Kieran Brookes Critical justification 2

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Critical Justification 2 Kieran Brookes



In the following is the remaining documentation of all of the decisions and process I went through to reach the final out come of a fully refined concept.


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BASE

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Reflect

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Mater s Colour anism g mech Lockin l Lid sea tion interac ment Device able manage c Resolve Dish ries ccesso ethod Other a m g in r tu c Manufa el od Final M ication un Comm


The past to the Present

With this being a part 2 document, quickly catching up on what has previously been completed seems to be a necessary thing to do. From the end of CJ1 I had been through the process of choosing and refining my project area to then going through several concept types, each angled for a different out come and based upon different user journey models. To closing with a strong direction ready to be worked through in terms of details and how the device works.

5


Outcomes 8

Statement of brief Project manifesto Final design outcome Using it Heating it

10 12 14 20 24

Picking it back up Getting technical Dialing it in Interim Design freeze

28 30 32 36 38

Problem solving 30

Pressure baby 42 Refined configuration 46

OGGI meals 48 Meal Pack Pouch Pack Development Result

6

50 52 54 56


58 Problem solving II 62 Solidifying 66 Ignored problem

68 Making

68 Making it 70 Just keep turning 72 Jesmonite

78 Branding 80 82 86 90

Name and Logo Colour choice Detail Finished

72 Communication Photoshoot 94 A bit on the side

96 Conclusion 98 Tuition and validation 104 My opinion

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Outcome 8


es

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Treating the eating and preparation of food as a social activity and taking it out side of the kitchen. Questioning why it doesn’t happen as much when we are at our place of education or work.

Challenging the status quo of material use in lunch time food containers to create a better experience of food.

Focusing on hot meals at the work place and challenging the status quo of what we as Brits eat during our lunch break. Giving option when wanting cooked meals all with a heightened experience.

It ch

ange

d ag

ain..

.

Challenging the norm of what we eat, use and prepare to cook food with in the work place.

10


Statement of brief

Through out the project I found that the way I described what I was doing changed as time went on. The fact this happened I believe allowed the project and ideas generated progress and build upon each other, as I discovered more things about the subject area I gained more knowledge to apply, and more knowledge to inform my decisions.

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12


Project Manifesto

Through out the working day the majority of us share some thing with out fail, lunch time. A period where we time we take to have a bite to eat, meal or just a rest from what we have been doing through out the day. This poses some questions like what we do at this break, what we eat and how we eat it. I have used this to help base my design thinking and development through the project duration, giving a point to refer and reflect onto.

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Final design outcome

OGGI is a personal and portable cooking system for the work place. Inspired by the poor choice and range given to us at lunch times in British culture. With an emphasis of; thinking what else could be done in terms of preparing, cooking your own food in the workplace and the experience for users to a part of. Advantages of using a product like OGGI is to give the user a chance of a new inspired lunch time, a healthier meal1, a chance to be a part of a growing community and the potential to increase their productivity 2

1. Research taken out at the Department of Foods and Nutrition, CCS Haryana Agricultural University showed that pressure cooking preserved from 90 to 95% of the nutrients and vitamins. 2. ‘Lets do lunch’ - a pod cast on BBC4 talks about the British lunch time culture and how poor it is talking about how taking time and making sure you have a proper meal then quite often productivity satisfaction is higher

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16


17


Ca

bl e

m

an

ag

em

en

t

wall Dual t m po vacuu

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Pot handle trimmed with leather grip and cutlery sheath ▶Locks lid on when in use and when in transit.

Rocker pressure valve

▶Releases steam when knocked back by handle as well as housing a sprung safety valve.

Pressure Dial

▶Closes and controls pressure setting for the cooking pot depending on meal type.

Pot and lid

▶Serves as cooking pot via a inductive stainless steal inner during the cooking process. Construction consists of 2 walls to give thermos properties, insulating the food as to when it is needed.

Induction base with concealed plug ▶Conducts heat to the pot.

