IT'S A KIDSWORLD MAGAZINE - JANUARY / FEBRUARY DOUBLE ISSUE

It’s A

A BUYER’S REFERENCE GUIDE

January/February 2019 Double Issue Volume 59

CAMP

CONNECTION TRADE SHOW CALENDAR

INFLUENCER PWR

RETAIL REVIEW IT’S A KIDSWORLD | 1

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New York Ilene Oren & Company IleneOrenShop.com (212) 563-5020 Los Angeles Shayna Masino Sales shaynamasinosales.com (213) 689-4950

T2Love.com CoziiUSA.com

IT’S A KIDSWORLD | 3

DRIVE BUYERS TO YOUR BOOTH!

BACK TO SCHOOL ISSUE Are you Exhibiting at Children’s Club in March?

MAXIMIZE YOUR BRANDS EXPOSURE SPECIAL PACKAGE

Showcase in our Back to School Special Feature and be part of the

KIDSWORLD

POP UP SHOP Back to School Exhibit

Front and Center for Retailers to See your product TO BOOK YOUR SPACE or for info please email Caryn: kidsworld@gmail.com

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IT’S A KIDSWORLD | 5

From the Publisher

HOW DO YOU INFLUENCE?

130 Rio Vista Drive, Norwood, NJ 07648 Phone/Fax: 201.969.1600 Email: caryn.kidsworld@gmail.com PUBLISHER/CEO Caryn Salomon VICE PRESIDENT/CONTROLLER David Salomon

Dear Readers, What sparks your decision for purchasing new product? Is it word of mouth? Shopping the stores to see what the competition is up to?

Well there is definitely a new resource that’s taking the industry by storm, and we are liking it because quite frankly it works. Stemming from the vast world of social media we are seeing a new “celebrity” emerging, the “influencer”. Retailers and manufacturers alike are using social media as a direct link to their customers and these self made influencers with their massive following are helping them reach their ultimate goals.

It’s A Kidsworld speaks with 3 established teenage influencers who are already staking their mark on social media and the branding industry.

Please read our special feature Influencer PWR inside to see what they have to say.

EDITORIAL INTERN Shayna Isabelle Salomon ART DIRECTION/MAGAZINE LAYOUT Christine Joy Décary ParallelBranding.com

If you would like to receive a digital copy of It’s A Kidsworld or would like info on how to showcase or be featured in our pages please contact Caryn at caryn.kidsworld@gmail.com

Enjoy the issue and happy shopping!

Caryn Salomon Publisher/CEO It’s A Kidsworld

kidsworldmagazine @its_a_kidsworld

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ON THE COVER DESIGNER: ANDY & EVAN PHOTOGRAPHER: ERIC ESPINO

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magazine

Gain Maximum Exposure for Your Brand Book Your Space NOW for 2019 & Receive Discounted Rates MARCH/APRIL 2019 DOUBLE ISSUE Fall/Winter 2019 Back to School Outerwear Feature Tween Trends Denim 101

AUGUST/SEPTEMBER 2019 DOUBLE ISSUE Spring/Summer 2020 Preview Swim Report Footnotes

OCTOBER/NOVEMBER 2019 DOUBLE ISSUE Spring/Summer 2020 Swim Holiday Wear Special Occasion

BONUS DISTRIBUTION at all major tradeshows: Children’s Club NY, Playtime NY, Playtime HUB, Children’s Club Las Vegas, Great Event Shoe Show and all Regional Marts

Ask us about our email blast and reach over 6,000 buyers nationwide!

To book your space or for info please email caryn.kidsworld@gmail.com Follow us on 8 | IT’S A KIDSWORLD

@its_a_kidsworld

*Editorial subject to change

IT’S A KIDSWORLD | 9

News

IT’S A KIDSWORLD INVESTIGATES WHAT’S NEW IN THE CHILDREN’S TRADE SHOW WORLD

SNIPITS

SNIPITS

Picaflor, which already organizes the Playtime trade shows in Paris, New York and Tokyo, has just added a new destination to its calendar. This time the organizer is heading to Las Vegas with a brand new show concept: Kid’s Hub Las Vegas, by Playtime.

