-:7P’s Marketing strategy:•RETAIL •WHOLESALE •MAIL ORDER •INTERNET
PLACE •DESIGN •TECHNOLOGY •USEFULNESS •CONVENIENCE
•SMART •RUN DOWN •INTERFACE •COMFORT
PRICE PRODUCT
PHYSICAL ENVIRONMENT
•ESPECIALLY RELEVANT TO SERVICE INDUSTRIES •HOW ARE SERVICES CONSUMED?
TARGET MARKET PROCESS
PROMOTION
PEOPLE
•SKIMMING •PENETRATION •PSYCOLOGICAL •COST PLUS
•PROMOTION •SPECIAL OFFERS •ENDORSEMENT •USER TRIALS •EMPLOYEES •MANAGEMENT •CULTURE •CUSTOMER SERVICES