It’s A
A Buyer’s Reference Guide
August/September 2016 Volume 49
SWIMming in Style
On The Scene Europe
Euro Watch
Kids Kloset
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4 | It’s a Kidsworld
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From the Publisher
130 Rio Vista Drive, Norwood, NJ 07648 Phone/Fax: 201.969.1600 Email: caryn.kidsworld@gmail.com Publisher/CEO Caryn Salomon Vice President/Controller David Salomon
Spring is in the Air Dear Readers, We are so extremely excited to bring you this special edition of It’s A Kidsworld Magazine. Crossing over the fine lines of trade publication and consumer, as we distribute and showcase at this year’s TEEN CHOICE AWARDS pre party and gifting suites! So get set, get ready and slather on the sunscreen, as Spring/ Summer 2017 is right around the corner and it looks like it’s going to be a strong season. Designer gurus are scrambling to add their last details to color infused merchandise for upcoming markets. Bright and bold seems to be the recurring theme for SS 2017. Flip through our pages to see what some of the most outstanding brands in the industry have to offer. It’s A Kidsworld loves to bring you brands you know and love as well as trendy newcomers whose product lines are sure to impress. Innovations from the European Runways to our local trades, It’s A Kidsworld has you covered! Don’t miss our new Kids Kloset feature written by our very own Shayna Salomon, where you can see first hand what is trending... all from a teen’s point of view! All buyers, should also check out our trade show calendar to help you plan ahead. With a plethora of shows in so many regions this season there are definitely no shortages of resources. Here’s to a fabulous market all around and happy shopping!
European Contributing Editor Janet A. Jacobs Trend Reporting/Color Forecasting Fashion Snoops Art Direction/Magazine Layout Christine Joy Décary ParallelBranding.com
@kidsworldmagazine @its_a_kidsworld
If you would like to receive a digital copy of It’s A Kidsworld please email Caryn at caryn.kidsworld@gmail.com For information on how to showcase or be featured in It’s A Kidsworld please contact caryn.kidsworld@gmail.com
Caryn Salomon Publisher/CEO It’s A Kidsworld
On the cover Product Line: Truly Me Designer: GBYM Inc. Design Studio Photographer: BlaneyPhoto.com Stylist: DanaCurtinStyling.com 10 | It’s a Kidsworld
It’s a Kidsworld | 11
News
snipits
Keep on Dreaming Mim-pi means ‘dreaming’ on the island of Bali. One third of the brand’s collection for winter 2016 is black and white, funky, hip, but still with a sweet MIM-PI touch. That beautiful and colorful brand is sold to 485 shops in the world, giving kids and their parents happiness all around the globe! Created on Ibiza based in Amsterdam, with a passion for quality fabrics and knitwear, Mim-pi clothes for kids pack in just the right mix of fun, fashion, color and sparkle. Comfort and style are rolled into one for days spent climbing trees and endless tea parties. Mimpi’s mission? Letting girls be themselves; endlessly inventive, bright-eyed, playful, gutsy, surprising, effortless and check. In short ready to take on the world. Get away from it all with the joyous universe of Mim-pi’s Winter 2016 collection and let the sunshine flood into your wardrobe to bring a touch of warmth to even the dreariest day. There is no room for winter’s dull shades in this marvelous world full of happy colors, precious embroideries and details. With sustainability, quality and quirky design in focus, Mim-pi created clothes that parents like to dress their kids in and that kids love to wear. The MIM-PI winter 2016 collection is made out of 35% sustainable materials: all materials are either organic or recycled. The world keeps getting smaller. We meet people from other cultures daily. People with different perspective of the world. With different traditions, styles, colors and preferences. MIMPI feels right at home in this melting pot of ethnic diversity. It brings color to our neighborhood, our country, our world. It energizes us every day. Different is beautiful!
For more information please visit Mim-pi.com
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News
snipits
Celebrity Status It’s A Kidsworld Magazine is excited to be teaming up with www.bbtcnation. com to attend both the upcoming Teen Choice Awards Pre Party at famous SUR RESTAURANT on July 27th as well as the Gifting Suites on July 30th in Los Angeles CA. Celebrity guests working with It’s A Kidsworld and BBTC Nation include Liliana Mumy, the current star of Loud House on Nickelodeon also known as the daughter in Steve Martins “Cheaper by the Dozen”, and “The Santa Clause” with Tim Allen. Also attending are Salani Hilliker, star of the hit tv show Dance Moms, Singer / Songwriter Mahkenna Tyson Teen Choice Nominee, Brec Bassinger, who star’s in her own TV show on Nickelodeon Bella and the Bulldogs. Don’t miss the next issue of It’s A Kidsworld where you will find all need to know coverage of the Teen Choice Awards Pre Party, Gifting Suites and photos of all your favorite teen celebrities!
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News snipits
Sweet Sugar Malibu Sugar has continued to set fashion trends in the Tween market for the past 6 years. Their signature seamless styles have taken on a new dimension with the cut out backs. Combining the popularity of Emojis, Peace signs & Skulls, these Long Sleeve Seamless tops make a statement of girls just want to have fun! These tops are perfect to be paired with skirts, leggings or your favorite denim. And we love the pop of color underneath when paired with a Malibu Sugar Cami. Girls will definitely want to add this trendy basic to their Fall wardrobe. The addition of Sublimation Styles, Fashion Apparel & accessories marks Malibu Sugar as a key destination brand girls look for. It is all about giving girls what they want which is comfort combined with trend. Malibu Sugar sure accomplishes both and wholesalers look forward to seeing what new styles will be presented each season at this popular Tween brand.
For more information please visit MalibuSugar.com
snipits
It’s game day for Wee Ones Wee Ones is excited to announce their new Game Day Collection, a line of officially licensed collegiate products featuring hair bows and head bands, representing over 15 college teams. Collaborating with Divine Creations, Wee Ones will design, manufacture and distribute a unique line of licensed products under the Divine Creations label. In this collection, Wee Ones offers custom printed ribbons, two-tone school colors and licensed school logos in over 26 accessory styles, and many different sizes. The Game Day Collection is perfect for girls of all ages and is now available for order. Being a fan never looked so good! See the entire Game Day Collection at Wee Ones’ NEW corporate showroom at Dallas Market Center, World Trade Center #8294, and in Atlanta at AmericasMart Building 3, Suite 13S11B.