Bone china dish

Additional food storage

Product break down 19


Push up to lock

Pull to 3rd position to open

Pull out plug

20

Pull to first position releasing steam

Pressure adjustment dial

Twist to required time


Using it

One of the stigmas OGGI battles is the fact it is a pressure cooker. People often associate them to be dangerous, unsafe and not easy to use. Analogue ‘relateable’ controls provides the user a preprogrammed knowledge of how to use it, hopefully making it more accepted by the general public.

21


Place pot onto induction base to start cooking

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23


Conventional

MICOM

Micro

24

Induction

comp u

ter

Pressure


Heating up

Thinking about the mechanics and how the device should work is definably high on the project to do list, as although I may not be making a working model it is still important to know how it should work as if it was to go to manufacture. One element of this is know the heating element process a little more. When looking at some of the Muji Naoto Fukasawa kitchen collection I came across a fairly easy to understand diagram of why pressure cooking is a much faster but also how it is integrated in to a device. First of all you have a conventional resistor heater, this then steps up to a MICOM (micro computer) this allows the cooker to change the temperature and time depending on how the food cooks. The next best thing after that is then induction heated, it allows the heat to be generated from the pan and not a separate heat source enabling the food to be cooked evenly. Then finally pressurizing this allows the food temperature to be risen to around 127°c, speeding up cooking process drastically.

25


Problem 26


solving

27


28


So lets pick from where we left off at So after leaving it last I was going through different iterations of how people would interact with the device, focusing on how the handle should be the main statement point of the structure. My li

st of t

Fr

hing

s to

do ye

t

Ma om n t Col erial c ow our h oic till Loc s es k i n Lid gm s e cha Dev eal nis m Res ice int e o Dis lve c racti on h abl Oth em ana Ma er acc gem nuf e s s ent Fin a al M cturin ories Com g o me mu del tho nic d atio n

12t

ho

fm

ay.

..

29


Lid

Seal

Seal

Pot

30


Getting technical

Like stated with the heating element a full working knowledge of how it is going to work doesn’t have to be known but a very good idea and ‘gist’1 of what element must be where for the concept to be convincing and believable is needed. Part of this was looking at how the pot locks, seals and regulated the pressure. At this point of the project I found my self really getting stuck and getting frustrated with progress going slow, not being able to convince my self that It was going to work. Eventually I found my self being able to take enough excising elements in pressure cookers to use in my own to ensure it would work in reality

1. Gist means “essence” or “the main point.”

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1

SAUTE PASTA

FISH

STEW 15

32


“I didn’t

Dialing it in

want it t start coo o be a Rubix cub king you e to r meal” -K ieran Br ookes

As listed in the ‘things to do’ I still had to look at the device interaction. How do you turn it on, how to alter the time or settings for different meals. Keeping this as minimal as possible was a necessary I felt. I thought a lot of the electric multi cookers seemed to have difficult or options not applicable to mine1. Some thing that came to mind was that how much needed to be displayed? As in could a lot be left up to the MICOM and only the time be adjusted? I came to the conclusion of taking inspiration of a egg timer and how this is a simple representation of ticking time2.

2

2 33


l

l for sma e g a r o t S bits cooking

Flex neck

lace

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35


Interim - the big one

Held at

36

the NDC


Sat in on my interim was David, Neil and Anthony as well as the rest of my peers. Comments were general. At this point I had a very firm direction and knew where I was heading in terms of what my out comes could of been.

“Carry on and keep pushing” “Still not to sure who it might be for yet” - David O’leary

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Design freeze

The design freeze was a point as discussed with Anthony and the rest of the peer group. This was a time that concept would stop changing and have firm drawings would be made up to then model make with. Any changed after this point would be changes to make that concept work and viable. I found this a useful internal peer group deadline, putting a stop to endless iteration.

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unt of od amo

A go

40

om hand ro


41

Once in a blue moon

Every day - Bowl and cooking pot


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Under pressure

As the concept has developed and as I had conversations with Anthony, trying to incorporate and figure out how the handles pull down action can be the trigger to release the pressure was something that was in the back of my mind for a few weeks. This was potentially the solution, or a least very close. I proposed there to be a central hub on top of the lid where there would be the safety release valve and pressure regulating valve combined into one. Again this was one of the aspects I was really getting stressed about, worrying about how to engineer it to work. Something I didn’t need to do.

