Tibby Baby Blends by Kiara Young

baby b l e n d s

baby blends

baby blend

baby blends

baby blend

baby blends

baby blend

baby blends

baby blend

baby blends

baby blend

baby b l e n d s

ART DIRECTORS Nicole Karrick | Kiki Young | Shianne Zimmerman nkarrick@unomaha.edu | kbyoung@unomaha.edu | szimmerman@unomaha.edu

Contents 1 Mood Board 3 Brand Identity 5 Mark 7 Logotype 9 Mark & Logotype 1 1 Type & Grid System 13 Color Palette 15 Photo Library 17 Mission & Values 19 Consumer Profiles 37 Icon Library 38 Graphic Elements 39 Web Architecture 48 Website Design 57 Mobile App 6 1 Stationery Set 63 Kiosk 64 Store 65 Magazine Ad 66 Outdoor Campaign 67 Product Placement 68 Product Packaging 70 Sources

Designer: Shianne Zimmerman

Brand Identity The Beginning

The brand identity began with a simple sketch that combines two symbols, a heart and a baby carrot. By uniting these symbols, Tibby is born!

Designers: Nicole Karrick, Shianne Zimmerman

Logotype & Mark

baby bl ends

ba by ble n ds

b a b y b l e n ds

Designers: Nicole Karrick, Shianne Zimmerman

Mark

3 in - B&W

3 in - CMYK 0, 72, 100, 0 0, 47, 100, 0 38, 0, 100, 0

Designer: Shianne Zimmerman

The logo mark is influenced by the sketch, incorporating a looped stroke in the center of a smooth contour. The colors also mimic the organic feel of the brand. The mark enhances the logotype to create a cohesive design.

1.5 in - B&W

1.5 in - CMYK 0, 72, 100, 0 0, 47, 100, 0 38, 0, 100, 0

It also reflects the brandâ&#x20AC;&#x2122;s marketed wholesome baby blends and embodies the brandâ&#x20AC;&#x2122;s values of family and growth. The logo, mark, and logotype combined creates a clean and legible brand identity.

0.75 in - B&W

0.75 in - CMYK 0, 72, 100, 0 0, 47, 100, 0 38, 0, 100, 0

Logotype b a b y b len ds 3 in - B&W

b a b y b len ds 3 in - CMYK: 47, 16, 100, 1

Designers: Nicole Karrick, Shianne Zimmerman

The Tibby logotype is a combination of cursive handwritten typeface and a complimentary sans-serif. Overall, the logotype design gives a bubbly and joyful feel that captures the brand identity.

ba b y b l en d s

1.5 in - B&W

0.75 in - B&W

ba b y b l en d s

1.5 in - CMYK: 47, 16, 100, 1

0.75 in - CMYK: 47, 16, 100, 1

Mark & Logotype b a b y blends 3 in - B&W

baby blends

3 in - CMYK 0, 72, 100, 0 0, 47, 100, 0 38, 0, 100, 0

Designers: Nicole Karrick, Shianne Zimmerman

1.5 in - B&W

0.75 in - B&W

1.5 in 0, 72, 0, 47, 38, 0,

0.75 in - CMYK 0, 72, 100, 0 0, 47, 100, 0 38, 0, 100, 0

- CMYK 100, 0 100, 0 100, 0

Type System The typefaces for the brand are Mossy, A Gentle Touch, and Century Gothic. These samples can be used in the two colors shown (CMYK: 47, 16, 100, 37 and CMYK: 0, 72, 100, 0) or black. Mossy is a handwritten sans-serif typeface that is easily read and approachable. A Gentle Touch is a cursive handwritten used to embody the brandâ&#x20AC;&#x2122;s demographic and product. Century Gothic is a geometic sans-serif used in place of nonheading text. The clean rounded strokes impart a child-like aesthetic important to the brand.

Lore Teo Headline 1, 60/72 Mossy, Tracking -100

Niat iriu faccum Headline 2, 36/43 Mossy, Tracking -75

Hendre dolore Headline 3, 28/33 Mossy, Tracking -75

Ure dolore modolobor Subhead 1, 22/24 A Gentle Touch, Tracking 10

Sandre magnibh eum alisisl eumsan Subhead 2, 18/21 A Gentle Touch, Tracking 25

Designer: Shianne Zimmerman

Modigna facinci tisisi. Equatet, sum dolobortie et, quat, consectet praesse dolute feuismodigna coreetue dolortie eu feu facidunt wis ent adit praesectet. Del erit prat adio odolorpe. Elescienis sequatent quo blab ideribus dolupis velitat ectur. El is aut qui que corem sant rest, sini aut quam. Body copy, 9/12.2 Century Gothic, Tracking 10

Ipit wismodolor sed modolor iusto dipisi blan henim volut iureet alis dolortismodo dolobor sequam quat dolor aute minit aliqui tis atio conse facidunt eu faciduipit prat. Agnimus. Porro diti ad quat end undem con reptur, qui corrovit, sapicabo. Emphasis copy, 9/11 Century Gothic Italic, Tracking 10

•

• •

Uptat niamet venis alit vullum veratis molm azzriusci el iurero. Eu feu wis ent adit praesectet nihill ectioremped unt illuptat qui mo eseque sum. Ferundest, volorerrore vendandam is cor re natur adigen dolorei unducimus et neture coreium ex experum. Tatibusdae dolut ad quam ipsunt perum santo offic te nem nostias pientiossi dolendis ernat mo ipsa dendemo que cum il maximin rehenisciet es aut.

