SELLING YOUR KIAWAH ISLAND PROPERTY
WHY LIST WITH KIAWAH ISLAND REAL ESTATE?
We’re focused only on you.
Below are the top six reasons that explain why no other firm is better equipped to bring buyers to you.
WE HAVE A DEDICATED Team of 50+
FOCUSED ONLY ON SELLING KIAWAH ISLAND PROPERTIES
THREE ON-ISLAND SALES OFFICES
to Intercept Buyers
WE ARE THE ONLY FIRM THAT HAS AN ON-ISLAND PRESENCE
IN 2022 WE SOLD 258 Properties
WHILE THE NEXT CLOSEST FIRM SOLD 44
WE INVEST MILLIONS OF DOLLARS
Marketing Your Listings
AND HAVE A 45+ YEAR HISTORY OF KNOWING WHAT WORKS
WE HAVE EXCLUSIVE Access to Show
THE KIAWAH ISLAND CLUB
WE ARE THE ONLY FIRM REINVESTING Dollars into the Island AND THE AMENITIES YOU ENJOY
We know you have more than one option when listing your home.
THE FACTS
In 2022, Kiawah Island Real Estate sold $530M worth of real estate.
We Only Sell Kiawah.
We are located where the buyers are, resulting in more property sales.
WE FOCUS EXCLUSIVELY ON KIAWAH ISLAND REAL ESTATE SALES
SO WE KNOW REAL ESTATE TRENDS:
Which segments of the market are trending up. •
What listing may be coming soon that could affect a particular neighborhood. •
The best pricing strategy for a property relative to what else is available on the Island.
WE KNOW HOW TO PRICE YOUR HOME, WHEN TO LIST YOUR HOME, AND HOW TO BRING THE BEST BUYER.
OUR FOCUS ON YOU
• •
• •
KIAWAH’S MAIN GATE THE SANCTUARY FRESHFIELDS VILLAGE
Our close relationships on Kiawah work to your advantage.
OUR ACCESS IS UNPARALLELED
We’ve nurtured relationships with Kiawah organizations for decades.
Kiawah Island Golf Resort •
Kiawah Island Community Association •
The Town of Kiawah Island
These relationships allow us to protect property values, bring vital news to our clients, and curate more qualified buyers.
THE FACTS | 93% of owners surveyed who sold through Kiawah Island Real Estate in 2022 said they would refer family and friends to buy or sell property with us.
6 Our Focus on You
TOWN OF KIAWAH
COMMUNITY ASSOCIATION
KIAWAH GOLF RESORT
• •
• •
We have exclusive access to The Kiawah Island Club.
WE SIMPLIFY THE PROCESS and understand the Club membership structure.
Selling the lifestyle and value of the Club requires seeing, experiencing, and understanding the Club first-hand. • • •
Kiawah Island Real Estate is the ONLY real estate firm with access to the private Club amenities that interest the buyers. • • •
We understand intimately the Club documents, membership levels, and rules and regulations.
WE GET IT, BECAUSE WE LIVE IT.
Island Real Estate paid $1.2M in realtor referral fees in 2022.
7 Our Focus on You
CASSIQUE MARSH HOUSE
THE BEACH CLUB
THE FACTS | Kiawah
THE FACTS
85% of Kiawah Island
Real Estate’s business in 2022 was resale.
We generate the buyers for you.
72% Kiawah Island Real Estate
Kiawah Island Real Estate has successfully brought more than 14,000 Kiawah property buyers to the closing table during our 47-year history.
In 2022, 26% of all Kiawah Island Real Estate transactions were from new contact leads generated in 2022.
THE FACTS | In 2022, Kiawah Island Real Estate sold 93% of all Island-wide homesites for sale.
C L O
2
72K IAWAH ISLAND
S ED VOLUME , 202
13% 6% 9%
• • •
All others combined
Akers Ellis
WE BRING THE BUYERS
Pam Harrington
We represent 659% more resale buyers than the next highest firm.
TOTAL
SALES (CLOSINGS) IN 2022
ALL
KIAWAH RESALE BUYERS, 2018 - 2022
SOURCE: Data on closed transactions accumulated from waivers submitted to Kiawah Partners; each transaction listed represents the firm that produced the buyer.
