Dubai Knowledge Village Yearbook 2013 by Red Door Productions FZ LLC

EMPOWERING Human capital

Dubai Knowledge Village (DKV) is considered the worldâ&#x20AC;&#x2122;s only Free Zone dedicated to Human Resource Management and learning excellence

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Manchester Business School The University of Manchester Middle East Executive Centre Office F-16, Block 2B, Dubai Knowledge Village Email: mba@mbs-worldwide.ae Tel: +971 (0)4 446 8664

www.mbs-uae.ac.ae Register for our events at: www.mbs-uae.ac.ae/events.aspx Licensed by the Knowledge and Human Development Authority. The academic qualifications granted by this institution and certified by the KHDA shall be recognised in the Emirate of Dubai by all public and private entities for all purposes.

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DUBAI KNOWLEDGE VILLAGE 10th Anniversary

CONTENTS 06

HISTORY

A decade of remarkable achievements

Celebrating 10 years of growth and achievements in 2013, DKV has grown to have 500 business partners, who numbered just 47 in 2003.

CSR

Giving back to the community

As part of its efforts to conserve the environment, DKV, with the support of Sustainable Energy and Environment Division, has launched the new LEED compliant waste management pilot â&#x20AC;&#x153;TECOM Investments Operation Râ&#x20AC;?.

Facilities and Services

Cutting-edge facilities, services and businessfriendly infrastructure

TESTIMONIALS

sharing a common passion WITH DKV

Through its close contacts in the government and education sector in the UAE, DKV is able to efficiently process all the licensing and visa requirements of its business partners.

Dubai Knowledge Village and Eton Institute continue to work together in sharing a common passion to improve the world and power it with knowledge and lifelong skills.

Networking Events

makES business sense to BE in DKV

Events that enhance visibility and success of Business Partners

DKV remain committed to establishing itself as a centre of excellence and a one-stop shop for knowledge, skills and talent.

Being based in DKV has benefited SHRM because it shows the entire MENA region that SHRM is fully committed to the region.

DUBAI KNOWLEDGE VILLAGE 10th Anniversary

HISTORY

A decade of

remarkable achievements

Celebrating 10 years of growth and achievements in 2013, DKV has grown to have 500 business partners, who numbered just 47 in 2003 By Latha Krishnan

ubai Knowledge Village (DKV), an initiative conceived more than 10 years ago by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minster of the UAE and Ruler of Dubai, came into being in 2003. Today, DKV continues to succeed in its mission to provide quality infrastructure, services and support to the Human Resources Management (HRM) community to enable their growth and support Dubaiâ&#x20AC;&#x2122;s move into a knowledge-based economy. As the only free zone in the world dedicated to HRM, it has grown exponentially in the last

Dr. Ayoub Kazim Managing Director TECOM Investmentsâ&#x20AC;&#x2122; Education Cluster

DUBAI KNOWLEDGE VILLAGE 10th Anniversary

decade and is considered a thriving hub for human capital development - not only for businesses in the UAE, but also for businesses across the Middle East. Celebrating 10 years of growth and achievements in 2013, DKV has grown to 500 business partners, who numbered just 47 in 2003. In its 10-year journey, DKV has also received multiple awards from FDI Magazine and launched its business incubator, experts channel and corporate research centre. DKV has pioneered many important networking events including DKV Breakfast Club, TECOM SME Builder, TECOM CEO Network and the DKV Training Open Week, which not only serves its business partners, but also helps connect the entire HR industry. These have become valuable platforms to the business partners including worldrenowned institutions such as SHRM, SHL, ICCA, Eton Institute, Hays, Monitor Group and many more. “Each of our business partners has access to Partner Development, Partner Relations and Marketing teams to ensure their on-going visibility and growth through these events and enjoy all the free zone benefits,” says Dr. Ayoub Kazim, Managing Director, TECOM Investments’ Education Cluster. Last year, comprising

the Education Cluster of DKV and Dubai

Each of our business partners has access to Partner Development, Partner Relations and Marketing teams to ensure their on-going visibility and growth through these events and enjoy all the free zone benefits Dr. Ayoub Kazim

International Academic City (DIAC) experienced 24% growth, as a further 80 companies joined the two TECOM business parks. In 2011, DKV was ranked among the Top 10 for “Best Transport Links”, Top 10 for “Best Facilities”, Top 10 for “Best Incentives” and Top 10 for “Best FDI Promotion” by FDI magazine 2011 in Middle East Free Zones of the Future Rankings 2011/ 2012. In earlier years, the FDI magazine had ranked DKV among the Top 25 for the same categories. In 2008, DKV had launched the Corporate Research Centre, ‘DKV Experts Channel’ and ‘DKV Events’ at GETEX 2008. In 2006, Phase III of DKV had been launched and in 2005, it unveiled the incubator for small businesses. The various milestones in its decadelong journey amply demonstrate the commitment of DKV to the continuous development of its partners, and its support to grow the knowledge-based economy of Dubai and the UAE. As Dr. Kazim reiterates, “Our journey over the past decade has not been without challenges. In fact, the DKV we see today is quite different from what we originally envisioned. But that was always the point - the business park was designed to adapt and evolve to the demands of local industries, whilst staying true to the overarching objective, which was to assist the development of a knowledgebased economy.”

