Chanakya june 2015 by KIAMS

From the Directorâ&#x20AC;&#x2122;s Desk

Chanakya the in house magazine of KIAMS fully managed by student community always brings out the best of Business School, young minds and always received well by the Corporate, other B school students. Faculty members always eagerly await the next issue. This magazine is a great platform for KIAMS students to showcase their talent, expressing their management thoughts, the next big idea in management and covering various areas of Marketing, finance, Operations, HR, IT and changes, trends in the industry and Market place. This issue covers areas of Customer Relations Management (CRM), and details of Summer Internship Program (SIP). B17, learning from their real life (corporate) experience, all set to continue their journey into the Corporate world with greater confidence. It is not a cake walk to collect, collate and edit pile of articles and presenting it as a magazine. The editor, Shashank has done it with perfection while maintaining the style of the author. This issue also pays homage to two batch mates, who lost their lives in a cruel accident. This issue also welcomes B18 with open arms by their seniors and carries on the good work of B17 and move forward to create another great batch of KIAMS. I take this opportunity to welcome B18 while wishing both the batches nothing but the very best in all their endeavors. I am pretty sure that this issue will excite and enthrall every reader with newer insights. Dr.C.N.Narayana, Professor & Director KIAMS

INDEX

Sl no 1 2 3 3.1 3.2 3.3 3.4 3.5 4 5 6 7 8 9 10 11 12 13 14 15 16

WORDS OF WISDOM EDITORIAL CAUSE RELATED MARKETING Mr Sunny Soren Ms Swati Khanwalkar Adhish Kumar Sinha Adhish Kumar Sinha Shivam Shukla MEMORIES SELECTION OF FUTURE CORPORATE EXECUTIVES PLACEMENT DETAILS SIP DETAILS OPERACY- AN EVENT, AN EXPERIENCE CULTURAL EVENTS FOR OPERACY JSW: EMPLOYEE SATISFACTION SURVEY CONCLAVE OF PRINCIPAL‟S FOUNDATION DAY LIFE OF WOMEN IS IT REALY EMPOWERED! I HAVE GOT A QUESTION MY TREKKING EXPERIENCE- CHEMBRA PEAK WYNAD BIZ QUIZ

Page No 4 6 8 10 12 14 15 17 19 21 24 28 29 31 32 33 37 38 41 45

WORDS OF WISDOM Dr.Gopal Iyengar When the „Make in India‟ buzz started, I could not help but smile. Not wry, not smug, not sardonic – just a quite smile. For a person who has spent most of the professional life in a „Making in India‟ environment, it was just a feeling of „been there, done that‟. I have worked my way through engineering and the automotive industry before settling into management education spawned by another engineering giant – the Kirloskar Group The Kirloskar Group is one of the oldest groups that epitomises „Make in India‟, rooted as it is in the Indian soil of farmers, agriculture and society. Their vision extended beyond manufacturing to strengthening Indian management through establishing KIAMS in 1991 as an MDP centre. In 1998, the conviction that entry level executives should be groomed in the art and science of management led to starting the PGDM program in KIAMS. But the focus continued to be Manufacturing. More than a year ago, before the „Make in India‟ slogan rang out, the Group established the S L Kirloskar Centre for Executive Excellence (SLKCEE for short) with the avowed aim to take best manufacturing practices and solutions to the engineering industry at large. As compared to the MDP centre in 1991, SLKCEE is placed higher up in the Value Curve by providing „solutions‟ rather than just „products‟, and developing organisational capabilities through Thought Leadership. The path would be through developing case studies of engineering firms and imbibing from leading articles on best practices. Developing domain expertise in manufacturing is a blue ocean, as no Executive Education Centre is currently focusing on this. The vision of SLKCEE is articulated with a three-pronged approach: “To become the best in class center for executive education in engineering industry in India by • Co-creating cutting edge insights and knowledge (next/global) by partnering with industry • Identifying and solving tomorrow‟s real business problem for impactful business results • Transforming people and organization” The programs would be delivered in the recently created world-class infrastructure on the Pune campus. A start has been made by delivering a 4-module Lean Manufacturing program, which offered substantial cutting-edge value to be immediately repeated While SLKCEE is in tune with the times, a paradoxical situation prevails in KIAMS PGDM. Entry-level management education that specialises in Operations/ Manufacturing has very few takers amongst Gen Y. Manufacturing has long since evolved from the traditional shop-floor orientation to one of Systems, Processes and Technology – which cry out for management competence and expertise. But this is lost sight of in the hoopla of a world that lives more the ethereal space of the internet. The dearth of takers for Manufacturing amongst the current generation could actually be a weak link in the „Make in India‟ thrust. At one level, this lack of manufacturing management professionals at entry level becomes an executive education

opportunity, when executives start to realise what is needed in the manufacturing system which they had missed out at the education stage. But honestly, this is not a mantra for a nation‟s progress. One has only to look at the reverence with which the Japanese hold manufacturing to see how a nation can build proficiency in the field. There is a need to seed this perspective in the younger, lest „Make in India‟ starts to flounder. A sufi story illustrates this situation. A healthy branch had just fallen off a tree. A concerned passer-by alerted the branch „You will shortly dry and die‟. But the branch „pooh-poohed‟ the idea saying „Look how healthy I am, look how green and full of vitality are my leaves‟. Little did the branch realise that its life was a residual current momentum, whereas as it had been detached from future sustenance. No matter how full of vitality the current „Make in India‟ thrust – one needs put in place the sustenance processes in full-time education. Standing shoulder-to-shoulder with SLKCEE, it should be possible for KIAMS to open up the challenging but rewarding world of manufacturing to the management aspirants. There is a potential synergy which can be leveraged to make a resounding impact in the manufacturing domain. Time will tell

EDITORIAL Dear Readers, Welcome to another edition of “The Chanakya”, A lot has transpired in the last few days and we have a lot of ground to cover in this edition, along with that the Chanakya also presents itself in a more informal and reader friendly manner. New times have arrived at KIAMS and with that it is time to turn a leaf and welcome new beginnings. With the juniors, who newly joined us, new experience might now be filling your hearts with joy. For the juniors it‟s the perfect time to forge new friendships and for the seniors it is time to rejoice with old friends. But this term is not only about enjoyment, is it? We also need to concern ourselves with the worries of placements and summer internships. This edition of Chanakya brings to you “Cause Related Marketing” or “CRM”, a brilliant way to establish oneself in a competitive market. Over the past few years Indian television has presented to its audience a huge number of successful and a few not so successful campaigns about different products. Over the years it has been noticed that these campaigns have indeed been successful in increasing the sales of its products. This should not come as a surprise to us because in the words of Mr.PR Varadarajan and Mr.A Menon (The Journal of Marketing, 1988 – JSTOR) CRM is the co-alignment of marketing strategy and corporate philanthropy. Articles by students of B-17 which you will read shortly have clearly described this as a win/win/win scenario for everyone involved with CRM. In yet others article we will come across the complications that might arise if a company supports a cause that is bang opposite to its products identity. This being said, in our issue we bring to you Operacy, Kirloskar‟s management fest. The best will be the experiences recounted by some of our friends. Readers, we have also poured our hearts out to remember two of our own who we lost recently, our hearts go out to them and may they rest in peace. With the placement season about to start and the pressure of academics mounting on us, we at Chanakya have tried to give you a pleasant read. So relax, lay back and start enjoying. In other words CHANAKYA is BACK Happy reading !!! Team Chanakya

Cause Related Marketing The business world is getting more competitive day by day. Companies are facing stiff competition from their competitors. So they are finding new ways to counter competitors and prove their superiority in the market. The customers‟ expectations from the companies have also changed. They want the companies from which they are purchasing products/services to be more socially responsible rather than just being customer- responsible. It is not so that earlier the companies were not socially responsible but the thing is that they were giving much preference to the needs and wants of the customers as compared to the societal well-being. We can find many examples in the past where the companies use to give big donations for supporting some social cause in order to fulfill their social responsibility. With the development of the marketing world, competition has increased and customers‟ expectation from the companies has also changed. Big corporate houses are finding new ways to stand up to this expectation level. One of the ways through which they are trying to present themselves as a Socially- Responsible company is Cause Related Marketing (CRM). Cause marketing or cause-related marketing refers to a type of marketing which involves the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit. The scope, design and the nature of association between for-profit and non-profit organization which are a part of the cause related campaign may differ from campaign to campaign but in the most common type of relationship, a company might donate a portion of each purchase made by its customers during a specific period of time to the non-profit entity. The term is sometimes used more broadly to refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by nonprofit organizations. The creation of the term „cause related marketing‟ is attributed to American Express and it was used to describe efforts which support charitable causes in a way that is also helpful in the promotion of the business. The term was then used to describe the marketing campaign led by American Express in 1983 for the Statue of Liberty Restoration project. The essence of this campaign was that, a penny for each use of the American Express card, and a dollar for each new card issued were given to the Statue of Liberty renovation program. $2 million was raised for Lady Liberty over a four-month period and the business activity increased by 28 percent. The success of this campaign gave birth to the concept that, doing good is good for business. Since then, the terms "cause-related marketing" and "cause marketing" continued to grow in usage. In more recent years the term has come to describe a wider variety of marketing initiatives based on the cooperative efforts of business and charitable causes. Cause related marketing can be the pillar of the marketing plan. It can help the company gain a competitive edge over its competitors by projecting a positive reputation in the target market. Also it delivers other tangible benefits. To mention a few, following is the list: • Good relations with the media • Better company image • Increased sales and • Additional customer loyalty • It helps in creating an alternative and different viewpoint towards brand advertising. • Certain markets (Niche) can be entered if they are partnered with non-profit organizations. • Companies can attract and retain quality employees (2000 Cone/Roper Executive Study).

