khaleej times Sunday, March 14, 2021
SECURE, FAST & FLEXIBLE PAYMENT APPLICATION KHALEEJ TIMES ADVERTISING SUPPLEMENT
Go Contactless, Go Carefree ee Empay provides a secure base to propel the region into a contactless, cashless norm
M
oney has come a long way — from coins and cards and now contactless payment solutions. Cash is slowly being phased out, as residents are readily adopting smartphone as their primary payment terminal. According to the World Payments Report, the volume of mobile payments stood at 108.8 billion in 2019, compared to 24.6 billion in 2013, marking a CAGR of 28 per cent. Contactless payments continue to grow at a steady pace across markets, noting a rise in non-bank players carving a niche payments space. Leading the pack is Empay, the world’s first contactless lifestyle payment ecosystem with instant credit. Designed and developed within UAE’s Smart Government program framework, this one-of-a-kind application provides multiple payment modes for several lifestyle needs at the convenience of a click on your phone. “Empay was conceptualised to support contactless and remote payments to enable UAE residents to carry out highly secure financial and cashless transactions with a wide range of government and non-government entities,” said Muna Al Qassab, CEO, Empay. Empay provides a complete payment solution to a resident, starting right from morning coffee and taxi fare to large business transactions and licence renewals. This progression is the way forward for many purposes such as safety, security, durability, attribution and so on. “Foreseeing the future of payments across the world going digital, Empay was founded to be a one-stop payment solution to all lifestyle payment needs now for the UAE and very soon across the globe,” she said. Gigi George Koshy, Deputy CEO and
Empay has many offers, deals, cashbacks and discounts across segments. It is a progressive app ahead of its time; an app that can be used for payments worldwide from tap and pay to in-app payments is one of its kind. Leading the new age payment app trend, Empay delivers now what future payment apps will. Muna Al Qassab CEO Empay CPO, Empay, added: “The UAE is always on the forefront of bringing out new and innovative products and it is of immense pride that Empay is leading the new age way of payments in the sector giving users a one-stop solution for all payment needs.” Empay integrates all types of payments onto one platform, thus eliminating the need to visit various payment centres or install multiple apps on your smartphone. The app can be used for day-to-day purposes, and monthly and annual payments.
More and more countries now have to transcend from its age old banking modes to cashless modes to meet the needs of the new age customer. Cashless experience is a beautiful experience, one where the user has complete control over his expenses and savings with a single tap in his hand. Deputy CEO and CPO Empay
old banking modes to cashless modes to meet the needs of the new age customer. Cashless experience is a beautiful experience, one where the user has complete control over his expenses and savings with a single tap in his hand,” he added.
Services include tap and pay, government payments, online food orders, utilities, education payments, telecom payments, remittances and instant line of credit. Its Instant Credit Facility further eliminates the need to visit a bank or ATM for a loan or extra cash, thereby saving the hassle of tedious formalities and paperwork. “The Covid-19 pandemic merely preponed the necessity and daily usage of this payment mode. More and more countries now have to transcend from its age
The most secure way to pay Security is of prime importance in Empay as it is a government initiative. Empay is PCI DSS-certified, which ensures highest levels of security for all your financial transactions. All critical information is encrypted and no personal information is stored on your mobile device. However, Empay allows users to store their login information. “Your Empay card information is never stored in the app or your phone. Empay app is 100 per cent PCI-DSS compliant,
Gigi George Koshy
international standard for handling credit card data. This ensures that no one will be able to access your card data from the Empay app. Additionally, Empay is certified and powered by MasterCard for all security standards,” Koshy explained. Empay follows a process of tokenisation where users’ data are protected. Sensitive card information data (card number, expiry date and CVV) are replaced with an algorithmically generated number called a token. These tokens are then passed to process the payment without the actual card details being exposed. The actual card details are held safe in a secure token vault. Looking ahead, Empay plans to integrate peer-to-peer payments, expand to other regions of the world, and venture into more payment segments and sectors.
safely while on the go. Start Something Priceless Join 85% of our cardholders* who believe that contactless is the more convenient way to pay.
*Mastercard® consumer research in UAE
[1543190]
Sunday, March 14, 2021 khaleej times
SECURE, FAST & FLEXIBLE PAYMENT APPLICATION
KHALEEJ TIMES ADVERTISING SUPPLEMENT
Technology that paves the way to Empay With Mastercard’s cutting-edge technology and the growth of digital adoption, the Empay app is a timely ad helpful response to the residents of the UAE
T
echnology is the driving force behind some of the most inspiring solutions. When it comes to securing payment innovations, it’s Mastercard technology that sits behind the convenience of Em-
pay, the world’s first contactless lifestyle payment ecosystem with instant credit, launched by Dubai Economy. As a secure single platform, Empay delivers a seamless, contactless payment experience for Dubai residents, and Mastercard is proud of its role in bringing this nextgeneration solution to life as part of its commitment to support the UAE’s vision to transform into a cashless society. While the many benefits of contactless technologies continue to drive wider adoption across the region, in the UAE, there is a growing preference for the convenience, speed and hygiene associated with contactless transactions, making Empay a timely and helpful super app for residents.
