IT'S A KIDSWORLD MAGAZINE - MARCH / APRIL 2019 BACK TO SCHOOL ISSUE

It’s A

A BUYER’S REFERENCE GUIDE

March/April 2019 Double Issue Volume 60

KIDS KLOSET

BACK TO SCHOOL

FALL/WINTER 2019

RUNWAY ROUND UP PWR OF THE INFLUENCER

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New York Ilene Oren & Company IleneOrenShop.com (212) 563-5020 Los Angeles Shayna Masino Sales shaynamasinosales.com (213) 689-4950

T2Love.com CoziiUSA.com

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F O L LOW U S ON INSTAG R AM TAG 3 FRIENDS, FOLLOW US, and EVERY 100th Follower Receives a Shout Out!

Reach Industry Executives and Decision Makers 4 | IT’S A KIDSWORLD

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From the Publisher

SCHOOL IS IN SESSION

130 Rio Vista Drive, Norwood, NJ 07648 Phone/Fax: 201.969.1600 Email: caryn.kidsworld@gmail.com PUBLISHER/CEO Caryn Salomon VICE PRESIDENT/CONTROLLER David Salomon

Dear Readers, As a child I remember the feeling of being deflated when the realization set in that summer vacation was coming to a close and schools were gearing up to be back in session. The one saving grace for me was always the excitement and thrill of Back To School shopping. What would be the perfect outfit for the first day was always the impending question. Would it be unique and special enough? I knew I wanted to be trendy but also have my own distinct sense of style. It’s A Kidsworld answers these questions as we transcend the years and make it easy for you to find all of the leading brands and hottest trends for the season in our special BACK TO SCHOOL FEATURE inside. We showcase a large variety of strong brands from head to toe; casual wear to dress up and all accessories required to finish off that special outfit. Also make sure you tune in as we continue our new PWR of the Influencer Feature highlighting the importance of how to have your brand maximize its reach with your end consumer.

EDITORIAL INTERN Shayna Isabelle Salomon ART DIRECTION/MAGAZINE LAYOUT Christine Joy Décary ParallelBranding.com

If you would like to receive a digital copy of It’s A Kidsworld or would like info on how to showcase or be featured in our pages please contact Caryn at caryn.kidsworld@gmail.com

Back to the books and happy shopping!!

Caryn Salomon Publisher/CEO It’s A Kidsworld

kidsworldmagazine @its_a_kidsworld

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ON THE COVER BRAND: CHOCO KIDS DESIGNER: RIA OENARDI

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News

SNIPITS

SKIN CARE THAT’S AWARD WINNING & MOTHER APPROVED Established in 2008, Good For You Girls is an award-winning skincare company that makes clean skincare for the beginner. Made with nourishing botanicals, vitamins and organic extracts Good For You Girls products address the unique skincare needs of adolescence without exposing them to harmful chemicals. Girls are empowered to start healthy habits and parents can rest easy knowing the products they are using are good for them. The line consists of facial care, body care, lip care and deodorant. Beauty starts from within and Good For You Girls teaches the importance of self-care with respect for growing bodies.

Products are free of parabens, sulfates, phthalates, silicone, synthetic fragrance and dyes. They are made in the USA and are Vegan and Gluten free. This line is the perfect way to bring spa quality personal care into your curated offerings without breaking the bank.

For more information please visit GoodForYouGirls.com

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chocokids.us + 1-407-869-1410

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Color Trend Report

Spring/Summer 2020

COLOR FORECAST — by Nicole Yee + Ania Witkowski, Trend Editors, Fashion Snoops

Fashionsnoops.com provides practical forecasting and trend information for fashion professionals.