In a country as large as the United States, it has become necessary to provide a complemen tary offer to what Playtime is already successfully offering in New York. While Las Vegas has established itself as one of the leading business destination in the country, until now the city has not offered any trade shows entirely dedicated to children’s fashion. This will now be done with the first edition of Kid’s Hub Las Vegas, by Playtime which will be held on February 4 and 5 at Planet Hollywood. It will present a different offer from the Playtime shows, tailor-made for American buyers, in a stimulating environment favoring meetings and orders.

Are you looking for that exclusive event that will provide you with one on one time with your key suppliers? Wish you could take advantage of tremendous opportunities for networking with fellow retailers to learn what they are doing to attract and retain their customers? Want to learn what’s on the mind of your consumers and their buying habits?

If you answered yes to any of these questions, the ABC Educational Conference & Trade Show provides you with the opportunity to answer all of these questions and much more.

PLAYTIME IN VEGAS

With this new project, Picaflor is confirming its very good situation in the U.S. market (Playtime New York experienced a double increase in visitors in February and August 2018) and aims to continue the strategy shifts initiated in Paris and Tokyo. This strategy is already visible through the launch of a brand new website dedicated to Playtime shows, which gives greater visibility to the brands present at the shows.

For more information please visit iloveplaytime.com

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ABC - ALL BABY & CHILD UPDATE

Don’t delay and be sure to register today. It’s free to independent retailers with unbelievable re-sort rates of only $59-$79 per night. The Grand Sierra Resort is located in Reno, Nevada and only 2 minutes away from the Reno-Tahoe airport. The airport is served by 10 airlines, 130 daily flights and 23 non-stop destinations.

For more information please visit allbabyandchildsec.com

News

SNIPITS

UBM CHILDREN’S CLUB NEWS The January 2019 show, Children’s Club returns with new and notable brands that include Dotty Dungarees, EMU Australia, Burts Bees, Monta Juniors and LiaLea. The show will also boast new collections fro m Lacebuds shoe clips, the quintessential fashion accessories for kids and tweens, Squishable, the muchbuzzed about plush toys as well as one of Oprah’s Favorite Brands this year, the stylish knit brand, Love Bubby.

For more information please visit ubmfashion.com/shows/childrensclub-1

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Trend Report

Fall/Winter 2019/20

TREND FORECAST — by Nicole Yee + Ania Witkowski, Trend Editors, Fashion Snoops

Fashionsnoops.com provides practical forecasting and trend information for fashion professionals.

REVERIE

YELLOW SUB

MOON PARIS

Mysterious, ethereal and haunting, Reverie is frozen in time and remiscent of storybook dreams. Inspired by beautiful decay, dried flowers and preserved fruits, it pulls from eras past. Flowing gowns, ballerina-inspired ensembles and heirloom quality details accentuate sheer balloon sleeves, high necks and antique fabrics. It is conservative, yet decadent with pearls, heavy beading and tulle rosettes creating high drama.

LIVLY ANJA SCHWERBROCK

EGG

THIMBLE COLLECTION

BONHEURE DU JOUR

HUST AND CLAIRE

PIONEERTOWN

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It is all about the small town local and simple pleasures. Pioneertown explores the arts and crafts community with re-purposed vintage and heirloom quality with an adventurous spirit.

Patchwork, bandana and winter floral patterns abound while denim is softened by crochet, lace and textured wools. Victorian, feminine details include high necks, ruffles and pearl buttons. An earthy palette is punctuated by pink and berry bursts.

TAKE FLIGHT

PLUS 1 IN THE FAMILY

SPROET AND SPROUT

Vintage victories inspire Take Flight as patriotic touches on classic pieces are highlighted by an active-inspired twist.

Parachute nylon and classic tweed meet. Aviator elements on traditional silhouettes include playful patches and prints inspired by aviation.

D ONSJE

THE GREAT BRITISH BABY COMPANY

NOESER

SISSONNE

SISSONNE

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Trend Report DESIGUAL

MONNALISA

MANUELA DE JUAN

LA STUPENDERIA

IGLO + INDI

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VELVETEEN

Spirituality and sisterhood create a communal experience in Second Sight, a story that explores the extrasensory world and gives meaning to occurences with no scientific explanation. In this undefined realm that goes beyond the five senses, we look to the ‘60s, a pivotal decade when social norms were questioned, taboos were explored and rules were broken. Inspired by the alternative communities of like-minded people who thrived in this counterculture decade, the apparel is quirky, bohemian-crafty and shrouded in a bit of mysterious magic. Semisurreal prints and patterns adorn rich crystal and jewel-hued garments. Silhouettes are comfortable but luxurious in their construction and details. Appeasing the senses, the clothing is rich in color, soft to touch and appeasing to the eye with delicate beading, radiant stones and mesmerizing patterns.