In a competitive market, “survival of the fittest” theory prevails and only those organizations can survive long, that are able to build long-term relationships with customers. Customers being a part of society expect companies to go beyond their call of duty (Millennium Poll on CSR, 1999). Proctor and Gamble‟s path breaking and extensive cause marketing initiatives in India amply demonstrate its strategic intent in this space. Procter & Gamble Hygiene and Health Care India had launched Project Drishti -- the first ever sight restoration corporate project which was undertaken in association with the National Association for the Blind (NAB). Project Drishti attempted to restore the sight of over 250 blind girls all over the country through corneal transplant operations. For the period April to June 1999, this initiative was supported by Whisper - for every retail pack sold, Re.1 went into the Project Drishti fund with an initial funding of Rs.25 million rupees. Whisper‟s sales registered an impressive growth of 32% despite stiff competition from lower-priced brands thanks to this well executed strategic cause marketing program. India has the world's largest number of uneducated children. Shiksha is another cause marketing P&G program to help children across India achieve their right to education, in association with India's premier child rights organization Child Rights and You (CRY) and Sony Entertainment Television. Shiksha has entered its third year. Some of India‟s leading film stars have united to appeal to consumers to support Shiksha by buying large packs of Tide, Ariel, Pantene, Head & Shoulders, Rejoice, Vicks VapoRub, Whisper, Gillette Mach 3 Turbo or Pampers during April, May and June, 2006 and lead a child to the path of education. Irrespective of sales, P&G has committed a minimum of Re. 1 crore to Shiksha, which will be allocated to education-focused projects. Cause related marketing fills a crucial void in society by giving the individuals an opportunity to contribute to the causes they feel for. It raises ethical issues but at the same time is not without benefits for cause organisations. Cause related marketing, thus, if executed creatively, carefully pairing cause and company and following the essential ethical code, can emerge as a rare and strong marketing tool converging social and corporate interests, benefitting both equally. By – Mr Sunny Soren Alumnus

Cause Related Marketing According to our marketing guru‟s Kotler and Keller, cause-related marketing is part of societal marketing, a concept that arose in the late 1960sas an acknowledgement that a business does not only exist to meet business objectives and satisfy consumer needs, but also to conserve or improve individuals‟ and society‟s long-term best interests.The phrase cause related marketing was first used by the American express in 1983. Its cause was to raise funds for the restoration of Statue of Liberty. American express donated one cent to the restoration every time someone used its card. As a result of which, new card holders grew by 45% and card usage increased by 28%. Taking some on the famous examples: you must have come across several donation requests for children‟s charities or old age homes at Big Bazaar or similar retail outlets, public awareness campaign for HIV/AIDS, World wildlife fund‟s Panda campaign, Aircel‟s “Save Tiger” campaign, and “Swasthya Chetna” campaign by Lifebuoy. Cause-related marketing falls within the societal marketing paradigm that will: create shareholder and social value; follow a collaborative approach generating mutually beneficial partnerships between business and non-profit organizations; connect and engage constituents, including employees and consumers; and communicate citizenship values. The technique represents: A method for creatively operationalizing corporate social responsibility in commercial settings; a strategic marketing tool ideal for breaking though marketing communications clutter; and a tool for activating relationships between non-profit organizations (and/or causes), business and consumers. The question that will arise in layman‟s mind: Why do these organizations do it? What benefit will they achieve in doing such marketing? The possible benefits of cause marketing for nonprofit organizations include an increased ability to promote the nonprofit organization's cause via the greater financial resources of a business, and an increased ability to reach possible supporters through a company's customer base. The possible benefits of cause marketing for business include positive public relations, improved customer relations, additional marketing opportunities, and making more money. Cause marketing allows a company to put its brand, marketing and people behind a nonprofit cause that can provide mutual benefits to the company and the nonprofit entity. The cause marketing campaigns can vary in their scope and design, the types of nonprofit partners and the nature of the relationships among the companies and their nonprofit partners. In the most common type of relationship, for each purchase made by its customers during a specified period of time, a portion of it is donated to the nonprofit entity. It is a win-win situation all around. Companies increase their sales, nonprofits get more funds and the consumer benefits because he feels a part of his purchase is going for a good cause. There could be two forms of associations in terms of the time dimension: a) Temporary: The Company ties up with the NGO for a short span of time. For example Epson donated a certain sum to CRY for every dot matrix printer sold during the month of August 2004 alone. b) Ongoing: Here the tie-ups are for longer periods of time, although they may not be permanent. For example, ITC markets the SOS Children's Villages of India range of greeting cards. The SOS brand is now the third largest brand in the social cause segment in greeting cards. It has to be clarified that cause related marketing is not corporate philanthropy or sponsorship. It is a third new way, an intersection of the two. In a CRM program donations to the nonprofit entity are based on exchanges that provide revenue to the donor, that is, sales. Hence a specific objective of

all cause related marketing programs is sales and a promotion campaign is undertaken to leverage the right to the association. For example, ITC launched a nationwide campaign for water conservation. Dubbed „Aashirvad - Boond Se Sagar‟, this initiative has over the years put into place 31,000 acres of life saving irrigation system benefiting over 40,000 people. Consumers who buy Aashirvad products (atta, spices and salt) were made aware that from its sale, a worthy contribution was being made to the water conservation efforts of the nation. How is it different from Philanthropy? Cause-related marketing deals with promoting social issues through efforts such as donations, licensing agreements, and advertising etc. during an announced period of support, whereas Philanthropy deals with making gifts of money, time or goods to help the non-profit organizations. CRM is distinct from corporate philanthropy because the corporate dollars involved in CRM are not outright gifts to a nonprofit organization, so they are not treated as tax-deductible charitable contributions. Nonprofits potentially benefit from increased fundraising and exposure. Tactically cause marketing programs fall into three general categories: Transactional, message promotion and licensing: Transactional programs are designed to offer to make a contribution to a designated cause based on consumer activity such as buying a product or shopping at a particular retail store. The Tsunami disaster gave ample scope for hundreds of retail outlets to say they will donate to Tsunami Relief Funds for purchases made at their establishments. Message promotion are Joint campaigns that raise awareness of a cause‟s message (e.g. Fight polio, tuberculosis, cancer) or participation in its programs (e.g. join us in eradicating illiteracy) while building a positive association with the corporate sponsor or its brands. MTV, being a youth channel, regularly created excellent public service advertisements aimed at youth on issues which matter to the young of this country. For example, on the importance of adult franchise to first time voters. Licensing is a method in which a nonprofit licenses a company to develop, produce and market/distribute a mission related product that is promoted either with the organization‟s brand name or co-branded with both the company‟s and nonprofit‟s name for a fixed number of products produced or for a fixed time period. For example, WWF logos on stationery. If we look at the impacts of CRM. It has been found out that the customers are inclined more towards it. It is because it generates a positive change in consumers attitude towards the promoted brand, the purchase intention also enhances if the consumers are aware of the CRM program of the company. The consumer support the causes spontaneously which are related to them personally or socially, they prefer to support the local causes more than the international one. Conclusion: Cause-related marketing is no joke and should not be treated lightly. Its mere cause is just not to promote the sales of the organizations‟ products. With its application becoming more sophisticated, it can survive as the sole strategy to build relationships with the target consumers on an emotional platform. It‟s a win-win approach where the partnership of corporate strategy and good citizenship make the organization‟s marketing program connect with its consumer. A few important questions to be kept in mind while choosing a cause for cause related marketing initiatives so that there is a proper fit between the corporate strategy and its core competency. Cause related marketing may give a brand just the edge it needs to win the hearts and minds of the inundated, skeptical consumers populating today are cluttered, super competitive marketplaces. By – Ms Swati Khanwalkar, Alumna

CRM â&#x20AC;&#x201C; â&#x20AC;&#x153;Pre-requisite to rejuvenate real estateâ&#x20AC;? The real estate sector in today scenario is not only important & contemplating sector but also the biggest growth driver of our economy with the expected growth to reach USD 676 Billion by 2025 (as per KPMG report). It is the second-largest employment generating sector after agriculture. Not only does it generate a high level of direct employment, but also it spurs the demand in over 250 ancillary industries. The present scenario of real estate is quite crummy and getting fallacious .The delay in project competition has pushed demand for ready to occupy projects considerably due to the upscale pressure of EMI plus rentals. Resale projects are booming up significantly and seems to be more affordable. Major reasons are slow transaction rates and the property purchased from the broker and the market is cheaper than the same property purchased from developers. There is an active search pointing out profound interest among the new age buyers. Moreover, with the large number of ongoing projects in both residential and commercial real estate buyers have colossal options regarding their investment decisions. The main challenge for any player in this sector lies in threshold of segmenting the market they want to target, efficient and effective marketing campaigns and communication, sustainable struggle to build strong pipeline and convert the prospects into customers. Customer experience and satisfaction is the key factors for the real estate developers and strategic technologies like Customer Relationship Management (CRM). Some of the typical challenge in real estate sector: Lack of indigenous information : Multiple database are formed in respect to tenants, leads, prospects and customer relationship with some elementary contact information, which often leads to duplication of data. But no proper information related to purchase cycle is maintained when a lead is turned into customer and factor affecting his/her buying decision. Right target audience:Each real estate project holds distinguish and peculiar features in terms of locale, pricing, postsales and services and other related offerings. It is a very challenging task for a real estate developer to communicate to the right set of audience or targeted prospective buyers to emblazon their value proposition. Pipeline building:The lead-to-prospects-to-customer conversion ratio in real estate need quite a long time. So, it is imperative to maintain a sprouting pipeline of leads for the sales funnel through rigorous and effective lead generation campaigns, upscaling footfall and managing the leads productively is a big challenge. Non-standard business processes:When every lease or transaction is unique and the associated proceeding to execute is exclusive and manual, the inordinate administrative effort and errors occur. Multiple CRM:Many real estate companies are having systems that comes up with a CRM module or there are departmental implementations of CRM. These are targeted for one group and cannot be extended to the rest of the organization function. Meaning of CRM? CRM stands for Customer Relationship Management. It is a strategy used to learn more about customers' needs and behaviours in order to develop stronger relationships with them. Good customer relationships are at the heart of business success. (Source www.cio.com)

