ION, VOL.48 FASH LIFE AND CULTURE SPRING/ 19 SUMMER 20 48
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D F a et i *F ol l. ; begh ve ur4e8 ing y so pThe „S heD th Vi e 48 is ly, „T e s n t k , he e A . u f F c t D I i „ T R C w ht oo y ng he saTy ak n d hio s p i r Su re o ov ai e u h o „T . s I r f l d w y l an isp y T y- or s a hire ew o a so n , L ed . sa I fo t u r e e r a h i s r e l y th da m nm t a fin la d es e T m i fe D h r e e n . d E e n ys d * F r o l ys e O t” th th . h Vdo pe the e A b advee su rin y s G m aw P fo gua .” fo , C i ou av l.s4u rin y Viole re gl r O ro e e p e r F k D y r * od ul e g * F t bgeh e e m s s F t o g h D , i u r R L 8 n h a Tp i e “S T a ai na , a ve s t e fo t u A n sh n s p Fa tD. kin th ly,y “TTo ea R r y e fo g s e i r o o k a n u o I n t w i rt e d g e a h r k I r o a i w o i r y fo s t d s d fi r l e m h s i h e a s n n e ho ay e d ay ne n so , L d . an isp ly . de T -d rm an the er w o fi a la I of tha y Gea A g d s t s la r; ay e m d ay ne n m i fe D fo u a th t th .“ r P w e A ha.vde d su erin hey e e r i s.“ d*Frro la s P fo gu O G e r * m s, ov us ge e Fa t i L fo , C s c o be e g s r na a * e m ws r o r u ag e F a et i od ul v Any sh nsp LD kin e th ly, pe nd e th to F , R n e v n s n i t a s a o T a e i u ts r A n h sp d r an n fo t e h i r y e fo g s e i r o o k a I so n , L ed . r t re . 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To eak s e t I n r a e t w t h d e fi e o l m m h l h i s y D l a n , d o i f a y o n T a l. ay e d ay o ou a o m Li . n .de e e, f t at n s Vi I A 48 fi la e s.“ d r la s P e fo gu fo C i s c o gh h e th G e r; ha.d d s per the e fe , D i s Th “ w O a ys n e n g od ul v y i e o e r A n f t v u c T r * g C e F t oo m s, ov us e “ ya be e . 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Li . D ol le m t *F ; e th t th o n . d h so , L d . e y i f o d of y e . y e V a e A g a i d u s s e eD e 4 s G la , e r f t u m i fe D g h . f ; c o t 8 C r P ” T oo y “ h e th F et ht o e o * e m ws r o r u ag e e a L “T . d ultu ver w Sur fo , C i s c o I i y na , a ve s t A n y sh n s p f od ul v e sa h o r n s nt d t h o e T r t e. aVn isp ly t e d ion i r e t“ fo t u r e e r s e h th t ho h odl le e h so , L d . rt m Eof ha y ear V I . O t“ ro u a . s4 ri ey Vio
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contents
Spring/Summer 2019
kid’s wear, Vol. 48
Editorial p. 16 Contributors p. 24 Imprint p. 26 Selection p. 28 Baby Special: Timo Wirsching, Anja Schwerbrock, Tips p. 93 Living Special: Achim Lippoth, Kumi, Tips p. 121 Bikkembergs Kids p. 112 Dolce & Gabbana p. 116 Il Gufo p. 150 Colin Pantall p. 138 Bobo Choses p. 154 Pleased to meet you p. 160
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Editorial p. 16 Contributors p. 24 Imprint p. 26 Selection p. 28 Baby Special: Timo Wirsching, Anja Schwerbrock, Tips p. 93 Living Special: Achim Lippoth, Kumi, Tips p. 121 Bikkembergs Kids p. 112 Dolce & Gabbana p. 116 Il Gufo p. 150 Colin Pantall p. 138 Bobo Choses p. 154 Pleased to meet you p. 160
e a p e p S S S n o n n i h io io s h h s s Fa a a F F ak e ak p e p S S S n o n n i h io io s h h s s Fa a Fa F k a k e a p e p S S S n o n n i h io io s h h s s Fa a a F F k a k e a p e p S S S n o n n i h io io s h h s s Fa a a F F ak k e a p e p S S S n o n n i h io io s h h s s Fa a a F F k a k e a p e p S S S n o n n i h io io s h h s s Fa a a F F k a k e a p e p S S S n o n n i h io io s h h s s Fa a a F F ak k e a p e p S S S n o n n i
Editorial p. 16 Contributors p. 24 Imprint p. 26 Selection p. 28 Baby Special: Timo Wirsching, Anja Schwerbrock, Tips p. 93 Living Special: Achim Lippoth, Kumi, Tips p. 121 Bikkembergs Kids p. 112 Dolce & Gabbana p. 116 Il Gufo p. 150 Colin Pantall p. 138 Bobo Choses p. 154 Pleased to meet you p. 160
Editorial p. 16 Contributors p. 24 Imprint p. 26 Selection p. 28 Baby Special: Timo Wirsching, Anja Schwerbrock, Tips p. 93 Living Special: Achim Lippoth, Kumi, Tips p. 121 Bikkembergs Kids p. 112 Dolce & Gabbana p. 116 Il Gufo p. 150 Colin Pantall p. 138 Bobo Choses p. 154 Pleased to meet you p. 160
Editorial p. 16 Contributors p. 24 Imprint p. 26 Selection p. 28 Baby Special: Timo Wirsching, Anja Schwerbrock, Tips p. 93 Living Special: Achim Lippoth, Kumi, Tips p. 121 Bikkembergs Kids p. 112 Dolce & Gabbana p. 116 Il Gufo p. 150 Colin Pantall p. 138 Bobo Choses p. 154 Pleased to meet you p. 160
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contents
Spring/Summer 2019
kid’s wear, Vol. 48
kid’s wear Vol. 48/ Essay “Nature” p. 161
To the Violet
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kid’s wear Vol. 48/ Essay “Nature” p. 161
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kid’s wear Vol. 48/ Essay “Nature” p. 161
night is the nurse
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of all
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sleep”
Words by John Clare, nature observer and poet Concept and Editing Michael Kröger & Heiko Schulz Drawings by May, Lily & Jasper
Concept and Editing Michael Kröger & Heiko Schulz
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contents
Spring/Summer 2019
kid’s wear, Vol. 48
FASHION VIEW FASHION VIEW FASHION VIEW
Achim Lippoth pp. 212, 250 Jelka von Langen p. 194 Mike Meiré Achim Lippoth p. 230 pp. 212, 250 Jelka von Langen p. 194 Mike Meiré Achim Lippoth p. 230 pp. 212, 250 Jelka von Langen p. 194 Mike Meiré p. 230 Achim Lippoth pp. 212, 250 Jelka von Langen p. 194 Mike Meiré Achim Lippoth p. 230 pp. 212, 250 Jelka von Langen p. 194 Mike Meiré Achim Lippoth p. 230 pp. 212, 250 Jelka von Langen p. 194 Mike Meiré p. 230 Achim Lippoth pp. 212, 250 Jelka von Langen p. 194 Mike Meiré Achim Lippoth p. 230 pp. 212, 250 Jelka von Langen p. 194 Mike Meiré p. 230 Achim Lippoth pp. 212, 250 Jelka von Langen p. 194 Mike Meiré Achim Lippoth p. 230 pp. 212, 250 Jelka von Lange p. 194 Mike Meiré p. 230
FASHION VIEW FASHION VIEW FASHION VIEW FASHION VIEW FASHION VIEW FASHION VIEW FASHION VIEW FASHION VIEW FASHION VIEW FASHION VIEW FASHION VIEW FASHION VIEW FASHION VIEW
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Ac h i m Li p p o t h An n - K a t r i n W e i n e r Pe t r a B a r k h o f En r i c o Fr a g a l e Es p o s i t o Pa t r i c i a B a r k h o f Fr a n c e s c a B i s c e g l i a Mi k e Me i r é Ti m Gi e s e n , Mo n i k a K o c h s , Ma r i e La u t s c h , Sv e n j a W i t t m a n n K r ö g e r Sc h u l z , k r o e g e r - s c h u l z .d e Ac h i m Li p p o t h , Mi k e Me i r é , Co l i n Pa n t a l l , Ti m o W i r s c h i n g , J e l k a v o n La n g e n K a t i e K e n d r i c k , Mi c h a e l K r ö g e r , He i k o Sc h u l z , J u l i a v a n Ho v e e d _ i t ! , He i k e Te k a m p e , Co l o g n e Lo g o s Gr o u p , l o g o s .n e t Fr a n k Pe s c h , Sa c h s s t r a s s e 28/8, 50259 Pu l h e i m - B r a u w e i l e r , Ge r m a n y o p t i m a l m e d i a Gm b H, Rö b e l /Mü r i t z Vi a Pr i v a t a Ca s c i a , 6 /8 20128 Mi l a n , It a l y Te l . + 3 9 0283 4243 07
Publisher and Editor-in-Chief: Editorial Director: Digital Director/Deputy Editor: Digital Editor: Managing Editor: Fashion Assistant: Art Director: Graphic Design: Editorial Consultants: Photographers: Contributing Editors: Copy-editing: Translation: Layout: Printing: Editorial Head Office: Editorial Offices: Australia: Belgium: Brazil: Denmark: France: Great Britain: The Netherlands: Spain: USA: Publishing House:
B e l i n d a B l o o m a n , b e l i n d a @ k i d s w e a r - m a g a z i n e .c o m An n e K u r r i s , a n n e @ k i d s w e a r - m a g a z i n e .c o m Lu c i a Co i m b r a , l u c i a @ k i d s w e a r - m a g a z i n e .c o m Ol i v i a Ro h d e , o l i v i a @ k i d s w e a r - m a g a z i n e .c o m An n - K a t h r i n Ob e r m e y e r , a n n - k a t h r i n @ k i d s w e a r - m a g a z i n e .c o m K a t i e K e n d r i c k , k a t i e @ k i d s w e a r - m a g a z i n e .c o m An n e - Cl a i r e Pe t i t , a n n e - c l a i r e @ k i d s w e a r - m a g a z i n e .c o m Al i c i a Ar m e t , a l i c i a @ k i d s w e a r - m a g a z i n e .c o m J e n n i f e r Ir i z a r r y , j e n n i f e r @ k i d s w e a r - m a g a z i n e .c o m k i d ’ s w e a r Ve r l a g Lu x e m b u r g e r St r a s s e 124 – 13 6 5093 9 Co l o g n e , Ge r m a n y Te l . + 49 221 88 88 6 6 0 Fa x + 49 221 88 88 6 6 22 k i d s w e a r - m a g a z i n e .c o m El l e n , J o s c h a , Lu c i a n , Lu k a s , Ma y a , Ni k l a s
We would like to thank:
ISB N 97 8- 3 - 94117 9- 46 - 2 ISSN 16 140206 © 2019 f o r a l l c o n t r i b u t i o n s : k i d ’ s w e a r Ve r l a g Al l r i g h t s r e s e r v e d . Re p r o d u c t i o n w i t h w r i t t e n p e r m i s s i o n o n l y . No l i a b i l i t y c a n b e a s s u m e d f o r u n s o l i c i t e d m a n u s c r ip ts ,p h o to s ,e tc . An n u a l s u b s c r i p t i o n f e e : EUR 3 0,– p l u s p o s t a g e /s h i p m e n t . In t h e e v e n t o f n o n - a p p e a r a n c e /n o n - d e l i v e r y d u m a je u r e it s h a ll n o t b e p o s s ib le to d e m a n d r e p la o r a r e fu n d o n p a id s u b s c r ip tio n fe e s . K i d ’ s w e a r Ma g a z i n e i s p u b l i s h e d t w i c e y e a r l y b p u b l i s h i n g h o u s e k i d ’ s w e a r Ve r l a g . Th e p r i c e l i s t f o r p l a c i n g a d s d a t e d 2019 s h a l l a p Th e p l a c e o f j u r i s d i c t i o n i s Co l o g n e , Ge r m a n y .
Publisher and Editor-in-Chief: Editorial Director: Digital Director/Deputy Editor: Digital Editor: Managing Editor: Fashion Assistant: Art Director: Graphic Design: Editorial Consultants: Photographers: e to fo rc e c e m e n t y th e p ly .
Contributing Editors: Copy-editing: Translation: Layout: Printing: Editorial Head Office: Editorial Offices: Australia: Belgium: Brazil: Denmark: France: Great Britain: The Netherlands: Spain: USA: Publishing House:
We would like to thank:
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Ac h i m Li p p o t h An n - K a t r i n W e i n e r Pe t r a B a r k h o f En r i c o Fr a g a l e Es p o s i t o Pa t r i c i a B a r k h o f Fr a n c e s c a B i s c e g l i a Mi k e Me i r é Ti m Gi e s e n , Mo n i k a K o c h s , Ma r i e La u t s c h , Sv e n j a W i t t m a n n K r ö g e r Sc h u l z , k r o e g e r - s c h u l z .d e Ac h i m Li p p o t h , Mi k e Me i r é , Co l i n Pa n t a l l , Ti m o W i r s c h i n g , J e l k a v o n La n g e n K a t i e K e n d r i c k , Mi c h a e l K r ö g e r , He i k o Sc h u l z , J u l i a v a n Ho v e e d _ i t ! , He i k e Te k a m p e , Co l o g n e Lo g o s Gr o u p , l o g o s .n e t Fr a n k Pe s c h , Sa c h s s t r a s s e 28/8, 50259 Pu l h e i m - B r a u w e i l e r , Ge r m a n y o p t i m a l m e d i a Gm b H, Rö b e l /Mü r i t z Vi a Pr i v a t a Ca s c i a , 6 /8 20128 Mi l a n , It a l y Te l . + 3 9 0283 4243 07
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k i d ’ s w e a r Ve r l a g Lu x e m b u r g e r St r a s s e 124 – 13 6 5093 9 Co l o g n e , Ge r m a n y Te l . + 49 221 88 88 6 6 0 Fa x + 49 221 88 88 6 6 22 k i d s w e a r - m a g a z i n e .c o m El l e n , J o s c h a , Lu c i a n , Lu k a s , Ma y a , Ni k l a s
ISB N 97 8- 3 - 94117 9- 46 - 2 ISSN 16 140206 © 2019 f o r a l l c o n t r i b u t i o n s : k i d ’ s w e a r Ve r l a g Al l r i g h t s r e s e r v e d . Re p r o d u c t i o n w i t h w r i t t e n p e r m i s s i o n o n l y . No l i a b i l i t y c a n b e a s s u m e d f o r u n s o l i c i t e d m a n u s c r ip ts ,p h o to s ,e tc . An n u a l s u b s c r i p t i o n f e e : EUR 3 0,– p l u s p o s t a g e /s h i p m e n t . In t h e e v e n t o f n o n - a p p e a r a n c e /n o n - d e l i v e r y d u m a je u r e it s h a ll n o t b e p o s s ib le to d e m a n d r e p la o r a r e fu n d o n p a id s u b s c r ip tio n fe e s . K i d ’ s w e a r Ma g a z i n e i s p u b l i s h e d t w i c e y e a r l y b p u b l i s h i n g h o u s e k i d ’ s w e a r Ve r l a g . Th e p r i c e l i s t f o r p l a c i n g a d s d a t e d 2019 s h a l l a p Th e p l a c e o f j u r i s d i c t i o n i s Co l o g n e , Ge r m a n y .
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elec D
elec ’S
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tion
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elec
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20 19
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tion
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elec
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20 19
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ti
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elec
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S
(Selection MISS L. RAY/ BARN OF MONKEYS)** kw48 S/S 2019
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E
ID
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A
E
A
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8
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8
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20 19
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20 19
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20 19
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tion
tion
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elec
elec
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8
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20 19
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tion
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elec
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ID
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Se lec tio n
tion
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elec
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elec
20 19
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A
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tion
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20 19
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ti
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elec
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(Selection INFANTIUM VICTORIA, doll ANNE-CLAIRE PETIT)** kw48 S/S 2019
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ID
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8
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20 19
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20 19
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20 19
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tion
tion
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elec
elec
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20 19
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tion
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Se lec tio n
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elec
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20 19
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tion
tion
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elec D
elec ’S
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20 19
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20 19
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ti
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elec
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(Selection BIKKEMBERGS KIDS)** kw48 S/S 2019
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8
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Vo l
20 19
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20 19
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20 19
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tion
tion
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elec
elec
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20 19
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elec
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tion
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ti
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elec
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(Selection BLAUER JUNIOR/ MOLO)** kw48 S/S 2019
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20 19
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elec
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20 19
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20 19
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tion
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elec
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(Selection MOSCHINO KID/ MUNSTERKIDS)** kw48 S/S 2019
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20 19
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tion
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20 19
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20 19
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20 19
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elec
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(Selection ANDORINE/ MIMISOL BY IMELDE BRONZIERI)** kw48 S/S 2019
’S
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8
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20 19
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20 19
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(Selection THE ANIMALS OBSERVATORY/ TINYCOTTONS)** kw48 S/S 2019
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20 19
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20 19
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(Selection TOCOTO VINTAGE/ YPORQUÉ)** kw48 S/S 2019
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20 19
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20 19
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20 19
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(Selection LITTLE REMIX/ DOUUOD KIDS, toy ANNE-CLAIRE PETIT)** kw48 S/S 2019
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Photographer ACHIM LIPPOTH / Styling ANNAH SEGARRA / Styling Assistant KRIS MAISANO / Hair and Make-up MELANIE HUNGER @ BIGOUDI using Davines Deutschland, WELEDA / Production Manager DENNIS OELLIG @PRODUCTIONUNIT/ Studio MIETSTUDIO.DE by Manfred Esser /
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*(all shoes MAISON MANGOSTAN/ NOVEL WALK) R
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(Selection PATRIZIA PEPE)** kw48 S/S 2019
Proudly present our new bag designed by The Animals Observatory!
