CONTENT Introduction 5 Final design
6
The argument
8
Variations in pair
12
Quotes 16 The master argument
18
First design with multiple squares
20
Square layout
22
Final square layout
27
Creating the texture
28
Design variations
30
Creating the distorted text
32
More design variations
34
Design inspiration
46
References 50
4
INTRODUCTION I am Kimberly Dijkmans,
In this assignment, I
I’m an Erasmus-student
was asked to have an
from Belgium. I’m in
argument with someone
my third and final year
about something that
of the undergraduate
matters to me. Elise and
study Graphic and
I decided to talk about
Digital Media at AP
lowering the drinking
University College
age. My opinion is that
in Antwerp. I’m on
lowering the drinking
an exchange to
age is not a good
Southampton Solent
idea. We had a face to
University for one
face conversation and
semester.
recorded it.
This development book
The next step was
is part of my critical
to create a master
construction project
argument and spread it
from the Graphic
out on four to six 25cm
Structure unit.
squares.
5
FINAL DESIGN My visualization of the argument is in a vintage style what reminds me of a pub which obviously relates to drinking alcohol. The top is organized and easy to read while the bottom part is disorganized and not easily readable, it also shows alcohol flowing through the veins and a pale skin which visualizes the bad effects alcohol can have on a body. I choose this square layout, where the bottom part is falling off, to show that the more you drink, the more you fall apart.
6
7
THE ARGUMENT About the statement ‘drinking age should be lowered’, euhm I am positive and you are negative ? You’re against it ? Yeah, I think I should be higher. Oh, you think drinking age should be higher ? Yeah higher. Really ? So like in America where u have to be 21 ? Really ? Why ? Mmh because there like so many thing that can go wrong with alcohol. Mm mm, I think the reason why a lot of 8
things go wrong is bc people/
students start drinking at a later
No bc when I went to America
age and they don’t grow up
I was 18/19 and I was used to
with getting used to alcohol and
drink in Belgium. Even though I
when they reach the age when
don’t need to drink a lot, I was
they’re allowed to drink they are
used to go to a pub and drink
“yes I can finally drink alcohol”
a few beers and in America I
and they just like drink a lot
wasn’t allowed anymore because
and don’t now how to handle
I had to be 21. It was really
themselves. So if you go to a
stupid and I saw other people
party right now you think like “oh
(americans) who turned 21 and
I haven’t been drinking for 16
all went crazy and drank way
years let’s drink a lot right now”.
to much. We don’t have that,
I think we all young students drink a lot now and then, but I think lowering the age will solve the problem. But you said that lowering the drinking age is good so they can used to it so it’s actually like a drug, get used to a drug ? No no, but uh hm hm.. Not really get used to it like a drug but like seeing alchohol and everytime you’re able to get alcohol but you don’t want alcohol everytime your able to have it bc it’s not a restriction it’s just. You’re allowed to do it. It’s like every time you have the chance to do it you just, you’re more, you want it more than, than when you are not, when you, than, when you are allowed to do it. They did it in the Netherlands, like, uhm, higher like, from sixteen to eighteen, and that went pretty well. So now, so in the Netherlands you’re not allowed to drink if you’re under eighteen? Yeah, they changed it. A couple years ago. And… That went well actually. They don’t sell it under eighteen, they don’t sell when uh you have minors. Is it minors? I think it is. They don’t
9
sell it when you’re with someone who’s under eighteen. I uhm uhm I haven’t seen much drunk kids on the street or something. Have you seen it in Belgium? Hmmmmm I don’t know. I think most of the younger people now, they start drinking because, they just like suddenly ah uh … in Belgium and and Europe and not on the streets. So I started drinking when I was like thirteen or fourteen. So ah I think it’s, if the rules are too strict, like in America, it makes younger people to want it more or to do it more. They just ask at older people to get their booze so they get drinks and then they just drink way too much, cause it’s exciting… But yeah. But it’s the same way with smoking, like, uhm, people think it’s cool because you’re not allowed to do it under sixteen,
so they will smoke. But, like in this year it is disappearing that problem, people aren’t smokers. Everybody is starting to healthier and something like that. Yeah and the reason for that is? Uhm they didn’t lower the age for smoking. Like. But they didn’t higher it either. And it’s just not healthy and they get in trouble. Like kids aren’t allowed to drink and they are in trouble maybe they will like drink the depression away or something and get addicted to alcohol. Yeah I think that’s what happen when they get older and they suddenly can drink, they are allowed to drink and then they do stuff like that but if they are fourteen years old and they can drink like, if
10
they have, if they could’ve been
drinking for four years it’s much less exci exciting than they are suddenly turning to twenty-one. But what, what age are you thinking about? Fourteen. So when people are like twelve and thirteen they will already start drinking because it’s cool, like, it’s the same, isn’t it? Then they will start drinking when they are younger. No I don’t I don’t think so. Cause it’s on the age of fourteen they really, like, start to getting Dutch people alcohol.
11
VARIATIONS IN PAIR
..
Euhm I am positive and you are negative? You’re against it? Yeah, I think I should be higher
Oh,
you think drinking age should be higher? Yeah higher. Really? So like in America where u have to be
. . . . . ... . . ….. . . . . . .... . . ... . . . . .. . . .. .
twenty-one? Really? Why? Mmh because there like so many thing that can go wrong with alcohol
Mm mm, I think the reason why a lot of things go wrong is because people students start drinking at a
later age and they don’t grow up with getting used to alcohol and when they reach the age when they’re
allowed to drink they are “yes I can finally drink alcohol” and they just like drink a lot and don’t now how
After Elise and I had the
So if you go to a party right now you think like “oh I haven’t been drinking
to handle themselves
for sixteen years let’s drink a lot right now”? No because when I went to America I was eighteen nineteen
Even though I don’t need to drink a because, I was used to
and I was used to drink in Belgium
go to a pub and drink a few beers and in America I wasn’t allowed anymore because I had to be twen-
It was really stupid and I saw other people (Americans) who turned twenty-one and all went
ty-one
argument, we designed different
We don’t have that, I think we all young students drink a lot now and
crazy and drank way to much
But you said that lowering the drinking
then, but I think lowering the age will solve the problem
age is good so they can used to it so it’s actually like a drug, get used to a drug? No no, but uh hm hm
Not really get used to it like a drug but like seeing alchohol and everytime you’re able
variations of a single square. We
to get alcohol but you don’t want alcohol everytime your able to have it because it’s not a restriction it’s
It’s like every time you have the chance to do it you just, you’re more,
just, you’re allowed to do it
you want it more than, than when you are not, when you, than, when you are allowed to do it
They
did it in the Netherlands, like, uhm, higher like, from sixteen to eighteen, and that went pretty well
So now, so in the Netherlands you’re not allowed to drink if you’re under eighteen? Yeah, they changed
considered the layout, colours,
That went well actually
it. A couple years ago. And
Is it minors? I think it is
teen, they don’t sell when uh you have minors
Have you seen it in Belgium? Hmmmmm I don’t know
or something
They don’t sell it when
I uhm uhm I haven’t seen much drunk kids on the street
you’re with someone who’s under eighteen
typeface, font size, etc.
They don’t sell it under eigh-
I think most of the younger
people now, they start drinking because, they just like suddenly ah uh
in Belgium and
So I started drinking when I was like thirteen or fourteen
and Europe and not on the streets
So
ah I think it’s, if the rules are too strict, like in America, it makes younger people to want it more or to do
They just ask at older people to get their booze so they get drinks and then they just drink
it more
But yeah
way too much, cause it’s exciting
But it’s the same way with smoking, like,
uhm, people think it’s cool because you’re not allowed to do it under sixteen, so they will smoke
Everybody is starting to
But, like in this year it is disappearing that problem, people aren’t smokers healthier and something like that
Yeah and the reason for that is? Uhm they didn’t lower the age for
Like. But they didn’t higher it either. And it’s just not healthy and they get in trouble. Like
smoking
kids aren’t allowed to drink and they are in trouble maybe they will like drink the depression away or something and get addicted to alcohol
Yeah I think that’s what happen when they get older and they
suddenly can drink, they are allowed to drink and then they do stuff like that but if they are fourteen years
old and they can drink like, if they have, if they could’ve been drinking for four years it’s much less exci
But what, what age are you thinking about?
exciting than they are suddenly turning to twenty-one Fourteen
So when people are like twelve and thirteen they will already start drinking because it’s
cool, like, it’s the same, isn’t it? Then they will start drinking when they are younger
.
No I don’t I don’t
Cause it’s on the age of fourteen they really, like, start to getting Dutch people alcohol
think so
Euhm I am positive and you are negative? You’re against it? Yeah, I think I should be
. . . . …. . .. . . . ... . . . .... .
higher
Oh, you think
you want it more than, than
drinking age should be
when you are not, when you,
higher? Yeah higher. Really? So like in America where u have to be twenty-one?
Really? Why? Mmh because there like so many thing
that can go wrong with alcohol
Mm mm, I think the
reason why a lot of things
go wrong is because peop-
le students start drinking at
a later age and they don’t grow up with getting used
to alcohol and when they reach the age when they’re al-
lowed to drink they are “yes I can finally drink alcohol” and they just like drink a lot
and don’t now how to handle themselves
So if you
go to a party right now you think like “oh I haven’t been
drinking for sixteen years
let’s drink a lot right now”? No because when I went
to America I was eighteen nineteen and I was used to drink in Belgium
Even
than, when you are allowed
though I don’t need to drink
to do it
a because, I was used to go
the Netherlands, like, uhm,
to a pub and drink a few
higher like, from sixteen
beers and in America I wasn’t
to eighteen, and that went
allowed anymore because I
pretty well
They did it in
So now, so
It
in the Netherlands you’re
was really stupid and I saw
not allowed to drink if you’re
other people (Americans)
under eighteen? Yeah, they
who turned twenty-one and
changed it. A couple years
all went crazy and drank way
ago. And
had to be twenty-one
We don’t have
to much
That went well actually
that, I think we all young stu-
They don’t sell it under eigh-
dents drink a lot now and
teen, they don’t sell when
then, but I think lowering
uh you have minors
the age will solve the pro-
it minors? I think it is
Is
But you said that
They don’t sell it when
lowering the drinking age is
you’re with someone who’s
good so they can used to it
under eighteen
so it’s actually like a drug, get
uhm I haven’t seen much
used to a drug? No no, but
drunk kids on the street or
blem
Have you
something
uh hm hm
Not really get used to it
I uhm
seen it in Belgium? HmmmI think
like a drug but like seeing
mm I don’t know
alchohol
everytime
most of the younger peop-
you’re able to get alcohol
le now, they start drinking
and
but you don’t want alcohol
because, they just like sud-
everytime your able to have
denly ah uh
it because it’s not a restric-
in Belgium and and Europe
tion it’s just, you’re allowed
and not on the streets
It’s like every
to do it
time you have the chance to do it you just, you’re more,
.
depression away or some-
.
thing and get addicted to alcohol
So I started drinking when I was like thirteen or fourteen
Yeah I think that’s
what happen when they get older and they suddenly can drink, they are allowed
. .... .. . .. . . . . So ah I think it’s, if
the rules are too strict, like in
America, it makes younger
people to want it more or to They just ask
do it more
at older people to get their booze so they get drinks and then they just drink
way too much, cause it’s But
exciting
But it’s the same
yeah
way with smoking, like, uhm, people think it’s cool be-
cause you’re not allowed to do it under sixteen, so they will smoke
But, like in
this year it is disappearing
that problem, people aren’t Everybody is
smokers
starting to healthier and something like that
Yeah
and the reason for that is?