Need of CRM:Handling Prospects:CRM offers different assortment to track and manage conducive communication with the prospects. It also provide productivity apparatus to enhance sales effectiveness by endorsing a structured sales processes and centralizing prospect communications, including management of quotations, and contracts. Market segmentation:Understanding and using data from CRM and external listed data, customer targeting campaigns based on numerous customer attributes can be managed. CRM helps in improving segmentation scalability for targeting huge numbers of prospects. Managing Leads:CRM empower the developer for leads to be generated from numerous customer interaction points and enables high lead conversion ratio by understanding leads based on intelligence. Adding mobility:By integrating the CRM system with email system and making it available on mobile devices, the flow of information can be made seamless and boundless. Effective marketing campaign:Beyond using CRM for market segmentation and taking into account of customer preferences, CRM can effectively manage sets of promotion and campaign to different group of prospects and customers. Manage touch points:CRM facilitate tracking of meeting, emails and phone calls for reporting and follow up activity. Sales management can easily report on sales activities, such as last contact and upcoming activities. Decision making:Increase analytics to make operation and strategic decisions about revenue targets, costs and capital structuring. Additionally, identifying new productive methods of acquiring customers through the data generated during promotional activities. Establishing Relationship:Lots of details related to customers, prospects are captured which can be analysed in establishing relationship with customers and prospects through wishing them on occasion ,conveying the details about upcoming properties or sending referral scheme . Conclusion:Through the stated advantages, it is clear that acceptance of CRM can brings lots of advantage to the real estate firms. In the absence of CRM, companies are missing the opportunity to take competitive edge over the competitors. And failing to attract more and more prospects by understanding their requirements and planning perfect marketing campaign in order to succeed. By: Adhish Kumar Sinha Prin LN Welingkar Institute of Management Development & Research, Bangalore

Cause Related Marketing- A global overview The term social marketing is used to refer to the way in which modern marketing is concerned with meeting the wider needs of the society in which business operates. Social marketing recognizes that consumers' brand requirements are important but it also takes into account the needs and expectations of the wider community. Cause Related Marketing has become an important ingredient of this marketing mix. A good example from the retailing industry is Tesco's 'Free Computers for Schools' which is based on parents and friends of schools collecting vouchers in proportion to the amount of money they spend in Tesco stores. When Cause Related Marketing works well, everyone wins - the company, the cause and the consumer. In business terms, this is known as a win/win/win situation. The first known case of cause marketing in America was in March, 1974 when Carr & Associates International was formed by John T. Carr as a way of "giving back" by engaging Charitable Causes and Businesses to support each other. The organization was promoted by John T. Carr's focus on enlisting businesses to give back referral fees on what they might normally spend for marketing; and having those funds redirected toward the Charitable Cause of the buyer's choice. Although originally a marketing strategy that occurred offline, cause marketing has been conducted more and more through online channels in the last decade. This is due in part to the increasing percentage of households with internet connections. As with other types of marketing campaigns, companies can leverage online marketing channels along with other offline channels such as print and media. The advent of online cause marketing has allowed consumers, for example, those who are loyalty program members, to take a far more active role in cause marketing. This is democratized transactional giving. It means consumers, rather than companies, decide which causes to support and advocate for. An example of how this works could be a company allowing its loyalty program members to convert unredeemed rewards, such as points or miles, into cash donations to causes of the customers' own choosing, rather than have the company select the charities. This not only Grabs the customer‟s interest but also allows companies to extract few benefits from its customers as free labour the perfect example being the Aerie REAL movement.The aerie REAL movement is a social cause campaign that promotes natural beauty. Using its signature hashtag, the company garners the attention of millions on Twitter and Instagram. When users upload an image of themselves and tag it with #aerieREAL, they are promoting aerie‟s brand and products to their friends and family. In doing so, they are performing free labour as brand ambassadors. Aerie is using social media to create a new opportunity for re-branding by targeting “the average woman,” Aerie uses real people and real stories to strengthen their brand image. BY: Arpit Sharma PGDM 2

CRM-as it is Cause Related Marketing is a commercial activity by which businesses and charities (or causes) form a partnership with each other to market an image, product or service for mutual benefit. It is a marketing tool used to help address the social issues of the day, through providing resources and funding, whilst at the same time addressing important business objectives. It's not a viable option for every organization, but cause-related marketing (CRM) is definitely a serious component for the fundraising mix of many not-for-profits and charities. In addition, CRM has survived for twelve years and has matured beyond the point of being simply a marketing fad. Over the years, pennies have helped send athletes to the Olympics, buy wilderness habitat, and fund important programs run by a wide range of nonprofits. Many of these pennies have been generated by cause-related marketing programs (CRM), where a company donates a portion of purchase proceeds to a specific charity. The corporate partner benefits from its association with a charitable cause and the nonprofit benefits by receiving funds or other compensation from the company. American Express first coined the phrase "cause-related marketing" in the 1980s while raising money for the restoration of the Statue of Liberty. A penny was donated by the company each time a cardholder used their credit card. Not only did they raise money for a worthy cause but American Express also saw usage and membership increase. Since then, companies producing everything from yogurt to teddy bears have been partnering with nonprofits, using their name and logo to help sell products and then handing over a percentage of the profits. It's a relatively simple arrangement that can pay off for everyone involved. Cause-related marketing is one highly effective way of making an organizationâ&#x20AC;&#x;s corporate social responsibility visible. It is a powerful way of engaging consumers and other stakeholders, not just on the functional level but on the emotional level too. Cause-related marketing does not replace the key requisites of price, quality and function, but with these in place cause-related marketing takes the proposition to another level, the level on which consumers are expecting to be honestly engaged. Ultimately,cause-related marketing can provide a visible,tangible positive impact on the business, the charity or good cause, and the consumer and our wider society. BY: Mr Shivam Shukla PGDM 2

MEMORIES Some people touch our lifeâ&#x20AC;&#x2122;s so deeply that every moment spent with them becomes a memory and we never wish to stop spending moments with them. But sometimes God has different plans. He gives them as a gift to us, like a light in darkness, a hope in distress just for some time and then takes them away from us. My friends Shivani and Matur were definitely Godâ&#x20AC;&#x2122;s gift to us. Such pure souls with such selfless attitude I still wonder why God took them away. On 20th February 2015, we lost both our gifts to a tragic accident. Sometimes I still feel they are with us because our conversations are incomplete without their mention. I feel like when they were here with us, they gave us so much that now their memory keeps them alive. Both Shivani and Matyur had a special bond with each one of us at KIAMS. But my bond with Shivani was different. She was the CR of B17, a perfect combination of sensibility and humour. She was my roommate, my best friend, my mother and all other possible relations. I still remember the night before the incident, we both were recalling our initial college days, thinking of our silly fights and the awesome outings. But as we have been told, God calls his favourites too soon to him. I have no doubt she was his favourite because she was every ones favourite, I wish this time God would have made an exception. Matyur Rahman Chaudhry was indeed the best fielder, the best batsman and the icon player of KIAMS B17. For me Matyur was like a mentor, he used to tell me to ease a little bit, to enjoy life more and to make more friends. He had his own charm and the best thing was that he was loved by one and all. always ready to help others, I guess God needed his help too.

By: Shruti Hariharan PGDM 2

SELECTION OF FUTURE CORPORATE EXECUTIVES By Air Cmde Krishna Shankar (Retd) Introduction The job market in the last five years has been calm and peaceful. It wasn‟t easily excitable especially for the new corporate executives to be. This year both the Monster.com and Naukari.com have reported 20% and above in respect of growth. 2015 and 2016 may become aggressive years, but the location of the jobs, the change in trends in employment and employability has drifted due to the requirement of new skills and knowledge. Of the millions who are post graduating or graduating every year from Engineering colleges and Management institutes, how many are employable? Are they job ready? Are the companies complaining about the costs incurred to bring them to an acceptable standard? Is the curriculum in B- schools and Engineering colleges relevant to the industries and what are the companies doing about it? Are the students aware the roles of the job and the required skills? Today and tomorrow there is “no womb to tomb concept” in the industries. The PM, Mr. Namenda Modi, on his inaugural Independence Day speech from the Ramparts of the Red Fort said “ The Indian youth should go for acquisition of new skills. Every sector needs to formulate new plans to develop our skills and face the stiff global competition”. Around 20% of the six hundred thousand Engineering graduates only 6% are employable by MNCs or around the globe. Their standards are lower in both technical and linguistic skills. The required skills for the future Due to the reduced availability on employable freshers, no industry or company would like to spend to make the fresh executives ready at such phenomenal cost, taking into consideration the reduced tenures of the executives. What we teach in in Engineering Colleges and Management Institutes may not be relevant to the needs of today‟s industries. Does the curriculum make the executives confident and competent for the initiation of the career? Do the industry executives actively interact with the future executives‟ training in the colleges and B-schools to lay down the awareness levels, guidelines and bench marks that are needed? As the economy gets better and the job opportunities increase, the search for talent would reach greater heights and the expectations of the companies would be more and more. They may have to create new jobs. Therefore, apart from core skills every role would require new capabilities for the hiring to materialise. Both the services and the manufacturing sectors are hiring people due to the job openings that need to be filled effectively. Is the supply of adequately trained executives suffice for the rapid growth? The skills in various sectors that are necessary are:(a) Technical Know-how for e-commerce and new product development. (b) Development of innovative products. (c) Customer relationship management skills. (d) The need to fine tune the changing programmes in B-Schools and Engineering Colleges to cater to the changing environment in service and manufacturing sectors. (e) Data analytics and business intelligence. (f) Relationship Managers in Banking and R & D. (g) Digital Marketing Technology. (h) Project Management.

