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TIDBITS® RESEARCHES ADVERTISING SLOGANS

by Kathy Wolfe

All companies know the importance of advertising and product recognition.

This week, Tidbits investigates some clever slogans that have caught our attention over the years.

• Who hasn’t sung along to the “Rice-A-Roni, the San Francisco Treat” jingle? The first commercial featuring the clang of a cable car aired in 1959, launching the success of the small Golden Grain Macaroni Company.

The product was based on the family recipe of the founders, the Domenico’s. There were not many packaged side dishes available in the late 1950s and Rice-A-Roni was an immediate hit. It became so successful that when Golden Grain sold out to the Quaker Oats Company in 1986, the price tag was $275 million.

• The Clairol company was started up in 1931 by two Americans who had been traveling in France and observed hair-coloring preparations there. Sold strictly to salons for 25 years, in 1956, an at-home product was introduced with its slogan “Does she or doesn’t she? Only her hairdresser knows for sure.” Within 6 years, 70% of American women were coloring their hair. The company has had several catchy phrases over the years, including 1965’s “The closer he gets, the better you look” and the 1960s slogan, “Is it true blondes have more fun?”

• “Plop, plop, fizz, fizz, oh what a relief it is” is one of the most recognizable ad slogans of all time. The effervescent antacid Alka-Seltzer made its debut in 1931 as a remedy for aches, pains, inflammation, fever, heartburn, indigestion, and a number of other maladies. The character “Speedy” (signifying speedy relief) was introduced in 1951 and was used until the mid-1960s. The company had another successful catchphrase in 1971 when a man suffering from severe indigestion said, “Try it, you’ll like it,” followed in 1972 with “I can’t believe I ate the whole thing.” AlkaSeltzer’s competition Rolaids countered with “How do you spell relief?”

• Credit card companies are well-known for reminding us how much we need them. In 1975, American Express introduced its “Don’t leave home without it” campaign,

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Tidbits® of Ventura County

TO YOUR GOOD HEALTH By Keith Roach, M.D.

Most Medications Increase Fall Risk DEAR DR. ROACH: You recently wrote that antihistamines used for sleep can increase the risk of falls. Are there any sleep aids that don’t increase fall risk? -- C.A.L. ANSWER: Since almost all medications are associated with fall risk, reducing the overall number of medications should be a goal for all of us who prescribe medication for older people. Some medications are more risky than others, such as the antihistamines I mentioned, but also prescription sleep aids such as Ambien, Lunesta and Sonata, antidepressants such as amitriptyline (Elavil) and others, diazepam (Valium) and related drugs. Major tranquilizers such as Seroquel are high risk.

Insomnia itself increases fall risk, so effective treatment that doesn’t use medications that cause problems the next day is the goal. Melatonin works for some people; melatonin 0.3 mg might be effective and appears to have a lower risk of falls. Better still, non-drug treatment such as cognitive behavior therapy, including sleep hygiene, has no risk of medication-associated falls and may reduce overall fall risk by improving sleep.

Basics of sleep hygiene include avoiding long (longer than 20 minutes) naps, avoiding bright light (including TV and computer) before bed, reserving the bed strictly for sleep and maintaining the same bedtime and wake time every day. A CBT therapist can give much more detailed and personalized information.

featuring Oscar-Award-winning actor Karl Malden.

Various celebrities asked TV viewers, “Do you know me?” in another American Express ad. In 2004, the company updated its slogan to “My life.

My card.” Visa’s catchphrase was, “It’s everywhere you want to be,” initiated in 1985. (Visa spends about $500 million each year on advertising around the world!) MasterCard was not to be left out, and in 1997 originated, “There are some things money can’t buy. For everything else, there’s MasterCard.”

Capital One followed up with, “What’s in your wallet?”

• What’s the best part of waking up? According to Folgers, it’s their coffee in your cup! The company, in business since 1850, featured the Swedish neighbor Mrs. Olson in their ads from 1965 to 1986, who told us that Folgers was “mountain grown, the richest kind of coffee.”

