MAKING OF MUSEUM OF THE FUTURE
HEIGHTS OF MARVEL THE MOST BEAUTIFUL BUILDING IN THE WORLD The Museum of the Future is the latest addition to the bold endeavours of Dubai Anam Khan
A
long with the innovation and the development of solutions to challenges and opportunities in human development; The Museum of the Future is the window into the next 50 years with a first-of-its-kind of concept and design that was unveiled on February 22. “The Museum of the Future is a global architectural icon that shows the human miracles are possible.” These lines by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai truly justifies the masterpiece. Made of stainless steel, consisting of 1,024 pieces of art manufactured using robots, the facade alone was constructed over a period of 18 months, and comprises a complex assembly of four-layer composite material panels each requiring over 16 process steps. It is illuminated by 14,000 metres of light lines, tracing Arabic calligraphy representing three quotes on the future by Sheikh Mohammed.
The 1,024 panels were selected to represent a kilobyte, or 1,024 characters. The museum is fed with 4,000 megawatthours per year of solar power, meeting the highest global standards of sustainability. The beginning ‘See the future, create the future,’ is the motto of the museum. The unique project is an initiative of Dubai Future Foundation (DFF), a government foundation that has been developed for shaping the future of the region’s major sectors. The intricate design As much as the building has relied on advanced technology, it is ultimately a manmade construction. The usable space of the museum includes several levels built into the hill, but the star of the show is the main structure. This reaches 77 metres in height, with seven storeys inside – but no internal pillars, something which has been described as an engineering miracle. It covers an area of 30,548 square metres. The building’s unique oval shape represents humanity; the green mound below represents the earth; the void represents the unknown future. Designed by the firm Killa Design and led by Shaun Killa, the building is envisioned by a team of visionary designers, artists and filmmakers. Each specific floor is dedicated to various experiences. Three of the floors are immersive exhibitions that feature health and wellbeing, ecosystems and bioengineering, as
The Museum of the Future is a global architectural icon that shows that human miracles are possible. His Highness Sheikh Mohammed bin Rashid Al Maktoum Vice-President and Prime Minister of the UAE and Ruler of Dubai well as outer space resource development. There is also a floor for children to explore and solve challenges. Additionally, the museum contains many laboratory spaces, a 1,000-capacity multi-use hall, and a 345-seat lecture theatre. The poetic marvel What sets the museum apart is the Arabic calligraphy covering the entire surface of the building, which, being made of glass, also functions as its windows. The lines of poetry are written by Sheikh Mohammed, expressing his vision for the city. The engraved writing on the steel facade is designed using advanced glass manufactured with new technologies specifically to improve the quality of interior lighting and exterior thermal insulation.
The Emirati artist Mattar bin Lahej designed the sayings of Sheikh Mohammed, in the Thuluth script, reflecting nobility, originality and permanence, known for its timeless aesthetic. “The first quote says: “We may not live for hundreds of years, but the products of our creativity can leave a legacy long after we are gone.” The second one translates to: “The future belongs to those who can imagine it, design it and execute it. The future does not wait. The future can be designed and built today.” A benchmark of architectural wonder Using Building Information Modelling (BIM) tools, the museum’s designers were able to first simplify the building’s shape, and then model the optimal design for its steel superstructure. Within this, factors such as mid-construction stresses and placement of mechanical, electrical and plumbing systems had to be incorporated into the model – making it strikingly complex. Key highlights The museum is especially impressive for its torus shape which is more like an oval silver sparkling ring with a huge open centre. The design of the museum is inspired by the Feng Shui concept. It has been rated as a LEED-certified structure, named among the list of the world’s 14 most beautiful museums by National Geographic magazine. — anam@khaleejtimes.com
