kid's wear Magazine Vol.46 by kid's wear Magazine

Fashion,

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Life

and

Culture

Fashion,

Life

and

Culture

Fashion,

Life

and

Culture

kid’s wear Vol.46

“Creatives are pioneers of a new life balance. They are life-makers and meaning generators, neverpurehedonists.Theychangethe wayinwhichpeoplework,cooperate, live, love and develop.”

Photo: Achim Lippoth

kid’s wear Vol. 46 Spring / Summer 2018 kid’s wear Vol. 46 Spring / Summer 2018

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TH E EN D.

Outfit: Douuod Kids Photo: Achim Lippoth

kid’s wear XXL website 1 address, 1000 options

kidswear-magazine.com DISCOVER THE NEW S/S 2018 KIDS COLLECTIONS

Warm summer sun, Shine kindly here, Warm southern wind, Blow softly here.*

C r e a

K I D â&#x20AC;&#x2122;S W E A R

Vol. 46

E D ITO R IA L

i vi t y

(*From the poem Sun

Warm Summer by Mark Twain)

, kid s

wear

Editorial

Spring/Summer

2018

3 2

, kid s

wear

Editorial

kidâ&#x20AC;&#x2122;s wear Magazine Vol. 46 Spring/Summer 2018 Fashion Speak Editorial 32 Contributors 40 Imprint 42 Selection 44 Vitra 104 Molo 106 Armani 116 The Small Gatsby 110 Tinycottons 114 Il Gufo 122 Pleased to meet you 128

K I Dâ&#x20AC;&#x2122;S W E A R

Vol. 46

Illustration: Martin Fengel

C r e a t

C O N TE N TS

i vi t y

, kid s

wear

Contents

Spring/Summer

2018

, kid s

wear

Contents

kidâ&#x20AC;&#x2122;s wear Magazine Vol. 46 Spring/Summer 2018 Essay

129

creativity intelligence having fun?

a Vol. 46

C O N TE N TS

K I Dâ&#x20AC;&#x2122;S W E A R

M ar tin Feng

Illustration:

i vi t y

, kid s

wear

Contents

Spring/Summer

2018

, kid s

wear

Contents

kid’s wear Magazine Vol. 46 Spring/Summer 2018 Fashion View

M ar tin Feng el

161 193 212 238 254

Illustration:

Achim Lippoth Hugh Findletar Mike Meiré Achim Lippoth Paolo Barbi

C r e a K I D’S W E A R

Vol. 46

C O N TE N TS

i vi t y

, kid s

wear

Contents

Spring/Summer

2018

, kid s

wear

Contents

, kid s

wear

Contributors

Spring/Summer

2018

, kid s

wear

Contributors

In Vol. 46 we are delighted to feature contributions from PAOLO BARBI K I D ’S W E A R

Vol. 46

Hugh Findletar Achim Lippoth MIKE MEIRÉ

C r

Martin Fengel,

welcome! It’s brilliant, I misinterpret them all the time.”

and

who once in an interview with Vice magazine, when asked what he thinks about people interpreting something in his pictures, answered:

“They’re very

e a t i vi t y

Vol. 46

K I D ’S W E A R

Imprint Spring / Summer 2018

e a t i vi t

Publisher and Editor-in-Chief Achim Lippoth Editorial Director Ann-Katrin Weiner Digital Director Deputy Editor Petra Barkhof Digital Editor Enrico Fragale Esposito Managing Editor Patricia Barkhof Fashion Director Simona Valentini Fashion Assistant Susanna Roderi Art Director Mike Meiré Graphic Design Charlotte Cassel Tim Giesen Monika Kochs Svenja Wittmann Editorial Consultants Kröger Schulz www.kroeger-schulz.de Illustrators Martin Fengel Photographers Paolo Barbi Hugh Findletar Achim Lippoth Mike Meiré Contributing Editors Jennifer Irizarry Michael Kröger Heiko Schulz Copy-editing ed_it! Heike Tekampe Cologne Translation Logos Group www.logos.net Layout Frank Pesch Sachsstrasse 28/8 50259 Pulheim -Brauweiler Germany Printing optimal media GmbH Röbel/Müritz

, kid s

wear

Editorial Head Office Via Privata Cascia, 6/8 20128 Milan, Italy Tel. +39 0283424307 E D I T O R I A L