Uhm they didn’t lower the age for smoking
to drink and then they do
stuff like that but if they are fourteen years old and they
can drink like, if they have, if
they could’ve been drinking for four years it’s much less exci exciting than they are
suddenly turning to twenBut what, what
ty-one
age are you thinking about? Fourteen
So when peo-
ple are like twelve and thirteen they will already start drinking because it’s cool, like, it’s the same, isn’t it?
Then they will start drinking when they are younger
No I don’t I don’t think
Cause it’s on the age
so
of fourteen they really, like,
start to getting Dutch people alcohol
Like.
But they didn’t higher it either. And it’s just not healthy
and they get in trouble. Like kids aren’t allowed to drink and they are in trouble maybe they will like drink the
.
Euhm I am positive and you are negative? You’re against it? Yeah, I think I should be
. . . . …. . .. . . . ... . . . .... .
higher
Oh, you think
you want it more than, than
drinking age should be
when you are not, when you,
higher? Yeah higher. Really? So like in America where u have to be twenty-one?
Really? Why? Mmh because there like so many thing
that can go wrong with alcohol
Mm mm, I think the
reason why a lot of things
go wrong is because peop-
le students start drinking at
a later age and they don’t grow up with getting used
to alcohol and when they reach the age when they’re al-
lowed to drink they are “yes I can finally drink alcohol” and they just like drink a lot
and don’t now how to handle themselves
So if you
go to a party right now you think like “oh I haven’t been
drinking for sixteen years
let’s drink a lot right now”? No because when I went
to America I was eighteen nineteen and I was used to drink in Belgium
Even
than, when you are allowed
though I don’t need to drink
to do it
a because, I was used to go
the Netherlands, like, uhm,
to a pub and drink a few
higher like, from sixteen
beers and in America I wasn’t
to eighteen, and that went
allowed anymore because I
pretty well
They did it in
So now, so
It
in the Netherlands you’re
was really stupid and I saw
not allowed to drink if you’re
other people (Americans)
under eighteen? Yeah, they
who turned twenty-one and
changed it. A couple years
all went crazy and drank way
ago. And
had to be twenty-one
We don’t have
to much
That went well actually
that, I think we all young stu-
They don’t sell it under eigh-
dents drink a lot now and
teen, they don’t sell when
then, but I think lowering
uh you have minors
the age will solve the pro-
it minors? I think it is
Is
But you said that
They don’t sell it when
lowering the drinking age is
you’re with someone who’s
good so they can used to it
under eighteen
so it’s actually like a drug, get
uhm I haven’t seen much
used to a drug? No no, but
drunk kids on the street or
blem
something
uh hm hm
Not really get used to it
I uhm
Have you
seen it in Belgium? HmmmI think
like a drug but like seeing
mm I don’t know
alchohol
everytime
most of the younger peop-
you’re able to get alcohol
le now, they start drinking
and
but you don’t want alcohol
because, they just like sud-
everytime your able to have
denly ah uh
it because it’s not a restric-
in Belgium and and Europe
tion it’s just, you’re allowed
and not on the streets
to do it
It’s like every
time you have the chance to do it you just, you’re more,
.
thing and get addicted to alcohol
I was like thirteen or fourteen
Yeah I think that’s
what happen when they get older and they suddenly can drink, they are allowed
. .... .. . .. . . . . So ah I think it’s, if
the rules are too strict, like in
America, it makes younger
people to want it more or to They just ask
do it more
at older people to get their booze so they get drinks and then they just drink
way too much, cause it’s But
exciting yeah
But it’s the same
way with smoking, like, uhm, people think it’s cool be-
cause you’re not allowed to do it under sixteen, so they will smoke
But, like in
this year it is disappearing
that problem, people aren’t smokers
Everybody is
starting to healthier and something like that
Yeah
and the reason for that is?
Uhm they didn’t lower the age for smoking
Like.
But they didn’t higher it either. And it’s just not healthy
and they get in trouble. Like kids aren’t allowed to drink and they are in trouble maybe they will like drink the
12
.
depression away or some-
So I started drinking when
to drink and then they do
stuff like that but if they are fourteen years old and they
can drink like, if they have, if
they could’ve been drinking for four years it’s much less exci exciting than they are
suddenly turning to twenBut what, what
ty-one
age are you thinking about? Fourteen
So when peo-
ple are like twelve and thirteen they will already start drinking because it’s cool, like, it’s the same, isn’t it?
Then they will start drinking when they are younger
No I don’t I don’t think so
Cause it’s on the age
of fourteen they really, like,
start to getting Dutch people alcohol
.
Euhm I am positive and you are negative? You’re against it? Yeah, I think I should be
. . . . …. . .. . . . ... . . . .... .
higher
Oh, you think
you want it more than, than
drinking age should be
when you are not, when you,
higher? Yeah higher. Really? So like in America where u have to be twenty-one?
Really? Why? Mmh because there like so many thing
that can go wrong with alcohol
Mm mm, I think the
reason why a lot of things
go wrong is because peop-
le students start drinking at
a later age and they don’t grow up with getting used
to alcohol and when they reach the age when they’re al-
lowed to drink they are “yes I can finally drink alcohol” and they just like drink a lot
and don’t now how to handle themselves
So if you
go to a party right now you think like “oh I haven’t been
drinking for sixteen years
let’s drink a lot right now”? No because when I went
to America I was eighteen nineteen and I was used to drink in Belgium
Even
than, when you are allowed
though I don’t need to drink
to do it
a because, I was used to go
the Netherlands, like, uhm,
to a pub and drink a few
higher like, from sixteen
beers and in America I wasn’t
to eighteen, and that went
allowed anymore because I
pretty well
They did it in
So now, so
It
in the Netherlands you’re
was really stupid and I saw
not allowed to drink if you’re
other people (Americans)
under eighteen? Yeah, they
who turned twenty-one and
changed it. A couple years
all went crazy and drank way
ago. And
had to be twenty-one
We don’t have
to much
That went well actually
that, I think we all young stu-
They don’t sell it under eigh-
dents drink a lot now and
teen, they don’t sell when Is
then, but I think lowering
uh you have minors
the age will solve the pro-
it minors? I think it is
But you said that
They don’t sell it when
lowering the drinking age is
you’re with someone who’s
good so they can used to it
under eighteen
so it’s actually like a drug, get
uhm I haven’t seen much
used to a drug? No no, but
drunk kids on the street or
blem
Have you
something
uh hm hm
Not really get used to it
I uhm
seen it in Belgium? HmmmI think
like a drug but like seeing
mm I don’t know
alchohol
everytime
most of the younger peop-
you’re able to get alcohol
le now, they start drinking
and
but you don’t want alcohol
because, they just like sud-
everytime your able to have
denly ah uh
it because it’s not a restric-
in Belgium and and Europe
tion it’s just, you’re allowed
and not on the streets
It’s like every
to do it
time you have the chance to do it you just, you’re more,
.
depression away or some-
.
thing and get addicted to alcohol
So I started drinking when I was like thirteen or fourteen
Yeah I think that’s
what happen when they get older and they suddenly can drink, they are allowed
. .... .. . .. . . . . So ah I think it’s, if
the rules are too strict, like in America, it makes younger
people to want it more or to They just ask
do it more
at older people to get their booze so they get drinks and then they just drink
way too much, cause it’s But
exciting
But it’s the same
yeah
way with smoking, like, uhm, people think it’s cool be-
cause you’re not allowed to do it under sixteen, so they will smoke
But, like in
this year it is disappearing
that problem, people aren’t Everybody is
smokers
starting to healthier and something like that
Yeah
and the reason for that is?
Uhm they didn’t lower the age for smoking
to drink and then they do
stuff like that but if they are fourteen years old and they
can drink like, if they have, if
they could’ve been drinking for four years it’s much less exci exciting than they are
suddenly turning to twenBut what, what
ty-one
age are you thinking about? Fourteen
So when peo-
ple are like twelve and thirteen they will already start drinking because it’s cool, like, it’s the same, isn’t it?
Then they will start drinking when they are younger
No I don’t I don’t think
Cause it’s on the age
so
of fourteen they really, like,
start to getting Dutch people alcohol
Like.
But they didn’t higher it either. And it’s just not healthy
and they get in trouble. Like kids aren’t allowed to drink and they are in trouble maybe they will like drink the
.
Euhm I am positive and you are negative? You’re against it? Yeah, I think I should be
. . . . …. . .. . . . ... . . . .... .
higher
Oh, you think
you want it more than, than
drinking age should be
when you are not, when you,
higher? Yeah higher. Really? So like in America where u have to be twenty-one?
Really? Why? Mmh because there like so many thing
that can go wrong with alcohol
Mm mm, I think the
reason why a lot of things
go wrong is because peop-
le students start drinking at
a later age and they don’t grow up with getting used
to alcohol and when they reach the age when they’re al-
lowed to drink they are “yes I can finally drink alcohol” and they just like drink a lot
and don’t now how to handle themselves
So if you
go to a party right now you think like “oh I haven’t been
drinking for sixteen years
let’s drink a lot right now”? No because when I went
to America I was eighteen nineteen and I was used to drink in Belgium
Even
than, when you are allowed
though I don’t need to drink
to do it
a because, I was used to go
the Netherlands, like, uhm,
to a pub and drink a few
higher like, from sixteen
beers and in America I wasn’t
to eighteen, and that went
allowed anymore because I
pretty well
They did it in
So now, so
It
in the Netherlands you’re
was really stupid and I saw
not allowed to drink if you’re
other people (Americans)
under eighteen? Yeah, they
who turned twenty-one and
changed it. A couple years
all went crazy and drank way
ago. And
had to be twenty-one
We don’t have
to much
That went well actually
that, I think we all young stu-
They don’t sell it under eigh-
dents drink a lot now and
teen, they don’t sell when
then, but I think lowering
uh you have minors
the age will solve the pro-
it minors? I think it is
Is
But you said that
They don’t sell it when
lowering the drinking age is
you’re with someone who’s
good so they can used to it
under eighteen
so it’s actually like a drug, get
uhm I haven’t seen much
used to a drug? No no, but
drunk kids on the street or
blem
Have you
something
uh hm hm
Not really get used to it
I uhm
seen it in Belgium? HmmmI think
like a drug but like seeing
mm I don’t know
alchohol
everytime
most of the younger peop-
you’re able to get alcohol
le now, they start drinking
and
but you don’t want alcohol
because, they just like sud-
everytime your able to have
denly ah uh
it because it’s not a restric-
in Belgium and and Europe
tion it’s just, you’re allowed
and not on the streets
It’s like every
to do it
time you have the chance to do it you just, you’re more,
.
depression away or some-
.
thing and get addicted to alcohol
So I started drinking when I was like thirteen or fourteen
Yeah I think that’s
what happen when they get older and they suddenly can drink, they are allowed
. .... .. . .. . . . . So ah I think it’s, if
the rules are too strict, like in America, it makes younger
people to want it more or to They just ask
do it more
at older people to get their booze so they get drinks and then they just drink
way too much, cause it’s But
exciting
But it’s the same
yeah
way with smoking, like, uhm, people think it’s cool be-
cause you’re not allowed to do it under sixteen, so they will smoke
But, like in
this year it is disappearing
that problem, people aren’t Everybody is
smokers
starting to healthier and something like that
Yeah
and the reason for that is?
Uhm they didn’t lower the age for smoking
to drink and then they do
stuff like that but if they are fourteen years old and they
can drink like, if they have, if
they could’ve been drinking for four years it’s much less exci exciting than they are
suddenly turning to twenBut what, what
ty-one
age are you thinking about? Fourteen
So when peo-
ple are like twelve and thirteen they will already start drinking because it’s cool, like, it’s the same, isn’t it?