Dubai Knowledge Village

ACHIEVEMENTS

His Highness Sheikh Maktoum Bin Mohammed Bin Rashid Al Maktoum inaugurates DKV at Grand Opening Ceremony DKV launched to consolidate the status of Dubai as a global destination for human resource management and learning excellence

Incubator for small businesses unveiled

Corporate Research Centre launched DKV Training Open Week event launched

DKV Breakfast Club networking event launched

DKV Experts Channel and DKV Events' Website launched at GETEX 2008

TECOM SME Builder networking event launched Launch of DIAC DKV positioned as separate zone for HRM, DIAC officially launched for all higher education institutions

Number of Business Partners: 500 Top Business Partners: SHRM, SHL, ICCA, Eton Institute, Hays, Carmichael Fisher MEA, Monitor Group, Innovative HR Solutions and many more Growth across DKV and DIAC: 24% Number of new companies joining Education Cluster : 80 TECOM Speed Business Dating networking event launched. Top rank in Best Incentives category globally and in the Middle East in FDI Magazine’s 2010/11 Global Free Zones of the Future Rankings

Ranked Top 10 for Best Transportation category by FDI Magazine

Signature Events: DKV Breakfast Club, TECOM SME Builder, TECOM CEO Network, DKV Training Open Week First Education Cluster Annual Review launched DKV Online Course Search Engine announced – cataloguing certificates and courses from DKV business partners into a convenient online search engine and course selection guide. Launched Workforce Planning Study in conjunction with DIAC - The first of its kind in the region

TECOM CEO Network Launched FDI Magazine Free Zones of the Future Rankings 2011/2012 - Top 10 for Best Transport Links - Top 10 for Best Incentives - Top 10 for Best Facilities - Top 10 for Best FDI Promotion DKV partnership with Potential/SME Evolution – Free online Arabic &English training to SME’s in the GCC. This was in partnership with Google, Zawya, Potential, Intel, Aramex and All World Network. Number of new companies joining Education Cluster: 61

DUBAI KNOWLEDGE VILLAGE 10th Anniversary

Facilities and Services Facilities and Services

Cutting-edge facilities, services and businessfriendly infrastructure Through its close contacts in the government and education sector in the UAE, DKV is able to efficiently process all the licensing and visa requirements of its business partners By Latha Krishnan

ubai Knowledge Village (DKV), the worldâ&#x20AC;&#x2122;s only Free Zone area dedicated to Human Resource Management (HRM) and learning excellence, is situated on a picturesque 1km long campus in the heart of Dubai. The campus is modern and ideally suited to house the 500 business partners constituting HR, consulting, Research and Development (R&D), training and personal development institutions. Through its close contacts in the government and education sector in the UAE, DKV is able to efficiently process all the licensing and visa requirements of its business partners. The Business Park can assist in the licensing of business

DUBAI KNOWLEDGE VILLAGE 10th Anniversary

motes them through its social media channels and website; PDM services such as organising networking events and developing joint initiatives with them; Partner Relationship Management (PRM) services that provide a supporting environment and facilitate communication channels for their promotions; and Campus Management services such as 24/7 security, promotion of eco-friendly initiatives and control of all campus operations.

When a partner needs to host a conference or meeting, DKV can provide complete services and the most modern facilities to make the event a success

segments such as trainings in Professional and Management Development, Computer, Languages, Fine Arts, and Child Skills Development, as well as HR consultancy, Technical and Occupational skills, R&D, Content Development, Assessment and Testing, Executive Search, Freelancers, Non-profit Associations and Educational Support Services. Offering several benefits to its partners including 100% foreign ownership, 100% tax free operations, 100% repatriation of profitsâ&#x20AC;¨, DKV also provides access to Partner Development Management (PDM) services and events, access to a large number of professionals within TECOM Business Parksâ&#x20AC;¨and the support of a loyal and large scale customer service team providing flexible solutions with professionalism, reliability and trust. The value added services from DKV include marketing and PR support where DKV guides and advises partners and pro-

The state-of-the-art campus offers all the facilities that support business and the community at large. These include fully equipped conference halls and meeting rooms complete with internet capabilities, and a business centre with flexible leasing terms, cost effective shared facilities and benefits to accommodate the short or long-term needs of individual clients and independent professionals. Business partners can rent office space including basic shell of the office, false ceiling and light fittings. When a partner needs to host a conference or meeting, DKV can provide complete services and the most modern facilities to make the event a success. The Conference Centre is equipped with high-speed Internet infrastructure allowing conference delegates reliable and swift data transfer regardless of the size of the event. In addition, the auditorium is equipped with an advanced audiovideo system. There are four conference rooms, a VIP majlis area and numerous fully equipped meeting rooms for hosting of such events. The Advertising and Venue Management Services (AVMS) team with extensive experience in delivering the provision of secretarial services, IT

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DUBAI KNOWLEDGE VILLAGE 10th Anniversary

support, stage and sound management, as well as catering from Dubaiâ&#x20AC;&#x2122;s premium hotels, makes hosting the event troublefree for the DKV partner. The AVMS team can provide all the support the partner needs to ensure that the event is run with efficiency and professionalism. Other facilities that DKV partners enjoy includes hotel, fitness centre, nursery, food court, coffee shops, restaurants,â&#x20AC;¨ su-

permarkets, retail outlets, travel centre, medical clinic, dental centre, pharmacy, beauty salon and many more. With such a comprehensive offering of cutting edge facilities, services and business-friendly infrastructure, DKV hopes to continue to attract more business partners and HR and Training professionals who seek to effortlessly establish themselves in the country and the region.