JAVILAR ALITSA

UNLABEL MARCOBOLOGNA

DREAM STATE

· New level of consciousness · Exploring new realms · Escaping reality · Dreams come true · Sequins, glitter and confetti · Dreamy + tranquil pastels · Everyday items infused with fantastical details · Hearts, clouds, stars and shells

NIKOLIA 14 | IT’S A KIDSWORLD

QUERIDA PHILIPPA

PICCOLA LUDO

EL MERCADO

· Exploring the famous fruit markets in Medellin · Fragrant smells and overwhelming color · Stands bursting with fruit · Exotic goods like carambolo, mangosteen and pitaya · Lively city streets · Clothes capture the vibrancy in color and pattern · Color palette inspired by colorful buildings mixed with the fruit’s bold, flavorful hues

N AND V

VAENAIT BABY

BONTON

EIRENE

LALI

PAPU

STEFANIA

TUC TUC

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Color Trend Report BONTON CHAKRA DESIGN STUDIO

LALLY MALLY

LALLY MALLY

BONTON

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PURE COTTON

· Explorer delves deep below the earth’s strata to uncover things of the past · Penchant for ancient artifacts and manuscripts · Objects help to better understand and narrate the world’s history · No-fuss items that serve practical and functional purpose · Monochromatic combinations, utility pockets and transitional details · Sleeves and pant legs that zipper off, detachable hoods and genderneutral dressing · Color palette complements the adventurous scholar’s surroundings · Sandy browns representative of the desert dig site, pinks and blues taken from the sky’s horizon and deep greens that pick up the scraggly brush that dots the picturesque landscape

LALLY MALLY

EXCAVATOR

PICCOLA LUDO

BRETON BEACH

· Seaside holiday along the Mediterranean · Striped cabanas · European sensibility · Clean classic silhouettes with a touch of quirk · Tacky tourist touches · Orange and yellow update classic red and blues · Nautical influences like sailor bibs and brass buttons · Resort-inspired graphics · Swimwear influences impact everyday apparel for kids

LOUD APPAREL

KIDS CHOCOLATE

KINDERKIND

MOQUE

TRY BEYOND

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Color Trend Report CARLOTA BARNABE

MILKTOLOGY

FREE SKATE

· Flashing strobe lights on the roller rink · Electrified dose of nostalgia · The nostalgic hangout spot · Vibrant primary colors pop against the wood panelled walls of suburbia · Slouchy and sporty ensembles · Scrawled shapes and bright cartoons mix with familiar childhood motifs · Soft leggings, cozy hoodies, and easy layers

VAENAIT BABY BARN OF MONKEYS

GARDNER AND THE GANG

VRCADE

RASPBERRY PLUM

OJI

· Virtual reality arcade · Future fusion of hybrid reality · Alternate world · Colors inspired by the glow of a screen · Techy, geometric patterns · Activewear with a touch of futurism · High-tech materials · Functional details that create seamless experience between apparel and tech · Updated active uniform

LOUD APPAREL NEIL BARRETT

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DONSJE

· Endless summer days · Sun-dappled sills · Hum of bumblebees · The buzz of a fan · Overgrown gardens · Farm stands overflowing with fruits and vegetables · Lazy, listless hours laying in the grass · Simple pleasures · Hidden, wooded paths · Hammocks swaying in the breeze · Timeless apparel · Comfortable and soothing · Simple patterns like gingham and soft florals · Softest jersey and linen · Worn-in and loved · Charmingly sweet details

TARTALETA

EIRENE

ETERNAL SUMMER

LALLY MALLY VELVETEEN

PURE COTTON

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Special Feature

What to Wear For...

Style tips and insight into the newest trends, from fashion to accessories.

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Special Feature: Back to School ISCREAM Gamer Backpack, Lunch Tote and Pencil Case: Boy’s will love these cool bags with a vibrant graphic. Both fun and functional.

Iridescent Striped Backpack, Lunch Tote and Pencil Case: Make a bold statement with these Iridescent Striped bags.

Mixed materials, including clear iridescent stripes will make you stand out in a crowd!

ISCREAM Heart Light Box: Say it in lights! A fun way to express yourself with Iscream’s new Heart Light Box. Create your own fun message with pastel-colored letters and symbols.

Cell Phone Cross Body Bag: The perfect size for the girl on the go!

2 storage pockets and 3 inside card slots hold all your essentials.

T2Love Comfortable, trendy and very wearable are all part of this top lifestyle brand.

ANDY & EVAN Girls blue textured velvet tiered dress & girls star brocade dress.

