Kinetic Ireland 2013 OOH Planning Guide

Page 1

2013

ooh planning guide A definitive guide to the Out of Home industry in Ireland


01

introduction Welcome to the 2013 Kinetic Out of Home Planning Guide Welcome to our 2013 Out of Home Planning Guide - a definitive guide to the Out of Home industry in Ireland. This handbook is intended to be a reference point for all those involved in the planning, creation and execution of Out of Home campaigns across all environments in Ireland. We received a fantastic response to last year’s handbook and we’re delighted that it’s seen as a useful document. Interaction with the Kinetic team is vital to ensure you get the most efficient and effective campaign possible, particularly now that lead-times are so short. Outlined in the handbook is information on all OOH formats, the production specifications, rates and locations across RoI & NI. As Digital OOH is a growing medium we’ve included a separate section which outlines the formats, digital creative guidelines and also how digital, mobile and OOH can deliver interactivity and stand-out. This year, we’ve also included general creative guidelines on what makes a good poster as well as how you can be innovative with your campaign to deliver memorability and impact.

As all alcohol campaigns running on Out of Home must adhere to the Code of Practice for Alcohol Advertising, we’ve detailed the most up to date guidelines relating to traditional OOH as well as ambient and digital formats. Our JNOR section gives an overview of the industry research tool. A separate ‘Ready Reckoner’ outlining the cover, frequency and GRPs of various formats by target audience for both NI and RoI is available by email. The Kinetic approach to OOH media planning is reflected in our Pathway process which is outlined in our About Kinetic section. We have invested heavily in a number of bespoke planning and buying tools which allows us to stay ahead of the curve in the OOH market. Kinetic is the global leader in understanding how brands can connect with people lifestyles and the environments they engage with. Our expertise and insight helps deliver effective OOH solutions to clients. The argument for Out of Home has never been so strong. It delivers a growing audience on the move. It’s proven to be

Simon Durham CEO

simon.durham@kineticww.com

the ‘last window of influence’ before shopping from a very comprehensive study done in the UK by the OMC. Outdoor also works well with other media – particularly online, radio and mobile and delivers incremental reach when used as part of the communications mix. 2013 has started on a positive note and we’re cautiously optimistic that this will continue throughout the year. If you have any questions or would like additional information, please contact us at 01 668 1822 or +44 (0)2890 725 777.


2013 OOH Planning Guide

contents

01. Why use Out of Home? 02. The RoI Market RoI

Large Format LF 6 Sheets 6S Transport Tp Digital Dg Ambient Am

03. The NI Market NI 04. Creativity in OOH C 05. Alcohol Guidelines for OOH

Alc

06. JNOR JNOR 07. Production Specifications

PS

08. About Kinetic Ireland K Disclaimer : The information contained in the Planning Guide is, to the best of our knowledge, true and accurate at the time of publication. Kinetic accepts no liability for any loss or damage arising as a result of use of or reliance on this information.

www.kineticww.com


03

2013 ooh calendar Poster Delivery Deadline

Cycle

17th Dec

1

31st Dec 2012 - 13th Jan 2013

4th Jan

2

14th - 27th Jan 2013

18th Jan

3

28th Jan - 10th Feb 2013

1st Feb

4

11th - 24th Feb 2013

15th Feb

5

25th Feb - 10th Mar 2013

1st Mar

6

11th - 24th Mar 2013

15th Mar

7

25th Mar - 7th Apr 2013

29th Mar

8

8th - 21st Apr 2013

12th Apr

9

22nd Apr - 5th May 2013

26th Apr

10

6th - 19th May 2013

10th May

11

20th May - 2nd Jun 2013

24th May

12

3rd - 16th Jun 2013

7th Jun

13

17th - 30th Jun 2013

21st Jun

14

1st - 14th Jul 2013

5th Jul

15

15th - 28th Jul 2013

19th Jul

16

29th Jul - 11th Aug 2013

2nd Aug

17

12th - 25th Aug 2013

16th Aug

18

26th Aug - 8th Sep 2013

30th Aug

19

9th - 22nd Sep 2013

13th Sep

20

23rd Sep - 6th Oct 2013

27th Sep

21

7th - 20th Oct 2013

11th Oct

22

21st Oct - 3rd Nov 2013

25th Oct

23

4th - 17th Nov 2013

8th Nov

24

18th Nov - 1st Dec 2013

22nd Nov

25

2nd - 15th Dec 2013

6th Dec

26

16th - 29th Dec 2013

Start Date - End Date


2013 OOH Planning Guide

why use ooh? OOH connects with an audience on the move • Commuter numbers for both workers and • • • • •

students totalled 2.7 million in 2011 (+1% on 2006, +13.1% on 2002) The average travel time for commuters is 26.6 minutes 21.2% decline in those working from home since 2006 Passenger figures are on the up, the numbers using a train, DART or Luas rose significantly between 1981-2011 Cars still remain the main mode of transport for commuters travelling to work from Dublin city and suburbs at 55% 25% of all journeys are work related and shopping/food/drink accounts for a further 23%

OOH is highly visual • Outdoor places your message where it really counts

• It delivers a large scale brand message at close quarters

• Outdoor has the ability to anchor a visual brand image in the mind

• More than any medium it can give your campaign a physical presence

• Huge opportunity for creativity • Iconic Medium

OOH allows us to tap into different mindsets in different environments, reaching the right person at the right time • Ability to engage with target audiences at multiple touchpoints throughout the day

• Location gives the opportunity for clever content and messaging

www.kineticww.com


05 OOH complements tv and reaches light viewers • Heavy TV viewers are more likely to be light • •

travellers, and light TV viewers are out and about more and more exposed to OOH OOH can drive recency to a mass audience and multiplies frequency to help work as a call-to-action Moving a proportion of TV spend to OOH can result in more cover and frequency for the same budget

OOH drives search and can reach the increasingly connected mobile consumer •

• •

Studies have identified a correlation between OOH and the volume of searches - OOH and TV drive search, with OOH being more cost effective than TV With growing penetration of smartphones, much more of the OOH audience is connected An investment in OOH alongside online advertising appears to be highly-efficient, as OOH reaches people during periods of low exposure to online

OOH deepens the consumer relationship with brands • Interactivity in Out of Home broadens the

communication offering to advertisers allowing them to engage directly with consumers in ways that are relevant to their lifestyle and their environments People are positive about a technology-driven future and brands that encourage interaction


2013 OOH Planning Guide

OOH delivers proximity targeting • • •

OOH reaches target audiences through precision targeting The medium has the ability to target geographically - Local or generic message Out of Home places your message where it's important - By Destination - By Outlet - By Route - By Target Audience

OOH provides the last window of influence before shopping • Outdoor is the key medium to reach shoppers

• • •

in the 30 mins prior to purchase - 40% of shoppers see outdoor as the last window of influence - Next highest is radio with 8% Outdoor dominates ad exposure in the last 30 minutes, reaching 88% of those exposed to any ad Only 13% of adults are not susceptible to last minute influences, and only 8% of women and 9% of 16-44’s Awareness of outdoor advertising during this prepurchase period increases the likelihood to find out more about a product and to buy a product

Technology is helping audiences spend more time out of home and interact more with their surroundings • Advances in technology mean people are less reliant on the workplace

• Shopping malls and travel hubs are constantly •

reinventing themselves, becoming places people spend more leisure time WiFi, smartphone usage and social media on the move are enabling people to be more receptive to media outside the home

www.kineticww.com



RoI

02

The RoI Market


09 ooh market overview 2012 - roi • OOH Market in 2012 was worth €77m • OOH is down -5% on 2011 • Dip in May 2011 was due to a one week cycle • Spike in March and September is due to 3 cycles being reported

Figures are reported at ratecard -20% Source: OMA/Nielsen

top categories on ooh (+ YoY comparison) #1. Drink €14.3m

#2. Food €14.1m

+5.0%

-­‐5.1% #4. Retail €7m

#3. Ent & Media €12.9m

-­‐20.5%

#5. Telecoms €6.9m

+23.8% #7. Govt €4.6m

+8.1%

#6. Finance €5.1m

-­‐24.1%

#8. Trav&Tourism €3.2m

+12.4%

+17.3%

#9. Motors €3m

-­‐9.4%

#10. Cosme+cs €1.5m

-­‐ 31.3%


2013 OOH Planning Guide

top ooh advertisers 2012 Ranking

Advertiser

Total Spend

Total % Spend

1

Diageo

€4,417,830

5.72%

2

Vodafone

€2,709,804

3.51%

3

Unilever Ireland

€2,598,626

3.37%

4

Heineken Ireland

€2,148,470

2.78%

5

Kellogg's Ireland

€2,130,097

2.76%

6

British Sky Broadcasting

€2,075,774

2.69%

7

McDonalds Restaurant

€1,849,498

2.40%

8

Coca Cola Ireland

€1,744,082

2.26%

9

Cadbury

€1,542,289

2.00%

10

Irish Distillers Pernod Ricard

€1,469,250

1.90%

Subtotal

€22,685,720

29.4%

All Other Advertisers

€54,503,821

70.60%

Total

€77,189,541

100.00%

media owners • • • •

4 Main Media Owners operate in the RoI market selling traditional OOH formats These account for approx 98% of the market There are also a number of smaller providers as well as ambient media owners selling OOH space At Kinetic, we plan and buy across all OOH formats depending on the client brief and how best to connect with the relevant target audience We have developed strong relationships with each of the media owners to negotiate best value OOH campaigns for our clients

www.kineticww.com


11

1. Bravo Formats: • • • • • •

Large Format (48, 96, EP + GS) Bus & Rail Advertising* Commuterlites (6 Sheets at Train/Rail Stations) Bravo Mall 6 Sheets (located in shopping centres) High Street 6 Sheet Digital Transvisions at 4 transport hubs in Dublin * CIE Contract is due for renewal in late 2013