DUBAI KNOWLEDGE VILLAGE

Networking Events

10th Anniversary

Events that enhance visibility and success of Business Partners DKV remain committed to establishing itself as a centre of excellence and a one-stop shop for knowledge, skills and talent By Latha Krishnan

rganising important networking events like the DKV Training Open Week, DKV Breakfast Club, TECOM SME Builder, and TECOM CEO Network, is part of the Partner Development Management (PDM) services that Dubai Knowledge Village (DKV) provides to its business partners. These events are specially designed for the success of the partners and have proved valuable to them in terms of increased exposure and constant growth in the country and the region.

Dr. Ayoub Kazim, Managing Director, TECOM Investments’ Education Cluster explains, “We are firm believers in developing the region’s talent pool, having launched the UAE’s first training and development hub. We’ve seen how investing in your own personal and professional development pays dividends in the longer term. In the year of our 10th anniversary, we remain committed to establishing DKV as a centre of excellence and a one-stop shop for knowledge, skills and talent.”

DUBAI KNOWLEDGE VILLAGE 10th Anniversary

more than 500 participants in its 51 interactive workshops spanning HR, marketing, sales, project management, personal development, strategy, leadership and IT. Expert speakers and trainers, from renowned training and HR institutes provided overviews of the latest innovative strategies, trends and developments within their relevant industry sectors.

DKV Training Open Week The bi-annual DKV Training Open Week is DKV’s premier event dedicated to professional and intellectual development. It is part of DKV’s endeavour to consistently enhance the region’s talent pool and contribute to strengthening industry skill sets. The event pulls together the training and HR companies within the DKV community and provides them with a platform to communicate their services to the region. A multitude of seminars and workshops from global Training and HR Consultancies are lined up in diverse segments such as HR, Marketing, Sales, Project Management, Strategy, Leadership and IT to provide an accurate representation of today’s current trends in the industry. According to Dr. Kazim, “Training Open Week provides a fantastic opportunity for people of all backgrounds to further enhance their existing skills or even build their knowledge in an area they are currently unfamiliar with. A strong focus on training and professional development is fundamental to the growth of individuals and the institutions that they represent. The event also creates a platform for professionals to gain access to the region’s leading training and HR development experts and benefit from an array of learning opportunities in one convenient location.” In April 2013, DKV hosted the ninth Training Open Week, which focused on empowering human capital. It attracted

DKV’s Training Open Week is a perfect combination of information aimed at broadening the intellectual perspectives of professionals coming from different industries

Among those who attended the event and appreciated its importance was Cristina Burcescu, Executive Advisor, Ellucian, who said, “DKV’s Training Open Week is a perfect combination of information aimed at broadening the intellectual perspectives of professionals coming from different industries. The personal development and other various industry-related workshops have been extremely interesting, maintaining high attention spans of all attendees, from fresh graduates to senior employees and business owners.” DKV Breakfast Club The DKV Breakfast Club is an exclusive networking event that brings together officials of leading companies in the UAE and human development professionals based in Dubai Knowledge Village to network, exchange ideas and share knowledge. Every event has a specific theme where speakers present topics and share their knowledge and experience in developmental issues, strategy plans, expected and measured outcomes as well as the lessons learned from this experience. The latest DKV Breakfast Club event was held in May 2013 and featured a panel discussion titled ‘Is there a Future for Vocational Education in the Region?’ Moderated by Eithne Treanor, CNBC Special Correspondent, the lively discussion included distinguished speakers such as Dr. Naji Al Mahdi, Executive Director, National Institute for Vocational Education; Dr. Howard Reed, Director, Dubai Women’s College and Senior Director, Higher Colleges of Technology; and Richard Barret, Director, Consulting, Deloitte, and others.

DUBAI KNOWLEDGE VILLAGE 10th Anniversary

“Quality vocational education can provide an essential springboard for ambitious young people by offering practical skills and experience that employers value. Equipped with these skills, the youth can look forward to a promising career,” commented Richard Barret, during the panel discussion. Dr. Howard Reed said, “Vocational education includes professional programmes such as business and law, technical courses such as IT, and services, especially health services. Once we deviate too far from these areas, the demand for ‘vocational education’ among Emiratis will probably remain small.” According to Dr. Naji Al Mahdi, “There has to be a future for vocational educa-

The DKV Breakfast Club brings together officials of leading companies in the UAE and human development professionals based in DKV to network, exchange ideas and share knowledge

tion in the region. The skills required for employability may vary from country to country. However, whatever the skill level, vocational education will play an increasingly pivotal role in helping young nationals meet the challenges of the workplace.”