O F F I C E S

Australia: Belinda Blooman belinda@kidswear-magazine.com Belgium: Anne Kurris anne@kidswear-magazine.com Brazil: Lucia Coimbra lucia@kidswear-magazine.com France: Ann-Kathrin Obermeyer annkathrin@kidswear-magazine.com Great Britain: Matthew Holroyd matthew@kidswear-magazine.com The Netherlands: Anne-Claire Petit anne-claire@kidswear-magazine.com Spain: Alicia Armet alicia@kidswear-magazine.com USA: Jennifer Irizarry jennifer@kidswear-magazine.com

Publishing House kid’s wear Verlag Luxemburger Strasse 124–136 50939 Cologne, Germany Tel. +49 221 294 38 42 Fax +49 221 294 38 33 www.kidswear-magazine.com

© 2018 for all contributions: kid’s wear Verlag All rights reserved. Reproduction with written permission only. No liability can be assumed for unsolicited manuscripts, photos, etc. Annual subscription fee: EUR 30,– plus postage/shipment. In the event of non-appearance/non-delivery due to force majeure it shall not be possible to demand replacement or a refund on paid subscription fees. Kid’s wear is published twice yearly by the publishing house kid’s wear Verlag. The price list for placing ads dated 2018 shall apply. The place of jurisdiction is Cologne, Germany.

We would like to thank: Ellen, Joscha, Lucian, Lukas, Maya, Niklas I S B N 9 7 8 -3 - 9 41 1 7 9 -4 4 - 8 ISSN 16140206

Imprint

Spring/Summer

2018

4 2

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Marcelo Burlon Kids of Milan

Achim LIPPOTH

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2018

CARBON SOLDIER

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, kid s wear

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2018

SOF T GALLERY

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2018

, kid s wear Selection Spring/Summer

CarlijnQ

2018 , kid s wear Selection

kid ,s wear Selection Spring/Summer 2018 kid ,s wear Selection Spring/Summer

2018

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lrich o o W

Kid

lrich o o W

Kid

lrich o o W

Kid

lrich o o W

Kid

lrich o o W

Kid

lrich o o W

Kid

, kid s wear

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2018

MONNALISA Where is Marlo

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Krutter

2018

, kid s wear Selection Spring/Summer 2018 , kid s

GOGANGA

Selection Spring/Summer

MISS L . RAY

2018

wear

JAKIOO

Amelie Amelie Amelie Amelie Amelie Amelie Amelie Amelie Amelie Amelie Amelie Amelie Amelie Amelie Amelie Amelie Amelie Amelie Amelie Amelie , kid s

wear

Selection

et et et et et et et et et et et et et et et et et et et et

Sophie Sophie Sophie Sophie Sophie Sophie Sophie Sophie Sophie Sophie Sophie Sophie Sophie Sophie Sophie Sophie Sophie Sophie Sophie Sophie