For more information please visit WeeOnes.com
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Phone: (914) 330-3056 | shari@butterflieszebras.com Ilene Oren Showroom - New York, NY | (212) 563-5020 Lesley Lewis Showroom - Dallas, TX | (214) 630-4649
News
snipits
Baby Business BeBe Gabrielle (www.BebeGabrielle.com) is a newborn and infant line by Macis Design to address the “dress up” needs of sizes NB to 24 months but in a comfortable way, using cotton knit fabrics. These are perfect for “coming home” outfits. There is a wide range of cute knit outfit styles; dresses, bloomers, onesies and wrap sets. Added new for Spring is a mint color, several styles using eyelet fabric and 3 sack styles in preemie and newborn. Each uniquely styled with lace or flowers or bows. It is a great offering to the consumer, as each outfit includes either a headband or hat. Several of the BeBe Gabrielle styles function as “after” christening gowns, so the baby can be more comfortable. Another use of these styles is as a less formal, more cost effective choice for christenings, with a wholesale price of around $28. Macis Design (www.macisdesign. com) has a full line of christening gowns and suits for both boys and girls. There is a wide variety of styles, from simple to jeweled, laced and delicately trimmed gowns. The new Spring 2017 Macis Design Christening Collection offers both short and long length dresses. The shorter length christenings are particularly preferred for infants who are standing or toddling. The boy’s christening styles feature a more tailored look, and wholesale at $49 and $59. The girl’s wholesale prices range from $59 to $109. Macis Design offers two different price points for Girl’s Communion Dresses. The value priced line is named “Love U More” and wholesales from $49 to $69. The Macis Princess line of Communion dresses (www.macisdesign.com) features exquisite lace and sophisticated designs from $109 to $189 wholesale.
For more information please visit MacisDesign.com
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Phone: (914) 330-3056 | shari@butterflieszebras.com Ilene Oren Showroom - New York, NY | (212) 563-5020 Lesley Lewis Showroom - Dallas, TX | (214) 630-4649
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TRENDSPOTTING
FALL/WINTER 2008
OVER 25,000 CONSUMER HITS on our online publication For more information please contact Caryn Salomon: (201) 969-1600 caryn.kidsworld@gmail.com
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It’s a Kidsworld | 19
Trend Report
Fall/Winter 2017
| By Ania Witkowski and Nicole Yee, Trend Editors, Fashion Snoops
> Infant/Toddler Girls Boho Baby
An updated bohemian vibe flows through Baby Girl themes as designers gravitate toward cleaner lines and statement graphics for Fall/Winter 2016. Following a minimalist color palette of wintry spruces and honeyed whites, tree leaves, abstract mountains, and dream-catchers appear as allover prints across classifications.
Buffalo
ear and B
Little
Indians
Little
Parsley
People
Playland
A playful preview of Summer 2017’s Juxtapoze, Playland incorporates vibrant geometrics in a vibrant palette. Bursts of blood orange pair with frozen sage on intarsia onesies while matched sets ground sunny yellows with midnight blue. A medley of easy-to-wear materials includes breathable jersey and slub knits.
Bla bla
bla
Baby Magnificent
Sonia
Rykiel
Winter Wonder
Chunky knits and fleece onesies characterize this cozy story, focusing on enveloping little ones in warm layering pieces. Cozy matched sets feature elven-inspired hoods with striped stockings while intarsia trompe l’oeil scarves infuse minty green onesies with a sophisticated feel.
lpaga
A Baby 20 | It’s a Kidsworld
ottle
Message
in a B
Sonia
Rykiel
Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.Fashionsnoops.com to learn more.
NEW!
A new twist on the classic Wee Ones bow!
15 COLORS AVAILABLE IN GOLD GLIMMER & SILVER SHIMMER!
Get the edge at one of these upcoming shows: VISIT OUR NEW DALLAS SHOWROOM #8294
• • • •
N e w Y o r k E N K C h i l d r e n ’s C l u b : J u l y 3 1 - A u g u s t 2 Atlanta Apparel Market: August 4-8 Dallas KidsWorld Apparel Market: August 10-13 D a l l a s To t a l G i f t a n d H o m e M a r k e t : S e p t e m b e r 1 5 - 1 7
S A L E S @ W E E O N E S . C O M • 1 - 8 0 0 - 2 5 8 - 9 9 9 6 • O N L I N E AT W E E O N E S . C O It’s M a Kidsworld
| 21
Trend Report
Fall/Winter 2017
| By Ania Witkowski and Nicole Yee, Trend Editors, Fashion Snoops
> Infant/Toddler Boys Little Mister
Prim and proper, Little Mister gathers inspiration from Quill Society, where the studious mini-me dons professorial cable knit sweaters and popcolored trousers. Layered looks find a home in Little Mister as cozy sweaters let woven collars peek out above their vibrant shades.
Bla bla
bla
Knot
ottle
Message
in a B
Mini Rebel
Designers play with rebellious details for pint-sized rebels this season. Twofer jackets mimic quilted vests while nylon sleeves add warmth. Joggers are as a must-have, appearing in denim and jersey. Graphic slogans on onesies and sweatshirts continue the unruly theme with attitude sayings.
Ice Iceberg
Les Petites
Choses
Tumble
N Dry
Safari Adventure
Wildlife exploration comes to life in Safari Adventure as designers reimagine animal prints. Oversized and photorealistic animals stare out on drop-crotch joggers while geometric compositions reshape tigers’ faces. A wintry color palette of charcoal greys and bright yellows transitions the tropical story into a seasonal must-have.
Bla bla 22 | It’s a Kidsworld
bla
Costumini
Qtie
Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.Fashionsnoops.com to learn more.