Available on www.kidswear-magazine.com and at selected shows worldwide.
9
1
B AB Y b ra n d t ip s
Lu x u r y d e s i g n e r b a b y c lo th e s o n lin e !
Fe n d i K i d s
Ds q u a r e d 2 Gi v e n c h y
Ro b e r t o Ca v a l l i J u n io r
B a b y Di o r
For the past five y e a rs ,g ro w th in t h e c h ild r e n ’s w e a r m a rk e t h a s o u tp a c e d b o t h m e n ’s a n d w o m e n ’s w e a r .
B a b y c lo th e s a r e c le a r ly b ig b u s in e s s ,a n d g e t tin g b ig g e r. In t h e d e s i g n e r m a r k e t, o n lin e r e t a ile r c h ild r e n s a l o n .c o m
On l i n e d e s i g n e r b o u tiq u e h u b Fa r Fe t c h .c o m la u n c h e d a c h ild r e n ’s w e a r d iv is io n t w o y e a rs a g o .
Ma t c h e s f a s h i o n . c o m d e b u te d B a le n c ia g a ’s k id s lin e o n t h e p la t fo r m la s t J a n u a ry .
9
2
is le a d in g th e w a y : th e ir c u s to m e r s c a n ’t g e t e n o u g h o f Gu c c i , D& G, Ch l o é , Ro b e r t o Ca v a l l i , Mo n c l e r , Fe n d i , Ve r s a c e a n d m o re .
Ch l o é
Gu c c i
Ot h e r h a v e o th e s p m u c h Lu i s a v c o m h s to c k e c lo th in
2013 , w h i l e s o m e d e d ic ki d s w e a r m u lti- b r a n d s ite s h a v e b in b u s in e s s o v e r a d e c a in c lu d in g
e - t a ile r s c c u p ie d a c e fo r lo n g e r : ia r o m a . a s d ki d s g s in c e
9
3
a te d e e n fo r d e ,
St e l l a Mc Ca r t n e y K id s
Do l c e & Ga b b a n a
Em p o r i o Ar m a n i
Al e x a n d Al e x a . c o m . Af t e r Gu c c i , Do l c e & Ga b b a n a a n d Mo n c l e r ’ s m i n i a tu r e - s iz e d c a p s u le s … w h ic h o n e w ill b e
Ne t - a - Po n e x t c o lla t i o n ? An d b u t n o t le lu x u r y w o w e a r e -ta My t h e r e s
is e x p a n d in g in t o c h ild r e n ’s w e a r in J a n u a r y w ith c lo th in g , s h o e s a n d a c c e s s o r ie s fo r g ir ls a n d b o y s a g e d 2 t o 12
r t e r ’s b o ra la s t a s t, m e n ’s ile r a .c o m
a n d b a b ie s a g e d 0to 3 6 m o n th s .
B la c k ,o ff- w h ite ,w a r m g r e y s , s t o n e c o l o u r s . So m e s l i g h t l y g le a m in g a c c e n ts o f g o ld , p o w d e r,b lu e .As e e m in g t r i s t e s s e . Li k e n a t u r e . Li k e i n d u s t r i a l c h a r m . Li k e t h e i r s y m b io s is .W h ile m a n y b r a n d s le t th e ir c o lle c tio n s g r o w a r o u n d v a s t c o lo u r s c h e m e s , An j a Sc h w e r b r o c k s ta y s u n s w e r v in g ly tr u e to h e r n e u tr a l c o lo u r p a le tte a n d
An B la An B la An B la An B la An B la
ja c k ja c k ja c k ja c k ja c k
Sc h w o ff-w Sc h w o ff-w Sc h w o ff-w Sc h w o ff-w Sc h w o ff-w
e a c h s e a s o n a d d s o n e to n e s h e c r e a te s in h e r d y e b a th . Fo r t h e SS19 b a b y a n d k id s c o lle c tio n it is a s tr o n g b l u e . Un i s e x , w e a r a b l e i n a s y m m e tr ic d r e s s e s o r in w a is tc o a ts o v e r b a g g y s h o r ts . The Treehouse by Anj a Schwerbrock l i n e h a s t h i s Au g u s t - Sa n d e r - i n - An t w e r p f e e l . Th e d e s i g n e r h a s a lw a y s fe lt s tr o n g ly a ttr a c te d
e rb h ite e rb h ite e rb h ite e rb h ite e rb h ite
9
ro c k
w a rm
ro c k
w a rm
ro c k
w a rm
ro c k
w a rm
ro c k
w a rm
4
An j a g re An j a g re An j a g re An j a g re An j a g re
t o t h e s t y l e o f t h e e a r l y 20t h c e n tu r y : w o r k in g c la s s b o y s w ith h a ts ,w a is tc o a ts a n d ja c k e ts a s w e ll a s th e s p a r k lin g g la m o u r o f th e s e tim e s w ith c r y s ta ls ,tu lle a n d h a n d m a d e e m b r o i d e r i e s . Sh e c o m b in e s b o th w o r ld s to c r e a t e h e r o w n . An j a Sc h w e r b r o c k c a lls it “ a fe e lin g o f m e la n c h o ly ,n o s ta lg ia a n d w i st f u l n e s. ” W i t h co o l ,
y s y s y s y s y s
Sc h w e r s to Sc h w e r s to Sc h w e r s to Sc h w e r s to Sc h w e r s to
b r n e b r n e b r n e b r n e b r n e
m o d e rn s h a p e s a n d s tro n g , confident cuts. Y ou started your brand with women’ s wear ( 2 0 0 5 ) and added the baby and kids collection in 2 0 1 2 . Has your v iew on kids fashion changed since then? W h e n y o u lo o k a t th e k id s fa s h io n h is to r y ,y o u s e e th a t in p a s t tim e s ,k id s a lw a y s
o c k c o lo o c k c o lo o c k c o lo o c k c o lo o c k c o lo
u rs u rs u rs u rs u rs
An j a An j a An j a An j a An j a
B la c B la c B la c B la c B la c
w o r e w h a t “ b ig ” p e o p le h a v e w o r n .Ilo v e th is s ta r tin g p o i n t o f v i e w . In m y c o l l e c tio n s y o u s e e th e r e la tio n s h ip b e t w e e n m y w o m e n ’s a n d k id s c o lle c tio n s ,w h ic h s h a r e th e s a m e c r e a tiv e in s p ir a tio n , c u ts a n d m a te r ia ls .B e in g c r e a tiv e a s a fa s h io n d e s ig n e r , I’ m c o n s t a n t l y i n s e a r c h o f wearable expressions filled w ith fr e e d o m a n d in d iv id u a lity .
Sc h w e k o f Sc h w e k o f Sc h w e k o f Sc h w e k o f Sc h w e k o f
rb f-w rb f-w rb f-w rb f-w rb f-w
ro c k h ite ro c k h ite ro c k h ite ro c k h ite ro c k h ite
Y ou worked in Hamburg and Tokyo, your collection is shown during Paris Fashion
in c a n s ,a n d s k iin g in w in te r. W h e n Iw a s o ld e r Iw a n te d to e s c a p e th e c o n s tr ic tin g
interior design, a ceramic collection, corporate identities, and run your own shop
Week. Why did you choose Antwerp as your base? My h u s b a n d i s f r o m De n m a r k , I’ m f r o m Ge r m a n y . Af t e r J a p a n w e h a d t o c h o o s e a b a s e . An t w e r p w a s m o r e o r le s s c h o s e n b y a c c id e n t,b u t Ilo v e th e m ix o f influences. Because the c o u n tr y is s o y o u n g ,y o u c a n see influences from Spain, t h e Ne t h e r l a n d s , Fr a n c e a n d Ge r m a n y , a m o n g s t o t h e r s . It i s i n t h e m i d d l e o f Eu r o p e a n d c l o s e t o a l o t o f Eu r o p e a n d e s tin a tio n s Io fte n g o fo r w o r k .Ilo v e to tr a v e l a r o u n d th e w o r ld ,p r iv a te a s
fe e lin g o f th e v illa g e s w h e r e I g r e w u p . So I m o v e d .
in Antwerp. So you are creativ e in many directions. I s there a dream proj ect you wish to realise? Sh o e s , s h o e s , s h o e s ! … a n d m e n ’s ! … b u t s e r io u s ly : I lo v e to d o d e s ig n a n d Ih a v e a w o n d e rfu l te a m th a t m a k e s e v e r y t h i n g p o s s i b l e . Fo r m e d e s ig n is d e s ig n ,it d o e s n ’t m a t t e r if I d o k id ’s , w o m e n ’s , s h o e s o r b u i l d a h o u s e . It is a ll in th e s a m e id e a a n d s p ir it.Ic a ll it a “ d e s ig n fa m ily ” . Di f f e r e n t d e s i g n e r s l i n i n g in d iffe r e n t d e s ig n fa m ilie s . Ilo v e c r e a tin g m y o w n w o r ld , w h a te v e r it is .
w e h e a n fre
When you look at the new generations of children: What do you enj oy and what do you think they are missing? Id o n ’t s e e th e b ig d iffe r e n c e b e tw e e n m y g e n e r a tio n a n d t h e m . Su r e , t h e y g r o w u p w ith m o r e “ te c h n ic s tu ff” ,b u t w e liv e in a v e r y s e c u r e w o r ld ,a lm o s t n o o n e c a n re m e m b e r w a r,h u n g e r o r f e a r . Th a t g i v e s a v e r y s a v e fe e lin g a n d th e p o s s ib ility to m a k e y o u r life a s b e a u tifu l a s p o s s i b l e . Fo r m e i t i s w o n d e rfu l to s e e h o w o p e n m in d e d th e y a r e .
ll a s fo a rt Ife d An t w e d o m
r m y e l v e r e rp g to liv e
j o b . In y Eu r o iv e s m th e w
m y p e a n , e th e a y Ilik e .
I n your inspiration images you combine the beauty of nature shots with urban scenes. I n which surrounding did you grow up? Ig r e w u p in th e c o u n tr y s id e . Di s c o v e r i n g t h e s u r r o u n d i n g s o n m y o w n ,c lim b in g o n tr e e s a n d b u ild in g h u ts in th e w o o d s . My p a r e n t s h a d a little c a b in in th e m o u n ta in s , w h e r e w e s p e n t a ll w e e k e n d s . My s i s t e r a n d m e w h e r e a lw a y s o u ts id e ,c o lle c tin g m ilk fr o m th e fa r m e r s
An B la An B la An
ja c k ja c k ja
Sc h w o ff-w Sc h w o ff-w Sc h w
Y ou hav e two sons yourself. How do they grow up? No w I l o v e b o t h , t h e c i t y a n d t h e n a t u r e . So I t r y t o c o m b in e it fo r m e a n d m y k id s . Ia lw a y s w a n te d to g iv e m y k id s th e s a m e fr e e d o m o f d is c o v e r in g th e w o r ld o n t h e i r o w n t h a t I h a d . So w e liv e in th e c ity ,b u t ju s t b o u g h t a little h o u s e b y th e s e a , w h e re th e y c a n ru n a ro u n d a n d d o w h a t th e y lik e … a n d w h e r e Ic a n ’t s e e th e m .
Te x t : J ULIA VAN HOVE
Beside womenswear and kids fashion you also do
e rb ro c k An j a h ite w a rm g re y s e rb ro c k An j a h ite w a rm g re y s e rb ro c k An j a
Sc h w e r s to Sc h w e r s to Sc h w e r
b r n e b r n e b r
o c k An j a Sc h c o lo u r s B la c k o c k An j a Sc h c o lo u r s B la c k o c k An j a Sc h
w e o f w e o f w e
rb f-w rb f-w rb
ro c k h ite ro c k h ite ro c k
O M I T
9
6
S R I W
IEN LLÉ G O C s s o c k TONS T O C Y y TIN
IS S PAR È M R HE to w e l
e rs b lo o m
E& DOLC
AN GA B B
C
G N I H
AGA ENCI L A B ts h ir t s w e a
T’ S T Y LIS S s t n TA p a MY K I s e s s a s u n g l
OW N
e rs s n e a k d n a s s e r ,tro u t- s h ir t
ANA GA B B & E DOLC
I G U CC t e k c a n d ja ts h ir t s w e a
d re s s
E& DOLC
ANA GA B B
LA STEL d re s s
EY ARTN M CC
K ID
UÉ PORQ Y t i u ju m p s
TN c CAR M A L STEL t- s h ir t
I DS EY K
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xo inm room
table in natural wood is available in two colours, blac white and red white. ll the furniture is handcrafted in a small wor shop in Barcelona, usin natural finishes and eco friendl paints. shop.xo inm room. com
alon Studios
perfect marria e of beaut and utilit , the aravan rib is beloved for its classic form and versatilit . mpeccabl crafted from time tested natural materials, it is desi ned with lon evit and flexibilit in mind. alonstudios.com
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harlie rane
he B hi hchair whose simple desi n was inspired b s French industrial desi n is a real success. vailable in three colours it offers ten different seatin confi urations thus allowin it to be used from the a e of months to ears and over. charliecrane.fr
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inder he S is an unparalleled piece of furniture. Founded in b ora ppleton, inder is a contemporar and vinta e desi n aller and studio, which offers vinta e and contemporar production plus custom made pieces. indermodern.com
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he collection of buildin s stems from sustainable wood stimulates children’ s s ills as the develop so that the can row with it, becomin an eternal childhood memor that ac com panies them as adults. www.n ord a enc . com
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B have a friendl and welcomin appearance, that will seduce the oun est and stimu late stor tellin and adventure. he sophisticated lines will appeal to the parents and serve as a perfect blend of form and function. eo.d
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idi
he upholster of the can be chosen from man fabrics, also in combination with other textiles of the room. idi was born in , inheritin from Battistella the attention to desi n, artisanal approach and production capacit . nidi.it
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obodino
he B is a wonderful children s loun e, where children can release their ima i nation and pla for hours t comes with both the wooden structure and textile roof. ll the fabrics are d ed and printed in Barcelona. nobodino .com
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afa ids
he possibilities of usin this minimal a n d m o d e rn B B bench and B table around the house are endless. t is a perfect piece of furniture, read to be explored from the earl toddler ears into adultness. rafa ids.com
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he F is a multifunctional sofa for children and adults. part from customised interior desi n Studio in also helps with choosin ood and suitable art and desi n ob ects f o r our home b con stantl eepin an e e on the art scene, the mar et and new desi n trends. studiooin .de
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chairs are en o able and fun, the help with emotional re ulation and aid concentra tion and memor s ills. he not onl allow ids to move, but encoura e constant roc in and bouncin . tin thin s.com
umi ood animals li e to show up in couples olores the reen ein , ula arni, lfredo Si i. ittle wooden stories of colourful friendship. t all started with the meetin of brand founders cilia olt reve and Benno Sattler. t was in . rt colle e fell in love became a couple ept sharin creative thou hts ever since. he first little bi stor . he officiall introduced K umi Mood in earl . umi is a fantas word for a friendl companion, a mixture of the erman “ umpel”
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and the roatian “ um uma” . Benno and cilia with her roatian bac round constantl create fantas words for ever da thin s ust for fun. he seem to ive thin s a personalit , a histor , life. hus, a little stor comes with ever box, with ever wooden animal. cilia hails from the raphic desi n corner, Benno is an artist and co runs an exhibition space. e de scribes their approach on shape, colour and haptics “ ama in l similar” and the develop their products to ether in a s mbiotic wa .
“ he wonderful thin is to realise that at the end of this process, somethin was created that we could not have achieved individuall in that ualit .” o eep hi h ualit not onl in creativit but in production too, the traveled a lot and finall found a perfect manufacturer in the erman r ebir e mountains, which is well nown for traditional wooden art. Y ou present your wooden animals as products between toys and design obj ects, for children and adults alike. Where are they sold?
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B e have ust launched our own online store, where we sell all our products. But K umi Mood is also available in a rowin number of desi n shops, concept stores and selected ids stores. n the future, we want to expand the as sortment even more. For example, we will also develop small furniture or home accessories that appeal more to adults but mi ht still be suitable for the nurser . e see the import ance to ive ids a surround in in which the can develop freel . n earl approach
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ood in ood in ood in ood in ood in ood in ood in ood in
on well desi ned ob ects stimulates the mind and la s the foundation for interest in art and culture. hats wh we sell our products prefer abl in stores where in terior, culture, fashion and lifest le come to ether. Most creativ e people in Germany are ex pected to liv e in Berlin, but you are based in Leipzig. What' s special about the city? fter m studies have been livin in Berlin for three ears. hen we decided to build up our base in eip i . Berlin has a reat
umi s mbioses umi s mbioses umi s mbioses umi s mbioses umi s mbioses umi s mbioses umi s mbioses umi s mbioses LIVING
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cultural scene and is an exit in cit . But sometimes all that excitement can be too much. For our creativit we need a place more calm, but still with the advanta es of the cit life. e have a reat circle of friends and the all live close b , which is reat. B hat’ s ri ht. li e to
Do you hav e kids yourself? ot et, but am a proud and happ aunt of two smart and wonderful irls, who alwa s inspire me.
spend a few da s in Berlin but never wanted to live there. From eip i ou can et there b train in ust one hour. So we can et our Berlin experience fast and eas . thin eip i offers much more freedom for the development of creative ideas. ver where there are new pro ects and at so man interestin spots small art spaces or alleries are created. he cit has been rowin stron l for a few ears now. his ma es ever d a y life ver excitin , because there is alwa s somethin new to discover. e welcome ever new bar, caf or restaurant that opens in our area. n addition, the cit is full of historic buildin s and there are man par s and reen areas. So reall worth livin . ur studio is in an old factor buildin next to the “ Spinnerei” . his is an old cotton mill, which has been an art area with man studios since the s.