Then they will start drinking when they are younger
No I don’t I don’t think
Cause it’s on the age
so
of fourteen they really, like,
start to getting Dutch people alcohol
Like.
But they didn’t higher it either. And it’s just not healthy
and they get in trouble. Like kids aren’t allowed to drink and they are in trouble maybe they will like drink the
.
Euhm I am positive and you are negative? You’re against it? Yeah, I think I should be
. . . . …. . .. . . . ... . . . .... .
higher
Oh, you think
you want it more than, than
drinking age should be
when you are not, when you,
higher? Yeah higher. Really? So like in America where u have to be twenty-one?
Really? Why? Mmh because there like so many thing
that can go wrong with alcohol
Mm mm, I think the
reason why a lot of things
go wrong is because peop-
le students start drinking at
a later age and they don’t grow up with getting used
to alcohol and when they reach the age when they’re al-
lowed to drink they are “yes I can finally drink alcohol” and they just like drink a lot
and don’t now how to handle themselves
So if you
go to a party right now you think like “oh I haven’t been
drinking for sixteen years
let’s drink a lot right now”? No because when I went
to America I was eighteen nineteen and I was used to drink in Belgium
Even
than, when you are allowed
though I don’t need to drink
to do it
a because, I was used to go
the Netherlands, like, uhm,
to a pub and drink a few
higher like, from sixteen
beers and in America I wasn’t
to eighteen, and that went
allowed anymore because I
pretty well
They did it in
So now, so
It
in the Netherlands you’re
was really stupid and I saw
not allowed to drink if you’re
other people (Americans)
under eighteen? Yeah, they
who turned twenty-one and
changed it. A couple years
all went crazy and drank way
ago. And
had to be twenty-one
We don’t have
to much
That went well actually
that, I think we all young stu-
They don’t sell it under eigh-
dents drink a lot now and
teen, they don’t sell when
then, but I think lowering
uh you have minors
the age will solve the pro-
it minors? I think it is
Is
But you said that
They don’t sell it when
lowering the drinking age is
you’re with someone who’s
good so they can used to it
under eighteen
so it’s actually like a drug, get
uhm I haven’t seen much
used to a drug? No no, but
drunk kids on the street or
blem
something
uh hm hm
Not really get used to it
I uhm
Have you
seen it in Belgium? HmmmI think
like a drug but like seeing
mm I don’t know
alchohol
everytime
most of the younger peop-
you’re able to get alcohol
le now, they start drinking
and
but you don’t want alcohol
because, they just like sud-
everytime your able to have
denly ah uh
it because it’s not a restric-
in Belgium and and Europe
tion it’s just, you’re allowed
and not on the streets
to do it
It’s like every
time you have the chance to do it you just, you’re more,
.
depression away or some-
.
thing and get addicted to alcohol
So I started drinking when I was like thirteen or fourteen
Yeah I think that’s
what happen when they get older and they suddenly can drink, they are allowed
. .... .. . .. . . . . So ah I think it’s, if
the rules are too strict, like in America, it makes younger
people to want it more or to They just ask
do it more
at older people to get their booze so they get drinks and then they just drink
way too much, cause it’s But
exciting yeah
But it’s the same
way with smoking, like, uhm, people think it’s cool be-
cause you’re not allowed to do it under sixteen, so they will smoke
But, like in
this year it is disappearing
that problem, people aren’t smokers
Everybody is
starting to healthier and something like that
Yeah
and the reason for that is?
Uhm they didn’t lower the age for smoking
to drink and then they do
stuff like that but if they are fourteen years old and they
can drink like, if they have, if
they could’ve been drinking for four years it’s much less exci exciting than they are
suddenly turning to twenBut what, what
ty-one
age are you thinking about? Fourteen
So when peo-
ple are like twelve and thirteen they will already start drinking because it’s cool, like, it’s the same, isn’t it?
Then they will start drinking when they are younger
No I don’t I don’t think so
Cause it’s on the age
of fourteen they really, like,
start to getting Dutch people alcohol
Like.
But they didn’t higher it either. And it’s just not healthy
and they get in trouble. Like kids aren’t allowed to drink and they are in trouble maybe they will like drink the
13
.
Euhm I am positive and you are negative? You’re against it? Yeah, I think I should be
. . . . …. . .. . . . ... . . . .... . Oh, you think
higher
you want it more than, than
drinking age should be
when you are not, when you,
higher? Yeah higher. Really? So like in America where u have to be twenty-one?
Really? Why? Mmh because there like so many thing
that can go wrong with alcohol
Mm mm, I think the
reason why a lot of things
go wrong is because peop-
le students start drinking at
a later age and they don’t grow up with getting used
to alcohol and when they reach the age when they’re al-
lowed to drink they are “yes I can finally drink alcohol” and they just like drink a lot
and don’t now how to handle themselves
So if you
go to a party right now you think like “oh I haven’t been
drinking for sixteen years
let’s drink a lot right now”? No because when I went
to America I was eighteen nineteen and I was used to drink in Belgium
Even
than, when you are allowed
though I don’t need to drink
to do it
a because, I was used to go
the Netherlands, like, uhm,
to a pub and drink a few
higher like, from sixteen
beers and in America I wasn’t
to eighteen, and that went
allowed anymore because I
pretty well
They did it in
So now, so
It
in the Netherlands you’re
was really stupid and I saw
not allowed to drink if you’re
other people (Americans)
under eighteen? Yeah, they
who turned twenty-one and
changed it. A couple years
all went crazy and drank way
ago. And
had to be twenty-one
We don’t have
to much
That went well actually
that, I think we all young stu-
They don’t sell it under eigh-
dents drink a lot now and
teen, they don’t sell when
then, but I think lowering
uh you have minors
the age will solve the pro-
it minors? I think it is
Is
But you said that
They don’t sell it when
lowering the drinking age is
you’re with someone who’s
good so they can used to it
under eighteen
so it’s actually like a drug, get
uhm I haven’t seen much
used to a drug? No no, but
drunk kids on the street or
blem
I uhm
Have you
something
uh hm hm
Not really get used to it
seen it in Belgium? HmmmI think
like a drug but like seeing
mm I don’t know
alchohol
everytime
most of the younger peop-
you’re able to get alcohol
le now, they start drinking
and
but you don’t want alcohol
because, they just like sud-
everytime your able to have
denly ah uh
it because it’s not a restric-
in Belgium and and Europe
tion it’s just, you’re allowed
and not on the streets
It’s like every
to do it
time you have the chance to do it you just, you’re more,
.
depression away or some-
.
thing and get addicted to alcohol
So I started drinking when I was like thirteen or fourteen
Yeah I think that’s
what happen when they get older and they suddenly can drink, they are allowed
. .... .. . .. . . . . So ah I think it’s, if
the rules are too strict, like in
America, it makes younger
people to want it more or to They just ask
do it more
at older people to get their booze so they get drinks and then they just drink
way too much, cause it’s But
exciting
But it’s the same
yeah
way with smoking, like, uhm, people think it’s cool be-
cause you’re not allowed to do it under sixteen, so they will smoke
But, like in
this year it is disappearing
that problem, people aren’t Everybody is
smokers
starting to healthier and something like that
Yeah
and the reason for that is?
Uhm they didn’t lower the age for smoking
to drink and then they do
stuff like that but if they are fourteen years old and they
can drink like, if they have, if
they could’ve been drinking for four years it’s much less exci exciting than they are
suddenly turning to twenBut what, what
ty-one
age are you thinking about?
So when peo-
Fourteen
ple are like twelve and thirteen they will already start drinking because it’s cool, like, it’s the same, isn’t it?
Then they will start drinking when they are younger
No I don’t I don’t think
Cause it’s on the age
so
of fourteen they really, like,
start to getting Dutch people alcohol
Like.
But they didn’t higher it either. And it’s just not healthy
and they get in trouble. Like kids aren’t allowed to drink and they are in trouble maybe they will like drink the
.
Euhm I am positive and you are negative? You’re against it? Yeah, I think I should be
. . . . …. . .. . . . ... . . . .... . Oh, you think
higher
you want it more than, than
drinking age should be
when you are not, when you,
higher? Yeah higher. Really? So like in America where u have to be twenty-one?
Really? Why? Mmh because there like so many thing
that can go wrong with alcohol
Mm mm, I think the
reason why a lot of things
go wrong is because peop-
le students start drinking at
a later age and they don’t grow up with getting used
to alcohol and when they reach the age when they’re al-
lowed to drink they are “yes I can finally drink alcohol” and they just like drink a lot
and don’t now how to handle themselves
So if you
go to a party right now you think like “oh I haven’t been
drinking for sixteen years
let’s drink a lot right now”? No because when I went
to America I was eighteen nineteen and I was used to drink in Belgium
Even
than, when you are allowed
though I don’t need to drink
to do it
a because, I was used to go
the Netherlands, like, uhm,
to a pub and drink a few
higher like, from sixteen
beers and in America I wasn’t
to eighteen, and that went
allowed anymore because I
pretty well
They did it in
So now, so
It
in the Netherlands you’re
was really stupid and I saw
not allowed to drink if you’re
other people (Americans)
under eighteen? Yeah, they
who turned twenty-one and
changed it. A couple years
all went crazy and drank way
ago. And
had to be twenty-one
We don’t have
to much
That went well actually
that, I think we all young stu-
They don’t sell it under eigh-
dents drink a lot now and
teen, they don’t sell when
then, but I think lowering
uh you have minors
the age will solve the pro-
it minors? I think it is
Is
But you said that
They don’t sell it when
lowering the drinking age is
you’re with someone who’s
good so they can used to it
under eighteen
so it’s actually like a drug, get
uhm I haven’t seen much
used to a drug? No no, but
drunk kids on the street or
blem
I uhm
Have you
something
uh hm hm
Not really get used to it
seen it in Belgium? HmmmI think
like a drug but like seeing
mm I don’t know
alchohol
everytime
most of the younger peop-
you’re able to get alcohol
le now, they start drinking
and
but you don’t want alcohol
because, they just like sud-
everytime your able to have
denly ah uh
it because it’s not a restric-
in Belgium and and Europe
tion it’s just, you’re allowed
and not on the streets
to do it
It’s like every
time you have the chance to do it you just, you’re more,
.
depression away or some-
.
thing and get addicted to alcohol
So I started drinking when I was like thirteen or fourteen
Yeah I think that’s
what happen when they get older and they suddenly can drink, they are allowed
. .... .. . .. . . . . So ah I think it’s, if
the rules are too strict, like in
America, it makes younger
people to want it more or to They just ask
do it more
at older people to get their booze so they get drinks and then they just drink
way too much, cause it’s But
exciting
But it’s the same
yeah
way with smoking, like, uhm, people think it’s cool be-
cause you’re not allowed to do it under sixteen, so they will smoke
But, like in
this year it is disappearing
that problem, people aren’t Everybody is
smokers
starting to healthier and something like that
Yeah
and the reason for that is?
Uhm they didn’t lower the age for smoking
to drink and then they do
stuff like that but if they are fourteen years old and they
can drink like, if they have, if
they could’ve been drinking for four years it’s much less exci exciting than they are
suddenly turning to twenBut what, what
ty-one
age are you thinking about?
So when peo-
Fourteen
ple are like twelve and thirteen they will already start drinking because it’s cool, like, it’s the same, isn’t it?
Then they will start drinking when they are younger
No I don’t I don’t think so
Cause it’s on the age
of fourteen they really, like,
start to getting Dutch people alcohol
Like.
But they didn’t higher it either. And it’s just not healthy
and they get in trouble. Like kids aren’t allowed to drink and they are in trouble maybe they will like drink the
.