It’s a Kidsworld | 23
Trend Report
Fall/Winter 2017
| By Ania Witkowski and Nicole Yee, Trend Editors, Fashion Snoops
> 4-6x Girls Frontier
A Western spin on the classic bucolic country theme, Frontier showcases a novel spin with leather fringe, double denim and cowboy plaid shirts. Ponchos, overalls and suede vests are layered over knit dresses, leggings and tees. Denim is a key material and accented by bright Aztec and plaid patterns giving a more rugged take on classic country looks.
Fun and
Fun
Monnalisa
of Oaks
Acornv
Miss Quirk
The larger-than-life ‘60s is explored in Miss Quirk as bold prints, vibrant colors and silhouettes show a clear nod to Mod. Print mixing, color clashing and pop art make bold statements on shift dresses, mini skirts, outerwear and more. Whimsical details include heart-shaped pockets, eclectic appliques and pattern mixing.
RADA
E LA P
IZ D HA RU AGAT
Boboli
uc
Tuc T
Mythical Manor
The magic and mystery of an enchanted estate surrounds F/W 17/18 special occasion apparel for Girls. Alluring details like prints concealed by zippers, sheer panels under cut-out velvet and whispy feathers create an air of luxurious mystery. A subtle Victorian influence appears in luxurious lace tops, tapestry inspired shift dresses, flowing capelets and richly embroidered coats are key items while dark florals, fur touches and opulent beading underscore creations fit for a fairy tale.
aultier aul G Jean P 24 | It’s a Kidsworld
Monnalisa
Quis
Quis
Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.Fashionsnoops.com to learn more.
It’s a Kidsworld | 25
Trend Report
Fall/Winter 2017
| By Ania Witkowski and Nicole Yee, Trend Editors, Fashion Snoops
> 4-6x Boys Arcade
Inspired by the visual and auditory stimuli of a boardwalk arcade, this bold and brash theme for F/W 17 explores color, print, pattern and graphics in a slightly surreal blend of the real world and the fictional realm of video games. Sweatshirts, joggers, tees, outerwear and more are adorned in bright patterns like flames, stripes, updated camo and pixelated geos. Pattern mixing and color blocking in unexpected colors are key and mix with gaming motifs, rebellious sayings and patches.
Canada
House
Desigual
ugar
No S
Added
Mythical Manor
Special occasionwear for Boys takes on a somber tone as grey and black dominate blazers, suits and trousers for F/W 17. Emerald green and deep ruby add a glimmer of color to this story that is updated with subtle touches like a tweed jacket with sweater knit sleeves, unruly fur on a layered collar overcoat and distressed denim on a satin vest and wool blazers with speckles of color.
Il Gufo
Miguel
Vieria
Quis
Quis
The Academy
Sports and academia collide in The Academy, as tailored looks are paired with gym class elements. Collegiate-themed sweatshirts are paired with joggers and layered with blazers, bow ties are adorned on tees and preppy plaid lines jersey baseball jackets. Sporty stripes, scholarly plaid and varsity letters underscore this back-to-school story.
Boboli 26 | It’s a Kidsworld
Eddie
Pen
Mayoral
Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.Fashionsnoops.com to learn more.
It’s a Kidsworld | 27
Trend Report
Fall/Winter 2017
| By Ania Witkowski and Nicole Yee, Trend Editors, Fashion Snoops
> Tween Girls Art Class
A leading story for F/W 17 Girl Themes, Art Class provides a glimpse into F/W 17/18 Visionary Beaux Arts. The ‘70s vibe is strong in this story that mixes artsy eclecticism with the prim and proper. Expect to see psychedelic florals, chevron and paisley prints in avocado greens, mustard yellows and rusty reds. Key vintage-inspired items like bellbottoms, bow blouses and mini skirts call back to the past.
Quis
Quis
YCLU
Yellow
Sub
Grunge Girl
The rocker theme is reimagined with a ‘90s grunge spin in this rebellious story. Glam touches like leather and fur update the predominately black, grey and red apparel. Rebellious details like intentional rips and tears, graffiti-inspired graphics and bold patches complement the buffalo checks, plaids and animal print. Key items include leather moto jackets, wool plaid coats, leather overalls and denim embellished with patches and rips.
Fun and
Fun
Silvian
Heach
YCLU
Pep Squad
Inspired by retro action movies and comic books, the look is activewear driven with a trans-seasonal appeal. Primary colors, clean graphics, cut-outs, mesh panels and functional tech-y details appear on rompers, tees, joggers and sweatshirts. Graphics empower with bold messages.
_House
Canada 28 | It’s a Kidsworld
Fun and
Fun
IKKS
Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.Fashionsnoops.com to learn more.
T2Love.com
CoziiUSA.com New York Ilene Oren & Company · IleneOrenShop.com · (212) 563-5020 Los Angeles Shayna Masino Sales · shaynamasinosales.com · (213) 689-4950 It’s a Kidsworld | 29
Trend Report
Fall/Winter 2017
| By Ania Witkowski and Nicole Yee, Trend Editors, Fashion Snoops
> Tween Boys Freestyle
The rocker theme is reimagined with a ‘90s grunge spin in Free Style. A bit sportier and cleaner than the grunge look of the past, expect to see oversized flannel shirts and skull tees updated with streamlined skinny jeans and joggers for a fresh take. Intentional rips, tears and holes as well as bleach spots and faded washes adorn denim, sweatshirts and sweaters done in a predominately dark palette of black, grey and red.
ual
Desig
Fun and
Fun
fo
Il Gu
Frontier
Inspired by life in the great outdoors, Frontier presents a preppier take on utility for F/W 17. This heavily layered look combines collegiate cardigans with waxed puffer jackets, sporty hoodies featuring a fleece Fair Isle detail and flannel plaid shirts with a more tailored fit. Shearling, flannel, nubby wool and rugged twill are key materials while plaid, Fair Isle and woodland creatures are key for patterns and graphics.