Bulleted copy, 8/10.5 Century Gothic, Tracking 10

Vulluptat wisl iure tat. Luptatem alit at velit, se ting et amet non tat iuscipit augait praestie magna adiamcore dit atu. Et, quat velae unturendus quos mincius necab iscitiu scilist unt ium doluptas quam ut venis dis expero estinvendiae sinimag niscimus eos eturiorecae occusdae rendantiur, sitiis maionet offic tem. Chart text, 8/10.5 Century Gothic, Tracking 25

Tio dip essecte feuisit la feuismolor sit dolobor adip etum do cor acidunt wiscip ea corem quiscidui et exerae doloreet. Lum eu feui bla augait. Aque litas eos aut a peliciissed moluptatet eostemquas ratur aut pa plitatquo modiae et velenim pelentia aute sandignit, cuptatusa alibusam, quis rerest. Note text, 7/10 Century Gothic, Tracking 30

Ut vero enibh eugiam ipsuscidui bla feuis nulput prut lamconsed dio conum deliquissi. Ut ea faciliscilla feum aliquis exeriustieOn hent ip essit alit augiatisit, quamconse molendre magna atuerit, consed magnim augue moleseq uamet. Lictessi tatiaspis poreium faci corem verestionem quam ium sae quis eat quias as erum ilitat. Lectae vit litem ut perum est eatempore.

Chart label, 6/8 Century Gothic, Tracking 50

Color Palette Main Color Palette : carrot C0M72Y100K0

peach C0M47Y100Z

pear C38M0Y100K0

green bean C47M16Y100K1

ba b y bl ends

Designer: Nicole Karrick

Secondary Color Palette :

Plum C42M94Y52K37

watermelon C42M94Y52K37

corn C4M3Y37K0

banana C30M97Y30K2

corn C3M97Y83K0

grape C30M97Y30K2

black C0M0Y0K90

red apple C3M97Y83K0

The Tibby color scheme is composed of a main and a secondary color palette. The main color palette combines organic colors from the logo and mark. A combination of carrot, peach, pear, and green bean embrance the natural feel of the brand.

Photo Library

Designer: Shianne Zimmerman

The photo library of the brand is a collection of organic, earthy photographs. There is an emphasis on fresh produce and vibrant earthy colors, focusing on the

brandâ&#x20AC;&#x2122;s product. Conversely, the brandâ&#x20AC;&#x2122;s values are shown with photos of infants, the importance of family, and growth.

Mission &Values We believe in creating the most wholesome baby foods to nourish your little one. Each handcrafted blend brings homemade goodness on the go. Our highest quality ingredients make your baby happy and healthy.

Wholesome

Family

Growth

Fostering little growing minds and bodies, each of our freshly blended mixes are doctor and nutritionist recommended to stimulate and promote your childâ&#x20AC;&#x2122;s vital growth.

Bringing you peace of mind when it comes to your babyâ&#x20AC;&#x2122;s nutrition, our quality foods harbor the importance of healthy growing families every step of the way.

Made with only the freshest and organic ingredients, our yummy blends are preservative-free and carefully balanced to fulfill your childâ&#x20AC;&#x2122;s nutritional needs.

Designers: Nicole Karrick, Shianne Zimmerman, Kiki Young

Rose Bower

Mason

25 19

Photo: Flickr.com

Age : Eight months Gender : Male Birthday: September 5th Favorite food : Green beans First word: “Jack”

A day in the life: wakes up, makes a cup of packaged Starbucks coffee, lets out the dogs and feeds them Blue Buffalo dog food

5:45 am

Rose Bower From: Long Beach, CA Age : 56 Gender : Female

9:20 am

makes breakfast for her and her husband a bowls of Cheerios with fresh cut bananas and makes herself strawberry Quaker oatmeal

Marital Status : Married Occupation : Retired Education : High School Homeownership : Lives with husband in a condo

2:45 pm

go shopping at the mall and visit her favorite stores like Pottery Barn, Nordstrom, Macy’s and various boutiques

6:00 pm

her husband enjoys cooking dinner with vegetables from their home garden and drinks Bristol tea

8:00 pm

runs a bath for herself and uses Aquage shampoo and conditioner for washing her hair, uses Dove products for her face and body

9:45 pm 20

both Rose and George hit the sack in their RL Polo pajamas and rest for the night

Designer: Nicole Karrick

Auto : Mercedes Grandchildren: An 8-month old grandson

Core Values Appreciation: “Over the years, I’ve learned to not take special moments for granted and to appreciate all that God has given me.” Family: “The love and bond between my family and I are more important than anything to me.” Religion: “Without God, I would not have the strength or guidance. I am truly blessed to live my life.”

{

“I love his precious smile. He keeps George and I happy and young.”

Rose enjoys watching her first grandchild Mason on Saturdays. She loves to show him off to her from her book club. When she cares for Mason, she spoils him like any other grandmother would do. She takes him shopping for new outfits, they go site seeing, and she always takes him to the Disney store for new toys. Rose and her husband frequently travel to their time share in Florida. They also travel oversees to enjoy the history and favorite landscapes they’ve always read about in stories. This year Rose wants to take Mason to their time share for the weekend. She wants to be the first to let him feel the sand on his little toes.

become a big part of Mason’s life too. Mason loves to rough house with Jack and pull on his hair, ears, and his outfits. Jack doesn’t mind, he tends to walk away once he’s had enough. Mason loves to give kisses to Lily. Lily loves Mason and follows him around as if he were her own puppy. Let’s not forget grandpa George! He likes to start off every Saturday morning with a coffee and fresh baked muffins from Rose. Often times he takes Mason on a stroll around the block and stops to look at the pond nearby.

