3D Printers - The Emerging Trend

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KHALEEJ TIMES | ADVERTISING SUPPLEMENT

Revolutionary innovation With more people getting access to 3D printing, the technology is set to become mass-market by offsetting capital costs

Sadiq Shaban

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lso known as additive manufacturing, 3D printing is a process of making a three-dimensional solid object of virtually any shape from a digital model. While the concept is fast gaining popularity, many big businesses are signing up for 3D printing in a major way. Seen as a game changer, the technology helps instantly print parts and entire products at a short notice. That is not all. 3D printing is going to affect almost every aspect of industry and personal lives in the days ahead. The technology looks set to replace some of the current prototyping methods and can even be used as part of the manufacturing process. Since it paves way for an increased innovation, the technology is used to print prototypes in hours, obtain feedback, refine designs and repeat the cycle until designs are perfect. Additive manufacturing is certainly one of the most impor-

tant innovative technologies to emerge in the 21st century. 3D printing helps improve communication and makes it possible to hold a full colour, realistic 3D model in one’s hands to impart more information than any computer image. This also means that the physical 3D models are going to be more easily and affordably available for a wide variety of applications. Besides producing compress design cycles by 3D printing multiple prototypes on demand, right in your office, the technology greatly cuts on development costs. It is easier to customise goods through 3D printing because changing things is not going to require retooling them but only tweaking the instructions in the software. Market watchers say that many companies may replace some of their traditional manufacturing methods by 3D printing as cost saving can be more than 50 per

cent. This is made possible by lower packaging costs, less human resource and cheaper reliable raw materials. The finished 3D printed product can be 60 per cent lighter compared to the machined part, resulting in significant cost cutting. Less waste also

jumbo electronics

Integrating new technology

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3D printing is nothing short of revolutionary. As the technology gets perfected, one can only expect more durability and higher structural integrity

Jumbo Electronics’ customers can sample the latest innovation as it trickles down to domestic market

They say modern technology is increasingly a young person’s game, and that the youth of today is always the quickest to grasp and latch on to the latest gadgets, technology and innovations. This means that a generation already familiar with a 3D experience at the cinema is becoming the clear focus and target for markets behind a new era of 3D printers in the high-street electronics sector in the UAE. Jumbo Electronics has always prided itself on being one step ahead of the competition in introducing new technology in the market place and they are now introducing a new category of 3D printers into its stores for the very first time.

Traditionally the realm of the hardcore hobbyist or in companies engaged in high value manufacturing processes, the technology has now started to filter down to the young domestic consumer who will be able to sample and experience the technology in their nearest Jumbo outlet. Nadeem Khanzadah, Head of Retail at Jumbo Electronics, believes that initially the 3D printer may become a popular seasonal gift — with the Eid, Diwali and Christmas gifting seasons offering great opportunities for parents to buy that special and unique gift for their children. Explaining the impact of the new technology, he said: “What 3D printing can offer is an enor-

mously creative way for individuals to design and then manufacture small trinkets or fun items that can be shared with friends and family. It offers people a totally new and really innovative printing experience that has not been available before. “In fact, we are confident that this new and emerging technology is one that can potentially change our daily perceptions on how things are printed. At Jumbo, we know our customers always want to keep up with the latest trends and innovations and we ensure that we deliver them the very best and the latest technology. With the introduction of a new era of 3D printers to our stores we are once again fulfilling that promise.”


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