2. CBS Formats: • • • • • •

Large Format (48, 96, EP + GS) Purchase Points (6 Sheets at shopping centres & supermarkets) Digital Panels (dPods) at Dundrum Shopping Centre and Pavilions S.C., Dublin Digital LCDs and DEPs at Tallaght S.C., Dublin Aircoach formats (Travel from Dublin & Cork airports StorePoints & Trolley Bay Banners at Dunnes * CBS Outdoor is currently up for sale


2013 OOH Planning Guide

3. Clear Channel Formats: • Large Format (48, 96, EP + GS) • Citylights (6 Sheets at Bus Shelters) • Adbox (6 Sheets at Convenience Stores)

4. JCDecaux Formats: • • • •

Large Format (48, 96, EP + GS) Metropoles Metropanels Luas (Light Rail System) formats

5. Visualise (Ambient Provider) Formats: • • • • •

Trolley Handles Shopping Baskets Floor Graphics C-Store Digital Screens Tesco StorePoints www.kineticww.com


13

large format

96 Sheet

A 96 Sheet is a landscape format made up of 2 x 48 Sheets side by side and is comprised of twenty four x 4 sheet sections joined. 96 Sheets are available nationally.

Europanel

A Europanel is a non standard size poster, slightly smaller than a 48 Sheet. It is comprised of eight 60� x 39� sections joined. Europanels are mainly available in Dublin.

48 Sheet A 48 Sheet is often referred to as a traditional billboard. It is made up of twelve x 4 sheet sections joined. HD (High Definition) 48 Sheets are now available where the poster is made of one sheet of lightweight vinyl material. 48 Sheets are available nationally.

Golden Square A Golden Square is a portrait format made up of 2 x 48 Sheets stacked comprising of twenty four x 4 sheet sections joined. Golden Squares are available in mainly Dublin.

Universe of Large Format 96 Sheet

48 Sheet*

Europanel

Golden Square

Metropole

Dublin

118

1058

55

27

317

Cork

33

232

8

0

0

Galway

19

71

0

0

0

Limerick

10

93

5

0

0

Waterford

5

59

3

0

0

Regional

97

857

12

1

0

282

2370

83

28

317

Total

* 48 Sheet figure includes panels which can be booked as 96 Sheets or Golden Squares


2013 OOH Planning Guide

LF

Large Format Planning Rates Cycle 1 - 4

Cycle 5 - 15

Cycle 16 - 17

Cycle 18 - 20

Cycle 21 - 26

31 Dec - 24 Feb

25 Feb - 28 Jul

29 Jul - 25 Aug

26 Aug - 6 Oct

7 Oct - 29 Dec

Dublin Plus 96 Sheets

€1,500

€1,800

€1,600

€1,700

€1,600

Golden Squares

€2,000

€2,850

€2,500

€2,750

€2,500

48 Sheets

€750

€950

€855

€900

€855

Europanels

€600

€700

€675

€750

€675

Metropoles

€900

5 Main City 96 Sheets

€1,300

€1,650

€1,500

€1,600

€1,500

48 Sheets

€650

€800

€700

€750

€700

Europanels

€550

€675

€600

€650

€600

National (incl 5 Main City) 96 Sheets

€1,200

€1,500

€1,350

€1,400

€1,350

48 Sheets

€550

€700

€600

€610

€600

Europanels

€450

€600

€500

€550

€500

Average planning rates apply Opportunities / Discounts to be had in certain cycles based on availability

Recommended 48 Sheet Weights 300

300

300

200

200

200

100

100 70

0

50 30 light medium heavy Dublin Plus

0

100 70

100

120

light medium heavy 5 Main City

100 0

150

200

light medium heavy National www.kineticww.com


15 48 Sheets Pre-Selected Packs Bravo Outdoor Pack Name

No. Sites

Posted (day)

Standard Rate

Premium Alcohol 1

25

14-1

€38,003

Premium Alcohol 2

25

14-1

€38,491

No. Sites

Posted (day)

Standard Rate

Dublin Premium 1

22

1,2,3

€30,530

Dublin Premium 2

22

1,2,3

€25,725

Dublin Premium 3

21

1,2,3

€24,960

Five City Premium 1

29

1,2,3

€21,775

Five City Premium 2

30

1,2,3

€21,670

National Routes 1

20

1,2,3

€10,033

National Routes 2

20

1,2,3

€10,190

National Routes 3

20

1,2,3

€9,433

National Routes 4

20

1,2,3

€10,425

Bravo 96 Sheets & Golden Squares now sold Line X Line Bravo All Packs Cycle 1 - 26 : Standard

CBS Outdoor Pack Name

Cycle 1 - 4 : Standard. Cycle 5 - 15 : +15%. Cycle 16 - 17 : Standard Cycle 18 - 20 : + 10%. Cycle 21 - 26 : Standard

Clear Channel 48 Sheets and JCDecaux 48 Sheets are sold on a Line x Line basis

Metropole Packs & Recommended Weights 60 A Metropole is an 8m² scrolling unit available in Dublin only. They display up to 4 posters scrolling on each side and are 100% back illuminated. Metropole posters are encased within glass units and are sold print inclusive.

40 20 0

Planning Rate: €900

Metropole

32 24 18 light medium heavy Dublin Plus

JCDecaux No. of Packs Metropole 1 - 10

No. Sites

Posted (day)

Standard Rate

24

1

€30,000


2013 OOH Planning Guide

6 sheets Universe of 6 Sheets Bravo Mall

Citylights

Comlites

Metropanels

Purchase Point

Dublin

618

306

2751

708

186

590

Cork

76

52

452

20

0

151

Galway

31

62

220

13

0

20

Limerick

46

32

97

12

0

33

Waterford

34

10

89

12

0

47

Regional

411

98

521

239

0

586

1216

560

4130

1004

186

1427

Total

Adbox 6 sheets located at convenience stores and TSNs - highly visible and in close proximity to the point of purchase Owner: Rate: Print Spec: Safe Copy Area:

Clear Channel â‚Ź245 per panel per cycle 1800mm (h) x 1200mm (w) 1730mm (h) x 1130mm (w)

Recommended Adbox Weights 400

400

400

300

300

300

200

200

200 300

250 100 75 0

150

200

light medium heavy Dublin Plus

100 100 0

175

light medium heavy 5 Main City

100 0

200

150

light medium heavy National www.kineticww.com

6S

Adbox


17 Citylight & Recommended Weights 6 Sheets located at bus shelters nationally also known as Adshel. Four positions available – Head on, Contra Flow, Parallel 1 & Parallel 2 (Cantilever) Owner: Rate: Print Spec: Safe Copy Area:

Clear Channel €375 (C1-17)/€410 (C18-26) 1800mm (h) x 1200mm (w) 1730mm (h) x 1130mm (w)

400

400

400

300

300

300

200

200

400

200 300

100 75 0

150

200

light medium heavy Dublin Plus

100 0

150

200

300 100

light medium heavy 5 Main City

0

200

light medium heavy National

Commuterlite & Recommended Weights 6 Sheets located at train/rail stations both on the station platforms and in the station concourse Owner: Rate: Print Spec: Safe Copy Area:

Bravo Outdoor €270 per panel per cycle 1800mm (h) x 1200mm (w) 1755mm (h) x 1156mm (w)

75

75

75

50

50

50

25 0

40

20 10 light medium heavy Dublin Plus

25 0

15

30

50

light medium heavy 5 Main City

25 25 0

45

55

light medium heavy National


2013 OOH Planning Guide

Point of Purchase - Bravo Mall 6 sheets located at shopping centres nationally - key locations include St. Stephen’s Green & Liffey Valley Owner: Rate: Print Spec: Safe Copy Area:

Bravo Outdoor €270 per panel per cycle 1800mm (h) x 1200mm (w) 1755mm (h) x 1156mm (w)

Pack Name

No. Packs

No. Sites per Pack

Posted (day)

Standard Rate

Retail

10

40

14-3

€10,800

Point of Purchase - Purchase Point 6 sheets located within retail destinations - shopping centres, malls and supermarkets available nationally covering Dunnes, Superquinn and Tesco stores Owner: Rate: Print Spec: Safe Copy Area:

CBS Outdoor €278 per panel per cycle line x line / Campaigns over 65 sites - €255 1800mm (h) x 1200mm (w) 1755mm (h) x 1155mm (w)

Pack Name

No. Packs

No. Sites per Pack

Posted (day)

Standard Rate

Dublin Pack

2

65

1,2,3

€16,575

Urbanite

5

90

1,2,3

€22,950

National Pack

5

125

1,2,3

€31,875

Recommended Point of Purchase Weights 400

400

400

300

300

300

200

200

200

100

100

0

50

75

100

light medium heavy Dublin Plus

0

75

100

150

light medium heavy 5 Main City

100

150

90 0

200

light medium heavy National www.kineticww.com


19 Metropanel & Recommended Weights 6 Sheets located on-street across Dublin City with a particularly strong presence across the city centre. Key locations include Stephen's Green, Henry Steet. All back-lit and scrolling units. 60 45 30

48

15 Owner: JCDecaux Rate: €425 per panel per cycle Print Spec: 1800mm (h) x 1200mm (w) Safe Copy Area: 1700mm (h) x 1100 (w)

12

0

24

light medium heavy Dublin Plus

Pack Name

No. Packs Available

No. Sites per Pack

Posted (day)

Standard Rate

Metropanels

5

24

2

€10,200

Additional 6 Sheet Formats

Cinema 6 sheet - €266

Forecourt Scroller - €220

Supermarket Scroller - €160 incl production

Owner: Carlton Screen Rate: €266 per panel per cycle excluding production Size: 1800mm (h) x 1200mm (w)

Owner: Magmal Rate: €220 per panel per cycle including production Size: 6 Sheet artwork supplied & resized accordingly

Owner: Magmal Rate: €160 per panel per cycle including production Size: 6 Sheet artwork supplied & resized accordingly.