ANDY & EVAN

Boys color blocked polo with woven collar layered with light blue plaid flannel. Girls detachable leopard faux fur collar bomber layered over light pink nep sweater.

ANDY & EVAN

Space Stripe printed polo layered with bright plaid flannel shirt & fleece lined poplin joggers.

TEENY TINY OPTICS Perfect accessory in an array of styles, from infants through teenagers.

They combine fashion and are 100% UV protection.

MOD GIRL Ragdoll Animal Print leisure wear

perfect for back to school and every day

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Special Feature: Back to School

BARI LYNN Personalized accessories to reflect unique personalities. Bags are blank canvases, and the bag charms allow girls to build their own brand and celebrate their individuality.

AMERICAN JEWEL Stand out in a crowd with “Rockin’ Candy”, Irridecent Black & Pink Backpack and tutu.

CHOCO KIDS

Dress to impress, style that’s sweet and always chic.

BARI LYNN The momentum of the female empowerment movement has strongly influenced fashion this year, Bari Lynn showscases products that explicitly and implicitly voice the strength, power, and passion of girls and women.

BARI LYNN

Backpacks are an accessory necessity, and girls use them to showcase their personalities. Watch the huge surge in interest in these fur and rainbow backpacks.

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ANGEL’S FACE

ANGELS FACE

Fall into line with this double breasted, Military Coat. Luxurious and detailed with engraved gold buttons fully lined in a beautiful smooth satin.

Timeless Tartan tutu matched with a militaryinspired, gold embellished cardigan with gold engraved buttons.

DEUX PAR DEUX Release your inner llama with this comfortable ready wear dress.

DEUX PAR DEUX All shimmer and shine with this back to school set.

ANGELS FACE

Bonjour French chic with this new red Beret. Cute and comfortable with a heart charm and bow embellishment. Styled with a satin ruffle top and military style denim jacket.

DEUX PAR DEUX So so shaggy, comfortable and always in style.

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Influencer PWR

POWER OF INFLUENCERS

By Shayna Salomon

“In-flu-encer: A person or group that has the ability to influence the behavior or opinions of others: The influencer is the individual whose effect on the purchase decision is in some way significant or authoritative.” —Cambridge Business English Dictionary©

influencers who have been working on their image for years. They share their advice on how to become an actual “influencer” and what it takes to become one.

As shown in our Q & A, with dedication and hard work, just about anyone can become one and promote their image to the masses in any way they wish to convey.

SAMANTHA You don’t need many, about 10k and by having that many you can get sponsored posts.

3. How long did it take you to gain that many followers?

CARRIE Years! I have been working diligently to build my brand and develop a strong voice over social media that resonates with others.

SAMANTHA When my Mom first started on Instagram she did not know how to do it at all. She started it about 3 years ago but did not post anything except now and then. A friend showed her how to do it and that was in July of 2016 and she started posting more. When I was 12 I had around 16k followers and now I’m

1. Do you consider yourself an influencer and what does that mean to you?

CARRIE I do consider myself an influencer. To me, an influencer is Samantha Beining someone who uses social media as a positive platform in order to inspire and empower others.

Carrie Berk S A M A N T H A Ye s I consider myself an influencer. It means eing an “influencer” has recently someone who sets an example by become a nationwide phenomena. being a good person and caring Many brands now recognize the about others. I also consider power of these influencers as true money myself a trendsetter for fashion. makers. An enhancement and added It means that when I am in value to their current marketing plan to the public eye, I have to present reach their end consumer. It is evident myself properly. that the current generation uses social media as other previous generations used 2. How many followers does one the newspapers and tabloids. Thus need to be viewed as an influencer? creating an easy segway for these CARRIE There’s no specific number influencers to find their reach and in my opinion. As long as you stay making them a viable marketing vehicle. dedicated to building a brand that As the influencer trend continues benefits others, your influencer It’s a Kidsworld visits with two strong status will come naturally.

B

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“Yes I consider myself an influencer. It means someone who sets an example by being a good person and caring about others.”

