Changing Face of Filling Stations khaleej times
| ADVERTISING SUPPLEMENT
ENOC TRANSFORMS RETAIL INFRASTRUCTURE AND SERVICES IN LINE WITH SMART CITY GOALS What do you need when you drive onto one of the 116 ENOC service stations in Dubai? Fuel, food, beverages, a quick tyre check-up, or a last-minute oil change? Therein lies ENOC’s unique value – customers can tick all these points off their ‘to do’ list and many more, thanks to the Group’s one-stop shop for fuel and retail offerings. A significant volume of work behind the scenes ensures that ENOC’s reputation for seamless logistics, a talented workforce and innovative ethos goes from strength to strength. ENOC is committed to providing efficient energy and consumer services that are integral to the success of Dubai’s 2021 goals to become a smart and sustainable city. How the pieces of the logistics puzzle fit together is integral to keeping Dubai’s residents and businesses moving, especially as domestic demand grows. The Group reports 25 million litres of fuel per service station every year; surpassing the global average of 15 million litres per year. ENOC’s highest selling product is Special ULG 95, with each site receiving up to four deliveries of 10,000 gallons to avoid the risk of interrupting supplies. ENOC also fitted automatic tank gaging mechanisms at all service stations, which means site managers can tell how much product is left and when a refill will be required. Taking retail to the next level The success of ENOC’s inaugural solarpowered service station at the entrance of Dubai Internet City (DIC) means that zero-carbon technology has now led the Group to move forward with phase two of its plans; to include solar Photovoltaic (PV) panels in all future service stations leading up to 2020. Having built six stations this year, with 48 more expected by 2020, service stations equipped with solar Photovoltaic (PV) panels will generate a total of 6.5 megawatts of power per hour – the equivalent of powering 1,700 homes in Dubai and saving 16,000 tonnes of CO2 emissions in one year.
Back in the late 1980s, when we invested in building a retail network, it was part of a joint venture with Caltex. We wanted to bring in a new concept in the gas station retail industry. Embarking on this mammoth project was by no means easy. We knew that success wouldn’t come from building a couple of gas stations, but saw a need in the market to develop a wide network. We formulated an aggressive build programme to build 40 stations annually, and soon realised that standalone gas stations will not give us an edge over other operators – but offering customers with a variety of services was going to be the key differentiating factor.” — Zaid Alqufaidi Managing Director, ENOC Retail
“ENOC’s ongoing transformation of existing infrastructure into independently-powered energy pods brings a myriad of benefits and illustrates the value of rapidly-evolving green technologies. Creating solar-powered service stations supports DEWA’s capacity growth at a time of rising demand; 25 million visitors will be in Dubai for Expo 2020 and the emirate’s residential population is expected to double to five million by 2030,” said Zaid Alqufaidi, Managing Director, ENOC Retail. A Green Ethos ENOC has long focused on integrating a low carbon culture into daily operations and the fruits of their efforts are integral to supporting the UAE’s bid to have low
Stat i s t i c s Fuel sold:
3050
million litres
Number of sites:
117
Evolution of ENOC
1988 First EPPCO station set up with two dispensers and a mini-mart selling lubricant
1995 EPPCO station rebranded
1997 Introduced first convenience store market, Star Mart
2000 carbon energy account for 50 per cent of the country’s energy mix by 2050. Vapour Recovery System (VRS) is one of the other energy-saving technologies being deployed at ENOC’s service stations. VRS captures vapour released from the petrol dispensers and storage tanks, and condenses it back into fuel form. The technology is expected to convert up to 50,000 litres of fuel per year, which is equivalent to one day sales volume of petrol in ENOC’s retail networks. Variable Refrigerant Flow (VRF) air-conditionings units, which use at least 36 per cent less energy than conventional methods, have also been integrated into the station’s operations, and motion sensor lighting ensures power is only used when required. The evolution of non-fuel offerings ENOC’s non-fuel retail offering also continues to play a pivotal role in enhancing customers’ experience, such as upgrading the service counters at each of the Group’s service stations. Customers can pay their
bills – credit card, phone and DEWA, for example – as well as buy airline and event tickets. Each counter currently offers 15 services, with another 25 under development. ENOC also offers customers a ‘pop in’ sense of convenience through their 200 ZOOM stores in Dubai, Abu Dhabi, Sharjah, Ras Al Khaimah, Fujairah and Umm Al Quwain. “We are evolving as a true convenience store player and taking ZOOM beyond its original concept as a service station convenience store. We are redefining customer expectations and experience by changing our merchandise mix and exploring newer options of the look-and-feel format,” Alqufaidi added. Customers today can avail of all their automotive needs as well with its automotive services brand, AutoPro. With over 32 locations, it has the largest network of automotive services in the UAE providing a range of services including tyre and battery change, mechanical repair, oil change and various detailing services, including car wash.
First branded ENOC station set up along with Aqua Mart on Sheikh Zayed Road
2003 First multi-service station set up to offer car wash, oil change and vacuum bay
2007 ENOC launches first eco-friendly (green) station and unveils on-site bakery and café, Pronto
2009 ENOC Launches convenience store brand, ZOOM in entire network
2010 Autopro established for vehicle services and car care
2017 First solar-powered service station set up in the UAE; aimed to reduce carbon footprint by 195 equivalent tonnes of carbon dioxide per year. In the same year, ENOC opens a rebranded smart station.