Sharing knowledge and best practices While Dubai Knowledge Village (DKV) organises networking events for the benefit of its business partners, it also participates in several Human Resources (HR) and Training related events in the country and the region, sometimes accompanied by one or more of its partners. DKV was the Knowledge Partner Sponsor at the HR Summit & Expo 2012, Knowledge Partner and Exhibitor at the Training & Development Show 2012 and a participant at the Arabian Society for Human Resource Management (ASHRM) Conference and Exhibition 2012. The HR Summit and Expo 2012 took place in Dubai in November last year. Organised by IIR Middle East, and bringing together top HR professionals and business executives from across the region, the four-day event provided a mixture of panel discussions and networking opportunities as well as the opportunity to hear from some of the prominent HR professionals in the world. Several DKV business partners were also participants at the Summit. Speaking about DKV’s active role, Dr. Ayoub Kazim, Managing Director, TECOM Investments’ Education Cluster (which includes DKV), said: “Our mission at DKV is to facilitate the learning and development of professionals and non-professionals alike. It is critical that we support events like the HR Summit and Expo which provide a forum for increased engagement and development in the HR industry and we are proud to be Knowledge Partner.” DKV and its business partner, SHL, took part in the Training and Development Show 2012 in December. Speaking about DKV’s participation, Dr. Kazim, said: “The three themes of the seminars were not just topical, but extremely relevant to the UAE market. Digital learning, talent management and workforce nationalisation are issues that our business partners at DKV tackle on a daily basis. It is important to support and attend these events so that we can share our experiences and continue to develop the HR sector in the UAE.” Dr. Kazim’s presentation during the event examined the importance of HR analytics in identifying and developing talent within organisations. In April 2012, Dr. Kazim also participated in the panel discussion at the ASHRM conference themed ‘Economic growth through HR’ built upon the notion that economic growth can occur organically with the adoption of good HR practices. As part of the discussion, Dr. Kazim underlined new tools and methodologies such as life-long learning that could be adopted to raise the skills set of working professionals and prepare them for potential obstacles in the future. He also commented that education reform is necessary to address market needs and expectations and that it is essential to engage stakeholders including students, parents, faculty and industries in identifying areas of challenge and seeking possible remedies.

With Club members appreciating the value of discussions such as this one, the DKV Breakfast Club is gaining in popularity. The participation of an increasing number of decision makers, government officials and HR professionals serves as a testimony to the continued success of this initiative. TECOM SME Builder TECOM SME Builder provides the ideal environment for owners of small and medium enterprises to upgrade business management skills and widen contacts within their specific business segment for greater synergy. Triannual workshops that form an integral part of TECOM SME Builder activities provide cuttingedge solutions to crucial issues faced by Small and Medium business owners through the participation of leading industry experts and specialists. The first session of the TECOM SME Builder 2013 series took place in April and the topic covered was SME Finance Essentials. With insightful discussions and talks from experienced financial experts, the session sought to expand the financial acumen of the attending SME players and gain insight into overcoming the key barriers to SME success. It also discussed ways to get the inside track on CFO winning tactics and assess if the business is on the right track financially. It helped attendees brush up on financial governance and development tracking skills, as well as understand UAE law in the context of SME finance and the common financial pitfalls confronting SMEs. Including a moderator and experts in investment, law, commercial banking, banking and finance, start-up ventures, globalisation, empowerment, entrepreneurship and monetising and idea incubation, the session covered all aspects of

DUBAI KNOWLEDGE VILLAGE 10th Anniversary

SME Finance Essentials from pre-incubation through to graduation. The SME Builder Series offers a gateway to the expertise and knowledge SME businesses need to accelerate their growth, as they gain direct access to a pool of invaluable SME experiences and know-how. Attendees are able to gain expert insight on hot SME topics during the SME panel discussion and have oneto-one consultation with experts during speed table sessions. They also get the opportunity to network with inspiring innovators, thought leaders and peers from a range of industry sectors. TECOM CEO Network TECOM CEO Network is part of a series

of PDM initiatives to serve over 4,500 companies based in the various TECOM Business Parks across multiple industries, including information and communication technology (ICT), media, education, life sciences and clean technology. The initiative complements TECOM’s value-added services to business partners that distinguish the parks from other free zones in the region. The CEO Network initiative aims to develop synergies among the resident businesses across all TECOM parks and entities, in addition to creating a platform for exchange that offers growth and collaboration opportunities. Recognised as a valuable executive business opportunity tool, the TECOM CEO Network allows high-level management professionals

to discuss contemporary issues and new approaches to challenges and opportunities. It also prompts the sharing of best practices that respond and anticipate to current and potential market trends.

Dubai International Academic City PO Box: 503000 Dubai, UAE T: + 971 4 449 9000 F: + 971 4 429 1205 Toll Free: 800 AUE (283) E-mail: ard@aue.ae, info@aue.ae

“AUE once again has exemplified innovation by offering the programs below, which are unique in the region” College of Business Administration Master of Sports Management Master of Business Administration Bachelor of Business Administration in Logistics and Supply Chain Management Bachelor of Business Administration in Hospital and Healthcare Management Bachelor of Business Administration in Insurance and Risk Management Bachelor of Business Administration in Human Resources Management Bachelor of Business Administration in Insurance and Risk Management Bachelor of Business Administration in Human Resources Management Bachelor of Business Administration in E-Commerce and Marketing Bachelor of Business Administration in Business Management Bachelor of Business Administration in Accounting Bachelor of Business Administration in Finance

College of Computer Information Technology Master in Library and Information Science Bachelor of Science in Information Technology Management Bachelor of Science in Computer Science - Network Security Bachelor of Science in Computer Science - Digital Forensics

College of Media and Mass Communication Master in Diplomacy Master in Security and Strategic Studies Bachelor in Security and Strategic Studies Bachelor of Arts in Media and Mass Communication - International Relations Bachelor of Arts in Media and Mass Communication - Public Relations Bachelor of Arts in Media and Mass Communication - Radio and TV Bachelor of Arts in Media and Mass Communication - Media Sales

College of Fine Arts and Design Bachelor of Science in Design - Interior Design Bachelor of Science in Design - Fashion Design Bachelor of Science in Design - Graphic Design Bachelor of Science in Design - Digital Animation

College of Law Bachelor in Law (In Arabic)

DUBAI KNOWLEDGE VILLAGE

CSR

10th Anniversary

Giving back to the community As part of its efforts to conserve the environment, DKV, with the support of Sustainable Energy and Environment Division, has launched the new LEED compliant waste management pilot “TECOM Investments Operation R”.

