Kim Au Le Portfolio (Sep 2017)

KIM AU LE

P ORTF O LIO INTERIOR DESIGN

CONTACT Email: kimaule@gmail.com Phone: 206.612.1211

TABLE OF CONTE NT S

PROJECT 1 | YANGSHUO YITIAN WEST STREET

HIGH PROFILE STORE HEY/ HI/ HELLO

I'm Kim. I let my curiosities take reign as I create interior spaces, resulting in a mix of found knowledge and pure experimentation in my designs. I want to make cool places, unique places, places that make people say 'WOW!', and third place to connect people from work and home. This is a sneak peak of my work as a store designer at Starbucks.

PROJECT 2 | BAIYUN WANDA PLAZA

HIGH PROFILE STORE PROJECT 3 | ORIENTAL FISHERMAN WHARF

CORE STORE PROJECT 4 | QUZHOU WUYUE PLAZA

CORE STORE

yangshuo YITIAN WEST STREET

An awe-inspiring, three-story new cafe recently opened in the heart of this town’s historic West Street (Xijie) district. The exterior of the building was inspired by local architecture and traditional Chinese opera theaters – in fact, the railing around the second floor can be removed, transforming the space into a stage for the lower plaza. Inside, the building echoes a familiar Starbucks experience like one might see stateside, blended with Yangshuo ‘s rich cultural history. “It’s a marriage of the West and East.”

SITE CONTEXT Yangshuo is estimated to be around 1,400 years old, with some existing brick and tile structures dating as the Qing Dynasty (1644-1911). Hidden in a valley along the bank of the Li (or Lijiang, locally) River and far enough away to avoid the noise and lights of a major city, the town is surrounded by crystal-clear water dotted with flat-bottom bamboo boats.

Backpackers and rock climbers from around the world come to visit this secluded paradise.

concept 1 Binding the insight of history

ACTIVATE STORE FRONT

RICH PATTERN

with the daring of inspiration

DESIGN STICHING TOGETHER LEVEL 2 & 3

DRAMATIC CEILING

concept 2

LEVEL 1

THE BRAND

LEVEL 2

COFFEE

(preferred) LEVEL 3

LOCAL RELAVENT

DESIGN

LOGO BRANDING

STONE CRAVING (LOCAL ARTISAN)

INTERGRATE YANGSHUO LANSCAPE INTO ARTWORK

3 4

ELEVATION

1

2

1

BAR

2

CURATED LIFESTYLE MERCH

3

RAMP TO ELEVATOR

4

BACK OF HOUSE

MAIN ENTRANCE

MAIN ENTRANCE RENDERING

VIEW TO MAIN ENTRANCE

BAR VIEW AT SIDE ENTRANCE

BAR VIEW FROM CONDIMENT

STONE SAMEPLE DETAIL WALL AT ELEVATOR

BAR VIEW FROM MERCH

VIEW TO BRICK WALL

VIEW TO SECOND FLOOR ENTRANCE

3 2

1

4

SECTION TO BRICK WALL

1

TASTING BAR

2

STAIR

3

ENTRANCE

4

OUTDOOR THEATER

SECOND FLOOR

SECOND FLOOR RENDERING Layer 1: Walnut Layer 2: Camphor Layer 3: Teak (vertical planks) Layer 4: Walnut (vertical planks) Layer 5: Teak TASTING TABLE ARTWORK

THEATER ARTWORK DETAIL

THIRD FLOOR

VIEW TO SECOND FLOOR OUTDOOR THEATER

ARTWORK AT 2ND FLOOR OUTDOOR THEATER

baiyun

WANDA PLAZA

To complement the geometric lines at the exterior of the mall, the wood slates at the facade adds depth and contrast from its context which is repeating at the bar front and pourover area.

From afar, customers have immediate sightlines to the pourover bar and merch area.

Furnished with rich warm tones associated with the beans artwork makes for a grand gesture. The menu is the art of itself. The Mondrian pattern support taken from the exterior add character to the menu system.

This experience is further heightened by the world class baristas ready to share their coffee passion, second to none, and provide an individualized hand-crafted coffee beverage from one of many specialized small batch Reserve coffees, found only in very select locations.

Minimal yet tonal in nature, this contrast also comes to play at the artwork.

Pops of color against textural artworks indicates the story of Starbucks and processes we are immersed in. Artwork, beckons to be engaged as it holds a caricature nature through a mixed medium manner.