(i)

Financials Skills and the Financial Talents that focus on optimising costs without impacting the business. (j) Hybrid and Electric vehicle technology in Automobiles. (k) Specialist in HR with Analytical Skills. (l) The ability to understand the evolving regulatory frame work in Heath Care in India and other countries. (m) New skills that deal with complexities of today. Cloud analytics, web and android. (n) The employers need unique skill sets apart from soft skills. The channels of hiring are changing. Cost effective hiring through innovative practices is continuously introduced. Employee referrals are second to job portals. Social hiring has overtaken placement consultancies. Some companies integrate the use of social media and networking sites such as Linked - In to engage prospective employees. Today nearly half the mid-level hirings are through referral programmes. The Industries are looking at fresh Talents as Future Leaders as well The future of hiring is given below. (a) In unpredictable environment the selection of leaders is a long drawn process and based on competence and future potential. Can he be developed and groomed to the required standards. (b) Apart from the fundamental traits of leaders the executives need to be motivated intrinsically. (c) Is the candidate hungry to learn more? Is he keeping abreast with the market? (d) Can he deal with the ups and downs of the volatile and turbulent world? (e) His personnel management and handling of teams need to be of a very high order. (f) The future leaders should be able to influence and inspire. (g) The future leaders need to lead with values and exceptional character. (h) Apart from high level of IQ, he should also exhibit emotional intelligence (EI). Conclusion Identifying individuals with the “Right Stuff” to be leaders is more art than science. Different situations call for different types of leaderships. Most of the leaders are alike in one crucial way. They all have a high degree of EI apart from IQ and Tech Skills. Without EI he may have the best training in the world, an incisive analytical mind with “Smart Ideas” but he won‟t make a great leader. EI is twice as important as IQ and Technical Skills at all levels. As you climb the rungs of the corporate ladder, technical skills are not as important as EI. It is imperative that a leader should lead his company to greater heights than what it was yesterday, in spite of the turbulent times. How does this world disorder take place? It is based on two assumptions, a healthy economy and a sound financial system which may cause political instability. Negotiating this new environment needs rigorous evaluation of political events and the link between political, economic and financial risk factors. BIBLIOGRAPHY: HBR - Leadership in a changed world HBR - What makes a leader Business World Sept 2014

B-16 Placement Details Sr. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44

Name Aaftab Khan Abdul Malik Abhijeet Kour Virdi Abhilasha Sinha Abhishek Kumar Srivastav Abhishek Satish Ghode Ajay Singh Mourya Amrendra Kumar Sharma Ananthashenam Sachin Animesh Kumar Anirudh Singh Bafila Anita Choudhry Ankit Garg Ankita Jindal Antony G K Anuja Mathur Apoorv Gupta Arpit Jain Asha Upadhya Ashish Sagar Jha B Narender Raju Barun Kumar Bheemarasetty Kesav Satish Bhumika Ganguly Chiranjeevi Choudhary Chitturi Radha Dishant Dange Durgesh Sadashiv Varde Walaulikar Garima Pandey Gayathry Suresh Kumar Geetesh Gupta Gulipalli Dinesh Kumar Gunjan Pandya Harshit Puranik Himanhsu Vishwakarma Himanshu Tyagi Hina Affifa Hitesh Kant Vats Ishani Das Ishani Ray Jitesh Kumawat Johnson Peter Jyoti Kumari K Sravya

Company ICICI Securities Ltd. Madura Fashion & Lifestyle Aasaanjobs Private Ltd. ICICI Securities Ltd. ICICI Securities Ltd. Coffee Day Beverages Kotak Securities Ltd. Madura Fashion & Lifestyle Kotak Securities Ltd. Axis Bank Yardstick Educational Initiatives Pvt Ltd WalkWater Talent Advisors Bridgestone India Ltd. Yardstick Educational Initiatives Pvt Ltd Citi Bank IKYA Human Capital Solutions Ltd. Markets&Markets IKYA Human Capital Solutions Ltd. IKYA Human Capital Solutions Ltd. Coffee Day Beverages Bridgestone India Ltd. MTS India S&P Capital IQ S&P Capital IQ SG Analytics Pvt. Ltd. ICICI Bank Ltd. HDFC Asset Management Company Ltd Vernalis Systems Pvt. Ltd. Markets&Markets AC Nielsen Kotak Securities Ltd. SG Analytics Pvt. Ltd. Vodafone India Ltd. Corporate Culture Janalakshmi Financial Bridgestone India Ltd. HDFC Asset Management Company Ltd ICICI Securities Ltd. Ladderup Wealth Management Private Limited WalkWater Talent Advisors Madura Fashion & Lifestyle Coffee Day Beverages Proptiger Realty Pvt. Ltd. IKYA Human Capital Solutions Ltd.

City Mumbai Bangalore Mumbai Mumbai Mumbai Bangalore Mumbai Bangalore Mumbai Mumbai Hyderabad Bangalore Pune Hyderabad Mumbai Bangalore Pune Bangalore Bangalore Bangalore Pune New Delhi Gurgaon Gurgaon Pune Bangalore Mumbai Chennai Pune Mumbai Mumbai Pune Mumbai Pune Bangalore Pune Mumbai Mumbai Mumbai Bangalore Bangalore Bangalore Pune Bangalore

45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82

Kaustubh Vijay Phating Khushboo Manka Kusheshaya Bali Malatesh Mailar Malkiya Milan Maganbhai Md. Shahnawaj Khan Merlin Honey Thomas Neha Sangtani Nikhita Gupta Nisha Srivastav Nivedita Snehi Piyush Tomar Pooja Tiwari Pradeep Kumar Pranasha Sahu Pravin Kumar Priyanka Goswami Priyansh Jain Priyesh Pandey Rahul Kumawat Rahul Raju Rajdipbhai J Sojitra Ramya Ravikumar Ranjan Kumar Gupta Ruchi Lakhote Saba Falak kazi Sachin Kumar Chauhan Sachin Patil Samarth L. Nadiger Sanjay Sarkar Sarprit Kaur Saurabh Soni Shahzeb Alam Mansoori Shajeer Shamsudeen Shashank Choudhary Shivam Nigam Shradha Priyadarshini Shubhasheesh Singh

Ommne Services SG Analytics Pvt. Ltd. Quikr India Pvt. Ltd. Enthusionz Services Pvt. Ltd. SG Analytics Pvt. Ltd. Markets&Markets Finitiatives Learning India Pvt. Ltd. SG Analytics Pvt. Ltd. HealthAsyst Pvt. Ltd. SG Analytics Pvt. Ltd. SG Analytics Pvt. Ltd. Madura Fashion & Lifestyle Markets&Markets Prop God Properties IKYA Human Capital Solutions Ltd. Berger Paints Ltd. Markets&Markets Times Business Solutions Kirloskar Brothers Ltd. Aasaanjobs Private Ltd. Deloitte Shared Services India Pvt. Ltd. Bridgestone India Ltd. Vernalis Systems Pvt. Ltd. Aasaanjobs Private Ltd. Airtel Management Trainee Jaro Education CarWale | Automotive Exchange Private Limited Times Business Solutions Times Business Solutions Finitiatives Learning India Pvt. Ltd. Capital First Madura Fashion & Lifestyle CRISIL Drshti Strategic Research Services Pvt. Ltd. HDFC Asset Management Company Ltd Beroe Consulting (I) Pvt. Ltd. Beroe Consulting (I) Pvt. Ltd.

Bangalore Pune

83 84 85 86 87 88 89 90 91 92 93 94

Shubhashree Mishra Sirish Sonane Som Prakash Das Stenin Joshi Sunay Vinayak Patil Sunny Khandelwal Sunny Soren Surabhi Nigam Swagata Saha Swati Kulshreshtha Swati Prabhakar Thadoda Dhruv Krishanakantbhai

SyberPlace E Solutions P Ltd. Markets&Markets Proptiger Realty Pvt. Ltd. State Street Syntel Services Ltd. Janalakshmi Financial Markets&Markets Verdantis Bridgestone India Ltd. Janalakshmi Financial Tata Capital Financial Services Ltd. Markets&Markets Tata AIG General Insurance Company Ltd.

Hyderabad Pune Pune Mumbai Bangalore Pune Mumbai Pune Bangalore Bhopal Pune Mumbai

Bangalore Pune Pune Mysore Pune Bangalore Pune Pune Bangalore Pune Belgaum Bangalore Kolkata Pune Gurgaon Pune Mumbai Hyderabad Pune Chennai Mumbai Mumbai Indore Mumbai Mumbai Bangalore Noida Mysore Pune Bangalore Mumbai Mumbai Mumbai Chennai Chennai

95 96 97 98 99 100

Tiwari Abhishek Harishchandra Udit Peshin Ujjawal Choudhary Vaanya Bhatia Vinay R Pillai Vivek Prakash Mishra

Madura Fashion & Lifestyle Times Business Solutions Faircent.com IKYA Human Capital Solutions Ltd. Madura Fashion & Lifestyle Times Business Solutions

Bangalore Mumbai Gurgaon Bangalore Bangalore Noida

B-17 SIP Details Sr. No.

Name

Company

City

Abhay Vishwakarma

PlaynLive

Bangalore

Abhijit Das

Tata Steel Ltd.

Jamshedpur

Ajinkya Chandorkar

Ashok Leyland Ltd.

Hyderabad

Amal Raj T A

AMUL

Ernakulam

Amita Kumari

Parksons Packaging Ltd.

Pune

Aniket Vijay Chalke

Mercedes-Benz India Private Limited.

Pune

Big Bazaar

New Delhi

Anil Kumar Sah Anjan K Iyer

Indelox Services Pvt. Ltd.

Bangalore

Ankita Diksha

Cera Sanitaryware Ltd.

Ranchi

Ansingkar Sudarshan Aniruddha

Total Logistics (India) Pvt. Ltd.

Pune

PlaynLive

Bangalore

Anto Thomas Arpit Sharma

PlaynLive

Jaipur

Arun Kumar Mandal

Big Bazaar

New Delhi

Ashish Kapoor

Volvo Auto India Private Ltd

New Delhi

Astha Chaubey

Myntra Designs Pvt Ltd

Bangalore

JM Financial Services Ltd.