By Latha Krishnan

KV is dedicated to giving back to the community through several corporate social responsibility (CSR) initiatives and programmes. All the TECOM Investment brands participate in the Earth Hour by switching off lights between 8 and 9 pm and also contribute every year to the World Environment Day by participating in tree planting activities. DIAC also observes World No Tobacco Day on May 31st of every year to

encourage a 24-hour period of abstinence from all forms of tobacco consumption. DKV participates in the ‘Clean up the World’ campaign and DIAC, along with Emirates Environmental Group (EEG), organises inter-school environmental

DUBAI KNOWLEDGE VILLAGE 10th Anniversary

public speaking competitions. Both also participate in World Water Day. As part of its efforts to conserve the environment and provide its business partners with value added service, “DKV, with the support of TECOM Investments has

launched the new LEED compliant waste management pilot “TECOM Investments Operation R”. Both DKV and DIAC provide on-going support to the humanitarian initiatives carried out by Dubai Autism Centre.

Most of the clusters of TECOM participate in blood donation drives regularly. In 2011, both DKV and DIAC participated in the World Health Day celebrations that launched a worldwide campaign to safeguard breakthrough medicines for future generations.

DUBAI KNOWLEDGE VILLAGE 10th Anniversary

TESTIMONIALS

sharing a common passion WITH DKV Dubai Knowledge Village and Eton Institute continue to work together in sharing a common passion to improve the world and power it with knowledge and lifelong skills Eton

Institute, established in Dubai Knowledge Village (DKV) in 2006, has grown to become an International Training and Development Centre with operations around the globe and satellite offices in Vienna, New York, Washington, D.C. and Abu Dhabi. “DKV was the only Free Zone area that allowed for 100% ownership and built purely from an educational perspective keeping in mind not just the demands which existed then, but also of the future of the region,” says Dr. Eli Abi Rached, the Founder and CEO of Eton Institute. Since its inception, Eton Institute has touched close to 100,000 individuals and institutions and offered them training in languages, teaching, computers and professional development skills. “This wouldn’t have been possible without the support and encouragement that we have received from Dubai Knowledge Village and we continue to work together in sharing a common passion to improve the world around us and power it with knowledge and lifelong skills,” declares Dr. Rached. Languages, particularly English and Arabic, are the most popular courses at Eton Institute. The tailored courses fit the dynamic and busy lifestyle in the UAE, allowing learners to learn at their own pace and choose from different options for learning, based on their personal preference. There are also several free programmes for the community as part of its Corporate Social Responsibility (CSR) efforts that enhance greater intercultural understanding and tolerance throughout the UAE’s diverse communities. — Dr. Eli Abi Rached Founder and CEO of Eton Institute

makES business sense to BE in DKV Being based in DKV has benefited SHRM because it shows the entire MENA region that SHRM is fully committed to the region “SHRM is the world’s largest HR association. So it makes complete business sense to establish an office in Dubai Knowledge Village, the world’s first and only free zone dedicated to HR. Having just completed one year in DKV, I can now say that our growth is starting to trend up exponentially,” says Brad Boyson, Executive Director, SHRM MEA. Being based in DKV has benefited SHRM because it shows the entire MENA region that SHRM is fully committed to the region. Outside of the US, the UAE is only the third country in the world, after China and India, to have a dedicated SHRM office. “When our regional partners discover that SHRM is located in DKV, they are thrilled to know they can deal directly, in the same or similar time zone, with people on the ground who understand the region/culture plus are genuine SHRM experts,” points out Boyson. The most popular courses of SHRM in this region are its professional HR certifications (HRBP, HRMP, GPHR) followed by its professional development programmes such as HR Next and HR Essentials. The Association also conducts customised corporate HR training courses. Since its inception, SHRM has seen a steady rise in the number of certified professionals, number of learners taking SHRM courses and overall SHRM membership in the region. “We have established formal relations with four Universities in the UAE in the past year alone. We have no doubt this number will grow given the importance the UAE puts on Human Resources and the desire by the country’s leadership to be not just world-class, but best in class. Our curriculum alignment and student forums are two examples of the many ways SHRM reaches into the university environment in order to help develop and mentor the UAE’s HR leaders of tomorrow,” says Boyson. — Brad Boyson Executive Director, SHRM MEA

