-:7 steps of the content marketing lifecycle:-
•CMS Customization •Metadata Plan •Migration Plan
Analytics & Insight Content Strategy
Evaluation
Content Marketing Cycle Participation
•Advisory Role with Clients •Use analytics to determine areas of success & failure
•Content Sourcing Plan •Voice & Brand Definition
Distribution
Content Creation
Content Curation/ Collection
•Asset Production •Copy Production •Quality Assurance •Create Governance Model