Euhm I am positive and you are negative? You’re against it? Yeah, I think I should be Oh, you think
higher
but like seeing alchohol and
drinking age should be
everytime you’re able to get
higher? Yeah higher. Really? So like in America where
.
u have to be twenty-one? Really? Why? Mmh because there like so many thing that can go wrong with alcohol
Mm mm, I think the
reason why a lot of things go wrong is because people students start drinking at a later age and they don’t grow up with getting used to alcohol and when they reach
the
age
.
alcohol everytime your able
I was eighteen nineteen
to have it because it’s not
and I was used to drink in
a restriction it’s just, you’-
Belgium
Even though
re allowed to do it
It’s
I don’t need to drink a be-
like every time you have
cause, I was used to go to a
the chance to do it you just,
pub and drink a few beers
you’re more, you want it
and in America I wasn’t allo-
more than, than when you
wed anymore because I had
are not, when you,
.
to be twenty-one
It was
….
changed it. A couple years ago. And
That went well actually
They don’t sell it under
eighteen, they don’t
the streets
So I started
drinking when I was like thirteen or fourteen
.
So ah I
think it’s, if the rules are too
strict, like in America, it makes younger people to want it more or to do it more
t h a n ,
really stupid and I saw other
al-
lowed
to
people (Americans) who
drink they
.
are “yes I can
finally
drink alcohol” and they just
like drink a lot and don’t now how to handle themSo if you go to a
party right now you think like “oh I haven’t been drinking
for sixteen years let’s drink a lot right now”? No becau-
. . . . ...
turned twenty-one and all
went crazy and drank way to
much
We
don’t
when you
have that, I think we all
are
young students drink a lot
it
now and then, but I think
Netherlands,
lowering the age will solve
higher like, from sixteen
But you
to eighteen, and that went
the problem
said that lowering the drinking age is good so they
allowed
to
do
They did it in the
pretty well
like,
uhm,
So now, so
in the Netherlands you’re
can used to it so it’s actu-
not allowed to drink if you’re
ally like a drug, get used to
under eighteen? Yeah, they
a drug? No no, but uh hm hm
Not real-
ly get used to it like a drug
. . .... . . ...
sell when uh you have minors
Is it minors? I think
it is
They don’t sell it
when you’re with someone who’s under eighteen
I uhm uhm I haven’t seen much drunk kids on the street
or
something
Have you seen it in Bel-
gium? Hmmmmm I don’t know
I think most of
the younger people now, they start drinking because, they just like suddenly ah uh in Belgium
14
..
and and Europe and not on
when
they’re
selves
.
alcohol but you don’t want
se when I went to America
They
just
ask
at
older people to get their booze so they get drinks and then they just drink way too much, cause it’s exciting yeah
But
But it’s the same
way with smoking, like, uhm, people think it’s cool becau-
. ...
drink a lot and don’t
a drug? No no, but uh hm
now how to hand-
hm
le
themselves
a drug but like seeing
party right now you
alchohol and eve-
think like “oh I ha-
rytime
ven’t been drinking for
sixteen
when I went to
want al-
Euhm
America I was
cohol
eighteen ni-
every-
neteen
t i m e
sitive and you are
and
ne-
gative? Yo u ’ r e
.
able
to it
n
B elg i um
drinking
age
higher.
I
Really?
.
a
. . . in
it’s just,
makes
more They
. .
more,
grow up with getting used
ple (Americans) who turned
to alcohol and when they
twenty-one and all went
reach the age when they’re
crazy and drank way to
sixteen to eighteen, and that went pretty So now, so
well
We handed in the last design
too much, cause it’s ex-
in the Netherlands
that, I think we all young
…. .. . . .
ring the age will solve the But you said
of a champagne bottle. The
se you’re not allowed to do it under sixteen, so they will But, like in this
smoke
year it is disappearing that problem,
teen, they don’t sell when uh
smokers
Is it mi-
people
aren’t
colours work really well together.
Everybody is
starting to healthier and so-
They
mething like that
Yeah
don’t sell it when you’re with
and the reason for that is?
someone who’s under eigh-
Uhm they didn’t lower
teen
that lowering the drinking
people think it’s cool becau-
That went well actually
nors? I think it is
and then, but I think lowe-
But it’s the same
way with smoking, like, uhm,
They don’t sell it under eighyou have minors
students drink a lot now
yeah
which reminds us of the popping
But
citing
uhm, higher like, from
We don’t have
.... . ..
then they just drink way
They did it in
it
to
they get drinks and
the Netherlands, like,
It was really
ol-
people
get their booze so
you are allowed to do
wasn’t allowed anymore
at
der
we could visualize with text only.
.
just
ask
the
when you, than, when
I
because I had to be twen-
problem
to do it
It’s
you’re
different shapes and illustrations
it
more or
do
than when you are not,
America
ty-one
cohol” and they just like
want
you want it more than,
stupid and I saw other peo-
“yes I can finally drink al-
rica, it
have
just,
a later age and they don’t
much
Ame-
.
you
le students start drinking at
allowed to drink they are
like in
res-
triction
chance to do it you
go to a pub and
go wrong is because peop-
strict,
it’s not a
younger people to
like every time
to
drink
drink a few beers and
reason why a lot of things
cause
it
don’t
need
was used to
Mm mm, I think the
are too
to
Really? Why? Mmh becau-
hol
So
fourteen
b e -
w e d
because, I
that can go wrong with alco-
Later we started to think about
was like thirteen or
allo-
u have to be twenty-one? se there like so many thing
ted drinking when I
you’re
though
should be higher? Yeah
.
E v e n
So like in America where
So I star-
streets
couple
if the rules
have
Oh, you think
colours in the first designs.
rope and not on the
changed A
ah I think it’s,
used
i
I think I
should be
they
in
Belgium and and Eu-
eighteen? Yeah,
years ago. And
w a s o
uh
if you’re under
it.
y o u r
drink
it? Yeah,
higher
I
t
against
you’re not al-
you
d o n ’t
just like suddenly ah
lowed to drink
alcohol but
We experimented a lot with
people
king because, they
you’re
now”? No because
... . .
younger
now, they start drin-
able to get
years
let’s drink a lot right
I am po-
think most of the
Not
really get used to it like
So if you go to a
We used a dark brown-grey
I uhm uhm I haven’t
seen much drunk kids on the
age is good so they can
Have
street or something
used to it so it’s actually
you seen it in Belgium? Hm-
like a drug, get used to
colour so it is not too hard and
I
mmmm I don’t know
the yellow makes it look even
.
.
more like champagne.
Euhm I am positive
and you are negative? You’re against it? Yeah, I think I should be higher
Oh, you think drinking age should be higher? Yeah
higher. Really? So like in America where u have to be twenty-one? Really? Why? Mmh because there like so many thing that can go wrong with alcohol
Mm mm, I think the reason why a lot of things go wrong is because peo-
ple students start drinking at a later age and they don’t grow up with getting used to alcohol and when they reach the age when they’re allowed to
just like drink a lot
drink they are “yes I can finally drink alcohol” and they
.
.
I don’t need to
.
I went to America I was eighteen nineteen and I was used to drink in Belgium
a few beers and in America I wasn’t allowed anymore because It was really stupid and I saw other people (Americans) who turned twen-
... . . . … . . . .
ty-one and all went crazy and drank way to much
We don’t have that, I think we all young students
get
But you said that lowering the drinking age
is good so they can used to it so it’s actually like
Even though
a
drink a lot now and then, but I think lowering the age will solve the problem
.
ven’t been drinking for sixteen years let’s drink a lot right now”? No because when
drink a because, I was used to go to a pub and drink I had to be twenty-one
.
and don’t now how to handle themselves
So if you go to a party right now you think like “oh I ha-
drug,
used
to
a
drug? No no, but uh hm hm
Not really get used to it like a drug but like seeing al-
chohol and everytime you’re able to get alcohol but you don’t want
not a restriction
alcohol everytime your able
It’s like every
it’s just, you’re allowed to do it
to have it because it’s
time you have the chance to do it you just, you’re more, you
want it more than, than when you are not, when you, than, when you are allowed to do it They did it in the Netherlands, like, uhm, higher like, from sixSo
teen to eighteen, and that went pretty well
now, so in the
.. ... . ... . . . . under
eighteen,
Netherlands you’re not allowed to drink
if you’re under eighteen? Yeah, they changed it. A couple years
Is it minors? I think it is
minors
That went well
ago. And
they don’t sell when uh you have
They don’t sell it
actually
They
don’t sell it when you’re with someone who’s under eigh-
I uhm uhm I haven’t seen much drunk kids on the street or something
teen
Have you
I think most of the younger people now, they
seen it in Belgium? Hmmmmm I don’t know
start drinking because, they just like suddenly ah uh
when I was like thirteen or fourteen
So I
But yeah
So
ah I think it’s, if the rules are too strict, like in America,
cause it’s exciting
But it’s the same way with smo-
it makes younger people to want it more or to do it more
.
They just ask at
older people to get their booze so they get drinks and then they just drink way too much,
king, like, uhm, people think it’s cool because you’re not allowed to do
But, like in this year it is disappearing that problem, people aren’t smo-
it under sixteen, so they will smoke
Everybody is starting to healthier and something like that
kers
. .
started drinking
in Belgium and and Europe
and not on the streets
Yeah and the reason for that is? Uhm they
Like. But they didn’t higher it either.
didn’t lower the age for smoking
And it’s just not healthy and they get in trouble. Like kids aren’t allo-
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15
QUOTES “86% of pupils, aged 11-15 in England, who did not live with anyone who drank alcohol had never drunk alcohol themselves, compared with 40% of pupils who lived with three or more drinkers.” “The greater a young person’s self-esteem, the greater their ability to bounce back from difficult situations and the less likely they are to drink.” “Evidence also indicates that alcohol plays a significant role in the amount of crime committed by people under the age of 18. Recent studies also suggest that alcohol can cause negative neurological effects into adulthood.” “Early alcohol use has also been proposed as a marker of later sexual risk, including higher rates of unplanned sex, low condom use, multiple sexual partners, sexually transmitted infections and early pregnancy.” “The brain is a crucial area of a child’s physiological development. Alcohol is capable of affecting the entire organ, but particularly the frontal lobes, which are responsible for ‘higher level’ thinking such as planning, decision making and judging the likely consequences of actions. This part of the brain continues to develop throughout adolescence, which has led some to suggest that adolescent brains are more sensitive to alcohol than adult brains.” “Research into the physiological effects of alcohol on adolescents is in its infancy. Ultimately, while more is being found out about the health effects of underage drinking, many medical experts urge caution over the consumption of alcohol, believing it best if the age of alcohol consumption is delayed well into adulthood.” “In the long run, the age of onset plays a vital part in determining the chances of developing alcohol-related problem in adult life. One American report found that young people who began drinking before the age of 15 were 4 times more likely to develop alcohol dependence than those who began drinking at the age of 21.”
16
“Young people are more likely to drink, to drink frequently and to drink to excess if they: • receive less supervision from a parent or other close adult; • spend more than two evenings a week with friends or have friends who drink; • are exposed to a close family member, especially a parent, drinking or getting drunk; • have positive attitudes towards and expectations of alcohol; and • have very easy access to alcohol.” “Increasing alcohol consumption amongst some young people (in particular those aged under 18), and the harm related to it, have become significant concerns in the UK.” “The source of alcohol when last drinking: the odds of being an excessive drinker increase respectively if a young person is buying their alcohol, is given alcohol by an older sibling or is stealing alcohol (either stealing themselves or aware that others have stolen it).”