Another coffee vendor, Maxwell House, has one of the longest-used slogans, “Good to the Last Drop,” created in 1917.

• Founded in 1922 by a retired farmer turned insurance salesman, State Farm is currently #41 on the Fortune 500 list of largest companies.

They process almost 35,000 claims per day. Pop star Barry Manilow composed their “Like a good neighbor, State Farm is there” jingle in 1971.

• Barry Manilow also composed the familiar “I am stuck on Band-aids, cuz Band-Aid’s stuck on me” jingle in the mid-1970s. Earle Dickson, the inventor of the Band-Aid in 1920, came up with the idea when his wife Josephine regularly injured herself while performing housekeeping and cooking tasks.

Dickson, who worked for Johnson & Johnson, was looking for an easier way to bandage up her wounds than cotton and wrapping. Sales were just $3,000 that first year, but in 1961, the year of Dickson’s death, sales of Band-Aids were $30,000,000.

• In 1973, as the feminist movement was gaining momentum, a young 23-year-old copywriter named Ilon Specht came up with the phrase “Because I’m

DEAR DR. ROACH: After a terrible bout of IBS, my doctor tested me for C. diff, and it came back positive. He put me on an antibiotic and told me I was just a carrier. Can you please explain to me what it means to be a “carrier”?

I would hate to think that I might pass it on to my grandchildren by touching them, or changing their diapers, etc.

I work in a hospital and feel I have a “dirty” secret, because all I get is, “Just wash your hands.” Any information that you may have on the subject would be greatly appreciated. -- M.D. ANSWER: A carrier is someone who harbors a condition but who has no symptoms of the condition. There is a possibility of passing on a condition when you are a carrier.

In your case, the bacteria Clostridium dificile, universally called “C. diff,” is present in about 3 percent of all healthy adults. However, somewhere between 20 percent and 50 percent of patients in hospitals and long-term-care facilities have asymptomatic C. diff. The spores of C. diff are very, very difficult to eradicate and can be found on many surfaces, and so hospital workers as well as patients may become infected (with symptoms of diarrhea) or can be carriers. This may be how you acquired the bacteria.

Current guidelines do not recommend treatment for carriers. The most important way to prevent your passing on the infection is good hand-washing. The best method is warm water and soap after using the bathroom. (My hospital recommends singing “Happy Birthday” in your head twice to be sure you are washing long enough.) Alcohol sanitizers are ineffective for C diff. By being meticulous in hand-washing, you can minimize the risk of passing on the bacteria. *** Dr. Roach regrets that he is unable to answer individual letters, but will incorporate them in the column whenever possible. Readers may email questions to ToYourGoodHealth@med.cornell.edu. To view and order health pamphlets, visit www.rbmamall.com, or write to Good Health, 628 Virginia Drive Orlando, FL 32803. (c) 2015 North America Synd., Inc.

worth it” for the L’Oreal cosmetics company. Still in use today, it’s recognized by 80% of women.

• The first Kentucky Fried Chicken franchise opened in Salt Lake City, Utah, in 1952.

Harlan Sanders had been selling chicken since the Great Depression when he peddled it from a Kentucky roadside restaurant. The “finger lickin’ good” slogan was initiated in 1956, and a second slogan “We fix Sunday dinner seven nights a week” was added in 1957. In 2011, KFC, wanting to focus on its shift to a healthier menu, made a switch to “Nobody does chicken like KFC” and “So good.” KFC is the second largest restaurant chain in the world, with close to 19,000 outlets in 118 countries, with China leading the pack with nearly 4,600 locations.

• Where did our favorite candy M&Ms get its name?

The little chocolates with a candy shell were introduced by the Mars Company in 1941 as a treat that allowed soldiers to carry chocolate without it melting. The two “M”s stand for Forrest Mars, son of the Mars founder, and Bruce Murrie, who was the son of the Hershey Chocolate president, who owned a 20% share in the product. M&Ms famous “melts in your mouth, not in your hand” slogan was trademarked in 1954.

