Digital OOH Update November 2013
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W E N 4Impacts launch Totems at ILAC Centre ILAC Centre
• Launched in Cycle 24
• 55 inch HD Screens
• 7 dPods in total
• About ILAC Centre
- all double sided - 14 screens in total
• Digital Specifications
- 350,000 weekly footfall - 80+ stores
• Rate Card per cycle: - €600 : 1 x 10 second spot across 1 screen - €3,850 : 1 x 10 second spot across 7 screens - €7,000 : 1 x 10 second spot across 14 screens
• About the Audience
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Resolution 1080 x 1920 9:16 aspect ratio 25 frames per second File size no larger than 2GB File formats: Quicktime (.mov) or MP4
- 70% male, 30% female - Social class: Bias U34s with 50/50 split between ABC1 & CDE
• Delivery Deadlines
- Concept Approval : 3 weeks before in-charge - Artwork Deadline : 10 days before in-charge
Features unique Oculus I solution which measures exposure - how many people, age, gender and dwell time.
Digital OOH Update
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W E N CBS launch dPods in 3 new shopping centres Mahon Point
Liffey Valley
Blanchardstown Centre
• Launched in Cycle 23
• Launched in Cycle 24
• Launching in Cycle 25
• 7 dPods in total
• 10 dPods in total
• 10 dPods in total
– – –
all double sided 14 screens in total 4 dPods at Ground Floor 3 dPods at Upper Floor
all double-sided 14 screens in total 2 dPods on Upper Floor 8 dPods on Ground Floor
– – –
all double-sided 14 screens in total 5 dPods on Ground Floor 5 dPods on Lower Ground Floor
• About Mahon Point, Cork
• About Liffey Valley
• About Blanchardstown
– – – –
110,000 weekly footfall 340,000 sq feet 60+ high street retailers 2000 car parking spaces
– – – –
200,000 weekly footfall 520,000 sq feet retail 90+ high street retailers 3,500 car parking spaces
– – – –
300,000 weekly footfall 1,100,000 sq feet retail 200,000 sq ft leisure 180+ high street retailers
• About the Audience
• About the Audience
• About the Audience
– 46% ABC1 – Dwell time 1.5 hours
Digital OOH Update
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– – –
– 52% ABC1 – Dwell time 1.5 hours
– 47% ABC1 – Dwell time 2.5 hours
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Production Specifications - dPods • All 55 inch double-sided HD LCD screens • Same spec as existing dPods • Digital Spec
- Preferred format Quicktime MOV - either uncompressed or with an animation codec - Other accepted format would be a Flash F4V (using highest quality settings) - File size no larger than 2GB - Resolution 1080 x 1920 - Aspect Ratio 9:16
dPod Digital Network Rate Card * various options available All 6 Centres (Dublin & Cork)
Quantity
All 6 Centres (Dublin & Cork)
Quantity
Mahon Point
7
Mahon Point
4
The Square
5
The Square
5
Blanchardstown
10
Blanchardstown
5
Dundrum Town Centre
16
Dundrum Town Centre
8
Swords Pavilions
8
Swords Pavilions
4
Liffey Valley
8
Liffey Valley
4
Rate Card
€30,950
Rate Card
€18,500
5 Centres Dublin only
Quantity
5 Centres Dublin only
Quantity
The Square
5
The Square
5
Blanchardstown
10
Blanchardstown
5
Dundrum Town Centre
16
Dundrum Town Centre
8
Swords Pavilions
8
Swords Pavilions
4
Liffey Valley
8
Liffey Valley
4
Rate Card
€26,950
Rate Card
€15,900
Please contact Kinetic for specific queries on the rate card options.
Digital OOH Update
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G N I T
IS X E
Existing dPod locations Dundrum T.C.
Pavilions S.C.
• 59 dPods now available across 5 shopping centres
- 109 Screens in total
• Interactive capabilities • Touchscreen • NFC • Please see previous page for rate card options
• 22 dPods
- 35 Screens in total
• Located across all floors • About Dundrum T.C. -
375,000 weekly footfall 100+ stores 40+ restaurants Cinema & Theatre Over 3,400 parking spaces
- 20 Screens in total
• Located across all floors • About Pavilions S.C. - 210,000 weekly footfall - 80+ stores - Cinema - Over 2,000 parking spaces
• About the Audience
• About the Audience
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73% ABC1 Male 36% / Female 64% Main Shopper 74% Dwell time 2.1 hours
Digital OOH Update
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• 10 dPods - all double sided
51% ABC1 Male 22% / Female 78% Main Shopper 81% Dwell time 1.7 hours
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G N I T
IS X E
DEPs & LCDs at Tallaght S.C. DEPs
LCDs
• 5 x LCD Screens
• 30 x Digital Escalator Panels - 20 x Travelator - 10 x Escalator Panels
• Rate Card:
• About Tallaght S.C
• About the Audience
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LCD Pack = €2,250 per 10 sec ad DEPs Pack = €6,000 per 10 sec ad Day Part selling now available Wall behind the escalator can be wrapped at an additional cost
Digital OOH Update
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• Sequential and synchronised video displays of digital escalator panels (DEPs) now available
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200,000 weekly footfall 15 cafes and restaurants 130+ stores Over 2000 car parking spaces
- 45% male, 55% female - Main shopper : 66% - 60% of audience spend between 1 and 2 hours in the centre
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G N I T
IS X E
Transvisions Heuston
Connolly
• Large format digital screens located at 4 main Dublin transport hubs • No Sound • Day Part Selling now possible
Rate Card: Bus Aras
Pearse St
Period
Morning
Evening
Full Year
€100k
€65k
6 Months
€60k
€39k
3 Months
€35k
€22,750
1 Month
€20k
€13k
Cycle Rate
€10k
€5,200
Daily Rate
€1k
€650
Footfall per cycle Connolly
552,308
Heuston
486,189
Pearse
253,272
Bus Aras
247,520
*CIE contract has now been won by CBS - Transvisions will transfer to CBS in early 2014
Digital OOH Update
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G N I T
IS X E
Path to Purchase Formats Digital Adtower • Located at convenience stores and forecourts • 47 inch diagonal size screen LCD Panel • 40 locations currently available • 10 seconds exposure • Rate Card: €295
Screens C-StoreC-Store Screens • Network of two 19” digital screens • Located in approx 100 stores at Point of Purchase • Network consists of Spar, Centra, Londis, Mace and Bus Stop stores • Locations : Dublin, Cork, Galway & Limerick • Rate Card: €150 per store
Supermarket Scrollers (Magmal) • Digital units located at the entrances of SuperValu Stores nationwide • Full animation not possible at this stage • 6 Sheet artwork can be provided and resized accordingly • Rate Card: €160 per panel per cycle including production For further information on Digital OOH, please contact your Kinetic Account Manager on 01 668 1822.
Digital OOH Update
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kinetic 31 Ballsbridge Terrace 3rd Floor, The Potthouse Dublin 4 1 Hill Street, Belfast BT1 2LB t +353 (0)1 668 1822 t +44 (0)2890 725 777
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