The furniture also takes it que from the rest of its context, through it’s curves lines and organic forms. Pockets of seating offer respite areas to the mall shoppers and many office goers, wary from the hustle and bustle, who take comfort in the minimalistic atmosphere, warm sights and invigorating smell in the ‘coffee forward’ presentation we have to offer in this store.

SITE CONTEXT Located in the Baiyun District, Wanda Plaza is one of the leading business and shopping centers in Guangzhou. Possessing of a total business area of 392,000 square meters Wanda Plaza is actually a large-scale multifunctional complex, covering leisure, entertainment, dining, retail and service. Including a 5-star Hilton hotel and an IMAX Giant Screen Cinema Hall. This Starbucks is located next to main entrance of the complex

MAIN ENTRANCE ELEVATION

SIGN - INLINE ILLUMINATED FLUSH MOUNTED - 12IN 305MM, WHITE 1

BAR

2

CURATED LIFESTYLE MERCH

3

LOUNGE SEATING

4

BACK OF HOUSE

SIGN - DISK ILLUMINATED FLUSH MOUNTED EVOLVED - 48IN 1220MM

MALL ENTRANCE

4 1

2

3

MAIN ENTRANCE RENDERING

MAIN ENTRANCE

VIEW TO MAIN ENTRANCE

BAR FRONT PRELIMINARY CONCEPT

MERCH AND BAR ELEVATION

INSPIRATION

MENU BOARD INSPIRATION

BAR VIEW FROM MERCH AREA

VIEW TO COMMUNITY TABLE

MALL ENTRANCE

SOFT SEATING AREA

POUROVER AREA

POUROVER MERCH SKETCH

The concept was developed to honor the fishing industry of warehouse district, particularly how neighborhood has been re-inhabited and the streetwise attitude of its new res­idents. Modernizing the industrial look but still leaning toward exposed ceiling, natural materials, black metal, featured art and unique lighting - it is all about movement, flow and intertwined connections in this store.

To capture customers from afar, a soft movement texture panel system was designed to cover electrical rooms while adding depth and character to the store. The floor plan was maximized by placing

Oriental

FISHERMAN WHARF

the bar at the inner corner while exposing the seating area along corner galzing. The store is taken a standard Starbucks palette but uplift with custom merch system and lighting effect over the bar area for a more dramatic look. Wood and bronze within the space not only adds warmth, but higlights key areas.

At night, the entire store takes on a whole new avatar. The geometric lighting fixture is at focal point. The drama level is intensified by a play of shadows and light. Artwork depicting coffee story and whimsycal Starbucks Siren giving a sophisticate feel.

SITE CONTEXT Shanghai evolved from a small fishing village about 1,500 years ago. The short name of Shanghai is “Hu,” which means an ancient fishing tool in Chinese.

a historic fishing area, Shanghai’s version pays tribute to a vanished fishing industry with “new forms and a new spirit”.

As Shanghai embraces deep-rooted fisheries culture, and the east “fisherman’s wharf” was the top fish market in 1930s.

The Oriental Fisherman’s Wharf takes its name from the Fisherman’s Wharf of San Francisco. But instead of restoring

The Oriental Fisherman’s Wharf development is aiming to revitalize a disused industrial portion of the HuangPu riverfront, once a heavily industrialized shipping, commercial and warehouse district.

DESIGN

22545 VIF 7755

5800

EQ

SIGN - INLINE NONILLUMINATED - 18IN 455MM S 11461

2155

EQ

8995

S x0020 SUSPENDED EVOLVE DISK ILLUMINATED -60IN

A2

A3

A4

A5

A15

A8

C

SIDE ENTRANCE PERSPECTIVE

A14

EQ

1875

A1

Bronze metal frame wrap around side entrance glazing embracing the height and volume of the store

A13 A7

A12

8765

A10 EQ

A6

A11 A16 6220

A9

B9 B2

B10

B16

520

4405

B1

B15

B3 B8 B7 B6

B13

B14

B11

movement 390

B5

1390

B12

B4

WD0067

METAL - SATIN BRONZE POWDERCOAT

MAIN ENTRANCE ELEVATION Black Metal Perforated Panels Lighting Recessed and Behind

MT0053

G 15114

MT0053

PROPOSED PERFORATED METAL PANEL IN GUNMETAL TEXTURE MT0053

ANGLED VIEW

The perforated pattern mimic the shape of cloud in Starbucks artwork and resemble the movement of wave in the nautical theme