• After decades of using “It takes a licking and keeps on ticking” to describe the durability of their watches, Timex replaced the phrase with one they felt updated their image. The 1950s phrase was updated in 2003 to “Timex. Life is ticking.”

• Frito-Lay challenged our self-control when they released their advertising slogan for Lay’s potato chips of “Betcha can’t eat just one” in 1963. They were the first snack food manufacturer to release television commercials, using actor Bert Lahr of The Wizard of Oz fame as their spokesman. Herman Lay started up the company in 1932 selling potato chips out of the trunk of his car. He merged his venture with the Frito Company in 1961.

• The name of Paul Marcarelli is probably not familiar, but it’s almost certain that his face is. Paul was the actor who traveled the country for Verizon Wireless beginning in 2002 asking, “Can you hear me now?”

The campaign was a huge success because most

people are familiar with having to move to a place with better cell phone reception. The first year Verizon ran the ad, their sales improved by 10%, and numbers grew by another 15% the following year.

Today, Verizon’s slogan is “Never settle.”

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Tidbits® of Ventura County

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NOTEWORTHY INVENTORS: INVENTIONS OF THE ‘70s

The 1970s were a time of great innovation in many areas. Take a look at a few ground-breaking inventions introduced during that decade.

• In 1974, a patent was granted to Dr. Raymond Damadian for an “Apparatus and Method for Detecting Cancer in Tissue,” the world’s first MRI machine. Dr. Damadian completed construction of the first whole-body scanner three years later. MRI stands for Magnetic Resonance Imaging, and is a means of looking inside the body without surgery or X-rays. The scanner uses magnetism and radio waves to take internal pictures. Dr. Damadian discovered that different types of tissue emit signals of varying lengths, and that cancerous tissue’s signals last much longer than non-cancerous.

• The food processor came to North America in 1973, when American inventor Carl Sonthemier improved on the 1971 French machine, the Le Magi-Max. This new appliance hit U.S. shelves using the name Cuisinart.

• The 1970s were an exciting time in the electronics world. The floppy disk was invented in 1970, an invention that revolutionized the storage of computer data. In 1973, the first word processor that used floppy disks for storage was introduced

by Vydec, a media system capable of holding 80 to 100 pages of text. Early printers included the LA30 dot matrix printer and the daisy-wheel printer, named such because of its resemblance to the flower. Both were introduced in 1970 and were able to print 30 characters per second. IBM debuted its Model 4640 ink-jet printer in 1976, followed up by its 3800 laser printer, able to print 20,000 lines (215 pages) per minute in 1979.

• We’ve been “flicking our BIC” since 1973 when BIC introduced its disposable lighter with an adjustable flame. The BIC lighter could provide 3,000 lights before wearing out. Today, BIC produces about 6 million lighters daily worldwide. There have been more than 30 billion lighters sold in 160 countries. Entertainment Weekly has named the “Flick Your BIC” advertising campaign as one of the 50 best campaigns of all time.

• In 1974, two Italian doctors, father and son Arpad and Giorgio Fischer, were responsible for the invention of a blunt, hollow surgical instrument called a cannula that enabled the creation of tunnels between major blood vessels of the body. Adding a suction device known as an aspirator, the pair were able to suck out body fat, creating the cosmetic surgery operation known as liposuction.

• Are you familiar with the term “timeshifting”? It’s the word used to refer to recording a television program to play back at a more convenient time, a process facilitated by the invention of the VCR in 1971. The first VCR for home use was the Phillips Model 1500, introduced in 1972. It was an expensive item and for many years, most consumers chose to rent rather than purchase this pricey technology.

• In 1979, Sony introduced an item that changed the way people listened to music. Sony’s co-founder Masaru Ibuka loved opera music and wanted to listen to it while traveling by air. He approached a company engineer with his idea of a portable audio cassette player. The engineer designed it, adding lightweight headphones and the Walkman was born! By 1995, sales of Walkman units had reached 150 million. Improvements over the years have resulted in 300 different Walkman models produced to date.