TUC TUC

SECOND SIGHT

DISTRICT

Highlighting the renewal of urban spaces, District explores the revival of classic items with an active twist to tailored pieces.

Finding new ways to wear classic items, sweatshirt fleece, nylon and sporty ribbed knit, the aesthetic features industrial and sporty details with printed piping, striped knit drawstring and D-I-Y touches. Bold graphics are inspired by street art and merch.

CATIMINI

LEGO WEAR

JOOSEPHS

MIXED TAPE

ME TOO

Think back to strip mall madness, the almost-preinternet days and hanging at the mall. Mixed Tape is ‘90s grunge re-imagined with sporty elements. Pieced plaids, bold color blocking and logos everywhere, the look is baggier with an oversized fit, unexpected colors and nostalgic graphics.

ZOMBIE DASH

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Trend Report IGLO AND INDI

NORRLAND

The northernmost, least populated region of Sweden, Norrland conjures images of expansive forest, extreme winter climes and breathtaking night skies. This is the backdrop for our near-future world--deep in the Nordic woods where striking, modern structures dot the snowy canvas in a telling contrast of untouched nature and the modern world. And while technology has altered almost every aspect of our everyday life, our relationship to clothing has remained relatively unchanged. This narrative honors both the drive for change and the nostalgia for time-honored fabrics to calm and protect. Tech and cozy combine on durable, functional apparel that both comforts and fits seamlessly with our daily needs. Nordic pastels create a soothing palette inspired by wintry landscapes, northern skies and modern monochrome.

BARCAROLA

TRYBEYOND

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NV

TRYBEYOND

TUC TUC

LEVITTOWN

AMELIE ET SOPHIE

Named after the cookie-cutter, suburban communities of the 1950s, the Levittown narrative represents the underbelly of the American dream. Created as an oasis from congested city life, these developing communities were made available to war veterans wanting to start afresh and retreat to the suburbs.

With homes being built assembly style at lightning speeds (each home included a lawn, picket fence and modern appliances), young families fled apartment living for space and solace in the country. But behind this white picket fence illusion was the reality that these homes were only available for white families, consciously creating segregated communities. The Levittown narrative explores gentrification, the erosion of both city life and small towns and the harsh reality behind the screen of suburban bliss. Inspired by mid-century clothing, Levittown views classic Americana with a modern lens. Tweed-like pants are done in a jogger silhouette, varsity jackets updated in colorful shearling and ribbed basics sport retro patterns. Faded washes, jagged hems and pieced-patched effects speak to life’s hardships while the color palette pulls from both pastoral and industrial influences with retro pops.

BOBOLI

DIAL UP

Nostalgic for the ‘90s, Dial Up rewinds to the almost pre-internet days. Defined by a myriad of trends--from pop music to pogs--it was a time when anything goes, for at least a short period of time. This story pays homage to this transient and random era with bold colors, patterns and silhouettes that combine the unexpected for an unexpectedly fresh result.

Expect clashing color mixes, random graphic placements and pattern mixing on clean, straightforward silhouettes.

MONNALISA

DESIGUAL MONNALISA

Visit www.FashionSnoops.com to learn more IT’S A KIDSWORLD | 17

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Special Feature

SUMMER 2019

CAMP CONNECTION

Who doesn’t love summer? Summer camp must haves that kids love come in all shapes, colors, and products. From sequenced pillows, funky glasses, tutus and accessories, It’s A Kidsworld highlights some of this season’s favorite things.

Squishable

Graham crackers, marshmallow, and chocolate are great to eat, but hard to hug. Until now! This cuddly campfire delicacy is a fuzzy way to bring the great outdoors...indoors! Available in 15”, 7”, and 3” backpack clip size.

Watchitude

Watchitude Move Activity Watch, tracks your steps, distance and sends text and call notifications as they come in. Bluetooth connects to Android and iPhone devices.

Malibu Sugar

Bike Shorts are the hottest trend for Spring and MALIBU SUGAR has incorporated this trend oh so well in their Camp Collection. Bike Shorts & Crop Tank Tops in Camp Colors. A great way to show your camp spirit!

