:Social media building blocks: BEYOND:SEO, PPC, Tweet ENGAGEMENT: Comments on FB/Videos/Blogs, Video views SM LIST: RSS Subscribers, FB Fans/ Friends, Twitter Followers
Marketing/ Advertising/ Branding
Relationship Building
SITE: Website Traffic, Links to Site
[PRE]CONVERSION
: LEADS
SALES, DONATIONS, SIGNATURES
Conversion Optimization, Email Copywriting, Offline Sales Process