Spring/Summer

2018

, kid s

wear

L I T T L E R E M I X

WOLF & RITA

MO T OR ETA

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Selection

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2018

, kid s wear

THE SMALL GATSBY

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2018

MUNSTER K I DS

wear

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2018

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on Selecti

wear

2018

, d i k s

mer m u S / g n Spri

2018

on Selecti

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2018

ummer S / g n i r Sp

, kid s wear

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2018

, kid s wear

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2018

Popupshop

, kid s

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R EONN A E N LCELR OM AFNA REER NOCNNF T NTE NE NCL CL M FN TO A F NT E N CL M MNO FA EER NOCN TNM NEFN LECALNMOM FA FAE R E R ON NATN E N FCALN T E F M N L N NTNTE NE NCL MT FA EFN ECRL OM AN FA REETR NO E R ON AN R E CNLCE M N T C E E R ON NT O A TO NF LRE OMNO FNATN ERNENCNC TNMT NEFN LECLEMO FAN F E N CL M A M LE LE OM AFNA R ER N NT E NF CLE ERNE CNLC M N F T T MO FA E R NOCN ANM A R O F N N C E E M NF N LE MO AN R T OM FNAF LRE ONO NATN ERNE CN TM NM L T E C N E T N L L C FA R N E N CL O AN REER NOC ATN ERNE CNLC MT FN E NC T L M F O R E F N E A A M E E N N F F N O O T T M R A N N N EFN LC E LRE OMNO AFNA LREER NOCNNTNT E NEFNCLE MTO FA LE R ON ANT R E N CNLCE NM T A F O M NEFN LECL MO AN ERNE CNLC TNM FA R E NC NT E NF CLE MO FA LREERN NOCN NATNM T R A E E F N F O T OM NAF LRE MNO NAT ERN C TNMT NF LE MO AN R E NC NT EFNA LC E EFN LE NC T M NF LE M FNA LREER NOCN NATNM ERNEF CNLEC NM O N AN R E N T A R F N N O O T T N N LEE N ATN E N CL T M F T OM EFNAF LCELRE OMNO AFNAT R ANLE R E ONCANT R E N NCL M RNE CL M T O FA E R ON N N R E C A F F N N E E O T T M NF LE MO AN R CN TNM M N L N E A R E NC NT E N C CR E F F N O T N LE L R L E C A A A NF LE MO FAN R E ONC NT E N NCL T M NFAELREER OMNOC FNATN EERNE NCL TNM T E R O N AN R E N N C T O FN NF LE MO FAN E R ON NT NEFN NLEC M A F LEE N NATN E N CL T M FA L AN R E NC T E N CL M AFNA R RNE CL M E M FA R ON TNM T M NF LE T O FA E R ON NT F E O T N N O AN R E NC T E N CL O AFNA R E NC NT E N CL wear Selection Spring/Summer 2018

, kid s wear Selection Spring/Summer 2018

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wear

Spring/Summer

Selection

2018

, kid s

wear

2018

f o r a c c e s s o i r e s t h a n k s t o Stella McCartney Kids, Leontine Vintage, Ca&Lou, Easy Peasy, PLV, Jarrett, Gucci, Sunchild, Oeuf, Ray-Ban, Hunter, Grevi, Givenchy Kids, Mc2 Saint Barth, Raspberry Plum, Zara, Tetes Blondes

Spring/Summer

Selection

“Take your pleasure seriously!” KID’S

WEAR,

VOL.

Toy Story with cultural-historical claims – and contemporary relevance: the Vitra Design Museum in Weil am Rhein shows Play Parade. An Eames Exhibition for nt brain research has re peat Rece Kids. edly con firm ed

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Tex t : M i c hael K rö ger

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At the same time, the warnings are getting louder that children have lost over twelve hours of play per week over the past two decades; to school time, and elsewhere. The American Academy of Pediatrics, a respected body of paediatricians in the US, clearly warns that this could have drastic consequences. Play deprivation is an attack on the foundations of child development. It’s game-over for a healthy upbringing. Thank goodness we have advanced thinkers such as Gerald Hüther, a brain researcher from Germany, and Christoph Quarch, a philosopher, remaining stoic and writing books that are as committed as they are well-founded, such as Rettet das Spiel! (Save the Art of Playing!). And thank goodness, again, for exhibitions like Play Parade. An Eames Exhibition for Kids. The show by the curator Janna Lipsky, on from September 9, 2017, to February 11,

2018, in Weil am Rhein, also steers the focus towards play – albeit in a very different way – and the seriousness behind it. In this sense, Play Parade, the first exhibition at the Vitra Design Museum specially designed for children and families, shows what you can do with dedicated play. For your whole life, if possible. The exhibition gives a comprehensive insight into the toy designs of Charles and Ray Eames, the legendary American designers who wrote design history from the 1940s to the 1970s. Exhibits include groundbreaking items like THE TOY, a modular system of rods and colourful bits you can use to make planes, tents, stalls and a thousand other things. And well-known games like House of Cards, to build oversized card houses with. Eames’ concept of seeing toys as concrete pioneers of creativity and great ideas becomes

tangible, and you can even discover and immerse yourself in it in an elaborate room installation. Besides, it’s not just for kids. Eames’ toys were always intended for adults, too. At least for those who, like the creators themselves, have enough enthusiasm for the fascination of play for a lifetime.