CND
Monnalisa
et
dstre
Moo
Mod Man
A revival of retro is the story behind Mod Man as dapper grandpa style returns in full force. An autumnal and retro palette of mustard yellow, avocado green and rusty orange sets the scene for chunky intarsia sweaters, color blocked cardigans and plaid trousers. Bold geometric patterns and kitschy prints create an air of levity as boys don mini me ensembles.
Arch
28 | It’s a Kidsworld
a
r Ayma
e Comm Bleu
Gris
Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.Fashionsnoops.com to learn more.
Kids Speak
kids kloset —By Shayna Salomon
Hey guys it’s Shayna! I am back with some very cool and awesome fashion advice from another teen! I recently interviewed 15 year old Kylee Tim from Sacramento, California. She is super trendy and has some really great advice for you guys! She shares her opinion about everything from her style on jewelry to shoes and summer trends compared to winter, and so much more! She is definitely a trendsetter with a great attitude towards fashion. This fashionista makes sure she never misses a trend! Kylee shares with us her thoughts on fashion magazines, and which celebrities make a huge impact on her fashion life. Continue reading to see from a teen’s view what’s in and out for this season! XOXO Shayna
Kylee Tim, age: 15 Sacramento, CA
What is your favorite style to wear? I like trendy bohemian style pieces. Do your outfits differ from weekdays and weekends? Since it’s summer, it really just depends on what I’m doing that day! What are your summer outfits like? I mostly wear denim shorts with a cute
tank or blouse, but I’m also a huge fan of wearing dresses! Do you wear specific colors in your outfits in the summer? I try to go for brighter colors and more white in the summer. What is your favorite brand? This is a tough one, but I would say Abercrombie & Fitch. Their style has become a lot different recently than their previous classic style they had for years. It’s much more trendy now. How often do you shop? Too much! Haha. Where do you shop? Abercrombie & Fitch, PacSun, Brandy Melville, American Eagle, and Hollister. When you go shopping do you pick the first thing you see or do you shop around? I like to shop around.
Who inspires you with your style and fashion choices? I am obsessed with pinterest and get a lot of fashion inspiration from there. I also love Aspyn Ovard’s style!! She’s literally my favorite person ever. Do you watch fashion shows, read fashion magazines and/or rely on celebrities for your fashion choices? I watch a lot of YouTube videos, and would say most of my fashion choices come from there.
How would you describe your style? I would say my style is slightly boho.
Do friends help with your fashion choices or are you a trend setter? I’d say I’m somewhere in the middle.
In three words how would you describe your sense of style? Boho, girly, on trend.
Is your winter style different from you summer style? Yes!
Do your shoes determine your outfit or vice versa? It depends! Sometimes I really want to wear some specific shoes so I base my outfit around them.
Do you prefer you winter clothes better then summer clothes? I like summer a lot better, I feel like winter can get really repetitive just wearing jeans and sweaters over and over.
Do you wear jewelry with all your outfits or no? Not all the time, but I try to when I remember. Do you base your makeup colors off your outfit? I usually wear pretty neutral makeup that goes with anything. Do you have one outfit that you wear all the time? Not really!
Do you prefer jeans or leggings? Jeans. Do you wear heels when you go out? Nope, I’m already 5 foot 9 so I don’t really need them, haha. What advice do you give to other fashionistas’ like you? Don’t be afraid to be bold and wear something out of the box! It’s a Kidsworld | 29
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It’s a Kidsworld | 31
Market Report
SWIMMING IN STYLE Take the plunge and dive in to discover the latest news in children’s swimwear!
—Text and photography by Janet A. Jacobs
T
houghts about swimming usually bring up happy memories of good times: hot summer days at the beach or swim club; a cool dip in the lake at the mountains or at summer camp; winter cruise vacations to tropical islands; or swim lessons at the local YMCA. Swimming is more than a seasonal pastime; it’s a dynamic year-round activity, particularly for youngsters and for children’s swimwear designers, manufacturers and marketers. Kid’s swimwear makers seem to have lots of fun with their wildly creative collections, yet they face a unique set of challenges. Although styling can closely follow the most current trends in adult swim fashion, kid’s swimsuits must be modestly child-appropriate and comfortable both in and out of the water. It’s a Kidsworld chats with four industry experts to find out what makes their companies stand out in this highly competitive niche market. Hailing from backgrounds as diverse as Venezuela, Brazil, France and the USA, each brand’s spokesperson brings an original point of view and distinctive vision to their line.
32 | It’s a Kidsworld
ANGEL BEACH
Our participants are: Adriana Dranoff
Anthony Francese
Claire Khoriaty
Moises Hirshbein
Owner of Planet Sea, www.planetsea.com
In Mocean Group, www.inmocean.net
Co-founder of Pacific Rainbow, www. pacificrainbowparis.com
Co-owner/founder of Le Club Original, www. lecluboriginal.com
Please give a brief history about your company. FRANCESE: In Mocean has been in the swim business for twenty five years. We specialize in our extensive list of national brands as well as private label programs for just about every major retailer out there. Years before other companies turned to Asia for production, In Mocean was the well-established pioneer in the region. Our long term relationships with swimwear manufacturing specialists are unsurpassed, as are the benefits offered by our offices overseas. We have a direct link to the area’s best factories as well as our own factories, technology, fabrics, designers, quality value and record setting delivery. In Mocean is a complete swimwear company from infants to plus size adults. Our in-house brands are Angel Beach, Catalina, Cole of California and Anne Cole. We do private label programs for just about every major retailer in the market place. Approximately 20% of the company’s sales are done in children’s swimwear. DRANOFF: Planet Sea was founded in the year 2000 when I moved from Sao Paulo, Brazil to Miami. It is a children’s swimwear line for infants, girls and boys size 2-12 – all manufactured in Brazil. KHORIATY: We launched Pacific Rainbow for the Spring/Summer 2016 collection; it’s a kids and teenagers swimsuits collection, which we offer from size 2 years old to 18. HIRSHBEIN: Le Club has been in business for three years. Before Le Club, I had previously been in the business of resorts. My partner had experience with fabric mills in South America. We saw that there was a niche in boys and men’s fashion, for something special in the swim market, done with care. How is the kid’s swimwear business now? How has it changed over the years and what changes do you anticipate in the future? FRANCESE: The kid’s business has definitely changed over the past two seasons. The 7-16 girls want fashion! She is looking for the latest trends and silhouettes that the junior girl is wearing. Less basic and more fashion! With new trends comes change, it’s about keeping up with the trends and putting total trust in your designers. DRANOFF: The kid’s swimwear business is growing every year. The moms are getting more concerned about sun protection, LE CLUB ORIGINAL so we developed many trendy styles
This summer everything’s about texture and shine in fabric.