While at first, the cluelessness of the old folks is played for laughs, the real focus of the story comes from the new connections made and possibilities opened up. It’s not meant to be an instructional film, but it does teach us a lot about the generational gap: It sure is deep, but not too wide to cross.

PICKS OF THE WEEK “The Age of Adaline” (PG-13) -- Adaline Bowman (Blake Lively) survives a strange car accident while driving one night in 1938. A Very Authoritative Narrator tells us that due to some science-magic whatever, Adaline stopped aging, preserving her elegant blond 29-year-old form for all time.

Tragic, I know.

After some years, Addy’s unaging beauty draws suspicion, so she changes identities every decade to keep her immortality a secret -- she’s kinda selfish. This keeps her from getting too close to anyone, or falling in love, until she falls in love with a guy whose father (Harrison Ford) recognizes her as the lost love of his youth.

The film goes for that dreamy, timeless, starlit moody look, and achieves it across different time periods. It all looks good, but the story feels undercooked. Things limp along at times, and the ending feels a little off-kilter.

“Cyber-Seniors” (PG) -- How do you get a senior citizen from knowing nothing about the computers to deftly hustling Facebook friends to check out their latest Youtube video? Very patiently. That’s one lesson in this charming documentary about a group of retirees paired with teen volunteers who teach them how to use the Internet. When one senior posts her own cooking video to YouTube, it starts a contest among the old folks to see who can get the most “hits” online.

“Beyond the Mask” (PG) -- An English mercenary, Will (Andrew Cheney), working for the British East India company, gets backstabbed by his employer and reinvents himself as a masked vigilante, seeking revenge against his enemies who have relocated to the American colonies just before the revolution. He teams up with an annoying Benjamin Franklin, who spouts popular Benjamin Franklin sayings because that’s how he talked, I guess. Will falls in love with a nice lady (Kara Kilmer) and starts to learn that the key to redemption isn’t vengeance, but good faith and Christianity. He still gets his vengeance, though.

• Line junk drawers in the kitchen or bathroom with inexpensive sheets of corkboard. Things don’t slide around as much, and you can even use pushpins or finishing nails lightly inserted into the cork to make custom compartments in the drawers so things like pens don’t roll around.

• “If your eyeglass screws tend to come loose, just unscrew, brush clear nail polish over the threads and rescrew tightly. As the polish dries (in “American Heist” (R) -- Frankie (Adrien Brody) served time for seconds), it will form a tighter bond.” a crime that he and his younger brother, James (Hayden Chris— I.D. in Oregon tensen), messed up. A free man again, Frankie gets together with • Shaving cream can be used as a his old robbery pals (Tory Kittles and rapper Akon) and pulls James spot cleaner for most carpets. Simply in as a driver on their next job. James is trying to make a real living dab a bit of the cream into the stained area, scrape off any excess and wipe and patch things up with his girl (Jordana Brewster), but Frankie away dirt with a clean, damp washreels him in with guilt, and James botches yet another robbery. The cloth. two brothers are then forced to help with an even bigger, heist-ier • Ways to remove gum from your heist. Is this the One Last Job that leads to a better life? Getting child’s hair: laundry pretreatment rubbed in with the fingers; ice cubes to the answer might not be as exciting as you think. harden the gum so that it can be picked out in chunks; and good, old-fashTV RELEASES ioned peanut butter and a comb.

“Cartoon Network: Over the Garden Wall” • This one is an oldie, but a preschool “Barbie in Rock ‘N Royals” goodie, from L.R. in Washington: “Use wide rubber bands around a “Mickey Mouse Clubhouse: Mickey’s Monster Musical” drinking glass for children. It will pro“WWE: Monday Night War Vol. 2: Know Your Role” vide a little non-slip protection, especially if the glass is filled with a cold (c) 2015 King Features Synd., Inc. drink. The rubber band is reusable, and you can write the child’s name on the band with a ballpoint pen in order to identify his or her cup!”