DUBAI KNOWLEDGE VILLAGE 10th Anniversary

Transforming Lives through World Class Education Manchester

Business School – part of the University of Manchester – is very proud to be a partner of Dubai International Academic City (DIAC), and Dubai Knowledge Village has proved to be the ideal location for the School’s Middle East Centre. The UAE especially, has encouraged and supported top UK education providers to come to the region, and have created some very exciting opportunities such as DIAC and Dubai Knowledge Village, which have become regional hubs for education, training and HR. Since opening the Manchester Business School Middle East Centre in Dubai Knowledge Village in 2006, MBS has

become the largest and fastest growing centre in the MBS international network, supporting more than 1,500 MBA students across the region. The MBS part-time Global MBA programmes are essentially designed for experienced and mobile working professionals; they also attract students from many countries and today represent 85 nationalities, including GCC nationals. Around 50 per cent of the MBS Global MBA students are resident in the UAE. The same entry criteria is applied worldwide and MBS awards the same MBA degree from the University of Manchester, with a flexible blended learning programme and a strong face to face component with MBS faculty, through regular workshops. The part-time Global MBA programme can now be completed in twoand-a-half years, whilst still retaining the same level of contact time, a minimum of 250 hours of face to face workshops with Manchester faculty, hosted in Dubai. The four part-time Global MBA programmes are designed for experienced professionals and business people, with

a choice of learning pathways in engineering, project management and finance, in addition to the general Global MBA. The Manchester Business School MBA is triple accredited - MBS is part of a small and select group of institutions worldwide that is accredited by all three major bodies - AACSB International, AMBA and EQUIS - and consistently highly ranked amongst the world’s leading programmes. MBS also runs a rapidly developing executive education programme for some of the best known companies in the region, for their senior management and specialist professionals. In partnership with Dubai International Academic City’s Education Cluster, the School undertook the first research programme into the GCC market for executive education and presented and shared this with education and training providers in the region – a clear demonstration of the practical value of collaboration. Manchester Business School congratulates Dubai Knowledge Village on 10 years of outstanding achievement.

DUBAI KNOWLEDGE VILLAGE

ADVERTISER’S CONTENT

10th Anniversary

EMDI: get ready to be in the spotlight EMDI Institute of Media & Communication was founded in 2004 with the vision of training young professionals in the fields of Event Management, Media, Design and Innovation. Employing a unique blend of innovation, flexibility and technology, the Institute is now a global education provider – having centres in UAE (Dubai), Africa (Uganda) and India (Mumbai, Delhi, Indore, Bhopal) with over 7000 alumni. EMDI has a global track record of over 10 years of operations, training 800 students annually across its centres and is now a venture of the Greycells Education Group. EMDI is the region’s only specialised institute focusing on the Events, Advertising and Media industry through their diploma courses. Courses offered are UK accredited Diploma Courses in • •

Event Management Advertising & Design

• Digital Communication, PR & Journalism • Social Media • Radio & Disc Jockeying • Wedding Planning • TV Presentation All the courses are based on practical knowledge and experience transfer approach to training. The students are trained by professionals from the field, sharing their first-hand experiences. Careers in the media and entertainment industry are in big demand as there is a fast growth in the Events, Advertising, PR, Media, Retail and Marketing & Communication industries amongst others. EMDI has trained over 1000 students, and has an impeccable record of placements. It is today the region’s leading institute recognised by the industry for its training capabilities.

EMDI Highlights −− 100% industry faculty. −− Students get to work on live events such as Abu Dhabi Formula 1, Dubai International Film Festival, Rugby 7’s, Tennis Championships, Live music concerts and Corporate Events. −− Placements and internships with: Leo Burnett, Done Events, AEG Live, Action Impact, HQ Creative, The National, Gulf News, Suno 102.4FM, Sun & Sand / Nike, and over 70 such corporates. −− UK Accredited – Evening /Weekend Diploma Courses – Earn while you Learn. For further details, call 04-4332833 or walk in to Block 13 to find careers that put you in the spotlight. Visit us on www.emdiworld.com

BUiD: Marking its 10th Anniversary with Record Number of Registered Doctoral Students As BUiD is marking its 10th anniversary this year and giving special scholarships to all Masters applicants, the number of registered students have so far increased to over 100 Doctoral programmes and more than 400 in the Masters programmes. More than 100 new postgraduate students who enrolled in programmes in Business, Education, Engineering and IT, attended the Induction Day for the Masters programmes at BUiD on Sept. 11th which followed the first D-level Orientation which took place at the end of August for the Doctoral intakes. This year the University witnessed the graduation of the first cohort of Doctoral graduates. The high quality of BUiD’s Masters programmes has encouraged applicants to pursue Doctoral programmes at

The University with its focus on researchbased higher education and its association with prestigious UK universities such as Manchester, Edinburgh, Cardiff, Reading, and King’s College London has secured its place among the best local universities offering postgraduate programmes in the UAE and the region.

BUiD. These programmes are gaining popularity among applicants and the seats are full for this year. BUiD is looking to expand its doctoral programmes as it has launched Ph.D. in Architecture and Sustainable Built Environment this year, and looking to get further approvals from Ministry of Higher Education and Scientific Research for new awards in Computer Science and Business.

A new MSc. in Business Administration (MBA) has been launched this year and is now receiving its first cohort of students. Also accreditation was secured from the Ministry of Higher Education and Scientific Research for MSc. in Structural Engineering which will be launched next year. BUiD will continue to diversify its programmes to be able to give the best options for students seeking postgraduate studies in the UAE and the region.