Rose also loves spending time with her two pekingese dogs Jack and Lily. They have

Tim Lawson

Bailey

Age : Eight Months Gender : Female Birthday: June 8th Favorite food : Pumpkin First word: “Hi”

A day in the life 6:00 am

7:10 am

12:45 pm

2:00 pm

wakes up, takes a shower and washes his hair with Dove Mens + Care shampoo and his body with Irish Spring, begins his daily regimen and uses Clarins skincare line for his face wakes Bailey and changes her Huggies diaper and puts her in a new outfit from Carters, plays Bailey songs he downloaded on his IPhone 5 and gets Bailey packed for daycare at work, picks a fancy restaurant to talk business with his clients... favorite place is on Ocean Boulevard

calls the daycare center around to check on Bailey and have a afternoon Smart protein bar and washes it down with a low calorie Gatorade

4:45 pm

makes his way to the daycare center to pick up Bailey and head home for dinner

5:35 pm

prepares Bailey a cereal meal and introduces her to Gerber baby food, makes himself a home cooked meal

9:45 pm

turns on the Motorola baby monitor after putting Bailey to bed and falls asleep to his favorite show

Designer: Nicole Karrick

Tim Lawson From: Cary, NC Age : 35 Gender : Male Marital Status : Single Occupation : Head hunter Education : UNC grad Homeownership : Home owner Auto : Audi Children : 8-month old daughter

Core Values Education: “I pride myself in the knowledge I have and from the life experiences I encounter.” Goals: “My life has been laied out through my aspirations and goals. I always challenge myself with both realistic and unrealistic goals just to see how far I can push myself.” Family: “Now that I’m a father, the most important person in my life is Bailey. Bailey and my mother June will always be the loves of my life.”

{

“I see more of her mother in her everyday and that’s what keeps me going.”

Tim works as a headhunter for M&A Corporation. He often meets with clients and enjoys the professional enviornment. He also volunteers as a firefighter every other weekend. He enjoys doing good for the community and being the occasional hero. Tim dreamed of being a firefighter when he was a child and has lived that dream. It’s importnant for him to pursue his dreams and goals. After his wife’s passing, Tim chose to visit a therapist once a week for emotional and motivational support. He doesn’t believe

in dating anymore because his true love is waiting for him in heaven. Tim’s mother also is very supportive for both Tim and Bailey. She loves to watch her granddaughter whenever she can. She constantly reminds Bailey of what her mother looks like and substitues for her hugs and kisses. When spending quality time with Bailey, Tim enjoys watching his favorite sports team and dressing Bailey up with matching gear. Tim also likes to take Bailey to his friend Patt’s house so he can have “dad talk” while Bailey can play nearby with Patt’s girls and new puppy.

Nathan West

Alex

Age : Eight Months Gender : Male Birthday: August 26th Favorite food : Sweet potatoes First word: “Dada”

A day in the life 5:31 am

7:36 am

wakes up, shower using Old Spice body wash and Redken shampoo for men, shaves using Barbasol shaving cream, uses old spice aftershave works out at gym in Underarmor gear and Nike shoes, eats breakfast of eggs and veggies, drinks protein shake, wears Hanes tshirt and jeans

Nathan West From: Denver, CO Age: 29 Gender: Male Marital Status: Married for three years Occupation: Computer programmer Education: Bachelor’s in CS Homeownership: Owner

12:25 pm

3:40 pm

4:45 pm

5:35 pm

10:15 pm

takes lunch break, eats food he packed for lunch: turkey wrap with pasta salad, drinks another Redbull, heads back to work

eats Cliff bar, drinks water, consults with clients using Dell laptop and a Samsung phone

heads home, picks up son from daycare, goes to the park to play in the shade, picks up groceries from local Baker’s grocery store

makes dinner with husband, feeds son Gerber organic, goes for walk around neighborhood with family and dog in Sperry boat shoes puts son to bed, wears Calvin Klein pajamas, sleeps on Seely mattress with Brookstone memory foam pillow and Target Home sheets Designer: Shianne Zimmerman

Auto: 2011 Ford Fusion Hybrid Children: Adopted 8-month old son

Core Values Quality: Nathan believes in solid brands with reliable products that will last a lifetime. He doesn’t mind spending a little extra if it means higher quality. Consistency: He likes long-lived brands that have proven themselves to deliver consistent products. Practicality: As a busy dad, Nathan loves brands that are conveniently packaged and accessible.

{

“Being a new father has made me more healthconscious about the health of my son and family.”

Nathan is an American computer programmer with a four-year degree from Creighton University and a yearly income of $84,000. He has been married to his husband Brian for three years. He drives a 2011 Ford Fusion Hybrid and is a homeowner.

goes hiking, camping, and rockclimbing and enjoys taking walks in the evenings after work. He regularly exercises, hikes, rockclimbs, and is a thrill-seeker who drinks socially and is an extrovert. He dislikes fast food and is a history and film buff.

