Kim Childs' Pre-Listing Guide

Page 10

Marketing Your Home It’s not just about the RMLS We will market your property with the most beautiful and effective marketing program available - an innovative standard for marketing a home. Now that we have beautiful pictures, videography, drone shots and floor plan for your home, we are ready to show everyone. Your home will be placed on the RMLS and 350 other home web sites, as well. Using the beautiful assets we have, we will also create digital and print marketing that a buyer can utilize and save. In addition, we market on all the major portals, including Zillow, Realtor.com, and others, as well as agent to agent marketing. Discover the Story Your home has a story to tell. The story comes alive when we uncover a deeper sense of how you live in your home and experience its’ best qualities. Our team collaborates on each listing to capture the distinct story of your home through the elements of photography, videography, copywriting, and design. Present Online and in Print

MARKETING ONLINE AND IN PRINT

While we use all marketing channels to present your home to buyers, technology is foremost. We provide a property-specific website for your home that combines the best in photography, video and SOCIAL FLYERS & MAGAZINES PROPERTY MEDIA (Digital & Print) WEBSITE written presentation. The result is an experience that keeps serious home-seekers engaged and provides a great understanding of the property without ever having been inside. In addition, we produce high-quality pieces including a multi-page magazine (digital and print), high resolution flyers (digital and print), and a large weatherproof post flyer that is attached to the listing signpost, as well as postcards and other mail. Reach a Large Targeted Audience For each property we sell, we execute a coordinated marketing campaign designed to cast the widest net possible as well as targeting key demographics and possible buyers. We use cutting edge online marketing including social media, search engine optimization, online open houses and virtual tours, as well as traditional tactics such as direct mail and conventional open houses, when appropriate. 8


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