A Facebook like takes no more than a click of a button — it’s low effort and, consequently, a lighter engagement than, say, a comment on a
post. Viewing a photo is an “engagement,” too, although it’s not a “story-generating” one (for that matter, liking a post is a SINO engagement — Story-generating In Name
Only). Start listing the different types of engagements across the many different social platforms, and things get overwhelming in a hurry: likes (Facebook, Instagram, Pinterest),
shares (Facebook or YouTube), comments
(Facebook, Instagram, or Tumblr), replies (Twitter), mentions (Facebook or Twitter), retweets, reblogs (Tumblr), Favorites (YouTube or Tumblr), user posts (Facebook), link clicks (Facebook, Twitter, Pinterest),
photo views (Facebook), video plays (Facebook or YouTube), etc.
