LISTING WITH MAJA
TEST I M O NI A LS
“I was so fortunate to have Maja Butler help me renovate my home before I listed it with her. Her construction experience and guidance throughout the entire process was a blessing. Her knowledge of materials and current home buyer trends got me top dollar for my home; over asking price and the home sold within a week! I’m so glad I took her advice to fix up and paint the house before putting it on the market. Maja’s negotiating skills were incredible too. She is professional, committed, and very responsive in communicating with me via text, email, or phone. I highly recommend Maja whether you are buying or selling your home. She made the entire experience seem easy.” Teresa, Seller
“Maja Butler is the most responsive hands-on realtor I’ve ever worked with. She helped my husband and I buy our first home. Her knowledge and experience in the real estate industry is very apparent. She knows what she is talking about and will fight for her clients, getting them the best possible experience and outcome. We recently sold that home and used Maja again, she was completely hands-on, and by that I mean, not only did she do her job, she helped us do ours as well. Paintbrush and pressure washer in hand, she made sure we got top dollar for our home, which we sold for way above asking price. I knew she was amazing but when we bought our next home out of state, and we had to use a different realtor for the purchase, I realized just how much Maja did for us emotionally through the process that the other realtor didn’t do. Buying or selling a house can be very stressful, but not if you have an outstanding realtor. Thank you Maja. I can’t wait to work with you again!” Amanda, Buyer
Lindsey (right) Dori (left)
M E E T MAJA Maja Butler 425.761.2772 | maja.butler@compass.com
As a licensed commercial and residential real estate broker, I am both a dedicated senior luxury residential and commercial real estate adviser with more than 40-years of real estate experience. I represent remarkable properties for my discerning clientele. My esteemed professional reputation is built upon a foundation of unwavering loyalty, candor, and dedication. I am a trusted advocate for my clients and pride myself on providing the highest caliber of service. I am known for my discretion, distinct eye for fine quality in
craftsmanship, and tenacious follow-through ... bla, bla, bla; if you haven’t fallen asleep yet, please let me outline what I will provide you: Now, what truly makes me unique and I believe superior over other brokers, and to better serve “you,” is that I am a “lifelong” resident of the Seattle/Eastside areas (born and raised). I grew up in marine construction, working throughout the entire Puget Sound region, and also worked in many facets of oil field construction in both Anacortes WA and
Kuparuk AK. Growing up and spending my first 33-years in “heavy construction,” I found building and remodeling homes “a breeze,” which I did successfully for 16-years. I no longer build, but I will apply my knowledge and skills to assist you with selecting the best resources to get you exactly what “you” want whether building new construction, remodeling, or property repairs.
What also gives me an advantage over most other brokers/ agents is my 12-years of experience working as a paralegal. I worked in real estate, contract, PI, maritime, corporate, and employment law for two of the largest firms in the area. I do not pretend or profess to know law, but with the knowledge that I do have, I will direct you to the right counsel if needed and I can better guide “you” on how to avoid the numerous pitfalls that can arise throughout the process of purchasing and selling real estate. To marketing your property in today’s dynamic environment, I not only have the power of Compass’s exceptional National Marketing Team behind me, but I also have my personal secret weapon; a Ph.D. in marketing and his master’s degree students at my disposal for any marketing project. I will customize marketing plans based on “your needs” with monthly marketing calendars and analytics to account for necessary adjustments, along with weekly reports to review progress along with consistent communication. Why this is important to you is because experience begets expertise, and I am tenacious when it comes to representing my clients. I am deeply connected to my community and align with the Boys & Girls Club of Bellevue, Bellevue School Foundation, the Bellevue Humane Society, ASPCA, and Jubilee Reach. I do believe: “My greatest aspiration is to be the person worthy of my client’s trust.”
C LIE N T CO M MI T ME N T I am committed to providing first rate real estate services to our clients
I put you first •
I work for you because this is your transaction, your money, your home and your decision.
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My job is to facilitate, assist and advise you through the process.
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I will not put our commission ahead of what’s best for you.
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My job is done when your goals are met!
I educate •
My goal is to provide you with accurate price valuations, market knowledge and understanding.
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I map the process so you know where you’re at and what your next steps are.
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My approach is hands-on to teach you how to identify value.
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I will understand what you are signing.
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I deal with lenders, home inspectors, contractors and other vendors on a regular basis.
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I will give you solid recommendations about these matters if you need them.
I follow-up and followthrough •
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I work with honesty •
My relationship with you does not end when the transaction ends.
I will disclose all of our relationships in the transaction.
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My commitment is to keep you connected with our network.