THE FACTS | In 2022, 86% of all villas and cottages listed through Kiawah Island Real Estate sold.
REAL ESTATE FIRM Kiawah Island Real Estate Akers Ellis (AE) Pam Harrington All other firms combined HOMES 659 92 78 76 VILLAS & COTTAGES 429 120 64 94 HOMESITES 454 22 21 20 TOTAL 1542 234 163 190
Next highest firm (AE) KIAWAH ISLAND REAL ESTATE 258 44
10 We Bring The Buyers
We find the right buyers in the right places.
KIAWAH ISLAND REAL ESTATE 2022 NEW LEAD SOURCES
Digital Marketing (39%)
On-Island Sales Centers (31%)
KiawahIsland.com (13%)
Referrals (16%)
Other (1%)
Through thoughtful and strategic marketing efforts, we are able to market your listing(s) to only qualified, interested buyers.
But most importantly, the intangible relationships with our property owners – that have spanned decades and generations – provide a robust source of referrals, as well as new buyers.
THE FACTS | In 2022, 62% of homes listed by Kiawah Island Real Estate sold in less than 12 months.
11 We Bring The Buyers
1331 16 1.1 39
39% 13% 16% 1% 31%
To increase your odds of finding a buyer, go with the market leader.
KIAWAH ISLAND REAL ESTATE SALES, 2022
SOURCE: Data on closed transactions accumulated from waivers submitted to Kiawah Partners; each transaction listed represents the firm that produced the buyer.
THE FACTS | Kiawah Island Real Estate was responsible for 258 transactions in 2022 representing 72% of the total dollar volume.
REAL ESTATE FIRM Homes Below $1.5m $1.5m - $2.5m Above $2.5m Homesites Below $1m $1m - $2m Above $2m Villas & Cottages* 1-2 bedrooms 3-4 bedrooms TOTAL KIRE 13 29 72 68 10 7 34 25 258 PHX 1 5 6 1 0 0 3 4 20 AE 1 9 5 3 0 0 15 11 44 CAR 0 0 1 0 0 0 3 1 5
OTHER 3 5 8 5 0 1 18 7 47
12 We Bring The Buyers
KIRE: Kiawah Island Real Estate, AE: Akers Ellis,
*Excludes Timbers Kiawah Sales.
PHX: Pam Harrington Exclusives, CAR: Carolina One
Kiawah Island properties sell
for a higher price through Kiawah Island Real Estate.
$916
$3.5M
We are not a part of the MLS system because it is not in the best interest of our property owners.
Selling Kiawah is complicated. Each sale begins by selling Kiawah Island itself. That includes the structure of the Kiawah Island Club, the various associations and regimes, Architectural Review Board guidelines, and other practices designed to protect the Island’s property values. Most sales professionals, regardless of what they’re selling, avoid promoting a product with which they are unfamiliar.
The fact is that very few MLS brokers have the knowledge or skill necessary to sell the Kiawah brand or lifestyle and guide a buyer through its unique sales process. The majority are unfamiliar with Kiawah’s complexities. As a result, they’re less effective at selling the value of Kiawah Island and potential home ownership.
That’s why Kiawah Island Real Estate achieved a higher average price per sq. ft. sold over all MLS sales across ALL property types –notably $93 more per sq. ft. for single-family homes in 2022.
Single-Family Home Average Sales Price - 2022
$3.0M $823
Single-Family Home Average Price per sq. ft. - 2022
THE FACTS | Fewer than 1% of MLS agents in Charleston have sold property on Kiawah. 13 We Bring The Buyers
KIRE KIRE MLS MLS
THE FACTS
In 2022, Kiawah Island Real Estate sold 8 times more homes on Kiawah than any other real estate firm.
We invest millions of dollars in national, regional, and local media introducing Kiawah Island and our resale properties in media outlets.
PROMOTING YOUR PROPERTY
We get the word out to highly qualified potential buyers.
We back your property with real marketing muscle.
We invest in research to help us define and target your property’s best prospects: where they live, what they do, their household net worth, what they want in a property and a community, and more.