LE CLUB ORIGINAL It’s a Kidsworld | 33
Market Report PACIFIC RAINBOW
like rash guards and cover ups with laser-cut details, all with UPF50+ protection that will keep kids looking stylish and sunburn-free. In the future I see resort wear as being part of the summer wardrobe, so the cover ups become like summer dresses that can go to the beach, pool and play dates. Planet Sea flip-flops are so cute and comfortable that kids are wearing Pacific Rainbow them to parties! We are applying crystal mesh in heart shapes, princess crown, bows, etc. KHORIATY: For us this business is quite new, so as far as we are concerned, we can say that we are very happy with the beginning of this story and we have great hopes for the future. HIRSHBEIN: The kid’s swimwear business is changing and evolving. Mothers are looking for something really different—a new look, something more. There’s a lot of emphasis on fashion, to be cool and to be fun. Color wise, we’re not about typical blues. We introduced coral last year and it was a best seller.
For us kids need comfort and quality as we adults do.
Where do you sell your line? FEANCESE: Our Angel Beach line is sold in department stores, specialty stores, on the internet, and beach stores. 34 | It’s a Kidsworld
Our private label programs are sold in the largest chain stores throughout the USA, Canada and Europe. DRANOFF: I sell to boutiques, department stores, resorts, online retailers, swimwear shops and a few catalogue companies. KHORIATY: We have twenty six sales points, concept stores for kids and department stores, mostly in Europe. We also a beautiful online store in the USA called shopbienbien. com, and we are expanding our markets for Spring/ Summer 2017. HIRSHBEIN: We are very proud to be in Bloomingdales. That’s our biggest achievement… I feel selling in Bloomindales means we’re doing something good! We also sell to specialty stores and resort stores such as Fountain Bleu. We have excellent prices so we can sell to some flash event sites, but we’re very selective. We have a great relationship with our buyers and they often ask me for advice. What are the current most popular trends for kid’s swimwear? FRANCESE: Our most popular current trends are Ethnic, Boho and crochet. Coral and mint have been best-selling colors. For prints: chevrons, tie-dyes, engineered prints, paisley and flamingos. As for styles, any silhouette with a flounce, a high neck, anything with ruffles. DRANOFF: The trendiest styles for this season are high neck tankinis and off-the-shoulder cover ups. Digital prints, bright colors and metallic details are important.
PLANET SEA
The trendiest styles for this season are high neck tankinis and off-the-shoulder cover ups. PLANET SEA
KHORIATY: Our customers love our monokinis for girls, in flashy colors, and shorts for boys in darker colors. We do not use any prints. HIRSHBEIN: Since I was born in Caracas, Venezuela, there is naturally some Latin influence in our designs. Our prints are very special. We try to go out of the typical nautical looks, and we have prints of coconuts, papyrus, guavas, and sunglasses…motifs that capture the essence of Latin culture. What has been the biggest trend for summer 2016? FRANCESE: Crochet, flounces and laser cut designs. DRANOFF: The biggest trend for 2016 has been color-block bikinis in bright pink and green with black trim. KHORIATY: For Spring/Summer 2016 it was our monotone LAURA which refers to the 80’s. HIRSHBEIN: Our customer loves the neon colors! We introduced neons last year and everybody went crazy for them. We’ll maintain them in our collection this year, and we try to introduce a new color each year. What will be the most important trends for summer 2017? FRANCESE: Anything strappy! Macramé details, printed crochet, ethnic and Boho looks. DRANOFF: The 2017 collection features digital prints, and laser technology which allows for asymmetrical cuts and cool designs like cut-out flowers, hearts and anchors.