I will show all properties available in your price range.
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I won’t mislead you to make you feel good.
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I will advocate for you with integrity and professionalism.
The highest compliment you can give me, is trusting me with your friends and family.
I listen •
I seek to understand your challenges, goals and needs and develop a customized strategy to achieve it.
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I work as your guide to navigate and make sure you’re comfortable every step of the way.
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During the course of working together you may share personal, financial and other information with us. I will not disclose this to anyone.
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I promise not to push you outside your comfort zone or your maximum budget.
I think outside-the-box •
I create community events, opportunities to give back and a variety of other unique ways to connect buyers and sellers.
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This ever-changing market requires constant innovation, adaptation and a creative approach to assist in finding you opportunities.
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I utilize my team’s diverse backgrounds in finance and design to leverage the best results for you.
HOM E LISTIN G PRO C ESS MEET MAJA’S TEAM Receive your custom marketing plan Evaluate comparable homes Analyze market trends
NEGOTIATE THE DEAL WEEKLY UPDATES Client progress report Listing statistics
Break down all the elements of the offer, not just the price Due diligence on the buyer and their lending Mutual Acceptance
Price assessment Lead follow-up Buyer/Agent feedback
Competitively price Select Listing Services
APPLY TO COMPASS CONCIERGE
TRANSACTION MONITORING I will keep you updated on all the moving pieces through closing - Buyer Contingencies, Inspections, Title, Financing Buyer loan underwriting
SHOWINGS Broker events Opens houses Special events Keep the home showing-ready
GET IT READY
Try to get away at least one weekend to get the most traffic
APPRAISAL Looking for appraisal to come in at offer value
Complete needed repairs Consider possible upgrades Consider pre-inspections Review comps in Compass Collection
PREPARE FOR LAUNCH Create the best first impression Staging or redesign Professional photos and floor-plans
LISTING LAUNCH Print and digital advertising Compass.com MLS
Thorough cleaning
Syndication
Signage
Social Media
Print Collateral
CLOSING All seller possessions removed from interior, garage and yard (including - paints, cleaning supplies, garden shed, EVERYTHING!) Seller cleaning
SE LLER C H EC K L I ST Get It Ready Here is our homeowner checklist to help you prepare your home for listing:
INTERIOR
Check and replace light bulbs
Service HVAC and furnace
Clean all filters and vents
Repair any leaks
Remove personal photos
Remove all hazardous materials (ie old paint, fertilizer, chemicals)
Lock up medications and personal items Organize closet to show space Clear kitchen countertops
Recaulk tubs and toilets Clean carpets Paint and touch-ups
EXTERIOR
Clean up yard and remove any debris Organize outdoor toys and equipment Schedule haulers for junk removal
Clean roof and gutters Clean or paint front door Add potted plants to front entrance Edge, mulch and add rockery
Pressure wash driveway and patios **Consider boarding pets for duration of showings
YOU R FO R M U L A FO R S U CCESS We cover the cost of these essential services when you list with us to ensure your home shows at its best.
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Deep Cleaning ($450 value)
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Listing Specialist
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Window Cleaning
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In-house Marketing Coordinator
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HD Photography
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In-house Design Consultant
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Drone Photography (if necessary)
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Concierge Funds
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Videography (if necessary)
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Print Materials
REIMBURSABLE:
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Paid Digital Marketing
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Staging
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Landscaping
(managed by Listing Specialist)
Maximizing Value
LISTING UPDAT ES When you work with me, I provide you with a plan and contractor resources to help your listing look it’s best. Bringing value to your home may mean improving exiting features, adding or removing details and creating an overall finished look that helps attract a bigger buyer pool. The following pictures and services highlight the dramatic difference our team can make when we update a listing.
PHOTO G R A PHY Proponents of powerful imagery, Compass invests in visuals editors, creative producers, and the industry's most respected photographers to capture your home's finest selling points. Our photographers' work has appeared in such publications as:
MA X I M I ZI N G VALU E Staging When prospective buyers evaluate a home, they seek a space that they can make their own. A few simple shifts can dramatically impact your listing’s perceived appeal.
MA X I M I ZI N G VALU E Compass Concierge Program Exclusive to Compass, our Concierge program will help prepare your home for the market. From deep-cleaning to cosmetic improvements, your Compass agent will work with you to assess every opportunity to elevate your home's value. Once the necessary improvements have been determined, Compass will cover all upfront costs, collecting payment for the services rendered at the time of the property's closing.