B e are actuall thin in about that. owever, it would not be a children’ s boo , but a boo . Somethin that fascinates adults and children ali e. his is reall important to us. ids are ver clever and the should be treated li e this. n the other hand ever adult should be a bit more childli e. nd in eneral, adults and children should spend more time to ether, the can learn a lot from each other. n the sub ect of the illustrated boo we actu all had some tal s about it with our ood friend and writer icarda iel and some publishin companies. So sta tuned and be curious what will come
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Ev ery animal is accompanied by a personal story. What about an illustrated children’ s book?
Greatest source of inspiration? o et new ideas li e to travel and meet other cultures and people. o switch off and to ive m thou hts a structure li e to o for a run. nd of course alwa s feel inspired
b the driatic sea, m second home. f do not have time to travel, li e to o to the museum and the boo shop. B ature is reall the bi est source of inspiration for me. here is so much to discover. cilia and have the ritual, that we visit
little rabbit, which was so small alwa lost it. ver one had to search for it never endin stor , but still have it. have alwa s li ed small thin s, so the could travel with me and still do. B Fridolin m first to ever. little red plush iraffe. Fridolin is completel
ostl realistic stuff but at that time had a techni ue for abstract pictures, in which scribbled a wild line on the paper in order to subse uent l paint out the resultin spaces to develop a nown form from them. nice colourful bird, for example.
the botanical arden in Berlin ever sprin . nspira tion in manmade wor s find in traditional frican art or in desi ns from the Bauhaus era.
wrapped in a red, finel pat terned fabric, with no details, there is ust the iraffe’ s shape. thin now he lives in the attic of m parents house next time should visit him .
Childish or childlike? hildli e B dults should be more childli e and children more childish. r the other wa around an’ t decide. n wa , both is positive.
Fav orite colour? Salmon pin . But not a loud pin , more in the direction of our sausa e do Pula. lot of people interpret Pula as a mouse or a pi , which is reat. hats what we want. ver one should be inspired to see whatever the want. B s an artist and desi ner, this uestion is not eas to answer. t depends. But nevertheless can sa ver clearl for m case reen. But more a ind of pale reen. t is funn be cause ever thin in this colour somehow attracts me. an thin s own are some ind of pale reen. ven m ood old car is in that colour.
First self-made piece of art? hat is uiet diffi cult but remember in the first class of school we had to paint our whole famil . nd focused ver much on the surroundin . e were stand in outside, in a arden and painted bi clouds han in above us, coloured in blue and pin . teacher told me, that clouds are never blue. hen explained to her that in m world clouds can become all sorts of colour and that it is a thin of interpretation. evertheless, ot a bad rade for it. B first wor of art ma be the one to which first ave a name. his was a picture titled “ olourful Bird” . was probabl or ears old. drew incredibl much in m whole childhood.
Fav orite toy in your own childhood?
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COLIN PANTALL
BROKEN CAMERA
COLIN PANTALL
BROKEN CAMERA
COLIN PANTALL
BROKEN CAMERA
COLIN PAN
BROKEN
I COULDN’T AFFORD NEW CAMERAS. I BOUGHT SECONDHAND CAMERAS AND THEY BROKE. I DIDN’T WANT THEM TO BREAK. BUT THEY DID. I CONTINUED USING THEM UNTIL I COULD USE THEM NO MORE. I HAD A HASSELBLAD WITH A NON-SYNCHING LENS, A LIGHT-LEAKING BACK AND A SHUTTER THAT FIRED INTERMITTENTLY. A ROLLEI SLX HAD A SLIPPY BACK. I HELD IT ON WITH A PIECE OF STRING. IT WORKED – SOME OF THE TIME. THE PICTURES THAT RESULTED WERE SOMETIMES FAULTY. ONE PICTURE WOULD SLIDE OVER ANOTHER, THE SEQUENCE OF IMAGES MERGING IN FRENZIES OF EATING, PLAYING, SINGING, JOKING OR POSING. ENERGIES ARE INTENSIFIED, ROLES DEEPEN AS THE SINGLE IMAGE ENTERS THE FLOW OF THE MOVING IMAGE THROUGH THE OVERLAPS OF ONE PICTURE ON TOP OF ANOTHER. THESE ARE THE PICTURES FROM THAT PROCESS. THEY TELL THE STORY OF MY FAMILY LIFE. THEY TELL THE STORY OF MY CAMERAS. THEY’RE BROKEN CAMERA
IL GUFO Active Label
A new dimension that combines unmistakeable style and performance.
Th e i n n o v a t i v e Activ e Label c a p s u l e c o l l e c t i o n , m a d e w i t h p a t e n t e d Se n s i t i v e ® Fa b r i c s p r o d u c e d b y Eu r o j e r s e y , a l l o w s Il Gu f o t o t e s t a n e w d i m e n s i o n o f a c t i v e a e s t h e t i c s , u n i t i n g t h e s i g n a t u r e s t y l e o f t h e b r a n d w ith m a te r ia l p e r fo r m a n c e .Am in i w a r d r o b e c o m p o s e d o f p ie c e s w ith te c h n o b o n - to n fe a tu r e s th a t h ig h lig h t – w ith a c o n te m p o r a r y a c c e n t – th e im p o r ta n c e o f fu n c tio n a lity a n d c o m fo r t,fu n d a m e n ta l r e q u ir e m e n ts a s e v e r f o r t h e It a l i a n b r a n d s p e c i a l i s e d i n c h i l d r e n ’ s f a s h i o n . Fo r b o y s , t h e r e a r e m o r e t e c h n i c a l p i e c e s p r e s e n t e d r e s o l u t e l y i n b l u e . A z i p p e d h o o d e d s w e a t s h i r t t o m a t c h d r a w s t r i n g B e r m u d a s h o r t s , a w a t e r p r o o f n lon down ac et with Sensitive Fabrics details and an ele antl cut trouser suit for the perfect fit. For irls, the technical performance and ran e of fabrics is enhanced b sophisticated details and feminine shapes. Slim fit down ac ets with sleeves embellished with raw cut frills, dresses and outfits with laser cut petals and thermo sealed appli u maxi flowers. Sensitive Fabrics are the in redient chosen b Il Gu f o f o r t h e Activ e Label capsule. ade exclusivel b uro erse than s to an talian patent, the stand for excellence in the sector of ladder proof technical fabrics. he exclusive weave of pol amide microfibre with l cra elastomeric fibre forms a ran e of fabrics that provide arments with extraordinar performance, ma in them li ht and breathable with a hi h level of elasticit and shape returnabilit . Furthermore, t o m a k e e v e r y p a r e n t s m i l e , Activ e Label g a r m e n t s c a n b e m a c h i n e - w a s h e d f r e q u e n t l y , d r y m u c h f a s t e r a n d d o n o t n e e d t o b e i r o n e d . Il Gu f o Activ e Label w i l l s a t i s f y t h e d e m a n d s o f a g l o b e - t r o t t i n g c l i e n t è l e , sensitive to current trends, see in a cool and relaxed mood for little ones too.
IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIL Gufo
A new dimension that combines unmistakeable style and performance.
A new dimension that combines unmistakeable style and performance.
IL GUFO Active Label
A new dimension that combines unmistakeable style and performance.
Th e i n n o v a t i v e Activ e Label c a p s u l e c o l l e c t i o n , m a d e w i t h p a t e n t e d Se n s i t i v e ® Fa b r i c s p r o d u c e d b y Eu r o j e r s e y , a l l o w s Il Gu f o t o t e s t a n e w d i m e n s i o n o f a c t i v e a e s t h e t i c s , u n i t i n g t h e s i g n a t u r e s t y l e o f t h e b r a n d w ith m a te r ia l p e r fo r m a n c e .Am in i w a r d r o b e c o m p o s e d o f p ie c e s w ith te c h n o b o n - to n fe a tu r e s th a t h ig h lig h t – w ith a c o n te m p o r a r y a c c e n t – th e im p o r ta n c e o f fu n c tio n a lity a n d c o m fo r t,fu n d a m e n ta l r e q u ir e m e n ts a s e v e r f o r t h e It a l i a n b r a n d s p e c i a l i s e d i n c h i l d r e n ’ s f a s h i o n . Fo r b o y s , t h e r e a r e m o r e t e c h n i c a l p i e c e s p r e s e n t e d r e s o l u t e l y i n b l u e . A z i p p e d h o o d e d s w e a t s h i r t t o m a t c h d r a w s t r i n g B e r m u d a s h o r t s , a w a t e r p r o o f n lon down ac et with Sensitive Fabrics details and an ele antl cut trouser suit for the perfect fit. For irls, the technical performance and ran e of fabrics is enhanced b sophisticated details and feminine shapes. Slim fit down ac ets with sleeves embellished with raw cut frills, dresses and outfits with laser cut petals and thermo sealed appli u maxi flowers. Sensitive Fabrics are the in redient chosen b Il Gu f o f o r t h e Activ e Label capsule. ade exclusivel b uro erse than s to an talian patent, the stand for excellence in the sector of ladder proof technical fabrics. he exclusive weave of pol amide microfibre with l cra elastomeric fibre forms a ran e of fabrics that provide arments with extraordinar performance, ma in them li ht and breathable with a hi h level of elasticit and shape returnabilit . Furthermore, t o m a k e e v e r y p a r e n t s m i l e , Activ e Label g a r m e n t s c a n b e m a c h i n e - w a s h e d f r e q u e n t l y , d r y m u c h f a s t e r a n d d o n o t n e e d t o b e i r o n e d . Il Gu f o Activ e Label w i l l s a t i s f y t h e d e m a n d s o f a g l o b e - t r o t t i n g c l i e n t è l e , sensitive to current trends, see in a cool and relaxed mood for little ones too.
IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIL Gufo
IL GUFO Active Label
Th e i n n o v a t i v e Activ e Label c a p s u l e c o l l e c t i o n , m a d e w i t h p a t e n t e d Se n s i t i v e ® Fa b r i c s p r o d u c e d b y Eu r o j e r s e y , a l l o w s Il Gu f o t o t e s t a n e w d i m e n s i o n o f a c t i v e a e s t h e t i c s , u n i t i n g t h e s i g n a t u r e s t y l e o f t h e b r a n d w ith m a te r ia l p e r fo r m a n c e .Am in i w a r d r o b e c o m p o s e d o f p ie c e s w ith te c h n o b o n - to n fe a tu r e s th a t h ig h lig h t – w ith a c o n te m p o r a r y a c c e n t – th e im p o r ta n c e o f fu n c tio n a lity a n d c o m fo r t,fu n d a m e n ta l r e q u ir e m e n ts a s e v e r f o r t h e It a l i a n b r a n d s p e c i a l i s e d i n c h i l d r e n ’ s f a s h i o n . Fo r b o y s , t h e r e a r e m o r e t e c h n i c a l p i e c e s p r e s e n t e d r e s o l u t e l y i n b l u e . A z i p p e d h o o d e d s w e a t s h i r t t o m a t c h d r a w s t r i n g B e r m u d a s h o r t s , a w a t e r p r o o f n lon down ac et with Sensitive Fabrics details and an ele antl cut trouser suit for the perfect fit. For irls, the technical performance and ran e of fabrics is enhanced b sophisticated details and feminine shapes. Slim fit down ac ets with sleeves embellished with raw cut frills, dresses and outfits with laser cut petals and thermo sealed appli u maxi flowers. Sensitive Fabrics are the in redient chosen b Il Gu f o f o r t h e Activ e Label capsule. ade exclusivel b uro erse than s to an talian patent, the stand for excellence in the sector of ladder proof technical fabrics. he exclusive weave of pol amide microfibre with l cra elastomeric fibre forms a ran e of fabrics that provide arments with extraordinar performance, ma in them li ht and breathable with a hi h level of elasticit and shape returnabilit . Furthermore, t o m a k e e v e r y p a r e n t s m i l e , Activ e Label g a r m e n t s c a n b e m a c h i n e - w a s h e d f r e q u e n t l y , d r y m u c h f a s t e r a n d d o n o t n e e d t o b e i r o n e d . Il Gu f o Activ e Label w i l l s a t i s f y t h e d e m a n d s o f a g l o b e - t r o t t i n g c l i e n t è l e , sensitive to current trends, see in a cool and relaxed mood for little ones too.
IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIL Gufo
IL GUFO Active Label
Th e i n n o v a t i v e Activ e Label c a p s u l e c o l l e c t i o n , m a d e w i t h p a t e n t e d Se n s i t i v e ® Fa b r i c s p r o d u c e d b y Eu r o j e r s e y , a l l o w s Il Gu f o t o t e s t a n e w d i m e n s i o n o f a c t i v e a e s t h e t i c s , u n i t i n g t h e s i g n a t u r e s t y l e o f t h e b r a n d w ith m a te r ia l p e r fo r m a n c e .Am in i w a r d r o b e c o m p o s e d o f p ie c e s w ith te c h n o b o n - to n fe a tu r e s th a t h ig h lig h t – w ith a c o n te m p o r a r y a c c e n t – th e im p o r ta n c e o f fu n c tio n a lity a n d c o m fo r t,fu n d a m e n ta l r e q u ir e m e n ts a s e v e r f o r t h e It a l i a n b r a n d s p e c i a l i s e d i n c h i l d r e n ’ s f a s h i o n . Fo r b o y s , t h e r e a r e m o r e t e c h n i c a l p i e c e s p r e s e n t e d r e s o l u t e l y i n b l u e . A z i p p e d h o o d e d s w e a t s h i r t t o m a t c h d r a w s t r i n g B e r m u d a s h o r t s , a w a t e r p r o o f n lon down ac et with Sensitive Fabrics details and an ele antl cut trouser suit for the perfect fit. For irls, the technical performance and ran e of fabrics is enhanced b sophisticated details and feminine shapes. Slim fit down ac ets with sleeves embellished with raw cut frills, dresses and outfits with laser cut petals and thermo sealed appli u maxi flowers. Sensitive Fabrics are the in redient chosen b Il Gu f o f o r t h e Activ e Label capsule. ade exclusivel b uro erse than s to an talian patent, the stand for excellence in the sector of ladder proof technical fabrics. he exclusive weave of pol amide microfibre with l cra elastomeric fibre forms a ran e of fabrics that provide arments with extraordinar performance, ma in them li ht and breathable with a hi h level of elasticit and shape returnabilit . Furthermore, t o m a k e e v e r y p a r e n t s m i l e , Activ e Label g a r m e n t s c a n b e m a c h i n e - w a s h e d f r e q u e n t l y , d r y m u c h f a s t e r a n d d o n o t n e e d t o b e i r o n e d . Il Gu f o Activ e Label w i l l s a t i s f y t h e d e m a n d s o f a g l o b e - t r o t t i n g c l i e n t è l e , sensitive to current trends, see in a cool and relaxed mood for little ones too.
IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIL Gufo
A new dimension that combines unmistakeable style and performance.
A new dimension that combines unmistakeable style and performance.
A new dimension that combines unmistakeable style and performance.
Th e i n n o v a t i v e Activ e Label c a p s u l e c o l l e c t i o n , m a d e w i t h p a t e n t e d Se n s i t i v e ®
Fa b r i c s p r o d u c e d b y Eu r o j e r s e y , a l l o w s Il Gu f o t o t e s t a n e w d i m e n s i o n o f a c t i v e a e s t h e t i c s , u n i t i n g t h e s i g n a t u r e s t y l e o f t h e b r a n d
IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIL Gufo
IL GUFO Active Label
Th e i n n o v a t i v e Activ e Label c a p s u l e c o l l e c t i o n , m a d e w i t h p a t e n t e d Se n s i t i v e ® Fa b r i c s p r o d u c e d b y Eu r o j e r s e y , a l l o w s Il Gu f o t o t e s t a n e w d i m e n s i o n o f a c t i v e a e s t h e t i c s , u n i t i n g t h e s i g n a t u r e s t y l e o f t h e b r a n d w ith m a te r ia l p e r fo r m a n c e .Am in i w a r d r o b e c o m p o s e d o f p ie c e s w ith te c h n o b o n - to n fe a tu r e s th a t h ig h lig h t – w ith a c o n te m p o r a r y a c c e n t – th e im p o r ta n c e o f fu n c tio n a lity a n d c o m fo r t,fu n d a m e n ta l r e q u ir e m e n ts a s e v e r f o r t h e It a l i a n b r a n d s p e c i a l i s e d i n c h i l d r e n ’ s f a s h i o n . Fo r b o y s , t h e r e a r e m o r e t e c h n i c a l p i e c e s p r e s e n t e d r e s o l u t e l y i n b l u e . A z i p p e d h o o d e d s w e a t s h i r t t o m a t c h d r a w s t r i n g B e r m u d a s h o r t s , a w a t e r p r o o f n lon down ac et with Sensitive Fabrics details and an ele antl cut trouser suit for the perfect fit. For irls, the technical performance and ran e of fabrics is enhanced b sophisticated details and feminine shapes. Slim fit down ac ets with sleeves embellished with raw cut frills, dresses and outfits with laser cut petals and thermo sealed appli u maxi flowers. Sensitive Fabrics are the in redient chosen b Il Gu f o f o r t h e Activ e Label capsule. ade exclusivel b uro erse than s to an talian patent, the stand for excellence in the sector of ladder proof technical fabrics. he exclusive weave of pol amide microfibre with l cra elastomeric fibre forms a ran e of fabrics that provide arments with extraordinar performance, ma in them li ht and breathable with a hi h level of elasticit and shape returnabilit . Furthermore, t o m a k e e v e r y p a r e n t s m i l e , Activ e Label g a r m e n t s c a n b e m a c h i n e - w a s h e d f r e q u e n t l y , d r y m u c h f a s t e r a n d d o n o t n e e d t o b e i r o n e d . Il Gu f o Activ e Label w i l l s a t i s f y t h e d e m a n d s o f a g l o b e - t r o t t i n g c l i e n t è l e , sensitive to current trends, see in a cool and relaxed mood for little ones too.
IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIL Gufo
IL GUFO Active Label
Th e i n n o v a t i v e Activ e Label c a p s u l e c o l l e c t i o n , m a d e w i t h p a t e n t e d Se n s i t i v e ® Fa b r i c s p r o d u c e d b y Eu r o j e r s e y , a l l o w s Il Gu f o t o t e s t a n e w d i m e n s i o n o f a c t i v e a e s t h e t i c s , u n i t i n g t h e s i g n a t u r e s t y l e o f t h e b r a n d w ith m a te r ia l p e r fo r m a n c e .Am in i w a r d r o b e c o m p o s e d o f p ie c e s w ith te c h n o b o n - to n fe a tu r e s th a t h ig h lig h t – w ith a c o n te m p o r a r y a c c e n t – th e im p o r ta n c e o f fu n c tio n a lity a n d c o m fo r t,fu n d a m e n ta l r e q u ir e m e n ts a s e v e r f o r t h e It a l i a n b r a n d s p e c i a l i s e d i n c h i l d r e n ’ s f a s h i o n . Fo r b o y s , t h e r e a r e m o r e t e c h n i c a l p i e c e s p r e s e n t e d r e s o l u t e l y i n b l u e . A z i p p e d h o o d e d s w e a t s h i r t t o m a t c h d r a w s t r i n g B e r m u d a s h o r t s , a w a t e r p r o o f n lon down ac et with Sensitive Fabrics details and an ele antl cut trouser suit for the perfect fit. For irls, the technical performance and ran e of fabrics is enhanced b sophisticated details and feminine shapes. Slim fit down ac ets with sleeves embellished with raw cut frills, dresses and outfits with laser cut petals and thermo sealed appli u maxi flowers. Sensitive Fabrics are the in redient chosen b Il Gu f o f o r t h e Activ e Label capsule. ade exclusivel b uro erse than s to an talian patent, the stand for excellence in the sector of ladder proof technical fabrics. he exclusive weave of pol amide microfibre with l cra elastomeric fibre forms a ran e of fabrics that provide arments with extraordinar performance, ma in them li ht and breathable with a hi h level of elasticit and shape returnabilit . Furthermore, t o m a k e e v e r y p a r e n t s m i l e , Activ e Label g a r m e n t s c a n b e m a c h i n e - w a s h e d f r e q u e n t l y , d r y m u c h f a s t e r a n d d o n o t n e e d t o b e i r o n e d . Il Gu f o Activ e Label w i l l s a t i s f y t h e d e m a n d s o f a g l o b e - t r o t t i n g c l i e n t è l e , sensitive to current trends, see in a cool and relaxed mood for little ones too.
IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIL Gufo
IL GUFO Active Label
w ith m a te r ia l p e r fo r m a n c e .Am in i w a r d r o b e c o m p o s e d o f p ie c e s w ith te c h n o b o n - to n fe a tu r e s th a t h ig h lig h t – w ith a c o n te m p o r a r y a c c e n t – th e im p o r ta n c e o f fu n c tio n a lity a n d c o m fo r t,fu n d a m e n ta l r e q u ir e m e n ts a s e v e r f o r t h e It a l i a n b r a n d s p e c i a l i s e d i n c h i l d r e n ’ s f a s h i o n . Fo r b o y s , t h e r e a r e m o r e t e c h n i c a l p i e c e s p r e s e n t e d r e s o l u t e l y i n b l u e . A z i p p e d h o o d e d s w e a t s h i r t t o m a t c h d r a w s t r i n g B e r m u d a s h o r t s , a w a t e r p r o o f n lon down ac et with Sensitive Fabrics details and an ele antl cut trouser suit for the perfect fit. For irls, the technical performance and ran e of fabrics is enhanced b sophisticated details and feminine shapes. Slim fit down ac ets with sleeves embellished with raw cut frills, dresses and outfits with laser cut petals and thermo sealed appli u maxi flowers. Sensitive Fabrics are the in redient chosen b Il Gu f o f o r t h e Activ e Label capsule. ade exclusivel b uro erse than s to an talian patent, the stand for excellence in the sector of ladder proof technical fabrics. he exclusive weave of pol amide microfibre with l cra elastomeric fibre forms a ran e of fabrics that provide arments with extraordinar performance, ma in them li ht and breathable with a hi h level of elasticit and shape returnabilit . Furthermore, t o m a k e e v e r y p a r e n t s m i l e , Activ e Label g a r m e n t s c a n b e m a c h i n e - w a s h e d f r e q u e n t l y , d r y m u c h f a s t e r a n d d o n o t n e e d t o b e i r o n e d . Il Gu f o Activ e Label w i l l s a t i s f y t h e d e m a n d s o f a g l o b e - t r o t t i n g c l i e n t è l e , sensitive to current trends, see in a cool and relaxed mood for little ones too.
A new dimension that combines unmistakeable style and performance.
Th e i n n o v a t i v e Activ e Label c a p s u l e c o l l e c t i o n , m a d e w i t h p a t e n t e d Se n s i t i v e ® Fa b r i c s p r o d u c e d b y Eu r o j e r s e y , a l l o w s Il Gu f o t o t e s t a n e w d i m e n s i o n o f a c t i v e a e s t h e t i c s , u n i t i n g t h e s i g n a t u r e s t y l e o f t h e b r a n d w ith m a te r ia l p e r fo r m a n c e .Am in i w a r d r o b e c o m p o s e d o f p ie c e s w ith te c h n o b o n - to n fe a tu r e s th a t h ig h lig h t – w ith a c o n te m p o r a r y a c c e n t – th e im p o r ta n c e o f fu n c tio n a lity a n d c o m fo r t,fu n d a m e n ta l r e q u ir e m e n ts
IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIL Gufo
IL GUFO Active Label
w ith m a te r ia l p e r fo r m a n c e .Am in i w a r d r o b e c o m p o s e d o f p ie c e s w ith te c h n o b o n - to n fe a tu r e s th a t h ig h lig h t – w ith a c o n te m p o r a r y a c c e n t – th e im p o r ta n c e o f fu n c tio n a lity a n d c o m fo r t,fu n d a m e n ta l r e q u ir e m e n ts a s e v e r f o r t h e It a l i a n b r a n d s p e c i a l i s e d i n c h i l d r e n ’ s f a s h i o n . Fo r b o y s , t h e r e a r e m o r e t e c h n i c a l p i e c e s p r e s e n t e d r e s o l u t e l y i n b l u e . A z i p p e d h o o d e d s w e a t s h i r t t o m a t c h d r a w s t r i n g B e r m u d a s h o r t s , a w a t e r p r o o f n lon down ac et with Sensitive Fabrics details and an ele antl cut trouser suit for the perfect fit. For irls, the technical performance and ran e of fabrics is enhanced b sophisticated details and feminine shapes. Slim fit down ac ets with sleeves embellished with raw cut frills, dresses and outfits with laser cut petals and thermo sealed appli u maxi flowers. Sensitive Fabrics are the in redient chosen b Il Gu f o f o r t h e Activ e Label capsule. ade exclusivel b uro erse than s to an talian patent, the stand for excellence in the sector of ladder proof technical fabrics. he exclusive weave of pol amide microfibre with l cra elastomeric fibre forms a ran e of fabrics that provide arments with extraordinar performance, ma in them li ht and breathable with a hi h level of elasticit and shape returnabilit . Furthermore, t o m a k e e v e r y p a r e n t s m i l e , Activ e Label g a r m e n t s c a n b e m a c h i n e - w a s h e d f r e q u e n t l y , d r y m u c h f a s t e r a n d d o n o t n e e d t o b e i r o n e d . Il Gu f o Activ e Label w i l l s a t i s f y t h e d e m a n d s o f a g l o b e - t r o t t i n g c l i e n t è l e , sensitive to current trends, see in a cool and relaxed mood for little ones too.
BOBO BOBO BOBO BOBO CHOSESCHOSESCHOSESCHOSESC BOBO
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BOBO BOBO BOBO BOBO CHOSESCHOSESCHOSESCHOSES BOBO 5
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W h e n t h i n ki n g a b o u t i n d e p e n d e n t ch i l d r e n ’ s f a sh i o n l a b e l s i t ’ s d o e sn ’ t g e t m u ch m o r e su ce sf u l t h a n t h e p i o n e e r i n g a n d e t h i ca l l y co n sci o u s B o b o Ch o se s. Af t e r t e n ye a r s B o b o Ch o se s h a s p r o ve n i t s l o n g e vi t y a n d co n t i n u e s t o p r o d u ce co l l e ct i o n s st e e p e d i n
Y ou were working as an artistic director at an adv ertising agency in Barcelona before hav ing a child and embarking on Bobo Choses. How would you say your approach to the business of fashion has changed in the ten years since?
o f th e B o b o fa m ily ,a n d w e a r e fo r tu n a te to k n o w th e m a ll. Th i s g e n e r a t e s a d y n a m i c o f tr u s t a n d q u a lity th a t is difficult to delocalise. Y o u ca n r e lo c a te p r o d u c tio n ,b u t n o t th e in ta n g ib le v a lu e o f w o r k in g a s a fa m ily . 3 0 0 references per collection from baby, kids, accessories,
As a b r a n d m a t u r e s i t c a n b e a c h a lle n g e to s ta y tr u e to th e o r ig in a l b r a n d e th o s a n d i d e n t i t y . In a v a r i a b l e e c o n o m y ,th e m a r k e t a p p lie s p r e s s u r e fo r a b u s in e s s to a d ju s t a t d iffe r e n t p o in ts . Fr o m s e e d i n c e p t i o n , g r o w t h , r e p r o d u ct i o n , p o l l i n a t i o n t o d i sp e r si n g t h e se e d s o ve r
W h e n t h i n ki n g a b o u t i n d e p e n d e n t ch i l d r e n ’ s f a sh i o n l a b e l s i t ’ s d o e sn ’ t g e t m u ch m o r e su ce sf u l t h a n t h e p i o n e e r i n g a n d e t h i ca l l y co n sci o u s B o b o Ch o se s. Af t e r t e n ye a r s B o b o Ch o se h a s p r o ve n i t s l o n g e vi t y a n d co n t i n u e s t o p r o d u ce co l l e ct i o n s st e e p e d i n
cr e a t i vi t y . In 2008 t w o g i f t e d fr ie n d s a n d m o th e r s fo u n d e d t h e w e l l - l o ve d Sp a n i sh b r a n d . At t h e h e a d o f t h e B o b o f a m i l y r e m a i n s co - f o u n d e r Ad r i a n a , w i t h a t e a m t h a t h a s rown and flourished from the h u m b le b e g in n in g s o f th r e e p e o p l e t o o ve r t h i r t y st r o n g . Ad r i a n a i s a p i o n e e r o f o r g a n i c c o tto n u s e in th e ir c o lle c tio n s . In t h e b e g i n n i n g , s h e f o u n d th a t n o b o d y r e a lly k n e w a b o u t o r g a n i c c o t t o n . Ev e n t h e c lie n ts d id n ’t u n d e r s ta n d o r a p p r e c ia te th e e n v ir o n m e n ta l
W h e n w e st a r t e d e ve r yt h i n g w a s n e w f o r u s. B u t w e q u ic k ly d e te c te d th a t th e r e w a s a g a p in t h e c h ild r e n ’s f a sh i o n m a r ke t . I r e m e m b e r th a t th e b r a n d s w e a d m ir e d w e r e No r d i c, b u t t h e r e w e r e n o b r a n d s i n B a r ce l o n a o r shops to find those inds o f d e si g n s. Eve r yt h i n g w a s m u ch m o r e cl a si c, w i t h a h u g e d i f f e r e n ce b e t w e e n b o y’ s a n d g i r l ’ s cl o t h e s, d i f f e r e n t i a t i n g a l o t t h e ch i l d ’ s cl o t h e s f r o m t h e g i r l ’ s t h a t w e r e t o o o f t e n o ve r d r e se d .
home & women’ s. With embroidery techniq ues knitwear, cut and sew, from rugs to clogs. With your business hat on what is it like to ov ersee Bobo production? Ou r g a r m e n t s s e e m s i m p l e at first si ht, but the have a n a lm o s t a r tis a n a l p r o d u c t i o n p r o c e s s . Ha v i n g th e s u p p lie r s c lo s e to u s m a k e s p r o d u c tio n e a s ie r fo r o u r t e a m . Th e d e s i g n a n d th e p r o d u c tio n d e p a r tm e n t w o r k h a n d in h a n d to ta k e c a r e o f e v e r y d e ta il.
a n d o ve r a g a i n B o b o Ch o se s su st a i n s i t s g r o w t h w h i l st ca r e f u l l y n u r t u r i n g i t s r o o t s. As Ad r i a n a sa i d ‘ a b u si n e s w ith o u t g r o w th is a p o o r ly f o cu se d b u si n e s’ . Pe r h a p s th e n a tu r e o f b u s in e s f o r B o b o Ch o se s i s a b o u t cu l t i va t i o n a n d cr e a t i vi t y r a th e r th a n d o m in a tin g th e l a n d sca p e .
cr e a t i vi t y . In 2008 t w o g i f t e d fr ie n d s a n d m o th e r s fo u n d e d t h e w e l l - l o ve d Sp a n i sh b r a n d . At t h e h e a d o f t h e B o b o f a m i l y r e m a i n s co - f o u n d e r Ad r i a n a , w i t h a t e a m t h a t h a s rown and flourished from the h u m b le b e g in n in g s o f th r e e p e o p l e t o o ve r t h i r t y st r o n g . Ad r i a n a i s a p i o n e e r o f o r g a n i c c o tto n u s e in th e ir c o lle c tio n s . In t h e b e g i n n i n g , s h e f o u n d th a t n o b o d y r e a lly k n e w a b o u t o r g a n i c c o t t o n . Ev e n t h e c lie n ts d id n ’t u n d e r s ta n d o r a p p r e c ia te th e e n v ir o n m e n ta l
As w e ca m e f r o o f g r a p h i c d e si g co l o u r p a l e t t e w w e f e l t ve r y co m w i t h . Ap a r t f r o m cr e a t e d a co n ce st o r i e s t h r o u g h
B o b o Ch o s e m a n y s o c ia l th e b ra n d s u p o llu tin g th e d is a p p e a r in g c h ild r e n ’s a b c o n fu s in g e m
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THE NATURE OF B USINESS Te x t : K a t i e K e n d r i c k
benefits of the material. But fa s t fo rw a rd to to d a y a n d the benefits of usin rec cled fa b r ic s a n d s u s ta in a b le m a te r ia ls s u c h a s o r g a n ic c o tto n a r e w id e ly e m b r a c e d b y b o th c lie n t a n d e n d c o n s u m e r.
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th e w o r ld n p r in ts a n d e r e so m e t h i n g fo r ta b le t h i s, w e a l so p t , e xp l a i n i n g cl o t h i n g .
s a d d re s is s u e s th c h a s p la s e a ,h o n g lo b a lly ility to c o o tio n s .
s e s ro u g h s tic e y b e e s a n d n v e y
benefits of the material. But fa s t fo rw a rd to to d a y a n d the benefits of usin rec cled fa b r ic s a n d s u s ta in a b le m a te r ia ls s u c h a s o r g a n ic c o tto n a r e w id e ly e m b r a c e d b y b o th c lie n t a n d e n d c o n s u m e r.