Samantha Beining

14 and I have 122k followers. My Mom got better at it, but she is still learning.

4. What steps did you take to become an influencer?

CARRIE There are so many influencers out there, so first I figured out what makes me unique. I wanted my social media pages to reflect my style empowerment blog, which encourages others to embrace their individuality through style. As someone who was bullied for my fashion sense, it is my goal to prove to others that what makes you different is what makes you beautiful.

SAMANTHA My Mom kept posting photos from all my modeling jobs. People began to notice me and I started gaining followers. When I began modeling Bebe my followers were growing fast and Bebe loved me and kept having me model more and more for them.

5. What do you do currently to bring yourself more followers?

CARRIE They come naturally! As I continue to project my style empowerment

message through my posts, I notice that more and more people flock to my page.

SAMANTHA I try to look professional in my posts and I write an interesting intro to grab attention to what brand I am wearing. I post every day to keep people posted and always keep them updated what I am doing in my daily life.

relates to one of the categories of my website: fashion, beauty, food, fitness, entertainment, and places & spaces.

When you subscribe to the site, you get two emails a week, one with all the articles published and the other with the new giveaway info! I also post giveaways on my Instagram feed sometimes, so make sure to follow and watch out for those.

SAMANTHA I myself have not offered any giveaways but Bebe sponsored a giveaway for me when I reached 120k.

If I sponsored a giveaway my Mom who is my manager would handle it.

8. Where does your style come from?

Who are your inspirations?

CARRIE My style is bold, experimental, and unafraid. My main style inspiration is Carrie Bradshaw! I feel like we are both style chameleons and are willing to try anything when it comes to our wardrobe.

SAMANTHA My style comes from the great clothes from Bebe and Habitual and many other brands that I influence for. I put my own little touch to things and have fun too. My inspiration is Gigi Hadid because Carrie Berk

6. Do you ever have personal contact with your followers?

CARRIE I love reading all my followers’ comments on my posts--they are so sweet! I also repost fan art/edits on my Instagram story all the time and even have a highlight button for them.

SAMANTHA My Mom manages my account and she will collaborate with professionals, not myself at all. Its dangerous out there.

7. Do you offer any giveaways? If so how often do you have them and how do your followers get involved?

CARRIE Every week on Carrie’s Chronicles (www.carrieschronicles.com), I offer a new giveaway—free to enter—that

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Influencer PWR

“Followers need to be themselves and never give up.

Believe in yourself and something good always comes your way.”

12. What social media platforms do you use to promote products and which you use yourself?

CARRIE I usually do sponsored brand posts on Instagram, as well as articles on my website about products I love!

SAMANTHA Instagram & twitter also my You Tube channel.

14. Are all your posts to promote certain brands?

CARRIE Nope. Only the posts marked“paid partnership”are dedicated to promoting a specific brand. Otherwise, I love using New York City as my canvas that I paint with my bold sense of style—my feed posts definitely reflect that!

SAMANTHA Not all of my posts. Sometimes I will have random posts about random things.

Carrie Berk

she is out there and just does her own thing, She also started as a child with Guess and so did I. Elvis Presley is an inspiration too. He achieved fame for his style and he took a chance and made it.

9. Why do you think your followers continue to follow you and take your advice in suggesting products and brands?

CARRIE I think my followers are drawn to authenticity, so I try to be as genuine as possible in what I post and the brands I showcase.

SAMANTHA I think that’s because they see me having a good time and enjoying what I wear. I write good things about what I wear and I truly love the clothes.

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10. What do you want your followers to know about?

CARRIE They need to be themselves and never give up. Believe in yourself and something good always comes your way.

SAMANTHA They need to be themselves and never give up. Believe in yourself and something good always comes your way.

11. What social media platforms do you use regularly?

CARRIE Instagram,Twitter, Facebook, Pinterest, and my website: www.carrieschronicles.com.

SAMANTHA I use Instagram and then twitter.

My Mom runs the business accounts, Instagram is the most important one. I have a Facebook my Mom runs for me too.

I have a YouTube channel also.