As well as the toy designs, you can watch the early, thrilling short films by Ray and Charles Eames, such as Tops and Parade, featuring dancing roundabouts, puppets and toy trucks smartly parading in front of painted scenes. The second theme of the Charles and Ray Eames’ world of play includes objects from the couple’s private toy collection, which have

PLAY PARADE. AN EAMES EXHIBITION FOR KIDS Curator: Janna Lipsky

always served to inspire their own developments. The exhibits show a piece of cultural history in the world of playing. If you want, you can even put the timelessness of the individual concepts to the test. The original objects are in glass showcases, of course, but you can play with

reconstructions and updated versions. Our verdict: if you have time for a playdate, visit the exhibition in Weil am Rhein. With or without children. And maybe on the way you could read Gerald Hüther and Christoph Quarch’s Save the Art of Playing!. As Charles Eames said, “Take your pleasure seriously!”

Vitra Design Museum Gallery Charles-Eames-Straße 2 79576 Weil am Rhein Germany September 9, 2017, – February 11, 2018 10 am – 6 pm every day

w w w.v it r a. c om

creativity is a way of life. It’s not surprising that

For Rikke Jespen,

KID’S

WEAR,

VOL.

the meteoric rise of Danish kids’ wear label Molo can be attributed at least partially to her creative prowess. Growing up surrounded by clothes, fashion is practically in her DNA: “As a child, my mother had two shops – one with women’s wear and one with kids’ wear. Because of that I knew that I wanted to work within in the clothing industry.”th ec l o t h i n g

After completing an international master’s degree in marketing and management at Copenhagen Business School, Jespen wrote her thesis for a major Danish clothing company that recruited her immediately after graduation for a marketing gig. This laid the foundation for the ultimate collision of passion and vocation. Jespen is proof positive that following your passion is the only real career path for the creative adult. “I ended up working as brand manager before starting as a marketing manager for another Danish clothing brand. I joined Molo almost ten years ago and together with my husband, I run the company. At Molo, my responsibility is marketing and product development. ur hobb

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Te x t: J e n n i fe r Ir i z a r r y

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Molo Molo Molo Molo Molo Molo Molo Molo Molo Molo Molo Molo Molo Molo Molo Molo

So, Rikke, what would you say has been the most defining moment in the evolution of the brand?

Molo

We’ve had so many defining moments on this journey so far. Every time we decide to enter a new market it is a change because you will never know the outcome. Currently, the United States and Asia are two new

chapters in our brand story. And because of the deep culture differences compared with the European market, we don’t know yet how everything will turn out but we’re really excited to start this new chapter.

Kong-based web shop as well. Expansion-wise we look quite a lot into South East Asia and will be starting up with selling our swim collection at the Department store David Jones in Australia.

You recently opened a store in Hong Kong, didn’t you?

That’s so exciting, congratulations. What are your plans in the States?

Actually, we have two stores in Hong Kong now and have just launched a Hong

In the US market, we have recently opened a showroom in

Los Angeles in order to have a presence on the West Coast. We’ll do everything to avoid being bored …

How is it to manage a creative organisation? It’s the most challenging but also the most rewarding task. For people, to be creative they need a sound working environment – a place where people feel at home, inspired and listened to. I believe in

empowerment and respect for each individual. I don’t believe in micromanagement but rather, to define the overall frame within which people can unfold their creativity. Accepting mistakes as part of the creative process, is so important. Sometimes a style that looked great as a sketch turns out to be quite awful but allowing for a huge playground where it is accepted that not all things work out also opens up space for those original designs that

Molo

move us forward. And that’s fun. I feel really grateful for being surrounded by as much creative talent as we have in the company.

I’ve always felt that Molo is a perfect example of a label making clothes that kids actually want to wear. You are

able to strike this incredible balance between being fashionforward but not in a way that makes kids feel different for their taste in fashion. Molo is comfortable, easy to wear,

super fun and definitely on-trend. What are the largest drivers of trends in kids’ fashion from your perspective? In kids’ fashion, there are some things that stay universal. I find that quite appealing because kids’ clothes can then be handed down

a child. I remember asking my mother, sometime around 1985, to buy me this crazy Memphis Groupinspired appliqué sweater. She didn’t Yes, totally! relent, but I remember I was very tearfully emotional telling about my clothing as myself to a smaller sibling or sold second hand and still be relevant. Anything that kids can relate to are drivers of trends. It can be figurative things like animals that kids know of and care for and all of a sudden, a skirt with bunnies on it can be transformed into an item to die for in their eyes.

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Molo

I would never forget the beauty of that item … and I never did! Is Molo influenced by larger trends in women’s or men’s wear as well?

