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‘Green Minds’ drive begins in schools
UTS Carrier
On the right track UTS Carrier practices reliable energyefficient technologies and solutions for building sectors around the globe
More than 20,000 organisations from 90 countries are promoting the campaign ‘Green Buildings for Great Communities’ n a bid to spread awareness, educate and sensitise school children about sustainable living and development, the Emirates GBC, an independent forum aimed at conserving the environment, has recently rolled out
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Green Minds School Awareness Campaign. The campaign is held in partnership with Emirates Wildlife Society (EWS-WWF), a non-profit environmental organisation, and marks the celebrations of the
World Green Building Week. A number of lecture presentations were held in schools in the last week of September across the UAE, promoting the green building concept and focusing on sus-
tainability. The campaign also emphasises that students can have a positive impact on the environment and buildings that they occupy.
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Schneider Electric
Safe, reliable and green energy for the world As global specialists in energy management, Schneider Electric offers integrated solutions across multiple markets
its usage, Schneider Electric provides technology and integrated solutions to optimise energy. Schneider Electric solutions are:
Goktug Gur
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A global, innovative and responsible company Starting from its roots in the iron and steel industry, heavy machinery, and ship building in 1836, Schneider Electric has moved into electricity and automation management. Over 170 years, Schneider Electric today has become the solution provider that will help you make the most of your energy.
neider Electric leverages its diversity as strength to understand its customers and the world we are living in. In 2011, 39 per cent of Schneider Electric’s sales were in new economies such as Brazil, Russia, India and China.
Geared to sustainable growth Schneider Electric evolves in an industry tackling the most exciting challenge of our time: The energy and climate change challenge.
Sustainability and responsibility at the heart of strategy Schneider Electric is committed to putting sustainable development at the heart of its strategy. Not because it is fashionable, but because the company cares and it makes good business sense.
A global mindset With more than 130,000 employees in over 100 countries, Sch-
Helping people make the most of their energy Between energy generation and
Innovation and R&D Schneider Electric devotes five per cent of its sales every year to
— The author is the Country President, UAE and Oman of Schneider Electric.
Goktug Gur, Country President, UAE and Oman
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SUSTAINABILITY is important for growth in the UAE. Today, there is a growing need to reduce consumption of fossil fuels and to significantly decrease the effect of greenhouse gas emissions. Buildings account for 40 per cent of all energy consumption worldwide. Here in the Middle East, that percentage is even higher. In the HVAC industry, there is an increasing interest in Leadership in Energy and Environmental Design (LEED®), a framework of green building practices and energy efficient solutions for building owners and designers. Non-ozone depleting refrigerants together with the smart design of airconditioning are the order of the day to ensure sustainability in the building sector. “A long standing partner of sustainable building initiatives in the UAE, Carrier is committed to providing energy-efficient solutions to the region’s building industry,” says Didier Hardouin, General Manager, UTS Carrier. “Carrier is the right partner for local building developers looking for sustainable HVAC solutions, backed by technology leadership and industry-leading service expertise.” Carrier has a strong track record of promoting energy-efficient technologies and solutions for its building sector customers around the world.
Didier Hardouin General Manager
The company was instrumental in launching the US Green Building Council® (USGBC) in 1993 and was the first company in the world to join the organisation. In 2010, Carrier became the first company to license USGBC’s LEED® curriculum to train its employees and customers in sustainable building practices. Carrier is now the USGBC’s largest global partner for LEED education. Carrier is one of the world’s leaders in high technology heating, air-conditioning and refrigeration solutions. Carrier experts provide sustainable solutions, integrating energy-efficient products, building controls, and energy services for residential, commercial, retail, transport and foodservice customers. Founded by the inventor of modern air conditioning, Carrier improves the world around us through engineered innovation and environmental stewardship. Carrier is a part of UTC Climate, Controls and Security, a unit of United Technologies Corp., a leading provider to the aerospace and building systems industries worldwide.
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Jotun
Vibrant and environmentally safe Jotun leads the way towards sustainable living OVER the last few years, the whole world has united itself in a global campaign aimed at preserving the environment and all its valuable resources. This move showcases the efforts to achieve total sustainability, further exemplified by the genuine concern to give future generations a better and safer place to live in. Wishing to play an active role in this campaign, Jotun, one of the world’s leading producers and distributors of paints and coatings, has proven true to its commitment of developing and releasing products that not only aim to save the environment but also drive us closer to the ultimate goal of sustainable development. To date, Jotun boasts of a wide range of eco-friendly and highly durable products that have become highly preferred across various industry verticals and even in today’s homes. In terms of ultimate exterior protection, Jotashield Superdurable, a product featuring a unique silicon binder technology, can provide protection of up to 20
• CONTINUED FROM PREVIOUS PAGE The lectures were conducted by members of the EmiratesGBC — experts in the field of sustainability and committed to promoting its importance. The council members visited schools that have signed up through the EWS-WWF ecoschools programme to discuss with students the various aspects of sustainability such as energy and water use, recycling, and simple measures children can undertake at home and school to promote a
Trine Finnevolden General Manager
years. Another product, the Jotashield Extreme, is a superior exterior paint that provides thermal indoor comfort and a longerlasting finish with superior exterior protection at a competitive price. The brand has also worked on continuously developing products that are water based — offering reduced VOC content and leaves less impact on the environment. Results of this research can be best found in Jotun’s water-based paint
greener environment. Adnan Sharafi, EmiratesGBC Chairman, said: “The Green Minds School Awareness Campaign is a strategic initiative by EmiratesGBC, which underscores our commitment to promote a greener environment. By educating children on the importance of energy efficiency and recycling, we can encourage them to play more active and responsible roles in promoting green practices — that are simple but effective. “It is extremely important to integrate them into our green initia-
products like Fenomastic Pure Colours Emulsion and Lady Essentials Silk. In addition to this growing range, Jotun has also launched Fenomastic Stain Resistant, a newly launched premium interior wall paint that allows users to remove difficult stains without affecting the paint and making it still look like new. Jotun has also re-launched Fenomastic Hygiene, a superior quality paint that offers resistance against bacteria and fungi growing on highly humid and wet areas like kitchens, bathrooms, hospitals, etc. To help strengthen their efforts towards the environment, Jotun has also made a move in consolidating their sustainability efforts under a programme called ‘Jotun GreenSteps,’ a five-key focus goal that seeks to ensure its products are better formulated in an effort to preserve the world’s resources and keep it more colourful. These five ‘GreenSteps’ are: • Reduction in energy consumption. • Reduction of carbon footprint. • Reduction of waste. • Reduction of solvent or Volatile Organic Compound (VOC). • Reduction of hazardous materials. These steps are complemented by the company’s aim of operating sustainably. All in all, the implementation of ‘Jotun GreenSteps’ and the zeal to achieve the goals set by this programme, have become integral drivers to all new innovations introduced by Jotun.
tives as they are our future, and their contribution will make a huge difference.� The World Green Building Week, held in the third week of September each year, creates a window of opportunity to highlight the role of green buildings in achieving a healthier community. This year, 90 nations representing more than 20,000 organisations are expected to participate in the activities under the theme, ‘Green Buildings for Great Communities’, through conferences, tours, educational events and gatherings.
When it comes to sustainability, we take extraordinary measures.
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