Watchitude

Fuzz’d by watchitude slap band.

High pile faux fur slap band.

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Dainty Girl

Hurray for cute, fun accessories by dainty girl.

Sequin stars baseball cap, glitter crown purse, pom pom tutu skirt.

Dainty Girl

These “GLAMAZON” sunglasses were made for the little fashionista in you!

Glamazon sunglasses.

iscream

Multi-Message Acrylic Light Box. Bring some brightness to your room with Iscream’s beautiful acrylic neon boxes. Pink light illuminates from the front and back to create the perfect mood. Includes 3 interchangeable slides; ‘Make It Happen’, ‘Be Awesome Today’ and ‘Shine Bright’.

iscream

Cat and Unicorn Selfie Lights Get the perfect selfie! Light clips on to your phone for perfectly illuminated pictures! Available in fun unicorn or cat shapes.

iscream

Snow Leopard Sleeping Bag Snuggle up in this adorable Snow Leopard sleeping bag. With a furry outside and supersoft faux sherpa lining, it will keep you warm and cozy all night. It’s travelfriendly; simply roll it up into the top pocket.

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Teeny Tiny Optics

It’s time to start your packing list for camp! Make sure you have a great pair of sunglasses on that list. Teeny Tiny Optics has lots of great styles to protect your camper’s eyes. These trendy little shades block 100% of the sun’s harmful UV rays and always make a cool fashion statement. From the littlest camper to teen staff, they have the perfect sized camp sunnies!

Watchitude

Jamm’d box by watchitude Bluetooth speaker.

Aux cord included.

Dainty Girl

Malibu Sugar

Ribbon Taping is definitely going forward and adds great detail to MALIBU SUGAR’S Mesh Tops and Shorts.

The most adorable jean jacket of the season and Unicorns still rule. Pair it up with anything and everything!

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Influencer PWR

INFLUENCERS ARE THE NEW BRANDS

By Shayna Salomon

“In-flu-encer: A person or group that has the ability to influence the behavior or opinions of others: The influencer is the individual whose effect on the purchase decision is in some way significant or authoritative.” —Cambridge Business English Dictionary©

to these “influencers” and utilizing them as their break out marketing tool in order to reach their end consumer in a more candid way. Brands clamor to collaborate with the newest and most viewed influencers with the most likes to promote their brand. They view this as the easiest way to get their product directly in front of their targeted market.

A

s a teenage girl, I check my Instagram feed constantly, like it’s my lifeline. Always looking for new trends to follow, cool places to go, and of course new celebrities that I can emulate. However, celebrities are not the only ones these days who have crazed fans and massive followers. A new form of“celebrity”has emerged full force from the social media world, the“influencers”.

By definition influencers mean to have what it takes to affect another person’s behavior. Many brands are now turning

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These influencers are the break out stars and the celebrity of today’s millennials. Just about anyone has the capability of becoming one.

O n t h e m a ny social media platforms offered today, it is not too difficult to start!

From 5,000 to 500,000 followers, It’s A Kidsworld recognizes the affect and the effect of these new time celebrities. Featured in the magazine, we connected with three strong influencers that have been promoting products for years. Check out what they have to say and definitely check out their Instagram accounts!

1. Do you consider yourself as an influencer and what does that mean to you?

GIANNA I do consider myself

to be an influencer. I feel being an influencer is when someone uses their platform in a positive way to influence their followers to make a difference.

ASH We think of ourselves as content creators. We see that there is a trend away from still shots. The concept of an influencer who takes pictures & gets consumers to buy is outdated.

Users now want to be immersed in content, pictures do not cut it anymore.

Content involving video is the new medium and contents creators are doing much more influencing than ever before.

2. How many followers does one need to be viewed as an influencer?

GIANNA I don’t think there’s an exact number that once you hit you’re

“We think of ourselves as content creators.

We see that there is a trend away from still shots.”

considered an influencer. It’s such a cliche thing, I think numbers don’t matter as long as your using your platform for good.

EM It really depends on the point of view. Influencers with as little as 5000 followers may drive just as many sales as an influencer with 500k. Depending on their relationships with their followers – Influencers of any size have the ability to take their personal style and make it appealing enough to make a mark.

to grow my platform were finding the right brands to work with, making sure my photos look good, and always staying true to myself.

