SELLI NG YOUR K I AWAH I SL AN D PR OPER T Y
WHY LI ST W ITH K I AWAH I SL AN D RE AL ESTATE? We’re focused only on you.
We know you have more than one option when listing your home. Below are the top reasons that explain why we are the best equipped to bring buyers to you. WE HAVE A DEDICATED
Team of 50+ FOCUSED ONLY ON SELLING KIAWAH ISLAND PROPERTIES THREE ON-ISLAND SALES OFFICES
to Intercept Buyers WE ARE THE ONLY FIRM THAT HAS AN ON-ISLAND PRESENCE IN 2023 WE SOLD
233 Properties WHILE THE NEXT CLOSEST FIRM SOLD 28 WE INVEST MILLIONS OF DOLLARS
Marketing Your Listings AND HAVE A 48-YEAR HISTORY OF KNOWING WHAT WORKS WE HAVE EXCLUSIVE
Access to Show KIAWAH ISLAND CLUB WE ARE THE ONLY FIRM REINVESTING
Dollars into the Island AND THE AMENITIES YOU ENJOY
THE FAC TS In 2023, Kiawah Island Real Estate sold $579M worth of real estate.
KIAWAH’S MAIN GATE
THE SANCTUARY
FRESHFIELDS VILLAGE
We are loc ated where the buyers are, resulting in more proper ty sales.
W E FO C U S E XC LU S I V ELY O N K I AWA H I S L A N D R E A L E S TAT E S A L E S SO WE K NOW THE TR EN DS: Which segments of the market are trending up. • • • What listing may b e coming soon that could affe ct a p ar ticul ar nei ghb orhoo d. • • • The b est pricing str at egy for a proper ty rel ative to what else is avail able on the Isl and. WE K NOW HOW TO PR I CE YOUR HOME , WHEN TO LI ST YOUR HOME , AN D HOW TO BR I NG THE BEST BU YER .
OUR FOCUS ON YOU
We sell Kiawah only.
6
O u r Fo c u s o n Yo u
Our close relationships on Kiawah work to your advantage.
KIAWAH GOLF RESORT
COMMUNITY ASSOCIATION
TOWN OF KIAWAH
OUR ACCESS I S UNPAR ALLELED We’ve nur tured relationships with Kiawah organizations for decades . Kiawah Island Golf Resort • • • Kiawah Island Community Association • • • The Town of Kiawah Island These relationships allow us to protec t proper ty values, bring vital news to our clients, and curate more qualified buyers .
THE FACTS | 93% of owners surveyed who sold through Kiawah Island Real Estate
in 2023 said they would refer family and friends to buy or sell property with us.
7
THE BEACH CLUB
MARSH HOUSE
CASSIQUE
WE SI MPLI F Y THE PR OCESS and understand the Club membership struc ture. Selling the lifestyle and value of the Club requires seeing, experiencing, and understanding the Club first-hand . • • • Kiawah I sland R eal Estate is the ONLY real estate firm with access to the private Club amenities that interest buyers . • • • We understand intimately the Club documents, membership levels, and rules and regulations . WE G ET I T, BEC AUSE WE LI VE I T.
THE FACTS | Kiawah Island Real Estate paid $1.2M in realtor referral fees in 2023.
O u r Fo c u s o n Yo u
We have exclusive access to Kiawah Island Club.
THE FAC TS 93% of Kiawah Island Real Estate’s business in 2023 was resale.
80+9+56
We generate the buyers for you.
H
WA
80%
Kiawah I sland R eal Estate
The above data excludes Timbers transactions which account for 1%.
Kiawah Isl and R e al Est at e has successfully brought more than 14,000 Kiawah proper ty buyers to the closing t able during our 48-ye ar history. • • • In 2023, 53 of Kiawah Isl and R e al Est at e’s 237 tr ansactions were from new cont act le ads gener at ed in 2023.
THE FACTS | In 2023, Kiawah Island Real Estate sold 94% of all
Island-wide homesites for sale.
WE BR I NG THE BU YER S
KIA
Akers Ellis
23
8%
Pam Harrington
20
5%
U
E,
6%
All others combined
OL
M
I
SL
CLOSED V
D AN
10
TOTAL SALES (CLOSINGS) IN 2023
233
28
We B r i n g T h e B u ye r s
Since 2019, we represented 676% more resale buyers than the next highest firm.