Bangalore

Atul A Pillai Avisek Sarkar

Novotel Kolkata Hotel and Residences

Kolkata

Ayon Barua

Tata Steel Ltd.

Jamshedpur

Ayushi Agarwal

Birla Sun Life Insurance Company Ltd.

Bareilly

Birla Gold & Precious Metals Ltd.

Mumbai

Bhawna Widhani Bimal Raj

AMUL

Ernakulam

Darbhamulla Venkata Ramana Murty

Brandix

Visakhapatnam

Deepak Gupta

BHEL

Bhopal

Deepak Kumar Chaturvedi

TTK Prestige Ltd.

Ahmedabad

Deepak Madaan

PhillipCapital (India) Private Limited

Mumbai

Reliance Retail Ltd.

Chennai

Dhanlaxmi Varu Disha Shree

TTK Prestige Ltd.

Ahmedabad

Divya Maurya

NTPC

Vindhyachal

Gautam Kumar

Big Bazaar

New Delhi

Gayathry Sunil Kumar

AMUL

Ernakulam

Gupta Aditya Gyanprakash

TTK Prestige Ltd.

Ahmedabad

Hemlata Motiramani

New Home Products Industries (Nig.) Ltd.

Lagos

Birla Sun Life Insurance Company Ltd.

Bareilly

Himani Agarwal Hitesh Kumar Mehta

Hotel Anand

Bhadrak

Jaikishan M

JM Financial Services Ltd.

Bangalore

Karen Lourdes Saldanha

Reliance Retail Ltd.

Chennai

Khushboo Priyadarshini

Reliance Retail Ltd.

Chennai

Khushbu Trivedi

AMUL

Anand

Lavangale Ojas Chandrakant

Tata Motors Ltd.

Dharwad

Indelox Services Pvt. Ltd.

Bangalore

Manda Venkata Ramya Manu Pandey

Shri Bajrang Power & Ispat Ltd.

Raipur

Megha Dey

Bank of Baroda

Kolkata

Mitul Choubey

Hindustan Coca-Cola Beverages Pvt. Ltd.

Bhopal

Mohit Kumar Jain

PlaynLive

Ahmedabad

BHEL

Bhopal

Mohit Kumar Shrivastava Mohit Swarnakar

Indelox Services Pvt. Ltd.

Bangalore

Mudit Bimal Madnani

Reliance Retail Ltd.

Chennai

Forst & Sullivan

Mumbai

Nachiket Dhananjay Devasthaley Nair Krishnaprasad Aravind

Mahindra and Mahindra

Cochin

Naveenraj K K

AMUL

Bangalore

Nidhi Srivastava

Ashok Leyland Ltd.

Hosur

PhillipCapital (India) Private Limited

Mumbai

Nikhil Stephen Daniel Nitish K

AMUL

Mysore

Pai Siddhanth Ramnath

Siemens India

Goa

Parth Pradipkumar Dagli

Optimystix Entertainment India Pvt. Ltd.

Mumbai

Pawan Kumar Yadav

India Infoline Ltd.

Bangalore

Pooja Gangrade

Anand Rathi Securities

Mumbai

Pooja Sharma

Enthusionz Services Pvt. Ltd.

Bangalore

Prabhu Chodnekar Hemant Sanjay

PhillipCapital (India) Private Limited

Mumbai

Priyanka

Ashok Leyland Ltd.

Hosur

Priyanka Singh

Reliance Retail Ltd.

Chennai

Rahul Chakraborty

Ashok Leyland Ltd.

Bangalore

Rana Amar Singh Ranjeeta Suman

Little NAP Designs Pvt. Ltd.

New Delhi

Enthusionz Services Pvt. Ltd.

Bangalore

Reliance Industries Ltd.

Indore

Rhiju Jain Sagar K.V

AMUL

Bangalore

Saineker Durgaprasad Gajanan

Siemens Ltd.

Goa

Sakshi Gupta

Reliance Communications Ltd.

Chandigarh

Hindustan Coca-Cola Beverages Pvt. Ltd.

Bhopal

Sanchit Sawalkar Sattiraju Venkata Sri Ram

JM Financial Services Ltd.

Bangalore

Savyasachi Gupta

I Tips Advisory

Bangalore

Shaikh Jafar Lalmahmad

Manthan

Bangalore

Moneywise Financial Planner

Pune

Shameembegum K. Jalihal Shashank Yadavally

PhillipCapital (India) Private Limited

Mumbai

Shashwat Mishra

Perfetti Van Melle India Pvt. Ltd.

Gurgaon

Manthan

Bangalore

Sherin Antony Shivam Shukla

Moneywise Financial Planner

Pune

Shivangini

Bharat Coking Coal Ltd.

Dhanbad

64 65

Shruti Hariharan

JM Financial Services Ltd.

Bangalore

Shweta Shivhare

Kirloskar Pneumatic Co. Ltd.

Pune

Odigma Consultancy Solutions Pvt. Ltd.

Bangalore

Siddhi Purandare Solaman Sunny

Hedge Equities

Cochin

Surabhi Rathore

TTK Prestige Ltd.

Ahmedabad

Sushil Kumar Majhi Swarup Kumar Singh

NK Capital Inc

Bangalore

Big Bazaar

New Delhi

Total Logistics (India) Pvt. Ltd.

Pune

Sweta Bardhan Tushar Yemdey

Essar Services India Limited

Surat

Ujwala C. Mundwad

NK Capital Inc

Bangalore

Umapathi Hiremath

I Tips Advisory

Bangalore

Cipla Ltd.

Goa

Urvashi Vishwanath Raikar Utkarsh Pachuri

Hindustan Coca-Cola Beverages Pvt. Ltd.

Bhopal

Vasundhara Banagar

Axis Bank

Haveri

Vichare Gaurang Ramesh

Anand Rathi Securities

Mumbai

Vijay S Badiger

India Infoline Ltd.

Bangalore

Vinay Kant Maurya

PlaynLive

New Delhi

85 86

Operacy- An event, an experience “Operacy” the flagship event of kirloskar institute of advanced management studies. It is an annual management fest which has evolved from a paper reading competition to a business plan presentation competition. This year kiams had made a unique attempt by hosting a b-plan competition based on the theme solar structured on real life situations, as we at kirloskar believe that knowledge from experience is of more value. It was thus up to us to design an event by encompassing all this and even coming up with a novel idea to satisfy this year‟s Operacy. This Operacy was also unique as it was being attempted in a bilingual mode for the first time. It was conducted both in English and Kanada, as the Bschools assembled had English as their medium of communication and for the convenience of the local village heads it was translated into Kanada. We did not wantour event to be limited to our college we wanted to make it worth much more than that. We envisioned reaching out to the public and showing them an alternate way to improve their lifestyle. One night before the event the participant‟s started pouring in. the logistics team and the Hospitality team proved to be extremely efficient. Their hard work paid off when we were able to have the participants ready for the event even after reaching the campus at 4:00 A.M. That was just the beginning, logistics and accommodation were just the first part it all started with the breakfast the next day. Our campus was beautifully decorated by our Gulmohar team and with the entire batch support we were able to make our college look like an Indian Bride. It looked beautiful and on breakfast the next day when our participants got the first look of the campus, the shear joy in their faces along with their appreciation told us that we had done it. Coming back to the technical part,this year Operacy had 2 events, Helios seminar and recharging rural, a B plan competition. The topics covered during the seminar were challenges involved in solar energy, myths about solar energy and realised projects and implementation experiences of various entrepreneurs. The seminar was held with the very purpose of enlightening the village heads about the effective uses of solar energy for the development of rural economy. Our purpose was clear but it was necessary that we made our guests feel comfortable too. It was for this very reason that we decided to conduct the seminar in Kanada as well. It worked at the end of our seminar we were invited by many of these village heads to come to their villages and speak more about the same. The seminar also proved to be very useful for the B school participants as the various inputs given by leading entrepreneurs and industrialist helped the participants in making excellent business plans for the business plan competition. The B school participants were taken to the villages where they had to identify the problems faced by the villagers by conducting a sample survey in the village and had to come up with a solar business plan which will help in the economic development of the villages. This being a novel concept was welcomed by all B-schools. The seminar started and the speakers were able to immediately grab the attention of all. They tickled the students interest and at the same time were able to provide information about solar energy implementation. The village heads were extremely happy as they felt that they were being honoured by being spoken to in Kanada. With everyone satisfied and brimming with energy we went into the next leg of Operacy, the BPlan. This one of a kind event was organised by the first year students of Kiams and right from its inception it was focused with providing a real-time, practical approach to all the concepts that are taught to us. The event took up most of the day, with our volunteers‟ right next to them the teams got to work. They had no difficulty in mingling with the villagers and people were more than happy to cooperate. In the mean while our Cultural team was busy preparing for the cultural

night. Frankly, we were a bit speculative whether the teams would turn up for the night because we knew that the task given to them was not at all an easy one. It was extremely exhausting and the entire days schedule was bound to take its toll on them but they came. Our cultural team had an exhausted audience and it was up to them to reenergize these people for the next day. They were able to pull it through. The performances were energetic the programmes was well timed and overall the event was highly appreciated. The next day we had our participants back at work. After the fun it was time to do what they had come here to do, the competitive spirit kicked in and we witnessed presentations from different B-Schools. A neck to neck competition took place with all the participants trying to grab the attractive cash prize, a competition that XIME Bangalore won. The prize distribution soon followed marking the end of our 2 day fest and we bade goodbye to all the participants with happiness in all our hearts. Operacy was a win/win for all as the participants got a chance to compete and attend a brilliant seminar we on the other hand were able to win their friendship. When the participants were leaving we somehow knew that this was not the end of an event but just the beginning of a friendship something that would be cherished by this college for a long time in the future. Hemalata Motiramani, Naveen Raj K.K and Shruti Hariharan

