Marketing Funnel Strategy: Old vs New Awareness Consideration OLD: Broadcast TV, Radio, Out-ofDoor Direct Mail, Brochure Product Test, Comparison In-store Purchase
Reward Points
Preference
NEW: Customer Networks
Action
Search, Buzz, Blogs
Loyalty
Online Research, User Reviews
Advocacy
Social Networks, You Tubes, Local Search Friending (FB, twitter,email)Customized Up-selling Reviews, Links, Likes, Social Buzz