17
THE MASTER ARGUMENT The brain is a crucial area of a child’s physiological development. Alcohol is capable of affecting the entire organ but particularly the frontal lobes, which are responsible for ‘higher level’ thinking such as planning, decision making and judging the likely consequences of actions. This part of the brain continues to develop throughout adolescence, which has led some to suggest that adolescent brains are more sensitive to alcohol than adult brains.
Early alcohol use has also been proposed as a marker of later sexual risk, including higher rates of unplanned sex, low condom use, multiple sexual partners, sexually transmitted infections and early pregnancy. Evidence also indicates that alcohol plays a significant role in the amount of crime committed by people under the age of 18. 86% of pupils, aged 11-15 in England, who did not live with anyone who drank alcohol had never drunk alcohol themselves, compared with 40% of pupils who lived with three or more drinkers. The odds of being an excessive drinker increase respectively if a young person is buying their alcohol, is given alcohol by an older sibling or is stealing alcohol (either stealing themselves or aware that others have stolen it). 18
The greater a young person’s self-esteem, the greater their ability to bounce back from difficult situations and the less likely they are to drink. In the long run, the age of onset plays a vital part in determining the chances of developing alcohol-related problems in adult life. One American report found that young people who began drinking before the age of 15 were 4 times more likely to develop alcohol dependence than those who began drinking at the age of 21. Many medical experts urge caution over the consumption of alcohol, believing it best if the age of alcohol consumption is delayed well into adulthood.
Young people are more likely to drink, to drink frequently and to drink to excess if they: receive less supervision from a parent or other close adult; spend more than two evenings a week with friends or have friends who drink; are exposed to a close family member, especially a parent, drinking or getting drunk; have positive attitudes towards and expectations of alcohol; and have very easy access to alcohol. Young people are more likely to drink if they have very easy access to alcohol.
19
u
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The brain is a crucial area of a child's physiological development. Alcohol is capable of affecting the entire organ, but particularly the frontal lobes, which are responsible for 'higher level' thinking such as planning, decision making and judging the likely consequences of actions. This part of the brain continues to develop throughout adolescence, which has led some to suggest that
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Because there like so many things that can go wrong with alcohol. Increasing alcohol consumption amongst some young people (in particular those aged under 18), and the harm related to it, have become significant concerns in the UK.
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alcohol plays a significant role in the amount of crime committed by people under the age of 18.
Recent studies also suggest that alcohol can cause negative neurological effects into adulthood. So, if you go to a party right now you think like “oh I haven’t been drinking for 16 years let’s drink a lot right now”. 86% of pupils, aged 11-15 in England, who did not live with anyone who drank alcohol had never drunk alcohol themselves, compared with 40% of pupils who lived with three or more drinkers.” But you said that lowering the drinking age is good so they can used to it so it’s actually like a drug, get used to a drug?
bounce back from difficult situations and the less likely they are to drink. The source of alcohol when last drinking: the odds of being an excessive drinker increase respectively if a young person is buying their alcohol, is given alcohol by an older sibling or is stealing alcohol (either stealing themselves or aware that others have stolen it). They did it in the Netherlands, from sixteen to eighteen, and that went pretty well. Like kids aren’t allowed to drink and they are in trouble maybe they will like drink the depression away or something and get addicted to alcohol. In the long run, the age of onset plays a vital part in determining the chances of developing alcohol-related problem in adult life. One American report found that young people who began drinking before the age of 15 were 4 times more likely to develop alcohol dependence than those who began drinking at the age of 21. But what, what age are you thinking about? Research into the physiological effects of alcohol on adolescents is in its infancy. Ultimately, while more is being found out about the health effects of underage drinking, many medical experts urge caution over the consumption of alcohol, believing it best if the age of alcohol consumption is delayed well into adulthood. So when
The greater a young person’s self-esteem, the greater their ability to
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Early alcohol use has also been proposed as a marker of later sexual risk, including higher rates of unplanned sex, low condom use, multiple sexual partners, sexually transmitted infections and early pregnancy. Evidence also indicates that
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Young people are more likely to drink, to drink frequently and to drink to excess if they have very easy access to alcohol.
FIRST DESIGN WITH MUTIPLE SQUARES My first design clearly shows an organized and a disorganized side. Since I did not really knew what to do with the square layout, I decided to keep it simple and just kept four squares together.
20
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alcohol alcohol alcohol alcohol plays plays a siga sigplays plays a siga significant nificant nificant rolenificant role in the in the role role in the in amount amount of the of amount amount ofcomof crime crime comcrime crime committed mitted bycomby mitted mitted by by people people people under under the the adolescent adolescent people ageunder age of the 18. of the 18. adolescent adolescent brains brains are are under agestudies age of 18. of 18. Recent also studies also brains brains aresensiare Recent more more sensisuggestsuggest that alcohol that alcohol can can studies Recent also studies cause negative cause negative neurolo-also neurolomore tivemore tosensialtive tosensial- Recent suggest suggest that into alcohol that alcohol can adultcan gical effects gical effects adultinto cause cause negative neurolohood. negative So, hood. if you So, goif to youaneurologo to a tive tive tothan altothan al- gical cohol cohol gical into effects adultintoyou adultparty effects right party now right you now think think hood. hood. if“oh you So, if to youa go to a like “ohSo, I haven’t been like I go haven’t been cohol cohol thanthan party adult adult right party right you think you think drinking fornow 16 years let’s drinking fornow 16 years let’s like like I haven’t “oh I haven’t been been drink“oh a lot right now”. drink a lot right now”. adult adult brains. brains. drinkingdrinking for 16 years let’s for 16 years let’s drink a lot right now”. drink a aged lot rightaged now”. 86% of pupils, 86% of pupils, brains. brains. 11-15 in11-15 England, who in England, who
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86% of pupils, 86% of aged pupils, aged did not live not with anyone did live with anyone 11-15 in11-15 England, who in England, who drank alcohol had who who drank alcohol had did notdrunk live not with anyone did live with anyone never alcohol never drunk alcohol who drank alcohol had who drank alcohol had themselves, compared themselves, compared never drunk alcohol never drunk alcoholwho with 40% of pupils with 40% ofwho pupils themselves, compared themselves, compared lived with three orthree more lived with or more with 40% of pupils who with 40% pupils who drinkers.” But youof said drinkers.” But you said lived with three more lived with three more that lowering theordrinthat lowering theordrindrinkers.” youisso said But yousosaid king agedrinkers.” isBut good they king age good they that lowering drinthat lowering drincan used to used it the so it’s can to it the so it’s king ageking is good they issogood so get they actually like aage drug, actually like aget drug, can ittosoa it’s used to it so it’s usedused to can a to drug? used drug? actually actually like a drug, like aget drug, get used to used a drug? a drug? The greater ato young The greater a young person’sperson’s self-esteem, the self-esteem, the The greater aability young The aability youngto greater theirgreater greater theirto person’sperson’s self-esteem, the self-esteem, the greater greater their ability theirtoability to
back from diffibounce bounce back from difficult situations cult situations and theand the bounce back from diffibounce back from diffiless likely they are to less likely they are to cult situations cult situations andof theandofthe drink. The source drink. The source less likely they aredrinto less likely they are to last alcohol when alcohol when last drindrink. The source of drink. The source of king: the of being king: the odds ofodds being alcohol when last drinalcohol when last drinan excessive drinker an excessive drinker the odds king: theking: odds ofrespectively being increase if a increase respectively if of a being an excessive drinker an excessive drinker young person is buying young person is buying increase respectively increase respectively if their alcohol, is agivenif a their alcohol, is given young person is buying young is buying alcohol by an older alcoholperson by an older their alcohol, is given their alcohol, isor given sibling is stealing sibling or is stealing by an older alcohol alcohol by an older (either stealing (either stealing sibling or is or stealing sibling or is or stealing themselves aware that themselves aware that alcohol (either stealing alcohol (either stealing others have stolen it). others have stolen it). orthat aware that themselves ordid aware They it in the They didthemselves it in the others haveit). stolen others have stolen Netherlands, from it). Netherlands, from They inand the They didto iteighteen, in did the sixteen toiteighteen, and sixteen Netherlands, from Netherlands, from that went pretty well. that went pretty well. sixteen to eighteen, and sixteen to eighteen, and went prettyallowed well. that pretty well. Like kidsallowed aren’t Like went kidsthat aren’t drink to drinkto and theyand arethey in are in kidsthey aren’t allowed Like kidsLike aren’t allowed trouble maybe will trouble maybe willthey to drink and to and they arethey in are in like drink the depression likedrink drink the depression maybe will trouble maybe willtheyand away orthey something away ortrouble something and like drink the depression like drink the depression get addicted to alcohol. get addicted to alcohol. away or something away something and In the long run, age In theor long run, the agethe and get addicted toa alcohol. get addicted toa alcohol. ofplays onset playspart vital part of onset vital In the long the age In the long run, therun, agethe in determining in determining the onset plays a vital part of onsetof plays a vital part chances of developing chances of developing in determining in determining the alcohol-related problem alcohol-related problemthe ofAmerideveloping chances ofadult developing in One Ameriin adult chances life. Onelife. alcohol-related problem alcohol-related problem canfound report found that can report that in adult life. One Ameriin adultpeople life. One Ameriyoung people who young who can report foundbefore that can report found that began drinking began drinking before young people who 4 young who the age of 15 the agepeople of 15 were 4 were began drinking began drinking before times more to times more likely tolikelybefore age of 15 4 the agethe of 15 were 4 were develop alcohol dependevelop alcohol depentimes more likely times likely to dence than those to who dencemore than those who develop alcohol develop alcohol depenbegan drinking the began drinking at the atdependence those who dence age those of than 21. who age of than 21. began drinking began drinking at the at the age of 21. age of 21. Butwhat what, what But what, age are age are you thinking you thinking about? about? Butwhat what, what But what, age are age are you thinking about? you thinking about? Research the physiResearch into theinto physieffects ologicalological effects of alco- of alcoResearch into the physiResearch into physihol on the adolescents is in hol on adolescents is in ological effects of alcoological effects of alcoits infancy. Ultimately, its infancy. Ultimately, hol on adolescents is in hol onmore adolescents in while is being while is more being its infancy. Ultimately, its infancy. Ultimately, found outthe about the found out about while is being while is more being health effects of underhealthmore effects of underfound outthe about the found out ageabout drinking, many age drinking, many health effects of urge underhealth of undermedical experts medicaleffects experts urge age many age drinking, many caution over concaution overdrinking, the con-the medical experts urge medical experts urge sumption of alcohol, sumption of alcohol, caution the ifconcaution over theover believing itthe best the believing it best ifconsumption of alcohol, sumption of of alcohol, age alcohol consumpage of alcohol consumpbelieving best if the believing it best ifitthe tion is delayed into tion is delayed well intowell age of alcohol consumpage of alcohol consumpadulthood. So when adulthood. So when tion is delayed tion is delayed well intowell into adulthood. adulthood. So whenSo when
people people are like are like twelve and thirteen they twelve and thirteen they people like people are like will already start drinking will already startare drinking twelve and thirteen they twelve and they because it’s cool, it’s because it’sthirteen cool, like, it’s like, willisn’t already startit?drinking will same, already startit?drinking the same, isn’t Then the Then because it’s cool, because it’s cool, like, it’s like, it’s will start drinking they willthey start drinking theisn’t same, isn’t it? Then the same, it? Then when they are younger. when they are younger. start drinking they willthey startwill drinking when are are younger. when they arethey younger. Young people more Young people are more likely tolikely drink,totodrink, drinkto drink Young more Young people are more frequently and are to drink frequently and people to drink likely totodrink, to receive drink likely toto drink, drink if they: to excess ifexcess they: receive frequently anda tofrom drink frequently and tofrom drink less supervision a less supervision toother if they:close receive to excess ifexcess they: receive parent or other parent or close less supervision a less supervision from a from adult; spend more than adult; spend more than parent other close parent or other close two evenings a week two evenings aor week adult; spend adult;friends spend more with friends ormore havethan with or havethan two evenings a week two evenings awho week friends drink; are friends who drink; are with friends have with friends have exposed to aorclose exposed to aor close friends who drink; are friendsmember, who drink; are family member, especialfamily especialexposed to drinking aor close or exposed to a close ly a parent, ly a parent, drinking family especialfamily member, especialgetting drunk; have getting drunk;member, have lyattitudes a parent, drinking or ly a parent, drinking or positive attitudes positive getting drunk; have getting towards drunk; have and expectatitowards and expectatipositive attitudes positive attitudes ons of alcohol; and have ons of alcohol; and have towards and expectatitowards and expectativery easy access to very easy access to ons of alcohol; and have ons of alcohol; and have alcohol. alcohol. very easyto access to very easy access alcohol.alcohol.