Molo

work at me and preferably when Molo. eaten in Italy, So, let’s too. So naturally my best last talk about meal was in Italy music. Is this summer there a new where I had a superb linguini artist or with seafood new-tositting at our favourite holiday you-artist spot on the that you island of Elba have with my family, overlooking the recently sunset. It’s discovered food for the soul. that you Oh, it’s love so So, I love undeniable that much? many of the the movie trends you see in AMÉLIE adults’ fashion Just recently eventually find I discovered and there their way to the M.I.L.K. It’s a is a scene kids’ segment. two-year-old where the Like now with all Copenhagen the sportswear soul collective heroine’s influences in based on love fashion – it’s friendships interest is everywhere! between a As this is a very number of evaluated casual trend, it musicians and by her goes well hand in artists. I heard the single If hand with kids’ best friend wear as We Want To and based on functionality then went home his plays a and played their huge role when music until knowledge designing for my kids and of proverbs. husband were kids. about to throw The up. It’s a funky Let’s thinking is and groovy kind that anyone switch of sound that I treasure quite who gears a a lot. knows their little. I want proverbs to get a I’m a must be sense of huge fan a decent how your of Italian food. It is human creativity the best being – lol. as a product cuisine What is director is in manifested the your world outside favourite if you of your ask proverb?

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Describe your las t

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Many proverbs hold a lot of truth in them and can be used in many situations. I really care for the proverb ‘nothing ventured, nothing gained’. Sometimes you need to take chances in life in order to move forward. You can’t be sure of every step that you take. It’s part of the journey and it is also okay to make mistakes but great gains come out of taking chances. It is always fascinating to get out of your comfort zone. That’s why I like this saying a lot.

Choose three people, living or dead, that you’d take to tea. It might be a borrowing answer, but it would be my husband and our kids. Our everyday life is quite hectic so I love when we have a little bit of time together. Our kids are getting to this age where it is okay to be sitting down and just talk. It is so rewarding to experience their

little personalities grow and a lot of fun too. And spending time with my husband is amazing because he is the soulmate of my life!

Finally, tell me about a favourite childhood memory. It’s a bit weird but six years ago or so I went to a zoo with my family where we were watching a show with a chimpanzee. Among the audience, I was chosen to compete with the chimpanzee in drinking a chocolate milk as fast as possible. I did not even like chocolate milk, and before I got started, the chimpanzee was already done. People clapped wildly with me standing on the stage all shy but I thought it was a big moment. It made my day and I can still recall it – even that the chimpanzee was named Alfredo.

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Te r

d n

im esa Z

A n i t a D o r n e r,

the respective founder and creative director of luxury heritage m

er m

brand THE

SMALL

GATSBY, have delighted families

the world over for their modern take and stunning interpretations of the elegant silhouettes of early twentieth century fashion. Teresa and Anita graciously invite us into the world of their Vienna atelier, brimming with the energy of master craftsmanship and inspired by the glorious legacy of Viennese art and philosophy.

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Te x t: J e n n i fe r Ir i z a rry

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What are the unique challenges of scaling a localised Viennese handicraft for a global audience?

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It’s all there – the traditions, the history, the love for the detail. We only needed to collect it all, and bring it together. The only thing is: there are only so many able hands who can sew, stich, embroider, smock, paint, embellish, etc. at the high level we demand. So now we have gone even beyond Vienna, to places close by, like Styria, Milan or Sopron, places we can reach within two or three hours drive, and bring the expertise and talent to our Vienna Workshop. It allows us to not only offer our garments to our selected customers worldwide, but also to tailor for our testimonials, which is a whole different story in itself.

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Werkstätten, How does as translating the The Small impressive style Gatsby act of artists like as a steward Gustav Klimt, Moser, of Vienna’s Koloman Josef Hoffmann, heritage in Otto Wagner and their friends, couture into their time. finishing, design and What fabrics? aspects of historical Vienna has been childhood a melting pot for art and culture does for centuries. The Small Hundred years Gatsby ago, to work in fashion you keep alive either went to for the Paris or Vienna to get inspiration modern and to be where family? innovation was rooted. It was a time when Vienna’s rich heritage got an enthralling twist – a time when the zest for life was so tangible. The art and philosophy movement of the Vienna Secession broke with historical tradition and gave Vienna’s artists a new concept. The Small Gatsby’s collections and visualisation concepts – the brand’s essence presented in our JAZZ