Our marketing team consists of:
Award-winning marketing professionals
• • • National PR firm working with affluent media
• • • Digital marketing and advertising agency to assist with generating qualified buyers
• • •
Sophisticated database systems to track and report on leads and buyer profiles
16 Promoting Your Property THE FACTS | 90% of sellers surveyed in 2022 said
would use Kiawah Island Real Estate to buy or sell property in the future.
they
We showcase our listings online with: Matterport technology which produces state-of-the-art virtual tours and floor plans
• • • Drone videography and photography • • • Photos by our award-winning photographer
Descriptions by our professional copywriter
said they would
17 Promoting Your Property
Buyers are online. Your property will be, too.
• •
• • •
THE FACTS | 97% of buyers surveyed in 2022
use a Kiawah Island Real Estate sales professional for any future real estate transactions.
•
Optional custom home staging
WE PROVIDE DIGITAL EXPOSURE ON online realty sites like Zillow, Trulia, Mansion Global, and Realtor.com.
Every day we feed our resale listings to real estate websites including Zillow, Trulia, Mansion Global, and Realtor.com, granting your property access to their millions of website visitors. We invest in a subscription to ListHub, giving your property exposure to hundreds more real estate websites across the globe like HomeFinder, Homes.com, and even the popular Juwai.com in Asia.
These websites, along with kiawahisland.com, our paid placements, and retargeting campaigns, gain more online exposure than you could get with an MLS agent.
Additionally, Kiawah Island Real Estate ranks on the first page of Google for over 1,200 keywords.
THE FACTS | In 2022, Kiawah Island Real Estate sold 72% of all single-family homes listed on Kiawah.
We give your property exposure to more buyers.
18 Promoting Your Property
WE’VE INVESTED MORE THAN $25 MILLION OVER THE PAST DECADE to promote the Kiawah lifestyle and our resale listings.
Our website is used more than any other online source when buyers across the world explore Kiawah and exposes your property to nearly 43,000 potential buyers each month.
•
80% of surveyed Kiawah property buyers in 2022 said our website, Catalog of Properties, and sales professional updates were a valuable part of their purchase process.
•
56% of surveyed property buyers say our Legends magazine, which reaches 30,000+ families who have indicated an interest in Kiawah, was their top publication source when considering a Kiawah purchase.
THE FACTS | 98% of buyers surveyed in 2022 said they would recommend Kiawah Island Real Estate based on their buying experience.
When buyers explore purchasing on Kiawah, they find our listings.
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19 Promoting Your Property
For Kiawah Residents, There is No Check Out Time Imaginecallingthesestunningshorelines“home.”Morethan4,000Island-lovingfamiliesalreadydo. findWhenit’stimeforyoutoembraceextraordinaryliving,KiawahIslandRealEstatewillhelpyou theperfectpropertyforyourneeds.AstheonlyrealestatefirmfocusingsolelyonKiawah, wecanintroduceyoutoourdistinctiveIslandlifestylelikenooneelse. FreshfieldsVillagekiawahisland.com/villa KIAWAH ISLAND REAL ESTATE: EXCLUSIVELY SERVING KIAWAH FOR OVER 40 YEARS. 551 FRONT NINE LANE $3,800,000 view:Oceanview 3,871 bedrooms: bathrooms: 503 CLARET WAY $2,900,000 view:Lagoon 3,125 bedrooms: bathrooms: $3,325,000
This is not a solicitation. Obtain the Property Report required by Federal Law and read it before signing anything. No Federal or State agency has endorsed or judged the merits of value, if any, of this property. This is not intended to be an offer to sell nor a solicitation of offer to buy real estate in any jurisdiction where prohibited by law. This offer is made pursuant to the New York State Department of Law’s Simplified Procedure for Homeowners Associations with a De Minimis Cooperative Interest (CPS-7). The CPS-7 application (File No. HO16-0007) and related documents may be obtained from the sponsor. This project is registered with the State of New Jersey Department of Banking and Insurance Real Estate Commission. Obtain and read the NJ Public Offering Statement before signing anything (NJ Reg#16-15-0012). kiawahisland.com | 843.396.1522 KIAWAH’S MAIN GATE 1 Kiawah Island Parkway SANCTUARY HOTEL off main lobby, near Jasmine Porch FRESHFIELDS VILLAGE across from Vincent’s FOR OVER 45 YEARS Exclusively Focused on Kiawah Island Sales February 2023 results experience