15. What is your favorite brand to promote?

CARRIE Recently, I collaborated with Victoria’s Secret Pink, and that was such a great opportunity. I have been using their products for years, so it was exciting to try some of their new items.

SAMANTHA Bebe and Habitual because they have great style and are very comfortable.

16. How many brands do you promote?

CARRIE I don’t have a specific number in mind, but some brands I’ve worked with exclusively in the past include Victoria’s Secret Pink, Diff Eyewear, Daniel Wellington, and Nakd Fashion.

SAMANTHA Several and it is constantly increasing.

17. How many times do you post on your social media platforms? What is the socially acceptable amount of times to post for each platform?

CARRIE I post on my social media platforms once a day. Consistency is key, and I always try to post in the morning so that

Samantha Beining

CARRIE BERK FOLLOWERS Instagram: 19,800 Twitter: 225 YouTube: 105

SAMANTHA BEINING FOLLOWERS my followers can look forward to seeing my pictures at a specific time.

SAMANTHA I post daily sometimes 2x depending on how many brands I am working with. The best time to post is in the morning. That way when people wake up they are up to date with the latest things I am doing.

18. Do you put in time and consideration about the flow of your feed and if the colors coordinate?

CARRIE For sure. The Adobe software is great for editing photos. I have a filter that I apply to each one of my pics so that my feed remains consistent.

SAMANTHA The designers coordinate my outfits not me.

19. Where do you go from here for yourself on social media... where do you expect it will lead you in the future?

CARRIE I dream of becoming the Editorin-Chief of Vogue in the future! Social media has allowed me to make so many amazing connections with others in

the fashion industry, so hopefully it will lead me to Vogue one day.

SAMANTHA I expect in the future I will become famous to where I will one day be such a big inspiration to the entire world where everyone will know me.

Instagram: 122,000 Twitter: 839 YouTube: 4,025

20. What is one message y o u ’d l i k e t o s h a r e throughout your feed?

CARRIE Your style is your superpower. Own who you are—there’s nothing more beautiful than that.

SAMANTHA I would like to share that I hope everyone is enjoying their life and to be happy. There is always something to look forward to and if things are bad there is always a new day. You make your life happen only you.

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Shayna’s Shoutout

KIDS KLOSET —By Shayna Salomon

Hey guys, it’s Shayna.

I am back again with another tween fashionista and model whose trends have transformed through the years. Samantha Kranzler, a 12-year tween who lives in Bergen County, New Jersey does fashion her way.

Her personality correlates heavily in what she wears and she will wear anything that she thinks fits her style. One of her favorite things is shopping and she spends much of her time browsing social media platforms to see the latest trends and how it may fit her own image. From her many social media platforms, it is quite obvious to tell that she is a trendsetter. Samantha encompasses a complete sense of style: from head to toe.

Make sure to read her Q&A to find out what Samantha thinks is the latest and hottest trend and how she finds these trends herself.

As always, Love Shayna XOXO

Samantha Kranzler Age: 12 Norwood, New Jersey

What kind of designer brands do you wear?

Some designer brands that I enjoy and wear are Pink, Gucci, Garage, and Forever 21.

Do you read or watch anything fashion related to know what is in style?

Normally I go on Instagram to look at the new styles.

Do you think you influence your fans on what to wear?

I do think I influence my fans on what to wear.

Do you have a stylist that picks out your clothes?

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On a school day, I don’t have a stylist but for a photo shoot I do.

What do you think your image is?

I think I’m nice, funny, unique, and pretty and that correlates to my image.

Do you consider yourself a trendsetter?

I do consider myself as a trendsetter.

Do you wear any accessories to vamp up your outfits?

If I am wearing an outfit that is simple I will wear a necklace and a bracelet.

Sometimes I wear a purse to make my outfit pop.

“My advice is to be yourself and if someone doesn’t like your outfit don’t care, because one day you can be a famous stylist or model,...”

What are your favorite stores to shop at? And why?

One of my favorite stores to shop at is Pink. I enjoy shopping at Pink, because they always have fuzzy jackets. Another one of my favorite stores to shop at is Forever 21. I like shopping at Forever 21, because they always have cute shirts.