EM We make pop culture our passion.

We love to look at everyday style, Tik Tok memes, we attend shows and just love meeting people. Every day we do something to keep us in the know.

3. How long did it take you to gain that many followers?

GIANNA I’ve been on Instagram since 2014.

Growing your audience takes time and hard work.

ASH We have almost 1M followers and have been working daily for about 4 years.

5. What do you do currently to bring yourself more followers?

GIANNA In order to grow and stand out from all the other Instagram models and actresses you just have to be yourself.Yes, people can be similar to you and have similar interests but no one can be exactly like you, that’s what makes you unique.

ASH We try to maintain feeds that are entertaining with current trends and make someone look twice.

4. What steps did you take to become an influencer?

GIANNA I never set out to become an influencer. The steps I took when trying

6. Do you ever have personal contact with your followers?

GIANNA Yes, I do! I try and answer as many DM’s as I can! I love talking to my

followers and having a relationship with them! After all, without them I wouldn’t be where I am today.

ASH Yes, absolutely!

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Influencer PWR

“I like to promote self-confidence. I believe everyone should feel confident in themselves and in their own body.”

ASH Emma was born with style! She is a self-taught makeup artist and has a natural flair. We love looking at people like Loren Gray.

9. Why do you think your followers continue to follow you and take your advice in suggesting products and brands?

GIANNA I think they continue to follow me and take my advice because everything I promote are products and brands I truly love and believe in. I will never promote a product or brand I don’t like and I will always give my honest opinion.

EM We are fortunate to have grown up in front of our followers. I think that they just think of us as friends now.

10. What do you want your followers to know about?

GIANNA I want my followers to know that I truly appreciate and love each and every one of them. I also want them to know that they should never give up and always follow their dreams.

ASH When you are on social media and apps every day, 365 days a year, it’s pretty safe to say they know us very well… maybe everything there is!

7. Do you offer any giveaways? If so how often do you have them and how do your followers get involved?

GIANNA Yes! I have a giveaway going on right now! There will be a total of three going on in December. I love having giveaways and giving back to my followers. I either have giveaways on my blog (www.giannaferazi.com) or my Instagram (@giannaferazi).

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EM Companies sponsor giveaways with us often. We often ask followers to follow a company for a chance to win.

8. Where does your style come from?

Who are your inspirations?

GIANNA I’m always on Pinterest searching for cute and trendy outfits. My style is a combo of everything. One day I’ll dress super girly and the next I’ll be super edgy.

11. What social media platforms do you use regularly?

GIANNA I use Snapchat and Instagram every day. I also have a blog which I post on weekly.

EM We use Instagram stories daily. We also are on the Like App many times throughout the day.

12. What social media platforms do you use to promote products and which you use yourself?

GIANNA To promote products, I use my Instagram and my blog. The platform I use just for fun would be snapchat.

ASH We use Instagram stories daily. We

QUICK EM & ASH STATS Like: 427,000 followers Instagram: 129,500 followers LiveMe: 107,000 followers Vigo Video/Flipagram: 118,000 followers Tik Tok (Musical.ly): 73,000 followers Fireworkd Launched 9/18: 11,500 followers VidCom Panelists – 2018 VidCon Leaderboard Top 5 daily in USA on LIKE App

also are on the Like App many times throughout the day.

13. Do you have different accounts for your private life and when you promote?

GIANNA My only private account I have is my Finsta, all of my other accounts are public.

ASH No, we do not have different accounts.

14. Are all your posts to promote certain brands?

GIANNA No! Not all are to promote brands. Since I’m selective and only promote brands I believe in, most of my posts are normal posts.

EM No, we want to entertain. Feed that is just sponsored is too forced.

15. What are your favorite brands to promote?

GIANNA This is definitely a hard question since I love all the brands I promote!!

My favorite clothing brands would have to be LF Stores and Mod Activewear.

My favorite vitamins would be Sugar Bear Hair.

ASH We love Moosh Moosh plush – they are just the cutest.

16. How many brands do you promote?

GIANNA I don’t have an exact number, since it changes month to month.

EM It is seasonal and depends how much free time we have.

17. How many times do you post on your social media platforms? What is the socially acceptable amount of times to post for each platform?