KHORIATY: For Spring/Summer 2017 we are expecting to do very well with the retro bikini. HIRSHBEIN: This summer everything’s about texture and shine in fabric. We first saw it happening in Italy for men. It has a plastic look and a great feel. We will continue using these fabrics for 2017. Anything you’d like to add? DRANOFF: Our swimsuits, cover-ups and flip-flops are hand-made by women living in cooperatives in Rio de Janeiro and Sao Paulo, which boosts the economic opportunities for families enduring socio-economic challenges. I travel to the production sites each year to greet the artisans, and ensure the safety standards of the facilities and quality of the goods. KHORIATY: For us kids need comfort and quality as we adults do. We are very careful with the quality of fabrics, they have to be soft and dry fast. The finishes are super important as well, the lining, elastics, all have to be comfy. HIRSHBEIN: Our brand is a family brand. It’s a father and son look, although some of the prints are designed especially for kids. We have a “wet print” that looks like a solid color…when the fabric gets wet, suddenly a print appears. It’s different and fun. My son Sammy is our model for photo shoots. He does it to help me, and to have fun. Fun is the key word to describe Le Club! It’s a Kidsworld | 35
r e m m Su gc Flin
Hannah Banana Black Label
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Nathan Blaney www.BlaneyPhoto.com Dana Curtin www.DanaCurtinStyling.com
butterflies & zebras
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Summer Flingc
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Left & Right Pages: Isobella & Chloe
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Nathan Blaney www.BlaneyPhoto.com Dana Curtin www.DanaCurtinStyling.com
TrendSpot
Euro Watch SPRING/Summer 2017 —Text and photography by Janet A. Jacobs
S
tart the new season with a selective overview of looks from the best international collections, seen at: Pitti Bimbo, Florence; Playtime, Paris; Kid, Paris; FIMI, Madrid and Kleine Fabriek, Amsterdam. Pitti Immagine Bimbo got the fashion wheel rolling in style at the 83rd edition of this most important kid’s wear trade show. Always innovative, and always a surprise with new events, programs, show layouts and art installations, there’s no better place than Pitti Bimbo to get inspired by cutting edge kid’s fashion. The Kid Fizz section of the show, located directly behind the main entrance, had a lively feel enhanced by open stands and the friendly interaction of the creative companies in this section. In the main pavilion of Pitti Bimbo many wellknown Italian companies showcased elegant dresses and near-couture creations. The Quis Quis collection was richly designed and exquisitely executed, presenting groups such as one inspired by painted porcelain tea cups. Intricate lace and embroideries, “egg shell” textured fabrics and raffia trim were some of the special touches to this exceptional line. Ermanno Scervino featured a pretty robin’s eggblue palette and light denim styles, made even more airy by embroidered eyelet patterns. Lightly colored or white sheer fabrics gave ethereal elegance to dresses, such as Mimisol’s frothy balletinspired organza dress. Mimisol’s giant camellias painted on white sheath dress celebrated a joyful welcome to spring. Because the world of trade shows is ever-evolving, one must continuously adapt to shifts and changes in the milieu. As some of the long established Italian lines regrettably chose to show 40 | It’s a Kidsworld
QUIS QUIS
KIDSCASE
TUMBLE ‘N DRY
KNOT
BILLYBRANDT VAL MAX
their collections elsewhere PARADE this season, there was MODE a noticeable increase at Pitti Bimbo of many wonderful companies from France. The Christian Lacroix children’s line was expertly styled by a former Dior designer. Delicately detailed botanical floral prints used for baby dresses were some of the prettiest patterns of the season. Charabia featured dresses made of ribbon-like bands on sheer organza, and a cut-out embroidery white dress with poufy pink “carnations” at the shoulder. Billieblush and brother brand Billiebrandt were among the most popular and original collections at the show. Their fresh and witty designs featured themes of Cuba, with Toucans driving vintage cars on tee shirts, and American cowboys and Indian motifs for boys. Pom-pom trim was popular throughout the show, with Mexico rivalling Cuba as the most “in” travel destination theme seen on colorful tropical attire. A strong group of Dutch companies exhibited at Pitti for the first time, including NoNo, Mood Street , Kidz Art and Tumble ‘n Dry . These highly creative, more casual brands brought a big dose of quirky fun from the Netherlands to Florence. In Paris the following weekend, Playtime attracted an impressively i n t e r n a t i o n a l g ro u p o f exhibitors to this increasingly diverse show. Val Max, a classic Italian company, showed lovely collections including a sweet “Candy Wonderland”group with playful prints in sugary pastels, as well as an attractive boy’s line featuring clean-cut classics with a fashion twist. Portugal’s Knot has established itself as a mustsee collection which maintains a consistently high level of quality and design. This season’s theme was the natural elements: earth, air, fire and water. Tonal blue striped chambray fabric
MIMISOL
BARCAROLA
CHRISTIAN LACROIX
CHARABIA
ERMANNO SCERVINO
It’s a Kidsworld | 41
TrendSpot represented the sea while a big cactus print suggested earth. Favorite Dutch lines such as Kidscase and Lebig were a nice addition to Playtime Paris, while Senorita Lemoniez represented the best of Spanish design with another superb, sophisticated collection. Several young companies from Eastern Europe added a fresh point of view from parts of the world not yet well known for fashion. Parade Mode, from Latvia, showed a very pretty and original collection that included delicate hand-sewn details as embroideries and finished seams. Kid-show held an alternate exhibition in Paris at the same time as Playtime. This show is located in a new venue each season, always in an architecturally interesting locale with just the right ambience. The concept of this still new show is to feature a carefully selected group of exhibitors in an event that’s part showroom, part trade show. Spacious boutique-like settings and open stands allow for a more personal viewing experience, with the brands given a nice chance to stand out and shine. This season saw a new date and format for the Kleine Fabriek show in Amsterdam. The Dutch kid’s show was held at the same time and place as the adult show Modefabriek. Stands were arranged in a circular pattern instead of linear aisles, intended to make a better traffic flow and more focus on the products. Always amazing collections by Oilily, Jottum, WILD and others made the most of the new setting to present highly artistic collections that help make Kleine Fabriek a show not to be missed.
WILD
PAN CON CHOCOLATE
BILLYBLUSH
TOOTSA
BOBOLI
OILILY 42 | It’s a Kidsworld
Pan con Chocolate’s delightful swim group highlighted a happy yellow flower print seen on tank suit, ruffle-trimmed two-piece suit, and boy’s swim shorts. WILD’s stunning swimsuit showcased a beautiful graphic image of hummingbirds on sky blue, with the unexpected surprise of fuchsia lining and trim.
EUROWATCH
Swimwear Special
Pate de Sable has enjoyed twenty-five years as a top French swimwear line. A striking two-piece suit paired an ombré indigo top with brightly striped bottom, trimmed with colorful plastic bands.
Sales of swimsuits are soaring this season. Several companies that do exclusively swim-related attire had some of the busiest stands at the trade shows, while many sportswear lines included a segment of swimsuits related to their collections. From ultra-frilly to sleek and sporty, there’s a swimsuit special enough to entice everyone into the water.
José Varon Bano showcased a refreshing group on the runway at FIMI, featuring big white dots on aqua ground. The print was seen on ruffled oneshoulder suit with matching beach bag and on swim shorts for boys.
The wildly popular Seleni Action line attracts a loyal worldwide following. Their unmistakable swimsuit designs specialize in beautifully hand-crafted embellishments such as fabric flowers, which also decorate beach towels, straw bags, hats and flip-flops.