Cultural Events For Operacy As operacy is one of the most important management events of KIAMS the fun and frolic involved was more than usual and this was supposed to be in perfect sync with the novel idea of B-plan that the Operacy team had decided. Our department was responsible with bringing in this fun and frolic and entertaining our participants, and that was the hard part. It made us experience a lot of important objectives of management. We started off with the practice 15 days before the night, at first we had a little problem with the presentation but with a little push from our side we were able to gather the support of the entire batch. Performances were decided and practice began. We were confident that we would be able to pull it through and after the initial few days the contagious euphoria started affecting my batch mates. Everything was falling into place and we were working as hard as possible to come up with a show that was worth the event. We encouraged others to participate and come up with different performances. We had our batch support. Many of them came with new idea, one of which was mime. It was a totally new concept here and the theme was also very genuine and real. We were able to line up 12 events all timed perfectly and with Ayon, Nidhi, Hemant, PoojaTiwari and ShreyaSinha anchoring we were confident that everything would be superb. At last the Day came when we were supposed to put up the show. Excitement was thick in the air and so was nervousness. We had a lot of expectations on us and that just increased our nervousness. After so much of b-plans and a day filled with hectic work mingled with a lot of travelling and applying all the concepts that we study in our classroom we had a one hour cultural night to unwind ourselves. At last it was our time. The participants were tired and were running on a tight schedule but it was our responsibility to make them unwind and feel relaxed. As our Operacy theme was unleashing Apollo, we came up with the cultural night theme to be â&#x20AC;&#x153;Combiado- changes in lifeâ&#x20AC;?. There is the relation between

them, just like the sun changes the environment from dawn to dusk even our life changes from darkness to brightness. The night started with a splendid performance from Utkarsh and Asha. The kick off was brilliant and the reception overwhelming, it was at this point of time that we knew we had pulled through. We had done it, held up the legacy of Operacy but this was just the starting. What followed was even better with the mime group winning all hearts and Bimal‟s beautiful voice mesmarising everyone.We had one hour performance but we still needed was an explosive end to make it all worth it. The trio of Utkarsh, Shashwat and Shashank took the stage last. We held our breath for what was about to happened and then as soon as the music started there was an explosion of energy, and that was it, we had done it, the batch of B-17 had done it. Our program was a success. We had a very new experience. We worked day and night. We had to deal with so much stress, how to manage time, how to bring performances, practice. On the cultural night, all three of us were so nervous but at last “all is well that ends well”. We all enjoyed and experienced a lot more new things. But our job was not over yet we still hada DJ night to plan and execute, as soon as we were done with the cultural night we started working for the DJ night. Firstly we had to find ourselves the DJ‟s and then it struck us, we called upon our in house DJ and our techno whiz kid, Shashwat and Murty. The night began and what a night it was, all of us had great fun. The celebrations were magnificent as everyone in our batch had got together and pulled it through. It was at this point of time that we realized, our real achievement was to give our batch this wonderful experience, in their happiness lay our success. Regards, Team kalasanchay Ankita Diksha Disha Shree Jai Kishan

JSW: EMPLOYEE SATISFACTION SURVEY (An experience to reality) It is very well said that “Truth is stranger than Fiction” and so is the reality to the outside world. The survey was one of the real life experience that I have come across so far in my career life which not only gave me an opportunity to know the practical world but it also taught me a great learning that things are quite different from our perception when it comes to reality and implementation. To conduct the survey we prepared a 360 degree questionnaire which covered all the aspects and parameters on which an employee can have a perception of being judged or what they want from the organisation. Keeping all these parameters the questionnaire was designed with 3 sections. Section1 had the basic information with questions in which an employee was asked to circle the option which he agrees to, like for example: Are you happy with the organisation? a. Strongly agree, b. agree, c. neutral, d. disagree, e. strongly disagree. Section 2 was a YES or NO type in which an employee was asked to tick YES if they agree and to tick NO if they do not agree to it. And section 3 was a feedback section where the employees could give their value added suggestions for change or any kind of difficulty if they were facing. As we headed forward to conduct the survey at JSW cement plant in Toranagallu (vijaynagar) we had an agenda to conduct the survey with personal interaction with each employee of the plant to exactly know what an employee feels about the organisation and what kind of attitude and perception do they carry for their work place. Initially we started with a small introduction about the survey, for what it is and how will it be conducted by briefing all the employees. The survey forms were distributed to all one by one and in meanwhile the interaction session with the employee also commenced. As the interactive session proceeded and it was at its peak, it was really surprising to see that employees of the organisation were afraid to reveal their true identity on the survey sheet with a fear that if there supervisors or top level management will make out who they are they will be in trouble because it may affect their promotions or further will create problem in their career at the organisation. To make them relaxed and calm down we followed a strategy of not revelling anybody‟s identity in the organisation, as we convinced them that we are third party and it is a survey to test employee satisfaction as we are doing a study on it and it is for our reference. Then slowly all the employees gained a comfort level and gradually things came to a smooth platform. Last but not the least the survey gave a good learning with a practical exposure.

BY: PARTH DAGLI PGDM 2

One day before we celebrated our foundation day, on 24th of November the college decorated itself for the purpose of hosting an event that would be the first of its kind. We wanted to invite the principles and directors of all the nearby colleges to discuss about MBA and what the students want and what they need to become successful in their careers and life. Being a part of the Indian education system, we planned to contribute to bring about a â&#x20AC;&#x153;Shrestha Bharatâ&#x20AC;?, or atleast try and make our contributions to achieve it. There were a lot of things that we had planned on discussing on that particular day, about the policy chum, the regulating and accrediting bodies, Management and graduate institutes, but above all we intended to discuss how all these could affect GEN-Y and vice versa (of course). On the eve of the conclave we saw many new faces appearing on campus. We were egar to show our guests around campus and a few of us got that opportunity too. The next morning with all of us assembled on the venue the conclave started. An introduction was given by Gita Madhuri madam who stated that culture defines education and also told us a snippet from Ramanujanâ&#x20AC;&#x;s life. All in all a wonderful start. After Gita madam Professor Gopal took the dais, GI (as we call him) welcomed the dignitaries present and introduced our college to them, our vision and our values. Once that was done he came to the main point of the conclave. He stated that fewer people were getting into MBA, it had lost its charm. He also spoke about the tussle with AICTE, since 2010. He spoke at length about the National skill qualification framework (NSQF), where we stand on it and the challenges faced by us. He also laid an outline about how we were to continue our meeting. After him our resource person Dr.Jugandhi from Chetana College Bijapur, took the dais. He spoke about the challenges faced by the education system and how it was outdated. He stated that we constantly needed to revise this system or like any system it would settle in and rot. He tried to motivate the students by telling us to find out point of difference he asked us to find out how we were different from the others. He narrated many success stories and stated that in a college it was extremely important to have a self-motivated staff to motivate the students. He then turned his attention to the staff and told them to build up an industry-Institute interface. One that would let the college know what the company/industry is looking for and let the industry know what the college has to offer. Then came Mr. Sunil Kumar, Principle Nutana Institute of Management. Mr.sunil proved to be an excellent speaker, one who gave an light hearted and jovial speech. He explained in detail about the education system in Finland, the status of a teacher there and the level of prosperity in their education system. He spoke about the need to develop our employability skills and how entrepreneurship is a booming career opportunity for our generation. He then spoke about a decentralized education system and the importance to centralize it. He then concluded his speech by telling us the Skills required to enter the top 5 MBA colleges. Our last speaker for the day was Dr. Shiv Prakash Hiramauth. He spoke about a variety of things in his 45 minutes speech one that covered almost all aspects of conclave schedule. He told us in detail about the regulatory bodies of higher education and explained to us what they are all about and how do they function. He then spoke about the most important factor of the education industry, its stake holders us. He told us that these stake holders, students needed to show real passion. He advised to advocate a faculty exchange programme like we would go about in a student exchange programme. He advocated a change in the way and method of teaching.

The end of his speech marked the end of the Conclave, Dr Pai then took the dais and conducted a very interesting Q&A session. Dr. Pai was not only able to give a good ending to the conclave but he was also able to neatly tie a knot around it. With Prof. Chetan G.K expressing our gratitude to the dignitaries, said our vote of thanks we wrapped up the entire conclave, proud that it was a success. Everyone had learned something that day and we all took home with us the experience of talking with the gaints.

Foundation Day 25th Nov 2013 saw the dawn of a new day filled with the reminiscence of old and expectations for the days to come. For it was on this day 24 years back our college â&#x20AC;&#x153;KIAMSâ&#x20AC;? came into existence. That morning, as we woke up and crawled out of our beds to get ready for the foundation day celebrations, we remembered all our previous batches and the high standards that they had set for us. We were tensed and at the same time excited because for the first time since coming to the college we felt that the college itself is there for us and that no matter what the future holds we have 16 batches of our seniors looking out for us. After having tea and breakfast, we were asked to assemble in our auditorium. We knew that the college management had planned something good for us but our expectations took the best of us. As we waited slowly the long procession of guests and our faculty started walking in. Our former Deputy Director Air commander Krishna Shankar walked in first. This majestic old officer had been an integral part of KIAMS and worked very hard to build up this college and make it into this well-oiled machine that it is today. This institute owes a lot to Mr. Krishna Shankar, for his services to the institute. Following him was our Chief guest Dr. BB Kaliwal, Vice Chancellor Dhavangere University. Dr. Kaliwal is reputed for bringing huge changes in the field of education and empowering the youth of Dhavangere. With him was our guest of honour and chief speaker for the day, Shri D.P.Das (DGM.HR L&T). Now that everyone was in the house it was time to buckle up and wait for the joy ride to start. The Function started dot on time with Gita Madhuri Madam introducing the chief guest and the guest of honour to us. Her amazing introduction was as enthralling as usual. After Gita madam two first year students Priyanka and Ankita sang the welcome song followed by the ceremony of lighting the lamp. All this went smoothly and we were starting to drift off into our own thoughts when our director Dr.Gopal (G.I) took the stage. Right from the first time that we had seen GI take the stage he always started the speech with introducing the founders and the story of how KIAMS and Kirloskars came into being but this time Director sir took it up a notch when he told all versions of the story. There is the contemporary one and then there is this popular one that involves a King and a huge kingdom. This surely did grab our attention and the roller coaster of information began. GI went on to the serious part of his speech now in which he told us about how the college was successful in having an impact on the industry. He stated that we recognized new age compromises and that we provided custom insighting through Analytics. With this he traced the long run that the college has had. He described exactly where we are now and where we want to be. Soon after his speech he requested the Chief Guest and the Guest of honour to share the