Young Young Young Young people people are are people people are are more more likely likely more more likely likely to drink, to drink, to to to drink, tofredrink, to drink drink fre-to drink drink fre- frequently quently quently quently and to to and anddrink totototo and drink drink toif toif drink excess excess excess if have excess if they have they theyvery have they have very easy easy veryaccess easy very access toeasy to access to to access alcohol. alcohol. alcohol. alcohol.
k hthaat th’sawhat ha Yeah I thYienakhthI atht’sinw ke pp pp o o sy yeaanrsd othlde and ethnewh en wh nld ce t ce t fourteenfoyueraterseo en ou y ca y e han e chan n d cannthd th ng he c h ne chke e.nty-one. twenty-otw rin r no no ve t have t e to o er k l eiyngk l ey g , sc y peo c ce t u ha u ta ta ike auou etike et e yo time yo e chan e chan ple m i r r t , if , e e s n to w a n ol if ol e gi e stnr s tr ch e th e th very very no t it more or d t d th t’sr p iocti i ,c like e like e ou hav ou hav ta t aon i ction i ey er hey er execo it.tIot’sdo it. It’s au oed t’s just. t’s just. e y time y d p i t o m t l i i r r d e ha and ha and n t e w w es es se You’re aYllou’re allo g… to w a n very very tric t ve v t it more or it’s like e like e tio n rictio n , i theey, i they exc it. It’s it. It’s it’s jus it’s jus ft it i n g sfuth su t. You’ret.aYllouw’reedatlolodwoed to do he … y c ddeey c dde nloyu n ou cldan ly can ld’ ’v ve bee edrbineke, thdrink, th ey are nd n e allowreindk to drink No I don’t I do rinki driynkaire allo n’t think s an an ng for ng for wed to d o. Cause four yeafrosuirt’syemaurs it’s mdu the d the it’s on t ch le ch nle he age ss e ss e n of fou xc xc rteen i i they reall y, lik e, s tart to ge
14
alc oh ol .
re t ya the ni n g ut if r that b enly tu f like dd re stuf are su t ya do they the ni n g ey than ut if r th g that b ly t u tin tuff like e sudden s ar do they ey than th g tin
Dutch pe ng op tti le
o
o
21
SQUARE LAYOUT I thought I could do more with the square layout to strengthen my design, so I started experimenting with the squares and found some interesting layouts.
22
23
24
25
26
FINAL SQUARE LAYOUT I eventually choose this square layout, where the bottom part is falling off, to show that the more you drink, the more you fall apart.
27
CREATING THE TEXTURE Initially my thought was that it would be interesting to experiment with liquid and create textures myself. I filled a plastic folder with a small amount of water and scanned it. I then scanned it multiple times while moving the folder to create a different texture after each scan.
28
29
DESIGN VARIATIONS After defining the square layout, I could really focus on the design itself. I moved the disorganized part to
Yeah, I think I should be higher.
the bottom where the
Because there like so many things that can go wrong with alcohol. Increasing alcohol consumption amongst some young people (in particular those aged under 18), and the harm related to it, have become significant concerns in the UK.
squares are falling off. I
alcohol plays a significant role in the amount of crime committed by people under the age of 18.
The brain is a crucial area of a child's physiological development. Alcohol is capable of affecting the entire organ, but particularly the frontal lobes, which are responsible for 'higher level' thinking such as planning, decision making and judging the likely consequences of actions. This part of the brain continues to develop throughout adolescence, which has led some to suggest that
also added the texture.
adolescent brains are more sensitive to alcohol than adult brains.
Like kids aren’t allowed to drink and they are in trouble maybe they will like drink the depression away or something and get addicted to alcohol. In the long run, the age of onset plays a vital part in determining the chances of developing alcohol-related problem in adult life. One American report found that young people who began drinking before the age of 15 were 4 times more likely to develop alcohol dependence than those who began drinking at the age of 21.
Recent studies also suggest that alcohol can cause negative neurological effects into adulthood. So, if you go to a party right now you think like “oh I haven’t been drinking for 16 years let’s drink a lot right now”.
But what, what age are you thinking about? Research into the physiological effects of alcohol on adolescents is in its infancy. Ultimately, while more is being found out about the health effects of underage drinking, many medical experts urge caution over the consumption of alcohol, believing it best if the age of alcohol consumption is delayed well into adulthood. So when
86% of pupils, aged 11-15 in England, who did not live with anyone who drank alcohol had never drunk alcohol themselves, compared with 40% of pupils who lived with three or more drinkers.” But you said that lowering the drinking age is good so they can used to it so it’s actually like a drug, get used to a drug?
people are like twelve and thirteen they will already start drinking because it’s cool, like, it’s the same, isn’t it? Then they will start drinking when they are younger. Young people are more likely to drink, to drink frequently and to drink to excess if they: receive less supervision from a parent or other close adult; spend more than two evenings a week with friends or have friends who drink; are exposed to a close family member, especially a parent, drinking or getting drunk; have positive attitudes towards and expectations of alcohol; and have very easy access to alcohol.
Young people are more likely to drink, to drink frequently and to drink to excess if they have very easy access to alcohol.
tiv
to be 2 1? Why?
re negative? e a n d you a
The greater a young person’s self-esteem, the greater their ability to
po
si
w
he
re
uh
ave
I am
bounce back from difficult situations and the less likely they are to drink. The source of alcohol when last drinking: the odds of being an excessive drinker increase respectively if a young person is buying their alcohol, is given alcohol by an older sibling or is stealing alcohol (either stealing themselves or aware that others have stolen it). They did it in the Netherlands, from sixteen to eighteen, and that went pretty well.
Early alcohol use has also been proposed as a marker of later sexual risk, including higher rates of unplanned sex, low condom use, multiple sexual partners, sexually transmitted infections and early pregnancy. Evidence also indicates that
, li k e i n A m
e ri
ca
rin tart d king at a l ater ss age and y’re allowed to d rink the he the y ar y do dle themselves. n e“ an yes ’t Ic an
ng
an
ed lik
ju
st
lc
oh
ol
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t of lot a ya wh to son d he rea se I think t gu ey ettin th with g nd a grow up ol” lcoh rink a finally d
rink
sg ow ron g is dw beca hen use p they eopl reach a lo e/stu the a t and den ge w don’ t hen t kno w ho t w to h
So
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l o t,
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ug dr
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the
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nd every time you’re hol a abl et alco og ing et see e not allowed to alc ke you ar do oh t li hen it. S ol nw bu oI bu tha sta ty to get their booz ore rte e so ou eople d it m er p the do dr nt old yg t in a a n et w kin sk u dr g ta ink yo wh us j sa y en nd he I th .T e en r th ey
a
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n go I w an to ent d th t a I in pu o A k w saw m b er e ot an a ll ic he d rp dr a I yo wa in un eo k g pl st e ud
Belgium. Even rink in thou to d gh I don sed ’t allowed anymo su ’t n I wasn re be wa eed rica cau me to d ri n k a dI se I nA an nd all went crazy and dra di 21 a nk w had to 19 an ned ay t b e 2 1 . It 8/ rs tur oo , but I think lowering the s 1 bee mu ho then age d w ch. W n ) w will e wa ns fe sol no a ica ve ot l er th e m ka (A rin sd t en
l It’s
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t. it oi be od to ca k dt le us it’s we ei op allo ,i t’s pe ft u’re not er he a restric n it’s just. Yo ng iti tio ru ou ng le s sy … ake are to o , it m strict, like in America
ve ha u yo e im yt er or ev e or m it nt wa
n when the t happe y ge nd then t wha t old he rink a at’s y er a to d ey are fourteen ye k th nd t ed ars o drinking f t if th hey low thin or been t bu ld a sudden re al hI ting than the ’ve tha nd t ly can drink, they a Yea y are ss exci ke hey ould ff li ch le sud can d ey c mu stu den rink like, if they have, if th it’s ly tu do ars rning e y to twenty-one. r fou 14
se it’s . Cau nk so ’t thi don
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30
bounce back from difficult situations and the less likely they are to drink. The source of alcohol when last drinking: the odds of being an excessive drinker increase respectively if a young person is buying their alcohol, is given alcohol by an older sibling or is stealing alcohol (either stealing themselves or aware that others have stolen it). They did it in the Netherlands, from sixteen to eighteen, and that went pretty well.
Yeah, I think I should be higher. Because there like so many things that can go wrong with alcohol. Increasing alcohol consumption amongst some young people (in particular those aged under 18), and the harm related to it, have become significant concerns in the UK.
Early alcohol use has also been proposed as a marker of later sexual risk, including higher rates of unplanned sex, low condom use, multiple sexual partners, sexually transmitted infections and early pregnancy. Evidence also indicates that
alcohol plays a significant role in the amount of crime committed by people under the age of 18.
The brain is a crucial area of a child's physiological development. Alcohol is capable of affecting the entire organ, but particularly the frontal lobes, which are responsible for 'higher level' thinking such as planning, decision making and judging the likely consequences of actions. This part of the brain continues to develop throughout adolescence, which has led some to suggest that
adolescent brains are more sensitive to alcohol than adult brains.
Recent studies also suggest that alcohol can cause negative neurological effects into adulthood. So, if you go to a party right now you think like “oh I haven’t been drinking for 16 years let’s drink a lot right now”.
But what, what age are you thinking about? Research into the physiological effects of alcohol on adolescents is in its infancy. Ultimately, while more is being found out about the health effects of underage drinking, many medical experts urge caution over the consumption of alcohol, believing it best if the age of alcohol consumption is delayed well into adulthood. So when
86% of pupils, aged 11-15 in England, who did not live with anyone who drank alcohol had never drunk alcohol themselves, compared with 40% of pupils who lived with three or more drinkers.” But you said that lowering the drinking age is good so they can used to it so it’s actually like a drug, get used to a drug?
Young people are more likely to drink, to drink frequently and to drink to excess if they: receive less supervision from a parent or other close adult; spend more than two evenings a week with friends or have friends who drink; are exposed to a close family member, especially a parent, drinking or getting drunk; have positive attitudes towards and expectations of alcohol; and have very easy access to alcohol.