Empay is built with Mastercard’s patented tokenisation technology, MDES, which secures consumer transactions, speeding up and simplifying payments as it protects. Whether online or in-app purchases, subscription or recurring payments, tokenisation encrypts consumer data by replacing Mastercard card numbers with digital tokens, which minimises online fraud. Every time a transaction is made online or with a mobile wallet, a unique token is created to make the payment and ensures that a consumer’s 16-digit card number is not stored anywhere. Apart from having the ability to make secure contactless and QR payments across the globe, Empay users can avail
of instant, paperless, in-app credit facility in minutes for big expenses like school fees or business expenses. For instance, Empay enables the renewal of Dubai Economy License Fees, utility bill payments like DEWA, and international money remittances, instantly from anywhere in the world without the need to visit a physical centre. Empay users can also order food online through the app and make use of discounts and exclusive deals. Registration on Empay is a completely interactive, easy and seamless two-minute process – saving time and money as it safely secures the transactions of users. Through Mastercard’s ambitious multi-rail strategy, the technology lead-
er is activating more opportunities and digital payment flows, enabling governments, businesses and consumers to drive usage and economic benefits of real-time payments. This continuous innovation is creating a dynamic ecosystem that works for both the people and organisations that operate within it. As a single technology provider of choice in an evolving digital financial ecosystem, Mastercard connects governments, businesses and non-traditional financial players to their audiences by providing technology solutions, platforms and propositions that add value to a digital experience that is superior and able to spur greater inclusion for people across the Middle East, including the UAE.
LuLu partners with Empay for contactless payments The move will help LuLu customers make various in-app payments as well
L
uLu Group, region’s leading hypermarket and supermarket chain, has become the first major retailers to sign up on Empay, the world’s first contactless lifestyle payment ecosystem with instant credit. Empay, designed and developed within the UAE’s Smart Government programme framework, is a payment application for secure and cashless transactions. LuLu customers can now use Empay for safe and contactless ‘Tap and Go’ payments while shopping at all of LuLu’s 250 plus stores worldwide. Apart from ‘Tap and Go’, users can also make various in-app payments like government payments, online food ordering, education payments, utility bill payments
and so much more. In addition to this, Empay will provide instant credit facility to people who are in need of funds for making various payments without having to visit banks and complete long formalities and paperwork. The partnership will set the course for the new age shopping and payment. Empay will also have exciting offers and deals for LuLu shoppers in the days to come. The residents in the UAE can freely download the super app from Google Play store or iOS App
store, register in just two minutes and avail a Master Card powered Digital card within the app. Commenting on the partnership, Ali Ibrahim, Deputy Director General of Dubai Economy and Chairman of Empay, said: “It’s our honour to announce a compatible partnership of Empay with the biggest retail chain in the region — LuLu Group. Our multi-faceted, cashless and secure payment system to build a convenient and safe platform for reaching a larger diaspora of
audience. We now bring Lulu to your fingertips.” Salim M A, Director of Lulu Group, added: “We are really excited to join hands with Empay in providing a cash-less & contact-less payment option for our shoppers. It has been our constant endeavor to come up with innovative, convenient and safe shopping experience both in-store & online. The fact that Empay is developed under the patronage of Dubai Economic Department (DED) makes us proud to be among the first major retailers to offers this service to our shoppers.” Muna Al Qassab, Chief Executive Officer at Empay, also said, “Empay prides in signing a great opportunity with the most prestigious retail chain in our region – LuLu, such that we are able to cater to a larger audience that enjoy buying groceries, purchasing products and much more with just a tap of the button. LuLu shopping is now simple, smart, fast and secure”.
Custom printed REUSABLE MASKS Step out in style with eco-friendly face coverings from MUHH
W
ith face masks now a must for everyone in public places, there is also a concern of disposing used masks carelessly in the UAE. This waste can be avoided by the use of reusable protective gear, which will protect the environment. When we exit this coronavirus crisis at some stage, we will have to think about what kind of a world we are going to end up with. Many disposable masks use non-woven plastics that do not degrade. Worldwide, billions, if not trillions, of disposable masks are going to end up in landfills. Reusable masks are a much more environmentally friendly option that will help us preserve our planet when this pandemic is over. MUHH reusable face masks are made of breathable knitted 100 per cent cotton fabric for guaranteed comfort and have anti-microbial properties with a three-ply layering for high level of filtration. Above all, they are biodegradable. The MUHH face masks come in two colours for adults and for children. The fabric is durable and can be washed at home for up t0 five washes. MUHH can offer face masks to corporates with individual branding for internal use or giveaways as promotional material. The masks come in airtight packaging preventing any contamination, ideal for FMCGs to give away as part of a promotion. To know more about MUHH and the customisation options, contact 050 6507918 or email muhh@reddoorproductions.net
[1543192]
khaleej times Sunday, March 14, 2021
[1543195]