• How do you keep cats away from your plants in the garden? One reader suggests strips of tin foil. Another recommends mothballs (which can be toxic, so use carefully and follow all safety instructions).

Send your tips to Now Here’s a Tip, 628 Virginia Drive, Orlando, FL 32803. © 2015 King Features Synd., Inc.

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For Advertising Visit VCTidbits.com Or Call: 805-285-0254 PAWS CORNER By: Sam Mazzotta

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Highlight YOUR Rescue HERE!

Preparing Pets for Disaster DEAR PAW’S CORNER: Here in Florida, we’re urged to have a hurricane preparedness plan between June and November, which is traditionally hurricane season. But often emergency officials forget about pets. Can you remind readers to include their pets in any disaster planning? Things can happen really fast, and pets are often forgotten and put at risk. -- Larry in Deerfield Beach, Florida DEAR LARRY: Absolutely! We’ve seen in past natural disasters like Hurricane Katrina that our pets can suffer greatly if no plan is in place for them. Dogs and cats cannot fend for themselves after a disaster.

Different regions of the country can experience different issues, too.

For example, the Northeast had one of its coldest, snowiest winters in almost two centuries this year. Roofs collapsed, people had trouble heating their homes and many seniors, often with pets, were stuck indoors for days on end. It was a different kind of disaster, but no less stressful for those who were displaced or suffered health issues.

The Humane Society (www.humanesociety.org), American Red Cross (www.redcross.org/prepare/location/home-family/pets), Ready.gov (www.ready.gov/caring-animals) and the Centers for Disease Control and Prevention (www.cdc.gov/features/petsanddisasters/) all have detailed information to help you prepare pets in case you have to quickly evacuate your home.

Guidelines include but aren’t limited to: making sure your pets’ vaccinations are up to date and that they wear ID tags, license and ideally are microchipped; having a pet carrier for each pet; adding pet supplies, medications and extra leashes and collars to your disaster kit; and keeping a copy of all pet records with your critical family documents.

Send your questions about pet care to ask@pawscorner.com. (c) 2015 King Features Synd., Inc.

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•ADOPT A PET .......................................................adoptapet.com • DOG DAYS ANIMAL RESCUE VOLUNTEERS ...dogdaysforever.com arvsimi.org • KIRBY’S PET DEPOT ..........................................kirbyspetdepotsimi.com • PETSMART ..........................................................stores.petsmart.com • SIMI VALLEY MISSING PETS .............................simivalleymissingpets.org • TINY LOVING CANINES ......................................tinylovingcannies.org • UNLEASHED BY PETCO.....................................unleashedby.petco.com • COUNTY ANIMAL SHELTER ...............................vcas.us

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Tidbits® of Ventura County

“He’s not fat, he’s just really big!” Exactly. Now watch the guy hit. He may not have hit .390 today or 61 homers every year, but trust me, Babe Ruth would very much be an All-Star in today’s game as well.

“Space Jam” is another relic of the ‘90s. I didn’t watch the whole thing, but the parts I did catch made me happy that they will get to know Bill Murray more than anything. Bugs Bunny and the rest of the Looney Toons crew definitely had lost their touch by this time, but they still were getting laughs. The one thing I wanted to emphasize to the kids was that no matter what anybody said about Oscar Robertson or Wilt Chamberlain or Kobe or Lebron James, the person they were watching struggle through each of his lines was the greatest basketball player of all-time.

To say that Michael Jordan dominated his era is indisputable. But what sets him apart from all the other all-time greats is the fact that he played with a style that nobody could really duplicate -or at least has not since. There have been great players to be sure, but not like Mike.

Trying to explain this to my nephew sounded a little like this: “You know how when guys dunk, they jump up in the air and fly to the basket?

Well, when Jordan jumped up in the air, he flew around for a while like those trick planes you saw at the air show, then he would veer left and alternate his trajectory and vectors and stuff, and then he would dunk. No question, he was the best.”

“I have a question,” said one.

“What’s that?”

“What’s a trajecty?”