Cinema 6 Sheets are backlit posters that appear in the foyer of cinemas and are available nationally. Interactive digital cinema 6s are also now possible.

Scrolling units located at the forecourts of Topaz garages, available nationally.

Scrolling units located at the entrances to SuperValu stores nationwide. Many of the units have now been converted to digital.


2013 OOH Planning Guide

transport Bus Formats

Tp

TSide

Superside

TSides are located on the driver side of Dublin Bus vehicles. Only Forward Stem TSides are now available where the drop section of the poster is located to the front of the bus. They are available in Dublin only.

Supersides are located on the pedestrian or kerb side of buses so have a higher bias to pedestrians. They are only available in Dublin.

Mega Square Megasquares can be positioned on either the kerb or driver side of certain buses running out of Donnybrook Garage on the 46a and 145 and Phibsboro – 37/38/39. They encompass the Superside of the bus aswell as a surrounding square.

Super Rear

City Impact

Super Rears are where the back of the bus is wrapped in one advertisement, delivering high impact levels. The Super Rear incorporates the Upper & Lower Rears.

City Impacts are available on the Bus Eireann commuter fleet. They are located on both the kerbside and driver side of the bus and are similar in size to a 12 Sheet poster.

Lower Rear

A2 Interior

Lower Rears are panels that appear on the lower back of Dublin bus vehicles. Like all bus formats they deliver a combination of good reach and frequency.

A2 Interiors are located internally on the Dublin bus fleet and positioned on the lower deck behind the bus driver.

www.kineticww.com


21 Universe of Bus Formats & Recommended Weights TSides

Supersides

City Impact

Super Rear

A2 Int

Lower Rear

791

919

-

150

953

656

Dublin Cork

-

-

140

-

63

-

Galway

-

-

50

-

-

-

Limerick

-

-

50

-

13

-

Waterford

-

-

40

-

-

-

Regional

-

-

36

-

-

-

791

919

316

150

1029

656

Total

300

300

300

200

200

200

100 0

100

150 50

250

200

100

120

75

100

0

light medium heavy TSides

light medium heavy Supersides

150

200

0

light medium heavy Lower Rears

Bus & Rail Rates Bravo Outdoor

Location / Pack

Rate

TSide

Dublin

€550

Superside

Dublin

€250

A2 Bus Interior

Dublin

€36

Nationwide

€420

Dublin

€130

City Impact - 1 Cycle Lower Rear

Nationwide/Dublin & Cork

€915/€1,545

Megasquare

Super Rear - Single/Double Deck

Dublin

€2,000

Megaside

Galway

€2,150

Nationwide

€2,400

4 Kings

€10,000

Colour Bus Rail King per cycle

Commutercards Package

Sites

€ per cycle

Dublin Bus

Regional Bus

Arrow

DART

National

988

€14,300

500

200

144

144

Dublin Plus

472

€9,440

300

-

96

76

DART

144

€3,170

-

-

-

144

Dublin Bus

500

€10,920

500

-

-

-


2013 OOH Planning Guide

CBS Aircoach Formats & Rates

Aircoach Mega Rear

Mega Rear with Swathe Plus

Mega Rear with Side Wrap

Mega Side

Colour Bus

There are a number of formats available on the Aircoach buses operating to and from Dublin Airport, Cork City and Belfast City Centre. Aircoach is also Wifi-enabled giving advertisers a unique opportunity to engage and connect with audiences via smartphone.

CBS Outdoor

Dublin

Cork / Belfast

Aircoach Mega Rear

€1,405

€1,250

Aircoach Mega Rear with Swathe Plus

€1,615

€1,450

Mega Rear with Side Wrap

€2,500

Megaside

€1,700

Colour Bus

€2,840

Wifi Splash & Login Page Sponsorship

€2,500

Master Media Bus Rates Master Media Product

Double Deck

Single Deck/Coach

Mega Rear

€1,610

€1,250

Full Wrap

€3,835

€2,810

Colour Bus

€3,445

€2,350

Super Square

n/a

€970

Mega Square

€1,630

n/a

Mega Side

€2,195

€1,680

Master Media operates on private buses and coaches with set routes and timetables All prices exclude production www.kineticww.com


23 Luas Formats Luas Column

Tram Domination

Luas columns are 100% backlit units which incorporate a top and bottom poster space.

A Tram Domination is an opportunity for one advertiser to take all of the advertising formats on a tram - straplines, portrait panels, skylines, window strips and contravision. Floor graphics, window stickers and other special elements are also possible.

There is a maximum of 2 columns at any station, with both sides available for commercial display.

Luas Portrait

Luas Strapline

Portrait Panels are A3 displays which are situated internally throughout the tram at seated eye level.

Straplines are landscape interior formats that are positioned along the length of the trams above head height for maximum visibility.

Tram Wrap A Tram Wrap covers the entire exterior surface of a tram creating impact and standout on the streets of Dublin. The Tram Wrap, as well as all Luas formats, are available on both the green and the red line.

Recommended Luas Weights Luas Umbrella Pack • 24 Columns • 1 Medium Dual Weight Strapline Pack (108) • 1 Medium Dual Weight Portrait Pack (108)


2013 OOH Planning Guide

Luas Rates & Universe Available Luas Format

Rates

Columns Premium

€645

Columns Standard

€500

Column Wraps

€1,500

Tram Domination

€8,400

Tram Wrap 3 Months/6 months/12 months

€42,000 / €88,000 / €175,000

Green

Red

Dual

Light

€55

€55

€55

Medium

€52

€52

€48

Heavy

€50

€48

€45

Green

Red

Dual

Light

€75

€75

€75

Medium

€72

€70

€68

Heavy

€70

€68

€60

Luas Column

Luas Strapline

Luas Portrait

194

1356

696

Luas Straplines

Luas Portrait

Universe Available Dublin Only

Luas Pack Structure Green Strapline

Red

Dual

No. Panels

Total Cost

No. Panels

Total Cost

No. Panels

Total Cost

Light

22

€1,210

32

€1,760

54

€2,970

Medium

44

€2,288

64

€3,328

108

€5,184

Heavy

66

€3,300

96

€4,608

162

€7,290

No. Panels

Total Cost

No. Panels

Total Cost

No. Panels

Total Cost

Light

22

€1,650

32

€2,400

54

€4,050

Medium

44

€3,168

64

€4,480

108

€7,344

Heavy

66

€4,620

96

€6,528

162

€9,720

Portrait

Individual straplines and portrait panels can now be bought by tram.

Luas Column Packs Pack

No. Sites per Pack

Posted (day)

Standard Rate

Luas Columns 1-5

12

1,2

€6,595

www.kineticww.com


25

digital ooh Digital OOH is growing across the RoI Market and is set to continue across 2013 with CBS expanding their dPod network. The flexibility, interactivity and creativity that Digital OOH offers is proving a major advantage. Digital has become more sophisticated with copy that can now be determined by gender recognition, outside temperature, location as well as interactive technologies such as NFC (near field communication) and augmented reality offering increasingly immersive options for the advertiser and consumer alike. Globally, Digital OOH is seeing signs of consistent growth in maturing and mature Out of Home Markets. For example, in 2012 the UK Digital Out of Home market has shown a 46% increase in revenue and now accounts for 19% of OOH. In Ireland, the DOOH Gross Market Value for 2012 was approx €1.5m, now accounting for almost 2% of all OOH Spend.

What benefits does Digital OOH offer advertisers? • Flexibility - Campaign dates - Day-part - Bespoke/Tactical use - Contextual use • Animation - Allows story telling - Kinetic UK research shows that audiences are twice as likely to view a digital poster and for 60% longer • Immediacy and Dynamic Content - Dynamic posters and “live” feeds possible • Interactivity - Blue tooth, augmented reality, facial recognition, touch screens etc


2013 OOH Planning Guide

digital ooh formats Transvision Screens • • • • • •

Media Owner: Bravo Outdoor Location: Dublin only Environment: Travel Size: 2.6m (h) x 4m (w) – except for screen at Pearse St Station 1m(h) x 3m(w) No Sound Day Part Selling now possible

Dg

Connolly Station

Bus Aras Station

Heuston Station

Pearse Station

Period

Morning

Evening

Full Year

€100k

€65k

6 Months

€60k

€39k

3 Months

€35k

€22,750

1 Month

€20k

€13k

Cycle Rate

€10k

€5,200

Daily Rate

€1k

€650 www.kineticww.com


27 dPods @ Dundrum • • • • • •

Media Owner: CBS Outdoor Environment: Retail Location: Dundrum Town Centre Size: 55 inch high definition (HD) LCD Screens 22 Pods / 35 Screens Rate Card for 2 weeks: - ID18 Pack €9,900 - 1 x 10 sec ad across 18 screens - ID8 Pack €5,200 - 1 x 10 sec ad across 9 screens -LxL € 655 No Sound

dPods @ Pavilions • • • • • •

CBS are expected to roll out the dPod format to two additional shopping centres in 2013