He has one son named Alexander David who was adopted through an open adoption. Nathan’s family has a shepherd mix named Bruised that he rescued from the humane society. He is associated with the adventure club meetup group and a geocaching club.

He loves the convenience of our brand because he believes in the importance of health of the body and mind and enjoys the convenience of pre-ordering baby food mixes that are customizable for Alex who is a fussy eater. When on the go, Nathan likes to be able to pick up baby blends in bulk. He freezes extra and thaws them when needed.

As someone who is drawn to the outdoors, Nathan loves to take his family on adventures when the weather is nice. When possible, he

Alisha Adams

Thomas & Daddy

Age : Six Months Gender : Male Birthday: May 12th Favorite food : Potatoes Favorite Toy: Giraffe

A day in the life wakes up, puts on Martha Stewart bathrobe, makes Caribou Coffee with Keurig, reads news on Apple Macbook, eats Kashi cereal with Silk soy milk

6:02 am

showers, uses Renpure shampoo and Jason body wash, uses Origins face products and Bare Minerals, brushes teeth with Tom’s toothpaste

8:24 am

Alisha Adams From: Omaha, NE Age: 32 Gender: Female Marital Status: Married for a year Occupation: Costume designer Education: MFA in Theatre Costume Design Homeownership: Renter

10:18 am

drops son off at nanny’s, uses Apple iPhone and iMac to contact clients, works on project sketches using a Bamboo tablet and Adobe Illustrator

12:38 pm

leaves work, stops at farmer’s market and Target to buy things for dinner, buys new set of Threshold sheets on sale, picks up son

4:45 pm

6:22 pm

10:45 pm

takes lunch break and eats at nearby Panera, has vegetarian soup and salad

makes dinner, eats homecooked meal with husband and son, feeds thomas homemade baby food prepared earlier in the week goes to bed, wears DNKY loungewear, sleeps on Serta mattress, uses Threshold organic cotton sheets

Designers: Shianne Zimmerman

Auto: 2012 Nissan Altima Children: 6-month old son

Core Values Family: As a young growing family and new mother, Alisha’s foremost value is family and their well being. Health: With a growing son, Alisha wants Thomas to grow up loving food while also being conscious of his health. Creativity: Indebted in a creative career, she values brand creativity that thinks outside the box.

{

â&#x20AC;&#x153;Thomas is a fussy eater, so I like to be able to customize his food when possible.â&#x20AC;?

Alisha is a costume designer with an MFA in Theatre Costume Design from New York University and yearly income of $104,000. Her parents are second generation immigrants from Haiti. She rents a condominium in Brooklyn and drives a 2012 Nissan Altima. She supports philanthropy and self-expression, enjoys yoga, and has a holistic life approach. She is environmentally aware and is a big supporter of local businesses. She is a newly-wed of one year and has one sixmonth old son named Thomas. She associates with organizations such as Costume Designers Guild, the Non-GMO Project, and the YMCA.

She is particularly concerned about her sonâ&#x20AC;&#x2122;s growing nutritional needs and tries her best to buy organic, locally-grown products when possible. She enjoys shopping at Whole Foods and other natural food stores. As a costume designer for Broadway, she is always busy dealing with clients and traveling, sketching new ideas, finding new textiles, and of course, sewing. Because she and her husband are working parents, they appreciate the convenience of our brand without sacrificing quality.

With family as her top value, Alisha wants to ensure to provide her family with the healthiest, most nourishing meals available.

Louis & Leo

Emily Moss

Age : Ten months

Gender : Male Birthday: September 21st Favorite food : Peaches & Pears Favorite toy: Mirror & Rattle

A day in the life: wakes up, showers using Bath and Body Works cucumber melon, washes her hair with Herbal Essences, dresses in H&M striped dress and TOMS bota shoes

6:05 am

Emily Moss From: Seattle, WA Age : 20 Gender : Female Marital Status : Single

picks up babyfood, drives Lily to ballet lessons in Toyota Prius, uses iPhone to record for Mrs. Johnson, uses Macbook Pro computer to get on Tumblr

9:40 am

2:25 pm

prepares childrens lunch, adds too much water to formula, starts again, lays educational games with kids, Louis and Leo watch Backyardigans, puts the twins down for naptime

Occupation : Nanny Education : Associates in nursing Homeownership : Lives with the Johnsons Auto : Toyota Prius Children : None

Core Values

5:15 pm

Mrs. Johnson comes home spends time with kids, break time, Emily scrolls on Pinterest, post pics of kids taken on Nokia camera

Fun: Emily believes in the joy of laughter, she likes products that arent too serious and have a light side.

6:20 pm

helps Mrs. Johnson make dinner of spaghetti and meatballs, isnâ&#x20AC;&#x2122;t much help, blends up sweet potatoes for Louis and Leo, eats dinner with the Johnson family

Health: With her nursing degree Enily believes in well-eing, she prefers organic all natural products for herslf and the little ones

9:35 pm

puts children to bed, wears Pink bathrobe, reads the Children Good Night Moon, Reads Rockwell novel, sleeps on Martha Stewart bed

Designers: Kiki Young

Convienience: As a busy Au Pair, Emily is always on the go, as a tech savy gal she enjoys the convience of pre- ordering on her iPhone, and picking up things to go.

{

â&#x20AC;&#x153;I love hanging out with all the kids together at the park and showing them off.â&#x20AC;?