Y ou were working as an artistic director at an adv ertising agency in Barcelona before hav ing a child and embarking on Bobo Choses. How would you say your approach to the business of fashion has changed in the ten years since?
o f th e B o b o fa m ily ,a n d w e a r e fo r tu n a te to k n o w th e m a ll. Th i s g e n e r a t e s a d y n a m i c o f tr u s t a n d q u a lity th a t is difficult to delocalise. Y o u ca n r e lo c a te p r o d u c tio n ,b u t n o t th e in ta n g ib le v a lu e o f w o r k in g a s a fa m ily . 3 0 0 references per collection from baby, kids, accessories,
As a b r a n d m a t u r e s i t c a n b e a c h a lle n g e to s ta y tr u e to th e o r ig in a l b r a n d e th o s a n d i d e n t i t y . In a v a r i a b l e e c o n o m y ,th e m a r k e t a p p lie s p r e s s u r e fo r a b u s in e s s to a d ju s t a t d iffe r e n t p o in ts . Fr o m s e e d i n c e p t i o n , g r o w t h , r e p r o d u ct i o n , p o l l i n a t i o n t o d i sp e r si n g t h e se e d s o ve r
W h e n t h i n ki n g a b o u t i n d e p e n d e n t ch i l d r e n ’ s f a sh i o n l a b e l s i t ’ s d o e sn ’ t g e t m u ch m o r e su ce sf u l t h a n t h e p i o n e e r i n g a n d e t h i ca l l y co n sci o u s B o b o Ch o se s. Af t e r t e n ye a r s B o b o Ch o se h a s p r o ve n i t s l o n g e vi t y a n d co n t i n u e s t o p r o d u ce co l l e ct i o n s st e e p e d i n
W h e n w e st a r t e d e ve r yt h i n g w a s n e w f o r u s. B u t w e q u ic k ly d e te c te d th a t th e r e w a s a g a p in t h e c h ild r e n ’s f a sh i o n m a r ke t . I r e m e m b e r th a t th e b r a n d s w e a d m ir e d w e r e No r d i c, b u t t h e r e w e r e n o b r a n d s i n B a r ce l o n a o r shops to find those inds o f d e si g n s. Eve r y t h i n g w a s m u ch m o r e cl a si c, w i t h a h u g e d iffe r e n c e b e tw e e n b o y’ s a n d g i r l ’ s cl o t h e s, d i f f e r e n t i a t i n g a l o t t h e ch i l d ’ s cl o t h e s f r o m t h e g i r l ’ s t h a t w e r e t o o o f t e n o ve r d r e se d .
home & women’ s. With embroidery techniq ues knitwear, cut and sew, from rugs to clogs. With your business hat on what is it like to ov ersee Bobo production? Ou r g a r m e n t s s e e m s i m p l e at first si ht, but the have a n a lm o s t a r tis a n a l p r o d u c t i o n p r o c e s s . Ha v i n g th e s u p p lie r s c lo s e to u s m a k e s p r o d u c tio n e a s ie r fo r o u r t e a m . Th e d e s i g n a n d th e p r o d u c tio n d e p a r tm e n t w o r k h a n d in h a n d to ta k e c a r e o f e v e r y d e ta il.
a n d o ve r a g a i n B o b o Ch o se s su st a i n s i t s g r o w t h w h i l st ca r e f u l l y n u r t u r i n g i t s r o o t s. As Ad r i a n a sa i d ‘ a b u si n e s w ith o u t g r o w th is a p o o r ly f o cu se d b u si n e s’ . Pe r h a p s th e n a tu r e o f b u s in e s f o r B o b o Ch o se s i s a b o u t cu l t i va t i o n a n d cr e a t i vi t y r a th e r th a n d o m in a tin g th e l a n d sca p e .
cr e a t i vi t y . In 2008 t w o g i f t e d fr ie n d s a n d m o th e r s fo u n d e d t h e w e l l - l o ve d Sp a n i sh b r a n d . At t h e h e a d o f t h e B o b o f a m i l y r e m a i n s co - f o u n d e r Ad r i a n a , w i t h a t e a m t h a t h a s rown and flourished from the h u m b le b e g in n in g s o f th r e e p e o p l e t o o ve r t h i r t y st r o n g . Ad r i a n a i s a p i o n e e r o f o r g a n i c c o tto n u s e in th e ir c o lle c tio n s . In t h e b e g i n n i n g , s h e f o u n d th a t n o b o d y r e a lly k n e w a b o u t o r g a n i c c o t t o n . Ev e n t h e c lie n ts d id n ’t u n d e r s ta n d o r a p p r e c ia te th e e n v ir o n m e n ta l
W h e n w e st a r t e d e ve r yt h i n g w a s n e w f o r u s. B u t w e q u ic k ly d e te c te d th a t th e r e w a s a g a p in t h e c h ild r e n ’s f a sh i o n m a r ke t . I r e m e m b e r th a t th e b r a n d s w e a d m ir e d w e r e No r d i c, b u t t h e r e w e r e n o b r a n d s i n B a r ce l o n a o r shops to find those inds o f d e si g n s. Eve r yt h i n g w a s m u ch m o r e cl a si c, w i t h a h u g e d i f f e r e n ce b e t w e e n b o y’ s a n d g i r l ’ s cl o t h e s, d i f f e r e n t i a t i n g a l o t t h e ch i l d ’ s cl o t h e s f r o m t h e g i r l ’ s t h a t w e r e t o o o f t e n o ve r d r e se d .
As w e c a m e f r o o f g r a p h i c d e si g co l o u r p a l e t t e w w e f e l t v e r y co m w i t h . Ap a r t f r o m cr e a t e d a co n ce st o r i e s t h r o u g h
B o b o Ch o s e m a n y s o c ia l th e b ra n d s u p o llu tin g th e d is a p p e a r in g c h ild r e n ’s a b c o n fu s in g e m
benefits of the material. But fa s t fo rw a rd to to d a y a n d the benefits of usin rec cled fa b r ic s a n d s u s ta in a b le m a te r ia ls s u c h a s o r g a n ic c o tto n a r e w id e ly e m b r a c e d b y b o th c lie n t a n d e n d c o n s u m e r.
As w e ca m e f r o o f g r a p h i c d e si g co l o u r p a l e t t e w w e f e l t ve r y co m w i t h . Ap a r t f r o m cr e a t e d a co n ce st o r i e s t h r o u g h
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th e w o r ld n p r in ts a n d e r e so m e t h i n g fo r ta b le t h i s, w e a l so p t , e xp l a i n i n g c lo th in g .
s a d d re s is s u e s th c h a s p la s e a ,h o n g lo b a lly ility to c o o tio n s .
s e s ro u g h s tic e y b e e s a n d n v e y
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Y ou were working as an artistic director at an adv ertising agency in Barcelona before hav ing a child and embarking on Bobo Choses. How would you say your approach to the business of fashion has changed in the ten years since?
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th e w o r ld n p r in ts a n d e r e so m e t h i n g fo r ta b le t h i s, w e a l so p t , e xp l a i n i n g cl o t h i n g .
Se w i n g t h e c r e a t i v e s e e d Ad r i a n a i n t r o d u c e s t h e m a i n c o n c e p t fo r e a c h c o lle c tio n t o t h e B o b o Ch o s e s f a m i l y d e s ig n te a m w h o th e n g e r m in a te a n d n u r tu r e th e idea b findin references t o d e v e l o p t h e s t o r y . Us u a l l y , w h e n t h e y’ r e p r e p a r i n g o n e c o l l e c t i o n Ad r i a n a ’ s t h i n k i n g a b o u t t h e n e x t . Fo r e x a m p l e , w h e n t h e y st a r t e d w o r k o n t h e Happy Sads s h e a l r e a d y k n e w To Make A Garden w a s th e n e x t im p o r ta n t m e s s a g e t o t r a n s m i t . No t q u ite r e m e m b e r in g h o w s h e h a d h e a r d a b o u t it, Ad r i a n a d i s c o v e r e d t h a t t h e b r o th e r o f th e ir o n lin e s to r e s a le s m a n a g e r w a s a b e e k e e p e r . In t e r e s t e d t o find out more, driana d is c o v e r e d th e im m e d ia c y o f th e b e e p o p u la tio n s d e c lin e a n d th e ir im p o r ta n c e to life a n d h o w to a c t. Re a l i s i n g t o o m a n y h a t s
I t h i n k t h a t w a s t h e ke y f a ct o r to d iffe r e n tia te u s fr o m th e o t h e r b r a n d s. Fo r u s, i t i s ca p i t a l t o r e a ch t h e ch i l d w i t h st o r i e s t h r o u g h o u r cl o t h e s. W e w a n t t o b e co m e h i s o r h e r f a vo u r i t e T- sh i r t ! Du r i n g th e s e y e a rs w e h a v e s e e n m a n y n e w b ra n d s b o rn fo llo w in g o u r s te p s ,a n d w e a re p ro u d to h a v e s ta rte d a s m a l l r e v o l u t i o n . Su d d e n l y , c h ild r e n ’s c lo t h in g a ls o h a s its p la c e in fa s h io n . What have been the biggest challenges in the course of the ten years, and how did you ove rcome them? I co m e f r o m t h e d e si g n w o r l d , so I d i d n ’ t kn o w w h a t i t m e a n t t o r u n a co m p a n y . Fi n d i n g t h e b a l a n ce b e t w e e n th e tw o w o r ld s is o n e o f t h e m o st difficult thin s for m e . Lu cki l y , I h a ve a l w a ys b e e n su r r o u n d e d b y m y f a m i l y , a n d f o r t h r e e ye a r s n o w I h a ve b e e n d e l e g a t i n g
As a children’ s label does it feel somehow ev en more important to be ethically focused? An ethical role model to your little customers if you like? Al t h o u g h i t s e e m s c o n t r a d i c t o r y , B o b o Ch o s e s is n o t a c lo th in g b r a n d .B o b o Ch o s e s i s a w a y t o u n d e r s t a n d t h e w o r l d . Th a t ’ s w h y o u r c o lle c tio n s a r e s to r ie s th a t e v o l v e b e y o n d c l o t h i n g . It i s n o t p o s s ib le to s e p a r a te o u r e s s e n c e a n d s p ir it o f a b e tte r w o r ld fr o m th e b u s in e s s . Th a t ’ s w h y e v e r y t h i n g w e d o in te n d s to s h a r e v a lu e s a n d a c tio n s th a t s p r e a d p o s itiv e v a lu e s to c h ild r e n a n d a d u lts . There seems to be a lot of fun invo lve d with the creative process at Bobo Choses that permeates your collections a d o r ar eti I s fun invo lve d in all aspects of the organisation? And if so how does this approach e efit o o as a si ess
Se w i n g t h e c r e a t i v e s e e d Ad r i a n a i n t r o d u c e s t h e m a i n c o n c e p t fo r e a c h c o lle c tio n t o t h e B o b o Ch o s e s f a m i l y d e s ig n te a m w h o th e n g e r m in a te a n d n u r tu r e th e idea b findin references t o d e v e l o p t h e s t o r y . Us u a l l y , w h e n t h e y’ r e p r e p a r i n g o n e c o l l e c t i o n Ad r i a n a ’ s t h i n k i n g a b o u t t h e n e x t . Fo r e x a m p l e , w h e n t h e y st a r t e d w o r k o n t h e Happy Sads s h e a l r e a d y k n e w To Make A Garden w a s th e n e x t im p o r ta n t m e s s a g e t o t r a n s m i t . No t q u ite r e m e m b e r in g h o w s h e h a d h e a r d a b o u t it, Ad r i a n a d i s c o v e r e d t h a t t h e b r o th e r o f th e ir o n lin e s to r e s a le s m a n a g e r w a s a b e e k e e p e r . In t e r e s t e d t o find out more, driana d is c o v e r e d th e im m e d ia c y o f th e b e e p o p u la tio n s d e c lin e a n d th e ir im p o r ta n c e to life a n d h o w to a c t. Re a l i s i n g t o o m a n y h a t s
w a s n e ith e r te n a b le ,fr u itfu l o r e n jo y a b le , t h a t ’s w h y Ad r i a n a r e l i n q u i s h e d t h e ‘b u s in e s s s id e ’ b e e n ie to h e r b ro th e r th re e y e a rs a g o . He r s i b l i n g Pi m h a d w o r k e d h is w a y u p fr o m b e in g a n i n t e r n s i x y e a r s p r i o r . He h a d b e e n e le v a te d to in te r n a tio n a l s a le s m a n a g e r th e n w e n t o n to s tu d y a t th e p r e s tig io u s EADA B u s i n e s s Sc h o o l i n B a r c e lo n a b e fo r e a c c e p tin g t h e r o l e . Ad r i a n a a l s o w o r k s c lo s e ly w ith h e r tr u s te d h e a d d e s ig n e r a n d c o p y w r ite r Lu c h o To r r e s . Lu c h o i s t h e B o b o Ch o s e s f a m i l y m e m b e r w h o w r ite s th e ir b e a u tifu l e n g a g in g s to r ie s th a t fo r m th e fo u n d a tio n a n d b a c k d r o p to th e c o lle c tio n s . B o b o Ch o s e s i s a m u c h lo v e d ,w e ll e s ta b lis h e d a n d o fte n e m u la te d in d e p e n d e n t. As s u c h w e d i s c u s s ‘ t h e n a tu r e o f b u s in e s s ’ w ith its f o u n d e r Ad r i a n a Es p e r a l b a ...
t h e d i r e ct i o n o f t h e co m p a n y t o m y b r o t h e r . Th i s i s o n e o f t h e d e ci si o n s t h a t I f e e l p r o u d e st o f . In t h i s i n d u st r y ch a l l e n g e s a r e co n st a n t . On o n e si d e , a t a cr e a t i ve l e ve l , w e a l w a ys w a n t t o su r p r i se w i t h o u r st o r i e s a n d co l l e ct i o n s. On t h e o t h e r , a t a b u si n e s l e ve l , yo u o f t e n h a ve t o m a ke co m p l e x d e ci si o n s, d u e t o g r o w t h a n d n e w o b j e ct i ve s. The upcoming Spring/Summer 2 0 1 9 To Ma k e A Ga r d e n collection is made 8 9 % locally. I t’ s impressiv e as many ra ds a e di ersified production during that time. Can you ex plain why local production is important to you as a company? Lo c a l p r o d u c t i o n h a s m a n y a d v a n ta g e s ,b u t p e rh a p s th e m o s t im p o r ta n t h a s to d o w ith o u r w a y o fu n d e r s ta n d in g th e w o r ld .W e s tr o n g ly b e lie v e th a t lo c a l p r o d u c tio n a llo w s u s to w o r k w ith o u r s u p p lie r s a s m e m b e r s
I a m n o t t h e o n e w h o sh o u l d sa y i t , b u t a t B o b o Ch o se s o u r m o t t o “ Ha ve Fu n ! ” i s t h e p r e va i l i n g m o o d i n o u r d a y t o d a y . Cr e a t i ve f r e e d o m , f a m i l y co n ci l i a t i o n , r e sp e ct f o r p e o p l e a n d t r u st i n e a ch m e m b e r o f t h e t e a m m a ke t h e w e e k r e a l l y p o si t i ve a n d e n te r ta in in g ! I s growth still predominant force behind Bobo as a business or do other factors now dictate the business model? Ab u s in e s s w ith o u t g r o w th is a p o o r ly fo c u s e d b u s in e s s . B u t lu c k ily ,o u r s tr a te g ic decisions alwa s find a b a l a n c e b e t w e e n t h e benefit and the fulfilment of our v a lu e s .W e a r e n o t c o m p a n y fo c u s e d o n th e s im p le benefit, and if one d a y t h i s h a p p e n s w e w o u ld b e b e tr a y in g t h e s p ir it o f o u r b ra n d .
w a s n e ith e r te n a b le ,fr u itfu l o r e n jo y a b le , t h a t ’s w h y Ad r i a n a r e l i n q u i s h e d t h e ‘b u s in e s s s id e ’ b e e n ie to h e r b ro th e r th re e y e a rs a g o . He r s i b l i n g Pi m h a d w o r k e d h is w a y u p fr o m b e in g a n i n t e r n s i x y e a r s p r i o r . He h a d b e e n e le v a te d to in te r n a tio n a l s a le s m a n a g e r th e n w e n t o n to s tu d y a t th e p r e s tig io u s EADA B u s i n e s s Sc h o o l i n B a r c e lo n a b e fo r e a c c e p tin g t h e r o l e . Ad r i a n a a l s o w o r k s c lo s e ly w ith h e r tr u s te d h e a d d e s ig n e r a n d c o p y w r ite r Lu c h o To r r e s . Lu c h o i s t h e B o b o Ch o s e s f a m i l y m e m b e r w h o w r ite s th e ir b e a u tifu l e n g a g in g s to r ie s th a t fo r m th e fo u n d a tio n a n d b a c k d r o p to th e c o lle c tio n s . B o b o Ch o s e s i s a m u c h lo v e d ,w e ll e s ta b lis h e d a n d o fte n e m u la te d in d e p e n d e n t. As s u c h w e d i s c u s s ‘ t h e n a tu r e o f b u s in e s s ’ w ith its f o u n d e r Ad r i a n a Es p e r a l b a ...