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44


Using a sprung plug that could be put under different tensions depending on where the dial was turned to was my solution. Then when under pressure move in such a way it would lock out red top rocker switch allowing the handle to move or not.

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27.03.17

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Take everything to work

Leave the induction element in the office kitchen Take the rest of the stack back home and wash

Different device combinations depending on users lunch each day

Take the whole stack home at the end of the month for cleaning

Refined configuration

After the design freeze any changes like this one here are more about just making the concept work, not changing it. This model illustrated the refinement in how the device stacked refining it and thinking it through, this proved to be a quick and simple way to do so. Also at this point there is the addition of extra food storage, this was something Richard Price (former designer at DCA) suggested. “Being able to split the product is a good feature! Some people may also wish to have cold food such as salad with there hot food. Can this be incorporated into one device or an additional container?� -

Richard Price

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OGGI Mea 48


als

49


50


Prog r Devi ess Pau c s wha e, I need ed on th t you e t can o sort o eat f ut rom it!

Meal pack

Deciding on what a the pack should be, thinking on what types of meals should be offered etc. What is required for a soup, stew, pasta or meal kit? and how this then dictated the packaging. Something to be kept in mind when doing the meal pack was to ensure it was in keeping with the look and feel1 for the product ‘Real meals at lunch’

1 51


Current meal kits

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Pouch

Taking inspiration from very basic current meal packs seemed the right direction to go, with the desired look and feel being real and not much fuss and a pouch being able to easily display all content, information and instructions When going through idea generation I had to go through where imagined the placement of the meal packs. Something that had the ability to comfortably sit along side other lunch time options such as salads, pasta pots and sandwich boxes.

Noodle

pot

Pasta p o

t

Salad b

Microw ave meal

ox

Sandwic

h box

Current lunch market 53


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Pack development

At a later date I carried on with the work of the pack, keeping in mind of the placement I wanted it to be in. Part of what I wanted to do was to great a family of products that all were distinct enough that they described its content, but also have that ‘Real’ element of OGGI.

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57


v

58


Result

After leaving packaging for a little while again whilst getting on with other things I still wasn’t happy with the way it was looking, the fact it had a handle made it look like it was competing with the handle on the device. So something less intrusive was required. I still liked the rawness of the brown card and the fact it was a sliding wrap. So I compromised to more of a ‘butchers’ wrap, keeping in line with ‘real meals’ and a certain authenticity.

59


Problem 60


solving

II 61


on Device Play again ork ent and w developm

62


Solidifying

Going onto Rhino to start confirming dimensions and working out how every thing would actually fit together. One thing I learnt is that things always seem to work the way you want to on CAD software, however, as you will find out later on making it can be a different story.

Polypropylene Painted steel

Spun stainless steel

ABS casing

Toughened glass or a polypropylene

Polypropylene

63


64


After a few refinement Rhino models I was able to then do on and start the making stage. Part of this was getting some parts 3D printed. Originally I did not expect to print the bowl how ever after talking to Alex Underwood and explaining what I wanted to do I seemed that I was designing out side of my skills capability, trying to turn such thin wall thickness would be very difficult and most likely fail.

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Illustratin gh diameters ow the some must be th e same for it to fit tog ether in different c ombinatio ns

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Problem

Until now I had neglected thinking through how the whole device can stack together and stay stacked together during transport. Whilst also being able to be interchangeable depending on users needs. So I rang up Richard Donaldson for advice former designer at Black and Blum now at Matter design consultancy. He was very helpful with his experience of lunch time product such and Bon Appetite etc, Suggesting things like nipple treads1 or bayonet closures 2 these were very appropriate but modeling this would be very hard with it being such a find detail. The next theme to was the idea of a silicone strap, it having the ability to stretch to the different required lengths and still hold the stack together

2

1

67


My very fi rst list of things I ne ed for each c ed to do omponen t

68


Got to make the bloody thing now

To summarize my making time, as already picked up on, making/designing features in CAD can be very different to physically making them. With factors of your own skill and the time you have to make it. Ultimately I believe the month or so it took me to make my model proved to be an excellent chance to solidify a lot of skills learnt from my past 4 years at Northumbria. From simple vac forming and making molds to casting silicone to then cast Jesmonite to even achieving a standard of spray painting.