Emily is an Au Pair from Britain living with the Johnson family. Her yearly income is $35,000 excluding the trips the family takes her on. They live in a 2 floor penthouse suite in the city. She drives a Prius provided by the Johnson family. Emily cares for 11 month old twin Louis and Leo and 2 year old Lily. Always on-the-go taking the children to dance lessons, play dates, doctor appointments, Emily is always looking for a way to save time.

and documenting their ever changing moods. She loves to live in the moment and cherishes memories and the time she spends with the kids. Every day with the children is different and their taste in foods change everyday, Emily enjoys the many options and flavors of baby foods for Lily and Leo. Not much of a chef, Emily appreciates how easy it is to order the baby food in advance or in bulk, the easy instructions for the take away blends to make her life that much easier.

Emily loves being creative and is a photography buff. She loves taking pictures of the children

John & Mary Burrs

Lilah

Age : Nine Months Gender : Female Birthday: July 2nd Favorite food : Bananas First word: “Boo”

A day in the life Mary wakes up, showers using Dove Go Fresh Body Wash, while John uses Head and Shoulders, and shaves, Mary takes iPod nano and goes on 5 mile run with Nike+

5:40 am

Mary makes breakfast of egg whites and a green smoothie, and uses Black and Decker food processor to blend banana puree, breakfast takes way too long

9:10 am

12:10 pm

Mary and Lilah go to Trader Joes to pick up food for the picnic. John joins them in park, they sit on Martha Stewart fleece blanket.

2:30 pm

John back at work uses Blackberry to check his appointments, and updates his files, calls clients.

The Burrs Age: 34 and 35

Gender: Female and Male Marital Status: Married for nine years Occupation: Event Planner and Lawyer Education: Bachelorâ&#x20AC;&#x2122;s in Business and Law Degree from Yale Homeownership: Owner Auto: 2013 Chrysler 200 LX Children: Adopted 9-month old daughter

Core Values Honesty: Mary and John believe in honest living, they expect a business to deliver on itâ&#x20AC;&#x2122;s promises, making them extremely loyal to the brands they use.

4:50 pm

John heads home, picks up beautiful flowers from market stand because Mary loves Lilies

5:15 pm

Mary makes dinner with Rachael Ray cookware, while Lilah plays in Playschool Play Pen while watching the Wiggles streaming on their Apple TV.

Family: The couple had tried for years to have children of their own and then decided to adopt, Lilah is such a blessing in their life and they believe quality family time.

9:55 pm

puts Lilah to bed, wears Victoria Secret pajamas, sleeps on Tempra Pedic mattress with brookstone memory foam pillow and Target

Health: Making healthy choices and exercising are a high priority for the couple. They work out everyday to lose weight to stay happy and healthy.

Designers: Kiki Young

{

“Lilah is the most amazing little girl and we are so happy she’s a part of our lives.”

Mary and John are an American couple living in Boston, Massachusetts. After trying for kids for many years, the couple decided to adopt. After a year of waiting they welcomed Lilah from Somalia into their home. The family owns a three story brick home in Boston Massachusates and drives a 2013 Chrysler 200LX. Mary is a n event planner and John is a lawyer, although they both have busy lives they make sure to make time for Lilah. Mary is working part-time, letting her assistant take a larger load while she spends more time at home. And John comes home everyday to have lunch with Lilah and Mary.

to relearn how to cook for a healthier lifestyle and in the process becam a complete foodie. She loves the Food Network and now the family only eats organic all natural meals. Cooking can be pretty time consuming and Mary loves the fact that she can trust in a baby food brand that delivers in organic all natural ingredients. She appreciates that when she is on the go, she’ll have peace of mind that Lilah is getting only the best.

On her weightloss journey from 75 pounds, Mary has become a healthy-living fanatic. She had

Icon Library The icon library has a rounded feel to give it a soft baby quality. The scalloped edge design around the icons ties it all together. The simple flat style evokes a basic bubbly feel of the brand.

The icons are for the brand values: Growth, Wholesome, and Family. Other icons represent stages of baby growth, the milestones of laying, sitting up on their own, and crawling.

Growth

Family

Wholesome

Layer

Sitter

Crawler

Shop 37

Designer: Kiki Young

Graphic Elements The graphic elements for our brand are the scalloped pattern used throughout the brandbook and packaging. The scalloped edge imparts a classical child-like appeal that effectively reflects the brandâ&#x20AC;&#x2122;s target consumer.

Designer: Nicole Karrick

Web Architecture The website’s architecture is an extension of the brand’s web design. It combines the brand’s type hierarchy and image library to create a cohesive and easily navigated website.

The web content is informative and approachable to resonate with the brand’s identity as an honest, personable company.

Homepage

Links to new tab: Facebook page Links to new tab: Links to new tab: Links to new tab: Pinterest page Tumblr page Twitter page

Static header background image * Navigation links utilize rollover text color changes - text changes to orange when hoovered over with the cursor and remains orange when on current page

Links to Home page

Cursor hoover enables dropdown menu with background box hoover highlight

Shows number of items in the shopping cart Links to Shop page

(0) Links to About page Text field box

home baby blends

b a b y b le n ds

Links to Pre-Mixes page

shop

a bo ut

Links to search results

lo ca t io n s

• p re - m ixes • c u s t om blend s

Links to Custom Blends page

Links to Home page

3 image links, cycling crossovers: • Product image - links to • Ingredient image - links to Custom Blends page • Merchandise image - links to Shop page

Links to Custom Blends Order page

Order O n li n e !