Founded in Portofino, Italy in 1962, Zeybra’s well established swimsuit brand is known for their highly original prints. Designs for boys and men’s suits are especially eyecatching, featuring uniquely rendered print motifs of fish, motorcycles and animals.
The French sportswear line Nice Things Mini began their kid’s collection five years ago. They’ve now expanded to include swimsuits, using the same winningly understated styling and artistic prints. It’s a Kidsworld | 43
Style Watch
On the Scene: Europe —Text and photography by Janet A. Jacobs
Histoire de Plage
What better place to get rested, re-charged and ready for the latest round of international kid’s wear shows than in the stunningly scenic South of France? The unsurpassed beauty of the region draws a seasonal international crowd, who joins local residents for idyllic days of sunning, swimming, strolling and of course shopping! Several stores in St. Tropez offer tempting merchandise for kids, perfectly suited for the easy-going chic style of this gem of a seaside city. Histoire de Plage features a range of colorful beach essentials from swimsuits, cover-ups, towels and quilted beach mats, to cool cotton shirts and the distinctive, popular St. Tropez style straw hat. The prints featured on store swimwear are specifically designed for the Histoire de Plage collection. At La Cabane d’Anoé, the store’s exclusive merchandise is labeled with logos of simply sketched wooden cabins. These graphics are also seen on tee shirts and store displays. Gauzy cotton dresses colored in a sun-washed palette are displayed on strung nautical rope lines, while color-coordinated tee shirts are invitingly piled on a big wooden table.
The lovely boutique Numaé offers a soothing oasis from the sun and crowds of St. Tropez. Most items in the store are softly colored in white, pale gray, pale pink and natural. There’s even a little garden room with pillows where parents and kids can relax. The Numaé collection began ten years ago when founder Manuelle Schmite designed a new item for changing babies, called a ni d’ange (bed of angels). She next added cashmere blankets, followed by swaddle cloths and sleeping bags. The full collection now offers all items for babies including home goods, and clothes for newborns to size six years. There are three Numaé stores in Paris and plans to expand to other regions.
NumaÉ
La CabanE d’AnoÉ 44 | It’s a Kidsworld
Losan
Miffy the bunny
Moving on to Florence, Italy for the Pitti Bimbo show, the fun feeling of sea, sand and sun continues. This season’s display at Pitti incorporated “Lucky Numbers” with bold nautical flags seen billowing in the breeze. On the show’s opening day visitors were welcomed with a rousing runway show from a group of key Spanish brands, including Boboli, Losan, Mayoral, Desigual and others. The runway settings decorated with straw thatched huts, palm trees, sand and surfboards complemented the casual, brightly colored summer attire.
Seen throughout Pitti Bimbo was a whimsical homage to Dutch artist Dick Bruna’s iconic Miffy the Bunny. Cardboard cut-outs and “life-size” Miffy dolls were dressed in designer ensembles from top European brands, including Mimisol, Twin Set, Ermanno Scervino, Iceberg and more. Each designer’s aesthetic was carefully carried out in all details including accessories. This exhibit was a delightful merging of art and fashion, and even aided a good cause: profits from Miffy designer tee shirts were donated to a charity that helps children in need.
In Paris for Playtime and Kid shows, there were several opportunities to enjoy fashion-inspired art exhibitions. A retrospect about “Le Bikini” chronicled an amusing history of the famous swimsuit. And at the Musée des Arts Décoratifs, record-breaking crowds (including myself) waited in long lines to see the amazingly comprehensive Barbie exhibition, a presentation well worth the wait. Room after room displayed thousands of Barbie dolls depicting the sixty-plus years of her life, all set in a variety of ingenious displays with unmistakable French flair. A red pant-suited Barbie campaigned for Barbie as President of the United States. What an excellent and timely idea!
Boboli
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trade show calendar July-October 2016 August 2016 July 31 - August 2 Playtime New York Metropolitan Pavilion 125 West 18th St., New York, NY 10011 hellohello@playtimenewyork.com www.playtimenewyork.com July 31 - Aug 3 ENK Children’s Club Javits Center 644 W. 34th St., New York, NY (212) 951-6600 www.enkshows.com August Kids Market NYC 34 W. 33rd St., New York, NY 10001 nyckidsmarket@gmail.com www.nykidsmarket.org August 1-4 LA Kids Market California Market Center 110 East 9th St. Los Angeles, CA 90079 info@californiamarketcenter.com www.lakidsmarket.com August 4-8 Atlanta Apparel Market AmericasMart Atlanta, GA (404) 220-3000 www.americasmart.com August 6-9 Midwest Children’s Apparel Group: The Children’s Show at Deerfield Deerfield Embassy Suites Deerfield, IL www.midwestchildrensapparelgroup.com
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August 7-9 Chicago Kidz at STYLEMAX 222 Merchandise Mart Plaza - Suite 470, Chicago, IL 60654 312-527-7759 www.kidzatstylemax.com
August 15-17 United Boston Children’s Wear Show 75 McNeil Way, Dedham, MA (781) 407-0055 www.unitedbostonchildrenswear.com
August 10-12 CIFF Kids Julius Thomsens Plads 1 1925 Frederiksberg Copenhagen, Denmark jea@bellacenter.dk http://ciff.dk/ciff-kids-home.html
August 15-18 Children’s Club Magic Las Vegas Convention Center 3150 Paradise Rd, Las Vegas, NV 89109 cs@magiconline.com 1.877.554.4834