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70


Just keep on turning

With all of me elements being round I spent a lot of time on the lathe, either making molds for sheet materials to be formed around or for a foam body for the actual base. What I had planned on doing was outsourcing the put outer and lid to a metal spinners to get it made out of a material it would realistically be made out of but due to there being a limited number of Metal spinners willing to take on a student with unique molds was very difficult so unfortunately had to drop this idea.

Where I w anted to g o - Albany s pinners, Washingto n

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Me cautiously drilling some more raisers into the silicone mold

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Jesmonite

A extremely versatile water based gypsum able to have very high surface detail I used Jesmonite to make the dish element to OGGI as I wanted to imitate bone china as much as I could. To do this I first of all had to make a silicone mold to pour it into. I did this by 3D printing which I then car body filled, James (D.I.R) and I then set out to figure put what was required to make a 2 part mold. After this the frustrating part started, attempt after attempt resulted in sub par casts, with either not fully filling the cast or have to many airbubbles. This resulted in me ringing up Tim a representative of Jesmonite and getting some advice from him. Eventually I got there after many tries.

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An attempt to vac form Perspex - a type of acrylic. As you can see it didn’t work so had to think of a different way to achieve the translucent blue

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Starting to bare a resemblance

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I got some translucent blue spray It worked pretty well!

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A fair amount of testing to achieve the finishes I wanted

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Branding 78


g

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Name and logo Oggy - Cornish for the humble pasty. Originally “Oggy oggy oggy” was shouted by the tinminers’ wives at lunch time down the shafts, telling their husbands that the pasties were ready. They shouted back “Oi oi oi!” to say they had heard. I was fairly happy with the out come of this. OGGI I felt had a strong enough connection to my project area but also a soft friendly sound for people to grow attached to.

Found

OGGI OGGi OGGI OGGI OGGI

e! the on

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oi oi oi oi

STACK Oggy

oi oi oi oi oi

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1

Blue and orange ‘Gulf’ colours 82


Colour choice

Colour was now a chance for me to incorporate more of the heritage element I wanted to OGGI to be a part of, as mentioned very early on in CJ1. One area of the heritage industry1 I had identified was fishing, I really like the colours found in this area so tried to base it around that. This wasn’t as easy as it sounded and took me much longer than expected! Not wanting to make OGGI stand out too much nor make it to dull and boring, all whilst making it fit in with the look and feel I wanted.

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Model compilation

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Adding some details

Another opportunity to strengthen the look and feel of the product I was trying to achieve, the addition of the leather impersonated materials that could of been used in these heritage industries I have reference previously Once again underestimating, I had planned to simply make one or two attempts and then these would be final but ended up going through several different versions to get the correct look.

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A bit more detail

I contacted a company called Blackham transfers to add some decal details to the model. I believe they really paid off making the model really pop.

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Finished it!

So I took the opportunity to quickly get a few snaps in-case it broke!

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Photo shoot

Time for me to communicate it all. Part of aim in this section was to try and capture a real institute environment to help a reader or user understand straight away why, how and what I was trying to achieve with this project. A office space was necessary for this! Luckily Ailsa (DFI Ailsa) offered to contact her old placement in Gosforth, Wonderstuff - a Design branding agency. The photos from this really captured what I was trying to achieve. I then went on to take photos in several other places including just the street when I was walking about or even on a building site!

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COOKING

STORAGE

CLEANING

NEW

COLLECTIONS

TIPS

LATEST

OUTLET

The bait room ALL CONTENT

INSPIRATION

RECIPES

Thinking about that perfect office lunch We put together our top 5 meals we ... READ MORE >

Set a reminder to set your lunch off

10 top tips for that best OGGI insta...

Kitchen knife guide

Going through what we think are the best finish...

We’ve all got a collection of knives in...