14,000 M
Length of Arabic calligraphy designed by Emirati artist Mattar bin Lahej on the façade
77 M
Height of elliptical shaped building
17,600 SQM
Surface area of the stainless steel façade
30,000 SQM The area of the building
14 KM
Length of LED lighting on the building
4,000 MW
Solar power to electrify the museum
1,024
Unique plates on the façade
80
SPECIES OF PLANTS
found in the park surrounding the museum
Step Into The Future The future forward marvel of engineering is a breathtaking feat that places the UAE firmly in the pantheon of leading nations and ATS in a leading position to deliver iconic projects
T
he UAE has long been heralded as the realm of endless possibilities. It is a place where dreams venture into reality. The Musuem of the Future is one more such shining feather in the country’s cap. Through its futuristic design, the building welcomes people of all ages to experience see, touch, and shape our shared future. Al Tayer Stocks (ATS) was appointed by Dubai Future Foundation to complete the interior fit out. The building has seven levels. ATS completed all exhibition floors, lobby,
auditorium, events and office space. At its peak, there were 450 people involved in the project by ATS, working for a total of 400,000 man-hours. The ATS team included people from 14 nationalities, spread all over the world. There were 40 fabricators and suppliers from five continents spread across 40 countries. L0 – Lobby space and transportation to Orbital Space Station H.O.P.E The exhibit begins at L0 (Mohammed bin Rashid Space Port) and goes through to L5 (OSS Hope Station). The elevator was fitted out to look and feel like a space shuttle taking off and was used during construction to move all materials. The elevator has a capacity of carrying 13 tonnes and can accommodate up to 136 people, but in the exhibition mode, it transports only 25 to 30 people at a time. L1 – Future Hero’s Children’s exhibit housing two geodesic structures (imagine and design lab) These structures were fabricated and assembled off site in the UAE and reassembled by ATS at the museum.
L2 – Tomorrow Today An everchanging exhibition space whereby partners can showcase transformative technologies. ATS constructed specific display podiums including all AV systems. L3 – Al Waha (Oasis) Part of this exhibition, namely ‘transcendence’, showcases an elevated ripple water effect created within an acrylic tank, 3 metres in diameter and weighing around 500 kgs. Specific panels at the feet of the tank are programmed to create various movements and ripple effects. Accompanied by audio and lighting to create a calming atmosphere.
What connects Louvre Abu Dhabi
with Museum of the Future in Dubai?
L4 – HEAL Institute The Vault of Life exhibition is one of the main elements of this floor, consisting of 2400 3D-edged life forms inside glass jars, depicting various life forms. ATS attended workshops with the Germany-based fabrication team (MKT Engineering) to ensure the required accuracy of all jars before shipping. The precision of this installation took a total of 1,000 man hours. L5 – Orbital Space Station H.O.P.E The internal wall coverings in OSS H.O.P.E are designed in intricate geometric 3D printed panels, manufactured in Holland and installed flawlessly by ATS. The team travelled to Serbia to oversee the 3D printed version of the OSS Hope prototype; a replica model of the 1981 NASA space station. This was specially manufactured to ensure the rotation speed was accurate and the gears were properly constructed. ATS installed a one piece 21-metre-long screen— the world’s biggest Rigiflex screen.
Both megaprojects came to life with the help of end-to-end energy solutions from Ducab. Discover more at ducab.com
Energy for change.