GIANNA For Instagram, I try to post every other day and post on my story daily. On

Snapchat I’ll post on my story daily and on my blog I post weekly, except for the month of December for The Twelve Blogs of Christmas.

ASH We post several times daily on our apps.

We use Instagram stories all day and that is what users expect.

18. Do you put in time and consideration about the flow of your feed and if the colors coordinate?

GIANNA Of course!! I put a preset on every picture I post to make sure my feed matches!!

A S H We h a v e t w o Instagram accounts; one for video and one for pictures. Using the same filters on each is what we think is important.

19. Where do you go from here for yourself on social media... where do you expect it will lead you in the future?

GIANNA The future is so unknown, I’m not sure what it holds. I will just continue doing what I love, being me and raising my goals higher each year.

ASH For us, we are more about producing content than maintaining social media accounts. We are livestreamers, streaming up to 3 hours daily and attended VidCon as panelists on the subject of livestreaming. We think content will be

important in future and plan to keep creating it.

20. What is one message you’d like to share throughout your feed?

G I A N N A On all my social media, especially my Instagram, I like to promote self-confidence. I believe everyone should feel confident in themselves and in their own body.

EM We think that thoughtfulness and kindness is important. We share those sentiments often.

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Retail Review

Where Everybody Knows Your Name IT’S A KIDSWORLD goes in-depth with Lafayette Hill hometown Children’s Boutique, Down 2 Earth.

— By Shayna Salomon

correct products. The store was designed in the same model with small departments such as baby clothing, greeting cards, all natural bedding and fresh body products made of recycled materials.

C

e l e b ra t i n g t h e i r 2 5 ye a r milestone, Down 2 Earth has become the go to place to shop in the Philadelphia suburbs- A “Cheers” like atmosphere where everyone knows your name this destination services baby, toddler tween and junior customers Located 30 minutes from Philadelphia in the growing suburb of Lafayette Hill. This 2500 square foot shop has a personality of its own. Down 2 Earth opened in the Philadelphia neighborhood of Manayunk. Owner Pamela Katz, is a seasonal retailer and quoted by The Philadelphia Inquirer as one of the top ‘Fashionistas’ in the area. Katz developed a concept back in the nineties selling all green all natural product where everything was manufactured using recycled materials such as hemp, soy candles and environmentally

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Katz, her daughter Erica and husband Michael travelled all over finding artists and designers using only earth Friendly products. On one of their trips to San Francisco they discovered their signature gift wrapping which is recycled shredded magazines. To this day, customers still love and ask for it. Their tie dye recycled tissue and brown gift boxes make a fabulous statement—and yes— they do wrap everything.

The staff is like a tight knit family. Most of the women have been working there from day one. The buying is done by one main buyer for each department while Katz and her daughter oversee all selections. The staff knows what their customers want, and they deliver it to them. Their customers depend on the staff to introduce them to the latest trends and fashion finds before the trends become over saturated.

Their customers are multi generational, catering to all. “Staying on top of the trends is probably the toughest but yet the most enjoyable part of our growing business”, says Katz. A buyer for Bloomingdale’s in the seventies Katz pursued her passion, and finding the next new item was always imperative.“We do so much work with local designer-moms that have creative products that we can work with exclusively. We can fill a whole store during camp season, during college decision time and sports.”

“We have learned the true value and importance of social media.

We have a presence every single day of the week...”

Always making sure the store is merchandised properly is the key to keeping the store looking fresh and updated. “We carry a huge inventory and re-merchandise weekly. We show our customer a total look down to their accessories, shoes, totes and jewelry. And of course everything must compliment each other. We have fabulous sales and our customers are kept in the know

by Facebook and Instagram. We have learned the true value and importance of social media. We have a presence every single day of the week whether we are showing trends, running sales, or posting customer pictures they send us.

We set up pop up shops 6 times a year and donates a percentage of proceeds to local Philadelphia charities, such as, Simons Heart and Childrens Hospital of Philadelphia. Our presence on social media has now pushed us to the next level-an online store- we are currently under construction with this project and cannot wait for the launch,” says Katz.

trust and most importantly, its a place where “everyone knows your name and is always there with that perfect gift.”