1

BAR

2

CURATED LIFESTYLE MERCH

3

LOUNGE SEATING

4

BACK OF HOUSE SIDE ENTRANCE 1

3

4

2

MAIN ENTRANCE

MAIN ENTRANCE PERSPECTIVE

DETAIL AT METAL “U” BRACKET

DETAIL AT METAL “H” BRACKET

VIEW AT BANQUETTE

flow

20

220

315

1280

270

250

255

50 80 50 80 50

50

100

100

50

470

680

880

1150

50 1150 730 100 1980

C:\Users\Kaule\Desktop\Projects\Kirsha\66421-001 Oriental Fishmans Warf\Revit\20170406_66421-001 Oriental Fishmans Warf, China - Final DD Set.rvt

1

DETAIL ELEVATION @ CONDIMENT - 1 Scale :

2

1 : 10

DETAIL ELEVATION @ CONDIMENT - 2 Scale :

1 : 10

50

620

GENERAL NOTES 1.

2185 430

185

130

60

730

160

880

1410

145

100

150

315

5 13

R 31 0

150

80

R 31 0

4

DETAIL SECTION @ CONDIMENT Scale :

1 : 10

13 5

315

R1

40

R

60

145

270

R

14 0

2380

1280

130

R 310

260

0 R 31

255

R 310

9/24/2017 10:50:14 PM

230

265

35

280

The casework is designed to be multifunctional - acting as a merchandise display, hosting the condiment and stored the trash can underneath. When customer entering from main entrance, they can follow the flow of the casework guiding them from pastry case to hand off plane.

FRONT BAR ELEVATION

2370

2020 1495

220

3

280

120

DETAIL PLAN @ CONDIMENT Scale :

1 : 10

CUSTOM CONDIMENT AND STADING MERCH

VIEW @ CONDIMENT Scale :

CM TO COORDINATE FABRICATION WITH CASEWORK VENDOR.

2.

FINISH AS NOTED.

3.

SUBMIT SHOP DRAWING FOR APPROVAL.

BAR VIEW

INTERTWINED

connection

Follow is the idea of intergrating connection between customer and coffee, human and space. Scale and geometric form is at play for this light fixture. With tall ceiling of almost 6m, to bring down the volume while embracing the exposed ceiling, the lighting fixture is a combination of multiple retangular copper tube intertwined with each other. The fixture act as functional task light, artwork and a focal point to the space at night.

2030 180

35

1170

1170

1320

1320

1320

610

610

820

820

1170

30MM TUBE STEEL METAL - SATIN BRONZE POWDERCOAT

GLASS GLOBE

290

L x7000

INSPIRATION

815

Scale :

2

1 : 10

DETAIL SECTION @ CUSTOM CHANDELIER - x0022 Scale :

1 : 10

25 285

1395

115

1525

755

270

25

35

320

485

815

5 R 8 P. TY

25

1

35

sers\Kaule\Desktop\Projects\Kirsha\66421-001 Oriental Fishmans Warf\Revit\20170406_66421-001 Oriental Fishmans Warf, China - Final DD Set.rvt

2030

DETAIL ELEVATION @ CUSTOM CHANDELIER - x0022

925

3

DETAIL PLAN @ CUSTOM CHANDELIER - x0022 Scale :

1 : 10

GENERAL NOTES

CUSTOM LIGHT FIXTURE 1.

2.

3.

4.

CONSTRUCTION MANAGER TO COORDINATOR WITH LIGHTING VENDORS TO DETERMINE ALL STRUCTURAL AND ELECTRICAL REQUIREMENT ALL WELD JOINTS TO BE GROUND SMOOTH PRIOR TO FINISH ALL FASTENERS AND CONNECTIONS TO BE CONCEALED. LIGHT SOURCE TO BE MIN OF 60W. MOCK UP REQUIRED TO ENSURE WATTAGE IS CORRECT.

25

575

115

1080

25

290

285

25

320

VIEW @ CUSTOM CHANDELIER - x0022 Scale :

ESIGN DEVELOPMENT ONLY - NOT INTENDED FOR CONSTRUCTION

575

140

30 TYP.

60

T C

W

E

S

C

S

S

S

P

CA IS DE LE PR DE CH

Re

ARTWORK AT SOFT SEATING AREA Artwork printed in gold ink on walnut panels. Bronze star pin mounted at Siren with LED light attached to the back.

