Table of Contents 7 Mission and Values 8 Competition 9 Consumer Profiles 14 Logo Type & Mark 17 Type System 20 Packaging 24 Website 32 Advertising 36 Story Board
TRU BRU
For over 30 years we have been crafting teas with the most delicious and diverse flavors and aromas. Tru Bru is a fair trade company and Organic USDA aproved. Meaning we care about the quality of our products while seeking greater fairness and equity in international trade. Our secret is high quality ingredients and seemless blends that together create truly delcicious tea.
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Mission & Values To provide 100%�All Natural tea made only from the best ingredients from diverse climates, everywhere from Africa to China. While providing healthy properties like antioxidants, making the healthy choice an easy choice.
Taste Our goal is to produce a tea where the true taste of the tea comes through, giving our tea a more full delicious taste.
Honesty We keep a straightforward approach in all facets of our business.
Quality We use only the freshest organic ingredients, No sythetic chemicals or pesticides.
Competition stash Stash focuses on providing tea for high end tea venders, while Tru Bru aims to provide tea for the everyday man or woman.
Pure Leaf Pure Leaf has very bland esrthy tones in their product design focusing on browns and greens, generic nature colors. Tru Bru get inspiration from the vibrancy in nature and uses bright colors to portray that and evoke good organic feeling.
Lipton Lipton isn’t focused on organic tea leaves, and having the purest ingredients from diverse climates, while Tru Bru pays careful attention to where the leaves are grown and the environmental impact Tru Bru places on it’s climates.
Honest Tea Honest Tea only offurs a bottle variety of tea, Tru Bru offers loose leaf tea, tea bags, and bottled tea offuring more of a variety
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Consumer ProfILES Our customers are self sufficient shakers and movers.They have full life styles and deserve a break once in awhile. They are want what’s best for them and their family, which mean having the best products
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Logo type & Mark
Logo Type The logo is in a handmade font and can be presented heither horizintally or stacked vertically, the even lettering allowing versatilty.
1.75 inches C=62 M=15 Y=98 K=7 C=25 M=100 Y=85 K=21
1.75 inches C=62 M=15 Y=98 K=7 C=25 M=100 Y=85 K=21
3 inches, C=62 M=15 Y=98 K=7 C=25 M=100 Y=85 K=21
.5 inches, Black and white
1.75 inches Black and white
3 inches, Black and white
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Mark The Tru Bru mark encompasses our brand completely. The leaf forms a tea cup, representing thow all our tea is made from organic ingredients in it’s purest nature.
.5 inches C=60 M=9 Y=99 K=11
3 inches, Black and White
1.75 inches C=60 M=9 Y=99 K=11
3 inches C=60 M=9 Y=99 K=11
1.75 inches Black and White
.5 inches Black and White
Combination Mark The combination mark seamlessly blends the logo and mark. The logo can be either beside the mark or below. So it can be displayed in vertical of horizontal areas alike.
3 inches, C=62 M=15 Y=98 K=7 C=25 M=100 Y=85 K=21
1.75 inches C=62 M=15 Y=98 K=7 C=25 M=100 Y=85 K=21
1.75 inches C=62 M=15 Y=98 K=7 C=25 M=100 Y=85 K=21
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Type System Our Type system includes a quirky hand-written font, paired with a somewhat elegant typeface. A third clear serif joins, with easy ledgibility. Together they represent Tru Bru’s personal style witha handmade feel.
Imin eum Heading 1, 60/40 Denne Milk Tea, Large
Imin eum Heading 2, 36/36 Denne Milk Tea, Medium
Imin eum cor Subhead 1, 24/24 Honey Badger, Regular
Imin eum cor
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-Chart Text , 11/13.2 Cicle Semi
IMIIN EUM NOBISTUNT ESTEM CONSEQUI NIT VOLU
Subhead 2, 18/24 Honey Badger, Regular
-Chart Label, 11/13 Hasteristico, Bold
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-Note/Credit Copy, 10/14 Ciclo, Gordita
Packaging The bright color palette is vibrant and colorful to catch the consumers eye, while offering a positive feel. Using colors from nature, without being drab and focusing on the browns and greens. The design has a clean design paired with a certain homemade feel, with the overlapping paper and handwriting, to make it more accessible to the everyday person. Made with recyclable material.
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webpages The website for Tru Bru is an important part of our business. The pages are laid back in a clear easy to understand format. The ripped paper texture are used through out the site as well as hand written typeface. Giving it a navicable and personal feel.
Home Page
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Flavors
Tea Bags
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Loose Leaf
Mission
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Wire Frames
Advertising Our advetisng technique is simple and to the point in order to reach our customers in diverse ways. Our guerilla marketing strategedy is easy to see and eye catching attracting new consumers. Our billboard and magazine page reconfirms our beliefs of Trule ingrdients with no pesticides or additives, by having the tea bag be completely fresh tea leaves. And our product placement is in a Modern Family scene displaying our belief in our tea being for all type of people and diverse ages.
Product Placement
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Billboard
Product Placement
Magazine Page
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Story Board Our commercial focuses on health, while adding a little humor. The women in the commercial demands to know what makes our tea so delicious, the answer, just organic ingredients and truly delicious tea. We aren’t hiding any thing.
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Designed by Kiara Young kbyoung@unomaha.edu (402) 457-9349