MAKING OF
II
MUSEUM OF THE FUTURE
Continuing To Shine Osram Digital Systems, over the years, has participated in many iconic landmarks in the Middle East
Anita Mansey, Sales Director at Debbas Electric LLC, talks about the teamwork that went into the iconic building
S
peaking about the Museum of the Future, Mohamed Mossad, Managing Director and Head of Sales ME at Osram Digital Systems said: “We have been charmed with the MOTF journey, as we have been involved in the project from the early beginning in 2015.” He added that the company had a continuous interaction with all stakeholders to achieve the design intended, adding: “I’m honored to work in such fascinating building as Osram has always been involved in the majority of ME landmarks.” Mossad said that the Museum of the Future is a unique building that required unique solutions. With such a complex design, he said that it was mandatory to coordinate with all parties involved. “Along with Debbas, we had several live lighting experiments with Buro Happold and Killa Design to achieve their vision and design concept, meanwhile, we also had to work with Koltay façade and BAM to ensure that our lights can be prop-
erly mechanically integrated into the façade structure, where several tests had been performed, such as silicon compatibility between our lights and façade sealing silicon and on-site live temperature measurements to ensure a long-life span in Dubai’s hot summer.” On the topic of Osram’s scope on the project, he added that it included indoor and outdoor architectural lighting, further added that the façade alone required 16kms of a custom-built linear flexible solution known as ‘Linear Light Diffused flex’ sandwiched be-
tween the glass and the stainless still panels that needed to precisely be addressed to light words individually using Ecue DMX that transformed His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai’s poetry to life. Mossad concluded by saying that the lighting is one of the main signature architectural elements that emphasises this marvel building Another unique area is the parking lot, where we have bespoke canopies to light the parking area as you are in a spaceship. — ali@khaleejtimes.com
The Safer Algorithms Breaking away from convention in both style and substance in terms of providing safety, SIBCA has joined the ranks of innovative companies that have participated in the exquisitely designed Museum of the Future
S
IBCA is a leading fire, life safety, BMS, ELV and ICT solutions provider in the UAE, Bahrain and Qatar. With more than 1,500 dedicated staff, SIBCA has built a reputation of trust and excellence with its customers including contractors and end-users. The continuous innovation in detection and response at SIBCA helps the developers and clients with the protection of properties and lives. It also equips the buildings of complexity with utmost cutting edge safety solutions. The range of high-quality products, with the expertise of engineering skills and the dedicated technical and sales team of SIBCA, has provided fire alarm detection, PAVA, emergency lighting and VESDA systems to the Museum of the Future.
In the initial stage, the predication and measurement of speech intelligibility were challenging. SIBCA made STI values matched with international measurement by gathering the parameters of all finishes. The selection of ceiling void detection and the spacing between levels two and seven, in adherence to the codes, was an arduous approach for this 77-metre high building, supported by a steel structure. For a structure with no internal columns, the provision of means of egress and its guidance to the assembly point by optimising the height and selection of legends under the emergency and exit light systems were venturesome throughout the execution. Cumbersome efforts were taken in matching the interior RAL finishes with that of Simplex initiating devices and notification appliances throughout the areas, ensuring the necessary compliance throughout. The museum contains a multi-use hall, a theatre and numerous laboratory
www.osram.com/flexible
Rely on our best-in-class portfolio for any project and any application Please contact our OSRAM Digital Systems (DS) sales team in Dubai: ds-mea@osram.com
Inspiring Projects with Top-Quality LED Strips Designed for iconic architectural and hospitality projects, LINEARlight Flex DIFFUSE in combination with OPTOTRONIC 24V DALI LED drivers offers the bestin-class system for perfect light uniformity. Thanks to 6 m LED strips, 5 cm cutting units and shadow-free connections, this solution enables the creation of virtually limitless curvilinear diffuse light lines. This combination provides dimmable luminous flux down to 0–1 % without any flickering effects. The operable driver-to-LED-strip cable – up to 50 m – makes the system easy to install. In addition, the integrated Safe Dimming Technology ensures reliable indoor and outdoor installations.
Light is OSRAM
An Architectural Masterpiece
spaces and keeping this in perspective, positioning of optimal heights for the luminaries are assigned along with the respective local sub-distribution failure monitoring during an emergency. SIBCA’s effectual production of customised cause and effect matrices in association with the fire strategy and fire prevention risk assessment of the building is in line with the authority standards and international regulations. The customised smoke management panels provide an easier conception of the building’s mechanical emergency system architecture and also facilitates seamless operation and integration. As His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, said: “The future belongs to those who can imagine it, design it, and execute it. It isn’t something you await, but rather create’’, SIBCA has inculcated the habit of creating legacies to provide the right safe and secure solutions to the end-users.