Services may include: Deep cleaning Cosmetic renovations Decluttering Landscaping Interior & exterior Painting Staging Pest control Custom closet work Fencing Seller-side inspections + evaluations Moving & storage Roofing repair
No upfront costs. No hidden fees.
Water mitigation Water heater
compass.com/concierge
Electrical work HVAC Plumbing Repair Sewer Lateral Inspections + Remediation
Before Compass Concierge
After Compass Concierge
Compass Concierge Program
Before Compass Concierge
After Compass Concierge - Painting, lighting, cleaning, staging
Compass Concierge Program
Before Compass Concierge
After Compass Concierge - Exterior paint, landscaping and roof cleaning
Compass Concierge Program
Before Compass Concierge
After Compass Concierge - Painting, lighting, flooring, cleaning, staging
Compass Concierge Program
Before Compass Concierge
After Compass Concierge - Lighting, cabinetry and appliances
Marketing Your Property
Print Materials Every single Compass marketing piece — from multipage brochures to custom mailers to open house handouts — creates a cohesive story around your property and elevates it to luxury status.
Formats Postcards Notecards Bi-folds Mailing Brochures Tri-folds Gate-folds
Regional Advertising Using an array of high-impact opportunities, we put our listings at the local intersections that matter most.
The Seattle Times 728,900 Daily reach
Puget Sound Business Journal 16,873 Weekly readership
Seattle Magazine
Seattle Met
190,664 Total reach
278,603 Total reach
Digital
1.4B Daily active users worldwide $4.3B Average quarterly advertising revenue (US & Canada)
77.6M US users
20K+ Monthly views per listing
1B Monthly active users
1K Average monthly clicks per listing $2M+ Average HH net worth of readers
Open House Events There's no better way for buyers to experience a home's merits than in person. We host creative events to showcase your home. From wine and cheese events to a neighborhood social or by partnering with a local lender, charity, Girl Scout troop or an artist. I use my ccreativity and connections to bring buyers to your home.
45% The percentage of buyers who attend open houses over the course of their search process
Social Media I engage brokers and buyers every day across five dynamic platforms. With this suite of promotional opportunities, your home can be spotlighted in a real-time, relatable and quantifiable way.
Unmatched Resources
Strategic Audiences
Dynamic Storytelling
Supported by a dedicated,
I have access to an
With listing promotion
in-house social media
exclusive list of social
accounting for 75% of our
team, we’re able to stay
media stars, putting your
company's social content,
on the leading edge of
home in front of their
we highlight our exclusives
social media strategy.
influential followers.
with a mix of interior images, press mentions, listing videos, and client features.
Everyone gets a first impression... Compass gets billions.
250M+ 1.4M+ 105B+ Annual website and social media impressions*
Annual unique international users on compass.com**
2020 PR Impressions***
Digital Reach
International Reach
Media Reach
Our digital footprint attracts potential buyers to your listing.
Our website drives international buyers to homes like yours through curated presentation and artificial intelligence.
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
*Sourced via Sprout Social and Google Analytics, 1.1.2020–12.31.2020. **Sourced via Google Analytics, 1.1.2020–12.31.2020. ***Sourced via Meltwater, 1.1.2020–12.31.2020.
Intelligent Digital Marketing I can promote your listing on platforms like Facebook and Instagram, using data and industry experience to showcase your property to the right people at the right time.
Precise targeting
We find the most likely buyers for your property using exclusive data.
Optimized performance
In-Depth Analytics
Why paid advertising matters • Reaches passive buyers • Drives more private tour requests • Brings more open house visitors • Accelerates the transaction timeline • Improves chances of competing offers • Can drive a higher purchase price
We perform continuous testing to deliver the most successful ads.
We track and measure the results of every campaign for continued optimization.
Sourcing Your Buyer The next owner of your home could be searching for properties anywhere. That’s why I’ll pair predictive data with a multifaceted marketing plan — to ensure your listing is seen by each and every prospect.
51% Buyers who found their home online
30% Buyers who found their home by working with a dedicated buyer's agent
19% Buyers who found their home via signage, networking, print ads, or other method
Source: National Association of Realtors, 2018
Driving Traffic to Your Listing I attract prospective buyers to Compass.com, then leverage their site activity and saved preferences to position your listing in front of the right audience.
Your prospective buyer decides they're interested in purchasing a property.
They arrive on Compass.com via paid ads on Google or Facebook, social media, press coverage, or organically.
Once on the Compass site, they determine their search criteria, including price point, neighborhood, and desired layout.
We track these browsing preferences and use them to form your listing's buyer profile.
We then deploy digital listing campaigns, targeting users based on these characteristics.