August 10-13 Dallas Apparel & Accessories Market | Dallas KidsWorld Market 2100 Stemmons Freeway Dallas, TX 75207 214.744.7444 www.dallasmarketcenter.com
August 20-24 NY Now - Javits Center 655 W. 34th St., New York, NY 10001 customer.relations@emeraldexpo.com www.nynow.com
August 15-17 KIDShow Las Vegas Bally’s Hotel info@spectrade.com www.kidshow.cc
August 23-25 Playtime Tokyo Belle Salle Shibuya Garden hello@playtimetokyo.com www.playtimetokyo.com/en (continued next spread)
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Trade Show Calendar
September 2016 September 11-14 United Boston Children’s Wear Show 75 McNeil Way, Dedham, MA (781) 407-0055 www.unitedbostonchildrenswear.com September 15-17 Dallas Total Home & Gift 2100 Stemmons Freeway Dallas, TX 75207 214.744.7444 www.dallasmarketcenter.com SEPTEMBER 13-14 The Children’s Great Event Shoe Show The Marriott Teaneck at Glenpointe Teaneck, NJ www.tcgess.com September 17-18 Petit Parade http://www.petiteparade.com
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September 15-18 Kind+Jugend Cologne Exhibition Center Messeplatz 1, 50679 Koln, Germany http://www.kindundjugend.com/en/ kindundjugend/home/index.php kms@koelnmesse.de September 17-19 Northwest Kids Show DoubleTree Suites - Southcenter 16500 SW Southcenter Parkway, Seattle, WA 98188 September 18-20 ENK Children’s Club Javit’s Center New York, NY (212) 951-6600 www.enkshows.com September 18-20 Midwest Children’s Apparel Group: The Livonia/ Detroit Children’s Show Embassy Suites Livonia, MI
info@nwkidsshow.com www.midwestchildrensapparelgroup.com www.nwkidsshow.com
September 19-23 Atlanta Gift & Home Market AmericasMart 240 Peachtree St. NW, Atlanta, GA 30303 wbaker@americasmart.com http://www.americasmart.com September 22-23 Midwest Children’s Apparel Group: The Indy Children’s Show Embassy Suites North Indianapolis, IN www.midwestchildrensapparelgroup.com
October 2016 October Kids Market NYC 34 W. 33rd St., New York, NY 10001 nyckidsmarket@gmail.com www.nykidsmarket.org
October 6-10 Atlanta Apparel Market AmericasMart, Atlanta, GA (404) 220-3000 www.americasmart.com October 15-17 Midwest Children’s Apparel Group: The Children’s Show at Deerfield Deerfield Embassy Suites, Deerfield, IL www.midwestchildrensapparelgroup.com October 17-20 LA Kids Market California Market Center 110 East 9th St., Los Angeles, CA 90079 info@californiamarketcenter.com www.lakidsmarket.com October 18-21 ABC Kids Expo Las Vegas Convention Center 3150 Paradise Rd., Las Vegas, NV 89109 info@theabcshow.com www.theabcshow.com October 22-25 Chicago Kidz at STYLEMAX 222 Merchandise Mart Plaza - Suite 470 Chicago, IL 60654 312-527-7759 www.kidzatstylemax.com October 23-26 United Boston Children’s Wear Show 75 McNeil Way, Dedham, MA (781) 407-0055 www.unitedbostonchildrenswear.com October 26-29 Dallas Apparel & Accessories Market | Dallas KidsWorld Market (Apparel, Gift, Accessories, Toy) 2100 Stemmons Freeway, Dallas, TX 75207 214.744.7444 www.dallasmarketcenter.com
To submit trade show information please email caryn@markitdirect.com
Show dates for all listings are subject to change
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MAKE 2016 MORE PROFITABLE! Showcase your brand and reach key buyers and decision makers for market.
October 2016 · Teen Choice Award Wrap Up · Spring/Summer 2017 · Color Forecasting · Eurowatch · Special Occasion · Trend Report
For more information please contact caryn.kidsworld@gmail.com OURBABYCHINADOLL Photography *Editorial content subject to change
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The “IT” List
Where to find it Brand
Contact
Size Range / Product
Phone
ABC Children’s Show
Sarah Kokernot
Baby & Kids Trade Show
210.691.4848
Adams & Company Realty
David Levy
Premier Children’s Building
212.679.5500
American Jewel/ Yummy Gummy
Saul/Sherie Judah
Tween Accessories
844.539.3533
BeBe Gabrielle / Macis Design
Marion Chen
Newborn - 24 m
732.246.2988
Bound by the Crown
Susanna Paliotta
High-end girls lifestyle
401.301.5480
Butterflies & Zebras
Shari Horowitz
Girls dresses and lifestyle
914.330.3056
Children’s Club / ENK
Stanley Kaye
Trade Show
212.759.8055
Dallas Market Center
Meredith Hite
Regional Mart
214.760.2883
Dignity U Wear
Karin Bunell
Non profit charity for kids
888.364.1305
Great Event Shoe Show
Allen Blub
Children’s footwear trade show
718.769.4251
Hibou Clothing
Janna Page
3 months - 7 years
714.960.4522
Isobella and Chloe / Best of Chums
Emily Fong
Newborn-16, dresses, infant gifts
626.457.8823
KidShow - Las Vegas
Denise Raeside
Childen’s trade show
908.232.0867
Kissy Kissy / Tatianna & Co
Beth Campanella
Peruvian Pima Cotton baby clothing & accessories preemie - 4T
732.345.5073
Little Mass
Tina Chang
Girls 2t-12 years
323.234.9086
Malibu Sugar Inc.
Jil Garcia
Girls 4 - teen
310.883.8385
Mim Pi
Peter Nieuwenhuizen
Baby and Girls, 2- 10 years
407.492.8361
Paty Inc.
Rachel Behrens
Preemie - 5T
713.688.7686
Planet Sea / Planet Beach Corp
Adriana Drano
Kids swimwear & flip flops from Brazil 6m-24m, 2-16
305.345.6559
Playtime
Clare Posnack
Children’s Trade Show
212.563.7301
Sara Sara / GBYM Inc
Wayne Lee
Girls dressy dresses 4-14 years
213.248.1777
T2Love
Terri Kuoch
Tween active wear sizes 2-14
818.477.1379
Wee Ones
Miles Faust
Premium hair bows, headbands, clips and other fashionable accessories / babies - teens
1.800.258.9996
For more information on how to get on the “IT LIST”, please email caryn.kidsworld@gmail.com 54 | It’s a Kidsworld
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