K I AWAH I SL AN D R E AL ESTATE
N ex t highest firm (AE)
ALL KIAWAH RESALE BUYERS, 2019 - 2023 HOMES
HOMESITES
VILLAS & COTTAGES
TOTAL
Kiawah Island Real Estate
679
474
429
1582
Akers Ellis (AE)
100
19
115
234
Pam Harrington
74
20
67
161
All other firms combined
76
21
95
192
REAL ESTATE FIRM
SOURCE: Data on closed transactions accumulated from waivers submitted to Kiawah Partners; each transaction listed represents the firm that produced the buyer.
THE FACTS | In 2023, 95% of all villas & cottages listed through
Kiawah Island Real Estate sold in less than 6 months.
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+1315139 32 1%
K I AWA H I S L A N D R E A L E S TAT E 2023 NEW L E A D S O U RC E S
13%
32%
3 9%
15%
Digital Marketing (39%) On-Island Sales Centers (32%) KiawahIsland.com (13%) Referrals (15%) Other (1%)
Through thoughtful and strategic marketing ef for ts, we are able to market your listing(s) to only qualified, interested buyers .
But most impor tantly, the intangible relationships with our proper ty owners—that have spanned
decades and generations—provide a robust source of referrals, as well as new buyers .
THE FACTS | In 2023, 81% of single-family homes listed by
Kiawah Island Real Estate sold in less than 6 months.
We B r i n g T h e B u ye r s
We find the right buyers in the right places.
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We B r i n g T h e B u ye r s
To improve your odds of finding a buyer, go with the market leader.
KIAWAH ISLAND REAL ESTATE SALES, 2023 REAL ESTATE FIRM
KIRE
AE
PHX
CAR
OTHER
Below $2M
23
6
3
1
6
$2M - $5M
63
10
5
2
3
Above $5M
22
1
1
0
2
Below $1M
40
0
1
0
2
$1M - $2M
9
0
1
0
1
Above $2M
11
0
0
0
0
1-2 bedrooms
39
7
6
2
11
3-4 bedrooms
26
4
2
0
4
TOTAL
233
28
19
5
29
Homes
Homesites
Villas & Cottages*
Excludes Timbers Kiawah Sales. KIRE: Kiawah Island Real Estate, AE: Akers Ellis, PHX: Pam Harrington Exclusives, CAR: Carolina One
SOURCE: Data on closed transactions accumulated from waivers submitted to Kiawah Partners; each transaction listed represents the firm that produced the buyer.
THE FACTS | Kiawah Island Real Estate was responsible for 237 total
transactions in 2023 representing 80% of the total dollar volume.
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$1,001
Single-Family Home Average Sales Price - 2023
KIRE
MLS
$806
$2.6M
MLS
KIRE
$4.0M
Single-Family Home Average Price per sq. ft. - 2023
We are not a part of the MLS system because it is not in the best interest of our property owners. Selling Kiawah is complicated. Each sale begins by selling Kiawah Island itself. That includes the structure of Kiawah Island Club, Kiawah Island Golf Resort, Kiawah Island Community Association, Architectural Review Board guidelines, and other practices designed to protect the Island’s property values. Most sales professionals, regardless of what they’re selling, avoid promoting a product with which they are unfamiliar. The fact is that very few MLS brokers have the knowledge or skill necessary to sell the Kiawah brand or lifestyle and guide a buyer through its unique sales process. The majority are unfamiliar with Kiawah’s complexities. As a result, they’re less effective at selling the value of Kiawah Island and potential home ownership.
That’s why Kiawah Island Real Estate achieved a higher average price per sq. ft. sold over all MLS sales across ALL property types— notably $195 more per sq. ft. for single-family homes in 2023.
THE FACTS | Fewer than 1% of MLS agents in Charleston County listed property on Kiawah in 2023.
We B r i n g T h e B u ye r s
Kiawah Island properties sell for a higher price through Kiawah Island Real Estate.
THE FAC TS In 2023, Kiawah Island Real Estate sold 6 times more homes on Kiawah than any other real estate firm.
We get the word out to highly qualified potential buyers.
intro ducing Kiawah Isl and and our resale proper ties in media outle ts.
PR OMOT I NG YOUR PR OPER T Y
We invest millions of doll ars in national, regional, and loc al media
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P ro m o ti n g Yo u r P ro p e r t y
We back your property with real marketing muscle.