Down 2 Earth is broken down into specific departments. Baby girl and baby boy consist of gifts and clothing for newborn through 24 months. They are known for baby gift packages which are usually put together in a thematic manner such as sports, unicorns, or emoji. Little girl dresses from Dori and Flowers by Zoe are a big sell for them. T-Shirts from Chaser, Stoopher and Boots and of course the NuNuNu collection. For toddler boys, they carry

Bitz Kids, Chaser, Mish, Tiny Whales and Wes and Willy. They stop boys at a size 8. Tween Girls 7-14 is one of their strongest departments, says Katz. They have fabulous finds from So Nikki, Bari Lyn, T2Love, Top Trenz and J.L. Confetti.

The newest addition to the store is a 2000 sq. foot Junior department. It is dedicated to high school kids through moms and they try to keep everything under $100 and it encompasses everything from shoes, jewelry, jeans, and PJ’s.

For more information please visit: www.facebook.com/ShopDown2Earth/

As they move into 2019 Pam, Erica and the Down 2 Earth family is looking forward to an exciting year. They plan to travel to newer markets to bring customers new products. Shopping brick and mortar builds relationships, builds

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TRADE SHOW CALENDAR JANUARY-JULY 2019 JANUARY January 6-8

CHILDREN’S CLUB Javits Center New York City 212.759.8055 www.ubmfashion.com/shows/childrensclub

January 14-16

LA Kids Market 110 East 9th Street 6th Floor Los Angeles, CA 90079 213.630.3600 californiamarketcenter.com/kids

January 16-22

January 26-28

January 17-19

January 27-29

Dallas Home & Gift Market 2100 Stemmons Freeway Dallas, TX 75207 214.744.7444 www.dallasmarketcenter.com Pitti Immagine Bimbo Fortezza da Basso viale F. Strozzi 1, Florence www.pittimmagine.com

January 23-26

Dallas KidsWorld Market 2100 Stemmons Freeway Dallas, TX 75207 214.744.7444 www.dallasmarketcenter.com

PLAYTIME PARIS Paris, FRANCE Organizer PICAFLOR SARL +33 1 43 72 75 37 www.playtimeparis.com KIDZ at STYLEMAX 222 Merchandise Mart Plaza Suite 470 Chicago, IL 60654 312-527-7759 www.kidzatstylemax.com

(continued)

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January 28-30

United Boston Children’s Wear Show 75 McNeil Way Dedham, MA (781) 407-0055 www.unitedbostonchildrenswear.com

FEBRUARY February 1-3

FIMI Valencia, Spain www.fimi.es

February 3-6

New York International Gift Show NY NOW Jacob K. Javits Convention Center / Pier 94 800-272-SHOW (7469) www.nynow.com

February 4-5

Kid’s Hub Las Vegas, by Playtime Planet Hollywood Las Vegas

February 4-6

PLAYTIME TOKYO Belle Salle Shibuya Garden Tokyo, Japan Organizer PICAFLOR JAPAN CO. LTD +81 (0)3 3793 0057

February 5-7

Children’s Club MAGIC Las Vegas Convention Center Las Vegas, NV www.ubmfashion.com/shows/ childrensclub-magic

February 5-7

FN PLATFORM Las Vegas, NV magiconline.com/fn-platform

February 5-9

Atlanta Apparel Market Children’s World AmericasMart Atlanta, GA (404) 220-3000 www.americasmart.com

February 10-12

Playtime New York Metropolitan Pavilion 125 W 18th Street, NY playtimenewyork.com

February 13-14

The Children’s Great Event Shoe Show The Marriott Teaneck Teaneck, NJ (718) 769-4251 www.tcgess.com

February 16-19

Toy Fair Jacob Javits Convention Center New York www.toyfairny.com

February 24-26

The Children’s Show At Deerfield Embassy Suites Deerfield, IL (248) 478 1732 www.midwestchildrensapparelgroup.com

MARCH

March

Kids Market NYC nykidsmarket.net

March 11-13

LA Kids Market 110 East 9th Street 6th Floor Los Angeles, CA 90079 213.630.3600 californiamarketcenter.com/kids

March 14-15

Midwest Children’s Apparel Group: The Indy Children’s Show Embassy Suites North, Indianapolis, IN 847.945.4500 www.midwestchildrensapprelgroup.com

March 27-30

Dallas KidsWorld Market 2100 Stemmons Freeway Dallas, TX 75207 214.744.7444 www.dallasmarketcenter.com