Links to Pre-Mixes page

Seasona

nds l F a ll B le Merchandise images that link to the Shop page

Tibby Baby Blends

Links to new tab: Facebook page

Links to new tab: Facebook Sign-In page

Links to About Us page

Links to Custom Blends Order page

Links to Job Application page

o rd e r | a b o u t | ca re e rs | f a q

Links to FAQ page

Designer: Shianne Zimmerman

Links to copyright statement

Premixes Master Premix Page

(0)

home baby blends

baby blends

shop

about

locations

• pre-mixes • custom blends

Product image - links to Store page

3 image links, cycling crossovers: • 4-6 Months • 6-9 Months • 9-12 Months

4-6 Month Icon - links to 4-6 Mo PreMix page

order | about |

6-9 Month Icon - links to 6-9 Mo PreMix page

9-12 Month Icon - links to 9-12 Mo PreMix page

careers | faq

Premixes 4-6 Months (0 )

h o me

b ab y ble nds

shop

a bou t

loc a tions

• p re- m ixe s • cus tom ble nds

baby blends

Product image - links to Store page

3 image links, cycling crossovers: • 4-6 Months

4-6 Month Icon - links to 4-6 Mo PreMix page

6-9 Month Icon - links to 6-9 Mo PreMix page

Organic Tibby Rice

Baby Blends

Our Tibby Rice Baby Blends are a nutritious blend of organic rice, fruits, and vegetables, providing your child with a wholesome, natural source of protein and essential vitamins and minerals.

Apple + Pear Peach + Pear Banana + Avocado

Choose from: White Rice or Brown Rice (Option for mothers milk or Purified water)

Sweet Potato + Squash

* Any fruit or vegetable is available as a one-ingredient blend

Green Beans + Peas

* Gluten-free, lactose-free, vegan/vegetarian

Carrot + Sweet Potato

* Made with organic ingredients

ord er | about |

careers | f aq

9-12 Month Icon - links to 9-12 Mo PreMix page

Premixes 6-9 Months

(0)

home

baby blends

shop

about

locations

• pre-mixes • custom blends

baby blends

Product image - links to Store page

3 image links, cycling crossovers: • 6-9 Months

4-6 Month Icon - links to 4-6 Mo PreMix page

Organic Tibby Cereal

6-9 Month Icon - links to 6-9 Mo PreMix page

9-12 Month Icon - links to 9-12 Mo PreMix page

Baby Blends

Mango + Banana

Our Tibby Baby Cereal Blends are a nutritious blend of organic grain, fruits, and vegetables, providing your child with a wholesome, natural source of protein and essential vitamins and minerals.

Apple + Pear

Apricot + Peach

Peach + Pear

Apple + Melon

Choose from: Wheat, Barley, Rye, Oats (Option for mothers milk or Purified water)

Banana + Avocado

Kiwi + Apple (Suitable for 8 mo+)

Sweet Potato + Squash

Broccoli + Carrot

Green Beans + Peas

Pumpkin + Sweet Potato

Carrot + Sweet Potato

Green Beans + Zucchini

* Any fruit or vegetable is available as a one-ingredient blend * Gluten-free Options Available: White Rice, Brown Rice, Quinoa, Millet * Lactose-free, vegan/vegetarian * Made with organic ingredients

o rd e r | abo u t |

c areers | faq

Premixes 9-12 Months (0)

home

baby ble n ds

shop

ab o u t

l o c at i o n s

• pre - m i x es • c u stom b len d s

baby blends

Product image - links to Store page

3 image links, cycling crossovers: • 9-12 Months

4-6 Month Icon - links to 4-6 Mo PreMix page

6-9 Month Icon - links to 6-9 Mo PreMix page

9-12 Month Icon - links to 9-12 Mo PreMix page

Organic Tibby Blends Our Tibby Baby Blends are a nutritious blend of organic grain, fruits, and vegetables, providing your child with a wholesome, natural source of protein and essential vitamins and minerals.

* Any fruit or vegetable is available as a one-ingredient blend * Gluten-free Options Available: White or Brown Rice, Quinoa, Millet * Lactose-free, vegan/vegetarian * Made with organic ingredients

Choose from: Wheat, Barley, Rye, Oats (Option for mothers milk or Purified water)

Baby Blends

Mango + Banana

Banana + Strawberry

Apple + Pear

Apricot + Peach

Pineapple + Mango

Peach + Pear

Apple + Melon

Mandarin Orange + Cantaloupe

Banana + Avocado

Kiwi + Apple (Suitable for 8 mo+)

Raspberry + Blueberry

Sweet Potato + Squash

Broccoli + Carrot

Corn + Sweet Potato

Green Beans + Peas

Pumpkin + Sweet Potato

Potatoes + Peas

Carrot + Sweet Potato

Green Beans + Zucchini

Broccoli + Tomato

order | about |

c a re e r s | f a q

Custom Blends (0)

h om e

b a b y ble nds

shop

a bout

loca tions

â&#x20AC;˘ pre-m i x e s â&#x20AC;˘ custo m b l e n ds

baby blends

O rganic Fru i ts

Or ga n i c V e ggi e s

Image of ingredient

Image of ingredient Adds an ingredient bubble

a dd ingredient re m ove ingr edient

a p p le ap ric ot ba na na b l u e b e rrie s ca ntaloup e gra p e s kiw i mand arin ma ngo me lon p e ac h pear p ine ap p le p lum ra s p b e rrie s stra w b e rry

avo cado br o cco l i bu t t er n u t s qu as h car r o t cau l i f l o wer co r n g r een bean s p eas p o t at o p u m p ki n s p i n ach s weet p o t at o s qu as h t o m at o z u cch i n i

Removes an ingredient bubble

click h e r e to b l e n d ! Links to Order Confirmation page

Grains bar l ey o at s rye wh eat b ro wn r i ce w h i t e r i ce

*When hovered over, ingredient lists cause rollover image to appear in ingredient bubble and hoover text color changes to orange when ingredient hoovered over with cursor and remains orange when selected..

