SPECIAL PROMOTIONAL FEATURE
MARKETING
Bringing an advisor’s vision to life Q Wealth’s unconventional marketing team brings big-brand experience from music, fashion and retail – and it’s a difference-maker for Canada’s elite advisors WHEN AN advisor makes the decision to leave their bank or dealer, they want to ensure their vision for offering a great client experience, and how they will use their unique skill set to add value, is in alignment with their new firm’s values and platform. It’s why Q Wealth’s in-house boutique marketing team has no financial legacy employees. Instead, it boasts a mix of dynamism and
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experience unique to the wealth space. From overseeing the Canadian marketing of global music stars like Justin Timberlake and Calvin Harris to developing social strategy for fashion brands and designing experiential campaigns for video game designer Ubisoft, Q Wealth’s marketing team and its network of branding experts bring a vibrant, contemporary feel to the stale world
of advisor marketing. In a previous life, Stephen Gasparek, head of marketing and executive partner at Q Wealth, worked in artist marketing for Sony Music Entertainment, managing a roster of international acts in the Canadian market. The roster of global artists included Pharrell Williams, Depeche Mode and Pink. He tells WP that advisors love working with
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