Media Owner: CBS Outdoor Environment: Retail Location: Pavilions S.C., Swords Size: 55 inch high definition (HD) LCD Screens 10 Double Sided Units – 20 Screens in total Rate Card for 2 weeks: - ID10 Pack €5,500 - 1 x 10 sec ad across 10 screens - ID5 Pack €3,250 - 1 x 10 sec ad across 5 screens -LxL € 655 No sound


2013 OOH Planning Guide

Digital Formats - Tallaght • • •

Media Owner: CBS Outdoor Environment: Retail Location: Tallaght Shopping Centre

DEPs (Digital Escalator Panels)

• • • •

Digiwall

20 x Travelator and 10 x Escalator Panels Play on a 30 sec loop €6,000 for 10 sec ad across the full network Opportunity to wrap the wall behind Escalator - Rate Card €22,500 for media, production, application and removal

LCDs • • •

5 x 51 inch screen Playing on a 60 sec loop €2,250 for 10 sec ad across the full network

• • • •

Media Owner: Visualise Environment: Retail Network of two 19” digital screens Located in approx 100 stores at Point of Purchase Network consists of Spar, Centra, Londis, Mace and Bus Stop stores Locations : Dublin, Cork, Galway & Limerick Rate Card: €150 per store

C-Store Screens

• • •

www.kineticww.com


29 Digital Screens in Adshel Citylights • • • • • • •

Media Owner: Clear Channel Cost depends on digital content Approx Cost for Screens: 1-4 x 40” Interactive Digital Screens €1,980 per screen 5-10 x 40” Interactive Digital Screens €1,820 per screen Basic Digital Content with Data Capture €3,500 - €7800 What is possible? - Multi touch - Sensor activation - Digital camera - Audio – speakers within the unit - 3G enabled and link to social media - Data capture

My Place Connect - Wi-Fi • • • • •

Media Owner: My Place Media Free in pub Wi-Fi service Splash page advertising 200,000 + registered members Available in over 160 pubs/clubs, shopping centres (Dundrum Shopping Centre), Cinemas (e.g. movies @Dundrum), Restaurants (Wagamama Chain) across Dublin, Cork, Galway Rate Card: €300 per cycle

In-Pub Tablets • • • • • • •

Media Owner: My Place Media 10 inch tablet device Located behind bar counters Content includes creative images, video images as well as specific content from the venue Remote content upload works in conjunction with Wi-Fi Reel Time Network of 50 pubs (Dublin) Rate Card: €200 per venue per cycle


2013 OOH Planning Guide

Alpha View – Nutgrove S.C. • • • •

Media Owner: Alpha View Screen Size: 4m x 2m (8sqm) 3 minute advertising loop Static Campaign: - 10 sec ad in 3 min loop - €85 - 15 sec ad in 3 min loop - €130 - 30 sec ad in 3 min loop - €250

• Dynamic Campaign:

- 10 sec ad in 3 min loop - €170 - 15 sec ad in 3 min loop - €260 - 30 sec ad in 3 min loop - €500

Digivan • Media Owner: SA Screen Media • iDOOH – Interactive Digital Out of Home • Touch-screen technology • Rate Card: €950 per day

DMV (Digital Media Vehicle) • Media Owner: Master Media • Rate Card: (8 hours) - €945 in the Dublin area - €1,050 outside of Dublin • Vehicle branding options • Audio available

Digital Mobile 6 Sheets • • • • • •

Media Owner: Eco Cabs 6 Sheet format/ 55” HD all weather LCD Full AV (Audio Visual) Optional shell custom branding Dublin based but available throughout RoI and NI Rate Card: €750 per day

www.kineticww.com


31 Digital OOH – Creative Guidelines Make copy relevant to environment and time of day

Arguably the most important benefit of digital OOH is its flexibility; its ability to make campaigns relevant to time of day, date and place. Contextual, tailored ads cannot help but resonate with consumers and so improve the advertiser’s relevancy and memorability as a result.

Simple animated copy works best Digital Face Tracking Research shows that: •

More attention for animated creative over tabbed static

Best example generated +24%

Increasing degree of animation improves likelihood to be seen

However, full video LOSES attention and impact

Additional impact where scrolling transition was used


2013 OOH Planning Guide

Creative should be consumable at a glance

Dwell time can vary significantly for Digital OOH. Whether you are at a station, on foot, in the mall, or any other destinations that has a digital screen presence, the amount of time available to read a poster varies. Therefore it’s important to keep the product central to the ad and consumable at a glance.

Use Fresh, Current, Relevant Content More advertisers have been exploiting the benefits of the medium and pushing the creative boundaries with relevant content sponsorship or as live copy that really connects with consumers. Like in this example from IBM during Wimbledon last year where tennis fans waiting for their planes were kept informed of live scores on the court. www.kineticww.com


33 Combine Digital OOH with interactive mechanisms for added accountability Incorporating mobile brings a different level of accountability to an OOH campaign. Being able to show download rates, or measure interaction with social networking sites, for instance. Even simple text mechanisms, in the right environments, can deliver tangible results and an added dimension to an integrated campaign.

Types of Digital Out of Home Creative • Linear – typically featuring video spots played out in a loop.

• Dynamic – responsive and tactical activity prompted by external events or input.

• Interactive – involving touchscreen functionality or another camera detected stimulus which changes or affects copy.


2013 OOH Planning Guide

Digital & Mobile – Delivering interactivity • • • •

The link between Mobile and OOH is now stronger than ever - 78% of people are using their mobile device on the go Use of social media on the move continues to grow, of those accessing Facebook, Twitter etc 69% are accessing these social networks on the move Browsing the internet (74%) and sending or receiving email (73%) are also popular activities People are willing to interact with digital formats particularly to receive an offer There are a number of different ways to link OOH and Digital OOH with mobile. Check out the various options available below:

How to link Mobile and OOH? iTagged

• • •

• •

iTagged is Kinetic's Mobile Content Platform for Brands Allows users to instantly connect to enhanced mobile content without typing a URL iTagged works by entering a ‘Tag’ into the app which then directs user to enhanced brand content which can include anything from videos & images, social media tie ins, gaming & competition, user polls, data capture, 'voucher redemption' & location based services Option to include AR Available on iPhone & Android platforms

www.kineticww.com


35 How to link Mobile and OOH? Augmented Reality (AR) There are two types of AR, both are available through iTagged.

Marker Based: User downloads an app which works with the camera browser to display a digital image on the handset when pointed at an AR marker.

Location Based: An app is required which uses the smartphone's GPS, internet connection & compass to display digital images on the users handset.

How to link Mobile and OOH? NFC •

Near Field Communication (NFC) uses RFID standards and protocols to enable communication and data transmission between two points across a very short transmission range

Smartphones must be enabled with the relevant NFC technology to access content at an NFC-enabled poster

Ideal content includes vouchers (money off coupons etc), accessing content on the move such as videos or competitions, getting local information (store listing) and enabling easy access to web content (contact us)

Kinetic UK conducted the first large-scale deployment of NFC technology in 2012 when all 6 sheets in Reading were turned interactive with NFC technology and QR codes in a 4-week trial. For more information on this project or how to combine mobile and OOH please contact caroline.decourcy@kineticww.com


2013 OOH Planning Guide

ambient Image

Format

Media Owner

Size

2013 RateCard

Sales Cycle

Education Edusites

Ad Infinitum

4 Sheet (60’’h x 40’’w)

€160.50 per panel

14 days

Uniboards

Visualise

A1 (841mm(h) x 594 mm(w))

€110 incl prod

14 days

Mobile Adbikes

Various

2 x 6 Sheet (1800mm (h) x 1200mm (w))

Admobile

Various

48 Sheet

1 Day Dublin €540 1 Day outside Dublin - €740

8 hours

€425 Dublin

Digivans

Ecocabs

CBS Outdoor

Master Media

Ecocabs

Display: 890mm(h) x 215mm(w) 5ft(h) x 8ft(w)

78 panels = €3500 incl prod 1 Day Dublin €995 1 Day outside Dublin - €1150

3m(l) x 1.8m (h) x 1m(w)

8 hours

Am

Airpoints

Area: 900mm(h) x 225mm(w)

€650 Rest of Country

14 days

8 hours

1 Day - €440

8 hours

28 days - €5600 per unit excl prod

28 days

€2700 in Dublin

Lightwalkers

The Picture Works

Non Standard

€3000 outside Dublin

5 hours

LED Screens

The Picture Works

Non Standard

Various

8 hours

Segways

Various

Non Standard

€350

5 hours

www.kineticww.com


37 Image

Format

Media Owner

Size

2013 RateCard

Sales Cycle

Mobile TowerAds

Master Media

5000mm(h) x 7540 mm(w)

1 Day Dublin €765 1 Day outside Dublin - €885

8 hours per day

Leisure 5000/10000 /20000 €1125/€2035 /€4071

28 days

Citycards

The Picture Works

145.8mm x 105mm

Fashion Sites

Confero Marketing

A3

€50

14 days

Bay Media

2m(h) x 0.8m(w)

€356 per flag (10 minimum)

28 days

Civic Media

2140mm(h) x 750mm(w)

€10 per flag per day

Daily

Focal Media

A2

€150

14 days

Gym Takeovers

Visualise

Non Standard

€2000 per gym (based on 12 gyms) prod incl

28 days

Leisure Lites

Visualise

A1

€120 incl prod

14 days

Lightbox (A1)

My Place Media / iSite

A1

€165

14 days

Parenting Panels

Pinpoint Media

A2

€70

14 days

Phone Kiosks (Adshel Connect)