Designer: Shianne Zimmerman

Shop Tibby Merchandise (0)

home

ba by b l end s

s hop

about

l ocati ons

baby blends

Product image - links to Purchase page Featured Product image - Links to Purchase page

INSTANT FALL SAVINGS!

40% OFF

ord e r | a bout |

careers | faq

cont a ct us | 907. 333. 405 4 | c s@ti b b y.c o m | ÂŠ 2 0 1 3

YOUR FIRST PURCHASE

About Us (0)

h om e

baby bl ends

sho p

ab o ut

l o cati o ns

baby blends

Static Image

O u r p r omi s e : At Tibby Baby Blends, we believe in providing wholesome homegrown goodness on the go, allowing parents to create custom blends or choose our carefully crafted mixes from our m enu. Convenience doesn’t have to sacrifice freshness or flavor.

Growth Icon

Wholesome Icon

Family Icon

Growth

Whol esome

Fa mil y

F o s t e r i ng l i t t le g r ow i n g m i n d s a n d b o d i e s , e a c h of ou r f r e s h ly b le n d e d m i xe s a r e p e d i a t r i c i a n r e c om m e n d e d t o s t i m u l a t e a n d p rom ot e y ou r c h i l d ’ s d e v e lop m e n t .

Ma d e on ly w it h t he f reshest o rgan ic i n g re d i e nt s, o u r yu mmy b l en ds a r e p reservat ive- f ree an d

B rin gin g yo u peac e o f min d when it c o mes t o yo u r b ab y’s n u t rit io n , we u n d erst an d t he impo rt an c e o f heal t hy gro win g f amil ies every st ep o f t he way.

n u t rit io n al l y b al an c ed .

O ur history : Tibby Baby Blends began as an idea brought to life by Tammy Stevenson. As a busy new mother with a fussy-eater, she took it upon herself to create healthy wholesome blend s for her daughter Zoe. After sharing recipes with friend s and with their enthusiastic encouragement, Tammy quit her day job as a nurse and d ecid ed to open Tibby’s original location in St. Helen, California.

o rde r | a b o u t |

careers | faq

Locations (0 )

hom e

baby b l end s

sho p

ab o u t

baby blends

F i n d y our nea rest loc a t ion: e nte r you r zip code or addre s s here

Text field box for zip code or address

Links to location list and shows locations in interactive Google Maps

Interactive Google Maps locator

order | abou t |

ca re e r s | f a q

l o cat i o ns

Website Design The website design relates to the consumer while giving them a fun interactive experience. When the consumer visits the website they will expect to learn more about the product, where to locate a nearby store, and how to purchase Tibby merchandise.

The user interface design and layout is simple and unique. It displays both imagery and vector designs that help guide the consumer and create a welcoming web enviornment.

Homepage

Designers: Shianne Zimmerman, Kiki Young

Premixes Master Premix Page

Homepage

Premixes 4-6 Months

Homepage

Premixes 6-9 Months

Homepage

Premixes 9-12 Months

Homepage

Custom Blends Create Your Own

Homepage

Shop Tibby Merchandise

Homepage

About Us Our Philosophy & History

Homepage

Locations Finding Us

Homepage

Account

App Ordering On-the-Go The brandâ&#x20AC;&#x2122;s mobile application is reflective of the brandâ&#x20AC;&#x2122;s website. The clean user-friendly interface is inviting and easy-to-use for moms and dads on the go. The app allows the consumer to order custom blends, find locations, and shop for merchandise.

My Account

Order

Shop

STACY MELL St. Helena, CA 245

WISH LIST

MY ORDER

5 Organic Cotton Tibby Onesie Quantity 1 Color White x 6.00

Organic Cotton Tote

BPA - Free Spoons 5.00

Organic Cotton Bib Quantity 1

4.00

Peach + Sweet Potato Quantity 2

3.50

Apricot + Avocado Quantity 1

3.50

Total 20.0 + tax = 22.50

Designer: Kiki Young

Tibby Sampler 20.00

Order Confirmation

Home

Check Out

My Account Most Loved

Shop

Order

NEW

Most Loved

Shop

Order

Order Confirmation Time 12:20 pm Location: 1321 Main Street, St. Helena, CA 94574

Organic Cotton Tibby Onesie Quantity 1 Color White x 6.00

Peach + Sweet Potato Quantity 2

3.50

Pear + Peas Quantity 1

3.50

Apricot + Avocado Quantity 1

3.50

7685

Total 16.50 + tax = 19.25

PRE-MIXES 25% OFF

Proceed to Payment

Order

Shop

5 3

My Account

Order

Shop

My Account

Order

Shop

Select Ingredients

Fruits

Veggies

apple

avacado

apricot

broccoli

banana

carrot

cantaloupe

cauliflower

grapes

corn

kiwi

green beans

mandarin

snow peas

strawberry

squash

Organic Cotton Tote 4.00

BLEND WISH LIST ADD TO BLENDER

ADD MORE ITEMS

ADD TO CART

Pick Up

My Account

Shop

Order

Choose Location and Time for Pick Up Search for nearest Tibby

00:00

username

password

Stationery Set

Tibby Baby Blends stationary set is designed with the consumer in mind. The consistency in design makes our brand lovable and meaningful. From the color scheme to the patterns, Tibby stationary set delivers a personable touch to the consumer.

