centres and exciting dining venues makes it the ideal home in the heart of the city.

Amenities & features • Air-conditioning with individual controls • Home theatre system with LCD TV • Fully equipped kitchen

• Washer cum Dryer • IDD telephone with voice mail facilities • Wireless internet access • Electronic safe Facilities & services • Personalised housekeeping services • Daily continental breakfast on business days • 24-hour security • Outdoor swimming pool • Fully equipped gymnasium • Children’s playground and barbecue area • Tennis & squash courts • Business center and meeting rooms • Parking Park Avenue Residences Located along Kim Yam Road, a short distance away from Singapore’s main shopping belt Orchard Road, Park Avenue Residences is a stone’s throw from the Central Business District. Trendy

shopping centres and exciting dining venues abound in the vicinity. You will enjoy easy access to nearby MRT stations and major expressways that link you conveniently to other parts of Singapore.

Park Avenue Residences has incorporated modern conveniences into these 36 exclusive units. Based on the concept of conservation shophouses, each apartment is fully furnished with exquisitely crafted furniture specially selected to create a tropical haven for you.

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» Great World Serviced Apartments

We are about

making new friends…

S

ince its inception in 1997, Great World Serviced Apartments has been an ideal place to stay for thousands of expatriates, travelers and Singaporeans seeking both short-term and permanent accommodation.

Located in the prime River Valley residential district on the edge of the Singapore River, the Great World Serviced Apartments is an approximate five-minute drive away from the main shopping belt of Orchard Road and the Central Business District. It is also easily accessible to major roads and expressways. The apartments straddle the riverside recreational areas of Boat Quay, Clarke Quay and Robertson Quay, giving residents plenty of entertainment options.

Great World Serviced Apartments offers penthouses and apartments with balconies from the 31st to the 34th floor.

Exquisitely furnished, residents on these floors can entertain friends over a BBQ against the backdrop of spectacular views of Singapore; and dwell in the pleasures of a Jacuzzi spa pool in the penthouse balcony. These penthouses come with two, three or four bedrooms with sizes ranging from 1100 sq ft to 2200 sq ft.

Each apartment is fitted with the essentials of a home. All you have to do is to check-in with your suitcase and your new place is ready to welcome you.

Features in each unit include two colour televisions, an entertainment system and DVD player, two separate telephone lines (both with DID direct access numbers and voice-mail messaging), a hairdryer and an electronic personal safe.

Great World Serviced Apartments is resort-style living at its best. Residents can enjoy an invigorating workout at the huge and brand new gymnasium, near Olympic-sized swimming pool, tennis court and basketball half-court. Other recreational facilities include steam 16

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rooms, an outdoor Jacuzzi, a sauna, a children’s wading pool, Kidz Lounge and Pool Lounge. Dogs, cats, rabbits and other pets are also warmly welcomed at the apartments.

Residents enjoy exclusive shopping discounts at the Great World City Shopping Centre located right next door.

Measuring 400,000 square feet, the mall houses a supermarket, cineplex, numerous food and beverage outlets as well as retail shops featuring popular fashion labels. It is an ideal place to unwind over a cup of coffee with your new friends made here at the Great World Serviced Apartments!

Visit us at www.greatworld.com.sg to get a pictorial walk through of our residence. + Great World Serviced Apartments 2 Kim Seng Walk, Singapore 239404 + Tel: (65) 6722 7000 + Sales: (65) 6722 7766 + Email: www.greatworld.com.sg

» LANSON PLACE

The Asia collection L

anson Place founded in 1995, is a serviced residence and boutique hotel operator with operations in Hong Kong, Beijing, Shanghai, Singapore and Kuala Lumpur. It is a wholly-owned subsidiary of USI Holdings, a company listed on the Hong Kong Stock Exchange.

Lanson Place offers luxury living in the hearts of Asia’s most exciting cities.

Its prestigious addresses provide much more than just a home – they’re places that make you feel alive.

With impeccable service and attention to every tiny detail, each residence places equal emphasis on comfort, style and sophistication. It’s a privileged lifestyle for the discerning few.

Lanson Place has eight unique properties in five Asian hubs, including a boutique hotel. Each is a calming oasis located close to the central business district, as well as shopping

and entertainment areas. It offers the service and convenience of a five-star hotel, along with the privacy and seclusion of a private home.

Lanson Place’s properties are noted for their high level of residential comfort, elegant yet understated style, and personalised service from committed teams of professionals.

The brand’s boutique hotel, Lanson Place Hong Kong, has won awards for its décor as well as its high standards of service. In both Beijing and Shanghai its services residences are market leaders in terms of occupancy and daily rates. The company is now expanding with a special focus on China, looking for additional opportunities in Shanghai and Beijing but also new projects throughout Asia.

There are new projects under development in Kuala Lumpur and more to come.

Lanson Place Hotel combines elegance, style and convenience in equal measure.

+ Lanson Place Hospitality Management Limited + 27th Floor, Two Landmark East, 100 How Ming Street Kwun Tong, Kowloon, Hong Kong + Tel: (852) 2752 2187 + Fax: (852) 2329 7556 + E-mail: enquiries@lansonplace.com

sales@lansonplace.com + Website: www.lansonplace.com

Lanson Place Jialin Tiandi Residences in Puxi, Shanghai.