Muhammad Ali Bandial
A
nita Mansey, Sales Director at Debbas Electric LLC, said that the company is honored to have been awarded the supply of the architectural lighting and lighting controls. “The team collaborated with its partner brands to put together solutions that fit the project’s requirements in terms of design intent, budget, and schedule.” In terms of the Museum of the Future being a unique project, Mansey noted that the Museum of the Future is an architectural marvel. The team at Killa Design created a 77-metre high toroidal structure that offers seven functional floors without using columns. This unique approach to volume shaping meant that building the project would require a unique approach to engineering and execution which had a direct impact on how lighting fixtures and lighting control components would be integrated. Overcoming Challenges The most challenging aspect of the project was the engineering and installation of the façade lighting system. The Debbas and Osram teams collaborated closely with the client, the designers and the contractors to
manufacturer a bespoke system that was installed on 1,000+ panels that make up the façade, and that the team at Debbas programmed and commissioned at site. Talking about the final product, Mansey said that the result is a testament to the level of coordination achieved by all those involved in the fabrication and installation of this iconic façade. Mansey acknowledged the vision and clarity of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE, and Ruler of Dubai, which paved the way for this project to come to life. Debbas also thanked the teams at Meraas, North 25, Killa Design, Buro Happold, BAM International and Transgulf for the opportunity to work on the project. Finally, she said that everyone at Debbas would like to acknowledge their partners: Osram, Vice, Zumtobel, Lucifer, Lumenpulse, Flos, Eklipse, Lec Lyon, BEGA and JTS for their support.
Talking about the final product, Mansey said that the result is a testament to the level of coordination achieved by all those involved in the fabrication and installation of this iconic façade.
Boundary-less Innovations The team at Vice Lighting collaborate with multiple teams to ensure that the final result was a work of art
R
fixtures have been installed in a very diverse list of projects including the likes of the Louvre Abu Dhabi, the Grand Mosque in Algiers and the Grand Théâtre de Rabat. However, he added that the Museum of the Future is of special note, as it symbolises progress and innovation without boundaries. “Our participation in highlighting the unique architecture of the edifice, required special attention to visual comfort with low glare illumination.”
Unique aspect On the question of how this project had been different, Ali said that Vice Lighting
Overcoming challenges Ali said that the challenge of the project lay in its very particular perception of space, while the lighting was used to give a sense of direction and guidance for visitors. He added that they had illuminated the general areas open for visitors of the museum, stretching over four floors with modular fittings that creates lines of uninterrupted and uniform light.
abih Ali, Managing Director at Vice Lighting, said that their multidisciplinary team worked closely with the Debbas team in Dubai to deliver more than 600 linear fixtures, fitted to provide excellent light transmission with high diffusion and homogeneity. Various models were used to attain the envisioned effect; including the company’s modular Lightway 3, Lightway 6 and Lightway 10 with a wide range of optics and mountings.
MAKING OF
III
MUSEUM OF THE FUTURE
Glorifying The Architectural Wonder The groundbreaking approach in developing the masterpiece Museum of the Future has mesmerised the world with its uniquely crafted design
F
ormerly part of Multiforms LLC, one of the leading architectural façade and aluminium specialists in the region, Glassforms is a glass production and processing facility formed in 2007. Over the years, the company has worked diligently to build and sustain strong relationships with clients and suppliers. The company has always ensured delivery of processed glass on time, whilst complying with quality standards and exact specifications according to its customers’ needs. Glassforms has recently worked with The Museum of the Future, supplying the final products that push the limits of engineering. A gleaming silver oval with an open centre, almost like an eye keeping watch over Dubai’s growing city, The Museum of the Future is a unique incubator for futuristic innovation and design. Dubai is well-known for its modern skyscrapers. However, the new Museum of the Future takes a never-before-seen approach to architecture. It is certainly ranked as one of the most complicated projects ever built. What sets the museum apart is the beautiful glass façade with Arabic calligraphy, which is a lovely free-flowing 3D form of façade.