VIEW AT SIDE ENTRANCE

Quzhou Wuyue PLAZA

Set within the promenade of the mall, Quzhou Wuyue store sets itself apart from rest of the context through its inviting and warm façade.

In contrast to the uniform galzing of the exterior of the mall, each windown frame is lined with copper panel to give definition and add another level of sophiscation to the facade.

As customers make their way through the queuing process, floor stand merchandise have been strategically flanked at the sides of the bar, where they can shop from many of our curated items.

Texture is further highlighted by the wood slates at bar front in contrasted against the tile texture at back bar. Minimal yet tonal in nature, this dynamic also comes to play at the artwork. Pops of color against textural artworks and the play of negative and positive space indicates the story of Starbucks and Siren. the scale seems less intimidating, creating a more comforting overlapping experience throughout the whole store. Customer is welcome to interact, linger longer, and encouraging to take the coffee and the conversation home. The store is truly a ‘third place’ between work and home.

SITE CONTEXT Quzhou Wuyue is located at the center district of which is planed to be the business center of Zhejiang, with strong commercial environemnt, has many shoping centers and residential buildings around.

The whole building is 106,000 sq.m, and the commercial area reaches 60,000sq.m, with 1000 parking lots. The shopping mall is positioning at a intergrative shopping mall that includes entertainment, gathering, shopping and leisure.

Our proposal site locates at the ground floor, right next to the main entrance of the supermarket, high accessibility and visibility.

1

BAR

2

LOW STANDING MERCH

3

CONDIMENT

4

SOFT SEATING

5

BACK OF HOUSE MALL ENTRANCE 3

4

5

VIEW AT MALL ENTRANCE 2

1

MAIN ENTRANCE

MAIN ENTRANCE ELEVATION

VIEW TO MAIN ENTRANCE

VIEW AT MAIN ENTRANCE

VIEW AT MALL ENTRANCE

preliminary

Sketches

ARTWORK

detailing

Taking the nautical theme and simplify to give a comtemporary feel through artwork by playing with negative and positive space, combined with different material and texture. The artwork has depth and character to encourage customer to engage with the space.

VIEW TO MAIN ENTRANCE

VIEW TO COMMUNITY TABLE

I NK

sketching

MAR K E R

rendering

EXPERIENCE Senior Production Designer - PNW Studio

Store Designer - China Studio STARBUCKS, Seattle, WA

May 2016 - Present

Contribute to China studio goals in 2016 by achieving deliverables of 25 stores including 23 core stores and 2 high profile stores by: ›› Design schematic packages, complete renderings, finishes and specifications. ›› Create stores within parameters of individual store budgets and market requirements with alignment from cross-functional teams. ›› Set schedules & participates in schematic reviews with cross-functional teams. ›› Manage the production of construction documents by external designers and consultants. Responsible for the quality of the construction documents inclusive of design intent, detailing, code requirements, scheduling and MEPs. ›› Mentor other more junior designers.

Junior Corporate Workplace Strategist INTERIOR ARCHITECTS, Seattle, WA

Jan 2015 - Jan 2016

Worked senior strategists with management of key client accounts, in-cluding Amazon: ›› Developed design strategy through market research, data gathering & client engagement ›› Transformed design strategies into actionable plans through test fit analysis, space programing and site/lease evaluation. ›› Collaborated between clients and design colleagues to provide versatile environment solution and captures the unique personality of clients. ›› Coordinated with workplace guideline team to produce space standards and benchmarking - drawing insights from users and trends to create design frameworks

STARBUCKS, Seattle, WA

May 2013 - Nov 2013

›› Created store designs from schematic through construction documents and administration while honoring budget, schedule and operational requirements.

Junior Designer the design COLLLECTIVE, Seattle, WA

Sep 2012 - May 2013

Assisted lead designers throughout design process ›› Created shell models and final design documents for Starbucks Store (lisensed and international stores) using Revit ›› Developd initial design for retail stores and cinema projects. ›› Coordinated as-builts calculations; researched color, material, furniture selection and cost estimates presented for approval to Principle. ›› Assisted with project meetings, construction punch and site visits.

Design Intern GRAYPANTS, INC., Seattle, WA

June 2011 - Sep 2011

›› Designed and built lighting products using Rhino and laser cutter

EDUCATION The Art Institute of Seattle 2012 - Seattle, WA ›› B.F.A in Interior design

THANK YOU FOR INTEREST Please contact me for any further question you may have.

CONTACT

Kim Au Le P: (206) 612 1211 E: kimaule@gmail.com