I t h i n k t h a t w a s t h e ke y f a ct o r to d iffe r e n tia te u s fr o m th e o t h e r b r a n d s. Fo r u s, i t i s ca p i t a l t o r e a ch t h e ch i l d w i t h st o r i e s t h r o u g h o u r cl o t h e s. W e w a n t t o b e co m e h i s o r h e r f a vo u r i t e T- sh i r t ! Du r i n g th e s e y e a rs w e h a v e s e e n m a n y n e w b ra n d s b o rn fo llo w in g o u r s te p s ,a n d w e a re p ro u d to h a v e s ta rte d a s m a l l r e v o l u t i o n . Su d d e n l y , c h ild r e n ’s c lo t h in g a ls o h a s its p la c e in fa s h io n . What have been the biggest challenges in the course of the ten years, and how did you ove rcome them? I co m e f r o m t h e d e si g n w o r l d , so I d i d n ’ t kn o w w h a t i t m e a n t t o r u n a co m p a n y . Fi n d i n g t h e b a l a n ce b e t w e e n th e tw o w o r ld s is o n e o f t h e m o st difficult thin s for m e . Lu cki l y , I h a ve a l w a ys b e e n su r r o u n d e d b y m y f a m i l y , a n d f o r t h r e e ye a r s n o w I h a ve b e e n d e l e g a t i n g
As a children’ s label does it feel somehow ev en more important to be ethically focused? An ethical role model to your little customers if you like? Al t h o u g h i t s e e m s c o n t r a d i c t o r y , B o b o Ch o s e s is n o t a c lo th in g b r a n d .B o b o Ch o s e s i s a w a y t o u n d e r s t a n d t h e w o r l d . Th a t ’ s w h y o u r c o lle c tio n s a r e s to r ie s th a t e v o l v e b e y o n d c l o t h i n g . It i s n o t p o s s ib le to s e p a r a te o u r e s s e n c e a n d s p ir it o f a b e tte r w o r ld fr o m th e b u s in e s s . Th a t ’ s w h y e v e r y t h i n g w e d o in te n d s to s h a r e v a lu e s a n d a c tio n s th a t s p r e a d p o s itiv e v a lu e s to c h ild r e n a n d a d u lts . There seems to be a lot of fun invo lve d with the creative process at Bobo Choses that permeates your collections a d o r ar eti I s fun invo lve d in all aspects of the organisation? And if so how does this approach e efit o o as a si ess
Se w i n g t h e c r e a t i v e s e e d Ad r i a n a i n t r o d u c e s t h e m a i n c o n c e p t fo r e a c h c o lle c tio n t o t h e B o b o Ch o s e s f a m i l y d e s ig n te a m w h o th e n g e r m in a te a n d n u r tu r e th e idea b findin references t o d e v e l o p t h e s t o r y . Us u a l l y , w h e n t h e y’ r e p r e p a r i n g o n e c o l l e c t i o n Ad r i a n a ’ s t h i n k i n g a b o u t t h e n e x t . Fo r e x a m p l e , w h e n t h e y st a r t e d w o r k o n t h e Happy Sads s h e a l r e a d y k n e w To Make A Garden w a s th e n e x t im p o r ta n t m e s s a g e t o t r a n s m i t . No t q u ite r e m e m b e r in g h o w s h e h a d h e a r d a b o u t it, Ad r i a n a d i s c o v e r e d t h a t t h e b r o th e r o f th e ir o n lin e s to r e s a le s m a n a g e r w a s a b e e k e e p e r . In t e r e s t e d t o find out more, driana d is c o v e r e d th e im m e d ia c y o f th e b e e p o p u la tio n s d e c lin e a n d th e ir im p o r ta n c e to life a n d h o w to a c t. Re a l i s i n g t o o m a n y h a t s
I t h i n k t h a t w a s t h e ke y f a ct o r to d iffe r e n tia te u s fr o m th e o t h e r b r a n d s. Fo r u s, i t i s ca p i t a l t o r e a ch t h e ch i l d w i t h st o r i e s t h r o u g h o u r cl o t h e s. W e w a n t t o b e co m e h i s o r h e r f a vo u r i t e T- sh i r t ! Du r i n g th e s e y e a rs w e h a v e s e e n m a n y n e w b ra n d s b o rn fo llo w in g o u r s te p s ,a n d w e a re p ro u d to h a v e s ta rte d a s m a l l r e v o l u t i o n . Su d d e n l y , c h ild r e n ’s c lo t h in g a ls o h a s its p la c e in fa s h io n . What have been the biggest challenges in the course of the ten years, and how did you ove rcome them? I co m e f r o m t h e d e si g n w o r l d , so I d i d n ’ t kn o w w h a t i t m e a n t t o r u n a co m p a n y . Fi n d i n g t h e b a l a n ce b e t w e e n th e tw o w o r ld s is o n e o f t h e m o st difficult thin s for m e . Lu cki l y , I h a ve a l w a ys b e e n su r r o u n d e d b y m y f a m i l y , a n d f o r t h r e e ye a r s n o w I h a ve b e e n d e l e g a t i n g
t h e d i r e ct i o n o f t h e co m p a n y t o m y b r o t h e r . Th i s i s o n e o f t h e d e ci si o n s t h a t I f e e l p r o u d e st o f . In t h i s i n d u st r y ch a l l e n g e s a r e c o n st a n t . On o n e si d e , a t a cr e a t i ve l e ve l , w e a l w a ys w a n t t o su r p r i se w i t h o u r st o r i e s a n d co l l e ct i o n s. On t h e o t h e r , a t a b u si n e s l e ve l , yo u o f t e n h a ve t o m a ke co m p l e x d e ci si o n s, d u e t o g r o w t h a n d n e w o b j e ct i ve s. The upcoming Spring/Summer 2 0 1 9 To Ma k e A Ga r d e n collection is made 8 9 % locally. I t’ s impressiv e as many ra ds a e di ersified production during that time. Can you ex plain why local production is important to you as a company? Lo c a l p r o d u c t i o n h a s m a n y a d v a n ta g e s ,b u t p e rh a p s th e m o s t im p o r ta n t h a s to d o w ith o u r w a y o fu n d e r s ta n d in g th e w o r ld .W e s tr o n g ly b e lie v e th a t lo c a l p r o d u c tio n a llo w s u s to w o r k w ith o u r s u p p lie r s a s m e m b e r s
I a m n o t t h e o n e w h o sh o u l d sa y i t , b u t a t B o b o Ch o se s o u r m o t t o “ Ha ve Fu n ! ” i s t h e p r e va i l i n g m o o d i n o u r d a y t o d a y . Cr e a t i ve f r e e d o m , f a m i l y co n ci l i a t i o n , r e sp e ct f o r p e o p l e a n d t r u st i n e a ch m e m b e r o f t h e t e a m m a ke t h e w e e k r e a l l y p o si t i ve a n d e n te r ta in in g ! I s growth still predominant force behind Bobo as a business or do other factors now dictate the business model? Ab u s in e s s w ith o u t g r o w th is a p o o r ly fo c u s e d b u s in e s s . B u t lu c k ily ,o u r s tr a te g ic decisions alwa s find a b a l a n c e b e t w e e n t h e benefit and the fulfilment of our v a lu e s .W e a r e n o t c o m p a n y fo c u s e d o n th e s im p le benefit, and if one d a y t h i s h a p p e n s w e w o u ld b e b e tr a y in g t h e s p ir it o f o u r b ra n d .
w a s n e ith e r te n a b le ,fr u itfu l o r e n jo y a b le , t h a t ’s w h y Ad r i a n a r e l i n q u i s h e d t h e ‘b u s in e s s s id e ’ b e e n ie to h e r b ro th e r th re e y e a rs a g o . He r s i b l i n g Pi m h a d w o r k e d h is w a y u p fr o m b e in g a n i n t e r n s i x y e a r s p r i o r . He h a d b e e n e le v a te d to in te r n a tio n a l s a le s m a n a g e r th e n w e n t o n to s tu d y a t th e p r e s tig io u s EADA B u s i n e s s Sc h o o l i n B a r c e lo n a b e fo r e a c c e p tin g t h e r o l e . Ad r i a n a a l s o w o r k s c lo s e ly w ith h e r tr u s te d h e a d d e s ig n e r a n d c o p y w r ite r Lu c h o To r r e s . Lu c h o i s t h e B o b o Ch o s e s f a m i l y m e m b e r w h o w r ite s th e ir b e a u tifu l e n g a g in g s to r ie s th a t fo r m th e fo u n d a tio n a n d b a c k d r o p to th e c o lle c tio n s . B o b o Ch o s e s i s a m u c h lo v e d ,w e ll e s ta b lis h e d a n d o fte n e m u la te d in d e p e n d e n t. As s u c h w e d i s c u s s ‘ t h e n a tu r e o f b u s in e s s ’ w ith its f o u n d e r Ad r i a n a Es p e r a l b a ...
t h e d i r e ct i o n o f t h e co m p a n y t o m y b r o t h e r . Th i s i s o n e o f t h e d e ci si o n s t h a t I f e e l p r o u d e st o f . In t h i s i n d u st r y ch a l l e n g e s a r e co n st a n t . On o n e si d e , a t a cr e a t i ve l e ve l , w e a l w a ys w a n t t o su r p r i se w i t h o u r st o r i e s a n d co l l e ct i o n s. On t h e o t h e r , a t a b u si n e s l e ve l , yo u o f t e n h a ve t o m a ke co m p l e x d e ci si o n s, d u e t o g r o w t h a n d n e w o b j e ct i ve s. The upcoming Spring/Summer 2 0 1 9 To Ma k e A Ga r d e n collection is made 8 9 % locally. I t’ s impressiv e as many ra ds a e di ersified production during that time. Can you ex plain why local production is important to you as a company? Lo c a l p r o d u c t i o n h a s m a n y a d v a n ta g e s ,b u t p e rh a p s th e m o s t im p o r ta n t h a s to d o w ith o u r w a y o fu n d e r s ta n d in g th e w o r ld .W e s tr o n g ly b e lie v e th a t lo c a l p r o d u c tio n a llo w s u s to w o r k w ith o u r s u p p lie r s a s m e m b e r s
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C A U C (I e e a i n r O 0 t, r a W I O re T U I th n O e e H W o C k om . I t ag TO M 0,0 en hca G S O H r t a a th th y TH OR re a o w W AVO O HY ? I lov ing Id T’ C C po ren re g b . c oo S n ill Y N IN 5 m lt ) h R E P M e e g n A e F I l n. e y v h oc ha O W S h. tc SA I H H U im ild h vi s in € 1 ip ea r u T O a U R D h c re om m o q M E IN t N a’. W T G t c h W a c lo t h U w D s a U I e H . d F ld w n t M n’ d AN ELL be of AV G O RIN mo the lies er. her tan h i ch n i YO OU O? slam an YO do e R OP H IN t t r . i T e g a e g C B s S U H h I n G IV te m ic. an a he at m at o o lin . D A N Y C ‘b T p s o a : L h T op t h i . N T f t C YO E S N N w ab re KE O ic tm m m ee e A I r i d v O ’ N I f A s i R sh ny hes y ? b R i T S n t L a A L H E E a Ar O O he sn a s w U T’ I O, R V t o es a ot f m e O r F W E CO M Ar E A ,W . LI C th y c l o O B C YO AR H OU CC do the e m In C CE nd lo b u e e H U O . ou U LO s E W a a h O f L . A t r O IT AV RO ? ’s c n’t t th s m E? ly R E ? YO R ar ’s y e R g L E Y O F s r N fo ? A G 9 i t O S H M A O P N? ye er at Y n o a d E M n A O A O E D s M i M D E H re I d ng in on to N ina D C u s h Th . LD T R . . O H L 32 W ild if ki em D NT HI O A LD ld ter 4 rd IS O DR Y C co e . o r h M O R I o H O y liv ere cc n ST H O C C ven loo it . ha r W H H gh is G HI L R C M A W OR m ily h oro FO R R, O W C ars u st . ee es E e s d n o s a k e U C O D i U H A c a he b l e O M ve m rn M es oo N R ye d g M R I N ? ol t h I o W u t E o n m l ot er Y D A h U O l fa o o oc n A r b s YO B u E i 2 P I T c . v h E C e W y I g hild U or of n S TE rs YO 3 lde yo O ST AIN C sc od, ne m as I’m BY O sh M TH UT c m e y T’ I ? a ts e O R r ’ fi H Y D e I I e d A e O Iw y y m U Y b M R fo fo . ar m a e O IS O o h h o s e H O H C t lik ite M O d B O w is th e t O O 0 t, ar T AB O? l p w to ’t D l W h r n 0 M T A G , I’d vis d E an en c AV W go T ? G C ti re s a te t i m c h 0 s s D n H a t c f N t F A C ’ e I TH te e be if I ry. AY IN H G ba a W IN O re he ce d 15 ipm al A N on S € u S O IN W IVIN us ok Som n. I illag ay re unt R he TH OR re a o w ac an a’. Id U DO T’ E C h lo U ed o T eq d c e n v e r . L . A R O M m e ? v c n y I o O m co a U h H Y a U PO Y M d en om my ro ha ti e. ? p ie s TH G U n r O O la N a r t T s e E i r I o C W U F IS an hild h w in YO E S th ST com unt o. A N Y C ‘b M n’t duc wr AV NG O I N mo T C E O c: no c ’S IT ? YO i e K H A I do e or BE r o c I ac en R BR he E L H G IV te om ic. E AT R O IF )? th he E fe c oc O ab an ad U T th N L H U CC ( S e t H sa bic or M Ar ER IK N e O E w b ,W a . I T r L h s r W VO O HY U lov ing R H Y i ra M u O LO N ? In E A D A o L uc A in W D E E ? EE O FA OR W ELL h. I tch y th V L W C E ? R Y ? EL E gl AN ’s m her afe LI U O B C M D T ac wa AR AG EN 9 H AM A t s IN nd t H U O . U AN O O O s s C M I o i a AN AN be of l . r N ina LD T R . . E W N C a YO OR ear R OP to e YO ry re t’s . fo C e g O A D d er 4 ? l R O e t U g E L M y U R I H o M E n o O O nt e a If ps in O V R to D Th elin s. W H H gh is D C ou s h . Th . 32 YO S N tio t FO O W C rs u st ho th s. TH Y E O n . o d C c fe ave M E D Y s E T H S TE A ee ry es ar ny he y O R ea da ge S O y ive re c c H I S w T’ RI O, D R LS LIV IN r b nt qu h r en es a ot f m AN U y st un m y l he ro rm R 2 W u A l s E i O U th u y c l o e n o O H U CC he O N ve o d It’ e be YO 3 de yo co h r r v e o c l m M M t A c T o o W W AVO O fis cl ’t b the m YO H ne nt ha er. no ver I’m y e my ro IT I l fa b in f R E a e T y e o F O a o n O ? n’s on at ds M d H T sw a ne ’ve r m as m is r th m Y ’ e D d s M e s e n I e I T ’ n f D U ES g i t n M w r t f k I H d a n e d I O H L ar om di o, i to a ’d li I’ve IS O AT ? n fte eti hy W hild if ki rem D NT HI lik ite H G ba a w T AB O? l p w to ’t S l n i C ven loo it . H O C e f I if A I’d vis W IVIN us ok Som n. I C M A H NG CC st ere ess ca R R, m ay i try es h lo . e E ike ss od L e h U n I be f I y. A d R I N ? ol t h W c O i r y I r s t . y u I l gue ho EA IN M nd ren om my TH OR re a o w ac an YO E B R PE TA O o clo co ere ma ore un I ild ed T s. c e n ld w n A r a N CC ch , T S R M ’ I O a th d m c o s. hi h n i T O ? ar ch he c av tio . T o A I O r s od U c R p T e c ? S e . T A a An en er U Y b O SP or h a ite M R fo fo . T? m r i N t U o e h H H t t Y O U S t, re M on’t duc wr E BE RY E ing ar om ic ev not co un o. W AVO W go M ,00 en ca w ab ’S IT ? YO e E T R th ne is d e or BE r o c YO r D N a D c e c h T e t O t t R F F E r H f n t ? Y ? ’ e L i I 50 m lth o A E h A ) E U E I c a a T r i ad an ar ha e H U CC Y ( US ve g t AN don W SA LIK CO ’. ER IK € 1 uip hea TH h s ab Mo R re ’S CO CH rt n e t th y O W VO O H L lo n r o b H i a C I U U eq nd H D E uc A in AT E P p re er ng e g. W D E FA OR W ELL h. I tch H H U im ild h vi os in YO Y RO am Y UL R ? a YO YO a AN m er fe D B a h l h c T M W O N t s h O N O sl W T G t ’ c c w S s a I b O t F I A ‘ C M I ot l sa AN D D AN N e f IN o e s. . H r nt O r W o b C A E C OO N M ic: N N R m th ilie ter he ta R OP to e AT a . fo g C e e A g t B e U G O I rab H H at ot or ER OU VE RO to n o If ps in D U R Th elin es. Th tha fam m m mp D A YO S N ti o t O U ,W TH Y E O n . ho th s. t e d . E r d i e s f s M r y E E s Y i O u O av A R In ny he y ei n’ n t S ’S IT , A V S I Y m L t s be ntr ue ha N I a E ? w I yo th oes er a os e O FO AT UR CO R E he y lo of EL L e. ’s EL E gl er u q t’s er e C m N o d A H 9 d C at H AM A ot u c e th C E AR TO HA nev t c har r. I oth er b s W AVO O cl ’t b the m O AC fa the Th . n N na e n v LD E IT . ri . R i T R L e o F a O is G ? ld te 4 O ? n’s on at ds S M O P N? sw a ne ’ve r R Y e s e I cc ’ f E D n ST M t f k W T A EN rs o ugh st is M D RE H ldre f I d ing min e O TH I L ro R FO di , i a li ’ve i O O k S W I e o D lik H I O N r hi H HA LDR yea da ge an O ILD O So e t f I’d if H O C C en loo it W t n m G I D I’d vi . s W r A C H M R R, m ay i try E H 32 des ou Ev ike ss od U of n U C s. U he he n A be if I N C A y l l R e l ? t I s o M TH UT o I E ts e fis e Ye YO ou re. ay re un I e I’m y e y gu dh YO B E R PE TA O o clo . c S BO ? par om m C a h l W I m o e h s i O A S TE rs M nd O T IN C c , w to n’t BY is th e t th nd m r co D A O ll T ch T’ RI ? ba H S A O r s od D ? d e r i m ch n a S T Y A o O . e ? G C sti re ss a t t o R A U O f M n a e N c O f f A C o e h H e H C t a G e e O a t, re t BE T E ing ar O H O e h ce d ev not b W AVO W go S TO M ,00 en hca G R ar o w ac an E D R h e W VIN us ok Som n. I llag d a T’ e N 0 m F D H N D t n s Y h o
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es l th o o c lo E ch d, B Y r s oo D . f O fo O 0 t, re G ,0 e n t h c a Y l 50 m N SA I € 1 u ip e a R h a ’. U DO U eq nd O Y O U ? am a Y l O O C s IS AN Y C ‘ b D T C E O c: . i K A AN LI R b H co a O U R ST oc M Ar R ,W or Y O OU u. O O In o Y L M E ? W y in EL E g l E A R A RE 9 of H AM A s en D i I’ m a TH UT ts N L . . n i ar om IS O O GE N? o l d h t e r s 4 hy M R ’t A w i to T AB O? l p w l W n g i A st FO O T E rs u H G CC s t r e s s c a H H A DR e a d a g e an O W HIN O a r e w h e c c e n d D W HIL 2 y e s t u n rm a a T OR e o U ed he C 3 d yo r l . M h e r o c c a v e tio n . AN fis e Y O I e I’ m y e m y C p a ie s ? h a te T r a i r h s o O U M nd is r t h m e h t ST c o m n t . D M n ’t u c w r d o u d c a Y O ? e e do n e or B E fe r c o c c AT G? an a f t e e t i t e a e O E th o E h E H c C ( IF b a r a t i ad C Y ER IK W IVIN us o k So m n . I i l l a g ve ng TH h s r a b M o re H L O lo h o H i ? L I D R Il n . m e y v u c r A in W LD RE S) . t c h N O W e Y ? d m e o m r e U f A E IN n M D U ch a O N O s h w w a a O in ild A C M It ’ o t l s a AV G AN ELL b e o f r E W N C a ch ach en . H IN R OP to e e . fo g T e R O U E g V e f s m U G I t c H o E i R n n V I t O o o Th e l i n e s . N L t o p th i s . w ra b Y O E S O, IN TH E Y E E MO e n y . s t i o r d v fe e y LO N ? sh y T S a A S ’ I C S I n s EE CO IV I N r b e n t r q u e h a r a n th m VE w W u AT R C LI ee EL L h e y c lo o f ’s e O B C o e d N t o t d u b H U O ? . U O I v c H A R O U A T an . s O t c h a r r. o th e r W VO OR HY c l o ’ t b t h e m e R rs oc H ne O FO a Y e t’ Y O ? O T ry re e re n a C or an nev FA M W n ’ s o n a t d s w M 2y e C E O O unt he ha d g M I’ v f e ’ s n s e in IN D e t f k r T C D O C i a 3 N l d IT D d i ,i ld if I in m ke C co es . o. ’v e R LA i i e k A Y I e o c e l t v r i r h O i O P EN? H l S So e t i f I ’ d i f AN e ES H D is ’d C e n lo o it oc R m y M I D , h r y R L W l O i s O m o R d. y Iv . R e tr y e n O Ev e s D NT HI k IS OO LDR r v o i U M s a o u n e . a y b e if n tr y W lo fa m b o in M H O C Il u e h o EA O B A G I IN I Y E A C H M c y E s es or ou T Ig ild N er m s. U AR C s. m a T S m r ’ R h A I TH UT t M ER AIN O? ol l o t h T TO ? ch T’ RI U PO nd n m r c C Y e ba Iw y S O ? A E e P T A I h C ho c N W U r ES Y g H U v e th Y O S to w T E a AB O i l l E n O T IN C c , B R B Y e i o A W AVO Y ? g o H OS A RO or s o o d . Y O ’ S IT ? D e e E NT DR t t h n e t i s H NG CC s t an f ,f e O F H ’t r th e C OM O I O AT UR CO IF TH U L O kid’s wear, Vol. 48 Essay: “Nature”
To The Violet
“For
night
is
the
of
nurse
all
Nature
in
sleep”
Words by John Clare, nature observer and poet
Drawings by May, Lily & Jasper
Concept and Editing: Michael Kröger & Heiko Schulz
Birds in Alarm
The fi retail tells the boys when nests are nigh And tweets and fl ies from every passer-bye. The yellowhammer never makes a noise But fl ies in silence from the noisy boys; The boys will come and take them every day, And still she lays as none were ta’en away.