Young people are more likely to drink, to drink frequently and to drink to excess if they have very easy access to alcohol.
tiv
to be 2 1? Why?
re negative? e a n d you a
The greater a young person’s self-esteem, the greater their ability to
po
si
w
he
re
uh
ave
I am
Like kids aren’t allowed to drink and they are in trouble maybe they will like drink the depression away or something and get addicted to alcohol. In the long run, the age of onset plays a vital part in determining the chances of developing alcohol-related problem in adult life. One American report found that young people who began drinking before the age of 15 were 4 times more likely to develop alcohol dependence than those who began drinking at the age of 21.
people are like twelve and thirteen they will already start drinking because it’s cool, like, it’s the same, isn’t it? Then they will start drinking when they are younger.
e ri
ca
rin tart d king at a l ater ss age and y’re allowed to d rink the he the y ar y do dle themselves. n e“ an yes ’t Ic an
ron g is dw lik beca ed hen use p they rink eopl reach a lo e/stu the a t and den ge w don’ t hen t kno w ho t w to h
, li k e i n A m
an
ng
sg
ow
So
ju
st
lc
oh
ol
hi
t of lot a ya wh to son d he rea use I think t g n ey i ett th ith g d w p n u a grow ol” lcoh rink a finally d
ca
us
a ,Iw
w as
re
don
e
su
e wh to d
se
y a ll
’t h
st u
av
e
em
.
d pi
th
,I at
l p ro b
t an w ’t
nd every time you’re hol a abl et alco og ing et ee are not allowed to alc es o k y i do n u oh tl it. S whe ol n bu a oI h bu ug sta et r t t r h e ty e g i r o b t o o e l d oze rte ou a so t peop d r it m e h t do dr ey n old in ge at n wa kin k td s u g rin ta s yo wh u ks j an en ey h d I th .T e en r th ey
n c hi to ex It le o it’s ab e .S ur us en yo ca te e ur h, tim r fo uc m o ry o n ve to ee le y irt ho wa th co k e al in lik dr as st w ju
No t re ch all an yg ce et to us do ed to i to do t yo it u it lik ju m st e o ,
lot
be
the
No
n go I w an to ent d th t a I in pu o A k w saw m b er e ot an a ll ic he d rp dr a I yo wa in un eo k g pl st e ud
Belgium. Even rink in thou to d gh I don sed ’t allowed anymo su ’t n I wasn re be wa eed rica cau me to d ri n k a dI se I A n a nd all went crazy and dra in 21 a nk w had to nd d 19 e a / n ay t b e 2 1 . It 8 rs tur oo but I think lowering th , n o s 1 bee e mu h e ag th ch. W nd ew )w a w s e i w n ll so fe no a ica lve ot er th e al m k n (A i dr s t en
ve ha u yo e im yt r or ve e ee or lik ha m it It’s ve it. nt it wa do be o to t ca k d le us it’s we ei op allo ,i t’s pe ft u’re not er he a restric n it’s just. Yo ng iti tio ru ou ng le s sy … ake are m t i to o , strict, like in America
n when the t happe y ge nd then t wha t old he rink a at’s y er a to d k th nd t they are fourteen year ed hey low ut if thin s ol en drinking fo sudden re al d an r at b hI e be ly can drink, they a d th ld’v e th s exciting than they ar Yea u s k i e o l l e c e su y can y ff ch dde mu if the drink like, stu , e s v ’ a h t o y n e i h i ft ly tu d ars rning to twenty-one. r ye fou 14
e it’s Caus
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ally, like, start to gett n they re ing fourtee age of
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n’t I do No
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l.
31
CREATING THE DISTORTED TEXT The bottom part was still pretty sober so I tried to add more distortion to the text. Again, I experimented with my scanner. I printed out the bottom squares from the last design and scanned them while moving it constantly. This technique added a really nice, distorted 32
effect on the text.
33
MORE DESIGN VARIATIONS To make it look more vintage, I added a distortion effect on the entire background. I also added champagne bubble texture to the small rectangles to make it look more alcoholrelated. After that I started experimenting more with the text composition, the font size, the outlining of the text, colours, gradients and effects to create veins.
34
Yeah, I think I should be higher. Because there like so many things that can go wrong with alcohol. Increasing alcohol consumption amongst some young people (in particular those aged under 18), and the harm related to it, have become significant concerns in the UK. The brain is a crucial area of a child's physiological development. Alcohol is capable of affecting the entire organ, but particularly the frontal lobes, which are responsible for 'higher level' thinking such as planning, decision making and judging the likely consequences of actions. This part of the brain continues to develop throughout adolescence, which has led some to suggest that
adolescent brains are more sensitive to alcohol than adult brains.
Early alcohol use has also been proposed as a marker of later sexual risk, including higher rates of unplanned sex, low condom use, multiple sexual partners, sexually transmitted infections and early pregnancy. Evidence also indicates that
alcohol plays a significant role in the amount of crime committed by people under the age of 18.
Recent studies also suggest that alcohol can cause negative neurological effects into adulthood. So, if you go to a party right now you think like “oh I haven’t been drinking for 16 years let’s drink a lot right now”. 86% of pupils, aged 11-15 in England, who did not live with anyone who drank alcohol had never drunk alcohol themselves, compared with 40% of pupils who lived with three or more drinkers.” But you said that lowering the drinking age is good so they can used to it so it’s actually like a drug, get used to a drug?
bounce back from difficult situations and the less likely they are to drink. The source of alcohol when last drinking: the odds of being an excessive drinker increase respectively if a young person is buying their alcohol, is given alcohol by an older sibling or is stealing alcohol (either stealing themselves or aware that others have stolen it). They did it in the Netherlands, from sixteen to eighteen, and that went pretty well. Like kids aren’t allowed to drink and they are in trouble maybe they will like drink the depression away or something and get addicted to alcohol. In the long run, the age of onset plays a vital part in determining the chances of developing alcohol-related problem in adult life. One American report found that young people who began drinking before the age of 15 were 4 times more likely to develop alcohol dependence than those who began drinking at the age of 21. But what, what age are you thinking about? Research into the physiological effects of alcohol on adolescents is in its infancy. Ultimately, while more is being found out about the health effects of underage drinking, many medical experts urge caution over the consumption of alcohol, believing it best if the age of alcohol consumption is delayed well into adulthood. So when
people are like twelve and thirteen they will already start drinking because it’s cool, like, it’s the same, isn’t it? Then they will start drinking when they are younger. Young people are more likely to drink, to drink frequently and to drink to excess if they: receive less supervision from a parent or other close adult; spend more than two evenings a week with friends or have friends who drink; are exposed to a close family member, especially a parent, drinking or getting drunk; have positive attitudes towards and expectations of alcohol; and have very easy access to alcohol.
Young people are more likely to drink, to drink frequently and to drink to excess if they have very easy access to alcohol.
The greater a young person’s self-esteem, the greater their ability to
35
Yeah, I think I should be higher. Because there like so many things that can go wrong with alcohol. Increasing alcohol consumption amongst some young people (in particular those aged under 18), and the harm related to it, have become significant concerns in the UK. The brain is a crucial area of a child's physiological development. Alcohol is capable of affecting the entire organ, but particularly the frontal lobes, which are responsible for 'higher level' thinking such as planning, decision making and judging the likely consequences of actions. This part of the brain continues to develop throughout adolescence, which has led some to suggest that
adolescent brains are more sensitive to alcohol than adult brains.
Early alcohol use has also been proposed as a marker of later sexual risk, including higher rates of unplanned sex, low condom use, multiple sexual partners, sexually transmitted infections and early pregnancy. Evidence also indicates that
alcohol plays a significant role in the amount of crime committed by people under the age of 18.
Recent studies also suggest that alcohol can cause negative neurological effects into adulthood. So, if you go to a party right now you think like “oh I haven’t been drinking for 16 years let’s drink a lot right now”. 86% of pupils, aged 11-15 in England, who did not live with anyone who drank alcohol had never drunk alcohol themselves, compared with 40% of pupils who lived with three or more drinkers.” But you said that lowering the drinking age is good so they can used to it so it’s actually like a drug, get used to a drug? The greater a young person’s self-esteem, the greater their ability to
36
bounce back from difficult situations and the less likely they are to drink. The source of alcohol when last drinking: the odds of being an excessive drinker increase respectively if a young person is buying their alcohol, is given alcohol by an older sibling or is stealing alcohol (either stealing themselves or aware that others have stolen it). They did it in the Netherlands, from sixteen to eighteen, and that went pretty well. Like kids aren’t allowed to drink and they are in trouble maybe they will like drink the depression away or something and get addicted to alcohol. In the long run, the age of onset plays a vital part in determining the chances of developing alcohol-related problem in adult life. One American report found that young people who began drinking before the age of 15 were 4 times more likely to develop alcohol dependence than those who began drinking at the age of 21. But what, what age are you thinking about? Research into the physiological effects of alcohol on adolescents is in its infancy. Ultimately, while more is being found out about the health effects of underage drinking, many medical experts urge caution over the consumption of alcohol, believing it best if the age of alcohol consumption is delayed well into adulthood. So when
people are like twelve and thirteen they will already start drinking because it’s cool, like, it’s the same, isn’t it? Then they will start drinking when they are younger. Young people are more likely to drink, to drink frequently and to drink to excess if they: receive less supervision from a parent or other close adult; spend more than two evenings a week with friends or have friends who drink; are exposed to a close family member, especially a parent, drinking or getting drunk; have positive attitudes towards and expectations of alcohol; and have very easy access to alcohol.
Young people are more likely to drink, to drink frequently and to drink to excess if they have very easy access to alcohol.
The brain is a crucial area of a child's physiological development.
Alcohol is capable of affecting the entire organ
but particularly the frontal lobes, which are responsible for 'higher level' thinking such as planning, decision making and judging the likely consequences of actions. This part of the brain continues to develop throughout adolescence, which has led some to suggest that
adolescent brains are more sensitive to alcohol than adult brains.
Early alcohol use has also been proposed as a marker of later sexual risk, including higher rates of unplanned sex, low condom use, multiple sexual partners, sexually transmitted infections and early pregnancy. Evidence also indicates that
alcohol plays a signiďŹ cant role in the amount of crime committed by people under the age of 18. 86% of pupils, aged 11-15 in England, who did not live with anyone who drank alcohol had never drunk alcohol themselves, compared with 40% of pupils who lived with three or more drinkers. The odds of being an excessive drinker increase respectively if a young person is buying their alcohol, is given alcohol by an older sibling or is stealing alcohol (either stealing themselves or aware that others have stolen it).
The greater a young person’s self-esteem, the greater their ability to bounce back from difďŹ cult situations and the less likely they are to drink.
In the long run, the age of onset plays a vital part in determining the chances of developing alcohol-related problem in adult life. One American report found that young people who began drinking before the age of 15 were 4 times more likely to develop alcohol dependence than those who began drinking at the age of 21. Many medical experts urge caution over the consumption of alcohol, believing it best if the age of alcohol consumption is delayed well into adulthood. Young people are more likely to drink, to drink frequently and to drink to excess if they: receive less supervision from a parent or other close adult; spend more than two evenings a week with friends or have friends who drink; are exposed to a close family member, especially a parent, drinking or
getting drunk; have positive attitudes towards and expectations of alcohol; and have very easy access to alcohol.
Young people are more likely to drink if they have very easy access to alcohol.
37
The brain is a crucial area of a child's physiological development.
Alcohol is capable of affecting the entire organ but particularly the frontal lobes, which are responsible for 'higher level' thinking such as planning, decision making and judging the likely consequences of actions. This part of the brain continues to develop throughout adolescence, which has led some to suggest that
adolescent brains are more sensitive to alcohol than adult brains.
Early alcohol use has also been proposed as a marker of later sexual risk, including higher rates of unplanned sex, low condom use, multiple sexual partners, sexually transmitted infections and early pregnancy. Evidence also indicates that
alcohol plays a signiďŹ cant role in the amount of crime committed by people under the age of 18. 86% of pupils, aged 11-15 in England, who did not live with anyone who drank alcohol had never drunk alcohol themselves, compared with 40% of pupils who lived with three or more drinkers. The odds of being an excessive drinker increase respectively if a young person is buying their alcohol, is given alcohol by an older sibling or is stealing alcohol (either stealing themselves or aware that others have stolen it).