Listing Logistics
Pricing Your Property Intelligent pricing is among the most crucial determinants of a successful sale. By considering both timing and value, I’m able to strategically assess your home and price it for maximum impact.
80%
7 days
9%
The percentage of buyers who purchase their home at its fair market value
The period of time during which your home receives peak attention once it's been listed
The average percentage below market value that homes sell for after 24+ weeks on the market
How will we monitor the market? Called the Pinterest of real estate, Collections allows me to track the local landscape for the duration of your sale in a centralized, visual space.
Collections Together, we can keep a close eye on homes similar to yours, tracking the competition in order to make strategic decisions based on price and status updates.
How will we assess our strategy? Using our digital dashboard, I can remain fully accountable for the key metrics you need to know and deliver regular performance updates throughout the selling process.
Insights The Insights dashboard grants me access to real-time data about your listing’s traffic, so I'm able to refine marketing and pricing strategy and discover new lead-generation opportunities.
Compass Advantages
A message from our founder
My earliest inspiration for Compass came from someone I greatly admire who is now an agent at Compass: my mother. Growing up, it inspired me to see how hard she worked and how much she cared about the people she served. Today, the thousands of incredible entrepreneurs who make up our coast-to-coast community of real estate agents continue to inspire me and guide our vision for an industry reimagined at Compass. We invite only the most talented, highestintegrity professionals in the country to join Compass and then we give them what my mother never had: the same incredibly high level of support, care, and expertise that they provide to sellers like you. Partnering with top technology, business, and marketing leaders, we’ve developed a fleet of these world-class entrepreneurs to ensure every step of your experience is seamless. As you’ll find in the pages that follow, we’ve made it our mission to invest in our agents so that they can invest in you, from granting buyers an exclusive first look at your home to empowering you with interest-free loans to make improvements to your property for a faster, more lucrative sale.
Like you, I understand the importance of choosing an advisor with the utmost integrity and skill. Buying or selling a home is often the most important financial decision a person will make in their lifetime; it can help make the future you imagine for yourself and your family possible. But it’s also about finding a property, a neighborhood, a community that makes you feel like you truly belong — which is why at Compass, we know that the key to selling your home is to help its next owner fall in love with it, the same way you did. The agents of Compass inspire me daily, but the community we’ve built together is wholly inspired by you. I want to thank you for providing this opportunity to the agent in front of you, and by extension, to all of us at Compass. Your trust is something we don’t take lightly and I am personally committed to providing every resource at our disposal to achieve your goals. Our mission is to help everyone find their place in the world and we’re honored to help you embark on your next chapter, wherever it may lead. Sincerely,
Robert Reffkin Founder & CEO
The Compass Advantage Compass takes a tech-driven, personalized approach, combining a collaborative agent community, in-house creative agency, and the industry’s most tenured leadership team. Our leaders hail from the world's most innovative companies:
#1
1.9M+
$6.4B
$150B+
Our rank as the nation’s largest independent brokerage
Company valuation, publicly traded since April 2021
Average monthly page views on Compass.com
Total 2020 Sales Volume (Real Trends 2020)
Compass Cares Service is the heart of who we are and what we do at Compass — whether we’re serving agents, buyers and sellers, or our communities. Compass Cares is our way of empowering agents and employees to give back to local communities with our time, resources and skills — because no one knows a community better than the agents and employees who serve it.
Through Compass Cares, 100% of our transactions lead to a donation back to the communities we serve. We turn local knowledge into local impact by supporting meaningful local causes. Compass Cares connects the generosity and compassion of our people to a giving platform of over 1 million nonprofits to create a regional and national community of givers. Because here at Compass, we believe it’s our responsibility to make the world a little better, one place at a time.
A network of top real estate agents ready to bring you your buyer.
$150B+ 2020 Sales volume
350+ 19K+ Offices
Agents
Sharing Your Home Globally Instantaneously reach millions of potential international buyers on a vast network of trusted sites.
165M+ Annual international buyers reached*
60+ Countries your home syndicates to*
100+ International portals your home syndicates to*
*ListGlobally opt-in required. Data based on the reach of ListGlobally’s network.
Outperforming the Competition in Seattle
#1
Average Listing Price in 2020
$885K
Coldwell Banker* 6.5%
$907K
$910K
Windermere* 35.1%
Sotheby's* 5.2%
2020 Sales Volume in Millions of Dollars
*Source: Brokermetrics, NWMLS, Metro, 2020
$1.04M
Compass* 9.1%
MAJA BUTLER MAJA.BUTLER@COMPASS.COM | 425.761.2772