That’s a good question. It’s always good to take a look back.

© 2015 King Features Synd., Inc.

Mark Vasto is a veteran sportswriter who lives in New Jersey. (c) 2015 King Features Synd., Inc.

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by Samantha Weaver * It’s not known who made the following sage observation: “I can picture a world without war, a world without hate. And I can picture us attacking that world, because they’d never expect it.” * Dom Perignon -- he of champagne fame -- was a Benedictine monk.

* Now that school is back in session, those who had the summer off might be suffering from dysania -- finding it difficult to get out of bed in the morning. Some of us, of course, experience dysania yearround. * If you’re one of those parents who has to be careful walking around the house barefoot, you probably will not be surprised to learn that the LEGO company makes more than 3,500 different pieces in more than 60 colors. * Weddings in Sweden are not for the jealous type. In that country, tradition states that if the bride leaves the room, all the men line up to kiss her. What’s good for the goose is good for the gander, though -- if the groom leaves, all the women are supposed to get in line to demonstrate their affection. I imagine very few exes are invited to Swedish weddings. * British writer Lewis Carroll -- best known for his book “Alice’s Adventures in Wonderland” -- invented the idea of the dust jacket for books. * Those who study such things say that a parakeet would rather look at itself than at another parakeet. In a test, the birds were placed in cages side-by-side, then one was removed and a mirror put in its place. The parakeet that was left spent quadruple the time looking at its reflection as it did looking at its companion. *** Thought for the Day: “This is the final test of a gentleman: his respect for those who can be of no possible service to him.” -William Lyon Phelps (c) 2015 King Features Synd., Inc.

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The Wayback Machine --For the past few weekends, I’ve had the chance to watch some old sports movies with my nephews -- whom I refer to as the minions -- or, I should say, I watch them watch movies. One week it was “The Babe” with John Goodman, and the other day “Space Jam.” I didn’t like “The Babe.” The guy’s life already read like fiction -- there was really no need to make up more stuff about him. I’m not going to get into the specifics, but they took some liberties with the timeline and they foisted a few of the urban legends on him that weren’t true (like the Yankees wore pinstripes because he was fat). So after the movie, using the wonders of the web, I showed my nephew what the real Babe looked like.

• On Sept. 10, 1608, English adventurer John Smith is elected council president of Jamestown, Virginia — the first permanent English settlement in North America. Smith had won popularity in the colony because of his organizational abilities and effectiveness in dealing with local Native American groups.

• On Sept. 7, 1813, the United States gets its nickname, Uncle Sam. The name is linked to Samuel Wilson, a New York meat packer who supplied barrels of beef to the Army during the War of 1812. Wilson stamped the barrels with “U.S.” for United States, but soldiers began referring to the grub as “Uncle Sam’s.”

• On Sept. 9, 1939, audiences at the Fox Theater in Riverside, California, get a surprise showing of “Gone With the Wind” as a second feature. Producer David O. Selznick sat in the back and observed the audience reaction to his highly anticipated film.

• On Sept. 12, 1940, near Montignac, France, a collection of prehistoric cave paintings is discovered by four teenagers. The roughly 16,000-yearold paintings, mostly of animals, are among the finest examples of art from the Upper Paleolithic period.

• On Sept. 11, 1965, the 1st Cavalry Division (Airmobile) begins to arrive in South Vietnam, bringing U.S. troop strength to more than 125,000. The unit was the first full U.S. Army division deployed to Vietnam.

• On Sept. 8, 1974, in a controversial executive action, President Gerald Ford pardons his disgraced predecessor Richard Nixon for crimes committed while in office involving the Watergate scandal.

• On Sept. 13, 1990, the drama series “Law & Order” premieres on NBC. It would go on to become one of the longest-running prime-time dramas in TV history — 20 seasons. The “Law & Order” franchise was created by Dick Wolf, who began his TV career as a writer for “Miami Vice.”