Ayman Salah Bustami
CEO & Managing Partner Glassforms Manufacturing LLC The beginning of a journey Glassforms is one of the leading suppliers of glass in the UAE and the region, and has actively participated during the construction of the majestic museum. Each glass façade acts as a window with a story to tell. The glimmering innovative building is a masterpiece of science and the hard work of thousands of engineering hours. The
complicated yet beautiful glass designs on the museum depict the tales of the most beautiful building in the world. The calligraphy on the building is a key design feature with several poetic sentences that form the glazing incorporated into the façade with a high degree of complexity. It’s something integral to the building itself. The glass processing throughout the production steps has a significant role, starting with the cutting of asymmetrical glass panels and then passing through strict parameters of glass toughening under 750ºC. The lamination of four glass panels along with eight layers of SGP and insulating of inner/outer panels with a super spacer, assuring a mild symmetrical edge despite the peculiar shape of the glass. Throughout the process, Glassforms adhered to strict guidelines of the ASTM standards. A double inspection occurred every time upon delivery of the glass units, and at the time of installation on-site with a well-detailed dispatch plan, to ensure that the glass arrive at site in the correct sequence to facilitate a smooth installation process. The CEO Ayman Bustami has added that the professional team at Glassforms has always been committed to delivering excellence, and the highest quality standards exceeding our customers’ expectations, and the result of the successful completion of this incredible project has certainly exceeded everyone’s expectations including our own, which makes everyone at Glassforms very proud indeed. — anam@khaleejtimes.com
WE ARE PROUD TO BE ASSOCIATED WITH THIS COMPLEX ENGINEERING MIRACLE WITH THE IMPLEMENTATION OF Fire Alarm Systems, PAVA Systems, Central Battery Systems and VESDA.
Investing Right Dubai continues to create a buzz in the real estate market, attracting investors
A
mbarish Jethwani, CEO of Billion Bricks Dubai and Director of AME Tanktainer, has been awarded the Golden Visa by the UAE Government. For him, Dubai is a dream place where people can own their luxury home and live a quality
life safely and happily. A lot of planning and strategy goes behind all these attractions. One of the goals is to leverage the real estate market in the region which has attracted some of the biggest investors in the world. “One of the reasons why the city is so desired is the constant development of new attractions and the willingness to keep doing more”, said Jethwani, adding, “All this has led to the real estate market boom, raising the property prices, which continue to grow, including the rental
prices giving a high ROI. This is why investors feel very confident when it comes to investing in Dubai.” Jethwani said: “Burj Khalifa is one of the points of great interest for investors interested in acquiring residential and commercial spaces in Dubai. Also, two of the newest spaces in the city are the Museum of the Future and Ain Dubai, the largest Ferris wheel. All these monuments make Dubai special and very lucrative for investors. The biggest success story for Dubai has been the hosting
Superior Technologies Contributing to the brilliance of the ‘most beautiful building in the world’ — Museum of the Future
A
l-Futtaim Engineering and Technologies (AFET), part of the Al-Futtaim Group, won a monumental project to partner with Dubai’s Museum of the Future to elevate their networking infrastructure in March 2019. Fast forward to almost three years later, the Museum of the Future is finally open to the public to experience the immersive and futuristic iconic landmark. The museum is a message of hope, a global scientific platform, and an integrated institutional framework to shape a better future for everyone. The National Geographic magazine named the museum as ‘one of the most beautiful building on Earth’ before its construction was completed. As the new technological hub, the Technology Infrastructure division of AFET implemented networking solutions and re-engineered the existing nework to enhance the network infrastructure of the hardware and software resources at the Museum of the Future. The project also facilitated the network connectivity, communication, operations, and management of the Museum of the Future’s enterprise network. The company provided the exhibition space with innovative and cost-effective IT infrastructure solutions to manage the entire activities, using the latest technology and products. AFET is known to offer transformative solutions for businesses to compete within the market desgined by a network of experienced developers, data scientists and information architects ready to take businesses ahead, ensuring the same for the Museum of the Future. The collaboration streamlined the network infrastructure to
Murali S.