Clear Channel

Non Standard

€245 per panel prod incl

14 days

Petrol Nozzles

Media Logic

90mm(h) x 85mm(w)

€205pp incl prod

28 days

A3

€45 incl prod

14 days

Flagpoles

Focal Points

Washroom

My Place Media Visualise / Convenience


2013 OOH Planning Guide Image

Format

Media Owner

Size

2013 RateCard

Sales Cycle

€70

14 days

A1/A0

€190

14 days

Retail Machine

€165 - retail unit

14 days

Header Boards

€220 - header board

28 days

Point of Sale

Citybox

Citybox

Trim size: 685mm(h) x 517mm(w) Safe area: 650mm(h) x 480mm(w)

Floor Ads

Visualise

iLine

iLine Media

Retail Adtower

Adtower Ltd

1810mm(h) x 710mm(w)

€180 per panel

14 days

Shopping Baskets

Visualise

122mm(h) x 175mm(w)

€5.50 inc prod

14 days

Shopping Trolley Handles

Visualise

73mm(h) x 185mm(w)

€5.50 inc prod

14 days

300 faces C1-4 : €18,932 Store Points at Dunnes

CBS Outdoor

1445mm(h) x 710mm(w)

330 faces C5-24 : €20,825 330 faces C25-26 : €22,490

14 days

Production not included Tesco Entry Points

Visualise

Available upon request

280 faces - €15960

14 days

10 sites - €7500 20 sites - €13500 Trolley Points

CBS Outdoor

397mm(h) x 4495mm(w)

27 sites - €17500

14 days

Must be booked with a minimum of 75 PurchasePoint www.kineticww.com



03

The NI Market

NI


41 ooh ni market jan - nov 2012 • Overall OOH expenditure is up 5% in Jan-Nov 2011 • £21.6m compared to £20.5m in Jan – Nov 2011 • Please note that full year figures were not available at time of print • Dip in May 2011 is due to one week cycle

top categories on ooh (+ YoY comparison) #1. Govt £4.39m

#2. Retail £4.4m

#5. Ent & Media £2m

+27.5% #7. Food £1.3m

+99.5%

-­‐13.8%

+2.9%

+11% #4. Finance £2.4m

#3. Drink £2.5m

#6. Travel & Tourism £1.6m

+13%

-­‐2.9% #8. Telecoms £0.9m

-­‐0.5%

#9. Motors £0.8m

+22.9%

#10. Bus & Ind £0.4m

-­‐ 50.4%


2013 OOH Planning Guide

top ooh advertisers jan – nov 2012 Ranking

Advertiser

Total Spend

Total % Spend

1

Diageo

£1,023,354

4.73%

2

Kentucky Fried Chicken

£854,785

3.95%

3

Coca Cola Ireland Ltd

£701,670

3.25%

4

McDonalds

£696,657

3.22%

5

Danske Bank Group

£671,601

3.11%

6

Department of Environment

£660,228

3.05%

7

Henderson Group

£566,044

2.62%

8

Belfast City Council

£509,342

2.36%

9

Dept Comms Energy & Natural Resource

£470,808

2.18%

10

AXA Insurance

£412,675

1.91%

Subtotal

£6,567,164

30.40%

All Other Advertisers

£15,049,645

69.60%

Total

£21,616,809

100.00%

media owners

1. CBS Formats: • Hold contract with Translink – national public

• • • •

transport provider Transport – Bus - Over 1500 buses Large Format – 136 x 48s, 15 x 96s Point of Purchase 6 Sheets – 258 x 6 Currently expanding retail portfolio including Purchase Points and StorePoints across Tesco stores.

www.kineticww.com


43

2. Clear Channel Formats:

• • • • •

Holds contract for bus shelters nationally Adshel / Citylights (6 Sheets @ Bus Shelters) – 1820 Adbox (6 Sheets @ Convenience Stores) - 305 Large Format – 396 x 48s, 78 x 96s Phone Kiosks

3. JCDecaux Formats:

• • •

Large Format – 572 x 48s, 83 x 96 Commuterlites (6 Sheets @ Rail Stations) - 9 Scrolling 6s located at Great Victoria street and Central Station

Delivery Addresses Clear Channel (48s) 6 Oldpark Terrace Belfast, BT14 6NP Tel. +44 (0) 28 9046 3253

CBS Unit F9, Dundonald Enterprise Pk Carrowreagh Road Belfast, BT16 1QT Tel: +44 (0) 28 9032 2333

Clear Channel (6s) Unit 2 Channel Commercial Park Queens Rd Belfast, BT3 9DT Tel. +44 (0) 28 9046 3253

JCDecaux 15 Kilwee Business Park Upper Dunmurry Lane Belfast, BT17 OHD Tel. +44 (0) 28 9062 4606


2013 OOH Planning Guide

large format Recommended 48 Sheet Weights

48 Sheet

• Planning rate:

Belfast £270, Rest of Province £250 Universe available: Belfast 701, RoP 585 Total: 1286

150

150

100

100

50

50

0

80

60

40

0

light medium heavy Belfast

80

120

100

light medium heavy Six County / NI Province

Recommended 96 Sheet Weights

96 Sheet

• Planning rate:

Belfast £650, Rest of Province £600 Universe available: Belfast 124, RoP 94 Total: 218

40

40

30

30

20

20

10 0

15

10 5 light

medium

heavy

Belfast

10 0

15 light

30

20

medium

heavy

Six County / NI Province

All 48 Sheets & 96 Sheets are now sold Line x Line

Portrait Rates and Pack Structure Planning rate: Belfast £600, Rest of Province £600

• Universe available: Belfast 15, Rest of Province 3

Portrait/Golden Square

Total: 18

JCDecaux NI

No of Sites

Posted

Standard Rate

Portrait 1

6

1-3

£5,520

Portrait 2

5

1-3

£4,600

Average planning rates apply. Opportunities to be had in certain cycles based on availability www.kineticww.com


45

6 sheets

Adbox

Adshel / Citylight

Purchase Point

Primesight 6

Scrolling 6 (Rail)

Universe of 6 Sheets

Belfast

Adbox

Citylight

Purchase Point

Primesight 6

Scrolling 6

134

830

90

34

32 faces

Rest of Province

171

994

191

107

0

Total

305

1824

281

141

32 faces

6 Sheet Rate Cards Cycle 1 - 17 (31st Dec - 25th Aug)

Cycle 18-26 (26th Aug - 29th Dec)

Clear Channel Adbox

£160

Citylight

£285

£305 CBS

Purchase Point

£250 JCDecaux

Scrolling 6s

£250 Primesight

6

£195

Average planning rates apply. Opportunities / discounts to be had in certain cycles based on availability

Recommended 6 Sheet Weights - Province wide 200

200

100 0

70

90

130

light medium heavy Adbox

200

100 100 0

150

200

light medium heavy Adshel / Citylight

100 0

50

75

100

light medium heavy Purchase Points


2013 OOH Planning Guide

transport

TSide*

Superside

Streetliner

Metro Mega Square

Solus Rear

Comcard

A2 Interior

XLs

Bus Wrap

* Backlit TSides are now available in Greater Belfast

Universe of Transport TSide

Superside

Streetliner

Super 12

Solus Rear

Comcard

A2 Int

XLs

Belfast

153

124

170

30

151

1368

227

1533

Rest of Province

122

150

665

0

772

4049

407

905

Totals

275

274

835

30

923

5417

634

2438

www.kineticww.com


47 Transport Rate Cards Belfast

Rest of Province

TSides

£300

£280

Supersides

£165

£145

Exploding Supersides

£185

£165

Streetliners

£90

£80

Exploding Streetliners

£100

£90

Available in Belfast only. 5 x Metro Mega Squares for 4 weeks is £9500 print inclusive.

Metro Mega Square Solus Rears

£80

£75

Commutercards (Pack of 100)

£1,100

£1,100

A2 Interiors (Pack of 100)

£1,420

£1,420

XLs (Pack of 100)

£2,200

£2,200

Super Rears (12 weeks)

£2,100

£2,100

Mega Rears (12 weeks)

£4,200

£4,200

Single Deck Wraps (12 weeks)

£6,300

£6,300

Double Deck Wraps (12 weeks)

£9,450

£9,450

Recommended Transport Weights - Province wide 225

225

150

150

75 0

75 50

80

75

25 light medium heavy

0

TSide

Superside

225

150

150

0

120

120

light medium heavy

225

75

100

150

200

light medium heavy

75 0

Backlit TSide

• Rate card: £450 120

150

200

light medium heavy

Streetliners Rears Weights are based on a province wide campaign

• •

5 x Backlit Tsides are available in Greater Belfast on the Metro Fleet Available with packs of standard Tsides


2013 OOH Planning Guide

ambient Image

Format

Media Owner

Size

2013 RateCard

Sales Cycle

Leisure Adlifts

Limited Space

2080mm(h) x 1100mm(w)

£1,400 for 8 sites

14 days

ATM Advertising

ATMads

On Screen & Bank Receipt

£3,000 for 13 ATMs - 12,500 receipts

14 days

Banners Castlecourt

Concourse Initiatives

3m(h) x 1m(w)

£7,000 per 4 weeks

28 days

Beer Mats

Image Zoo

59mm(h) x 89mm(w)

125,000 units - £2,400

28 days

Beer Runners

Image Zoo

250mm(h) x 900mm(w)

300 runners £2,500

14 days

Branded Napkins

Image Zoo

33 cm

75,000 units £1,875

14 days

£75

14 days

Trim size: 685mm(h) x 517mm(w)