READ MORE >

READ MORE >

Turn on in 5 mins Set reminder look up whats latest with OGGI

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A bit on the side

Helping to sell and communicate the whole idea of OGGI I continued to create a little community, prototyping this in the form of a blog/wed page called ‘The bait room’ this would be a place for people to share and get inspiration for their OGGI lunch times. As well as this a little app that could remind you of when to pop you OGGI on to cook, making it all more connected.

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Tuition an validation 96


nd n

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Mat t

Jo h n

Du

Ri c h

an nc

La u

Carly

ra

Ja m

es

Ricahrd

tony An

The only Forsyth I could find 98


Tuition and validation

I say both tuition and validation as generally I was in-contact with people several times through out my project at different stages, so they acted more as guiders and then as a validator once I had finished my project. To begin with I was sending Matter the odd update and presentation, using them as a sense check, this died down as I entered into more and more into FMP. From which this I also got in contact with Richard Price - former designer at DCA who very kindly kept in-contact with me during his travels around the world, giving me invaluable guidance during my project. Then finally towards the end of my project I managed to get in contact with another former DFI student Laura Valiant, who currently works at Lakeland plastics, she very kindly forwarded me onto Lakeland’s electronics buyer Carley Bullock. However there are other people that have been there as more of a constant such as D.I.R James Benham who helped me a lot with making my Jesmonite dish and tutor my Anthony Forsyth.

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Rich

Former designer at MAP studio, Barber Osgerby and DCA

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Carly

Electronics buyer at Lakeland plastics

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Director and Founder at MATTER