Managing Director Al-Futtaim Engineering and Technologies provide seamless communication paths and services between users, processes, applications, services, and external networks/ the Internet. AFET also provided consultancy services and the implantation of hardware, software, network resources and services required for the existence, operation, and management of
Being associated with the most beautiful building on Earth, Museum of the Future in Dubai, is an honour to us at Al-Futtaim Engineering and Technologies. We are known for our strength in the electronics and high technology industries and this partnership offers strong support for our business.
the enterprise IT environment. “Being associated with the most beautiful building on Earth, Museum of the Future in Dubai, is an honour to us at Al-Futtaim Engineering and Technologies. We are known for our strength in the electronics and high technology industries and this partnership offers strong support for our business,’’ said Murali S., Managing Director at Al-Futtaim Engineering and Technologies. With more than 45 years of operations in the UAE, Al-Futtaim Engineering and Technologies is a multi-disciplinary engineering and technology company operating in the UAE, Qatar, Saudi Arabia and Egypt. AFET offers customers complete engineering and systems integration solutions. It provides a wide variety of products and services for the construction industry from air conditioning, scaffolding and access solutions, elevators and escalators, control and life safety, facilities management, building products, MEP, energy management, technology infrastructure and digital transformation.
Ambarish Jethwani
CEO of Billion Bricks Dubai Director of AME Tanktainer of the Expo 2020 Dubai wherein almost 200 countries have participated attracting the biggest businessmen and politicians along with millions of visitors.”
TOWARDS A SMART, SECURE, & CONNECTED FUTURE
MAKING OF
IV
MUSEUM OF THE FUTURE
Heralding a Brighter Tomorrow There’s something for everyone to enjoy at the Museum of the Future
S
Muhammad Ali Bandial
ince its opening, the Museum of the Future — the dazzling building that glitters majestically along the arterial Sheikh Zayed Road, has enthralled and amazed viewers with its hidden treasures that reflect the depth and vastness of technology of the future. The museum opened its doors since February 23 and ever since, there has been a deluge of awe-struck visitors. Entry tickets to the future are priced at Dh145, with children, people of determination and Emirati senior citizens entering for free. There’s even a separate floor dedicated solely to children. With a sign that says “Welcome future heroes,” reads the sign above the entrance to the dedicated children’s floor in the Museum of the Future. Another sign reads, “The future needs you”, revealing the importance the UAE has placed on the young minds of the coming generation. The main exhibition caters to children between the ages of four to ten. However, there is a separate, smaller area for children aged three and below. The museum encourages the spirit of exploration as on the floor adults are not permitted in the main area. However, they can still keep an eye on the young ones from a distance as they are allowed to be independent and discover for themselves, all under the watchful eyes of trainers on hand to guide children in their discovery. The Arabic calligraphy-infused exterior of the building has been wowing people from around the world, but from the glimpses we have seen, the interior is equally impressive. Living up to its billing of introducing future technology to the world, the museum is powered by the latest technologies of virtual and augmented reality and artificial intelligence and offers multi-sensory experiences. Delving into the art of experiential learning, the museum’s official website says each floor is like a “film set from a future that you can inhabit, explore and interact with.” In addition to the wonders of the architectural marvel, guests will be treated to a garden comprising around 100 species of trees and plants when visiting the Museum of the Future. Paying tribute to the country’s diverse natural ecosystem,
that reaches close to 50 degrees Celsius in summer, with the average rainfall of 130mm per year. “A smart irrigation system uses a subsurface mat that delivers water directly to the root system in a targeted, efficient approach. The plateau’s steep slopes allow quick water run-off, removing the need for water-intense flood irrigation. The hill’s steep slopes allow for rapid water flow, eliminating the need for pumped irrigation,” the statement read. Water collection and recycling systems are used to reduce water wastage by approximately 25 per cent. According to the website, here are the experiences you will find inside:
the surrounding garden of the Museum will be home to a vast range of local flora, fauna, terrestrial and marine wildlife that have long distinguished the UAE’s landscape. Some of the plants featured include ghaf, sidr, palm and acacia trees, which are well adapted to local environmental conditions. Furthermore, the garden is equipped with a smart, automated
irrigation system and supports local bee and bird populations. In designing the landscaping of the Museum, meticulous care and planning was involved in planting these resilient native plant species that can adapt to the desert climate. According to an official statement, the irrigation techniques of the plants were designed to adapt to the UAE’s dry weather
A new moon “Voyage to a space station 600km above the earth. Gaze out the window and witness how the moon could be transformed into a source of renewable energy for the entire planet.” New explorers “Explore the space station and learn about the community of Pioneers living and working there. Observe the missions they undertake, study the things they invent and discover, and gaze upon the inspira-
tion for it all - our beloved planet Earth.” A digital Amazon “Immerse yourself in a mixed reality recreation of the Amazon rainforest. See the interplay of hundreds of species and observe details invisible to the naked eye.” The Vault of Life “Visit a DNA library of thousands of species, where you can explore, collect and contribute to the wonders of nature. Discover new species and participate in a global effort to repair the damages of climate change.” A spa for the senses “Travel to a sanctuary from digital life. Explore a spa for the senses where you are encouraged to disconnect from technology and reconnect to your mind, body, and spirit.” The Centre “Experience the restorative effects of movement, meditation and water. Immerse yourself in vibrations that rebalance electromagnetic fields and restore our natural rhythms. Beneath a dome of light and water, place the present on pause and imagine what could be.”
