Hotel Chocolat Brand Booklet 2009

Page 1

LONDON BOSTON ST LUCIA


BRITISH COCOA GROWER & CHOCOLATIER

Browse our range at UK and EU www.hotelchocolat.co.uk US www.hotelchocolat.com




The Secrets Of

Good Chocolat Our secret ways to create fantastic chocolates are not-so-secret really‌ and there are only two.

1. No compromises on ingredients

Nasties are banned. Our mantra is Less Sugar More Cocoa™. Sugar is the cheapest ingredient and too much of it masks the true personality of cocoa.

2. Imagination and Flair

Chocolate is the perfect medium to express true creativity. We are driven by original thinking and our legal team is kept pretty busy stopping the big boys from copying us!


Our Own

Cocoa Estate

At our historic Rabot Estate on the lush island of St Lucia in the West Indies, we are close to the mystical cocoa tree, the origin of chocolatiness. This knowledge, denied to virtually all other chocolatiers, gives us a reverence for cocoa and a realisation that the complex flavour notes are formed long before the final stages of chocolate making.

Committed

We are still owned and run by the original founders, Angus Thirlwell and Peter Harris, who are committed to re-building the bridge between cocoa growing and fine chocolate as well as bringing British quality and innovation back into chocolate. Read the Rabot Estate story at www.hotelchocolat.co.uk/Rabot


Cocoa bean from the Second Harvest 2007, Rabot Estate, St. Lucia



Pronounced:

shok-o-LA


Engaged

Ethics

This is the name we give to our “roll-up-the-sleeves and get-involved� ethical programme. Sustained investments of know-how, sweat and passion as well as dependable funding really does make a difference to cocoa communities in Ghana and St Lucia. www.hotelchocolat.co.uk/ethics St Lucia has real poverty in the agricultural sector. Our efforts to lead a renaissance of cocoa growing amongst our neighbours has created an estimated 100 new jobs in 12 months, with more to come. Cocoa communities need more than just our money to make projects endurable and self-sustaining. We send our top team to Ghana to transfer knowhow and give practical assistance.

The Rabot Estate story at www.hotelchocolat.co.uk/ethics


Trinitario Cocoa pod from the Second Harvest 2007, Rabot Estate, St. Lucia


Photography by Eric Frideen & Jรถrgen Ahlstrรถm

COCOA GROWER & CHOCOLATIER

017840

UK and EU www.hotelchocolat.co.uk US www.hotelchocolat.com


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