dais with him. He welcomed them with a token of gratitude which he himself presented to Dr.Kaliwal and Dr.Pai presented it to Mr.Das. Dr Kaliwal now took the stage and started sharing his concerns and hopes for the future generations. He started off by congratulation us on completing our 24 year old journey and then went on to speak at length about his Dhavangere University. During his 45mins speech he covered a vast area of problems which he discussed with us. The main concerns were the everlasting gap between academics and industries. He suggested that the BOS should have industrial officials. He also stated that waste management was soon going to be a booming area in the corporates since the Modi government is obsessed with cleaning the Ganga and there are about 1500 industries in Ganga that release their waste into the river. This being said he told us how ironic it is that we first pollute and then try to fix the same thing, why canâ&#x20AC;&#x;t we just use it more carefully. â&#x20AC;&#x153;It is here that a manager comes into play and we understand how important a manager isâ&#x20AC;? is what he said, while emphasizing that what we produce should be important and useful to the society. Dr. Kaliwal then told us about bio-fuels and the conversion of bio fuels. He spoke about bio-diesel and along with upstream and downstream production. He emphasized on the importance and scope of energy and fuel management. He also emphasized on how the foreign/international universities were disrupting the education system. He concluded by telling us about the importance of time management. After which Gita madam thanked him and told about the managers of kirloskars and the fact that GI taught time management as course subject. After the cheif guest came the guest of honour, Dr. D.P.Das, introduced by Chetan Hiramaut sir. An alumini of XLRI Jamshedpur and the DGM HR of L&T constructions, Mr.Das turned out to be one of the most spectacular speakers we had ever had. The first thing that was told to us was to be interactive in the entire session. He told us how important communication was for learning and that learning was always a 2 way process. After that he thanked the speaker before him and put up the point that industry was a totally different ball game. This being said he went on to show the introductory video of L&T. 8 minutes encapsulated transformation. Witnessing the 8 minute presentation left us wanting to be a part of this gigantic company. We wanted to be a part of Imagineering. He then told us the difference between campus and corporate. He explained the transformation process and since most of us were freshers it was natural for us to be more intrigued and interested in the topic. Mr.Das was able to explain this transformation brilliantly and satisfy our curious minds but this was not all. He went on to explain the resent news about his companies latest decisions and why they were taken. He further explained about how to make or carve out our own place in the corporate. He explained that the fundamentals needed to be strong, there was a need for transformation that only we as future managers could satisfy. We need to have fixed and clear goals but more importantly we need to know why we need to achive our goals because this in turn becomes the driving force that helps us to achive them. He asked us to think out of the box and try to expand our comfort zones. He briefed us about the industrial competition and the war on attrition. He asked us a simple question then. One that turned out to be extremely difficult to answer, he asked us what was happiness. Lot of people tried and only Shivam Shukla was able to answer his question stating that happiness was inbuilt. It was nothing but a state of mind. Mr.Das explained about life, about Competency mapping and about change management but most importantly he thought us about learning. This session was not a one way monologue it was a process of sharing information. Something from which all of

us had benefitted. Everyone took back something important form the session. This was followed by a short question answer round followed by our director sir presenting a memento to Mr.Das. Mahesh sir concluded the session by saying a vote of thanks and inviting us to enjoy lunch. We left the auditorium a bit different that day. Somehow more matured, our heads filled with thoughts and bodies filled with energy.

BY: Shashank Yadavally PGDM 2

LIFE OF WOMEN IS IT REALY EMPOWERED! With the slogan of women empowerment the question arise that “are women become really strong” and “is long term struggle has ended”. Since the time of birth in the worm of a mother, she struggles to come out in this world; she struggles to open her eyes in this world. After the birth she keeps on struggling. First in her house she has to compete with her brother for every point of time, she has to face a sentence “behave like a girl”. They make her identity as a different caste “a female caste”. From starting time of her childhood when is the time to be joyful, happy and childish she get the loads of compromise and responsibility. Now everyone says these were the old orthodox philosophy now everything is changing. I ask a question is it like that! If yes, why still now a couple wanted to have at least a male child? Why still the in-laws taunt the girl if she does not give birth to a male child? Why still a girl is enforced for dowry. Why still she had to showcase her in front of the boy family at the time of marriage. Why still a girl is judge according to the gifts, jewels and cash she bought from her parent house? People says the laws are made for equality and gender tests but still why in parts of India still women are facing these hurdles and pain. A girl struggles to raise her voice for her small needs, for her dreams. A woman plays a different role in her life a mother a daughter a sister a wife a daughter in law. For becoming a good daughter she always have to compromise with her dreams and desires, for becoming a caring sister she always have to put the mistakes of her brother on her head, to become a nice loving and caring wife she leaves her parents house and shift to her husband house just in the believe that he is there for her, to become a nice caring typical daughter in law she leaves her parents and treat them as her parents. Besides playing these entire important roles she never gets the important place in anyone life. She always compromise and gets unbearable pain but still after she engineer this world. Yes it is true, things have change as earlier women were restricted a lot but now they got the freedom to study, to live to choose but now new demons are ready to smash and make her life more painful. She is educated so now the in-laws wanted her to earn and feed the family. Still she faces a big mouth that just opens to get more dowries. She is becoming independent so now for chaining her many demons torture her. We all are aware of rape cases that are so violently happening in India. Still a girl is just a puppet for most of the men, who miserably attacks her just for the sake of fulfillment of their egos, lust and name it “true love”. A girl is facing numerous problems to her day to day life. If she get options to choose her life partner which a typical Indian mentality call “love marriage” she have to stand against the family and if the family is ready they does not guarantee her support if the marriage doesn‟t worked. Still we say things are changing! She doesn‟t have hope from her family but she really gets broken when she even don‟t find her god with her. From ancient times we listen that a women is a part of “goddess of power” but still a women shows her affection and love for others. But be aware a women had a gigantic power to either settle someone life or ruin someone life. She can make the world and life either heaven or hell. A woman chooses to lead her life like this because neither a man nor a god can understand her, or might be like this because a woman is not in favor to understand the other women. By: Ankita Diksha PGDM 2

“I have got a question” It was all dark. I don‟t know where I am from? I don‟t know who I am? I don‟t even know where I am now? Then that sub fuscous atmosphere give way to my eyesight to see something for first time, which even I didn‟t realized. I don‟t know the meaning of anything. Yes, it‟s all about the same path which every life in earth comes through. The point of time when we start acquiring knowledge. The real Guru is our life itself, it comes along with us every moment, hover around and make us savvy. I was like a blank paper. I was not afraid of anything, I was not having any need, I was not having any enemies, nor any friends, and I was not bothered of anyone. Somebody gives me an identity, a name, which came from their interests. I was not even aware, that it was me, whom they were calling. Nothing made me happy, nor unhappy. One thing I understood was all of them were looking at me. It took a long time to make me respond to their actions & sounds. They always try to catapult many things at a time. I started learning from my surroundings, the people whom I saw around me every time. But what I felt, what I understood was really true? I wonder when did I learned to be afraid of things. When did I started being happy or going to melancholy in some situations? Everybody has different meanings to define same thing. Then which is actual truth? If it is like everybody argue they are true, then are they all lying to themselves? Then what is the thing that life want to tell to us? For all this questions, I think the answer lies in the midst of teaching and learning process between life and death. I accept my life as my prime guru. But in a way I am always afraid of the way life teach things, we feel it behaves rude, because it teaches everything from experience, & experiences need not be sweet always. The first lessons were of love & mother‟s care, behavior & social status, Communication & interactions. But I thought why am doing all this? Is it for me? Well how is it possible, all this stages I was acting as an obedient of everyone. Then how all this become part of my life? I was adapting myself to the stages what I come from. But was it really me? If it is so, then why people from different situations act different? So one thing is clear that who we think we are, depends on where we come from & how we come. But what had happened to me after all? This was not me when I started my journey by holding the hands of life. I was not knowing to differentiate anyone like this, everyone was the same for me. Then if all this is wrong, then why did you teach me a wrong thing? Are you really cruel as everybody here blames you? Why can‟t you change people‟s way of perception? Why you teach things to your pupils, which is not right? If all this are myth, then why are you leading us all to this myth? I have seen people exaggerated and showing Bovarism when they achieve something, and you take it from them after sometime, and I have seen the same people imperil themselves and put all blames on you. If you want to take it back, then why you give it to us? What is the thing that you want to tell to us? You never answered any of my questions, and you are the greatest Guru, how strange it is. Yes, you gave me the life which I never asked you, and once I liked that life you didn‟t allow me to live it again. It seems like you always want to etch some memories in minds, and that‟s your goal. I felt that you were teaching me something from love & mother‟s care at those first stages, but before enjoying it completely you grab her away from my life. Why you always want to create pain in minds? Then you gave the life of friends and caring, but you grabbed that life also when you felt again to play with me. I was always listening to somebody. Somebody who I believe. Many personalities played great roles in my life. But they all helped me at their possibilities, and you, who were with me every time, didn‟t even offered a hand to me. You were always into your

