Advertising vs. PR vs. Marketing Advertising
PR
Marketing
Mass Media Outlets
Events, News, Press etc
Brochure, Websites, Flyer, banners etc.
Messages
Paid Expensive
Free or Low cost
Paid Rage of costs
Cost
Services based “Consumer”
General Audiences “Target Market”
Audience
Supports Advertising
Support
Increase Demand & Interests
Function
By the Organization Specialized Communication
Specialized Audiences “Public” Marketing(Create + Manage) Manage Relationship b/w brand and audience By both the organization and media outlet Deals with policy, research, strategy, performance
By the Organization
Control
One Way
Two Way
Support PR Brand Promotion
Targeted to supply + demand
Scope
One Way
Communication