We invest in research to help us define and target your proper ty’s best prospects: where they live, what they do, their household net wor th, what they want in a proper ty and a community, and more. Our marketing team consists of: Award-winning marketing professionals • • • N ational PR firm working with af fluent media • • • Digital marketing and adver tising agenc y to assist with generating qualified buyers • • • Sophisticated database systems to track and repor t on leads and buyer profiles
THE FACTS | 90% of sellers surveyed in 2023 said they would use
Kiawah Island Real Estate to buy or sell property in the future.
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We showcase our listings online with: Matterpor t technolog y which produces state - of-the -ar t vir tual tours and floor plans • • • Drone videography and photography • • • Photos by our award-winning photographer • • • Descriptions by our professional copy writer • • • Optional custom home staging
THE FACTS | 99% of buyers surveyed in 2023 said they would use a
Kiawah Island Real Estate sales professional for any future real estate transactions.
P ro m o ti n g Yo u r P ro p e r t y
Buyers are online. Your property will be, too.
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P ro m o ti n g Yo u r P ro p e r t y
We give your property exposure to more buyers.
WE PR OV I DE DI G I TAL EXPOSUR E ON online realty sites like Zillow, Trulia , Mansion G lobal, and R ealtor.com . Ever y day we feed our resale listings to real estate websites including Zillow, Trulia , Mansion G lobal, and R ealtor.com, granting your proper ty access to their millions of website visitors . We invest in a subscription to ListHub, giving your proper ty exposure to hundreds more real estate websites across the globe like HomeFinder, Homes .com, and even the popular Juwai .com in A sia . These websites, along with kiawahisland .com, our paid placements, and retargeting campaigns, gain more online exposure than you could get with an MLS agent . Additionally, Kiawah I sland R eal Estate ranks on the first page of G oogle for over 1 ,60 0 key words .
THE FACTS | In 2023, Kiawah Island Real Estate sold 64%
of all villas & cottages listed on Kiawah.
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Fo r Ki aw ah Re sid Th er e ents, is No Ch ec k Ou t Tim e Imagine
calling thes When it’s time e stunning shoreline for you find the s “hom to emb perfect e.” More race extra property than 4,00 ordinary for your we can 0 Islan living, needs. introduce d-loving Kiawah As the you to families our disti only real esta Island Real already Esta nctive te firm do. Island focusing te will help lifestyle you solely like no one else. on Kiawah,
450 CAR view: Ocean
OLI NE
view
SHO RES
| sq ft: 3,000
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| bedro
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| $3,3
25,000
| bathro
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503 CL
view: Lagoo
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324 VIC
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view: Marsh
FEATU RED Main Sales
K I AWA
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| acrea ge:
PRO PER Office
AN D R
1.17
00,000 551 FRO
view: Ocean
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(just befor e gate)
E AL E
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855. 786. | The
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0586
Sanctuary
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| sq ft: 3,871
| kiaw ahisl and. com /villa | Fresh fields Villag e
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K I AWA
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| $3,8
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40 YE
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AR S .
WE’ VE I N VESTED MOR E THAN $25 MI LLI ON OVER THE PAST DEC ADE to promote the Kiawah lifestyle and our res ale listings . Our website is used more than any other online source when buyers across the world explore Kiawah and exposes your proper ty to nearly 50,0 0 0 potential buyers each month . • • • 80% of sur veyed Kiawah proper ty buyers in 2023 s aid our website, C atalog of Proper ties, and s ales professional updates were a valuable par t of their purchase process . • • • 5 6% of sur veyed proper ty buyers s ay our Legends magazine, which reaches 3 0,0 0 0 + families who have indicated an interest in Kiawah, was their top publication source when considering a Kiawah purchase.
THE FACTS | 99% of buyers surveyed in 2023 said they would recommend
Kiawah Island Real Estate based on their buying experience.
P ro m o ti n g Yo u r P ro p e r t y
When buyers explore purchasing on Kiawah, they find our listings.
results
experience
This is not a solicitation. Obtain the Property Report required by Federal Law and read it before signing anything. No Federal or State agency has endorsed or judged the merits of value, if any, of this property. This is not intended to be an offer to sell nor a solicitation of offer to buy real estate in any jurisdiction where prohibited by law. This offer is made pursuant to the New York State Department of Law’s Simplified Procedure for Homeowners Associations with a De Minimis Cooperative Interest (CPS-7). The CPS-7 application (File No. HO16-0007) and related documents may be obtained from the sponsor. This project is registered with the State of New Jersey Department of Banking and Insurance Real Estate Commission. Obtain and read the NJ Public Offering Statement before signing anything (NJ Reg#16-15-0012).
February 2024