John

Matt

Senior designer at MATTER

informed innovation™

OGGI INDUSTRY EVALUATION

STRICTLY CONFIDENTIA L

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OG GI

infor med IND innov US TRation Y™

OGGI INDUSTRY EVALUATION

STRICTLY CONFIDENTIA L

EVAL UATIO N OG GI IND USTR Y EVAL UATIO N Circulation: KIERAN BROOKES MATTER DESIGN TEAM Circulation: KIERAN BROOKES OGGI, OGGI, MATTE R DESIG OGGI N TEAM The project has a solid foundation with a well explored rich opportunity space around enhancing lunch in - something we can all relate too the workplace following years of ‘Lunchspiration’ at Matter. This framing of real insight aspects of OGGI. s is clear in all OGGI, OGGI, OGGI The modular aspect of the produc t has been well thought out to enable a variety of user scenarios or meal course The of at week. projec has a solid Flexibi lity and founda variation over the variety tion with ainwell work lunchdcan explore richbeopport import ant.space unity Thougaround htful, engagi -the comple somet enhanng hingtewe consum and cing can all holistic errelate lunch experitoo in the consid ence workp eration is clear followi lace of ng years to seeof- ‘Lunch From the though spirati on’ at tfulMatter derivat integrastion ion of . This aspect the brand framin of technology without overtly compli of OGGI. g of throug real insight h to the s Intellig is clear in ent all cating the product experience. Great restraint on the clever design detail. These The design modul detail and ar aspect of the interac produc tions, t has includi beenng feature well though s such t out as the to enable handle a /openi variety analog nguser courseous of functio of aintegra nality scenar week. tion iosand Flexibi of lity the intuitiv or meal the and egg-tim variatieon variety clever er in contro over the workls,lunch add consum can be import er value to Thoug ant. the produc design the htful,t engagi and also comple approa ch in order te consum ng demon and holistic strateconsid er experi to achiev a strong encee is this eration iterativ level clear of e toof refinem see - From ent. the thoughtful derivation of the brand integration of technology without through to the Intelligent overtly complicating the product experience. Great restraint on the Good awareness and provocation clever design detail. around the induction technology. The idea of heating a one pot thermo touch on These the outside design detail and (andinterac s that remains safe to readytions, to go!)includi is very nginteres feature ting, s such andas could the handle be a techno /openi logy analogous integration of the egg-tim platform ng functio to build nality and the a brand intuitiv range? e clever er controls, add consumer value to the product and also demonstrate OGGI meals design approa isch anin import orderant additioenthis to achiev a strong iterative to the holistic level of refinem experi ence of this concept, as it offers conven ent. huge player in work place lunche ience which in reality is a s today. The packaging is distinct and positioned cleverly versus other and sugges Good awaren tsess natura andl provoc ingredation convenience meals ients.around However, theininduct contex iont ittechno couldlogy. be confus The idea ed as or visibili of aheatin wrap,g and touch on ty a one may theofoutside the conten potrequire thermomore (andt. ready It would s thatcomm remain to go!) be interes unicati s safeonto is very ting interes to further ting, and explore could the be atypes techno oflogy promote OGGI meals. Would they channe ls/reta platfor ilsbuild m to that would a brandstock also sell the device? range? and OGGI meals is an important additio n to the holistic experience of this concept, as it offers convenience The online huge playerforum in work is aplace greatlunche which in reality is a way tos bring today.aThe social aspect packag inginto is distinc OGGI.t Lunch and positio timened whensugges ideas and a worker and inspira cleverl y versus ts natura ’s mind tion canconven other is focuss l ingred be halfience ients. ed Howev the battle elsewher, meals ere. inI’d sugges contex t t to it could get maxim be confus um edcovera instagr as a wrap, ge, using or visibili am and may tymay an existin of the beconten a smarte require g platfor t. Itr would more comm way to be m such build as on unicati this ting interes comm to unity further at explore first. Thethe simple types timer potential of promo app channe is for connec te OGGI a ls/reta nice meals. feature ils tivity, that , it sugges Would remote would they contro stocktsand also sell further l and thefeedba deviceck, ? perhaps in premium models. Moving The online forwar ds itiswould forum a great beway great to to explore bring a social howaspect OGGI could into OGGI. enable social Lunch meals, time revisitiang when ideas perhap and inspira the modul worker s throug ’s mind h range ar is tion system can beexpans focussofedthe half the ion produc elsewh or battle t toI’denable ere. sugges sharea t to get blemaxim modulum es covera and explore instagram may be a smarter way ge, using the range an existin throug g platfor h CMF. m such as to build this community at first. The simple timer app is a nice feature A well ial potent inform for connec ed disrup tionremote tivity, to an alread , it suggests further controylsatura and feedba ted marke ck, perhap t that scould in premiu over m time consideration in how the social aspect becom model s. e a new lunch platform with clear of cooking, eating and sharing the experience with others, emotionally, digitally.forwards it would be great Moving socially and to explore how OGGI could enable social meals, perhaps through range revisiting the modular system of expansion or the product to enable shareable modul es and explore the range through Oi Oi,Oi CMF. A well informed disruption to an already saturated market that could over time become a new lunch platfor Nice Work. consid eration in how the social aspect of m with clear cooking, eating and sharing the experi Matterly. digital ence with others, emotionally, sociall y and Matter Oi Oi,Oiis a Product Innovation Consultancy Nice Work. Matter Matter is a Product Innovation Consu

ltancy

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THIS PAGE AND THE COPYRIGHT IN IT ARE THE SOLE PROPERTY OF MATTER. THIS PAGE AND ITS USED WITHOUT THE PRIOR WRITTEN CONTENTS ARE CONFIDENTIAL CONSENT OF MATTER. THIS PAGE AND MAY NOT BE REPRODUCED, IS ALSO PROTECTED BY UNPUBLI DISCLOSED OR SHED COPYRIGH

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My opinion

Following a full project from area curation to brief development, ideation, research, concept development, model making, communication and then presentation this has by far been one of the most thorough projects I have done to date and best effort to date too. In self reflection I think the design process is a difficult and awkward to understand, with such lows when things doing go as to planned or when said outcome did not raise to expectations in the planned time, but then such highs when something exceeds expectations or when a curation of work is completed and visual progress is obvious. Finding this balance is not some thing I found in this project with both disappointments and self accomplishments, however over all with this piece of work i can honestly say I am quite contempt with what has been achieved. Areas I think should of been tackled more in depth was the research and proving that there was a need for this product, via first hand user research. Further refinement of how the induction element of the device was constructed and finally the consideration of what happened to the steam during the cooking process in the office.

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