Each room in the residence has its own exclusive view of the City

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» santa fe

Santa Fe:

The complete package R

elocation is a personal experience requiring personalised services and someone who truly cares about each individual and their family. Santa Fe has organised a wide array of useful and practical services for the 21st century expatriate on the move in the global economy. We pride ourselves on combining passion and performance for stress free and effective relocations. We are your HR partner every step of the way – a single source solution making the global employee a reality.

The Santa Fe Advantage: A more comprehensive array of in-house developed services, all with our distinct culture of service excellence and friendliness. Since 1980, Santa Fe has exclusively focused on tailor-made, corporate relocation 3-588_SantaFe 3/24/08 5:15 PM25,000 Page 1 solutions and manages over

relocations annually. Our list of services continues to grow.

Moving someone’s life and family into a new culture requires a caring touch.

Our diverse and multi-lingual employees are comprehensively screened and trained. We provide peace of mind to everyone involved in a relocation.

Santa Fe looks out for you by looking out for potential problems and presenting solutions before they affect your operation. We know each relocation features different requirements, but ultimately you want the same troublefree result. Give us your special requirements and we’ll take care of everything down to the finest details.

Total quality control is possible through Santa Fe’s in-house managed services. We continually review our programs so you C

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don’t have to. The result: global expertise delivered locally.

We achieve compliance with the highest quality through our four-pronged quality program: » ISO 9001 (Quality) » ISO 14001 (Environmental) » ISO 27001 (Information Security) » FAIMISO (FIDI Accredited International Mover) We never stop evolving because we know that your demands are changing all the time. What might have been the right fit today may no longer be useful tomorrow. Do visit our website for more information www.santaferelo.com + If you have more queries, please contact Wendy Heng at wendy.heng@santafe. com.sg or call her at 6398 8588.

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CONNECTED To Our Customers

Quality Relocation & Moving Services

ONE COMPANY ONE COMMITMENT Tel: 6398 8588 www.santaferelo.com

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» The Ascott Limited

Welcome home T

he Ascott Limited is the world’s largest international serviced residence owner-operator with over 25,000 apartment units in 69 cities across 22 countries in Asia Pacific, Europe and the Gulf region. The company’s global presence means that executives need only work with one party for their accommodation needs wherever they travel to for assignments.

The company’s three award-winning brands, which cater to different lifestyle needs, further ensure there is a suitable apartment for every executive. Ascott residences, which offer discreet service in an exclusive environment, frequently welcome top executives, government dignitaries and industry leaders. Designed for those with families, Somerset residences feature more children-friendly facilities such as playgrounds, indoor playrooms and children’s swimming pools.

Citadines residences caters to savvy, independent travellers who want high quality accommodation that provide the flexibility to pay for the services they require.

All three brands of serviced residences are available in Singapore, and if you are finding accommodation here for yourself or your colleagues, choose from a total of seven properties – Ascott Raffles Place Singapore, Somerset Grand Cairnhill, Somerset Liang Court, Somerset Orchard, Somerset Bencoolen, Somerset Compass, and Citadines Singapore Mount Sophia.

These serviced residences in Singapore are centrally located and within close proximity of the Central Business District. A plus for executives as it saves them much travelling time.

Conveniences like F&B, entertainment centres and even international schools are nearby which cater to the needs of 20

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Somerset Grand Cairnhill

individuals as well as executives who are here with their families. Beyond the prime location, excellent business connectivity and maximum comfort, executives will not just come back to an accommodation. Instead, they will return to familiar faces, welcoming surroundings and the assurance that their needs will be taken care of. There are even residents’ programmes including city tours and workshops on local culture to help them settle in quickly.

Check out Somerset Grand Cairnhill, Somerset Liang Court and Somerset Orchard which have recently undergone a makeover, giving them a fresh look. Just one of the many ways Ascott goes the extra mile to make executives’ stay a memorable one.

What’s here to stay, though, is the unique warmth and familiarity of home

Somerset Liang Court

that the leader of the serviced residence industry has been renowned for around the world.

The Ascott Limited + Tel: 1800 272 7272 + Email: enquiry.singapore@the-ascott.com + Website: www.the-ascott.com

NOW DEFINING GLOBAL LIVING IN SINGAPORE

Our Serviced Residences in Singapore Ascott Raffles Place Singapore • Somerset Bencoolen • Somerset Compass Somerset Grand Cairnhill • Somerset Liang Court • Somerset Orchard • Citadines Singapore Mount Sophia

From the spacious exclusivity and refinement of Ascott to the pampering touches for the family at Somerset, or the vibrancy of independent city-living at Citadines, there is an Ascott serviced residence designed to make you feel at home. Because life is about living.

For further information call our global reservations at (65) 6272 7272 or visit www.the-ascott.com The Ascott Limited is a member of CapitaLand. It is the largest global serviced residence owner-operator in Asia Pacific, Europe and the Gulf region, managing Ascott, Somerset and Citadines brands in over 60 cities across 22 countries.