The greater a young person’s self-esteem, the greater their ability to bounce back from difďŹ cult situations and the less likely they are to drink.
38
In the long run, the age of onset plays a vital part in determining the chances of developing alcohol-related problem in adult life. One American report found that young people who began drinking before the age of 15 were 4 times more likely to develop alcohol dependence than those who began drinking at the age of 21. Many medical experts urge caution over the consumption of alcohol, believing it best if the age of alcohol consumption is delayed well into adulthood. Young people are more likely to drink, to drink frequently and to drink to excess if they: receive less supervision from a parent or other close adult; spend more than two evenings a week with friends or have friends who drink; are exposed to a close family member, especially a parent,
drinking or getting drunk; have positive attitudes towards and expectations of alcohol; and have very easy access to alcohol.
Young people are more likely to drink if they have very easy access to alcohol.
In the long run,
the age of onset plays a vital part
The brain is a crucial area of a child's physiological d e v e l o p m e n t .
Alcohol is capable of
affecting
the entire
organ
but particularly the frontal lobes, which are responsible for 'higher level' thinking such as planning, decision making and judging the likely consequences of actions. This part of the brain continues to develop throughout adolescence, which has led some to suggest that
adolescent
brains are
more sensitive to
alcohol
than adult
brains.
Early alcohol use has also been proposed as a marker of later sexual risk, including higher rates of unplanned sex, low condom use, multiple sexual partners, sexually transmitted infections and early pregnancy. Evidence also indicates that
alcohol plays a signiďŹ cant role in the amount of
crime
committed
by people under the age of 18. 86% of pupils, aged 11-15 in England, who did not live with anyone who drank alcohol had never drunk alcohol themselves, compared with 40% of pupils who lived with three or more drinkers. The odds of being an excessive drinker increase respectively if a young person is buying their alcohol, is given alcohol by an older sibling or is stealing alcohol (either stealing themselves or aware that others have stolen it).
The greater a young person’s self-esteem, the greater their ability to
bounce back from difďŹ cult situations and the less likely they are to drink.
in determining the chances of
developing
alcohol-related
life. problem in adult
One American report found that young people who began drinking before the age of 15 were 4 times more likely to develop alcohol dependence than those who began drinking at the age of 21.
Many medical experts urge caution over the consumption of alcohol, believing it best if the age of alcohol consumption is delayed well into adulthood. Young people are more likely to drink, to drink frequently and to drink to excess if they: receive less supervision from a parent or other close adult; spend more than two evenings a week with friends or have friends who drink; are exposed to a close family member, especially a parent, drinking or
getting drunk; have positive attitudes towards and expectations of alcohol; and have very easy access to alcohol.
Young
people are more likely
to drink if they have very easy
access to
alcohol.
39
In the long run,
the age of onset plays a vital part
The brain is a crucial area of a child's physiological d e v e l o p m e n t .
Alcohol is capable of
affecting
the entire
organ
but particularly the frontal lobes, which are responsible for 'higher level' thinking such as planning, decision making and judging the likely consequences of actions. This part of the brain continues to develop throughout adolescence, which has led some to suggest that
adolescent
brains are
more sensitive to
alcohol
than adult
brains.
Early alcohol use has also been proposed as a marker of later sexual risk, including higher rates of unplanned sex, low condom use, multiple sexual partners, sexually transmitted infections and early pregnancy. Evidence also indicates that
alcohol plays a signiďŹ cant role in the amount of
crime
committed
by people under the age of 18. 86% of pupils, aged 11-15 in England, who did not live with anyone who drank alcohol had never drunk alcohol themselves, compared with 40% of pupils who lived with three or more drinkers. The odds of being an excessive drinker increase respectively if a young person is buying their alcohol, is given alcohol by an older sibling or is stealing alcohol (either stealing themselves or aware that others have stolen it).
The greater a young person’s self-esteem, the greater their ability to
bounce back from difďŹ cult situations and the less likely they are to drink.
40
in determining the chances of
developing
alcohol-related
life. problem in adult
One American report found that young people who began drinking before the age of 15 were 4 times more likely to develop alcohol dependence than those who began drinking at the age of 21.
Many medical experts urge caution over the consumption of alcohol, believing it best if the age of alcohol consumption is delayed well into adulthood. Young people are more likely to drink, to drink frequently and to drink to excess if they: receive less supervision from a parent or other close adult; spend more than two evenings a week with friends or have friends who drink; are exposed to a close family member, especially a parent, drinking or
getting drunk; have positive attitudes towards and expectations of alcohol; and have very easy access to alcohol.
Young
people are more likely
to drink if they have very easy
access to
alcohol.
In the long run,
The brain is a crucial area of a child's physiological development.
the age of onset plays a vital part
Alcohol is capable of
affecting the entire
organ
but particularly the frontal lobes, which are responsible for 'higher level' thinking such as planning, decision making and judging the likely consequences of actions. This part of the brain continues to develop throughout adolescence, which has led some to suggest that
adolescent
brains are
more sensitive to
alcohol
than adult
brains.
Early alcohol use has also been proposed as a marker of later sexual risk, including higher rates of unplanned sex, low condom use, multiple sexual partners, sexually transmitted infections and early pregnancy. Evidence also indicates that
alcohol plays a signiďŹ cant role in the amount of
crime
committed
by people under the age of 18. 86% of pupils, aged 11-15 in England, who did not live with anyone who drank alcohol had never drunk alcohol themselves, compared with 40% of pupils who lived with three or more drinkers. The odds of being an excessive drinker increase respectively if a young person is buying their alcohol, is given alcohol by an older sibling or is stealing alcohol (either stealing themselves or aware that others have stolen it).
The greater a young person’s self-esteem, the greater their ability to
bounce back from difďŹ cult situations and the less likely they are to drink.
in determining the chances of
developing
alcohol-related
life. problem in adult
One American report found that young people who began drinking before the age of 15 were 4 times more likely to develop alcohol dependence than those who began drinking at the age of 21. Many medical experts urge caution over the consumption of alcohol, believing it best if the age of alcohol consumption is delayed well into adulthood. Young people are more likely to drink, to drink frequently and to drink to excess if they: receive less supervision from a parent or other close adult; spend more than two evenings a week with friends or have friends who drink; are exposed to a close family member, especially a parent,
drinking or getting drunk; have positive attitudes towards and expectations of alcohol; and have very easy access to alcohol.
Young
people are more likely
to drink if they have very easy
access to
alcohol.
41
In the long run,
The brain is a crucial area of a child's physiological development.
the age of onset plays a vital part
Alcohol is capable of
affecting the entire
organ
but particularly the frontal lobes, which are responsible for 'higher level' thinking such as planning, decision making and judging the likely consequences of actions. This part of the brain continues to develop throughout adolescence, which has led some to suggest that
adolescent
brains are
more sensitive to
alcohol
than adult
brains.
Early alcohol use has also been proposed as a marker of later sexual risk, including higher rates of unplanned sex, low condom use, multiple sexual partners, sexually transmitted infections and early pregnancy. Evidence also indicates that
alcohol plays a signiďŹ cant role in the amount of
crime
committed
by people under the age of 18. 86% of pupils, aged 11-15 in England, who did not live with anyone who drank alcohol had never drunk alcohol themselves, compared with 40% of pupils who lived with three or more drinkers. The odds of being an excessive drinker increase respectively if a young person is buying their alcohol, is given alcohol by an older sibling or is stealing alcohol (either stealing themselves or aware that others have stolen it).
The greater a young person’s self-esteem, the greater their ability to
bounce back from difďŹ cult situations and the less likely they are to drink.
42
in determining the chances of
developing
alcohol-related
life. problem in adult
One American report found that young people who began drinking before the age of 15 were 4 times more likely to develop alcohol dependence than those who began drinking at the age of 21. Many medical experts urge caution over the consumption of alcohol, believing it best if the age of alcohol consumption is delayed well into adulthood. Young people are more likely to drink, to drink frequently and to drink to excess if they: receive less supervision from a parent or other close adult; spend more than two evenings a week with friends or have friends who drink; are exposed to a close family member, especially a parent,
drinking or getting drunk; have positive attitudes towards and expectations of alcohol; and have very easy access to alcohol.
Young
people are more likely
to drink if they have very easy
access to
alcohol.
In the long run,
The brain is a crucial area of a child's physiological development.
the age of onset plays a vital part
Alcohol is capable of
affecting the entire
organ
but particularly the frontal lobes, which are responsible for 'higher level' thinking such as planning, decision making and judging the likely consequences of actions. This part of the brain continues to develop throughout adolescence, which has led some to suggest that
adolescent
brains are
more sensitive to
alcohol
than adult
brains.
Early alcohol use has also been proposed as a marker of later sexual risk, including higher rates of unplanned sex, low condom use, multiple sexual partners, sexually transmitted infections and early pregnancy. Evidence also indicates that
alcohol plays a signiďŹ cant role in the amount of
crime
committed
by people under the age of 18. 86% of pupils, aged 11-15 in England, who did not live with anyone who drank alcohol had never drunk alcohol themselves, compared with 40% of pupils who lived with three or more drinkers. The odds of being an excessive drinker increase respectively if a young person is buying their alcohol, is given alcohol by an older sibling or is stealing alcohol (either stealing themselves or aware that others have stolen it).
The greater a young person’s self-esteem, the greater their ability to
bounce back from difďŹ cult situations and the less likely they are to drink.
in determining the chances of
developing
alcohol-related
life. problem in adult
One American report found that young people who began drinking before the age of 15 were 4 times more likely to develop alcohol dependence than those who began drinking at the age of 21. Many medical experts urge caution over the consumption of alcohol, believing it best if the age of alcohol consumption is delayed well into adulthood. Young people are more likely to drink, to drink frequently and to drink to excess if they: receive less supervision from a parent or other close adult; spend more than two evenings a week with friends or have friends who drink; are exposed to a close family member, especially a parent,
drinking or getting drunk; have positive attitudes towards and expectations of alcohol; and have very easy access to alcohol.
Young
people are more likely
to drink if they have very easy
access to
alcohol.
43
44
DESIGN INSPIRATION
46
47
48
49
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INSTITUTE OF ALCOHOL STUDIES., 2013. Children, adolescents and underage drinking factsheet [viewed 17 October 2017]. Available from: http://www.ias.org.uk/ uploads/pdf/Factsheets/Underage%20drinking%20factsheet%20December%202013. pdf LAWERTA, J., 2012. Buenos Aires Ciudad de Futbol [digital image] [viewed 27 October 2017]. Available from: https://i.pinimg. com/564x/86/22/18/8622185cad05a8376b7aaa83b2fbabba.jpg MARC, E., n.d. CMYK – the creation of retro [digital image] [viewed 27 October 2017]. Available from: https://i.pinimg.com/564x/fa/62/89/ fa6289abee47761d2fe08f37dbb06163.jpg RODAS, D., 2014. Femalt / Female Artist Festival [digital image] [viewed 27 October 2017]. Available from: https://i.pinimg.com/564x/e6/0d/a4/ e60da4f27bd62261de692962378c8da4.jpg TELEGRAMME., 2013. Hawt sauce [digital image] [viewed 27 October 2017]. Available from: http://www.designworklife.com/wp-content/uploads/2013/11/Telegramme_ HawtSauce_02.jpg WEIBO., n.d. Paper icecream [digital image] [viewed 27 October 2017]. Available from: https://i.pinimg.com/564x/9c/b8/e3/9cb8e3d571ad1c581252d49dd505938a.jpg
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