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BITS Pilani: Enriching the engineering and technical education sector in the GCC BITS Pilani,

collaborations with over 130 universities and research institutions worldwide for purposes of student exchange, faculty interchange, admission into graduate programmes, joint research, credits transfer and work integrated learning programmes. The Institute also has collaboration with over 400 companies that offer internships to students, currently enrolled in the Institute, as part of the Practice School Programme.

Dubai Campus (BPDC), the international branch campus of the famed Birla Institute of Technology and Science (BITS Pilani), Rajasthan, India, has consistently been one of the top schools for Engineering in the GCC region. Fundamentally, imbibing the knowledge and scientific training has perhaps been one of the most deeply rooted values of the BITS Pilani system. And since its inception in the year 2000, the Dubai Campus has been instrumental in carrying the legacy forward. BITS Pilani, Dubai Campus caters to the tertiary educational needs of not only candidates from the region but also from different parts of India, the Far East as well as the West. In 2013, BITS Pilani, India acquired ownership of the Dubai campus from its local partners, in entirety. BITS Pilani, Dubai Campus was the very first academic institution to set up a campus in Dubai Knowledge Village (DKV) when it came into existence in the year 2003. Shifting from the campus in DKV to its own campus at Dubai International Academic City (DIAC) in 2007, the Institute has enjoyed immense support from both DKV as well as DIAC, and has since then, grown by leaps and bounds. In terms of infrastructure, the campus accommodates around 1500 students, with lodging facilities for over 900 pupils providing individual housing amenities for both boys and girls. Stateof-the-art labs, sports facilities and other utilities dot the campus to provide the students with the finest learning experience. BITS Pilani is accredited by the National Assessment and Accreditation Council (NAAC), an autonomous body set up by the University Grants Commission (UGC), Government of India, with the coveted ‘A’ grade. BITS Pilani has also been consistently ranked among the Top 10 technical universities of India in surveys conducted by the magazines India Today, Outlook, The Week-India,

Competition Success Review, Dataquest and Electronics for You, to name a few. The Dubai Campus offers opportunities for education at all levels. B.E. (Hons.), M.E., M.B.A. and Ph.D. programmes are offered in a plethora of disciplines. The courses coupled with the most exceptional infrastructure and utmost academic rigour, are designed to equip the students to attain the best educational experience in terms of up-to-date syllabi and highquality research. Dedicated and expert faculty, from leading universities in India and abroad, play a crucial role in the overwhelming success of the Institute. Over 2500 students have graduated from the Dubai Campus till date, and have been employed in more than 750 leading corporations and firms across the globe. Significant proportions of the graduates have also completed or are pursuing their postgraduate or doctoral studies in more than 75 prestigious universities globally. Companies such as Larsen & Toubro, Siemens, Honeywell, and universities such as Harvard, Stanford, Cornell, MIT, National University of Singapore and University of Toronto, to name a few, annually absorb graduate engineers from the Institute. The BITS Pilani system takes pride in offering “flexibility” as a key element in its programmes. The Dubai Campus has successfully taken this a step ahead and, over the years, has entered into academic

The Institute also encourages its students to engage in a variety of extra-curricular activities. On-campus chapters of professional bodies such as those of ASME, IEEE, SAE and ACM are prevalent and they conduct numerous events all year round. The students have excelled and demonstrated extraordinary technical and leadership finesse in various international conferences and seminars, and competitions such as the International Arial Robotics Competition and Nokia University App Challenge. Technofest and Jashn, the inter-college techno-management and cultural fests of BITS Pilani, Dubai Campus also attract students from all over the UAE. Also, as in every other campus of BITS Pilani, the Dubai chapter of the BITS Alumni Association International, more commonly known as BITSAA Middle East, also makes its presence felt by playing host to a variety of events and participating in the growth of the campus. BITS Pilani, Dubai Campus is headed by Prof. R.K. Mittal in the capacity of Director. Prof. R.K. Mittal’s career spans over 37 years, and is marked by a plethora of distinct academic and administrative achievements. Over the years, BITS Pilani, Dubai Campus has indeed soared high in imparting quality engineering and technological education across the GCC region and beyond. The Institute looks forward and continues to build upon its strengths to further contribute towards the development of the region.

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SHL Group: Integrated Talent Management Services If Talent’s so Valuable, Shouldn’t We Measure it? What kinds of numbers portray a healthy business? Most people would suggest the data seen in public accounts such as revenue growth, profit before tax or cash flow. More forward-thinking managers might add environmental measures to the list. Virtually every corporate department is wired to ‘business intelligence’ software and dashboards that show performance and efficiency measures, which are used to make business decisions. So when corporate leaders talk about their people being the “most valuable asset”, why is there a blind spot with workforce metrics? And how can beneficial decisions about the direction of the company be made if talent is not considered and the relevant metrics absent? Appetite for Talent Measurement but Minimal Use Astonishingly, our recent Global Assessment Trends Report finds fewer than half of the organisations responding to the survey use talent data as a basis for making business decisions, or even use objective data to inform decisions about the workforce. Often HR will tell you about cost-per-hire, staff turnover, even whether employees get their appraisals done on time. While operational measures are necessary indicators of how efficient processes are, it doesn’t tell you how effective your people are, the ROI on hiring and development programmes, or how your talent strategy is contributing to achieving business objectives.