The nightingale keeps tweeting-churring round But leaves in silence when the nest is found. The pewit hollos “chewrit” as she fl ies And flops about the shepherd where he lies; But when her nest is found she stops her song And cocks [her] coppled crown and runs along. Wrens cock their tails and chitter loud and play, And robins hollo “tut” and fly away.
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Insects These tiny loiterers on the barley’s beard, And happy units of a numerous herd Of playfellows, the laughing Summer brings, Mocking the sunshine in their glittering wings, How merrily they creep, and run, and fly! No kin they bear to labour’s drudgery, Smoothing the velvet of the pale hedge-rose; And where they fly for dinner no one knows – The dew-drops feed them not – they love the shine Of noon, whose sun may bring them golden wine.
All day they’re playing in their Sunday dress – Till night goes sleep, and they can do no less; Then, to the heath bell’s silken hood they fly, And like to princes in their slumbers lie, Secure from night, and dropping dews, and all, In silken beds and roomy painted hall. So merrily they spend their summer day, Now in the cornfields, now the new-mown hay. One almost fancies that such happy things, With coloured hoods and richly burnished wings, Are fairy folk, in splendid masquerade Disguised, as if of mortal folk afraid, Keeping their merry pranks a mystery still, Lest glaring day should do their secrets ill.
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A Beautiful Flower, That Bedeck’d A Mean Pasture A beautiful flower, that bedeck’d a mean pasture, In virgin perfection I found; Its fair bloom stood naked to every disaster, And deep the storm gather’d around: The rose in the midst of its brambles is blooming, Whose weapons intruders alarm, But sweetest of blossoms, fond, fair, and weak woman Has nothing to guard her from harm.
Each stranger seem’d struck with a blossom so lovely, In such a lone valley that grew; The clown’s admiration was cast on it roughly While blushing it shrank from his view: O sweet was the eve when I found the fair blossom, Sure never seem’d blossom so fair, I instant transplanted its charms to my bosom, And deep has the root gather’d there.
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While millions more, that every heart impress, Still brighten up throughout eternal space. O Power Almighty! whence these beings shine, All wisdom’s lost in comprehending thine.
The countless numbers speak a Deity: In numbers numberless the skies are crown’d, And still they’re nothing which my sight can see, When science, searching through her aiding glass, In seeming blanks to me can millions trace;
O who can witness with a careless eye The countless lamps that light an evening sky, And not be struck with wonder at the sight! To think what mighty Power must there abound, That burns each spangle with a steady light, And guides each hanging world its rolling round. What multitudes my misty eye have found;
A Look At The Heavens
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To The Butterfly Lovely insect, haste away, Greet once more the sunny day; Leave, O leave the murky barn, Ere trapping spiders thee discern; Soon as seen, they will beset Thy golden wings with filmy net, Then all in vain to set thee free, Hopes all lost for liberty. Never think that I belie, Never fear a winter sky; Budding oaks may now be seen, Starry daisies deck the green, Primrose groups the woods adorn, Cloudless skies, and blossom’d thorn; These all prove that spring is here, Haste away then, never fear. Skim o’er hill and valley free, Perch upon the blossom’d tree; Though my garden would be best, Couldst thou but contended rest: There the school-boy has no power Thee to chase from flower to flower, Harbour none for cruel sport, Far away thy foes resort; Nought is there but liberty, Pleasant place for thee and me. Then hither bend thy roving flight, In my garden take delight. Though the dew-bent level dale Rears the lily of the vale, Though the thicket’s bushy dell Tempts thee to the foxglove’s bell, Come but once within my bounds, View my garden’s airy rounds, Soon thou’lt find the scene complete, And every flowret twice as sweet: Then, lovely insect, come away, Greet once more the sunny day. Oft I’ve seen, when warm and dry, ’Mong the bean-fields bosom high, How thy starry gems and gold To admiration would unfold: Lo! the arching heavenly bow Doth all his dyes on thee bestow, Crimson, blue, and watery green, Mix’d with azure shade between; These are thine – thou first in place,
Queen of all the insect race! And I’ve often thought, alone, This to thee was not unknown; For amid the sunny hour, When I’ve found thee on a flower, (Searching with minutest gleg,) Oft I’ve seen thy little leg Soft as glass o’er velvet glides Smoothen down thy silken sides; Then thy wings would ope and shut; Then thou seemingly wouldst strut: Was it nature, was it pride Let the learned world decide. Enough for me, (though some may deem This a trifling, silly theme,) Would’st thou in my garden come, To join the bee’s delightful hum; These silly themes then, day and night, Should be thy trifler’s whole delight. Then, lovely insect, haste away, Greet once more the sunny day.
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Peace
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I seek for Peace – I care not where ’tis found: On this rude scene in briars and brambles drest, If peace dwells here, ’tis consecrated ground, And owns the power to give my bosom rest; To soothe the rankling of each bitter wound, Gall’d by rude Envy’s adder-biting jest, And worldly strife; – ah, I am looking round
For Peace’s hermitage, can it be found? – Surely that breeze that o’er the blue wave curl’d Did whisper soft, “Thy wanderings here are blest.” How different from the language of the world! Nor jeers nor taunts in this still spot are given: Its calm’s a balsam to a soul distrest; And, where Peace smiles, a wilderness is heaven.
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Among The Green Bushes
Among the green bushes the songs of the thrushes Are answering each other in music and glee, While the magpies and rooks, in woods, hedges, near brooks, Mount their Spring dwellings on every high tree. There meet me at eve, love, we’ll on grassy banks lean love, And crop a white branch from the scented may tree, Where the silver brook wimples and the rosy cheek dimples, Sweet will the time of that courting hour be. We’ll notice wild flowers, love, that grow by thorn bowers, love, Though sinful to crop them now beaded with dew; The violet is thine, love, the primrose is mine, love, To Spring and each other so blooming and true. With dewdrops all beaded, the feather grass seeded, The cloud mountains turn to dark woods in the sky; The daisy bud closes, while sleep the hedge roses; There’s nothing seems wakeful but you love and I. Larks sleep in the rushes, linnets perch on the bushes, While mag’s on her nest with her tail peeping out; The moon it reveals her, yet she thinks night conceals her, Though birdnesting boys are not roving about. The night winds won’t wrong her, nor aught that belong her, For night is the nurse of all Nature in sleep; The moon, love, is keeping a watch o’er the sleeping, And dews for real pleasure do nothing but weep. Among the green bushes we’ll sit with the thrushes, And blackbirds and linnets, an hour or two long, That are up at the dawning, by times in the morning, To cheer thee when milking with music and song. Then come at the eve, love, and where the banks lean, love, By the brook that flows on in its dribbles of song; While the moon looks so pale, love, and the trees look so hale, love, I will tell thee a tale, love, an hour or two long.
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Grasshoppers
Grasshoppers go in many a thumming spring And now to stalks of tasseled sow-grass cling, That shakes and swees awhile, but still keeps straight; While arching oxeye doubles with his weight. Next on the cat-tail-grass with farther bound He springs, that bends until they touch the ground.
To A Dead Tree
Old tree thou art wither’d – I pass’d thee last year, And the blackbird snug hid in thy branches did sing, Thy shadow stretch’d dark o’er the grass sprouting near,
And thou wert as green as thy mates of the spring.
How alter’d since then! not a leaf hast thou got, Thy honours brown round thee that clothed the tree;
The clown passeth by thee and heedeth thee not, But thou’rt a warm source of reflection for me.
I think, while I view thee and rest on the stile, Life’s bloom is as frail as the leaves thou hast shed; Like thee I may boast of my honours awhile,
But new springs may blossom, and mine may be fled:
Fond friends may bend o’er the rais’d turf where I’m laid, And warm recollection the past may look o’er, And say by my life, as I say by thy shade, “Last spring he was living, but now he’s no more.”
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E a r l y S p r i n g The Spring is come, and Spring flowers coming too, The crocus, patty kay, the rich hearts’ ease; The polyanthus peeps with blebs of dew, And daisy flowers; the buds swell on the trees; While oer the odd flowers swim grandfather bees In the old homestead rests the cottage cow; The dogs sit on their haunches near the pail, The least one to the stranger growls “bow wow,” Then hurries to the door and cocks his tail, To knaw the unfinished bone; the placid cow Looks oer the gate; the thresher’s lumping flail Is all the noise the spring encounters now.
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Life, thou art misery, or as such to me; One name serves both, or I no difference see; Tho’ some there live would call thee heaven below, But that’s a nickname I’ve not learn’d to know: A wretch with poverty and pains replete, Where even useless stones beneath his feet Cannot be gather’d up to say “they’re mine,” Sees little heaven in a life like thine. Hope lends a sorry shelter from thy storms, And largely promises, but small performs. O irksome life! were but this hour my last! This weary breath fain sighs for its decay; O that my soul death’s dreary vale had past, And met the sunshine of a better day!
L i f e
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The Ants
What wonder strikes the curious, while he views The black ant’s city, by a rotten tree, Or woodland bank! In ignorance we muse: Pausing, annoyed, – we know not what we see, Such government and thought there seem to be; Some looking on, and urging some to toil, Dragging their loads of bent-stalks slavishly: And what’s more wonderful, when big loads foil One ant or two to carry, quickly then A swarm flock round to help their fellow-men. Surely they speak a language whisperingly, Too fine for us to hear; and sure their ways Prove they have kings and laws, and that they be Deformed remnants of the Fairy-days.
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May Now comes the bonny May, dancing and skipping Across the stepping-stones of meadow streams, Bearing no kin to April showers a-weeping, But constant Sunshine as her servant seems. Her heart is up – her sweetness, all a-maying, Streams in her face, like gems on Beauty’s breast; The swains are sighing all, and well-a-daying, Lovesick and gazing on their lovely guest. The Sunday paths, to pleasant places leading, Are graced by couples linking arm in arm, Sweet smiles enjoying or some book a-reading, Where Love and Beauty are the constant charm; For while the bonny May is dancing by, Beauty delights the ear, and Beauty fills the eye. Birds sing and build, and Nature scorns alone On May’s young festival to be a widow; The children, too, have pleasures all their own, In gathering lady-smocks along the meadow. The little brook sings loud among the pebbles, So very loud, hat water-flowers, which lie Where many a silver curdle boils and dribbles, Dance too with joy as it goes singing by. Among the pasture mole-hills maidens stoop To pluck the luscious marjoram for their bosoms; The greensward’s littered o’er with buttercups, And whitethorns, they are breaking down with blossoms. ’T is Nature’s livery for the bonny May, Who keeps her court, and all have holiday. Princess of Months (so Nature’s choice ordains,) And Lady of the Summer still she reigns. In spite of April’s youth, who charms in tears, And rosy June, who wins with blushing face; July, sweet shepherdess, who wreathes the shears Of shepherds with her flowers of winning grace; And sun-tanned August, with her swarthy charms, The beautiful and rich; and pastoral, gay September, with her pomp of fields and farms; And wild November’s sybilline array; – In spite of Beauty’s calendar, the Year Garlands with Beauty’s prize the bonny May. Where’er she goes, fair Nature hath no peer, And months do love their queen when she’s away.
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The Flood Waves trough, rebound, and furious boil again, Like plunging monsters rising underneath, Who at the top curl up a shaggy mane, A moment catching at a surer breath, Then plunging headlong down and down, and on Each following whirls the shadow of the last; And other monsters rise when those are gone, Crest their fringed waves, plunge onward and are past. The chill air comes around me oceanly, From bank to bank the waterstrife is spread; Strange birds like snowspots oer the whizzing sea Hang where the wild duck hurried past and fled. On roars the flood, all restless to be free, Like Trouble wandering to Eternity.
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To The Violet
Sweet tiny flower of darkly hue, Lone dweller in the pathless shade; How much I love thy pensive blue Of innocence so well display’d! What time the watery skies are full Of streaming dappled clouds so pale, And sideling rocks, more white than wool, Portending snowy sleet, or hail; I ’gin to seek thy charming flower Along each hedge-row’s mossy seat, Where, dithering many a cold bleak hour, I’ve hugg’d myself in thy retreat. What makes me cherish such fond taste, What makes such raptures spring for thee, Is, that thou lov’st the dreary waste Which is so well belov’d by me. For solitude should be my choice Could I this labouring life resign, To see the little birds rejoice, And thy sweet flowers in clusters shine. I’d choose a cave beside some rock, Clos’d in all round with ash and thorn, That near my door thy tribe might flock To shed their sweets in early morn. But, ah! that way would never prove Means to sustain impending life; I must forego those scenes I love, And still beat on with needy strife. Sweet flower! we must reverse the plan, Nor cherish such romantic views; I’ll strive to seek thee when I can, Through noontide heat or evening dews. To spring return, with all thy train Of flowrets cloth’d in varied hue, I long to see that morn again Which brings to light the violet blue.
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W i l d B e e s
These children of the sun which summer brings As pastoral minstrels in her merry train Pipe rustic ballads upon busy wings And glad the cotters’ quiet toils again. The white-nosed bee that bores its little hole In mortared walls and pipes its symphonies, A n d never absent couzen, black as coal, That Indian-like bepaints its little thighs, With white and red bedight for holiday, R i g h t earlily a-morn do pipe and play And with their legs stroke slumber from their eyes. And aye so fond they of their singing seem That in their holes abed at close of day They still keep piping in their honey dreams, And larger ones that thrum on ruder pipe R o u n d the sweet smelling closen and rich woods Where tawny white and red flush clover buds Shine bonnily and bean fields blossom ripe, Shed dainty perfumes and give honey food To these sweet poets of the summer fields; Me much delighting as I stroll along The narrow path that hay laid meadow yields, Catching the windings of their wandering song. The black and yellow bumble first on wing To buzz among the sallow’s early flowers, Hiding its nest in holes from fickle spring Who stints his rambles with her frequent showers; And one that may for wiser piper pass, In livery dress half sables and half red, Who laps a moss ball in the meadow grass And hoards her stores when April showers have fled; And russet commoner who knows the face Of every blossom that the meadow brings, Starting the traveller to a quicker pace By threatening round his head in many rings: These sweeten summer in their happy glee By giving for her honey melody.
189
DayBreak
The red east glows, the dewy cheek of Day Has not yet met the sun’s o’erpowering smile; The dew-drops in their beauty still are gay, Save those the shepherd’s early steps defile. Pleas’d will I linger o’er the scene awhile; The black clouds melt away, the larks awaken – Sing, rising bird, and I will join with thee: With day-break’s beauties I have much been taken, As thy first anthem breath’d its melody. I’ve stood and paus’d the varied cloud to see, And warm’d in ecstacy, and look’d and warm’d, When day’s first rays, the far hill top adorning, Fring’d the blue clouds with gold: O doubly charm’d I hung in raptures then on early Morning.
191
IM H
Je lk a J e v on lk L a a n v
Too fine for us to hear; and sure their ways Prove they have kings and laws, and that they be Deformed remnants of the Fairy-days.”