City Box

Citybox Advertising

Coffee Sleeves

Image Zoo

9oz cup approz

25,000 sleeves, 500 per venue £3250

14 days

Fashion Sites

Brand Space

A4

170 panels £3,825 (Female)

14 days

Foreign National Network

Image Zoo

A3

Subject to site list

14 days

Safe area: 640mm(h) x 500mm(w)

www.kineticww.com


49 Image

Format

Media Owner

Size

2013 RateCard

Sales Cycle

Leisure Glow Box

Image Zoo

A1/A2 Backlit poster

£120

14 days

Light Projection

Image Zoo

Various

Subject to size and artwork

1 day

Petrol Pump

Media Logic

Petrol Nozzle

£145

28 days

Phone Kiosk (Street Talk)

Clear Channel

On Request

£140

14 days

Reverse Graffiti

Image Zoo

Bespoke

£1,100 : 10-15 stencils per day

1 day

Sandwich Bags

Image Zoo

On request

75,000 units -£1,875

14 days

Shopping Baskets

Visualise

122mm(h) x 175mm(w)

£4.70 per Basket incl production

14 days

Shopping Trolley Handles

Visualise

73mm(h) x 185mm(w)

£4.70 per Trolley incl production

14 days

Image Zoo

A3

£42

Convenience Advertising

A4

£55

Washroom

28 days

Mobile 6 Sheet Train

Adbug

6 Sheet

£550 per train

8 hours

Adbike

Adbug

6 Sheet

£350 per unit

8 hours

Adcan

Adbug

8ft x 5ft

£400 per unit

8 hours


2013 OOH Planning Guide Image

Format

Media Owner

Size

2013 RateCard

Sales Cycle

Mobile Admobile

Various

48 Sheet

£450

8 hours

Baggage Trolleys

Primairsites

12cm (h) x 47cm (W)

£25 front £35 rear

14 days

Blimps

Image Zoo

On Request

£415 per day

Flexible

96 Backlit Admobile

Adbug

96 Sheet

£900

8 hours

DigiWalker

Ambient Media

17 inch screen

£400

5 hours

Double Sided Backlit 6 Sheet

Adbug

6 Sheet

£300 per unit

8 hours

Inflatable Billboard

Image Zoo

48 Sheet

£415 per day

8 hours

Megacan

Adbug

5m x 7.9m

£720

8 hours

Taxi Seat Black Cab

On Request

£40 per taxi per month

3 months

Taxi Supaside

£230 per taxi per month

Taxi Window

£110 per taxi per month

3 months

£4,400 per taxi

12 months

Jan-Jun £185 Sept-Dec £200

14 days

Taxi Wrapped

Black Cab

On Request Student

Student 6 Sheets

OMedia

6 Sheets

www.kineticww.com



C

04

Creativity in OOH


53

creativity in ooh Creativity is the highest contributing factor in driving awareness of Out of Home. There is a strong correlation between liking and recall levels.

be succinct Keep it simple! Tracking studies have shown that a clear and concise message made OOH ads easier to understand, leading to greater campaign impact and recall. The classic Wonderbra ad is a great example of this.

use colour OOH has to compete visually in the urban landscape, use of colour and contrast will make you stand out.

be consistent

Most campaigns run across multiple formats both portrait and landscape. It is imperative that creative is consistent across different sizes and locations.

provide a central subject Use of a central subject has also been shown to deliver higher levels of recall and understanding. Further evidence has shown that the placement of the central subject can have an effect also.

consider dwell time Dwell time can vary significantly for OOH. Whether you are in the car, on foot, on the luas, at the mall, gym, or elsewhere, the amount of time available for eyes on poster or screen can vary by environments, and by time of the day. It is important to bear in mind that it takes 2 seconds to read between 5-7 words.


2013 OOH Planning Guide

innovation in out of home • Being innovative with your Out of Home can create real engagement with your target audience

There are a range of opportunities available to help create extra stand-out for your campaign

Check through some of the opportunities available:

www.kineticww.com


55 3D Build

2D Build 2D Special builds are very popular on large formats such as 48 Sheets and Golden Squares. They are flat, cut-out builds that are printed and either placed or mounted on the billboard. Works well when backlighting is added for added impact.

3D Special builds are also very popular on large format such as 48 Sheets, 96 Sheets and Golden Squares. A 3D mould from any shape i.e. product replica, enhanced element of the poster is created and added to the board.

Spangleys

Spangleys are effective on large format billboards that are not encased in glass. They are reflective foil disks that are added to the creative. The disks move in the breeze and shimmer and shine in daylight as well as catching the light from night-time illumination, creating stand-out.

MetroGlo

UV

Available on Metropoles & Metropanels, MetroGlo is produced using two different backlit substrates. It incorporates a diffuse opaque back-lit material to the production process resulting in an enhanced & eye-catching effect. Duratrans special printing material

Duratrans are back-lit posters printed on specific “Duratran” material as opposed to the 170gsm back lit paper. The material used in the production process allows more defined light through the poster and as a result enhances the image.

The poster is printed using UV reactive ink which gives an optical blue glow when shown under ultraviolet light at night time. UV lamps attached to the billboard highlight the UV sensitive ink particles on the poster, making it come alive.

A great 240 sheet creative platform, 5 x 48 Sheets in a row are taken by 1 advertiser. Clients can create one large poster or divide into a storyboard. There are three locations available – Ranelagh/Mt Pleasant, Terenure and Dun Laoghaire. Electroluminescence (EL) Electroluminescence or EL is where a poster emits light in sequence in response to an electric current being passed through it. EL works best on creative which has white or light colours and is available on large format & 6 Sheets.


2013 OOH Planning Guide Luas columns 3D builds

Die cut printing

Luas column special builds can be used to showcase any element of a campaign, for example, company logo or replica of product. The builds are custom made to spec and must be booked in conjunction with a luas column standard campaign.

Die cutting is a traditional process that allows you to cut out prints to a more elaborate shape than simple rectangles or squares. When the poster is placed on any format which is backlit, light shines through the cut-out elements creating standout. Available on any back-lit format.

6 sheet mould

6 sheet dispenser

A 3D Replica of product is created and placed over a 6 Sheet unit - ideal for Purchase Point locations.

A dispensing unit is placed within the 6 Sheet unit and dispenses items at regular intervals either by a motion sensor or once activated by touch. Any item can be dispensed - chocolate bar, sweets, mini cans of liquid etc.

Opinionators Lenticular Lenticular technology is a specialised printing process which interlaces layers of creative. The poster is printed and laminated with a ‘lens’ material. As the poster is viewed from different angles, different images are displayed creating the illusion of movement. Lenticular technology is mostly used on 6 Sheet formats.

Opinionators are an interactive format most commonly used on 6 Sheet formats (Purchase Points or Citylights). They allow users to vote between two alternatives. Passers-by vote via a touchpad which is linked to an LED screen which tallies the vote for each alternative and displays the number.

There are a whole range of other exciting things that you can do with your Out of Home campaigns. Contact grainne.dilleen@kineticww.com for other examples and costs of innovations. www.kineticww.com



05

Alcohol Guidelines

Alc


59

alcohol guidelines Code of Practice for Alcohol Advertising on OOH

1

Notwithstanding the provisions allowable for particular formats listed below, at all times a maximum of 25% of total inventory, by format, will apply to alcohol advertising per cycle per media owner.

3

2

Alcohol advertising cannot be placed within 100 metres of a primary or secondary school entrance. This restriction will also apply to specifically designated Youth Clubs, Scouting and Girl Guide premises.

No bus shelter wraprounds for alcohol advertising will be allowed. A maximum of one display of alcohol advertising shall be visible at the same time on a bus shelter from any one viewpoint.

5

4 No wrap-rounds on individual buses. A maximum of one in three bus exterior panels will display alcohol advertising. A maximum of one in four bus interior panels will display alcohol advertising. No full side or full rear displays of alcohol advertising are allowed to be carried on the exterior of any bus.

6

7 No wrap-rounds allowed on taxis. Only one display of alcohol advertising is allowed to be carried on the exterior of any taxi.

No train or light rail wrap-rounds will be allowed. A maximum of one in three train/light rail exterior panels will display alcohol advertising. A maximum of one in four train/light rail interior panels will display alcohol advertising. No full side or full rear displays of alcohol advertising are allowed to be carried on the exterior of any train/light rail.

8 Advertising of any alcoholic drink brand in a bus or train station or on the interior of any bus, train or taxi will be within the maximum weighting of 25% of the overall advertising space available.

A maximum of one advertising display on a Prismatic/Scrolling unit will display alcohol advertising.


2013 OOH Planning Guide

9

11

10 A maximum of one advertising display in any group of hoardings will display alcohol advertising.

12

There will be no Mesh Building Banners for alcohol advertising.

13 There will be no alcohol advertising on designated school buses.

No additional large permanent advertisements on buildings, bridges etc. (excluding licensed premises) will be erected.

14 There will be no alcohol advertising on City Impacts on the passenger side of the bus. The driver/road side can continue to use Alcohol Advertising.

The Outdoor Media Association will co-operate and comply with the other broader elements of the industry agreements including the Copy Clearance process and the Alcohol Marketing Communications Monitoring Body.

