Traditional Marketing Function Market Analysis Market Problems, Solutions, Opportunities Trends & Market Movement Market Sizing Competitive Landscape Service Performance
Service Strategy Business Plan
Financial Metrics Build, Buy, Partner or Ignore Service Portfolio Alignment Go to Market
Innovation
Service Planning
Marketing Programs
Sales readiness
Market/ Buyer Requiremen t
Lead Generation
Sales Training
Buyer/User Scenario
Customer Acquisition & Retention
Sales Support Tools
Service Positioning
Buyer Profiles
White Papers
Service Packaging
Proof Points
Competitive Positioning
Sales Channel
Feedback Loop
Presentation & Demos
Customer Lifecycle Analysis
Client Engagement
Sales / Proposal Support