How often do you go shopping?

I go shopping once or twice a week.

What kind of shoes do you wear with your outfits?

If I’m wearing a simple outfit like leggings and a top I would wear Hirachi sneakers. If I’m going out to dinner and I’m wearing jeans I will wear Yeezy or Gucci sneakers. If I’m wearing sweatpants I would either wear my Uggs or slippers.

Do your shoes determine the kind of look you are going for or do you choose the outfit first and then the shoes?

I pick my outfit and then my shoes.

Do you have any special outfits that you like to wear all the time?

No, I don’t have a special outfit.

Do your outfits change from weekends to weekdays?

Yes, my outfits change from weekends and weekdays.

On the weekends I normally wear cozy outfits and on the week days I wear stylish outfits.

How long does it take for you to decide an outfit?

It takes me about 20 minutes to decide on an outfit.

What is your go-to outfit?

My go-to outfit is leggings and a Forever 21 t-shirt.

Has your style increasingly changed over the years?

Yes, my style has changed a lot throughout the years. When I was younger I was not as stylish and I did not care as much.

My advice is to be yourself and if someone doesn’t like your outfit don’t care, because one day you can be a famous stylist or model, and the people who didn’t like your outfit will be calling you asking if you will pick out their clothes or if they can take photos of you.

Do you only wear name-brand clothing or will you wear anything?

I would wear anything.

Do you think trends differ from the West Coast to the East Coast?

I do think trends differ from the East Coast and West Coast.

What is the trendiest style right now?

I honestly think the trend right now is any top, jeans, a bear coat, and Timberland boots.

What advice can you give to other stylish people like you?

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#NYFW

RUNWAY ROUND UP IT’S A KIDSWORLD highlights the best of New York Fashion Week’s hot new looks P H O T O G R A P H Y BY N AT H A N B L A N E Y

Chick NYC

ydamyssimo

ydamyssimo

ydamyssimo

Trico Field

ydamyssimo

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Chick NYC

Chick NYC

Chick NYC Chick NYC

Trico Field

ydamyssimo

Chick NYC

Trico Field

ydamyssimo

ydamyssimo.com tricofield.net chick.nyc @blaneyphoto

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It’s A

Show Scenes

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checks out top brands during January and February Market season

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The “IT” List

WHERE TO FIND IT BRAND

CONTACT

SIZE RANGE / PRODUCT

PHONE

ABC Children’s Show

Sarah Kokernot

Baby & Kids Trade Show

210.691.4848

Adams & Company Realty

David Levy

Premier Children’s Building

212.679.5500

American Jewel

Kristina Hastings

Trendy accessories in all categories

480.432.2113

Andy & Evan

Randi Wasserman

Boys 0m-14 & Girls 0m-7y

212.967.7908

Bari Lynn Accessories

Bari & Brittany

Accessories

212.201.2844

Chocokids / Blissfully Mine Inc

Ria Oenardi

Kids clothes from size 3T to 9 yrs, toddlers & kids

470.869.1410

Children’s Club / UBM

Customer Service

Trade Show

212.759.8055

Deux Par Deux

Zacharie Elmaleh

Girls & Boys 3 months to 14 years old

514.383.3408

Good For You Girls

Kim Grustas

Healthy skin care line for girls

860.489.9912

Iscream

Amy Anderson

Sizes 6-16

888.559.2634

MOD Active + MOD Girl

Kristina Hastings

Girls 6x - 16 Tweens & Teens

480.432.2113

T2Love

Terri Kuoch

Tween active wear sizes 2-14

818.477.1379

Teeny Tiny Optics

Alice Lando

Children’s Sunglasses

1.888.833.6984

For more information on how to get on the “IT LIST”, please email caryn.kidsworld@gmail.com

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Clothing & Accessories

UPCOMING SHOWS Chidren’s Club NYC March 3-5 KIDSWORLD Dallas March 27-30 American Jewel Showroom 8876

Atlanta Apparel April 2-6 American Jewel Showroom B3 13-S119

CONTACT US: Sales@AmericanJewel.com 844-539-3533

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