Ultimately this kind of talent insight provides a real-time view on the effectiveness, potential and readiness of a company’s workforce. Not just to improve day-to-day talent management but to enable HR to accurately predict how well equipped their workforce is to respond and adapt to changing strategic priorities – and the increased likelihood of delivering success and results. Whether a company is focused on achieving growth, operational excellence, fostering innovation, or transforming sales behaviours, organisations should report on talent as they would any other corporate asset. They should be able to demonstrate a clear return to the business for every dollar invested in people. In order to succeed, one thing is certain: a firm needs the right talent in place, and those people must be ready to perform. CEB is the leading member-based advisory company, equipping senior leaders and their teams with the insight and actionable solutions to transform business operations. CEB’s SHL Talent Measurement Solutions, part of its Integrated Talent Management Services, help organisations assess, select, and develop the right people for the right roles using science-based assessments, benchmark data, technologies, and consultancy services. www.SHLisCEB.com

And wouldn’t you like to know how your people compare to those that other organisations are attracting or hiring? Are you losing your best staff or candidates to your biggest rival?

CUSTOMER SERVICE AGENTS 38% LESS LIKELY TO LEAVE DURING TRAINING

The Value of Talent Measurement

Customer service agents 38% less likely to leave during training, saving potential £1 million a year

Psychometric assessment has been around for decades. Managers can measure people’s reasoning abilities, their skills, what motivates them, and how effective they will be in a given role and what potential they have for future responsibilities. Having a solid talent measurement approach assures that for every appointment, promotion or reorganisation, there is hard data to help inform decisions. Progressive leaders are reorienting how they think about their employees’ contribution at both an individual and at an organisational level. By adopting a talent mindset, they know the people who can bolster a weak team, boost productivity, or have the potential to be a leader. And, for those who aren’t yet ready for those roles, they know what development is needed to get them there. With the powerful combination of people data and business metrics, these HR leaders can show a direct correlation between having the right people in the right place and higher revenues, bigger profits. Headline findings from

our Business Outcomes Study provide tangible proof of the link between effective use of talent measurement and improved business results.

SALES ASSOCIATES £46 MILLION IN INCREASED SALES PER YEAR Retail sales people achieve 19% more sales per month and a potential extra £46 million annually

TEAM LEADERS 4 TIMES AS LIKELY TO LEAD TEAMS WITH LOW ERRORS Car manufacturer’s team leaders are four times as likely to lead teams with low error rates, twice as likely to innovate Findings from our Business Outcomes Study provide proof that talent measurement is the key to enabling and improving performance.

Want a Great Workplace? Workplace Culture: A sustainable advantage for business success

The culture of your workplace is at the core of employee engagement, customer experience, and business success. Great Place to WorkÂŽ is the only global consulting and training firm immersed in what makes workplaces exceptional. Our knowledge and proprietary tools like our Tust IndexÂŠ Survey will help you to create and sustain your great workplace culture.

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Internationally recognised London degree, completed here in Dubai • • • • Middlesex University Dubai is the first overseas campus of the internationally renowned Middlesex University in London. The campus which opened in January 2005, has over 2,800 students from over 90 nationalities and offers undergraduate and postgraduate programmes in a wide variety of subject areas. The origins of Middlesex University date back to 1878 and it is one of only a handful UK universities to have been awarded three Queen’s anniversary prizes. In 2007, Middlesex was ranked second in London for Teaching and Learning (HEFCE) and the 2008 Research Assessment Exercise (RAE) rated research at Middlesex as ‘Top 10 among new UK universities’. The Dubai campus is an integral part of Middlesex University and is subject to the same rigorous quality assurance procedures that have earned Middlesex the highest possible rating

from the UK’s Quality Assurance Agency (QAA). In particular, the 2009 Institutional Audit report by the QAA, highlighted as ‘good practice’ the meticulous attention given to the establishment, development and integration of the University’s Dubai campus. Middlesex University’s Dubai campus is the first and only UAE campus of a London university that has participated in a QAA institutional audit. Middlesex University Dubai is also licensed by the Dubai government’s Knowledge and Human Development Authority (KHDA). Furthermore, the University Quality Assurance International Board (UQAIB) at KHDA reviews all programmes on offer in Dubai to ensure that the quality of programmes taught in Dubai are equivalent to those at the home campus in London.

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QAA Audited (Quality Assurance Agency UK) 3-Year Honours Degrees Tuition installment plans – no application fee, no joining fee FEES FREEZE - Once a student starts a programme, fees will not be increased throughout the normal duration of a degree Excellent career opportunities (one of London’s top universities in employability) Scholarships for outstanding students

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Blocks 4, 16, 17 & 19, Dubai Knowledge Village + 971 4 3678133 admissions@mdx.ac twitter.com/middlesexdubai

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Licensed by the Knowledge and Human Development Authority. The academic qualifications granted by this institution and certified by KHDA shall be recognised in the Emirate of Dubai by all public and private entities for all purposes.

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Blocks 4, 16, 17 & 19, Dubai Knowledge Village + 971 4 3678133 admissions@mdx.ac twitter.com/middlesexdubai

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FOR ALL YOUR HEALTH REQUIREMENTS. Located in Knowledge Village, Block 10 - ground ﬂoor, Mediclinic Al Sufouh is a state-of-the-art, walk-in facility offering multi-speciality outpatient care. it provides the unique combination of diagnostic and treatment services of a big hospital, with the personalised care that a small clinic offers. List of Services: Antenatal care Dentistry Dermatology ENT Family medicine

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