botanical planner This planner was indented to help women get organized. The botanicals were created with water color and should inspire women to grow. They create a happy and positive vibe throughout the planner.
Notes
see See is an environmental activist group whose aim is to inform people about the effects and consequences of global warming. The animals included in this campaign are three out of seventeen engendered species because of global warming.
tribal Tribal is an apparel brand that creates contemporary workout clothing for women. The designs are created using an isometric grid system.
TRIBAL
kim’s cards Kim’s Cards is a company that creates greeting cards with illustrations done by hand.
gigi packaging Gigi is a company that sells hair products, tools, and accessories to women between the ages of thirteen and twenty-five. Bright colors were used along with strong, bold shapes to catch the viewers eye.
mykloset Research from a SurveyMonkey questionnaire shows that 74% of people have accidentally bought an item of clothing that is similar to something they already own. 68% have not bought something because they were unsure if they already owned something that would look good with what they were wanting to buy. This app helps women shop by having their closet virtually in their pocket.
PERSONA
KAITLYN SMITH Make life as easy as possible Shop without waisting time Use technology to help life Unsure of herself at times Wants to get things done Not worry about money Doesn’t like to miss out Double checks things Wants the best in life Frustrated at times Happy and bubbly Wants fast results Friends & Family Lives in the city Has a busy life Be successful Social Media 23 years old Hair stylist Organized Optimistic Impatient Outgoing Loves life Pinterest Polyvore Positive
mykloset
synk sounds Synk Sounds is a company that sells high-end portable speakers.
switchback Switchback is an outdoor retail company proposal prepared by Bryce Johns, Meagan Griffin, Andrew Leon, and myself.
Kim Hernandez Graphic Design
801.660.0005 kimhdesigns@gmail.com www.kimhdesigns.com