goals. Yes, now I believe you are rude and selfish as everyone here blames. But why only that man who I met yesterday said you are the real guru. Yes, how did I lost my track? What was the things he said? He said that, the solution for all my problems lies inside me. I asked him how to know that? He replied, “The life has left traces for solving every problems in our past life only.” Yes, that‟s how I get into this. You gave me many experiences. The experience of love was also not bad. But you always repeat your way of teaching. You gave me many days of love and care. You gave me a woman who loves me after my mother. I felt that I got my mother back. I saw all qualities of my mother in her. She gifted me a lot of loving and caring days. She lived for me, and I lived for her. Her parents never want her to be in relation with me. They always try to impose their selfish wants on her, as usual parents. But what made them think that they have the right to decide others life. Who gave the right for that to anybody? Does this assumptions came as a part of the life we came through this years. Yes, it‟s you, who teaches this to us. Then you are the one who is responsible for this. Why didn‟t you mend the mistakes which you taught? But she was not like usual people. She knows her responsibilities and her rights well. She was not the one who ran away from problems. She show the courage to question her parents, but she never failed to take care her parents not getting hurt. That was the first time I saw how courage and self - confidence make magic. I never expected her parents agreeing for that. We were sure that we are going to live a life of happiness and respect. Yes, and with her there is no question for that. She is the woman who I felt respect, who were Savvy enough, not to fall in your tricks and do a mistake. She treats everyone with respect, and she was the person who deserves that respect from everyone. She was more than a wife, more than a love, more than anything to me, and that was the days I felt I restart my journey with you again. But then, why did you present that day to me? She left saying good bye to me with our 3 months baby, but I was not knowing that she was telling bye to me forever. Why that riot happened in the city, when she went there to see her parents? You again showed your cruel face to me. You were responsible for that. Why you jeopardize people‟s life? Is it just a play for you? What is your reply for all these sins which is on your head now? You always give something with your interest, and you take without even asking permission. Yes, I am talking to you, the great guru who teach everything with experiences. This time you have to answer my questions. What is your secret? Why are you pretending that you are the actual guru of everyone? That man, who was he? I don‟t even know him, I met him yesterday, and I said everything to him, why he suggested me to go back to my life, is it to remind me all these things again? No, he said many things to me and then he said the meaning of those is my life itself. What was his intention? What does he want to tell? I am still in the midst of many questions? There are only questions with me, not any answers. Many times I felt to go in search of my love, I felt to stop this journey in the world where nobody is left for me. But an urge of search remains with me, I was not able to believe all these things, simply I felt to go and search for her lifelong. Why you are able to play with everyone like this? I want to know your secret, I want to unroll your meaning. What is the real truth? That man said, the secret of life is depended on only one truth; “If something take birth, then count down the time for death.” That means mortality is the secret of life, the only thing that plays between this two truths is Time. Why does that riot happened at that point of time? Yes, that man was right I was not the only one who has got affected by that. What about all those people who were suffering like me? If with one single accident this much people affected, then how much of them will be suffering all over world. What about them? I remember that man asking me to ask questions to myself. Did I actually ask those questions to myself only now? No, I was asking all those questions to my life, who never

replied anything, but then is there any difference between asking myself & to my life. Everybody said he is the Guru. Yes, that means I always tried to ask questions instead of searching it in me. Yes, I blamed him as everyone, for being such rude and cruel. But I forgot to think about my friends, my brothers, & the people around me. Was that all, my mistake then? Yes, I think I got the answer for my questions. I think I found the truth. I think I unrevealed your mystery. The truth that everyone is mortal, and no one can escape from that. The truth that the identity which I got made me feel that, only my people and family is mine, instead, if I realized that this was just an identity given to me by some people‟s Self-interests, I would not have come with all this questions. I forgot that who actually am I? How did I forgot to think about all their problems? Yes, there is answer for all questions. I always try to question him, when I was provided with all necessary answers already. That man was right, Life is the real guru. Each and every moment you were trying to tell me this truths. It was my fault for not identifying it. Yes, the real truth is death, which nobody can neglect. Why I forget that each moment I am moving towards that truth? Why did I thought that you are cruel, when I was not doing anything even when there were things for me to do? Yes, now I understood what my love, my girl wants to tell me through her death. Yes, I respect you all who leave traces in the path always to find out ourselves. Now I find out who I am? I have many things to do. But I can‟t remember that man‟s face. Who was he? Where did I met him? He was the one who made me go back to my life and find out those traces. But I can‟t remember where I met him? He make me close my eyes and go back, I went back to my life with many questions, and came back with all answers, but one question remains with me now. Who was that person? Did I know him before? Was that my life? Who was he? I am not able to trace him back. But I am happy to leave that question like that? Let me have a question inside me to search till my Journey ends… By: KrishnaPrasad PGDM 2

MY TREKKING EXPERIENCE- CHEMBRA PEAK WYNAD A tropical trek in the monsoons is just what the doctor ordered. And it gets even better if the trek is in the Western Ghats, which is one of the hottest bio-diversity hotspots in the world.

Such a tropical trek in the monsoons is the best way to relax one‟s soul amidst a world that is dressed in fresh green. This time the destination was Chembra Peak, the highest peak in the district of Wayanad (Wynad) in Kerala,which is also my hometown. Date: May 1st Venue: Mysore (home) Time : 5am My cousins and I left Mysore at 5 am on a Saturday morning to reach Meppady(kerala) three hours later. The route we took was Mysore –> Gundlupet –> Kalpetta –> Meppady. The total distance to Meppady from Mysore is about 150 kms.

From Meppady, we drove through tea estates to reach Chembra estate where the forest office is located. It was here at the forest office that we bought trekking permits, camera permits and hired the services of a forest trekking guide. The trekking permit for a group of 10 people costs 500 rupees. This includes the services of a forest trekking guide. Still cameras are charged at 25 rupees. Video cameras are not allowed on the trek.

After getting the necessary permits, we drove to the point, which was the start of the trek. We parked our car, got introduced to our trekking guide, Mohan, wore our trekking shoes and began the trek. The first 350 metres of the trek was a pretty straight forward walk that passes through tea estates on both sides. After these 300 metres, we had to take a left turn that climbs steeply through lush green grasslands. The first thirty minutes of the trail passes through evergreen forests, but the vegetation changes to grasslands with increasing altitude. After an hour of climbing, we came across a water body, which is called the first lake. From here, we ascended further for another 30 minutes before we reached a heart shaped lake, which is a scenic spot and a tourist attraction on this trek.

While climbing, we were cursing the steep path, but only when did we descend, did we realize that the descent is tougher than the ascent. The descent was extremely hurried as we were worried about more rain and thus losing visibility. And thus we descended back to the tea estate trail in about 2 hours. The ascent had taken us three and a half hours, including our small stops and long breaks. So, finally after three and a half hours, we had finished our monsoon trek to Chembra Peak. In spite of this being leech country and the monsoons, most of us surprising had only one or two leech bites. It was a heady feeling at the end of the trek. I guess all of us were intoxicated by the pure air and the lovely green surroundings. After the trek, we drove back to Meppady and from there back to home.

By: Nitisk K PGDM 2

I hear people calling themselves lonely.. wishing to be isolated , speaking barely.. Waiting their feelings to be understood through silence , masking to be strong , despite losing confidence... Hiding their tears through a veil of smile , and keep their emotions piled ... To pour out when they meet the special ones to have a good time and experience real fun... But it looks as if nothing will happen their destiny never seem to brighten . So they start searching ways to pour out wanting to get lost in the growing crowd ... Not willing to show their despair , as they failed to get hands to care .. But eager to share their views and opinions unraveling their thoughts and open the drawn curtains.. All the hidden feelings start pouring a new network starts building , loners find it quite amusing , so they just keep writing... Jaya Alumna

BIZ QUEST

Q1. What publication started in 1900 by two tire manufacturers evolved into its current-day version after its originators realized the popularity of a section not related to tires/autos and whose integrity is preserved to this day by anonymous inspectors/reviewers? Q2. The fountain ink pen introduced by Parker in 1941 that achieved legendary status has what number in its name? Q3. The three stripes in the logo of what sportswear manufacturer represent mountains, as a metaphor for challenges? Q4. What famous 3-word ad line of an apparel company was coined by Dan Wieden who got it from the final words of executed murderer Gary Gilmore? Q5. An unidentified Satoshi Nakamoto is credited with what concept that has taken the financial world by storm? Q6. Because Ivory soap is one of its oldest and most famous products, the factory of which company located in St. Bernard, Ohio is called 'Ivorydale'? Q7. Among the app developers this product is creating a lot of buzz. Identify this logo. Q8. Vistara Airlines is going to be flying in the Indian skies soon. Who are the people

behind it? Q9. Which group now owns the Barista coffee chain? Q10. Which family owns the Pune based vaccine maker Serum Institute of India? Q11. This is a Bluetooth enabled smart shoe from a Hyderabad coDucere. Name the brand. Q12. Name this oldest paint company in South East Asia which supplied paints for Rashtrapathi Bhavan and Howrah Bridge. Its Howrah plant is closing. Q13. Which two companies in the tourism and hospitality space have announced a merger in India? Q14. Apple brings out iPad. Which co will soon bring out a gaming console Eyepad? Q15. Who is the largest shareholder in the newly launched Infrastructure NBFC Infradebt? Q16. Which accounting firm publishes the European football money league every year? Q17. Which company has been rated as Indiaâ&#x20AC;&#x;s most admired company in a Hay Group survey for Fortune India? Q18. Which is the all time bestselling car in the world? Q19. Which online business was named for a word from Gulliver's

Travels that meant 'rude, unsophisticated, uncouth'? Q20. Which country‟s Prime Minister has blamed Apple for killing its entire economy? Q21. What is the name of the white label ATM network launched by Tatas? Q22. What is the stock symbol of Alibaba in NYSE after its recent blockbuster IPO and listing? Q23. Yahoo has acquired a Bangalore startup BookPad founded by

3 IIT Guwahati alumni. What is their key product and what it can do? Q24. Which iconic Indian brand used to have the tagline” If you have the inclination, we have the time”? This company will be shut down soon. Q25. Which IT services company is acquiring Trizetto for $2.7 billion?

NOTE: Whosoever completes this quiz first and sends the answers to Shashank.sharma90@gmail.com will be awarded with a surprise gift The next issue of Chanakya will be on “Creativity” So people put on your creative hats and start writing