AC
“Surely they speak a language whisperingly,
01 Birds in Alarm; May 02 Insects; Jasper 03 A Beautiful Flower, That Bedeck’d A Mean Pasture; Lily 04 A Look At The Heavens; Jasper 05 To The Butterfly; May 06 Peace; Lily 07 Among The Green Bushes; Jasper 08 Grasshoppers; Lily 09 To A Dead Tree; May 10 Early Spring; May 11 Life; Lily 12 The Ants; Jasper 13 May; May 14 The Flood; Jasper 15 To The Violet; Lily 16 Wild Bees; Lily 17 Day-Break; Jasper
M ik e M M
Index Drawings
M M e ik ir e é M M e ik ir e é M M e ik ir e é M M e ik ir e é M M e ik ir e é M M e ik ir e é M M e ik ir e é M M e ik ir e é M M e ik ir e é M M
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VOL. 48
AC
AC
AC
AC
AC
AC
AC
AC
AC
H
H
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H
H
H
H
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IM
IM
IM
IM
IM
IM
IM
IM
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LI
LI
LI
LI
LI
LI
LI
LI
LI
PP
PP
PP
PP
PP
PP
PP
PP
PP
O
O
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TH
TH
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TH
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VOL. 48
Fashion View
J
on
L a on ng e L a n on ng e L a n on ng e L a n n on g e L a n on ng e L a n on ng e L a n n on g e L a n on ng e L a n v o ng
Je lk a Je v lk a Je v lk a Je v lk a Je v lk a Je v lk a Je v lk a Je v lk a Je v lk a VOL. 48
KID’S WEAR/SPRING SUMMER 2019 VOL. 48
t-shirt Yporqué jeans Emporio Armani t-shirt Yporqué jeans Emporio Armani t-shirt Yporqué jeans Emporio Armani t-shirt Yporqué jeans Emporio Armani t-shirt Yporqué jeans Emporio Armani t-shirt Yporqué jeans Emporio Armani t-shirt Yporqué jeans Emporio Armani t-shirt Yporqué jeans Emporio Armani t-shirt Yporqué jeans Emporio Armani BABY ULI
t-shirt
BABY ULI
Yporqué
BABY ULI
jeans
BABY ULI
Emporio Armani
BABY ULI
t-shirt
BABY ULI
Yporqué
BABY ULI
jeans
BABY ULI
Emporio Armani
BABY ULI
t-shirt
BABY ULI
Yporqué
Photography JELKA VON LANGEN
jeans Emporio Armani t-shirt Yporqué jeans Emporio Armani t-shirt Yporqué jeans Emporio Armani t-shirt
Balenciaga dress Andorine skirt Motoreta sweatshirt Balenciaga dress Andorine skirt Motoreta sweatshirt Balenciaga dress Andorine skirt Motoreta sweatshirt Balenciaga dress Andorine skirt Motoreta sweatshirt Balenciaga dress Andorine skirt Motoreta sweatshirt Balenciaga dress Andorine skirt Motoreta sweatshirt Balenciaga dress Andorine skirt Motoreta sweatshirt Balenciaga dress Andorine skirt Motoreta sweatshirt Balenciaga dress Andorine skirt Motoreta sweatshirt Balenciaga dress
dress Carbon Soldier t-shirt Fendi socks Burlington shoes Converse dress Carbon Soldier t-shirt Fendi socks Burlington shoes Converse dress Carbon Soldier t-shirt Fendi socks Burlington shoes Converse dress Carbon Soldier t-shirt Fendi socks Burlington shoes Converse dress Carbon Soldier t-shirt Fendi socks Burlington shoes Converse dress Carbon Soldier t-shirt Fendi socks Burlington shoes Converse dress Carbon Soldier t-shirt Fendi socks Burlington shoes Converse dress
shirt Motoreta tanktop Schiesser pants Dolce & Gabbana belt The Kooples shirt Motoreta tanktop Schiesser pants Dolce & Gabbana belt The Kooples shirt Motoreta tanktop Schiesser pants Dolce & Gabbana belt The Kooples shirt Motoreta tanktop Schiesser pants Dolce & Gabbana belt The Kooples shirt Motoreta tanktop Schiesser pants Dolce & Gabbana belt The Kooples shirt Motoreta tanktop Schiesser pants Dolce & Gabbana belt The Kooples shirt Motoreta tanktop Schiesser pants Dolce & Gabbana belt The Kooples shirt
hat Jacquemus top Wolford shorts Miu Miu hat Jacquemus top Wolford shorts Miu Miu hat Jacquemus top Wolford shorts Miu Miu hat Jacquemus top Wolford shorts Miu Miu hat Jacquemus top Wolford shorts Miu Miu hat Jacquemus top Wolford shorts Miu Miu hat Jacquemus top Wolford shorts Miu Miu hat Jacquemus top Wolford shorts Miu Miu hat Jacquemus top Wolford shorts Miu Miu hat Jacquemus top
this page: suit Dsquared2 shirt Pepe Jeans London pocket square American Vintage right page: trousers Motoreta hat Wolf & Rita sandals and shirt Dsquared2 this page: suit Dsquared2 shirt Pepe Jeans London pocket square American Vintage right page: trousers Motoreta hat Wolf & Rita sandals and shirt Dsquared2 this page: suit Dsquared2 shirt Pepe Jeans London pocket square American Vintage right page: trousers Motoreta hat Wolf & Rita sandals and shirt Dsquared2 this page: suit Dsquared2 shirt Pepe Jeans London pocket square American Vintage right page: trousers Motoreta hat Wolf & Rita sandals and shirt Dsquared2 this page:
Yporqué shirt Prada t-shirt Yporqué shirt Prada t-shirt Yporqué shirt Prada t-shirt Yporqué shirt Prada t-shirt Yporqué shirt Prada t-shirt Yporqué shirt Prada t-shirt Yporqué shirt Prada t-shirt Yporqué shirt Prada t-shirt Yporqué shirt Prada t-shirt Yporqué shirt Prada t-shirt Yporqué shirt Prada t-shirt Yporqué shirt Prada t-shirt Yporqué shirt Prada t-shirt Yporqué shirt Prada t-shirt
Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt Burberry coat and shirt
Motoreta shirt Motoreta shirt Motoreta shirt Motoreta shirt Motoreta shirt Motoreta shirt Motoreta shirt Motoreta shirt Motoreta shirt Motoreta shirt Motoreta shirt Motoreta shirt Motoreta shirt Motoreta shirt Motoreta shirt Motoreta shirt Motoreta shirt Motoreta shirt Motoreta shirt Motoreta shirt Motoreta shirt Motoreta shirt Motoreta shirt Motoreta shirt Motoreta shirt Motoreta shirt styling
Motoreta
Paul Maximilian Schlosser shirt hair
Motoreta
Gregor Makris
shirt Motoreta
H O USE & GARDEN
AC H IM L IPPO T H
sweater THE ANIMALS OBSERVATORY skirt BOBO CHOSES sweater THE ANIMALS OBSERVATORY skirt BOBO CHOSES sweater THE ANIMALS OBSERVATORY skirt BOBO CHOSES
jacket FINGER IN THE NOSE shorts DIADORA slipper ADIDAS jacket FINGER IN THE NOSE shorts DIADORA slipper ADIDAS jacket FINGER IN THE NOSE shorts DIADORA
jacket MSGM KIDS jacket MSGM KIDS jacket MSGM KIDS jacket MSGM KIDS jacket MSGM KIDS jacket MSGM KIDS jacket MSGM KIDS jacket MSGM KIDS jacket MSGM KIDS
jacket WAUW CAPOW skirt NUMERO74 jacket WAUW CAPOW skirt NUMERO74 jacket WAUW CAPOW skirt NUMERO74 jacket WAUW CAPOW skirt NUMERO74 jacket WAUW CAPOW
dungaree
THE
ANIMALS
OBSERVATORY
dungaree
THE
ANIMALS
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dungaree
THE
ANIMALS
OBSERVATORY
dungaree
THE
ANIMALS
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jacket
GOGANGA
dress
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ANIMALS
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slipper
ADIDAS
jacket
GOGANGA
dress
THE
ANIMALS
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slipper
ADIDAS
jacket
GOGANGA
dress THE ANIMALS OBSERVATORY slipper ADIDAS jacket GOGANGA dress THE ANIMALS OBSERVATORY slipper ADIDAS jacket GOGANGA dress THE ANIMALS OBSERVATORY
left: blazer LITTLE REMIX shorts DIESEL right: trench LITTLE REMIX t-shirt MOTORETA shorts THE ANIMALS OBSERVATORY left: blazer LITTLE REMIX shorts DIESEL
cardigan DSQUARED2 shorts MSGM KIDS jeans DIESEL cardigan DSQUARED2 shorts MSGM KIDS jeans DIESEL cardigan DSQUARED2 shorts MSGM KIDS jeans DIESEL
t-shirt ADIDAS t-shirt underneath BARN OF MONKEYS t-shirt ADIDAS t-shirt underneath BARN OF MONKEYS t-shirt ADIDAS t-shirt underneath BARN OF MONKEYS t-shirt ADIDAS
t-shirt BARN OF MONKEYS t-shirt BARN OF MONKEYS t-shirt BARN OF MONKEYS t-shirt BARN OF MONKEYS t-shirt BARN OF MONKEYS t-shirt BARN OF MONKEYS
shorts DIESEL shorts DIESEL shorts DIESEL shorts DIESEL shorts DIESEL shorts DIESEL shorts DIESEL shorts DIESEL shorts DIESEL shorts DIESEL shorts DIESEL shorts DIESEL
t-shirt GCDS t-shirt GCDS MINI t-shirt GCDS MINI t-shirt GCDS MINI t-shirt GCDS MINI t-shirt GCDS MINI t-shirt GCDS MINI t-shirt GCDS MINI t-shirt GCDS MINI t-shirt GCDS MINI
pants BOBO CHOSES pants BOBO CHOSES pants BOBO CHOSES pants BOBO CHOSES pants BOBO CHOSES pants BOBO CHOSES pants BOBO CHOSES pants BOBO CHOSES
sweatshirt LITTLE REMIX sweatshirt LITTLE REMIX sweatshirt LITTLE REMIX sweatshirt LITTLE REMIX sweatshirt LITTLE REMIX sweatshirt LITTLE REMIX sweatshirt LITTLE REMIX
jackets WOOLRICH KID jackets WOOLRICH KID jackets WOOLRICH KID jackets WOOLRICH KID jackets WOOLRICH KID jackets WOOLRICH KID jackets WOOLRICH KID jackets WOOLRICH KID
photographer ACHIM LIPPOTH styling MADDALENA MONTAGUTI production manager DENNIS OELLIG @ PRODUCTIONUNIT production assistant KRIS MAISANO post-production RALF SCHNEIDER RETOUCHING thanks to AVDOTJA ALEXANDROVA @ LUMPEN AGENCY
t-shirt ADIDAS t-shirt underneath BARN OF MONKEYS jacket THE ANIMALS OBSERVATORY t-shirt ADIDAS t-shirt underneath BARN OF MONKEYS jacket THE ANIMALS OBSERVATORY
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SERVATORY THE ANIMALS OB s se es dr D KI cap MOSCHI NO ON MA NGOSTA N E slippers MAIS t-shirt BELLEROS
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Pa t t y Sh a p i r o & As s o c i a t e s In c . 3 7 Gr e a t Po r t l a n d St r e e t LIST OF AGENTS ℗®☻© ss 2 0 1 9 n o .3 D.6 Vi e w o n Tr e n d s 4480, c h . d e l a Cô t e - d e - Li e s s e , Lo n d o n , W 1W 8Q H 3 43 6 3 Ni s a n t a s i /Is t a n b u l So u t h K o r e a Vi a d e l Mo l i n u z z o , 9 s u i t e 111 Te l . + 44 20 7 43 6 013 3 Te l . + 90 212 296 7 93 5 J e o n g Eu n B o o k s Co r p . 7 59100 Pr a t o Vi l l e Mo n t - Ro y a l Fa x + 44 20 7 43 6 027 7 Fa x + 90 212 23 4 23 10 16 6 4 Su k c h o n d o n g So n g p a g u Te l . + 3 9 057 4 6 23 112 Q u e b e c H4N 2R1 u k s a l e s @ m o d e i n f o .c o m k u l t u r @ k u l t u r p a z a r l a m a .c o m Se o u l 13 8- 988 Fa x + 3 9 057 4 6 23 112 Te l . + 1 514 3 89 56 27 w w w .k u l t u r p a z a r l a m a .c o m Te l . + 82 2 420 827 2 kw 48 D I S T R I B U T I O N i n f o @ v i e w o n t r e n d s .i t Fa x + 1 514 3 89 996 9 LIST OF AGENTS ℗®☻© ss 2 0 1 9 Fa x + 82 2 420 827 5 p a t t y @ p a t t y s h a p i r o .c o m kw 48 D I S T R I B U T I O N j e c o r p @ h a n m a i l .n e t Gr e e c e Ve n e t o w w w .m o d e i n f o c a n a d a .c o m LIST OF AGENTS ℗®☻© ss 2 0 1 9 Ma n o s K o m n i n o s EE Me d e SRL USA ITD In t e r n a t i o n a l Te x t i l e De s i g n Vi a Ol t r e b r e n t a , 19 kw 48 D I S T R I B U T I O N “ In t e r f a s h i o n Ex p r e s s ” m o d e … in fo r m a tio n LIST OF AGENTS ℗®☻© ss 2 0 1 9 Sa r a n t a p i c h o u 5 & Ag . 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Li n e s Mé x i c o D.F. C.P. 1157 0 545 8t h Av e n u e / Su i t e 1020 De n m a r k c . Co r c e g a 6 0 Ho n g K o n g Te l . + 52 55 5280 597 0 Ne w Y o r k , NY 10018 p .e .j . g r u p p e n a p s 4° 2a e s c . B Te l . + 852 27 56 8193 m o d e i n f o r m a t i o n @ g m a i l .c o m Te l . + 1 212 56 4- 3 954 B its o v v e j 2 08029 B a r c e l o n a Fa x + 852 27 99 8840 Fa x + 1 212 46 5- 893 8 7 400 He r n i n g Te l . + 3 4 93 26 5 1491 k a r e n @ f o r e i g n p r e s s .c o m .h k kw 48 D I S T R I B U T I O N LIST OF AGENTS ℗®☻© ss 2 0 1 9 w w w .o p r n y .c o m s a l e s @ o p r n y . Te l . + 45 97 118 900 Fa x + 3 4 93 26 5 1491 c o m kw 48 D I S T R I B U T I O N Th e Ne t h e r l a n d s Fa x + 45 97 118 511 g v - l i n e s 2g @ t e l e f o n i c a .n e t LIST OF AGENTS ℗®☻© ss 2 0 1 9 a p p l e t i z e r i n f o @ p e j g r u p p e n .d k w w w .g v l i n e s .c o m Is r a e l fo r e c a s t,c o lo u r & in fo r m a tio n W o l p e r Su b s c r i p t i o n Se r v i c e s I Li b r a i r i e Fr a n ç a i s e Al c h e h c e n tre Se r v i c e s In c . A/S B l a d k o m p a g n i e t Pr o m o p r e s s 55 Na h a l a t B e n j a m i n St r e e t Pa t r i c k Ap p e l s Su i t e 202, 6 Ce n t r e Sq u a r e Is l e v d a l s v e j 205 Pr o m o t o r a d e Pr e n s a P.O. B o x 1550 P.O. 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kw 48 STOCKISTS Spring/ Summer 20 1 9 4FUN KYFL AV O U RS fl o s ADIDAS i s o AN DORIN E oi o AN N E -CL AIR E P ETI T i p i o AM E RICAN VI N TAG E i i -s o o ARKE T o BABY DIOR io o BAL E N CIAG A i o BARN OF MO N KEY S o o s o BE L L E ROSE os BIKKE M BE RG S K I DS i s o BL AUE R JUN I OR s o BL OOM oo BOBO CHOS ES o o os s o BURBE RRY o BURL IN GTO N i o o CAM OM IL E LO N DON o i o o CARBON SOLDI ER o so i o CARL IJN Q i CHARL IE CR AN E i CHL OÉ o o COL L É GIE N o i -s op o CON VE RSE o s o CYBE X -o i o DE BRE UYN DIADORA i o o DIE SE L i s o DIRK BIKKEM B ERGS i s o DJE CO o o DOL CE & G AB B AN A o o DOUUOD KIDS o o i s o DRAWIN ’ TA B LE i o DSQUARE D2 s o E F VVA o E M P ORIO ARM AN I i o o FE N DI i o FE N DI KIDS i o FE RM OB o o FIN GE R IN THE N OSE i os o FRE D P E RRY p o GCDS M IN I si GIOSE P P O KI DS ios ppo o GIVE N CHY i o GOGAN GA o GUCCI i o GUE SS KIDS ss o HE RM È S PARIS s o HE RN O KIDS oi IL GUF O i oi IN FAN TIUM V I CTORI A i i i oi o JACQUE M U S s o KAL ON STUDI O S o s ios o KIKO+ i o- i s o KIN DE R M ODERN i o o KOL E KTO o o L E A & JOJO oo o L IL’ GAE A i o LITTL E CREATI V E FACTO RY i i o o L ITTL E RE M I X si s i o L OUD AP PAREL o - pp o M AISON DE UX iso o M AISON M AN GOSTAN iso os o M ARCE L O B U RLON CO U N TY OF M I LAN o o M ARCE L O B U RLON K I DS OF M I LAN o o M ARC O’ P OLO J U N I OR -o-po o o M ARM AR COP EN HAG EN M ICUN A i o M IM ISOL i iso s o i o i M ISS L . RAY iss o M IU M IU i i o M OL O oo o M OSCHIN O os i o o M OSCHIN O K I D sp o M OTORE TA oo s M SGM KIDS oi M UM OFSIX o si o M UN STE RKI DS s i s o N OBODIN OZ o o i o o N UM E RO 74 o o N IDI i ii OCARIN A o i p o PAADE M ODE p o o PATRIZ IA P E P E p i i p p o P E P E JE AN S LON DO N p p s o P É RO p o oi P RADA p o RAFA KIDS - i s o ROBE RTO C AVALLI J U N I O R o o i o SARABAN DA s i SCHIE SSE R s i ss o SE VE RIN A K I DS s i i s o SIM ON E TTA si o i SOFT GALLERY so STELLA JEAN KIDS s i STELLA MCCARTNEY KIDS s o STUDIO OINK s iooi TAGO p i o o TIN K THIN GS i i s o TIN YCOTTON S i o o s o THE AN IMAL S OB SERVATO RY i so s o o THE KOOP LES oop s o TOCOTO VIN TAG E o oo i o TRE E HOUSE B Y AN J A SCHWERB ROCK s o TRE TORN o o WAUW CAP OW po o WOL F & RITA o i o WOL F ORD o o s op i WOOL RICH oo i WOOL RICH K I D oo i XO-IN M YROOM o-i oo o YP ORQUÉ po o
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