CLASSICS

collection – are a tribute to this iconic time. We think of the resulting handicraft imprint of Wiener 46

If you look at old photographs of kids in early last century, they are often captured playing anywhere and everywhere. They were happy in their private, imaginary world, within the world of grown-ups. It’s this wildness, this ability to make anything a playground, which we treasure and which we try to communicate as something important and worthy with our garments. Our apparel, regardless of how formal it is, always offers full freedom of movement, and the themes of our collection often reference wildness,

rebellion, freedom and being in the moment, or visualisation. We go for boldness AND subtlety, and always for the daring, the unseen and unwatched, the natural grandeur, the quirky, or that one small, salient moment. We aim to pass on our love for beauty in all things – the most quotidian thing always reveals one aspect of astounding beauty if you look closely enough. We think these are values of great worth to children and grown-ups today, considering the mechanisation and the digitalisation in the artificial world we all inhabit and children are now growing up in.

Tell us about a treasured memory from your own childhood. TERESA: The sun and the heat of the flagstones on my skin, my brother and I lying next to the pool and warming up like

little reptiles after hours of playing in the water. Big grin on his face, on my face. Every summer. Every day.

What is the most important value for you as entrepreneurs? How do you measure trust? Trust is the foundation of all life – and of all relations between all creatures if they choose to live peacefully. If you are aware of your own responsibility and if you respect others, and focus on only doing things from the heart, you will be successful. Start with trusting yourself, we’d say. And be kind. As for niche partners: every artisan wants recognition for their work, and if you give that and respect real work done by real people, they will come to you. It’s all out there. We measure trust in terms of our successful long-term partnerships.

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traditional and possibly hierarchical industry?

What strategies do you employ to empower people as individuals in a very KID’S

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TERESA: I feel there is two major tendencies in kids’ fashion design: mini me for one, and then quite the opposite, the notion to create something for children that is uniquely theirs. Above all is pop culture, and the big players who inspire our dreams, no matter what age we are. It’s impossible to withdraw oneself from their influence – it’s everywhere.

you ha Do

dress is equally perfect and pure. The THEO pullover, Anita developed that when she was still very young and it’s the most perfect piece of knitwear. It’s suitable for people of any age – a baby, a toddler, a child, a teen, women, men, grandfathers and grandmothers. Its hand finished quality, the gorgeous merino raw material, the cut and the very rare method of using traditional links-links hand machines from early last century make it something so worthy, and so perfect, I love it. And then that blue-green colour – somehow it makes everyone’s eyes bright.

TERESA: This summer’s MARIE dress for young adults, is my favourite. I love the short in front, long in the back style, the flattering silhouette, the subtle luxury of the Austrian brocade linen. It’s a stunner and Anita’s masterpiece, I’d say. The version for younger girls, the AGATHA 46

We have just launched our own e-commerce site – at a technical level worthy of the very big players. We have managed to turn this company into a home for both of us, have collected so many gorgeous people with great talent and love for the game. Last year was a big turning point for us, where the essence of the brand, the company and we ourselves were put to the test on so many levels – and we made it. We’re now panting a bit but beaming with gratefulness and pride, finally able to indulge in what we have created.

What successes have you celebrated recently?

Tell me the most memorable dining experience you have had.

With renowned Tokyo luxury department store ISETAN having invited us repeatedly to show new capsules and launch seasonal collections, we are going east in big strides.

TERESA: Anita and I took our future testimonial for another future brand of ours – him being a silver haired icon – to dinner. Imagine you go to a nice, dignified place for truly amazing vegan cuisine,

e? piec

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Innovation comes easily to children, if you let them explore, and this is exactly how we try to work. Let’s pretend we don’t know what this fabric or that closure has initially been made for, and just see what it could become in our collection. A fabric made f or furniture is perfect for that voluminous gala dress. Magnetic buttons for handicapped people turn out to be ideal for small kids’ hands – and fun! We could not name the most innovative thing we did so far, maybe it is just how we start our creation process – we’re always open to new ways of putting things together.