Ready For the Future
With our Turkish roots and traditions, Rixos Premium Dubai offers an inspiring atmosphere and genuine hospitality during the Holy Month of Ramadan. Enjoy authentic flavours of Turkish and International cuisine, impeccable service and the most exquisite Iftar at Turquoise Restaurant. AED 235 per person For bookings, please call: +971 4 520 0000
#rixosmoments
MOTF signs partnerships with RTA, Emirates, Audi, among others in bid to enhance Dubai and the world’s readiness for the future
A
s part of its objective to operate as a key laboratory for entities from all over the world, the Museum of the Future has signed strategic partnerships with several global brands and national institutions. These partnerships include Dubai’s Roads and Transport Authority (RTA), the Dubai Electricity and Water Authority (DEWA), Dubai Municipality, Dubai Holding, Emirates Airline, Audi, SAP, PepsiCo, and Visa and are aligned to support the museum’s role in enhancing Dubai and the world’s readiness for the future. It is envisaged that through the collaboration with these partners, the museum’s work will be enriched and also help in tackling many sectors such as health, education, smart cities, energy, and transportation, leading to the generation and testing of ideas, especially in developmental ar-
eas related to the challenges facing societies in our world. With regards to making contributions to the study of mobility innovations in the cities and communities of the future, the partnership with RTA, in cooperation with Audi, will contribute immensely. It is further hoped that the partnership will also lead to a range of creative solutions from around the world to develop smart mobility options in the near future. DEWA is another strategic partner with whom the museum aims to test a set of models, innovations, and applications of advanced technology, capable of producing clean energy, meeting the future needs of the fourth industrial revolution as well as building sustainable low-carbon urban societies. With regards to urban planning, building infrastructure, developing urban areas and designing futuristic cities, the Museum of the Future has partnered with Dubai Municipality to identify advanced technology applications capable of replacing traditional practices. The SAP partnership will help in shedding light on the leading technological innovations and expertise at the company, which are currently being used to answer pressing environmental, economic, and social challenges for now and tomorrow.
The collaboration with Visa will help in presenting solutions to help advance communities by enabling individuals, businesses and economies to succeed. In the same vein, the partnership with PepsiCo will help to bring to light innovative solutions in sustainable food systems. Speaking on the occasion, Mohammad Al Gergawi, the minister of cabinet affairs and chairman of the Museum of the Future, said: “The vision behind launching the Museum of the Future was to emphasise the role of the UAE in building humanity’s future. The museum, created to stand as a scientific and knowledge-based edifice, aims to play a significant role as a platform for displaying and testing the innovations of world leading technology companies.” He further added that the number one priority is to ensure that the museum ceaselessly impacts human development to enhance the betterment of individuals and societies as a whole. On that note, he noted that the partnerships signed will enable the study and testing of the latest findings in science and human knowledge, thus, alleviating the process of finding sustainable solutions that support human development in all aspects of life. — ali@khaleejtimes.com