Digital OOH – Alcohol Guidelines •

• • •

Transvisions – no alcohol campaigns can be broadcast before 12pm Select dPod packs are available for any alcohol campaign DEPs are not suitable for alcohol campaigns Digital Ambient should be treated on a case by case basis

Retailer Codes

Mobile Media Codes

• No Trolley Handles or Shopping Baskets

• No covered or wrap-round formats

Floor Graphics can only be used in immediate area where alcohol is sold – i.e. Off–Licenses

No Supermarket Scrollers (Magmal units @ SuperValu stores)

No Uniboards

• • • •

No mobile scrollers If there is more than 1 face to the medium, the format can only carry alcohol advertising if it is not possible to see more than one face from any viewpoint No formats which travel in convoy unless a restriction is put in place when they are moving in convoy Where mobile media is used for events, care must be taken to only use the format for events that are 75% 18+ and dominance should be avoided www.kineticww.com



06

JNOR

JNOR


63

JNOR JNOR, the Joint National Outdoor Research, has been delivering audience measurement for the Outdoor industry since 2005. The research was launched in Northern Ireland in 2010. A worldwide industry first, JNOR provides the ability to analyse campaigns on multiple Outdoor Advertising formats. The outcome is an accountable and detailed audience delivery system providing standard audience reach, Opportunity to see (OTS) but also probability based visibility scores, Visibility Adjusted Contact (VAC).

JNOR technicalities Methodology To obtain the desired affect, two separate research programs were commissioned and married together in order to calculate audience reach and cover for an Outdoor media campaign. The first program is a travel survey to determine the journeys and routes of a representative sample of the population. The purpose of the Travel Survey was not only to collect the journey routes over time of a representative sample, but also to research the level of usage of supermarkets, shopping centres and public transport. The second program is a classification and traffic allocation system for every panel included in the research. The result being three basic measures for each poster site, traffic flow, Opportunity-To-See, Visibility Adjusted Contact (Flow/OTS/VAC). The Outdoor industry then developed the model further with an innovative concept of Visibility Adjusted Contact or VAC. A Visibility Study was carried out with the help of Dr Paul Barber of Birkbeck College at London University to evaluate how people actually look at particular kinds of panels in different situations.

Vehicle and pedestrian flows All government and local council traffic data was purchased and linked to the digital road network skeleton. In addition, footfall counts were carried out at 50 pedestrian locations and models were developed from the travel survey to estimate traffic flow, given the area and road type for static panels. In the poster classification program, a GPS (Global Positioning System) co-ordinate for every poster was collected. Using this data, it was possible to link each panel to an individual flow.


2013 OOH Planning Guide

JNOR Examining Bus Panels Bus advertising represents a unique situation where an advertisement is not limited to one environment or traffic flow. A separate OTS model was created to ascertain the encounter rate between buses, pedestrians and drivers throughout the week. Approach and dwell times at junctions, walking and vehicle speeds were studied by Quota Search in the Dublin Plus area according to a methodology signed off by the bus technical committee. A similar methodology is applied as per roadside to determine Flow, OTS and VAC.

What are Visibility Adjusted Contacts? A VAC estimates the probability of an OTS being converted to a contact for every poster in a campaign. Eccentricity, angle, size, illumination, background clutter and duration of visibility are taken into consideration for every panel to adjust the OTS score to one adjusted for visibility.

How do we calculate Cover and Frequency? Coverage or Reach The coverage or reach of a campaign is the number of individuals in a population who have seen the advertising at least once. Sometimes it is expressed as a percentage of the population, sometimes as a direct number. For instance, a campaign could have covered or been seen by 47% of a country’s Adults population or alternatively it may be reported that the campaign reached 250,000 15-24 year olds. Frequency It will be realised that when a large population has been covered by a medium like posters, some people will have seen the campaign only once, but some will have seen it a number of times, and frequent travellers, many times. If we calculate the average number of times that the average individual saw the campaign, then we call this the average frequency of the coverage.

CAFAS Audience Delivery System There are 3 sections to CAFAS; 1.

Digest, provides comparative information between Media Owners for sheetage, flow, OTS and VAC.

2.

Campaign Analysis, facilitates the examination of actual or potential bookings on Outdoor Advertising plant.

3.

Campaign Planner, offers the opportunity to combine multi-environment Outdoor media schedules to determine cover using average VAC, flow, and OTS on a network of average panels in the specified environments and regions.

The Panel Classification system behind CAFAS is updated quarterly and independently audited. A full Ready Reckoner outlining the cover and frequency by format and target audience is available for RoI and NI. Please contact caroline.decourcy@kineticww.com for your copy. www.kineticww.com



07

Production Specifications

PS


67

static specs & delivery addresses (RoI) 96 sheet

golden square

48 sheet

120” x 480” (3048mm h x 12192mm w)

240” x 240” (6096mm h x 6096mm w)

120” x 240” (3048mm h x 6096mm w)

europanel

metropole

6 sheet

120” x 156” (3048mm h x 3962mm w)

2320mm (h) x 3150mm (w)

1800mm (h) x 1200mm (w) See Quick Reference Guide for exact safe copy area for each 6 sheet format.

Bravo Outdoor Unit B1 Calmount Business Park Calmount Road Ballymount Dublin 12 Tel: 01 460 9000

JCDecaux Stores Unit 2 Naas Road Industrial Park Old Naas Road Bluebell Dublin 12 Tel: 01 426 4954

CBS Outdoor Stores Unit 2 151 Baldoyle Industrial Estate Dublin 13 Tel: 01 839 6139

Gary Curtis - GC Advertising Unit 11 Greenogue Industrial Estate Rathcoole Co. Dublin Tel: 087 9598513

Clear Channel Ireland Unit 104 Northwest Business Park Ballycoolin Road Dublin 15 Tel: 01 830 2888

W C O’Brien Unit 9 133B Slaney Court Dublin Industrial Estate Finglas Dublin 11 Tel: 01 830 0924

Citybox Advertising 5 Fitzwilliam Place Dublin 2 Tel: 01 506 5630

The Picture Works 97 Upper George's Street Dun Laoghaire Co. Dublin Tel: 01 230 0558

Visualise Ltd 15 Solus Tower Estate Corke Abbey Road Bray, Co. Dublin Tel: 01 281 4847


2013 OOH Planning Guide

transport tside (forward stem)

city impact

Wing Section Size: 658mm (h) x 1527mm (w) Wing Display Area: 610mm (h) x 1515mm (w) Drop Section Size: 1801mm (h) x 1166mm (w) Drop Section Display Area: 1753mm (h) x 1118mm (w)

Size: 1390mm (h) x 2890mm (w)

aircoach Please note that Centre Stems TSides are no longer available. These were positioned on the older Dublin bus fleet which has now been upgraded.

Bus Rear: 3070mm (h) x 2475mm (w) Bleed Area: 3400mm (h) x 2675mm (w) Swathe Size: 4882mm (h) x 3060mm (w)

superside Overall Size: 658mm (h) x 6108mm (w) Display Area: 610mm (h) x 6060mm (w)

luas column Size Top: 1230mm (h) x 1165mm (w) Size Bottom: 1840mm (h) x 1165mm (w) Safe copy area: 100mm all sides

lower rear Size: 414mm (h) x 1806mm (w) Display Area: 364mm (h) x 1756mm (w)

a2 bus interior Size: 594mm (h) x 420mm (w) Display Area: 570mm (h) x 400mm (w)

luas strapline Size: 140mm (h) x 1454mm (w)

luas portrait Size: 595mm (h) x 350mm (w)

commutercard Size: 260mm (h) x 740mm (w) Display Area: 230mm (h) x 720mm (w)

www.kineticww.com


69

northern ireland specs Specifications are the same as RoI formats unless specified below. tside Size: Panel 1, 2 and 3: 658mm (h) x 1781mm (w) Panel 4: 1801mm (h) x 1166mm (w) Panel 5: 658mm (h) x 765mm (w) 1

2

3

4

5

commutercards Size: 280mm (h) x 610mm (w) Display Area: 234mm (h) x 564mm (w)

superside Overall Size: 658mm (h) x 6108mm (w) Display Area: 606mm (h) x 6056mm (w)

back of driver Size: 594mm (h) x 420mm (w) Display Area: 570mm (h) x 396mm (w)

streetliners Overall Size: 610mm (h) x 3048mm (w) Display Area: 560mm (h) x 2998mm (w)

xl passenger panels

solus rears Overall Size: 460mm (h) x 1325mm (w) Display Area: 410mm (h) x 1290mm (w)

Size: 280mm (h) x 1218mm (w) Display Area: 250mm (h) x 1188mm (w)

out of home production time scale Prior to In-Charge Booking Deadline Final Approval/Chromolin proof Print & Delivery Cycle Start

6 Weeks 18 Working Days 10 Working Days Day 1

poster quantities

cancellation policy

Per 14 day cycle, booked quantity plus:

Penalty

Notice

Large Format Small Format Transport

100% 50% 25%

if < 14 days if < 28 days if > 28 days

20% 20% 20%


2013 OOH Planning Guide

quick reference guide Format

Display Dimensions Height (mm)

Width (mm)

Safe Copy Area Height (mm)

Width (mm)

Static Panels 48 sheet

3048

6096

2930

5796

96 sheet

3048

12192

2930

11892

Golden Square

6096

6096

5796

5796

Metropole

2320

3150

2110

2940

Europanel

3048

3962

2930

3730

4 sheet

1524

1016

1480

970

A1

841

594

821

574

A3

420

297

400

277

6 Sheets Metropanel

1800

1200

1700

1100

Purchase Point

1800

1200

1755

1155

Citylight

1800

1200

1730

1130

Commuterlite

1800

1200

1755

1156

Bravo Mall

1800

1200

1755

1156

Adbox

1800

1200

1730

1130

T Side (Wing section)

658

1527

610

1515

T Side (Drop section)