APRIL April 2-6

Northwest Kids Show Location: DoubleTree by Hilton, Seattle, WA www.nwkidsshow.com

Atlanta Apparel Market Children’s World AmericasMart Atlanta, GA (404) 220-3000 www.americasmart.com

March 3-5

April 7-8

March 2-5

CHILDREN’S CLUB Javits Center New York City 212.759.8055 www.ubmfashion.com/shows/ childrensclub

March 10-12

Midwest Children’s Apparel Group: The Livonia Children’s Show Embassy Suites, Livonia, MI 847.945.4500 www.midwestchildrensapprelgroup.com

The Children’s Show At Deerfield Embassy Suites Deerfield, IL (248) 478 1732 www.midwestchildrensapparelgroup.com

April 7-9

KIDZ at STYLEMAX 222 Merchandise Mart Plaza Suite 470 Chicago, IL 60654 312-527-7759 www.kidzatstylemax.com

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Trade Show Calendar April 10-13

JPMA Baby Show www.jpmababyshow.org

April 10-12

PERU MODA Lima – Peru www.perumoda.com

April 30 - May 2

ABC Spring Educational Conference & Trade Show Grand Sierra Resort - Reno, NV www.allbabyandchildsec.com

MAY May 10-12

FIMI Valencia, Spain www.fimi.es

JUNE June 4-6

Licensing Expo Mandalay Baby Convention Center Las Vegas, NV https://www.licensingexpo.com

June 5-8

Dallas Apparel & Accessories Market 2100 Stemmons Freeway Dallas, TX 75207 214.744.7444 www.dallasmarketcenter.com

June 12-15

Atlanta Apparel Market Children’s World AmericasMart Atlanta, GA (404) 220-3000 www.americasmart.com

June 17-19

LA Kids Market 110 East 9th Street 6th Floor Los Angeles, CA 90079 213.630.3600 californiamarketcenter.com/kids

32 | IT’S A KIDSWORLD

June 20-26

Dallas KidsWorld Market 2100 Stemmons Freeway Dallas, TX 75207 214.744.7444 www.dallasmarketcenter.com

JULY July 9-15

Atlanta Gift & Home Furnishings Market Children’s World AmericasMart Atlanta, GA (404) 220-3000 www.americasmart.com

July 14-17

Swim Show Miami Beach Convention Center Miami, FL Tel: 305-262-4556 www.swimshow.com

July 28-30

KIDZ at STYLEMAX 222 Merchandise Mart Plaza - Suite 470 Chicago, IL 60654 312-527-7759 www.kidzatstylemax.com

To submit trade show information please email caryn@markitdirect.com

Show dates for all listings are subject to change

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It’s A

Show Scenes makes the rounds — New York October 2018 Market

IT’S A KIDSWORLD | 35

The “IT” List

WHERE TO FIND IT BRAND

CONTACT

SIZE RANGE / PRODUCT

PHONE

ABC Children’s Show

Sarah Kokernot

Baby & Kids Trade Show

210.691.4848

Adams & Company Realty

David Levy

Premier Children’s Building

212.679.5500

Andy & Evan

Randi Wasserman

Boys 0m-14 & Girls 0m-7y

212.967.7908

Children’s Club / UBM

Customer Service

Trade Show

212.759.8055

Dainty Girl Accessories

Rosie Burno

Accessories 0-12

514.927.0100

Dallas Market Center

Customer Service

Regional Mart

214.760.2883

Great Event Shoe Show

Allen Blum

Footwear Trade Show

888.364.1305

Iscream

Amy Anderson

Sizes 6 - 16

888.559.2634

Malibu Sugar

Jil Garcia

Girls 4 - teen

310.883.8385

MOD Active + MOD Girl

Kristina Hastings

Girls 6x - 16 Tweens & Teens

480.432.2113

Playtime

Customer Service

Children’s Trade Show

212.563.7301

Squishable

Kim Ryon

Plush for kids, grownups, and everyone in between

800.490.9784

T2Love

Terri Kuoch

Tween active wear sizes 2 - 14

818.477.1379

Teeny Tiny Optics

Alice Lando

Children’s Sunglasses

1.888.833.6984

Watchitude

Aaron Kassin

Innovative Slap Watches

732 745 2626

For more information on how to get on the “IT LIST”, please email caryn.kidsworld@gmail.com 36 | IT’S A KIDSWORLD

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