Creating garments is a very traditional industry, with a traded system of lifelong learning to reach mastery. With established processes which have been tried and tested for centuries. We are breaking up the old hierarchies by empowering people and fostering self-management. Holacratic structures, in which teams are organised in circles, with everyone participating in multiple circles, with a different role in each, are paired with cultural and emotional coaching to allow every single member of our company to develop their personality, their abilities and their passion constantly. It is incredibly rewarding. You get trust, gratefulness, fun, and you can watch your team and yourself growing into stronger and more satisfied human beings.

What do you think are the largest drivers of trends in kids’ fashion?

or a ve favourite col lection

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What makes The Small Gatsby such an innovative brand?

and instead of having one waiter, you’ve got five. And then seven greetings from the kitchen in due course. I have no idea what happened that night – we laughed, we cried, we made promises for life. It was all kinds of magic.

What kind of music is inspiring the masterminds behind The Small Gatsby these days? TERESA: Max Richter’s Recomposed album. Take a perfect masterpiece (Vivaldi’s Four Seasons) and translate it into the now. Its mind blowing. ANITA: At the moment, my playlist is very jazzy, from the 50s and 60s, perfect for working in a nice flow. All replies are from both Anita and Teresa, unless otherwise indicated.

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Barbara Bruno, founder and creative director

INTERNATIONALLY BELOVED TINYCOTTONS lives an

of the

extremely creative life. One has only to browse her aesthetically soothing Instagram feed to understand immediately that her love for design transcends every aspect of her life. Like tinycottons’ d are at once organic and warm, yet utterly contemporary in their graphic sensibilities. The play between soft and comforting fabrics with artful and bold design is exactly what has launched this Barcelona-based brand into the pantheon of kids’ fashion standouts. With the recent launch of a tinycottons women’s wear capsule and a collaboration with Puma, there seems to be no end to the heights tinycottons will reach. And is it any wonder that Barbara is not just at the helm of a thriving enterprise, but also the mother of four children? Motherhood is perhaps the most creative endeavour of them all … ( @ barb _ bru no)

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I miss time, never-ending days, birthday excitement, the first day at school, Christmas time, smells of summer, the fact that I was never cold! I really miss this unique feeling of total happiness for the simple things, the freedom of unconsciousness, when I would play with some play mobiles on a path outside my home or construct imaginary metropolises. I used to play for hours at city building … and when the city was finished, I was already tired of it. In the end, the game was simply the process and being focused in the moment.

How do women’s wear or men’s wear trends KID’S

affect what’s happening in the kids’ market? At tinycottons, we are paying special attention to adults’ fashion. I think fashion is a general trends reference, even if we all have our own sparring that is progressing and changing with time. I think little brands like ours can be a reference for the big kids brands and it’s quite dangerous. We have to be careful they don’t ruin us for these actions.

much better. Even so, we are currently in one of the most defining moments in the evolution of the brand. Lots of changes and news will happen with the A/W 2018 collection. We re-designed the logo and the all brand imagery but without losing our street

vibe, graphics and modern inspiration.

I think every new season is crucial, as we rebuild everything from scratch. We always try to start by learning from our errors and to do things

Biorhythms have such a huge impact on our creativity.

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When I am sleeping I guess I am most creative, because I am doing a general recap of the day. Generally, I always have

opposite. I can’t control my head! So, it’s better for me to make a note, it helps me to keep calm and to be less anxious.

What What is iyour sy ou favourite r proverb? favourite

What are you cooking up in your kitchen these days? I don’t have any special one dish that I make per se. Recently, I’ve been cooking lots of poke. I think this is very healthy and we all love it at home! We can totally invent new riffs and put what we want in it. It’s like a personal and unique recipe.

If you could assemble the ultimate historical dinner party, who would be on the guest list?

What is the most challenging aspect of running tinycottons and what new developments can we expect on the horizon?

WEAR,

How does that play out for you as a designer?

proverb?

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The creativity of children is so inspiring. What do you miss from childhood as an adult?

Coco Chanel, Steve Jobs, Henri Matisse, Le Corbusier and Amancio Ortega!

a notebook or my phone within reach so that I don’t forget anything like new ideas that come to me suddenly, pending subjects, or changes to a design or project, etc. I know it can sound mad but to me it’s quite the

The only place “success” comes before “work” is in the dictionary.

What about music? What’s on repeat these days? I am a new fan of Diana Krall. www. t iny c ot t ons . c om

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