Designer: Nicole Karrick

Kiosk Convenience Stand

Tibby kiosks will be conveniently located at your local mall or you may see one at the nearest supermarket. Tibby kiosks are designed to excite the consumer, both baby and parent while shopping on the go. It showcases

Designers: Nicole Karrick, Kiki Young

the brand feel with large environmental graphics and has an quick and easy customized ordering system. The consumer is welcome to shop at the Pick Up area for Tibby bibâ&#x20AC;&#x2122;s, spoons, or onesies.

Store Exterior & Interior Space The exterior space is located on a corner with an outdoor seating area. The large windows allow for an open airy feel within the store. The design concept compliments the interior space as well as the kiosk store. The patterns and textures reflect an organic environment.

The interior space is aesthetically designed to match the brand identity and color palette. The design concept has a simple order process with designated areas for order and pickup. After the order has been placed, the customer can watch their order being blended. There is seating inside for both parents and children. Children have a play area with small toys while they wait. A display cooler holds all premixes made that day. There is also an organized shelving unit for merchandise.

Designers: Nicole Karrick, Kiki Young

Magazine Ad Full page spread The brandâ&#x20AC;&#x2122;s full page magazine spread draws the consumer in with a full bleed photo of a baby. The tagline of the spread reflects the brandâ&#x20AC;&#x2122;s commercial in tying locamotives and airplanes together with the action of feeding little ones.

Designers: Shianne Zimmerman

Outdoor Campaign Bus Stop Billboard The brandâ&#x20AC;&#x2122;s outdoor campaign is similar to the magazine spread in that it draws the consumer in with an adorable photo of a baby in a chef hat. The advertisement emphasizes the wholesome, preservative-free ingredients of the brandâ&#x20AC;&#x2122;s products.

Designer: Shianne Zimmerman

Product Placement Baby Daddy Baby Daddy is a new television comedy on ABC Family that follows the life of Ben Wheeler, a new daddy, who take on the challenge of raising his daughter Emma with the help of friends.

The product is placed in a promotional photo of the cast, showing Emma in a Tibby Baby Blends bib being fed a Tibby Blend. It’s a light-hearted show that is family-oriented which reflects the

Ben Wheeler: I don’t know what babies eat. Tucker: Call Riley. Ben: Good idea she’s a girl (callling Riley) Riley: What do you want? Ben: What do I feed her, I dont know what babies eat Riley: Why are you asking me, I’m not a Mom. Do you guys see breasts and automatically think “Mommy” Ben: Yes, Yes, I do. Now hurry help, she’s crying so hard her face is turning purple Riley: Get Her Tibby Baby Blends Ben: Tibby Baby wha-? Riley: Tibby Baby Blends, it’s an all natural baby food, there’s a store right around the corner, you can order online, or use the app, it so easy even a dope like you can’t mess it up Ben: What should I get her? Riley: She likes apples and sweet potatoes so get her something with that, they have custom blends so you can whatever Ben: Thank God Riley, you’re a life saver.

Designer: Kiki Young

Product Packaging Packaging & Merchandise

The brand’s product packaging includes four small baby food jar labels, two large baby food jar labels, three gift bags, tissue paper, two gift boxes, and a gift basket. The brand’s merchandise includes a plushie of the logo, three spoons, a bib, two onesies, and a tote bag.

The baby food labels and bags and boxes utilize colors from the brand’s color scheme along with the familiar scalloped pattern used in the book. The tissue paper uses patterns used in the brand book. Overall, the design evokes the brand’s organic identity in a cohesive line of packaging and merchandise.

Designers: Nicole Karrick, Shianne Zimmerman, Kiki Young

Sources Website

Food

http://isaacalongi.com http://bhmpics.com http://oxo.com http://babybib.net http://amazon.com http://allhandbagfashion.com http://motherfresh.com http://goathousefarms.com http://foodnetwork.com http://hdwp.net http://facebook.com http://deannhollisphotography.com http://marriedwithtwins.org http://dreamstime.com http://livelong.ae http://visualphotos.com http://hgtv.com http://maps.google.com

http://ichef.bbci.co.uk http://123rf.com http://superbwallpapers.com http://wallcoo.net http://pinkspotvapors.com http://img.foodnetwork.com http://images.picturesdepot.com http://cdn.sheknows.com http://eofdreams.com http://images.wisegeek.com http://longfellow.org http://irvinefish.com

Advertisements http://karenmcelroy.com.au http://huffingtonpost.com http://imbd.com

Consumer Profiles http://flickr.com/photos/alcomm http://cc-chapman.com http://missblizzers.com http://thesinglefathersblog.com http://oregonchildsupport.gov http://wall321.com http://alissadinneen.net http://wallpaperscraft.com

baby blends

baby blend

baby blends

baby blend

baby blends

baby blend

baby blends

baby blend

baby blends

baby blend