1801

1166

1753

1118

Transport

Superside

658

6108

610

6060

Lower Rear

414

1806

364

1756

City Impact

1390

2890

1390

2890

A2 Bus Interior

594

420

570

400

Commutercard

260

740

230

720

Luas Column Top

1230

1165

1130

1065

Luas Column Bottom

1840

1165

1740

1065

Luas Strapline

140

1454

140

1454

Luas Portrait

595

350

595

350

Please note there are variations to some of these sizes depending on media owner. Please contact a member of the Kinetic team for more details. www.kineticww.com



08

About Kinetic K K


73

about kinetic Kinetic is the global leader in understanding how brands can connect with people’s lifestyles and the environments they engage with when away from the home. If there’s an effective way to communicate with people on the move, we’ll find it. From roadside posters to digital screens, and everything in between, we have an ongoing commitment to delivering the most accountable and cost-effective solution. Kinetic Ireland has offices in Dublin & Belfast. However, the Kinetic network reaches across the globe. From offices in 33 cities in 23 countries, we offer dedicated expertise in consultancy, planning and buying solutions.

kinetic pathway Our approach to OOH media planning and the delivery of our work is reflected in the Kinetic Pathway, our planning and buying framework. This enables us to deliver smarter, more effective and measurable plans which dovetail with the media agency and client planning process. The Pathway ensures a 360º approach from brief to evaluation, delivering an Out of Home strategy and plan that is consumer centric. Facilitation of individual, engaging and innovative OOH strategies is supported by ACADEMY, our bespoke suite of planning and buying tools.

pathway: brief The first stage on the Pathway process is the Brief. This is to ensure we understand the deliverables of the campaign; client input is crucial. Kinetic has implemented checks to ensure that the briefs received are interrogated as fully as possible.

Questions include: • Who is the client/brand? • What are the client’s objectives? For example: Increase sales volume/profit Drive brand awareness New product launch Drive web/shop traffic/solicit a response • Competitive context: Who is the competition? What are they doing? • Is there a communication strategy in place/in development? What media is being considered as part of this brief? What is the role of OOH? • When do they want to run activity and why? Is seasonality important? • What is the budget? At the briefing stage, Competitor can really add value to putting a client’s needs into context. Competitor is our suite of tools to track competitive expenditure and provides comprehensive competitive data across a wide range of sectors and clients. Competitor tracking details campaigns by formats, weights and cycle for brands in a number of categories. An average rate by format is applied to give an approximate rate card spend by brand by cycle. Competitor also offers additional strategic insight such as media owner share.

Kinetic Pathway


2013 OOH Planning Guide Data can be analysed across the following categories: • Category • Media Owner • Advertiser / Brand • Format • Cost Kinetic also works closely with the OMA (Outdoor Media Association) to deliver the industry agreed OOH expenditure figures. Kinetic produces monthly bulletins which are circulated to clients and agencies detailing expenditure by brand, advertiser, sub-category and category. Competitor can be used pre-campaign on receipt of the brief to help decide strategy and also postcampaign to look at historical data.

pathway: insight & vision Understanding the target audience and environment is key to developing the Out of Home strategy. Kinetic planners have a number of tools and services are their disposal to help better understand specific target audiences and formats. Researcher is our post-campaign research programme conducted by Millward Brown Lansdowne. Research is conducted on-street and to date we have interviewed over 160,000 respondents as part of the Researcher Programme. Researcher can tell us the top scoring campaigns by target audience in terms of recall, liking and call to action. It can also give insight into creative as well as format selection and weights. TGI, the lifestyle and attitudinal database, adds depth to consumer understanding. TGI provides insights and ideas on brands and categories, as well as consumer buying behaviour, shopping habits and lifestyles & opinions. Kinetic Ireland subscribes to Brand Z, the world's largest brand equity database. BrandZ is an invaluable resource, containing data on brands gathered from interviews with over 150,000 people. Research can help to demonstrate what formats should

be included in the media plan based on how a particular brand performs in the Brand Pyramid (the number of consumers who have reached certain levels of loyalty from Presence to Bonding) and also Brand Signature (identifies marketing challenges and opportunities for brands by comparing them with other brands in its categories). Proprietary research into specific topics also delivers interesting insights which feed into the Insight & Vision stage of the Pathway. For example, our Digital Face Tracking project investigated consumer interactions with digital Transvisions in the rail environment. We've also conducted focus groups on various topics such as 18-24 year olds and their awareness of OOH.

pathway: strategy Next, we move to the strategy stage of the Pathway. This involves strategising which formats will maximise the campaign reach and what locations should be targeted. Selector is our online tool to rationalise OOH format selection for specific audiences and campaign objectives. Powered by TGI, it ensures that we deliver campaigns that meet specific objectives and are highly visible. Selector highlights formats or environments which may not have been considered. www.kineticww.com


75 Selector considers three factors i) Penetration of the chosen audience (Cover %) by format based on TGI (efficiency) ii) Indexing of format performance v All Adults based on TGI iii) A scoring system for each format based on its ability to fulfil specific campaign objectives. This calls on Kinetic knowledge and expertise as architects of OOH planning and buying. JNOR (Joint National Outdoor Research) is also employed at the strategy stage. Kinetic employs JNOR to examine ways of driving greater effectiveness for clients. Each Outdoor format delivers varying levels of cover and frequency across different geographical regions. Using this knowledge we make recommendations on how best to buy depending on the brand objectives and brief. Our Destination Directory is also consulted at the Strategy stage to consider if there is a role for ambient media. The Destination Directory is a database of all non-traditional formats available in Ireland. It is searchable by audience, environment, media owner or format.

pathway: planning Next we move to the Planning stage where we take information from the brief, insight and vision and strategy stages to devise the plan indicating the selected formats and locations and creative advice. Locator is our cutting-edge mapping tool which allows geographical analyses of individual poster locations ensuring that all campaigns are targeted and well distributed. All sites in RoI & NI are uploaded on the system, with their site number, panel type, media owner, location and photo.

Locator - - - - -

allows for Location Targeting Store Targeting Proximity Targeting Route Planning Pre-Campaign Distribution Viewing

Designer is Kinetic’s suite of creative pre-testing tools to test creative effectiveness and cutthrough. Designer provides clients and agencies with an opportunity to review creative options in a ‘live’ environment prior to print production. There are a number of tools available: Mirage is our static design test which enables clients and agencies to determine how a campaign will be viewed on the street. It can be used on any OOH format and the design can be viewed at close range and long distance as well as by day and by night. The next element of Designer is Tru Vu; our video design test which takes into account the moving environment. Using the latest technology, pdfs can be uploaded to show what your campaign will look like on-street, delivering a high quality video. Kinetic Create is our in-house design facility to help with digital campaigns, poster design and OOH innovations. We use impressive tools from the Adobe Creative Suite Family to help deliver stand-out campaigns. We keep clients ahead of the curve by providing insight and opinion on emerging technologies and identifying cross platform opportunities to amplify OOH campaigns. At the planning stage, Classifier is used to ensure the campaign is delivering a quality score. Classifier is our site scoring system and ensures that you achieve the best quality campaign availalable.


2013 OOH Planning Guide Sites are scored using a number of criteria: • Position • Visibility Range • Angle to Road • Competition • Illumination

Pathway: evaluation

Kinetic Publications At Kinetic we pride ourselves on our objectivity and thought leadership. We have informed and up-to-date views on industry developments, consumer trends and the changing nature of media and we seek to stay constantly at theforefront of the fast-changing world of global communications.

The final stage on the Pathway is Evaluation which measures the campaign success against any of the deliverables outlined in the Brief Stage. Any learnings or feedback from the campaign are communicated to both client and agency through a number of Kinetic tools.

‘OOH news’ is a fortnightly round up of news relating to out of home in Ireland and abroad taken from relevant publications.

Inspector is our dedicated monitoring service. 100% of Kinetic campaigns are inspected each cycle ensuring all damages/late postings are reported, repair dates received and credits secured on a 32-county basis.

‘Innovations’ is a monthly update of exciting and innovative OOH campaigns than ran in Ireland and around the globe.

Researcher, our post-campaign research programme, delivers insights into questions such as was my campaign seen? did people like it? receive the message we wanted to deliver? will they try/buy my product as a result? We deliver results for all adults (15-49 years), by age, sex, social group, target market and existing users. All results are benchmarked against averages from campaigns previously researched to examine how well they scored. Post campaign research also gives insights into decay levels, importance of creative and effective formats by target audience.

‘Expenditure’ is a monthly bulletin outlining how the OOH market performed in terms of overall spend, top categories, top advertisers, top brands and category decreases and increases.

An audience measurement score is also delivered through JNOR showing the reach and frequency of the campaign. For any clients that are audited it is particularly important that the parameters outlined at the brief stage are achieved. Competitor pix is our database of campaign photos from 1999 to date. Campaigns from every cycle are digitally photographed and stored on the database. Photographs of your campaign and competitive campaigns are taken and emailed to you daily. Site tours are also organised frequently to show the client the campaign in the Out of Home environment.

‘Researcher’ is a quarterly review of the top scoring OOH campaigns.

Viewpoint is our bi-annual Newsletter which keeps you up-to-date on all happenings in the OOH market.

To be added to our mailing lists, please contact grainne.dilleen@kineticww.com Follow us on Facebook and Twitter www.facebook.com/KineticIreland www.twitter.com/KineticIreland


kinetic 31 Ballsbridge Terrace Dublin 4 t +353 (0)1 668 1822

3rd Floor, The Potthouse 1 Hill Street, Belfast BT1 2LB t + 44 (0)2890 725 777

www.kineticww.com


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.