August 24, 2015

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Game Changers

by Jason Jenkins

Don’t Hit Down

When the majority of amateurs misshit iron shots, they’re often told, “You didn’t hit down on it!” The implication is that the clubhead did not travel on a descending angle of attack whereby the ball is struck first and the ground second.

Many new golfers have the impression that you have to “get under the ball” in order to create a decent shot. This will result in an attempt to hit the ground first or pick the ball off the turf without any ground contact.

Rather than hitting down or getting under, try the concept of swinging through.

Since the objective of an iron ADVERTISING PROOF strike is to hit the ground past Final Changes DUE: the ball, many golfers need 5:00 p.m.. toPhone focusNumber(s) on swinging through lease review carefully. Double check:   Spelling  Prices  Hours the ball, almost as if to let it Contact your Tidbits representative immediately with changes or corrections. get in the way.

Office: 760-320-0997 Fax: 760-320-1630 Picture a tee stuck in the ground just in front of the ball, low enough that the clubhead has to hit the ground to knock it out. Make the swing pass through the ball and the tee, with hopes to clip the tee and brush the grass.

Divots should be shallow as if the depth of a bacon strip, not a pork chop.

Jason Jenkins was a 16-year member of the Jim McLean Golf School teaching staff and was one of GOLF Magazine’s Top 100 Teacher Nominees 1999-2010. He was named one of the Golf Digest Top Teachers in California in 2011.

Contact Jason at 760-485-2452 or devgolfinstr@gmail.com

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MORE AD SLOGANS • “Sometimes you feel like a nut, sometimes you don’t” was the jingle originated in the 1970s

by Peter Paul to advertise its chocolate and coconut candy bars Mounds and Almond Joy. The original slogan of Mounds, a confection created in 1920, was “indescribably delicious.”

It was the result of a contest that challenged entrants to come up with the best two words to sell a candy. The winner took home $10. Almond Joy (for when you feel like a nut!) came along in 1946.

• How long have we been in good hands with Allstate? The company was founded in 1931 as part of Sears, Roebuck, & Company, but the familiar slogan didn’t come along until 1956. A company sales executive came up with the idea based on his comforting words to his wife when a doctor was caring for their child. It’s now ranked as one of the most recognizable slogans in America.

• Nothing outlasts the Energizer. It keeps going, and going…” The pink bunny in the sunglasses and sandals beating on his bass drum has proven the effectiveness of this slogan time and time again. Appearing in commercials since 1989, the term “Energizer Bunny” has become part of our vocabulary referring to anything or anyone that continues endlessly.

• Plenty of exhausted young mothers have uttered the phrase, “Calgon, take me away” since that catchphrase was introduced in the 1970s.

A quiet, relaxing bath in Calgon bath products was the solution to the stress of everyday life.

The product takes its name from “calcium gone,” referring to its ability to prevent the formation of unwanted elements in the water.

• In 1910, 18-year-old J.C. Hall had two shoeboxes of picture postcards to his name and nothing else. He peddled them on the streets of Kansas City, Missouri, then bought more, and soon had a good little business. His brother joined him and they became the Hall Brothers Company. By 1915, they were offering high-quality valentines and Christmas cards. In 1917, they started printing their own gift wrap. Knowing that goldsmiths used the word “hallmark” to denote a mark of quality, in 1928, the Hall brothers began printing the word Hallmark on the back of every card.

The year 1944 brought the advertising phrase that most folks are familiar with – “When you care enough to send the very best.” The NBC network approached the company in 1951 about sponsoring a premiere television production and the Hallmark Hall of Fame program began. Over the years, the productions have garnered 80 Emmy Awards.

• One of the longestrunning, most familiar ad slogans is Campbell’s “Mmm, mmm, good!”, which has been in use since 1935. Fruit merchant Joseph Campbell and icebox manufacturer Abraham Anderson teamed up in Camden, New Jersey, in 1869 to produce canned vegetables and jellies. The invention of condensed soup in 1897 by the nephew of the company’s general manager cemented Campbell’s place in history. The company began using the image of the round-faced Campbell kids in 1904 on the side of trolley cars.

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